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How To Write A Killer Headline

What’s in a name? You may ponder. A lot, when it comes to crafting a clear, powerful, and enticing headline for your content. Trust me, it is the most difficult part of content creation. But we got you covered.

We will help you out to strive for the right balance between clarity and creativity bringing out the best chance of attracting an audience.

These Rules Hold True For Any Kind Of Web Content

1. Figure Out Your Readers

If you fail to understand your readers, it will be nearly impossible to grab their attention. Instead of writing what you want to read, write what your readers want to read. Begin by asking yourself, “Would my target audience want to read this?” If you are a 20-year-old bachelor, you could care less about pregnant women’s diet — but a pregnant mother likely does. So, don’t sulk her with a headline like “Pregnancy diet”. Suit to her feelings and emotions with a much more powerful version such as “15 Pregnancy Power Foods Every Pregnant Mother Should Consume.”

2. Steal Attention Yet Delivering in Right

Do not tempt in a health-enthusiast reader with a great headline like “Monday Morning Feel Good Smoothie” only to disappoint them with some unappetizing and cliché content that everybody already knows about. Offer convenient, honest information with real-time value. If there is nothing new to write for your audience about smoothies, do not write about it. Keep researching until you come up with a story that has more power to it.

3. Avoid Using Absurd Tactics

Readers would not appreciate being panicked into reading something. For instance, your article is about contagious infections in children and your headline reads: “5 things that will land your kid in the doctor’s office,” you need to rethink your tactics. You can write a good headline without alarming them, like, “Preventing and Treating Children’s Infections”.

4. Incorporate Numbers and Data

LinkedIn tested headlines with and without statistics and found that that a headline with the statistic had a 37% higher click through rate and 162% more impressions. And several other research shows that headlines with numbers tend to generate 73% more social shares and engagement. According to Content Marketing Institute, ideally, instead of using the word “seven” you should replace it with the numeral “7” in headlines. In a line of letters, numerals stand out.

5. Make a Promise. Be Precise.

The reader always does the calculation as, “The benefit of clicking i.e., the value of the content higher than the two seconds of my time?” The literal job of your headline is to specify the gain and to make a promise to the reader. The higher the specificity of the benefit, the more likely the reader is to click.

They say Empathy is the best leadership skill. However, I would like to put it as “Empathy is the greatest trait a writer must possess”. Because, the ability to feel what readers want and a perspective of how it is in their shoes — is what empathy does.

6. Ask a Question

Asking a question in the headline has two benefits remarkably: they pursue the reader to answer the question or ponder over. This will intrigue the interest in readers. Words like what, why, how, or when are trigger words, they try to persuade the reader.

Even search engine queries are questions with phrases such as, “How do I…., Why does…. Or when do…..

Often times people search for an answer to a specific question. Hence questions can be a great way to attract traffic.

To conclude-

You should spend half of the entire time it takes to write a piece of content on the headline, because 8 out of 9 people will read the headline first and 2 out of 10 will only read the rest. So don’t let a dull, fragile headline derail the success of your carefully crafted content.

However, your overall focus has to be to shed some light for your prospects and customers, by educating them new things. Above all, keep learning new ways to turn a dull headline into a eye-popping headline that has to be shared.

Comment down below if you have any other headline writing tips. What’s been most helpful for you?

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Disruption vs Step-Wise Innovation: Which One Works for Your Company?

Should an organization put an emphasis on trying to generate one ‘magical’ idea which will revolutionize the business and generate millions in new revenue streams? Or, should it prioritize cost savings and incremental innovations which will be much more likely to bring in smaller profits? Both methods have their benefits and drawbacks. Which one is right for your company? This depends a lot on its specific circumstances.

Before we explore deeper into what suits your company, let us first take a look at both the categories an innovation can be split into.

Definition

Innovation specialists generally divide innovation scope into two broad categories: Incremental (or stepwise) and Disruptive.

i) Incremental Innovation

An incremental innovation tends to focus on cost or feature improvements in existing products or services. Companies that incorporate this roll out updates or upgrades on their already existing products or services from time to time.

