Explore the Potential of Connected TV Ads with ADCTV
Unlock the vast potential of connected TV ads with ADCTV's innovative solutions. Dive into a world of limitless possibilities, leveraging connected TV platforms to reach and engage your target audience effectively. Explore ADCTV's advanced tools and strategies tailored for connected TV ad, and discover how to maximize your campaign's impact and drive tangible results. Revolutionize your advertising strategy with ADCTV's connected CTV ads.connected tv ads
0 notes
The Future of Video Advertising: Why CTV Ads are Taking Over
In recent years, there has been a seismic shift in the way advertisers approach their marketing strategies. As the era of traditional television viewership wanes and the rise of streaming services continues unabated, advertisers are directing their attention towards a game-changing platform: Connected TV (CTV) ads. These innovative advertisements, tailor-made for smart TVs, streaming devices, and other internet-enabled screens, offer a slew of advantages over their traditional TV counterparts. In this article, we're diving deep into why CTV ads are undeniably the future of advertising.
Targeting Precision:
Let's kick things off with precision – CTV ads are all about it. Unlike traditional TV ads that cast a wide net, CTV ads have a laser-focused approach. They can pinpoint specific viewers based on demographics, interests, and behaviors. Picture this: your ad reaching the right audience with the perfect message, making your marketing campaign remarkably more effective.
Engagement Redefined:
Traditional TV ads often come with a channel-changing remote nearby, tempting viewers to switch. However, CTV ads redefine engagement. They seamlessly blend into the viewing experience, making viewers less inclined to hit that skip button. What's more, CTV ads can be interactive, allowing the audience to actively engage with the ad and explore more about the product or service being showcased.
Measuring Success:
One of the ongoing challenges with traditional TV ads is measuring their impact effectively. CTV ads come to the rescue with robust measurement and attribution tools. Advertisers can delve into detailed analytics, tracking impressions, clicks, and conversions. This wealth of data empowers advertisers to optimize campaigns and enhance return on investment (ROI).
Budget-Friendly Advertising:
In the realm of advertising, budgets can be a daunting hurdle. Traditional TV ads often demand hefty investments in airtime, which can strain even deep pockets. Enter CTV ads, which operate on a cost-per-impression (CPM) basis. This means advertisers only pay for the impressions their ads receive. For smaller businesses with modest marketing budgets, it's a game-changer.
Flexibility and Creativity:
Traditional TV ads have certain confines – they're limited by ad length and the format of commercial breaks. CTV ads, on the other hand, offer unparalleled flexibility. They can be tailored to various lengths and formats, allowing advertisers to unleash their creativity. It's a playground where advertisers can experiment with different ad formats to find what resonates best with their audience.
In conclusion, there's no denying that CTV ads are not just the future; they are the present of advertising. With their unmatched targeting capabilities, potential for viewer interaction, and precise measurement tools, CTV ads are revolutionizing the way brands connect with their audience. These advertisements aren't confined to mere brand awareness; they can guide viewers further down the marketing funnel, thanks to the connectivity of the internet.
So, if you're ready to embrace the future of advertising and take your brand to new heights, it's time to consider CTV ads. Reach out to experts like 9MediaOnline for more information and start your journey towards more effective and engaging advertising today. The future is here, and it's in the world of Connected TV advertising.
0 notes
CTV Advertising - Engage your audience on the fastest growing user base of connected TVs, reach viewers beyond the reach of traditional TVs on CTV, and get more meaningful ways to engage with the right target audience at the right moments.
1 note
·
View note
Miss Marple Literary Universe and the Tommy and Tuppence Literary Universe are one and the same!!
I don't know if anyones talked about this before but in Sleeping Murder, when Gwenda and Giles visit a sanatorium (aka "a mental home"), there's "a very charming old lady[...]holding a glass of milk". Her first line, spoken to Gwenda, is "Is it your poor child, my dear?". She mentions that the clock is "always at half past ten", and that something is "behind the fireplace". Her name is never mentioned and the entire interaction is less than half a page long. And thats the entirety of this character... in this Miss Marple story.
