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It's Self-Quarantine Time!

Hello there! It’s a crucial time for us as well as a test too of knowing how supportive can we be during such hard times of COVID-19. Let us pray for the people who are suffering from this disease for their speedy recovery and mourn for the people who lost their life. I am sure together we can beat this virus so please stay at home and save lives.

Well during this time of quarantine, we have…

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The Colorful and Sacred Pushkar

The Colorful and Sacred Pushkar

Pushkar also popularly recognized as ‘Teertha Raj‘ implies one of the most important pilgrimage spot in India after ‘Char dham’ i.e. set of four pilgrimage spot in India named as ‘Badrinath’ situated in Uttarakhand (Northern part of India), ‘Dwarka’ situated in Gujarat (Western part of India), ‘Jagannath Puri’ situated in Orissa (Eastern part of India) and ‘Rameshwaram’ situated in Tamil Nadu…

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Fall in love with Wildlife at Bandhavgarh National Park-The land of Tigers!

Fall in love with Wildlife at Bandhavgarh National Park-The land of Tigers!

It was high time when I needed a break from Urban life and breathe clean air, enjoy noise free environment, enjoy green vegetation everywhere and also somewhat stay away from social media! To attain this and explore my photography skill, I joined a 3-day photo tour mentored by Photographer Dheeraj Paul to Bandhavgarh National Park located in Umaria district situated in Madhya Pradesh also…

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Mental illness-An issue to take care of!

Mental illness-An issue to take care of!

We often hear about so called “Mental Illness”. What is it? And reason behind its increasing rate as well as people becoming victim of it?

Let’s get to know what’s “Mental Illness”?

So according to American Psychiatric Association, “Mental Illness are the health conditions involving changes in emotions, thinking and behavior (or a combination of these). Mental illness are associated with…

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Skin care tips Pre and Post Makeup

Skin care tips Pre and Post Makeup

Makeup is such a powerful tool that makes women feel confident as well as look presentable. In fact, Jerrod Blandino and Jeremy Johnson (Too Faced Founders) too believe that “Makeup is power”! Though Makeup add a glow to our face but it’s side effects does harm your skin especially if your skin is sensitive. “Happy and Healthy skin” makes your makeup look prettier, so here are few tips to…

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10 Marketing Trends that would enhance customers experience!

10 Marketing Trends that would enhance customers experience!

Brands has now decided to provide its customers and prospects a more personalized as well as engaging experience by integrating technology. We will se advancements of usage of technology in Marketing field since Marketers now are following “quant and analysis” approach that helps them in monitoring of their performance and take some measures to improve and grow. So how technology will help these…

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We all know that “Content” plays a significant role during promotion of a brand , movies, product, company, event and more. In simple terms, how a song now needs a rapper for their songs to top the charts of trending songs in similar context content acts as a rap for promotion. Well we have understood the importance of content but in this cloud of so many contents, where every second a new content pops up in the feeds of user’s social media accounts and with the decrement in the average time spent on each content and people scrolling down through the content in their news feed, it is very difficult to grab attention of the users until and unless it is eye-catchy and compels a user to understand the logic behind it and that actually narrates a story through a visual content! No doubt that a moving object grabs attention however a visual content that is story based forces a user to spend at least few seconds on that content and one of the best example for that is National Geographic’s Post “Planet or Plastic” broke the internet by not only seeking attention but also increasing user time spent on that content. They recorded that the average time spent on that post was 8secs which was exceptional and did so well as compared to other contents.

Let me share few interesting Instagram Posts of National Geographic:

This is the post from National Geographic that was posted in the memory of “KoKo” the Gorilla who was the only animal that knew complete sign language. One can see that National Geographic is not shy of giving long descriptions in the caption of this post that reflect details about this post as well as the purpose of the post.

Here is another post that shows how polar bear is facing trouble due to human generated worse environmental condition. This post shows a big concern towards bad climatic change as well as creating awareness in regards to the same.