Example

Let us consider the soft drink company, Coca-Cola. The brand’s line extensions such as Cherry Coke, Coke with Lime, and more recently Coca-Cola Life have enabled a 130-year-old brand to stay relevant, tap into emerging trends and bring something new to its customers over the years.

ii) Disruptive Innovation

Disruptive innovation creates a dramatic change that transforms existing markets or industries, or even creates new ones, by introducing groundbreaking new products. Disruptive innovation is when new products or services start out at the bottom of the marketplace but end up displacing their competitors.

Example

Netflix is now well known and continues to revolutionize the way people watch television and movies. On-demand viewing has scrambled the traditional broadcasting model. Netflix allows viewers to avoid annoying commercials and watch shows adjusting to their own schedules. They have also built apps for mobile phones and included technology to recommend shows to users based on what they watch. This has disrupted the way TV shows and movie streaming sites work.

Which is a better model?

Initially, disruptive innovation is formed in a niche market that may appear unattractive or inconsequential to industry incumbents, but eventually, the new product or idea completely redefines the industry.

Whether you choose disruptive or incremental innovation will depend on many factors — for example, the industry you are operating in. The rate of technological change differs greatly between one industry and another. Some sectors are characterized by rapid change and disruptive innovations, others by smaller, incremental ones.

When designed and implemented effectively, business process improvement can deliver significant benefits to any organization, including,

Cost reduction

Continuous Improvement (CIP)

Greater strategic value

More efficient resource utilization

Higher quality products and services

Improved customer satisfaction

All these factors should be taken into consideration and thought of before choosing a model of innovation.

Advantages and disadvantages of each model

i) Step-wise Innovation

PROS:

Staying competitive

Every next-generation product needs to compete; it is a must. Products need to evolve to allow competition with the previous generation to roll on. Step-wise innovation helps you improve on your previous offering as well as your competitor’s offerings, thus giving you a competitive edge.

Ideas are easier to sell

You are offering a recognizable product to an existing market, therefore it makes it so much easier to communicate and sell your big idea.

Affordability

The process of incremental production allows for affordable development. Products can be made better without breaking the bank.

Less risky

The reason incremental innovation is so popular is that it has reduced risk in comparison to disruptive innovation. Additionally, once a company has a product up and running it tends to have built up considerable amounts of human capital and competencies so the firm may as well devote time to making it better or reducing costs.

CONS:

Lack of information

When you are starting a new invention or just renovating your product, there is not much scope for research. For your product, you are the source of information. Therefore, it is integral to make breakthrough ideas and have the ability to build on them.

Not enough customer insights

Since the product or service is being launched for the first time, it is hard to determine what a collective audience feels about your product or service.

In many cases, a lack of recognition

In mature markets with many competitors, it is much harder getting noticed. Huge marketing expenses became mandatory, as well as the R&D resources to remain competitive.

Higher chances of failure

It is not an easy race, and Nokia gives us an example of a big player that clearly lost its market position as a result of a failing innovation strategy.

ii) Disruptive Innovation

PROS:

Bigger Wins

The chance of getting a ‘bigger win’ is one of the main advantages of disruptive innovation. You have the capability the change the way the entire market runs with just a few innovative ideas that stand apart.

Ownability

With an entirely innovative idea comes the chance to create a whole new brand and market — a market so untapped that a single design could gain a monopoly.

More open to new players

The radical model suits new players far better, as they have no incumbent history which can restrain the breadth of their innovative design — they have a blank, limitless canvas. With Kickstarter allowing new and exciting inventors to launch into a large marketplace, radicals will continue to wow the world with products we don’t even know we need yet.

CONS:

Competing products already exist

The fact that you’re disrupting means that an offering already exists on the market that can provide a solution to your customers.

Entrenched companies have a strong interest in preventing you from succeeding

If an entrenched company sees what’s going on with your disruption, they will generally do anything and everything they can to protect their position in the market — and they’re often much larger and have more resources than you.

Risky — success is not guaranteed

Success in innovation is never guaranteed. There are still many hurdles (marketing, technical, cash flow, etc.) that need to be overcome for your innovation to be a success, whether it’s incremental or disruptive innovation. Moreover, if there are bigger and known brands in the same industry, there is a likelihood that they can offer a better or a similar product/service that can hurt your business at some point in time.