In the Tommy and Tuppence novel By the Pricking of My Thumbs, there's an old lady called Mrs. Lancaster in a nursing home whose first scene involves her love for milk, asking Tuppence "was it your poor child?", mentioning that the time is always "ten past eleven", and that something is "behind the fireplace".
By the Pricking of My Thumbs is set sometime in the late 1940s to the early 1950s according to Wikipedia, and Mrs. Lancaster was put in a nursing home roughly 20 years before that. Sleeping Murder, though published in 1976, is set in ~1944 (source: my dubious math based on a wedding certificate and backed up by wikipedia lol). So the timeline makes sense: if Mrs. Lancaster was originally put in a nursing home in ~1930, she could definitely have been in Sleeping Murder.
It's safe to say that it was the same person in both books. Which is wild to me because I often wonder if all these different Agatha Christie stories are happening in the same literary universe? Now I know at least that Miss Marple and Tommy & Tuppence are running around in the same world sniffing around a bunch of crimes.
34 notes
·
View notes
All About CTV Advertising and How to Build It?
The Onset of CTV Advertising
A tremendous shift in the advertising space comes with a change in market demand and customer viewership patterns. The past couple of years has been elementary in building the audience of OTT and CTV platforms.
Advertisers are now reserving significant funds for advertising on connected TV and OTT platforms. This wave of change comes after traditional TV viewing audiences moved to OTT platforms for content consumption. There is a huge scope to collect customer data and use it to advantage by showcasing relevant advertisements that would benefit companies.
Meaning of CTV Advertising
Technological evolution has led to the launch of several smart products in the market. Smart TVs are also popular due to their internet connectivity, hence the name "Connected TV ads." Usually, these TVs are plugged into a device such as Amazon Fire, Google Chrome, or another to access the internet. In some cases, these TVs are directly connected to the internet. Advertisements that are run on connected TV are called "CTV advertising."
What is the Aim of CTV Advertising?
CTV advertising aims to target, optimize, and retarget the potential TV-watching customers who were earlier out of reach of the companies. Now, these customers' data can be used for good, and advertisements can be personalized. It’s a way to show relevant advertisements to an OTT and CTV audience.
How to Build CTV Advertisement?
Today, several video advertisement platforms are available where you can build advertisements for CTV and OTT. The ad experience is created by keeping in mind the needs and viewability of CTV and OTT platforms. Here’s the list of benefits that you will get by using these platforms for building CTV advertisements:
Preset Template Design
You will get access to a wide range of advertisement templates. No technical knowledge is required for building CTV advertisements.
Measure Campaign Performance
The real-time reporting feature is one of the biggest advantages that you can get in an ad-building studio. Real-time data about your campaign's performance and ROI can be measured.
Built for Smart TV
The CTV ads are specifically designed for connected TV audiences. CTV advertising allows for efficient targeting of audiences that were not within your reach earlier. It also enables better management of advertising budgets.
0 notes
⠀⠀
⠀⠀ ⠀⠀⠀# Fendi on my body , but my feet is in Bottega !
somewhere in new york state lies the small, reclusive town of tiffany heights. the hidden mecca where ceos, a-listers, and global superstars alike come to rest in their multi-million dollar homes and form a close-knit community of the elite.
here, anything can happen. and a hot, new show is here to capture every bit of it. following the lives of the uber affluent ── TIFFANY HEIGHTS will unveil all the drama twinkling behind every elegant shot. turns out, even rich people have their issues.
… behind the cameras, however, is a whole team of people carefully curating every scene. after all, reality tv isn’t at all realistic, right? so when intimate rumors about the cast and crew start leaking, there’s no one else to save them. mega yikes.
we are officially opening tonight and are still accepting applications !!!
see our mw faceclaims and mw secrets (tw) here !!!
3 notes
·
View notes