#Building Automation System Market Research

[keehomania]

business proposal (제안서) — kim seokjin (김석진)

✧.* 18+

a closer look reveals the hidden multitude of narcissists roaming freely across the earth. they moved through life as ordinary figures—doctors, lawyers—sharing the same vulnerability of human blood. yet, there lingered a belief in their superiority, an unspoken arrogance. among them, businessmen appeared to embody that conceit most profoundly.

kim enterprises had the value of 1.5 billion won. a leading technology firm specializing in cutting-edge ai solutions and smart home devices. founded on the principles of advancing human-technology synergy, the company designs state-of-the-art gadgets that seamlessly integrate with daily life. under the visionary leadership of kim seokjin, the president’s son, the company has gained a reputation for pushing boundaries and setting new industry standards. currently, it lies at the forefront of revolutionizing smart technology, with a diverse portfolio ranging from intelligent automation systems to next-generation personal assistants.

impressive, really. it'd have been much more impressive if he was as likeable as his company. he was a narcissist in the purest form, no matter how much he cared for the company and his employees. only because no care would amount to the kind he put into himself.

the company had been running smoothly under his care for nine years, as his father had fallen ill and was unable to sustain it on his own. he knew he was making the right decision when he deemed seokjin the next heir, the next in control. he was smart, charming, persuasive. he knew every corner and end of a business deal, how to tie the knots and when to cut off loose ends.

“kim, it’s a pleasure to finally meet you in person. i must say, kim enterprises has been on our radar for quite some time.” seokjin shook his hand firmly, returning the smile. “the pleasure is mine, james. i've been following your company’s progress closely as well. it’s impressive how you’ve carved out a niche in ai development.”

james’s eyes lit up. “thank you. we’re particularly interested in your smart home integration systems. from what i understand, your latest model has seen a significant uptick in market share.” seokjin’s smile widened, ���yes, our quantum series has been a game-changer. we’ve seen a 30% increase in market penetration over the past year. the integration of adaptive ai has really resonated with consumers, allowing for a more intuitive user experience.”

james nodded, clearly pleased. “exactly. that’s why we’re keen on a partnership. our research indicates that your technology complements our upcoming product line perfectly. what terms are you envisioning for this deal?” seokjin considered the question thoughtfully. “given the scope of the integration and the potential for cross-promotion, i’d suggest a revenue-sharing model. we propose a 60-40 split in favor of kim enterprises for the first two years. this would allow us to leverage your distribution network while providing you with a substantial stake in the revenue generated.”

james raised an eyebrow, thoughtful. “that’s a fair proposition. but considering the development and marketing costs, how about adjusting the split to 50-50 initially, with a performance-based adjustment thereafter?” seokjin weighed the offer, then nodded. “i see your point. let’s compromise at 55-45, with a performance review after the first year to reassess the terms. we can draft a detailed agreement to reflect this.”

james’s expression softened into one of admiration. “agreed. your understanding of both the technology and market dynamics is impressive, kim. it’s clear you’ve put a lot of thought into this.”

seokjin’s eyes sparkled with resolve. “thank you, james. i believe in building partnerships that are beneficial for both sides. our goal is not just to expand our market presence but to also deliver exceptional value through innovative collaborations.” james raised his glass with a smile. “well said. i look forward to working with you. let’s toast to a successful partnership.”

he truly was a natural, he knew exactly what to say and how to say it. however, even if he was reluctant to admit it, he couldn't have done it on his own.

you navigated the room with a calm, poised demeanor, your sharp eyes scanning for any potential issues or tasks that needed attention. you approached seokjin with a subtle nod, a tablet in hand. he acknowledged the gesture, his eyes flickering with appreciation. “i’ve just received the finalized draft of the agreement,” you said quietly, sliding the tablet over to him. “i made sure to include the revised revenue split and the performance review clause you discussed with james.”

he glanced at the document, his expression approving. “perfect timing. you’ve captured all the necessary details. thanks for handling this so efficiently.” james, intrigued, looked at you. “i must say, it’s clear that you play a crucial role in ensuring everything runs smoothly. your attention to detail must be invaluable.”

you smiled modestly. “thank you, james. it’s my job to make sure that the priorities are met and that every aspect of our deal is thoroughly managed. it’s a pleasure to contribute to the success of our partnerships.” as you stepped back, you made a quick call to coordinate a follow-up meeting with the legal team, ensuring that all paperwork would be processed without delay. your presence was a testament to the meticulous planning that underpinned seokjin's success.

although he was the brains behind the operation, you were the one that made sure the operation was in action. you coordinated all of his appointments and travel arrangements, handled all of his phone calls, drafted all of the reports and presentations, organized all of the meetings, supported all of the projects, and so much more. you were good at your job, and you loved it.

it was one of the many reasons why that same night, in the back of seokjin's limo, he had met your words with a look of horror displayed on his face. you remained stoic as you adjusted the hem of your dress, pushing your hair past your shoulder before meeting his gaze once more. “you want to quit?” you nodded in confirmation. the question itself held more shock than intended, but he couldn't help it. your announcement had put a dent in the night. you had been his left hand for exactly nine years and, out of the blue, you had announced that you were ready to leave the company.

the city lights blurred past the windows as you sat in the back of seokjin's sleek, black limousine. the leather seats were soft beneath you, but there was tension in the air that makes you sit a little straighter, hands folded tightly in your lap. seokjin was beside you, scrolling through his phone with a practiced ease, oblivious to the storm brewing in your mind.

“it's personal,” you explained, trying to keep your tone even. “i have some matters in my life that need my full attention right now.” he stared at you, disbelief etched on his features. “after nine years? just like that?”

“i'm sorry,” you said, your heart aching with each word. “but it's something i have to do.” seokjin's jaw tightened, but he nodded curtly. “if that's your decision, i won't stand in your way.” the rest of the ride passed in heavy silence, the atmosphere between you both laden with unspoken words and shared sorrow. you could only gaze at the fleeting cars through the window, oblivious to the hurt etched into what was supposed to be his stoic expression.

that night, he found himself tossing and turning in his grand, empty bed. sleep eluded him, chased away by a persistent nightmare. in it, he saw a woman with long, black hair, her back always turned to him. no matter how much he called out and cried, she never looked back, slipping further away with each step. he woke up in a cold sweat, the image of the woman haunting him. the clock beside his bed read that it was only four o'clock. frustrated and unsettled, he spent the rest of the night staring at the ceiling, unable to shake the sense of impending loss.

the following morning, he stood in front of the mirror in his expansive bedroom, the morning light filtering through the curtains. his shirt was buttoned, but his tie lies undone around his neck. he waited, as he always did, for you. when you arrived, your expression was composed, professional. "good morning, vice chairman."

he nodded, his eyes fixed on your reflection in the mirror. “morning, secretary (y/n).” you stepped forward, deftly tying his tie with practiced hands, the sound of your name stinging more than necessary. the proximity, once a simple part of your routine, now felt charged with the weight of your impending departure.

he gazed at himself in the mirror, his ego surfacing as a way to mask his vulnerability. “do you see that? the beauty?” you glanced at the mirror, assuming he meant the sunlight casting a golden glow across the room. “yes, the sunrise is beautiful.” a faint smirk touched his lips. “no, not the sunrise. me. my aura.”

you suppressed a sigh, knowing that it was nothing but the the standard for him. “yes, very dazzling, vice chairman.” satisfied, he turned away from the mirror and straightened his suit jacket. “let's go. we have breakfast at my parents' house.”

the drive to the kim family estate was quiet, the earlier tension replaced by a heavy resignation. seokjin's family home was grand, an imposing structure surrounded by meticulously maintained gardens. inside, you were greeted by his mother, her warm smile a stark contrast to the austere demeanor of the chairman. “good morning, hyeon. (y/n), it's always a pleasure to see you.”

“good morning, mother,” seokjin replied, his tone polite yet distant. the chairman nodded at you both, his presence commanding respect. “let's eat.”

breakfast was a formal affair, the table laden with an array of traditional dishes. conversation was polite, centered around business and family matters. seokjin's parents were unaware of your decision to leave, and you caught seokjin's gaze more than once, a silent understanding passing between you. as the meal progressed, you couldn't help but feel a pang of sadness. that world, so intertwined with his, had been your life for nearly a decade. leaving it behind wouldn't be easy.

breakfast ended, and the chairman suggested that he and his son retire to the study room for a private discussion. you followed his mother to the sitting room, where she invited you to join her for tea. she was a gracious host, her demeanor warm and inviting. “how have you been, sweetheart? it feels like forever since we had a proper chat,” she said, pouring tea into delicate porcelain cups.

you smiled, taking the offered cup. “i've been well, mrs. kim. thank you.” her eyes sparkled with curiosity. “tell me, what do you think about my hyeon? he talks about you often.”

you paused, considering your words carefully. you knew she was an older lady, so you didn't question the way she misnamed him. her memory had probably grown shabby. “he's an exceptional leader, very dedicated to his work. it's been an honor to work with him.” she nodded, her smile widening. “yes, he's always been very driven. but tell me, is my son seeing anyone? he never mentions these things to me.”

you shook your head. “despite all the girls around him, he's not dating anyone.” mrs. kim's eyes widened in horror. “he's not— gay, is he?”

you stifled a laugh, shaking your head again. “no, mrs. kim, he's not. he's just very focused on his work.” she sighed in relief, placing a hand over her heart. “thank goodness. it would be wonderful for him to finally get a girlfriend. he's not getting any younger, you know.” you couldn't help but wonder at her words. the idea of him with someone else felt oddly unsettling.

in the study room, seokjin's father, chairman kim, sat behind an imposing oak desk, his expression stern. “i heard a rumor, seokjin. (y/n) is quitting?” his jaw tightened, but he met his father's gaze steadily. “it's true. but i won't let it happen.”

chairman kim raised an eyebrow. “and how do you plan to stop it?” seokjin's voice was firm. “i'll find a way to convince her to stay. she's indispensable to me.”

a moment of silence passed before chairman kim's lips twitched into a faint smile. “are you dating her?” seokjin blinked, momentarily taken aback. “no, father, i'm not.”

the chairman feigned a dramatic gasp, clutching his chest. “oh, i feel faint. my son, the great seokjin, not dating his perfect secretary.” he rolled his eyes, a rare display of exasperation. “i've seen your medical records, father. you're perfectly healthy.”

chairman kim waved a dismissive hand. “you should do your father a favor and find a wife, give us grandchildren. it's time you settled down.” seokjin sighed, the weight of his father's words lingering. he had never been in a relationship, and neither had you. it was one of the reasons you knew you had to quit. your life revolved around your work, as did his. only, you weren't satisfied with that. it wasn't that he wasn't attracted to anybody, because he was, but nothing mattered more than his craft. he felt off about women touching him, in any case. it made him anxious, and brought up memories he fought to keep hidden.

you and seokjin departed for the office, the morning sun casting long shadows across the driveway as the car pulled away from the estate. the ride was initially silent, both of you lost in thought. he finally broke the silence, “what exactly did you mean by personal matters?” his tone was careful, almost hesitant.

you turned to him, offering a small smile. “i'm looking to settle down, vice chairman. i want to get married, have children.” he fell silent, the weight of your words settling over him. the rest of the ride to the office was steeped in an unusual quiet, your declaration hanging in the air like a specter.

upon arriving at the office, he moved through the halls in a daze. his usual commanding presence seemed diminished, his mind clearly elsewhere. he entered his office, finding his younger intern already there. “good morning, vice chairman,” jungkook greeted cheerfully, his youthful energy a contrast to seokjin's subdued demeanor.

he barely acknowledged him, slumping into his chair. jungkook, sensing something was off, leaned forward with a curious smile. “you look like you've seen a ghost. what's up?” seokjin rubbed his temples, sighing. “it's secretary (l/n). she wants to quit.”

jungkook raised an eyebrow. “oh? did you try offering her a promotion, bigger pay, fewer working hours?” he nodded in response. “i did. she dismissed it all. said she wants to settle down, get married, have children.”

jungkook's eyes twinkled with mischief. “and that shocked you?” seokjin glared at him, but his grin remained unshaken. “why does it bother you so much, vice chairman? do you like her more than just a secretary?” the question lingered in the air, met with silence. his mind raced, trying to comprehend why your decision affected him so deeply. he couldn't deny the pang of jealousy at the thought of you with someone else, starting a life that didn't include him.

jungkook leaned back in his chair, crossing his arms. “maybe it's time to ask yourself why her leaving matters so much to you.” he remained quiet, lost in thought. How could marriage and a family be more important than the bond you shared with him? the realization struck him hard���perhaps it wasn't just about losing an exceptional secretary. maybe, just maybe, it was about losing you.

a knock on the door disrupted the tense silence between the two men. you entered, carrying a tray with a steaming pot of tea and three cookies on the side, exactly how seokjin liked it. the aroma of the tea briefly lightened the atmosphere. he looked up, his expression softening momentarily at the sight of you. “thank you, secretary (l/n).”

you placed the tray on the table, pouring a cup of tea for him and setting it in on his desk. “i've sent out emails looking for a future secretary. one of the primary candidates is on her way.” jungkook observed the way his face twisted with hurt at your words. despite the pain evident in his eyes, seokjin maintained his composure. “join us while we wait for her.”