Conclusion

The business environment of market leaders does not allow them to pursue disruptive technology when they first arise, because all the processes in big companies are slower than in startups and normally huge companies even though they have a lot of money, they don’t have this fast and agile approach. It is not always like this, but if we look back at history, most of the notable disruptive innovations were introduced by unknown people, people who lived their idea, and who worked on it putting all enthusiasm to the project.

At the end of the day, it is best to find a balance between the two approaches. Combine the introduction of the occasional revolutionary product with many small incremental improvements in existing products. By having a comprehensive view of your initiatives over time, you can avoid either overwhelming or underwhelming the marketplace.

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6 Mobile Apps Every Entrepreneur Must Have on Their Smartphone

Entrepreneurship can be a challenging task to start with. With all the little details that need to be personally managed and supervised, entrepreneurs are the ‘super-managers’ of today’s businesses. However, an entrepreneur is more than even a super-manager. An entrepreneur lays the foundation of the company and builds it up from there.

Since entrepreneurs take up the initiative to think something different, their job of managing everything can be a very tedious task. Managing a start-up may become a big headache for several entrepreneurs as they are mostly on their own and have little sense of how their newly appointed team will perform.

Fortunately, there are several apps that can help an entrepreneur or would-be entrepreneur manage their start-ups. Here are a few apps we would like to recommend.

Evernote

This is undoubtedly the top app in the whole list. Evernote provides a plethora of functionalities and utility. You can create digital notebooks for each task you require and start jotting down every detail. It is like maintaining a folder of everything but in digital format. Evernote offers simple note taking, to-do lists and much more in a very reasonably small app. It does come with some money upgrades which add much to the utility and are worth trying. Evernote, however, is fully free and you can avail of its core benefits for absolutely zero costs!

Dropbox

Dropbox is a free uploading cloud-based platform where you can upload some of your necessary files and documents in digital format in your fully customized Dropbox folders. The app is extremely simple to use, works similar to iCloud or Windows Drive, and is absolutely free of cost unlike a lot of other cloud-based platforms. No wonder why Dropbox is so popular not just among new start-ups but in large organizations as well. You can download Dropbox easily through Appstore or Google Play Store. An initial storage of 1GB comes free with your first account. You can later upgrade to higher storage capacities by paying a certain amount of money. Dropbox is a relatively new application and still evolving, so you can expect a lot of improvements in the future.

LISTEN

Many people may not have heard of LISTEN, a wonderful app developed by RealNetworks, LISTEN is an auto-replying application that proves very useful when you’re in the middle of a meeting or managing a crucial task. It supports automatic call responding, auto SMS reply capabilities and much more. You can also customize your calls and SMS replies for each contact to give it your own personal touch. You can save both formal messages for a formal contact such as a colleague or a business partner as well as an informal message for a friend or family member.

Humin

This little app is a no-brainer when it comes to managing contacts and your history with all your partners and colleagues. Being an entrepreneur demands you to constantly build your network and maintain contact with several business partners, plan meetings with them and manage the way forward. Humin allows you to truncate your contact list and make it uncluttered and simple. Differing from the usual contact list that is saved on your mobile, Humin allows differentiating each contact and saving it to your Humin list. So, the next time you want to call one your crucial business partners, open Humin list and call immediately, rather than looking up in your entire contact directory. Humin also allows for customizing history details, where and when you met with which business partner, the time and place details and all the crucial details that can prove very handy in the future.

Letterspace

Although an iOS exclusive app, those of you who do use iPhones, Letterspace is an excellent note-taking app with a very easy to use interface and neat, seamless visuals. It once used to be free but now has a price tag to it, considering the utility it provides for quick note-takers. One of the best features of Letterspace is its cursor that sits directly above the keyboard which you can simply drag with the help of the cursor line. This makes note-taking and editing comfortable and without the hassles of pressing the cursor where you want. 

Instapaper

As an entrepreneur, you would appreciate those thousands of millions articles and quotes that will keep you moving ahead. This is where Instapaper comes to the rescue. This app allows you to save several web pages in your Instapaper directory and allows you to read them in a readable format as if you were reading a PDF or a page from an e-book. It also allows for e-book readability. This app is definitely worth downloading and saving .