Now this post comes under their campaign “Planet or Plastic” that bring up a big concern in regards to plastic pollution that are actually polluting every part of earth right from marine to air pollution. Here is a magazine cover from National Geographic that comes under same campaign:

This cover gave an eye opening message of selecting either your planet or plastic. This cover went so viral and this resulted into gaining appreciation as well as views, likes and shares.

Takeaways from National Geographic:

National Geographic have always shown itself as a Human as well as Environment inclined digital and satellite television network.

Always focused on Emotional Connect, awareness, shocking, fun, concern.

Always draw attention by posting visual content like high quality images as well as videos. They even allowed photographers to independently post pictures of their work. They have clear goals of spreading meaningful messages in the story form along with detailed descriptions of their post.

Another amazing example of story telling is of Red bull who proved their tagline “Redbull gives you wings” by launching campaign “RedbullStratos“! Let us see few Instagram post from them during this launch and working on campaign:

Let me also share its video link for you to have a look at the video: https://youtu.be/rNhmYaWiPEk

This mission was launched in 2012 and is still gaining a lot of appreciation in regards to narrating their brand story as well as whatever they say, they mean it. They were not shy to show up behind the scenes content which showed the level of hard work they did to make this mission successful. Livestreaming their mission on YouTube that attracted over 8 million viewers.  Viewers were anxious that what will happen next and waiting for Felix Baumgartner’s jump which was exceptional.

Takeaways from Red bull:

Their story increased viewers “Curiosity” that attracted this amount of viewers.

Livestreaming a good step where in people can comment regarding what their views are, this implies “Engagement” which is very much important in content marketing.

People passionate with astronomy got a gift in regards to study this space diving project.

Be bold and shock people with your content that would lead to maximum engagement.

Now the third example would surely make you laugh since this is an example of movie marketing and promotion where in content is very much important and the movie was “Deadpool 2“. I am sure you must be aware to what level Deadpool did their promotion, using cue cards, visual posters, videos, Ryan Reynolds in a Deadpool suite answered few questions that were asked in google search and that created a lot of engagement apart from that he did few short videos whose link I will be sharing. So lets see few Instagram pictures of Deadpool 2:

Here is a video link of Deadpool 2 promotion:https://youtu.be/8-Cjsnq8kVU

Such contents create interests and engagement which is the main purpose of visual content and when it is story based then it involves people in the content. Ryan Reynolds in Deadpool 1 narrates his story and experience of how he became Deadpool which was quite an interesting as well as funny story that indulge people to watch another volume of the same. This was an exceptional marketing done by Deadpool team with rich content.

Takeaways from Deadpool:

Create content which is relative, funny and interest.

The way story is narrated should be engaging, for example Ryan Reynolds narrated his story as if he was narrating it to his friends which actually created interest and people could connect with it easily.

Language too plays a key role and Ryan nailed it in that section too.

So what aspects are important in story-telling in content marketing:

Identify your audience

Create content that is engaging, there must be either emotional connect, surprising, shocking, funny, action, thoughtful and more

A moral is important and a part of story should be left for audience to think about and later on they can discuss with people of same community

Content should be rich that creates curiosity, excitement, motivation and mind-changing

Visual contents should consists of high quality image, videos, gifs etc.

So lets hope that we get see such story based contents that keeps up involved and engaged! Thank you for taking out time to read my blog. See you next time with a new blog. See you soon!

      The Art of Story-Telling in Content Marketing! We all know that "Content" plays a significant role during promotion of a brand , movies, product, company, event and more.

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San Diego Comic-Con(SDCC)-How it Started?

San Diego Comic-Con(SDCC)-How it Started?