you nodded, taking a seat beside the young intern. the room fell into an uncomfortable silence, broken only by the ticking of the clock. seokjin sipped his tea, the familiar taste doing little to ease his troubled mind.

a few minutes later, the door opened, and a young woman entered. she had a bright, cheerful demeanor, her eyes sparkling with enthusiasm. “hello, i'm jung keulgi. it's an honor to be here.” seokjin straightened, adopting his usual authoritative posture. “miss jung, are you ready to devote yourself to a perfect company?” she beamed. “absolutely! i'm very excited for this opportunity.”

you couldn't help but roll your eyes at the narcissistic question. “are you prepared to handle working for someone with an ego as big as the company?” keulgi sensed the underlying tension but maintained her cheerful facade. “i'm sure i'll manage.”

seokjin continued, his tone growing sharper. “will you stay devoted instead of quitting due to silly things like personal matters?” the tension in the room escalated. you snapped, unable to hold back any longer. “are you done, vice chairman?”

his eyes flashed with anger. “about as done as you are, secretary (l/n).” keulgi, clearly uncomfortable but trying to stay positive, interjected softly, “if you hire me, i'll do my best.”

seokjin didn't take his eyes off you as he replied, “you're hired.” as he turned to you, his voice was cold and demanding. “you have a month to turn her into your carbon copy. after that, do as you please.” the room fell silent once more as the weight of his words settled over you. keulgi glanced between you and him, her cheerful demeanor now tinged with apprehension.

he stood, signaling the end of the meeting. “that will be all for now. welcome to kim enterprises, miss jung.” she nodded, offering a hesitant smile. “thank you, vice chairman.”

as she left the room, you remained seated, the gravity of your situation sinking in. seokjin's harsh command echoed in your mind, a painful reminder of the rift that had formed between you. jungkook, sensing the need for a distraction, cleared his throat. “well, this is going to be interesting.”

seokjin shot him a glare. “you're dismissed, jungkook.” with a playful salute, he left the room, leaving you and him alone once more. the silence was heavy, filled with the unspoken emotions and unresolved tension. he finally broke the silence, his voice softer but still edged with hurt. “you can have the rest of the day off.”

you glanced up at him in disbelief, but you weren't willing to argue any further. all you could do was nod and bow before leaving the room. he was alone, once more. he couldn't do anything but watch as you left, gulping as if to hold himself back from calling out your name. you could train all the candidates in the world, yet it would never be the same.

you stood at your kitchen sink, washing the last of the dinner dishes as the sun set, casting a warm orange glow through the window. the evening was peaceful, the kind of tranquility you had been craving. as you dried your hands and prepared to head to bed, the sudden blare of a car horn startled you. peeking out the window, you saw seokjin standing next to his sleek black car, looking up at your house.

heart pounding with a mix of surprise and curiosity, you hurried outside. “vice chairman? is everything okay?” he shook his head, a slight smile playing on his lips. “no emergencies, secretary (l/n). i just needed to see you.” you frowned, puzzled. “at this hour? what's so urgent?”

his eyes locked onto yours, intense and searching. “are you serious about quitting to settle down?” you nodded, feeling a familiar pang of sadness. “i am. i'm ready to put all my attention on a relationship.”

his expression shifted, the gravity of your words sinking in. he took a deep breath, and then, to your astonishment, he did the unthinkable. he dropped to one knee and pulled out a small velvet box, opening it to reveal a dazzling diamond ring.

“marry me, secretary (l/n). i'm rich, handsome, and more than capable of giving you everything you want.” you stared at him, completely taken aback. his usual confidence seemed both reassuring and out of place in this moment. he continued, his voice earnest, almost pleading. “i'm perfect for you. accept my proposal.”

his words hung in the air as you tried to process what was happening. finally, you leaned in close, your face inches from his, and inhaled deeply. seokjin's heart stopped, anticipation flickering in his eyes. but instead of a kiss, you pulled back, your expression skeptical.

“are you drunk, vice chairman?” he blinked, clearly taken aback. “no, i'm sober. i'm serious.”

you laughed softly, shaking your head. “i believe you. but vice chairman, i don't want a perfect life with a perfect man. i just want to be with an ordinary guy from an ordinary family.” his face fell, his confident facade crumbling. “why not me? i'm perfect!”

you smiled, despite the annoyance of his narcissistic words clawing at your nerves, and you chose the easy way out. assuring him that he was nothing but flawless was the only way to get him to stop talking about it. “that's exactly why. you deserve someone who sees you that way, but it's not me.” the rejection hung heavy between you as you turned and walked back into your house, leaving him kneeling in the fading light.

the following day, he recounted the entire incident to jungkook, who listened with wide eyes. when he finally finished, the intern burst into laughter, unable to contain himself despite the glares from his boss.

“vice chairman, you can't just propose out of the blue like that, this isn't the eighteenth century,” jungkook said, wiping tears of laughter from his eyes.

his frown deepened, but he couldn't argue with jungkook's logic. “so, what should i have done, then?” he shrugged, still grinning. “maybe start by asking her on a date? get to know her outside of work. build a relationship first. you can't skip straight to marriage, no matter how perfect you think you are.”

the elder mulled over his words, realizing the truth in them. he had acted impulsively, driven by a fear of losing you, but dating? he was actively unfamiliar with the entire thing. in fact, he thought it was pointless. nothing but a waste of time, but if it meant stopping you from quitting, maybe it was wasting time in the best way possible.

you sat in your office, typing away at your computer, but your mind kept drifting back to the previous night. the image of your boss on one knee, his earnest proposal, and your subsequent rejection played on a loop in your head. the weight of your decision and its implications loomed large.

“hey, (y/n),” a familiar voice broke through your thoughts. you looked up to see kim namjoon, the head of finances, standing at your desk. his expression was a mix of concern and curiosity. “is it true? are you really leaving?” you offered him a kind smile and nodded. “yes, namjoon. it's true.”

the news seemed to ripple through the office. baekhyun and sooyoung, who were nearby, immediately voiced their protests. “you can't be serious!” baekhyun exclaimed, his usually cheerful demeanor clouded with disappointment. sooyoung nodded vigorously. “yeah, you've been here forever! what are we going to do without you?”

keulgi, who had been quietly observing, chimed in. “i've heard so much about your amazing work. it's going to be hard to fill your shoes.” you felt a pang of guilt but tried to reassure them with a smile on your face. “we'll all stay in touch. it's not like i'm disappearing.”

sooyoung then brightened, a mischievous glint in her eye. “how about we have a dinner after work? to welcome keulgi and to honor your nine years of hard work.” you hesitated, not wanting to make a big deal out of your departure. but keulgi's encouraging smile swayed you. “come on, it would be nice.” with a reluctant smile, you agreed.

the moment was cut short as the door to the office opened and seokjin walked in. the room fell silent, all eyes turning to him. he let the silence hang for a moment before speaking, his gaze locked onto yours. “am i invited to this dinner as well?” the tension was palpable. baekhyun hesitated before responding, glancing around at the others. “of course, vice chairman. you're welcome to join us.”

seokjin's smile was tight as he nodded. “very well. i'll see you all there.” he left the room as suddenly as he had entered, leaving your heart heavy with unspoken emotions. namjoon broke the silence, his tone light but his words carrying weight. “is it just me, or did it suddenly get cold in here?” the others murmured their agreement, exchanging glances.

“i don't know what's going on,” baekhyun said, shaking his head. “but he's been awfully on edge lately.” you remained silent, the weight of your decision and seokjin's reaction pressing heavily on your mind. the upcoming dinner promised to be an eventful one, but you couldn't shake the feeling that it would also be pivotal in the worst way possible.

you stood in front of your mirror, giving yourself a once-over. you had opted for a casual outfit, perfect for the laid-back atmosphere of the local barbeque spot where your colleagues were hosting your farewell dinner. just as you were adjusting your hair, a loud honk interrupted your thoughts. curiosity piqued, you peered out the window to see none other than seokjin, leaning against his car, looking as out of place in your neighborhood as a peacock in a flock of pigeons.

you opened the window and leaned out. “what are you doing here?” he glanced up, a smirk playing on his lips. “i'm not here to propose again, if that's what you're worried about. i'm here to pick you up.” your eyebrows shot up in surprise, “why?”

“isn't it so ordinary of me to go with my coworkers?” he replied, clearly pleased with himself. you shook your head, amusement dancing in your eyes. “yes, well done, vice chairman. give me a minute.”

you grabbed your bag and headed downstairs. as you stepped outside, you noticed his attire—an expensive suit that screamed high-end fashion. you stifled a laugh, knowing he would stand out like a sore thumb at the spot you had all agreed on. nonetheless, you entertained his gesture and got into the car. the drive was filled with light conversation, mostly about work and the upcoming transition. despite the casual nature of the evening, you could sense his effort to blend in, which you found oddly endearing. when you arrived at the restaurant, the familiar scent of grilled meat and beer wafted through the air, making seokjin's face contort in mild disgust. you chuckled at his reaction. “welcome to the real world, vice chairman.”

inside, your colleagues greeted you warmly, their eyes widening in surprise when they saw their boss. he maintained his composure, though you could see his discomfort. at the table, he attempted to take charge. “what's everyone drinking?” he asked, clearly expecting a sophisticated answer. “perhaps an old variation of whisky?”

a stunned silence fell over the group, everyone staring at him in disbelief. you nervously laughed. “they only serve beer and soju here, vice chairman.” for a moment, you expected him to bristle at the lack of his preferred drink. instead, he stifled a sigh and nodded. “beer it is, then.”

as the evening progressed, you found yourself reminiscing. it had been nine years since you first joined kim enterprises, and you vividly remembered celebrating your first day in this very spot. you were drinking beer when a younger seokjin had approached you, his demeanor confident and slightly arrogant. “do you know who i am?” he'd asked, and you'd honestly had no clue. little did you know back then just how egotistical he was.

now, years later, you watched him attempt to navigate this ordinary setting. as the night wore on, you noticed the subtle signs of him getting tipsy. his cheeks flushed, his laughter louder and more uninhibited. eventually, you decided it was time to call it a night. “i think i should take him home,” you said, standing up.

your colleagues protested, but you promised to make it up to them. they relented, and you guided a slightly unsteady seokjin to his car. the drive to his house was quiet, his head leaning back against the seat, eyes half-closed.

when you arrived, you helped him inside, supporting his weight as you guided him to his bedroom. you gently eased him onto the bed, intending to leave as soon as he was settled. but just as you were about to turn away, he grabbed your wrist, pulling you down onto the bed. you fell on top of him, your faces inches apart. his eyes, though slightly glazed, held a seriousness that made your heart race. “pretty ordinary of me to get drunk off beer, right?” he slurred, a lazy smile on his lips. your breath caught in your throat. “yes, very ordinary.”

“thank you, secretary (l/n),” he mumbled, his eyes closing. he fell asleep almost instantly, his grip on your wrist loosening. you stayed there for a moment, your heart pounding, before carefully tucking him in. you watched him for a few seconds longer, your emotions a whirlwind. finally, you tore yourself away, quietly leaving his house and heading home, your mind a jumble of thoughts and feelings you couldn't quite name.

the following morning, you arrived at the office early, keen to begin the handover process with keulgi. the usual hustle and bustle of the workplace greeted you, but today there was an undercurrent of anticipation and anxiety. it was the beginning of your final month at kim enterprises, and you wanted to ensure everything transitioned smoothly.

as you were explaining the intricacies of the office dynamics to keulgi, seokjin entered, looking visibly worse for wear. he massaged his temples, clearly nursing a headache from the previous night. you couldn't help but feel a twinge of guilt. you followed him into his office, where he promptly sank into his chair, wincing slightly.

“good morning, vice chairman,” you greeted, trying to keep your tone professional despite your concern. “morning,” he muttered, barely looking up.

despite your concern, you exited the office, re-joining keulgi in order to show her around. “so, these are the folders you'll need to keep track of—client files, project updates, and financial reports. everything is color-coded for easy access. emails are prioritized into high, medium, and low urgency. make sure to flag anything that needs immediate attention.”

she nodded, absorbing the information. “got it. and what about his schedule?” you handed her a tablet with his meticulously planned itinerary. “his schedule is very tight. make sure to coordinate with all department heads and external partners. he's very particular about his meetings being on time.”

as you continued the walkthrough, keulgi mentioned, “oh, by the way, i noticed one of the legs on his chair was falling apart, so i put it together with some cables.” your eyes widened in shock, “what kind of cables?”

“rubber cables,” she replied, confusion etched on her face at your reaction. your heart sank. without another word, you rushed into seokjin's office, your pulse racing. the sight that greeted you confirmed your worst fears. he was on the floor, shaking, his head in his hands, his entire demeanor shattered.