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Suffering from Indigestion? Here Are 7 Natural Remedies

Health issues are a part and parcel of our daily lives – be it from a simple cold and cough to a tummy ache or even a serious sickness. Indigestion is one such health issue that occurs when the food we eat does not get digested properly due to improper secretion of digestive juices. While many of us run to a medical store to buy some over the counter medicine for indigestion, we often forget or ignore the simple, yet powerful remedies nature provides us to heal our sickness. Here are a few natural remedies you can use when you are facing digestion problems.

Ginger

Ginger is a powerful herb that is available in abundance in the market. If you are suffering from indigestion, try chewing some ginger. One of the benefits of ginger is that it helps the flow of enzymes and stimulates digestive juices that help you digest the food you consume. Ginger relieves indigestion related problems such as gas pain, bloating and nauseated stomach. It also calms acid indigestion. You can consume ginger either in its raw form (wash it, peel off the outer skin and chew a small piece) or in the form of ginger tea. You can also mix two teaspoons of ginger juice with a teaspoon of lemon juice in a glass of warm water and drink it.

Baking Soda

You may have bought a few antacid powders earlier for your stomach indigestion or cramps. Did you know that an active ingredient of such powders is sodium bicarbonate or baking soda, which is one of the commonly found food items in most kitchens? In fact, it is also a medical staple apart from being a home remedy. Though it is known to help with various ailments, it is best known for helping in cases of acid indigestion. The common method of ingesting baking soda is to mix 1 tsp. of baking soda with 8 oz. of water, stirring it well and drinking it. This provides immediate relief by neutralizing stomach acid that causes bloating and indigestion.

Cinnamon

Cinnamon is a common spice available in most Indian kitchens. However, most people do not realize that it is a powerful medicine that can relieve indigestion. It helps in improving the digestion process while providing relief from bloating and stomach cramps. If you are suffering from symptoms of indigestion, simply prepare a cup of cinnamon tea by adding half a teaspoon of cinnamon powder to a glass of boiling water. Steep it for a few minutes and drink while it is still warm.

Herbal Teas

Drinking certain tea helps in relieving indigestion related problems. Some of these teas include green tea, ginger tea, chamomile tea, peppermint tea and slippery elm bark tea. Chamomile tea and peppermint tea help in relieving bloating and indigestion while calming the stomach and soothing spasms in the intestinal tracts. Slippery elm bark tea helps in relieving heartburn apart from indigestion. Ginger tea and green tea are already known for their health benefits including the ability to aid digestion. You can also prepare herbal teas by adding half a teaspoon fennel seed powder or one teaspoon of cumin seed powder to hot water.

Fennel and Cumin Seeds

Fennel seeds can help relieve your digestion if it is caused by spicy or fatty foods, as they contain volatile oils that help control flatulence and reduce nausea. You can consume fennel seeds in various forms. The simplest way is to chew a few fennel seeds. Alternately, you can dry roast, grind and keep it in the form of powder. When you have the need for it, you can mix half a teaspoon of this powder in a glass of water and drink it twice a day. Do not fret if you do not have fennel seeds as cumin seeds, which belong to the same family, can do the magic. Simply mix a teaspoon of roasted cumin seed powder in a glass of water and drink it.

Basil Leaves

Basil leaves may appear as an unlikely medicine for indigestion. However, its carminative properties make it an excellent medicine that can help relieve intestinal gas, indigestion and acid reflux. A simple way to consume basil leaves is to prepare tea by adding a teaspoon of basil powder to a cup of hot water and allowing it to steep for 10 minutes. You can drink up to three cups of this tea a day to get relief from indigestion. Alternately, mix about 5-6 ground basil leaves with 1/4 teaspoon rock salt, a pinch of black pepper and 2-3 tablespoons of curd and consume it up to three times a day.

Fruit Juices

Certain fruit juices are known to relieve indigestion. The juices you should be drinking if you are suffering from indigestion include juices made from citrus fruits such as lemon or orange juice, or grapes and pineapple juice. While citrus fruits help maintain a certain acid level in the stomach, other fruits mentioned here sooth and provide rest to your digestive organs. All these fruits can be consumed either in the form of juice or their natural form.