#SDCC went so viral. We could see Gal Gadot, Ryan Reynolds and many other celebrities were posting pictures on their Instagram handle along with hash tag SDCC. So lets get to know SDCC and its background! SDCC- “San Diego Comic Con International” was started in 1970 by Shel Dorf, Ken Krueger and Richard Alfa group of movie, comic and science fiction fans organized first comic book convention in…

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During Compact Disk, Digital Versatile Disk and Torrents era, we never realized that accessing songs, videos, movies and various other contents will be that easy and enjoyable with a single click. Media service providers like Netflix, Amazon Prime, Hotstar, Hulu and many other online streaming apps and websites offers online streaming of various genres of films and TV programmes inclusion of production-in-house contents just on the basis of subscription, all you have to do is to download their app and purchase a subscription which is absolutely affordable. This gives a wonderful opportunity to the Independent directors, scrip writers, freelance cinematographer, actors and more to collaborate with these giants in order to stream your content and achieve a reputation.

People are moving towards online media at a very fast pace. The amount of content available on these online media streaming apps and websites are much more as compared to contents available on channels. In fact, Online giants like Netflix, Amazon Prime and more has their own series and movies which increases the percentage of entertainment for users as well as for fresh starter. Channels too are promoting their own online app where people can watch the contents that are being shown on the channels for illustration Sony channel is promoting SonyLiv app where people can watch all their programmes and this app was downloaded and used more during FIFA World Cup 218 specially in India. According to Economic times, it was recorded that around 70 million viewers watched FIFA World Cup 2018 on SonyLiv app and according to moneycontrol.com 117 million viewers tuned in to watch FIFA World Cup 2018 on TV channel Sony TEN2. The statistics shows that the craze of watching content online has increased and will keep growing.

The total revenue generated according to statista.com in Video Streaming (SVoD) is US$19,572mn globally and when it comes to its annual growth rate i.e. CAGR (2018-2022) is expected around 5.1% resulting in a market volume of US$23,883mn by 2022. The User penetration counts to 8.1% in 2018 and would increase to 10.8% by 2022, its ARPU(Average Revenue Per User) is about $44.08 and maximum contribution in online streaming as per global perspective is from USA with $11,335mn in 2018.

Shows like House of Cards, 13 Reasons Why, Stranger Things, The Crown, Narcos made Netflix very popular. Netflix alone contribute to US$1169.2 crores (2017) and other giants like HULU contribute around US$240 crores (2017) and various other giants contribute to quite great levels. No doubt looking at the statistics one can see that online streaming is growing at a faster rate but will still take time to cover traditional TV as well as Movie industry since according to statista.com TV industry is way too ahead and will be contributing to US$227.4bn by 2021.

Now lets see what are the benefits/advantages of SVoD:

Easy Accessibility

Vast Source of Content

Various Choices of selecting online streaming apps and websites

With increasing technology, Online Media Provider too are running with technology

Affordable Subscription

Display Quality: High Definition

There is a proven phrase known as “Every Coin has two sides” hence it does carry drawback/disadvantage too:

Bigtime Data Consumer: With HD quality print, data is consumed at a higher rate. Also along with data consumption, it consumes phone’s battery too!

Addictive: The contents availability also leads to addictiveness. Once a person gets involved watching a series then no one can quit watching the whole series. Addictiveness might lead to quite bad health issues.

No Internet->No Content: One need to have internet of at least 4G specially in India for a good speed.

If number of viewers online are high then the content loading will take up sometime that might be a little frustrating.

There came a news in Indian Express last month i.e. June,2018 with the headline “Can Netflix buy Hollywood and would that be the end of Hollywood?” Well we cannot predict that so easily but yes Netflix now has that level of revenue where in it can acquire few media companies. With this I am closing up this blog! Thank you for taking out time to read this blog, I really appreciate. Also you can share your views in the comment section. Would love to hear what you think! Thanks in Advance and See you soon.

Online Streaming-Fatal or Frivolous? During Compact Disk, Digital Versatile Disk and Torrents era, we never realized that accessing songs, videos, movies and various other contents will be that easy and enjoyable with a single click.

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Chatbots For Your Business

Chatbots For Your Business

Suppose you have a business which is doing great offline, you are receiving amazing amount of responses and sales. Few of your customer suggested to you go online which would make it easier for them to transact with you and would stay connected with you. You agree with them and has shifted your business to online as well. Now you are noticing that customers are finding it difficult to either find…