“vice chairman!” you cried out, rushing to his side. “i'm so sorry, she didn't know—” he didn't respond, his breathing erratic. you quickly reached for the chair and cut off the rubber cables. the moment they were gone, his shaking subsided, though his face remained pale and his expression haunted. keulgi, realizing the gravity of the situation, joined in the apologies, her voice frantic. ”i'm so sorry, vice chairman. i didn't know—“

seokjin's gaze was ice cold as he finally looked up at you, his eyes filled with a mixture of anger and something you couldn't quite place. “is this how you're carrying out your duties, secretary (l/n)?” you stood there, stunned and silent. the warmth and camaraderie of the previous night seemed like a distant memory. his words cut through you like a knife, and for the first time, you had no response.

seokjin struggled to his feet, regaining his composure with great effort. “leave,” he commanded quietly, the tension in his voice unmistakable. you and keulgi hurried out of the office, the weight of the incident heavy on your shoulders. outside, you tried to reassure her, but the shock of your boss's reaction lingered.

inside his office, he sat down once again, burying his face in his hands. he mentally cursed himself for his harsh words. his eyes fell on the rubber cables now discarded in the trash can, and a shudder ran through him. memories he'd fought to bury resurfaced, and he struggled to push them back down. the trauma, long kept at bay, clawed its way to the surface. he knew he had overreacted, and he hated himself for it. he had to apologize to you, but the thought of facing you after what had just happened seemed insurmountable. how could he explain the depth of his fear, the reason for his reaction? for now, he could only sit there, the remnants of his vulnerability on display, hoping he hadn't irrevocably damaged the fragile relationship he had with you.

he sat behind his expansive mahogany desk, its polished surface reflecting the ambient light filtering through the large, floor-to-ceiling windows of his office. the cityscape of seoul lay sprawled out behind him, but his attention was far from the view. instead, his eyes were unfocused, staring blankly at the stack of documents in front of him. his mind was elsewhere, fixated on the conversation he'd had with his intern just days ago.

jungkook, seated opposite to him with his laptop open, was discussing the final preparations for the launch of their new art gallery. the young intern's enthusiasm was palpable, his voice animated as he detailed the latest developments, the artists who had confirmed their participation, and the final touches needed for the grand opening. but despite his energetic briefing, seokjin's mind kept wandering back to a single, pivotal point in their earlier exchange.

“you can't just propose out of the blue,” jungkook had laughed, his eyes sparkling with amusement. “you need to take it slow. ask her out on a date first.”

seokjin's usually sharp mind was dulled by the weight of those words. proposing had seemed like a logical solution to him. a clear, decisive action to keep you from leaving. but now, in the wake of jungkook's advice, he realized how absurd it must have seemed. how uncharacteristically rash and desperate. the thought of asking you out on a date, a simple date, felt strangely daunting.

“vice chairman? are you listening?” jungkook's voice cut through his reverie, pulling him back to the present. he blinked, forcing his attention back to his intern. “yes, jungkook. i'm listening. the gallery—” he trailed off, struggling to find the thread of their conversation.

he raised an eyebrow, a knowing smile playing on his lips. “the gallery launch is on track. but you don't seem very interested today. is something on your mind?” he sighed in response, running a hand through his perfectly styled hair. he prided himself on his composed and unflappable demeanor, but today, he felt anything but. “it's nothing. just some personal matters, as some would say.” he couldn't bare to focus on the project at hand. no, in fact, he was ready to execute a project of his own.

the soft hum of conversation and clinking of cutlery filled the air as you and your friends settled into a cozy corner booth at a chic restaurant. the atmosphere was relaxed, with warm lighting and comfortable seating that made it perfect for a catch-up lunch. your girlfriends were animated and full of news, and you found yourself caught between genuine happiness for them and a pang of wistful longing.

one of your friends, jiho, was regaling the table with stories about her recent wedding. her eyes sparkled with joy as she described the ceremony, the heartfelt vows, and the beautiful reception. you smiled and applauded her enthusiasm, but inside, you couldn't help but feel a twinge of jealousy. the idea of finding such happiness seemed elusive, and your heart ached slightly at the thought.

“you're going to love being married,” jiho said, her voice full of contentment. "it’s just wonderful." you nodded, offering a supportive smile. “i'm so happy for you, jiho. it sounds like it was a perfect day.”

as she continued sharing details, your other friend, minji, leaned in, her eyes twinkling with a mischievous glint. “speaking of perfect days,” she began, “i have something to tell you. my husband’s friend saw your profile on social media and, well, he’s been asking about you.”

your heart skipped a beat. minji's husband had been a close friend of yours for years, but you had no idea who the friend in question was. the idea of someone from his circle showing interest was both flattering and daunting. “what’s he like?” you asked cautiously. minji grinned. “he’s a nice guy, charming and successful. i think you’d get along. how about we set up a blind date?”

you hesitated. the idea of a blind date was daunting, but the prospect of meeting someone new, especially someone vetted by friends, was appealing. you glanced at your friends' eager faces and took a deep breath. “okay, i’ll do it.” minji clapped her hands excitedly. “great! i'll set it up and let you know the details.”

just as the conversation shifted to wedding anecdotes and dating possibilities, a cheerful waitress approached your table with a friendly smile. “excuse me, ladies,” she said. “we’re conducting a survey to improve our service and, in exchange, we’d like to offer you a free appetizer. would you be interested?” your friends, always up for a little extra perk, agreed enthusiastically, and you followed suit. the waitress handed over a clipboard with a short survey and left to fetch the appetizer.

thu looked over the questions with mild curiosity. the first asked, “ideal date spot with your significant other?” the second, “ideal activities with significant other?” and the last, “ideal gift given by significant other?” you answered thoughtfully, trying to balance your idealistic dreams with the reality of your current situation. as you finished filling out the survey and handed it back to the waitress, you felt a slight nagging sense of familiarity with the tone of the questions. they seemed familiarly bosay and demanding, almost like they were trying to gauge your relationship ideals with a hint of urgency. but you brushed off the feeling, focusing instead on the excitement of the impending blind date and the lively conversation with your friends.

in the dimly lit rec room of seokjin's luxurious house, the soft clack of pool balls punctuated the otherwise quiet evening. jungkook lounged on the leather sofa, his gaze fixed on him, who was confidently taking shots at the pool table with practiced ease. the game seemed to serve as a backdrop for their conversation, but jungkook's attention was focused on the stack of papers spread out on the coffee table.

“you did what?” his voice was a mix of incredulity and disbelief as he stared at the surveys before him. the questions and answers were neatly recorded on the forms, and jungkook couldn't believe what he was seeing. seokjin, with a proud smirk, took another shot, his movements graceful and deliberate. “i paid the restaurant to hand out those surveys,” he said, a hint of satisfaction in his tone. “i wanted to see what kind of answer i'd get. and now, i need you to find the one with her name on it.”

jungkook’s eyebrows shot up in shock. “you’re seriously crazy, this is way over the top.” ignoring the incredulous glares from his elder, he picked up the stack of surveys and began sifting through them. his hands moved quickly, flipping through each paper as he muttered under his breath. “this is insane. what are you trying to accomplish?”

seokjin, meanwhile, remained focused on his game, the smirk never leaving his face. his confidence was unwavering, but jungkook could sense a trace of anxious anticipation beneath the surface. after what felt like an eternity to him, he finally spotted the survey with your name. he held it up, slightly hesitant. “here it is. this is the one.”

his eyes lit up with a mixture of excitement and triumph. he rushed over, snatching the paper from his hands with a deft movement. his gaze was fixed on the survey, and as he read through your answers, his smirk broadened into a genuine, if somewhat smug, smile.

“how childish,” he remarked aloud, his voice laced with a blend of amusement and satisfaction. he began reading your responses aloud with a playful tone. “ideal date spot: an amusement park. ideal activities: rides, very charming. ideal gift: a teddy bear.” jungkook watched, his initial skepticism replaced by bemused curiosity. “seriously? you’re actually taking this seriously?” he had never been more serious.

the call came just after you wrapped up your brief lunch with your friends, the sound of seokjin’s voice crackling through the speaker, urgent and commanding. “you need to meet me immediately,” he said, his tone brooking no argument. he gave you the coordinates, and you found yourself driving across town with a mix of curiosity and trepidation. arriving at the amusement park, you were surprised to see it eerily quiet and closed for the night. you sat on a bench near the entrance, trying to piece together what he could have possibly wanted in such an unconventional setting. the minutes ticked by slowly until seokjin finally appeared, stepping out of the darkness with his usual confident stride.

“what’s going on?” you asked, rising from the bench to meet him. “why did you bring me here?” his eyes twinkled with a secretive glint. “we’re going to be here for the night. i have a ‘free pass,’ so to speak.”

you blinked, puzzled. “a free pass? but the park is closed.” seokjin simply smiled, taking your hand and leading you towards the entrance. “just follow me.”

as you walked through the empty park, the moonlight casting long shadows across the deserted grounds, you couldn’t help but feel a mix of excitement and apprehension. he guided you to one of the rollercoasters, and despite your protests, he insisted on riding it first. the rollercoaster roared to life, and as you climbed higher and higher, your heart raced with a blend of thrill and terror. when the ride finally came to a stop, you were visibly shaken, your hands still gripping the safety bar as if it were your lifeline.

he turned to you, his face stoic but his eyes searching. “did you have fun?” you hesitated, your voice trembling. “it was fun, i guess.”

he raised an eyebrow, sensing your unease. “why do you seem so hesitant?” you sighed, feeling a bit embarrassed. “it was too scary. i wasn’t expecting it to be so intense.” he looked at you with a mixture of concern and amusement. “then why did you go on it?”

“because you asked me to,” you admitted. a smile curved his lips, and he quickly shifted gears. “alright then, let’s go on rides you want to enjoy.” your face lit up with relief and excitement. you led him towards the merry-go-round, and as the ride spun in gentle circles, you felt a wave of childhood nostalgia. you waved enthusiastically, feeling the pure joy of the moment. he watched you, his gaze softening as he took in your happiness.

the merry-go-round went around seven times, and as you disembarked, you couldn’t stop smiling. seokjin then guided you into the park’s restaurant. to your surprise, the place was completely empty.

“what’s all of this?” you asked, glancing around in awe. he shrugged casually. “i rented everything out for the night. consider it a going-away present.”

your heart fluttered at his gesture. “thank you, vice chairman.” he smiled, slicing a steak and placing it in front of you. as you dug into the meal, he glanced at you with genuine interest. “why did you enjoy the merry-go-round so much?”

you hesitated, then opened up. “it was one of my favorite rides as a child. i used to watch it from afar, because my parents never had the money to let me actually ride it.” hiw expression softened, a shadow of sadness crossing his face. “i'm sorry to hear that.”

the meal continued in a comfortable silence, broken only by the occasional clinking of cutlery. after you finished, hw told you there was one more surprise. “just be patient,” he said with a hint of mischief in his eyes. curious, you followed him outside to a spot overlooking the sea. As you waited, the crackling sound of fireworks filled the air, bursting into vibrant colors against the night sky. your eyes widened with delight as you watched the display.

“isn’t it pretty?” you asked, turning to seokjin. his gaze was fixed on you, not the fireworks. “beautiful,” he replied, his voice low and sincere.

the car ride back was filled with a charged silence. as you stared out the window, a memory of the survey and its bossy tone flashed in your mind. you turned to Seokjin, your eyes wide with realization. he looked at you with a smug smile, clearly enjoying the surprise. before you could ask more, the car pulled up to your home. he exited and opened your door, handing you a large, stuffed teddy bear from the trunk. you were overwhelmed with gratitude and, in a moment of pure joy, you hugged your boss tightly.

to your astonishment, he hugged you back, his embrace warm and reassuring. as you pulled away, both of you were so close. too close for comfort. you knew better, stopping yourself as you glanced at the time. “it’s getting late,” you said softly. he nodded, his eyes reflecting a mix of emotions. “good night. i'll see you in the morning.”

the morning sun streamed through your bedroom window, casting a gentle glow over the room as you prepared for another day at work. you had almost forgotten about the stuffed teddy bear seokjin had gifted you the night before. as you reached for it, something shifted inside its pocket. curiosity piqued, you reached in and pulled out a small, elegant box.

opening it carefully, you found a delicate silver necklace inside. the intricate design and glint of the metal took your breath away. you were momentarily stunned, not expecting such a thoughtful gift. after a moment of hesitation, you decided to keep the necklace. you slipped it into your pocket, planning to wear it later.

at the office, you settled at your desk, the necklace still weighing on your mind. as you worked, you fished it out of your pocket and admired it, the silver catching the light. unbeknownst to you, he was watching from his office across the hall. his gaze softened as he observed you, a small, admiring smile on his lips. the sight of you, glowing with a mix of wonder and appreciation, made him think how gorgeous you were.

you finished adjusting the necklace around your neck, and as you headed to the bathroom, your phone rang. it was minji, her voice excited and insistent. “hey, i was just wondering if you’re still up for that blind date with my friend today? i know it’s short notice, but he’s really looking forward to it!”

it took a moment for the reminder to hit you. the blind date slipped your mind amidst the whirlwind of yesterday’s events. you agreed, albeit with some reluctance. “sure, i’ll meet him. just let me know the details.” as you entered the bathroom, keulgi emerged from a stall behind you, startling you. she had apparently overheard your conversation.