Besides these natural remedies, you can also try consuming aniseed, cloves, Indian gooseberry (amla), carom seeds, coriander seeds, apple cider vinegar, liquorice or clove juice to find relief from indigestion.

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Want to Become a Successful Entrepreneur? Follow These 7 Time-Tested Rituals

A successful business owner is known to be a person who does not work harder but smarter. What is it about exceptionally successful individuals which makes them accomplish incredible heights of success? There are a few habits they develop over time either through running their business or having learned from others, which pretty much becomes a daily ritual for them. Here are a few daily rituals of highly effective business owners you would want to follow if you too want to become successful:

1) Manage time effectively

A smart entrepreneur is always the preferred one than a hardworking entrepreneur. He should excel in mastering his time to master his life. As the popular saying goes, the early bird catches the worm. The earlier they begin the day, the more they can get accomplished within the time they have. Therefore, managing the time he/she has is an art a successful business owner should excel at.

2) Take a holistic approach to life

A successful entrepreneur should have a holistic approach to life. Life is not a machine to be used for making money. It has been bestowed on individuals to enjoy the splendid beauty and quality it is adorned with. A healthy mind and a healthy body are best suited for any frontier. Most successful business people go for regular exercises and nurture their minds with meditation and inspirational reading which goes a long way in building a strong foundation for a gearing business.

3) Read more

One habit ultra-successful people have in common is that they read a lot. When Warren Buffet was once asked about the key to success, he pointed to a stack of nearby books and said, ”Read 500 pages like this every day“. That is how knowledge works. It builds up like compound interest.

Buffet takes this habit to the extreme. He used to read between 600 and 1,000 pages per day when he was beginning his investing career and still devotes about 80 percent of each day to reading. He is not the only one who is committed to reading, Bill Gates reads about 50 books per year and Mark Zuckerberg resolved to read a book every two weeks.

A study of 1,200 wealthy people found that they all have been reading as a pastime in common. Having said that, successful people do not just read anything. They are highly selective about what they read as they opt to be educated over being just entertained. They believe that books are a gateway to learning and gaining knowledge. Reading helps prevent stress and depression while enhancing confidence, empathy, decision making, and overall life satisfaction.

4) Be punctual

Make punctuality a priority!

Andy Bailey, the founder of “Petra”, a business coaching firm serving 58 business in 17 states, says: “I strive to be on time for every appointment every day without exception”. If a leader is consistently late, it tells others that he or she is unreliable and has no respect for his time or the time of individuals he or she works with. If he or she is on time, the opposite is true.

5) Plan ahead

Plan tomorrow.. tonight!

Scott Stouffer, the co-founder of SEO Engine, a company that helps organizations use data to figure out what’s working online, insists on keeping a schedule every day. The night before a big meeting, he sends out an e-mail to the attendees telling everyone what is needed.

When you arrange a task for the day ahead, you are ready to get started when you wake up. This prevents the accumulation of unfinished tasks. Another example of a highly successful person who was good at planning is the ex-President of the United States, Barack Obama, who had perfected the art of getting ready for the next day the night before.

6) Have a positive attitude

Start each day with a positive attitude. Be thankful for the abundance in the life bestowed by God, family, friends, company and more. A positive mindset is a key to overcome all hurdles and this gets automatically radiated to the team you work with. Just as negativity is infectious, positivity too can be seriously effective.

Positivity also comes in the form of staying strong in moments of adversity. Highly successful business owners know that business is not always hunky-dory. Hence, when the going gets tough, they remain strong knowing that the tempest will eventually pass, while doing what they are supposed to do.

7) Constantly build networks

As the famous author of Rich Dad Poor Dad and multi-millionaire Robert Kiyosaki says, “The richest people in the world look for building networks while everyone else looks for work”. This is especially true when it comes to highly successful business owners. While many of us build some sort of network over time, successful entrepreneurs actively lookout for building their network, be it at a wedding, a school ceremony or a business meeting. And while most of us build our network without any specific intention, business owners look towards networking with the right kind so that they can possibly collaborate in the future. After all, you never know where the next fabulous partnership may come from. Hence, learn to actively build a few valuable connections.

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Key Business Challenges You Should Know as an Aspiring Entrepreneur

As the famous saying goes “The strongest people are not those who show strength but those who fight a battle we know nothing about”.