“are you going on a date?” she asked, her voice filled with surprise and curiosity. caught off guard, you nodded, glancing around to make sure no one else was within earshot. “yes, but please keep it quiet.” keulgi, ever enthusiastic, promised to keep it to herself. however, her enthusiasm got the better of her. as soon as you left the bathroom, she couldn't resist sharing the news with the rest of the office.

when you returned to your desk, the atmosphere in the office had noticeably shifted. colleagues whispered excitedly and shot you curious glances. the office buzzed with the news of your impending date. seokjin, who had been outside his office listening to the commotion, seethed with jealousy. his earlier soft smile had vanished, replaced by a scowl that betrayed his irritation. he paced back and forth, trying to control his frustration.

the excitement and chatter from your colleagues did nothing to ease his anger. his mind raced with thoughts of the date and the implications of your newfound interest. he couldn’t shake the feeling of possessiveness that gnawed at him, and the thought of someone else taking you out only fueled his frustration. the more he listened to the enthusiastic reactions of his staff, the more he felt his grip on his emotions slipping. he knew he needed to act, but he was caught between his pride and the undeniable feelings he had been trying to cast away.

the date began at a quaint, upscale café, where you met your blind date, taehyun. he greeted you with a polite smile and an amiable demeanor. as you made small talk, discussing interests and hobbies, taehyun seemed genuinely pleasant, though his compliments caught you off guard. “you look absolutely gorgeous tonight,” he said with a warm smile.

you blushed slightly, feeling a mix of embarrassment and surprise. “thank you,” you replied, attempting to refocus the conversation. as you chatted, you noticed that his tie was hanging loose and uneven. it irked you more than you expected, and you reached over to fix it, hoping to tidy up his appearance. he watched with a smile as you deftly adjusted the tie, clearly appreciative of the attention to detail.

just as you were about to continue the conversation, a loud, urgent yell interrupted the moment. “secretary (l/n)!”

you and taehyun both turned to see seokjin striding toward your table, his expression stormy and his eyes locked onto you with barely concealed anger. your heart skipped a beat at the sight of him. “vice chairman?” you asked, confusion mingling with concern. “what’s going on?”

he stopped in front of your table, his demeanor tense. “i need to see you urgently,” he said, his voice firm and unwavering. you glanced at taehyun, apologetic. “i’m so sorry, it seems to be an emergency.”

you followed him outside, where he led you to his waiting car. the drive began in silence, the air thick with unspoken tension. the car came to a sudden stop in the middle of the road, and you turned to seokjin, your anxiety growing. “what’s the matter?” you asked, trying to keep your voice calm despite the unease you felt.

his gaze was cold, his usual confident demeanor replaced by a stern, almost menacing composure. “never do that again,” he said, his voice carrying a tone of finality.

you frowned, confusion clouding your expression. “what do you mean? what did i do?” his eyes locked onto yours with intensity. “never let me see you with another man like that again.”

you didn’t respond immediately, and his jaw clenched as he seemed to wrestle with his emotions. finally, he added, “i don’t want to see you with anyone else. it’s not something i'm willing to accept.” the confession left you stunned. you stared at him, a mixture of surprise and realization dawning on you. the implications of his words were clear, and the protectiveness in his tone was undeniable. the car ride continued in silence, with the weight of his words lingering between you.

back at home, you went through your evening routine, attending to various tasks around the house. the day's events had left you both physically and emotionally drained. you found solace in a small ritual that had been a comforting presence throughout your life—your diary. sitting down at your desk, you pulled out the well-worn book, its pages filled with a mixture of memories, dreams, and sketches. as you flipped through the pages, you came across a series of drawings. they depicted a younger you and a boy, playing and laughing together. the accompanying writing read, “i miss you, brother.” the words tugged at your heart, and you felt a pang of sadness.

the drawings were a testament to a bond that had once been a central part of your life. as you closed the diary and set it aside, you felt the ache of missing something—or someone—important. the day’s events had stirred up memories you weren’t quite ready to confront.

later that night, as you drifted off to sleep, the familiar haze of dreams enveloped you. in your dream, you found yourself in a dimly lit basement, a place filled with shadows and echoes of the past. the little boy from your diary appeared, standing before you with a stern expression. you felt tears streaming down your cheeks, overwhelmed by a mixture of regret and longing. the boy began to scold you, his voice echoing with an authority that seemed to pierce through your sorrow. despite the scolding, you felt a deep sense of gratitude.

“thank you, kim soo—seo—” you started, trying to recall his name. but before you could finish, the boy cut you off with a tsk. “no, stupid. my name is kim seo—” the name was just on the tip of your tongue, but you couldn’t quite grasp it. the dream began to fade, and you woke up with a start, heart racing and breath uneven.

sitting up in bed, you felt the weight of the dream pressing on you. the name “kim seo” lingered in your mind, but it was elusive, slipping away before you could fully remember. the dream had left you with a deep sense of loss and confusion, and you were left grappling with the fragments of a memory that seemed to evade your grasp. as you lay back down, you couldn’t shake the feeling that there was something significant you were missing, a connection that was just out of reach. the memory of the dream and the name echoed in your thoughts, haunting you as you tried to find solace in sleep once more.

seokjin arrived at work the following day with a heavy air of exhaustion surrounding him. he trudged through the office, his usual confident stride replaced by a sluggish, disoriented gait. as the morning wore on, it became increasingly clear that he was struggling to stay awake. his head bobbed with fatigue as he sat at his desk, his eyes slipping shut despite his efforts to remain alert.

concerned, you approached his desk, gently shaking his shoulder. “vice chairman, are you alright?” when there was no response, you shook him harder, your worry mounting. his body felt unnervingly heavy, and it became clear that he was deeply asleep, his breathing uneven. panic surged through you as you realized the severity of the situation. without hesitation, you grabbed your phone and dialed for emergency services.

the paramedics arrived swiftly, their professional demeanor a small comfort amidst the chaos. you watched anxiously as they wheeled him into the ambulance. your heart pounded in your chest, and despite knowing it was likely nothing serious, you refused to leave his side.

in the hospital, as the medics prepared him for further examination, they reassured you that his condition wasn’t critical. “he’s just exhausted,” one of the paramedics said. “it’s likely just severe fatigue. you can go in once we’re done.” when you were finally allowed in, he was still asleep, his face pale and drawn. you took a seat next to him, trying to steady your breathing as you buried your face in your hands. the sight of him, knocked out cold, was deeply unsettling. It reminded you of something from your past—something too familiar.

as you stared at him, your thoughts drifted back to the boy from the basement. the way he was unconscious on the floor when the lady had taken you—the same position, the same labored breathing, the same pale complexion. the memories came rushing back, painful and vivid. the name “kim seo” echoed in your mind, but it didn’t quite fit. then you remembered the boy’s full name, “kim seohyeon.” the realization came with a jolt. “kim seohyeon,” you whispered to yourself, the name feeling strangely natural as it rolled off your tongue.

your relief was fleeting, however, as a chilling thought struck you. seokjin’s mother had asked you not even a couple days ago, “what do you think about my hyeon?” it wasn’t just a fragment of a bad memory—it was a piece of a puzzle falling into place. hesitantly, you turned your gaze back to him, who remained motionless. your heart raced as you said, “kim seohyeon.” your voice was shaky, trembling with the weight of the revelation.

for a moment, the room was silent, and you felt a brief sense of relief as though your words had broken the tension. but then, he stirred, his eyes fluttering open. his gaze was bleary, and he blinked at you in confusion. “what is it?” your heart sank as you saw his groggy, disoriented expression. the name you had just spoken had clearly registered with him, but his response was laced with irritation and confusion. you were left grappling with the enormity of the realization that seokjin—kim seohyeon—was more deeply connected to your past than you had ever imagined.

you took a deep breath, trying to steady the storm of emotions surging within you. “kim seohyeon,” you repeated, your voice trembling as you looked at seokjin. his eyes, which had been closed in exhaustion, flew open at the sound of his name. the shock and recognition dawned on his face as he fully grasped the situation. “it was you,” you said, your voice laden with disbelief.

your heart pounded as you pieced together the fragmented memories that had haunted you for so long. “i remember now,” you began, your voice quivering. “there was a boy—you were in the basement with me.” his expression shifted from confusion to horror as the realization sank in. “the dreams i’ve been having,” he said, his voice barely a whisper. “a black-haired woman, a basement—i’ve been dreaming about it for weeks.”

the pieces began to fall into place for you. “the boy i kept searching for, the one i couldn’t remember clearly—it was you. we were together in that basement. i’ve been trying to find you all this time, but i didn’t know it was you.” the enormity of the realization hit you like a tidal wave, and you began to sob uncontrollably. you had spent your entire life searching for the boy from the basement, the boy whose memory had haunted you for years. to discover that he was right under your nose all along, that seokjin was the one you had been seeking—it was overwhelming.

the flood of emotions surged through you, and the connections you had been struggling to piece together suddenly fell into place. the cables, the fear, the strange sense of familiarity—all of it made sense now. the sobs wracked your body, and you felt a deep, raw anguish as you realized how close you had come to losing him without ever knowing.

his gaze softened as he watched your breakdown. his usual composure and egotism crumbled in the face of your distress. weakly, he reached out to you, his hand trembling slightly. “it’s okay,” he said softly, his voice filled with a tender concern that was rare for him. “i’m here.” you hesitated for a moment, but then, seeking solace, you moved into his embrace. his arms wrapped around you, providing a comfort that felt both foreign and deeply familiar. you continued to cry, each sob a release of the pent-up fear and sorrow that had built up over the years. he held you close, his own breath shaky as he struggled to process the gravity of the situation. he stroked your hair gently, his touch soothing and steadying. the warmth of his embrace provided a sense of security that you hadn’t felt in a long time.

as your sobs began to subside, he pulled back slightly, tilting your chin so that you looked up at him. his eyes were filled with a mix of empathy and resolve. “you found me,” he said softly, his voice trembling with the weight of the moment. his words, though simple, carried a profound meaning. the realization that you had finally found him, the person you had been searching for, was both a relief and a heartbreak. in that moment, the intensity of your emotions reached a peak, and he leaned in, closing the gap between you.

his lips met yours in a kiss that was gentle at first, but quickly grew more passionate. it was a kiss that spoke of the pain, the longing, and the deep connection that had been forged through shared battles. you responded, kissing him back with equal fervor, allowing the years of separation and anguish to dissolve in the intensity of the moment. when the kiss finally broke, you both pulled back slightly, breathless and awestruck. the weight of the past had been acknowledged, and the connection between you was solidified in a way that was both profound and healing.

he looked into your eyes, his expression a mix of vulnerability and resolve. “we'll be okay,” he said softly, his voice filled with a newfound determination. you nodded, feeling a deep sense of relief and hope.

the weeks following the revelation passed in a strange, uncomfortable silence. despite the deep bond you and seokjin now shared, an unspoken tension lingered in the office. the connection between you had shifted, but neither of you quite knew how to bridge the gap between your past traumas and your present reality.

he had revealed to you the reason behind his name change to seokjin. his parents had insisted on the new identity as a protective measure, believing that if seohyeon no longer existed, the woman who had once terrorized him would never be able to find him. this revelation, while reassuring, had also created a chasm between you two that was hard to navigate.

one afternoon, as the silence in the office grew increasingly heavy, he called you into his office. his demeanor was serious as he gestured for you to take a seat. you entered, your heart racing slightly, unsure of what to expect. “thank you for coming,” he began, his voice steady but laced with an undertone of something you couldn’t quite place. “i need you to do something for me.” you straightened in your chair, adopting a professional tone. “what is it?”

seokjin looked at you with an intensity that made your breath catch. “i need you to be my girlfriend.” the words hung in the air between you, and you were momentarily stunned into silence. “what?” you managed to ask, your voice betraying your shock.

his gaze softened as he continued, his expression vulnerable. “i’ve been thinking a lot about us. after everything we’ve been through, i realized how much i care about you. i need you in my life, not just as my secretary, but as my girlfriend.”

his confession touched you deeply, and you felt a swell of emotion rise within you. “vice chairman” you began, struggling to find the right words. “i didn’t expect this.”

he nodded, his gaze never leaving yours. “i know. it’s sudden, and i understand if you need time. but i wanted to be honest with you about how i feel.” the sincerity in his voice, combined with the gravity of his words, made your heart ache with a mix of relief and hope. you were touched by his honesty and the way he had finally allowed himself to be vulnerable with you.

he then leaned forward slightly, his expression shifting to something more earnest. “there’s one more thing,” he said, his voice lowering. “i need you to kiss me.”

your eyes widened at his request. the gravity of the moment, coupled with your feelings for him, made your pulse race. you nodded slowly, feeling a surge of emotions—affection, longing, and a deep connection. you stood up and walked over to him, your heart pounding in your chest. his gaze followed you, his expression a mixture of anticipation and tenderness. as you reached him, you leaned in, closing the distance between you.

the kiss was tender, filled with the emotions you both had been holding back. It was a sweet, unspoken promise of a new beginning. he responded gently, his hands resting on your back as he deepened the kiss. when you finally pulled away, both of you were breathless, your faces flushed with the intensity of the moment. he looked at you with a soft smile, his eyes reflecting the vulnerability and affection that had been building between you.

his voice was soft and teasing as he traced his fingers gently along your back. “this means you’ll be my girlfriend, doesn’t it?” the playful tone in his voice, combined with the tender touch, made you smile despite the whirlwind of emotions you were feeling. you nodded, feeling a mix of excitement and affection. “yes, it does.”

his eyes lit up with a genuine smile, his teasing demeanor giving way to something more heartfelt. “i’m glad to hear that. i’ve been wanting to ask you for a long time, but i didn’t know how.” you laughed softly, shaking your head. “you didn’t need to wait so long. i think we both knew how we felt about each other.”

his smile widened as he pulled you into a gentle hug, his arms encircling you with a sense of relief and contentment. “i guess it’s true,” he said, his voice warm and sincere. “sometimes, the things you’re looking for are right in front of you.” they really were, as it seemed.

the next few days at work were marked by an underlying tension that neither of you could quite shake off. seokjin was noticeably less cold and demanding, a stark contrast to his previous demeanor. the change was subtle but significant. he found himself taking more interest in your presence, often waving at you from across the office with a grin that was almost boyish. each time you waved back, his smile would widen, and a look of genuine joy would light up his face.

the change didn’t go unnoticed by your colleagues, who observed the shift in seokjin’s behavior with a mix of curiosity and suspicion. however, no one dared to comment, respecting the unspoken agreement that something had clearly shifted in the office dynamics.

as the days passed, his new feelings for you started to manifest in ways he hadn’t anticipated. while he relished the sweetness of your new relationship, he found himself increasingly aware of the more physical aspects of your presence. he couldn’t ignore how his pulse quickened when he noticed the way your tight skirts accentuated your figure, or how the sight of your bare legs and hair pulled back made him sweat in the middle of meetings.

he tried to maintain his composure, but the intensity of his feelings became difficult to manage. his attempts to focus on work were often disrupted by thoughts of you, and he struggled to keep his desires in check.

one afternoon, unable to ignore his escalating emotions any longer, he called you into his office. his voice, usually commanding, now carried a hint of nervousness. “can you come in here for a moment?” you nodded, entering his office with a sense of anticipation. seokjin closed the door behind you and gestured for you to lock it. his eyes were intense as he watched you comply. he then moved to pull down the blinds, casting the room into a more private, dimly lit atmosphere.

“what’s going on?” you asked, your voice tinged with concern as you approached him. he looked at you with a mixture of longing and hesitation, his gaze fixed on yours. “i need you to understand something,” he said softly. “it’s not just about what we’ve been through, or about being together. i—”

he paused, taking a deep breath as he reached out to pull you closer. the seriousness in his eyes gave way to a softer, more vulnerable expression. “i need you to know how much i care about you. and right now, i can’t help but feel…”

before he could finish, he leaned in and kissed you. the kiss was different from before—less tender, more urgent and needy. it was filled with the intensity of emotions that had been building up inside him. you responded to the kiss, your own feelings mirroring his. the kiss deepened, and the world outside the office seemed to fade away as you both lost yourselves in the moment.

it was a kiss that spoke of months of unspoken yearning, a kiss that shattered the professional façade you had both so carefully maintained. his hand found the small of your back, pulling you closer. his other hand cupped your cheek, his thumb tracing the outline of your mouth as you kissed him deeper. his tongue slipped past your lips, tasting, exploring. you gasped, your body responding instinctively to his touch.

that was it. the moment you had both been waiting for, the moment that would change everything. you could feel the tension in the room, a tight coil winding tighter with every passing second. the sound of a zipper echoed through the room as seokjin stood, lifting you onto his desk. your legs wrapped around his waist, and you could feel his erection pressing against you, hot and insistent. your breath hitched as he kissed along your neck, his teeth grazing your skin, leaving a trail of goosebumps in their wake.

he stepped back for a moment, looking into your eyes, searching for permission. you nodded, unable to form words, and he took that as his cue. his hands found the buttons of your blouse, deftly undoing them one by one. your bra was next, revealing your tits to his hungry gaze. He took one in his hand, squeezing gently, and your moan filled the room.

he leaned in, taking your nipple into his mouth. you arched your back, the sensation shooting straight to your core. he sucked, his tongue flicking over the sensitive peak, and your hips rolled against him. he groaned, his grip on your hip tightening. the anticipation was palpable as he reached for his belt, his eyes never leaving yours. you could see the need in them, the same need that was building within you. as he stepped closer, you felt his hardness pressing against your thigh, and you knew there was no turning back.

he whispered something in your ear, something filthy and thrilling, and you could feel your cheeks flush with arousal. his hands found the zipper of your skirt, sliding it down with a sound that seemed unnaturally loud in the quiet office. your skin prickled with excitement as the fabric fell away, revealing your lacy underwear. his hand slid under the fabric, his fingers finding your wetness. he groaned again, his breath hot against your neck. “you're so wet for me,” he murmured, his voice thick with desire.

you nodded, your eyes closing as he began to stroke you, his touch tentative at first, then growing bolder as your moans grew louder. your body was on fire, every nerve ending alive with sensation. you knew you were his, and he was yours, in this every stolen moment of passion.

with a final tug, his hand found your bare skin, and you gasped as he touched you, his fingers exploring your folds with an urgency that mirrored your own. you could feel your core tightening around his touch, desperate for more. he pulled back slightly, a smirk playing on his lips as he watched your reaction. “you like that, don't you?” he asked, his voice a low growl. you nodded, your eyes glazed over with desire. he leaned in, capturing your mouth again in a bruising kiss as his thumb began to circle your clit. the sensation was overwhelming, and you felt yourself getting closer and closer to the edge. you didn't know if you could hold on much longer.

suddenly, he stopped, his hand moving away from your panties. you whimpered in protest, but he just chuckled, a dark sound that sent shivers down your spine. “patience,” he murmured, “we're just getting started.”

with surprising strength, he flipped you over, so that you were now lying face down on his desk, your ass in the air. he stepped back, and you could feel his eyes on you, taking in the sight of your exposed body. you felt a thrill of exhibitionism, knowing that he was seeing you in such a vulnerable state.

he leaned over you, his breath hot on your ear. "you're so fucking beautiful," he whispered, his voice filled with lust. his hand came down in a firm smack on your ass, and you yelped in surprise. the sting was quickly replaced by a warmth that spread through your body, making you wetter than ever.

he smacked you again, harder this time, and you moaned. the sound seemed to spur him on, and his hand began to move in a steady rhythm, alternating between gentle caresses and firm slaps. you felt yourself getting wetter with every hit, your body begging for more. “do you like that, baby?” he asked, his voice strained with his own need. “yes,” you managed to gasp out, your voice shaky. “more.”

he complied, his hand coming down harder and faster, each smack echoing through the room. you could feel yourself getting closer, your body trembling with the effort of holding back. and then, with one final, brutal slap, you shattered, your orgasm ripping through you like a storm. he leaned down, his breathing ragged, and kissed the back of your neck. “you're mine,” he murmured, his voice possessive. “mine to claim.”

and with that, he reached for his own pants, his hands shaking with desire. he freed himself, and you could feel the tip of his cock brushing against your wetness. without another word, he pushed inside you, filling you up in one swift, agonizingly sweet motion. you yelled, the pleasure overwhelming as he claimed your virginity, your body stretching to accommodate his size.

he didn't stop there, though. he began to move, his hips pistoning into you with a relentless rhythm that had you seeing stars. you could feel every inch of him, and it was more than you had ever imagined. each thrust was a declaration of ownership, each moan a promise of more to come. you pushed back against him, meeting him halfway, your body moving in perfect sync with his. you were lost in the sensation, the pain and pleasure melding into something indescribable. your hands gripped the edge of the desk, knuckles white, as you held on for dear life.

“fuck, you're tight,” he grunted, his voice strained. “so tight.” your response was a whimper, your throat too tight to form words. all you could do was moan and arch your back, taking him deeper, letting him fill you completely. the room spun around you as he picked up the pace, his hands digging into your hips as he drove into you. you could feel his climax building, his breaths coming in harsh pants against your neck. and then, with a final, guttural groan, he came, his warmth flooding into you.

you collapsed onto the desk, your body spent, as he pulled out and leaned over you, his chest heaving. he kissed your shoulder, his breathing slowly returning to normal. the room was silent, save for the sound of your ragged breaths.

for a moment, you both just stayed there, basking in the afterglow of what had just happened. but reality began to seep back in, and you felt a sudden rush of self-consciousness. you were his secretary, and you had just had unprotected sex on his desk. the implications of your actions were just beginning to hit you.

seokjin must have noticed the change in your demeanor because he leaned in, whispering in your ear, “don't worry, i've got you.” his words were soothing, but they didn't entirely ease the anxiety coiling in your stomach. he helped you sit up, and you both began to straighten your clothes, trying to erase the evidence of your passionate encounter. your heart was racing, and you couldn't help but steal glances at him, seeing him in a new light. “we can't do this again,” you said, your voice barely above a whisper. “what if someone finds out?”

he turned to face you, cupping your cheek. “they won't,” he assured you. “this is our secret.” his eyes searched yours, and you could see the determination in them. “but if they do,” he trailed off, a smug smile playing on his lips. “well, then they'll just have to deal with it. you're my girlfriend, after all.”

you couldn't help but smile back, his confidence infectious. but deep down, you knew that this was just the beginning. the line between professional and personal had been irrevocably crossed, and there was no going back.

✧.*

a/n: literally no one asked for this idc this is so funny to me i based the name off one drama and the plot off another goodbye

[feetpiclovers]

Ready to level up your FeetFinder game in 2025? In this video, I’m showing how AI tools are changing the game for every content creator out there — especially those running a faceless YouTube channel or building a strong digital brand.

Learn how to use ChatGPT to write high-converting chat GPT captions, schedule content using Metricool or Later, and automate your inbox with smart chatbot templates, chat automation, and DM automation tools. Whether you’re focused on AI marketing, growing your social media management system, or just saving time with content automation, this guide is packed with tips.

I’ll walk you through building a powerful digital persona, managing a full creative workflow, and even launching a blog or AI blog for foot care, including content like how to massage feet and weekly foot affirmations. Plus, we’ll talk niche research, AI captions, AI thumbnails, and how to stay authentic while scaling.

If you're serious about using AI for content creators or AI for content creation, this one’s for you. Smash that like button, hit subscribe, and let’s build smarter, not harder.

[queen-mabs-revenge]

ok ok ok ok ok for book #3 of the ai critical extravaganza, it's 'the ai con' by emily m. bender and alex hanna and it's already shaping up to be the best of the bunch so far

'the new age of sexism' bought into the hype and over half the book was devoted to analysing misogyny in view of the generative ai-based futures posited by both ai doomers and boosters. it felt at odds with itself advocating, for example, for more moderation and oversight over future mass-adoption of the metaverse while also acknowledging that the safety of these technologies comes at the expense of natural resources and intense exploitation of human labour.

'empire of ai' instead really delved into the history and the systematic reasons why these corporations have developed in the way that they have, and why ai development and effects cannot be analysed separately from the vectors of oppression and exploitation that have already been carved out by historical empire building.

only two chapters into 'the ai con' so far and it's getting into the weeds of the racism, sexism, ableism, queerphobia, and other expressions of anti-human capitalist alienation at the root of every aspect of mechanising and quantifying human 'intelligence'. even the marketing term artificial intelligence carries with it definitions of 'intelligence' that are deeply entwined with eugenicists theories. the very concept that humanity can be mechanised is a devaluation of humans - capitalist alienation in hyperdrive. devalued humans - especially those most devalued by the systems of oppression capitalism thrives on - are even further justified as disposable.

of the three, i'd say 'the ai con' is the most approachable so far -- bender and hanna are both incredibly important researchers and early alarm-bell ringers about the linguistic and sociological implications of automation, and they are exceptional at demystifying how the technology actually works, the theories behind their criticism... and they've also got a really fun sense of humour about it all.

ok...lmao lemme get more than 2 chapters in tho 😅

[davidbrianhoward]

Why Smart Startups Are Turning to David Brian Howard to Fix Their Sales Engines

In the high-stakes world of startup growth, few things stall momentum faster than a broken sales process. Founders often spend months perfecting their product—only to realize too late that they have no scalable way to get it into the hands of customers.

That’s where David Brian Howard comes in.

With over 12 years of experience in B2B sales and go-to-market execution, David Brian Howard has emerged as a trusted operator for SaaS companies and service-based startups that need more than advice—they need revenue. As the founder of Cadre Crew, a firm that builds virtual SDR teams and outbound systems, Howard has helped dozens of companies escape flatlined growth and get back on track.

His edge? He doesn’t chase hype. He builds systems.

The Problem: Startups Don’t Build Sales Engines—They Wing It

One of the most common mistakes Howard sees in early-stage companies is confusing traction with repeatability. A few warm intros and inbound leads might get you to $10–$30K MRR, but it won’t get you to scale.

“I’ve worked with so many founders who can sell the product themselves—but when it comes time to delegate sales, they have no process,” says David Brian Howard. “There’s no documented pipeline, no CRM logic, no messaging that converts cold leads.”

The result? Founder burnout, inconsistent revenue, and missed opportunities.

The David Brian Howard Playbook: Precision and Process

Unlike traditional consultants who offer generic advice, David Howard brings tactical execution to the table. He’s built and led sales teams, rebuilt broken CRMs, and launched outbound campaigns that actually generate meetings—with high-intent prospects.

At the core of his approach is a system he calls Precision Prospecting—a methodology that combines deep prospect intelligence, context-driven messaging, and automation that feels personal.

Here’s what it includes:

1. Smart Targeting

Before a single email goes out, David Brian Howard’s team maps buyer signals—funding events, tech stack changes, recent hires—and builds lead lists based on real purchase intent.

2. Relevance-First Messaging

Forget “Just checking in” or “Quick question.” Howard teaches teams how to craft outreach that speaks directly to the pain point—usually within the first two sentences.

3. Scalable Support

Through Cadre Crew, Howard supplies trained virtual assistants and SDRs who handle top-of-funnel research and outreach, freeing up closers to close.