Entrepreneurs and startup owners are often aware of some challenges and learn about the remaining in the due course of running their business. Business owners with past experience too struggle with several challenges because, at the end of the day, they are trying to establish their business, products, and services while trying to make profits. However, the first timers are the ones who experience more challenges, which can put them in difficult situations. Here are a few challenges and their possible solutions start-up owners should be aware of.

Vision: One of the biggest challenges is to come up with a vision for your company. Without a clear vision, your company stands the risk of perishing. A clear vision gives a clear picture to run the show. As per Sri Narayan Bhupan, the founder and CEO of One on One Links Private Limited, “Today most of the business owners don’t live their vision, rather live their need”. Vision is something only the business owner sees that becomes his purpose of life. It is infinite; it is the destination for which the journey begins.

Vision has two parts – The first is the purpose behind every action. It is not a dream but it is the set of goals converting desire to become a purpose. Second is the deepest form of desire with material, social and spiritual thinking.

Mission: Mission is the action plan. Many startups are not clear with the plan, with the process!

Career choice: A business demands dedication while starting it as well as sustaining it. People who have a well-paying job need to be very sure while starting a business as starting a business is not like having a job. It can be tough balancing your career as well as running a company.

Unaware of the unknown: A new business is a bundle of questions: Is it a workable idea? Would it be profitable? Will you be able to generate a reliable income and even pay the team? And so on. None of these questions have a solid answer. So, you are unaware of many questions which can be answered only in due course of time.

Financing: There are various ways to finance a business – loans, credit cards, crowdfunding, bootstrapping and angel investors among others. One of the biggest challenges is to find the right investors and to convince them to invest in your business. All these require immense networking and smart choices.

Valuation: As we talk about financing, if you want to get an investor on board, the right valuation really matters as this is one of the necessary factors to convince the investor to invest in your business.

Execution: No matter how great the idea is, it will just remain an idea until it is executed in a smart and workable platform. This is one challenge faced by many startups.

Decision making: In a start-up environment, the smallest decision is taken by the founder, which is the most stressful challenge. Every action of an entrepreneur has a positive or a negative effect, so he should be ready to accept the consequence of the decision.

Team: A successful company needs a powerful team which has conviction and full support. Founders of companies find it very hard to put up a good team for many reasons – be it finding the right candidate, be it the experience they require, the capital to hire or even the candidates with the same wavelength.

Cash Flow: Any business needs cash flow for both short-term and long-term operations. To run the show, one cannot be pumping more and more capital but the business should start making profits. At the same time, the business will have several operational expenses. Handling cash flow is yet another major challenge.

Retaining customers: First, the challenge is to run for customers, do persistent follow-ups and to convince the customer. But how many customers are you able to retain is the bigger question. A customer who is retained can prove to be a big asset to the company as he/she can bring in more customers. Being able to retain the customer so that you have a fixed income and customer base should be your focus for the long term.

Expectations: As a business owner, you plan products, services, team, capital and so on. Things are not always positive in business. Hence, you need to be prepared for the worst and not expect a rosy picture always. It is always recommended to have realistic expectations when you run your business.

Research: Every business needs its research in place. Research about the product, services, the acceptance rate, the target audience, ways and means to promote, launching the product, etc. If you fall short at your research, the projections assumed may not be fulfilled.

Marketing and promotion: How do you plan to market your product or service? Until it reaches the target audience with the right information from the right medium, it is not saleable. There are many ways to market your product and service – you can go either the traditional way or even hire agencies to use modern marketing techniques.

Loneliness: Business owners are the loneliest people on earth. It is they who have envisioned their goal, so it is only them who can understand it and see it. It is almost impossible to expect anyone else to understand it the same way. And it is only them who need to work for it and connect all dots together and make it possible. Business owners have to find their own answers and they do not have families or friends to answers.

Mr. Sri Narayan Bhupan also says that today’s start-up owners are not educated. They need to learn and observe how to run a business. A business cannot be started just because everyone is doing it. The prospective entrepreneurs should observe and experience all aspects of the business by spending time at a profitable organization.

If you keep all the above points in mind before starting or in your initial days of business you will be in a better position to run the business and avoid complications.