It’s a model that delivers results quickly—without bloating headcount.

Real Results, Not Just Theories

In late 2024, a struggling SaaS company in Miami brought Howard in as interim head of growth. Revenue was stuck under $20K MRR. There was no outbound motion. The sales team was out of steam.

Within 90 days, monthly revenue tripled. Demo volume increased 218%. The founder was offloaded from daily sales for the first time since launch.

This wasn’t luck—it was a system. And it’s exactly what David Brian Howard installs for every client he works with.

Why Founders Trust David Brian Howard

Howard’s background isn’t theoretical. He’s built revenue from the ground up, sat in the sales seat, and knows what it takes to go from founder-led selling to scalable growth. His style is direct, data-driven, and built around action—not noise.

As more startups shift away from vanity metrics and toward sustainable sales, David Brian Howard is quickly becoming the go-to partner for founders who want to fix their funnel and grow with purpose.

[lansaraghajiandco]

OVERESTIMATION OR UNDERESTIMATION OF PROPERTY VALUE

Valuation of property is somewhat an elaborate process, as one would note, wherein every decision carries a lot of weight. Getting the value of a property right can make all the difference in financial outcomes-be it buying, selling, or leveraging for loans. Valuations carry a lot of importance, and with so much at stake, it becomes important to learn those factors that contribute to overestimation or underestimation of property value.

THE DELICATE BALANCE: WHY VALUATION MATTERS

A correct property valuation creates the proper avenue for fair transactions. Overvaluation will create financial burdens, while undervaluation could result in the loss of potential income. Knowing how to hit that sweet spot in valuation not only avoids costly mistakes but also enriches investment opportunities.

THE DANGERS OF INCORRECT ASSESSMENT: LEGAL AND FINANCIAL IMPLICATIONS

Incorrect property assessment may have serious consequences, both legally and financially, and includes:

Financial Impairment

Overpayment for a building is a waste of resources.

Legal Consequences

Fraudulent representation of property value may result in claims and subsequent lawsuits.

Market Standing

An inappropriate valuation might amount to loss of credibility and thus have an effect on all future transactions.

FACTORS THAT CAUSES OVERESTIMATION OF PROPERTY VALUE

Market Trends and Investors' Sentiment: A Case of Bubble Effect?

Speculation on existing trends can also overstate the price of a property. In a hot market, with investors hyping it up, prices will continue to soar and create a bubble that may not actually be real in the market. This may result in bad decisions regarding investments that could have otherwise been rectified after the bubble has burst.

Emotional Attachments and Personal Biases: The Owner's Perspective

Property owners often view their home from a value perception and cannot always think clearly. The sentimental attitude may make homeowners believe their property is worth more than what the market truly reflects. This again is where the need for objective analysis comes into play.

Lack of Comparative Market Analysis: Inadequate Information

Comparitive Market Analysis, or CMA, is an indispensable part of the valuation process. If this is not performed, there is a chance of overvaluation based on incomplete or selective information. Any realistic valuation requires similarity in the market.

FACTORS CAUSING PROPERTY UNDER-VALUATION

Disregarding Recent Renovations and Improvements

Renovations can work wonders in adding value to property, but owners hardly consider that. Not considering upgrades means gaining less than what is expected in a financial perspective. It is very important to keep an eye on what has been improved to do a property's valuation in a fair way.

Lack of Considering Advantages of Location: Neighborhood Dynamics

Location can dramatically affect the value of a property. Factors to consider include proximity to schools, parks, and public transport that can increase value. Benefits that are often overlooked could lead to undervaluation and consequently detract from potential selling.

Lack of Research into Comparable Properties: Data Gaps

Not researching similar properties can create data gaps that lead to understatement. Not considering other properties around it, which are recently sold, makes it difficult to determine the exact market value.

COMMON MISTAKES IN PROPERTY VALUATION

Relying on Online Estimators: Limitations of Automated Systems

Online estimators can at best give a ballpark figure. Very often, critical subtleties are missed by these online calculators. Hence, relying only on such tools invites major mistakes and masks the real worth of properties.

Neglecting Professional Appraisal: How It Pays to Seek Expert Opinion

Another mistake commonly made is neglecting the value of a professional appraisal. Experienced appraisers possess certain insights that no online system can offer, and they ensure far more accurate valuations.

Judging Erroneous Market Information: Statistical Misconceptions

Statistics sometimes portray an incorrect picture. Biased data or incomplete information may infer incorrect inferences about the property's value. A balanced approach is called for to bring clarity to such data.

PRACTICAL APPLICATION OF CORRECT PROPERTY VALUATION

Data Accumulation

Accumulate necessary data regarding neighborhood trends and property specific data.

Properties similar to each other and recent sales would be compared.

Keep in mind things like renovations or changes in the market to give a far more realistic estimate.

Engaging Qualified Professionals: Estate Surveyors, and Valuers

Bringing professionals into this will serve to heighten the accuracy. They have experience and knowledge which becomes quite necessary for any valid valuation. This experience allows them to handle the intricacies of the market.

Cross-Referencing Multiple Methods for Better Valuation Accuracy

Using multiple valuation approaches triangulates property value with a wider scope for reliability.

Mitigating Risks of Overvaluation and Undervaluation

Due Diligence:

Thorough Research and Data Collection, Thorough research has to be done; indeed, it is the collection of different data that may protect against certain valuation mishaps.

Seeking Multiple Opinions

Gather diverse opinions about the value of the property. This would help to avoid the confirmation bias that is usually associated with opinions of the worth of something.

CONCLUSION

Property value is essential for making informed investment choices. Misjudging this value can result in major financial losses. The analysis underscores the necessity of precise property evaluations to attain optimal results. For clients looking for straightforward advice, contacting Lansar Aghaji & co. can offer the professional insights needed to manage property assessments successfully. Move forward in your property endeavors and engage wi

[vaastu-naresh]

How to Make Passive Income Online

In today’s digital age, making passive income online has become more accessible than ever. Passive income allows you to earn money with minimal ongoing effort after the initial setup. Whether you want to supplement your existing income or build a full-time online business, there are various ways to generate passive income. Here are some of the best methods:

1. Start a Blog

Blogging can be a great way to earn passive income by monetizing content through ads, affiliate marketing, and digital product sales.

How It Works: Write high-quality content targeting a specific niche.

Income Sources: Display ads, sponsored posts, and affiliate marketing.

Tools Needed: A domain, hosting service (like Bluehost or SiteGround), and a content management system like WordPress.

Tip: Focus on SEO to attract organic traffic.

2. Create and Sell Online Courses

If you have expertise in a particular field, you can create and sell online courses on platforms like Udemy, Teachable, or Skillshare.

How It Works: Develop structured course content and upload it to an online learning platform.

Income Sources: One-time purchases or subscription-based access.

Tools Needed: Video recording equipment, course planning software, and an LMS (Learning Management System).

Tip: Offer free mini-courses to attract students and upsell premium content.

3. Affiliate Marketing

Affiliate marketing involves promoting other companies’ products and earning a commission for each sale generated through your referral link.

How It Works: Share affiliate links in blog posts, social media, or YouTube videos.

Income Sources: Commissions from product sales.

Tools Needed: An affiliate program like Amazon Associates, ShareASale, or CJ Affiliate.

Tip: Promote products you genuinely use and trust.

4. Sell Digital Products

Selling digital products is a great way to make passive income because they require no inventory or shipping.

How It Works: Create eBooks, templates, printables, stock photos, or software and sell them online.

Income Sources: Sales through platforms like Gumroad, Etsy, or Shopify.

Tools Needed: Design software like Canva, Adobe Photoshop, or a digital marketplace.

Tip: Automate delivery using online platforms.

5. Invest in Dividend Stocks

Dividend stocks allow you to earn passive income through regular payouts from companies in which you invest.

How It Works: Buy shares in dividend-paying stocks and collect payouts.

Income Sources: Stock dividends.

Tools Needed: A brokerage account like Robinhood, Fidelity, or Vanguard.

Tip: Reinvest dividends to compound your earnings over time.

6. Create a YouTube Channel

YouTube offers multiple monetization options, making it a lucrative passive income source.

How It Works: Upload engaging videos on a topic of interest.

Income Sources: YouTube AdSense, sponsorships, and affiliate marketing.

Tools Needed: A good camera, microphone, and video editing software.

Tip: Be consistent and create valuable content to grow your audience.

7. Dropshipping Business.

How It Works: Set up an online store and partner with a supplier.

Income Sources: Profit margins from product sales.

Tools Needed: Shopify, WooCommerce, or BigCommerce.

Tip: Focus on trending products with high demand.

8. Sell Stock Photos & Videos

If you’re a photographer or videographer, selling stock images and videos can be a great passive income stream.

How It Works: Upload high-quality images and videos to stock websites.

Income Sources: Royalties from stock websites like Shutterstock, Adobe Stock, or Getty Images.

Tools Needed: A professional camera and photo editing software.

Tip: Research in-demand content to maximize earnings.

9. Write and Sell an Ebook

If you have knowledge or experience in a subject, writing an eBook can generate passive income.

How It Works: Publish an eBook and sell it on platforms like Amazon Kindle or Gumroad.

Income Sources: Royalties from book sales.

Tools Needed: Writing software like Scrivener or Microsoft Word.

Tip: Promote your book through social media and blogging.

10. Rent Out Property on Air.

If you own property, you can rent it out on Airbnb for short-term stays.

How It Works: List your property and manage bookings.

Income Sources: Rental income from guests.

Tools Needed: An Airbnb account and a well-furnished property.

Tip: Optimize your listing with high-quality photos and great customer service.

[colonelrajyavardhanrathore]

Rajasthan MSME Policy 2024: A New Era for Entrepreneurs by Col Rajyavardhan Rathore

In a landmark move to empower small businesses and foster economic growth, the Rajasthan MSME Policy 2024 has been introduced under the guidance of Colonel Rajyavardhan Rathore. This policy aims to position Rajasthan as a leader in the Micro, Small, and Medium Enterprises (MSME) sector by providing robust support, financial incentives, and a conducive ecosystem for entrepreneurs.

The Importance of MSMEs in Rajasthan

MSMEs are the backbone of Rajasthan’s economy, contributing significantly to employment and GDP. With their presence in sectors like handicrafts, textiles, agriculture, and technology, MSMEs have immense potential to drive growth and innovation. The Rajasthan MSME Policy 2024 seeks to address challenges faced by small businesses and unlock their full potential.

Vision of Col Rajyavardhan Rathore

Col Rajyavardhan Rathore envisions MSMEs as engines of Rajasthan’s economic progress. Speaking at the launch, he remarked: “MSMEs are not just businesses; they are dreams of hardworking individuals. This policy is a promise to support their aspirations and make Rajasthan a hub for entrepreneurial excellence.”

Key Objectives of the Rajasthan MSME Policy 2024

Economic Empowerment: Strengthen the MSME sector to boost Rajasthan’s GDP.

Employment Generation: Create sustainable jobs across urban and rural areas.

Ease of Doing Business: Simplify processes and remove bureaucratic hurdles.

Skill Development: Equip entrepreneurs and workers with the latest skills.

Sustainability: Promote green practices and energy-efficient solutions.

Highlights of the Rajasthan MSME Policy 2024

1. Financial Support

Subsidies and Incentives: Up to 50% subsidy on capital investment for new enterprises.

Low-Interest Loans: Special credit schemes through state-backed financial institutions.

Tax Exemptions: Relaxation in GST and other state taxes for a specified period.

2. Infrastructure Development

Industrial Clusters: Development of MSME-dedicated zones in key cities like Jaipur, Udaipur, and Jodhpur.

Common Facility Centers (CFCs): Shared spaces with advanced tools and technology.

Digital Infrastructure: High-speed internet and IT support for MSMEs.

3. Skill Training and Capacity Building

Partnerships with educational institutions to introduce MSME-focused courses.

Regular workshops on digital marketing, export readiness, and quality control.

Mentorship Programs with industry experts to guide budding entrepreneurs.

4. Streamlining Processes

Single-Window Clearance: Speedy approvals for setting up businesses.

Simplified Regulations: Reduction in compliance requirements for small enterprises.

Digital Portals: Online systems for registrations, tax filing, and grievance redressal.

5. Promoting Innovation

Research and Development Grants: Funding for MSMEs working on innovative products and solutions.

Technology Adoption: Subsidies for adopting automation and digital tools.

Startup Incubation Centers: Support for MSMEs transitioning into startups.

6. Export Promotion

Global Market Access: Partnerships with trade bodies for export opportunities.

Trade Fairs and Expos: Participation in national and international exhibitions.

Export Subsidies: Financial support for logistics and international marketing.

Sectors Targeted by the Policy

1. Handicrafts and Textiles

Strengthening Rajasthan’s traditional crafts through modern techniques and marketing support.

2. Agri-Based Industries

Encouraging food processing, organic farming, and value-added products.

3. Renewable Energy

Promoting MSMEs in solar panel manufacturing and other green technologies.

4. Technology and IT

Support for tech startups and MSMEs working in AI, software, and digital solutions.

Impact of the Rajasthan MSME Policy 2024

Economic Growth

An expected 30% rise in MSME contributions to the state GDP by 2026.

Increased revenue through exports and enhanced domestic production.

Job Creation

2 lakh new jobs to be created in urban and rural areas.

Empowerment of women and marginalized communities through focused programs.

Ease of Doing Business

Simplified processes to attract 5,000+ new MSME registrations annually.

Global Recognition

Enhanced visibility for Rajasthan’s MSMEs in international markets.

Col Rathore’s Commitment to MSMEs

Col Rajyavardhan Rathore has always championed policies that drive progress and innovation. His leadership in shaping the MSME Policy 2024 reflects his belief in the entrepreneurial spirit of Rajasthan.

In his words: “With this policy, we are not just supporting businesses; we are building dreams, livelihoods, and a prosperous Rajasthan.”

A Bright Future for MSMEs in Rajasthan

The Rajasthan MSME Policy 2024 is a game-changer for small businesses. By addressing key challenges and providing holistic support, it aims to transform the state into a hub of entrepreneurship and innovation. With Col Rajyavardhan Rathore’s vision and leadership, this policy is set to empower thousands of entrepreneurs and contribute significantly to Rajasthan’s economic growth.

[vivek2184]

IT companies in Coimbatore :Hiring freshers role and benefit

Coimbatore has emerged as a preferred location for IT professionals due to its affordable cost of living, high-quality educational institutions, and the city’s well-developed infrastructure. Unlike metropolitan cities, IT companies in Coimbatore offers a balanced lifestyle with a lower cost of living, which appeals to many working professionals. With a pool of skilled talent graduating from nearby engineering and technical institutions, Coimbatore is an ideal place for IT companies to find qualified candidates for various roles, making it a hot spot for job seekers.

Who Are the Leading IT Companies in Coimbatore?

The city hosts several top IT companies, including Tata Consultancy Services (TCS), Cognizant, Wipro, and Robert Bosch, along with growing regional players like KGISL and Aspire Systems. These companies offer a variety of services from software development to business consulting and automation solutions. Working with such companies not only provides a chance to learn and grow but also adds credibility to one's career profile. Their well-established infrastructure and focus on training employees make them attractive employers in the region.

Best IT Companies in Coimbatore :

Coimbatore, one of Tamil Nadu's major industrial hubs, has seen significant growth in the IT sector. Known for its skilled workforce, affordable infrastructure, and a supportive business ecosystem, the city hosts many IT companies that offer a wide range of services from software development to digital transformation.

 Here’s a look at some of the best IT company in Coimbatore :

Accenture :

Global consulting and technology services company providing full-fledged IT and business process services.

ThoughtWorks:

Leaders in software consultancy to get custom software developed through agile methodology and digital transformation

Payoda Technologies :

focuses primarily on aspects of digital transformation, analytics, cloud solution development and software development.

Sridhar Vembu Institute of Technology (Zoho Corp) :

It is based in Chennai; however, the innovation and research wing of Zoho is based in Coimbatore, where it works on software product development.

Softratech Info :

The company provides IT solutions, consultancy, software development, and support services.

Repute Network :

A technology-based company, focusing on digital payments, financial technologies, and blockchain solutions

Mindnotix Technologies :

A technology firm, developing web and mobile applications as well as AR/VR-based applications, and AI-driven applications.

Kumaraguru College of Technology :

Technology Business Incubator (KCT-TBI) - Incubates start-ups and tech innovation in IoT, AI, robotics, and software solutions.

Revature India :

Trains and develops software services and products, focusing on creating technical talent for the global market.

i2i Software Solutions :

Offers end-to-end software solutions and IT services, with a focus on custom development.

eQuadriga Software Pvt Ltd :

is an IT services company focusing on software development, mobile apps, and digital marketing.

Conclusion :

Coimbatore’s IT sector is full of opportunities for freshers, thanks to a supportive ecosystem of companies and a growing tech community. From MNCs like Cognizant and Bosch to dynamic startups, IT companies in Coimbatore provides ample options for fresh graduates eager to kickstart their careers. With a focus on learning, networking, and skill development, freshers can build a promising career in this thriving city.

[elsa16744]

Maximizing Holiday Season Success: Effective Retail Strategies 

As the holiday season approaches, retailers are gearing up for one of the most crucial sales periods of the year. To stay ahead in this competitive landscape, it’s essential to adopt strategies that leverage market research, technology, and customer insights. Here’s a comprehensive guide on how to make the most of the holiday season. 

Understanding Consumer Behavior through Market Research 

Market research plays a pivotal role in identifying consumer trends and preferences. By analyzing data from previous holiday seasons, retailers can gain valuable insights into what products are in demand, peak shopping times, and preferred purchasing channels. This information enables businesses to tailor their inventory and marketing strategies to meet consumer needs effectively. 

Leveraging Technology for Enhanced Customer Experience 

Technology is a game-changer in modern retail. During the holiday season, it’s crucial to utilize technology to streamline operations and enhance the customer experience. From advanced point-of-sale systems to personalized marketing campaigns, technology helps retailers provide seamless shopping experiences both online and offline. 

1. E-commerce Optimization: With the surge in online shopping, optimizing e-commerce platforms for speed, user experience, and mobile compatibility is essential. Implementing AI-powered chatbots can also assist customers in finding products quickly and resolving queries. 

2. Inventory Management Systems: Effective inventory management ensures that popular items are always in stock, reducing the risk of lost sales. Real-time inventory tracking and automated replenishment systems keep shelves stocked with minimal effort. 

3. Personalized Marketing: Using data analytics, retailers can create personalized marketing campaigns that resonate with individual customers. Targeted promotions, tailored recommendations, and personalized emails can significantly boost customer engagement and sales. 

Adapting to Shifting Trends 

The holiday season brings unique challenges and opportunities. Economic pressures and changing consumer behavior require retailers to be agile and responsive. Key trends to watch include: 

1. Early Shopping Surge: Consumers are starting their holiday shopping earlier each year. Retailers should begin promotions and marketing campaigns well in advance to capture early shoppers. 

2. Emphasis on Sustainability: More consumers are prioritizing sustainability in their purchasing decisions. Highlighting eco-friendly products and sustainable practices can attract environmentally conscious shoppers. 

3. Omnichannel Integration: Seamless integration of online and offline channels is crucial. Offering options like buy-online-pick-up-in-store (BOPIS) or curbside pickup caters to diverse customer preferences and enhances convenience. 

Building Customer Loyalty 

Loyalty programs can play a significant role in driving repeat business during the holiday season. Offering exclusive discounts, early access to sales, and reward points can incentivize customers to choose your brand over competitors. 

Conclusion 

The holiday season is a time of great opportunity for retailers. By leveraging market research, embracing technology, and adapting to consumer trends, businesses can navigate this busy period successfully. Implementing these strategies will not only maximize sales but also enhance customer satisfaction, setting the stage for a prosperous new year. 

[accountsend]

Scaling Up: Strategies for Navigating Business Development in a Time of Rapid Growth

Article by Jonathan Bomser | CEO | AccountSend.com

Imagine your business as a ship embarking on an exciting voyage across uncharted waters. The journey from a small enterprise to a thriving powerhouse is exhilarating, but it comes with its own set of unique challenges. As you sail through the tumultuous tides of rapid growth, how do you navigate this transformation with finesse? In this comprehensive guide, we'll delve into seven practical strategies that will serve as your guiding stars, leading your B2B business development efforts through the intricate dance of rapid expansion.

Download the infographic here!

Embrace Technological Advancements: Empowerment through Efficiency and Insight

In today's digital landscape, embracing technological advancements isn't just an option; it's a strategic imperative for businesses on the path to growth. Imagine freeing your team from the shackles of repetitive tasks by harnessing cutting-edge tools. Visualize a scenario where automation breathes life into efficiency, allowing your workforce to focus on strategic initiatives that drive innovation and propel your business forward.

But the technological realm offers even more. Dive into the realm of big data, where hidden treasures of actionable insights await. By deciphering patterns and trends, you're equipped to make informed decisions that steer your ship towards prosperous horizons. The integration of Customer Relationship Management (CRM) systems isn't just a technical feat; it's a game-changer that transforms how you manage your sales pipeline. Seamlessly synchronized data empowers you to anticipate needs, tailor strategies, and fuel growth.

Strengthen Your Team: The Foundation of Sustainable Expansion

As your business evolves, so must your team. Picture your team as architects, constructing the future of your enterprise. Beyond skills, focus on nurturing a team that thrives in the face of change, a team capable of embracing challenges and growing with your business.

Investing in your team is an investment in your business's future. Imagine providing them with the tools and knowledge to tackle evolving demands. As they acquire new skills and insights, their collective potential becomes a force to be reckoned with, ready to champion your business's ascent to new heights.

Deepen Customer Relationships: Nurturing Bonds Beyond Transactions

The heartbeat of your business is your customers. While the allure of acquiring new clients is undeniable, the value of nurturing existing relationships cannot be overstated. Imagine building relationships that transcend transactions, turning customers into brand advocates.

Engage in a symphony of regular interactions, value addition, and meaningful feedback loops. The art of customer retention goes beyond satisfaction; it's about building emotional connections that result in loyal partnerships. A satisfied customer not only stays but becomes a beacon of positive referrals and influential reviews, guiding others to your doorstep.

Expand Into New Markets: A Voyage into Uncharted Territories

Expanding into new markets is akin to a thrilling expedition, a journey that promises new vistas and untapped potential. However, such an endeavor requires strategic planning and market intelligence. Visualize comprehensive market research as your compass, leading you to identify opportunities that align with your offerings.

Adaptation is key in uncharted waters. Tailor your products and services to resonate with the unique demands of these new markets. As you set sail, you're not just expanding geographically; you're weaving your brand into new narratives, positioning yourself as a valuable player in diverse landscapes.

Develop Strategic Partnerships: The Catalyst for Amplified Growth

Partnerships aren't just alliances; they are the accelerants that propel growth. Imagine uniting with entities whose strengths complement your own. Picture collaborations that broaden your reach, amplify your impact, and open doors to unexplored avenues.

Cultivate these partnerships as you would a thriving garden. Nurture them, and watch as they evolve into fertile ground for mutual growth. Through collaboration, you tap into networks that wouldn't have been accessible individually, unlocking a realm of new possibilities.

Invest in Your Brand: Crafting an Identity that Evolves

As your business expands, your brand should evolve too. Think of your brand as a living entity, adapting to the ever-changing marketplace. It's more than just aesthetics; it's about creating an experience that resonates with your audience.

Investment in your brand is an investment in your business's perception. Imagine refining your branding materials to mirror your growth journey. Enhance your digital footprint, creating an online presence that captures your brand's essence. Launch targeted campaigns that evoke emotions and build connections. Your brand isn't just a logo; it's the embodiment of your commitment to excellence and innovation.

Regularly Review and Adapt Your Strategy: The Symphony of Agility

In the dynamic realm of business growth, stagnation is the adversary. What propelled you to success yesterday might hinder you today. Regularly reviewing your strategy isn't a choice; it's an imperative.

Imagine your strategy as a living organism, evolving in response to the shifting environment. Regular recalibration ensures you stay nimble and responsive, enabling you to pivot seamlessly in response to changing market dynamics, customer preferences, and emerging trends.

Conclusion: Crafting Your Growth Odyssey

Scaling your business isn't just about getting bigger; it's about getting better. Each strategy we've explored is a thread in the tapestry of your growth journey. These strategies, fortified by the potency of verified B2B emails and sales leads, become your compass in this uncharted territory.

As you embark on this transformative voyage, remember that growth is an art—a symphony of strategy, innovation, and adaptation. These strategies are your notes, harmonizing to guide you to success. Equipped with verified B2B emails and sales leads, you're ready to navigate the complexities of scaling with confidence. Seize the helm of your growth story, and watch as your business unfurls its sails, navigating towards a horizon brimming with achievements, inspiring others to set sail on their growth odyssey.

[growthuper]

5 Tips to Grow and Expand Your Business

Growing and expanding your business requires strategic planning, consistent effort, and the ability to adapt to changing market conditions. Here are five tips to help you achieve business growth:

1. Enhance Your Online Presence

Develop a Professional Website: Ensure your website is user-friendly, mobile-responsive, and optimized for search engines (SEO).

Leverage Social Media: Utilize platforms like Facebook, Instagram, LinkedIn, and Twitter to engage with your audience, promote your products or services, and build brand awareness.

Content Marketing: Create valuable content such as blog posts, videos, and infographics that address your audience's needs and interests. This can drive traffic to your site and establish your authority in your industry.

2. Focus on Customer Experience

Understand Customer Needs: Conduct surveys, gather feedback, and analyze customer behavior to better understand their needs and preferences.

Improve Customer Service: Ensure your customer service is top-notch. Prompt responses, personalized interactions, and going the extra mile can turn customers into loyal advocates.

Loyalty Programs: Implement loyalty programs to reward repeat customers, encouraging them to continue doing business with you.

3. Expand Your Product or Service Line

Market Research: Conduct thorough market research to identify gaps in the market or areas where customer demand is high.

Innovation: Develop new products or services that complement your existing offerings. Innovate based on customer feedback and market trends.

Test and Iterate: Before a full-scale launch, test new offerings with a small segment of your audience, gather feedback, and make necessary adjustments.

4. Form Strategic Partnerships

Identify Potential Partners: Look for businesses that complement your own and have a similar target audience.

Mutual Benefits: Create partnerships that offer mutual benefits, such as co-marketing efforts, joint ventures, or bundled offerings.