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10 Reasons Why Digital Marketing Is Important for Small Businesses

In today’s world, from a school kid to a retired person, anyone can access information about an organization from anywhere using the internet. This means that when it comes to buying and selling from an organization, the internet can easily create a perception of the organization in the mind of a potential customer. It also means that businesses too can use the digital platform in an effective way to market and sell their products and services leading to more profits.

Digital marketing offers several benefits which a small business can use to easily get on par with their larger competitors. Here are just a few of them.

1. Digital marketing can put all businesses on a level playing field: Digital marketing is one of the best ways when it comes to giving a chance to small and medium businesses to actually stand up and do the business against the big companies, thus bridging the gap and putting all the companies at the same level. With digital marketing, small companies have proper resources at their disposal to do sales and marketing while avoiding the need for call centers to effectively engage with multiple customers, sitting in any part of the world.

2. Digital marketing has a higher reach and is more cost-effective when compared to traditional marketing channels: It often happens that small businesses have limited resources and limited capital. Digital marketing provides small businesses with a cost-effective and better marketing channel that delivers desired results.

3. Digital marketing helps achieve a higher rate of conversion: Businesses marketing their products & services on the digital platform, measure their success on the basis of the leads which get converted into sales or subscribers, depending on the type of industry the organization is into. With proper streamlining of the digital marketing campaign, there is a higher chance of achieving sales conversions. There are several techniques and tools which a business can use for their digital marketing such as search engine optimizations (SEO), email marketing and social media marketing, which help a business achieve the right results.

4. Digital marketing helps a business generate superior revenues: Higher conversion rates directly correspond to better revenues as more the sales, more will be the money earned. In fact, studies state that digital marketing helps a company achieve 2.8 times higher revenue.

5. Digital marketing allows for interaction with the right set of audiences: Digital marketing allows a business to interact with a targeted set of audiences on a real-time basis. And engagement is something that customers expect to get when they interact with a brand or a business. How the businesses handle these engagements are the key to determine the difference between the success and failure of a business. Also, proper interaction can give you a proper insight into what your audience wants. This information can later be used to drive the next set of moves, gain the loyalty and the trust of the customers and grow the business.

6. Digital marketing helps to reach out to mobile consumers: Mobile devices are increasingly becoming the preferred media when it comes to information dissemination & communication, all thanks to the rapid rise in mobile usage and affordable data packages. In fact, reports state that people search for an item on their mobile phones, and then select the web, if need be, to complete their purchase.

7. Digital marketing helps a business build brand reputation: Due to focused marketing, a business would have already gained a customer base who would love to know more about a brand and the services it offers. They would already be interested in making a purchase if the brand looks promising. And with such experimenters, the brand benefits in terms of word of mouth publicity provided, the customer gets what is promised.

8. Digital marketing gives a better ROI with results that can be monitored: Digital marketing helps small businesses achieve better ROIs with results that cannot only be tracked but also be monitored. What’s more? Customers themselves provide their contact information along with subscribing to newsletters and notifications which help businesses trigger the purchase.

9. Digital marketing allows for more personalized marketing online: Thanks to personalized marketing, the brand becomes more trustworthy among people. Besides, people can give their feedback or testimonial which is for the world to see. If the feedback is positive, the brand automatically becomes that more trustworthy!

10. Digital marketing entices people into taking favorable actions: When it comes to digital marketing, effective strategies can be used in order to engage with the customers and making them take favorable actions. With digital marketing, a customer, through methods like cashback, discounts, package deals or some other way, can be enticed into becoming a customer or a subscriber for a company.

It is due to these advantages, many small businesses are either changing their business model on which they are operating and taking the business online, or are beefing up the existing marketing efforts using digital marketing strategies so as to capture the lucrative and growing online marketplace. It is time that you too shift gears and make digital marketing an important part of your marketing and sales efforts.

Written by,

Karthik Kashyap

Author Bio

Karthik comes from a diverse educational and work background. With an engineering degree and a masters in Supply Chain and Operations Management from United Kingdom, he has an experience of more than 10 years having worked across different industries out of which, he has worked as a content writer for a significant part of his career. Besides being a content writer, he is an avid blogger with an interest in a wide array of subjects, ranging from technology to history.