Networking: Attend industry events, join business associations, and actively network to form valuable connections that can lead to partnerships and growth opportunities.

5. Invest in Technology and Automation

Customer Relationship Management (CRM) Systems: Implement a CRM system to manage customer interactions, sales, and marketing efforts more efficiently.

Marketing Automation: Use marketing automation tools to streamline your email marketing, social media posting, and lead generation activities.

Data Analytics: Invest in data analytics to track key performance indicators (KPIs), understand market trends, and make data-driven decisions.

[portofinomagency]

Why Your Business Needs a Marketing Agency: Unlocking Growth with Portofino Marketing Agency OÜ

In today’s digital-first world, businesses are constantly navigating an evolving landscape of online platforms, social media, search engine algorithms, and consumer trends. Companies, especially small and medium-sized enterprises (SMEs), are expected to master a complex range of marketing strategies to remain competitive. The solution? Partnering with a professional marketing agency.

In this detailed analysis, we will explore the importance of hiring a marketing agency, how it can drive business growth, and why Portofino Marketing Agency is an optimal choice for companies looking to scale their marketing efforts.

The Evolving Nature of Marketing The digital revolution has completely transformed how businesses market their products and services. Gone are the days when print ads, billboards, and radio spots dominated marketing efforts. Today, the battleground for consumer attention is digital, with social media, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and email marketing playing a crucial role.

According to a report by Statista, digital ad spending worldwide is projected to reach $645 billion by 2024. This shows just how pivotal online marketing has become in the modern business landscape.

Businesses now need to ensure they are visible online, effectively engaging their target audiences while tracking and optimizing their marketing strategies in real-time. The complexity and fast pace of these changes make it difficult for businesses to keep up, especially without the help of experts.

Why In-House Marketing Often Falls Short Many businesses initially try to handle their marketing efforts in-house, assuming it will save them money and give them more control over their branding. However, the reality is that in-house marketing teams, especially for SMEs, often face significant challenges.

A. Lack of Specialized Expertise

Digital marketing is highly specialized. Whether it’s optimizing a website for search engines, managing a social media ad campaign, or designing effective email newsletters, each tactic requires a deep understanding of tools, trends, and best practices. In-house teams might lack the expertise needed to execute advanced strategies. SEO alone is a multi-faceted discipline that includes keyword research, link building, and content optimization—tasks that require years of experience.

B. Resource Constraints

For small to medium-sized businesses, limited resources—both in terms of budget and personnel—make it difficult to allocate the necessary time and energy to marketing. Juggling marketing with other essential business operations often results in inefficient campaigns that fail to yield the desired results.

C. Technological and Analytical Demands

Successful marketing today relies heavily on technology and data analytics. Marketing automation platforms, customer relationship management (CRM) systems, and analytic tools like Google Analytics or HubSpot are essential for tracking campaign performance, understanding customer behavior, and making data-driven decisions. In-house teams often don’t have access to these tools or the training required to use them effectively.

The Benefits of Hiring a Marketing Agency Hiring a marketing agency offers a host of advantages that go beyond simply outsourcing tasks. Here’s how partnering with an agency can revolutionize your marketing efforts:

A. Access to Industry Experts

Marketing agencies employ a team of specialists with in-depth knowledge in various marketing fields, including content creation, SEO, social media management, graphic design, and PPC advertising. These professionals stay updated on the latest trends, algorithms, and technologies, ensuring your business remains competitive in the digital space.

According to HubSpot, businesses that adopt inbound marketing techniques—like SEO, social media, and content creation—are 60% more likely to report positive ROI compared to those that focus on outbound methods like cold-calling or direct mail. Marketing agencies, with their broad expertise, are well-versed in executing these high-ROI strategies.

B. Cost Efficiency and Time Savings

While hiring a marketing agency may seem like an additional expense, it can actually save businesses money in the long run. Agencies provide access to advanced tools, software, and platforms that would be costly to purchase independently. Additionally, by outsourcing your marketing to a professional team, you can reduce the need for in-house hires and focus on your core business functions.

C. Scalability

One of the biggest advantages of working with a marketing agency is scalability. Whether you’re launching a new product, expanding to new markets, or increasing your customer base, marketing agencies can quickly scale their efforts to meet your growing needs. This flexibility ensures that your marketing keeps pace with your business objectives.

D. Data-Driven Results

Marketing agencies use data and analytics to track and measure the performance of campaigns. They provide detailed reports that show what’s working and what’s not, allowing for real-time adjustments that optimize outcomes. These insights help businesses make informed decisions and maximize their marketing investments.

How Portofino Marketing Agency Elevates Your Business Portofino Marketing Agency offers businesses a comprehensive and tailored approach to digital marketing. Whether you're a small business looking to build an online presence or a medium-sized enterprise seeking to boost brand visibility and drive sales, Portofino's full suite of services ensures your goals are met.

A. Comprehensive Service Offering

Portofino Marketing Agency provides an all-in-one marketing solution, offering services such as:

Content Marketing: Creating valuable, relevant content to attract and engage your target audience.

SEO (Search Engine Optimization): Boosting your website’s visibility on search engines like Google, helping potential customers find your business online.

Social Media Marketing: Building and engaging with your audience on platforms like Facebook, Instagram, LinkedIn, and Twitter.

PPC Advertising: Driving targeted traffic through paid search engine ads or social media promotions.

Email Marketing: Reaching your audience directly with personalized, automated email campaigns.

Web Design and Development: Creating user-friendly, SEO-optimized websites that provide an excellent user experience. Conversion Rate Optimization (CRO): Improving your website’s ability to convert visitors into paying customers.

Graphic Design and Branding: Enhancing your brand identity with compelling visuals and a consistent message across all marketing channels.

These services are designed to work synergistically, ensuring that your business presents a cohesive and professional image across all digital platforms.

B. Expertise in Targeting the USA Market

As an agency with a specialized focus on the USA market, Portofino Marketing Agency is adept at understanding the unique characteristics, behaviors, and preferences of American consumers. Our team has deep knowledge of the market dynamics, ensuring that every campaign is optimized to resonate with the target audience.

With the U.S. eCommerce market expected to reach $1.3 trillion by 2025, Portofino’s expertise in SEO, PPC, and content marketing ensures that your business taps into this growing digital economy effectively.

C. Advanced Marketing Technologies and Tools

Portofino stays at the cutting edge of marketing technology. We utilize advanced tools like SEMrush for SEO audits and competitor analysis, HubSpot for CRM and marketing automation, and Google Analytics for performance tracking. By leveraging these tools, we deliver campaigns that are not only creative but also driven by insights and data, maximizing your return on investment (ROI).

D. Personalized Marketing Strategies

One-size-fits-all strategies are ineffective in today’s diverse marketplace. Portofino Marketing Agency takes a personalized approach to each client’s needs. We start by conducting a detailed assessment of your business objectives, target audience, and competition. Based on these insights, we create customized marketing strategies that align with your goals and help you stand out from the competition.

The Role of SEO and Keywords in Business Success Search Engine Optimization (SEO) plays a pivotal role in how businesses attract and engage online users. By optimizing your website for search engines, you can significantly improve your chances of being discovered by potential customers. Effective SEO involves a combination of on-page factors like keyword optimization, high-quality content, and technical improvements, as well as off-page elements such as link building and social signals.

A. The Importance of Keywords

Keywords are the foundation of SEO. They help search engines understand the content of your website and how relevant it is to search queries. Portofino Marketing Agency conducts thorough keyword research to identify the terms and phrases your target audience is using, ensuring that your website ranks higher in search results.

B. On-Page and Off-Page SEO

Portofino’s SEO services include both on-page and off-page optimization. On-page SEO focuses on enhancing website content, metadata, and user experience to improve search rankings. Off-page SEO focuses on building backlinks, increasing domain authority, and driving traffic from other reputable sources.

C. Local SEO

For businesses with physical locations or a localized service area, local SEO is essential. Portofino Marketing Agency helps optimize your online presence for location-based searches, ensuring that potential customers in your area can find your business easily.

Portofino Marketing Agency’s Proven Track Record At Portofino Marketing Agency, we have helped countless businesses achieve their marketing goals, from increasing brand visibility and driving traffic to boosting conversion rates and growing revenue. Our client case studies demonstrate the success we’ve achieved across various industries, showcasing the effectiveness of our data-driven strategies.

Conclusion:

Hiring a marketing agency is critical for businesses seeking to stay competitive in today’s rapidly evolving digital landscape. With expertise in various domains such as SEO, social media marketing, and content strategy, agencies provide a holistic approach to growing brand visibility and customer engagement. By outsourcing these specialized services, businesses can focus on their core competencies while ensuring that their marketing efforts are handled by professionals who use data-driven strategies to optimize ROI. Moreover, the ability to scale and adjust marketing tactics according to business needs makes hiring an agency a cost-effective solution that drives sustainable growth.

Share your tips! Comment below !

From creating a seamless online experience to driving targeted traffic and delivering impactful messages, we’ve got all your digital marketing needs covered. Let’s build, design, and optimize together for success!

 Contact us now www.portofinomarketing.com

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Portofino Marketing Agency OÜ

You Will Find Love in Portofino!

[jcmarchi]

US launches $1.6B bid to outpace Asia in packaging tech

New Post has been published on https://thedigitalinsider.com/us-launches-1-6b-bid-to-outpace-asia-in-packaging-tech/

US launches $1.6B bid to outpace Asia in packaging tech

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The US is betting big on the future of semiconductor technology, launching a $1.6 billion competition to revolutionise chip packaging and challenge Asia’s longstanding dominance in the field. On July 9, 2024, the US Department of Commerce unveiled its ambitious plan to turbocharge domestic advanced packaging capabilities, a critical yet often overlooked aspect of semiconductor manufacturing. 

This move, part of the Biden-Harris Administration’s CHIPS for America program, comes as the US seeks to revitalise its semiconductor industry and reduce dependence on foreign suppliers. Advanced packaging, a crucial step in semiconductor production, has long been dominated by Asian countries like Taiwan and South Korea. By investing heavily in this area, the US aims to reshape the global semiconductor landscape and position itself at the forefront of next-generation chip technology, marking a significant shift in the industry’s balance of power.

US Secretary of Commerce Gina Raimondo emphasised the importance of this move, stating, “President Biden was clear that we need to build a vibrant domestic semiconductor ecosystem here in the US, and advanced packaging is a huge part of that. Thanks to the Biden-Harris Administration’s commitment to investing in America, the US will have multiple advanced packaging options across the country and push the envelope in new packaging technologies.”

The competition will focus on five key R&D areas: equipment and process integration, power delivery and thermal management, connector technology, chiplets ecosystem, and co-design/electronic design automation. The Department of Commerce anticipates making several awards of approximately $150 million each in federal funding per research area, leveraging additional investments from industry and academia.

This strategic investment comes at a crucial time, as emerging AI applications are pushing the boundaries of current technologies. Advanced packaging allows for improvements in system performance, reduced physical footprint, lower power consumption, and decreased costs – all critical factors in maintaining technological leadership.

The Biden-Harris Administration’s push to revitalise American semiconductor manufacturing comes as the global chip shortage has highlighted the risks of overreliance on foreign suppliers. Asia, particularly Taiwan, currently dominates the advanced packaging market. According to a 2021 report by the Semiconductor Industry Association, the US accounts for only 3% of global packaging, testing, and assembly capacity, while Taiwan holds a 54% share, followed by China at 16%.

Under Secretary of Commerce for Standards and Technology and National Institute of Standards and Technology (NIST) Director Laurie E. Locascio outlined an ambitious vision for the program: “Within a decade, through R&D funded by CHIPS for America, we will create a domestic packaging industry where advanced node chips manufactured in the US and abroad can be packaged within the States and where innovative designs and architectures are enabled through leading-edge packaging capabilities.”

The announcement builds on previous efforts by the CHIPS for America program. In February 2024, the program released its first funding opportunity for the National Advanced Packaging Manufacturing Program (NAPMP), focusing on advanced packaging substrates and substrate materials. That initiative garnered significant interest, with over 100 concept papers submitted from 28 states. On May 22, 2024, eight teams were selected to submit complete applications for funding of up to $100 million each over five years.

According to Laurie, the goal is to create multiple high-volume packaging facilities by the decade’s end and reduce reliance on Asian supply lines that pose a security risk that the US “just can’t accept.” In short, the government is prioritising ensuring America’s leadership in all elements of semiconductor manufacturing, “of which advanced packaging is one of the most exciting and critical areas,” White House spokeswoman Robyn Patterson said.

The latest competition is expected to attract significant interest from the US semiconductor ecosystem and shift that balance. It promises substantial federal funding and the opportunity to shape the future of American chip manufacturing. As the global demand for advanced semiconductors continues to grow, driven by AI, 5G, and other emerging technologies, the stakes for technological leadership have never been higher.

As the US embarks on this ambitious endeavour, the world will see if this $1.6 billion bet can challenge Asia’s stronghold on advanced chip packaging and restore America’s position at the forefront of semiconductor innovation.

(Photo by Braden Collum)

See also: Global semiconductor shortage: How the US plans to close the talent gap

Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is co-located with other leading events including Intelligent Automation Conference, BlockX, Digital Transformation Week, and Cyber Security & Cloud Expo.

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Tags: ai, AI semiconductor, artificial intelligence, chips act, law, legal, Legislation, Politics, semiconductor, usa