#Consumer Behaviour individual Assignment | Explore Tumblr posts and blogs

berrystainedsue · 6 months ago

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the final post! you can find the rest of the posts under the tag 'grapejuicebluesrry 2024 fic rec'. i love reccing fics so if you read any of the fics from these posts please dont hesitate to send me an ask with your thoughts!

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Let's Fall in Love in a Place You Want to Stay (134K) by embro

A George of the Jungle / Tarzan AU where Louis is a model who meets Wild Man Harry in the Congo. He was raised by apes and barely speaks a word of English and turns Louis' life upside down.

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to haunt a heart (110K) by etherealbliss | @givesuethemoon

A high-profile double homicide in the quiet, small town of Ashford, WA sends shockwaves through the public. Louis, the lead detective assigned to the case, is headstrong, earnest, and desperate to prove himself. Harry, the widow of one of the victims, is insufferably rich, wears far too many vintage dressing gowns, and is desperate to prove he’s not guilty.

Their desperation unexpectedly blossoms into something beautiful behind closed doors, amidst the ticking time bomb of a slowly unravelling mystery that the two soon find themselves deeply entwined in.

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Requiem for the Dawn (176K) by ifiwasabluebird

With the Nexovirus continuing its relentless spread across the globe, authorities are grappling with a new and alarming development. Infected individuals are now exhibiting violent and unpredictable behaviours, creating a heightened level of danger for both themselves and others. The origins of this new symptom remain unclear, but medical professionals are working around the clock to understand the nature of this disturbing transformation. Those who were once mild-mannered have become a potential threat to public safety, raising concerns about the safety of communities everywhere. Governments worldwide are implementing stringent measures to curb the spread of the Nexovirus. Some regions have declared states of emergency, implementing curfews and lockdowns to ensure the safety of their populations.

Stay home.

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The Sound Of Your Silence (143K) by Ioudloudlove

After a freak accident, Louis can hear people's thoughts. He has no control over it, his days consumed with other people's darkest and most disturbing confessions. The only way of blocking it out? Sex... and lots of it. Louis jumps from partner to partner, searching for respite from his own personal hell.

One day, a stranger approaches him on the train and Louis is stunned when he can't hear anything. He's intrigued but still doesn't plan on sticking around for more than the night. But there's something about Harry, something that winds it's away around Louis and keeps pulling him back.

Who is this man? And why can't Louis forget about him?

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would it be enough if i could never give you peace? (129K) by hemakeshimstrongx | @hemakeshimstrong

Harry Styles is in the middle of a whirlwind tour when he gets dumped by his boyfriend of six years. Reeling and surrounded by chaos and a handful of meddling friends, the last thing Harry expects is to be wooed by a foul-mouthed football star who happens to be the king of Manchester's - possibly the whole of England's - hearts.

Louis Tomlinson is vying for a spot on England's World Cup roster for the first time in his career. It would be a hell of a lot easier to focus on football if every journalist wasn't asking him why he was at a popstar's concert in the midst of training. All Louis wants is a World Cup win. He ends up with a whole lot more.

[or: Harry's fresh off a break up when the media starts shoving a romance that does not exist down his throat, and the throats of everyone in the entire world. When he starts chatting with the footballer stuck in the middle of all this with him, Harry ends up experiencing something he'd never anticipated, and certainly had never felt before]

[OR: the unnecessarily long AU inspired by taylor swift & travis kelce]

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All The Stars Align (143K) by babyhoneyhslt

Omega Prince Harry of England has been engaged to Prince Louis of France ever since he was a young boy. Having met him at four and forming a bond, Harry is upset to find that Louis no longer treats him like a friend, instead treating him coldly.

However, Louis has his own dark secrets and Harry doesn’t know just how many dangers linger in French Court.

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All in the Golden Afternoon (126K) by leighllbealright | @leighllbealright

[i read the entire series after putting this post together and absolutely recommend reading it all!]

When Louis Tomlinson needed to find a new preschool for his daughter, he wasn't expecting the one across the street to be everything he and Goldie ever needed.

Or: the one where Louis is closed off, Harry is the weirdest person ever, and Gemma may as well be a psychic.

Somehow, calico-cat-style, they forge a beautiful family from pieces that don't quite fit.

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discover more fics under the cut!

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Light Spills In A Flood (162K) by unscattered_horizons

Liam retrieves an old copy of Hamlet from the bookshelf and grabs the plum coloured blanket that Harry crocheted for their flat when they moved in a few years ago.

Zayn lays between Liam’s legs with his back on Liam’s chest, settling in to read along and pulling the blanket across their laps. Liam reaches his arms around Zayn, holding the book open so they can both read the verses. Zayn turns the pages as they go, brushing Liam’s hands each time he does, and they both feel a little tingle in their fingertips with each new page. The third time he brushes Liam’s hand, Zayn keeps his fingertips there, tracing Liam’s tattoos as if redrawing them, marking each petal in his memory. Liam feels like his hand is on fire, as if Zayn really is inking the roses into his hand again, hyper aware of how gentle Zayn’s touch is. It feels like a blessing.

It’s a measure of how exhausted they both are that they only make it through the end of Act 3 before Zayn is fully asleep and Liam is drifting off too. Liam wakes Zayn with a hand through his hair, brushing strands off his forehead where they’ve fallen to cover his eyes, those beautiful golden brown eyes.

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Belong To The Rain (172K) by unscattered_horizons

“We really are that couple, aren’t we?” Harry asks when taking a breath, eyes shut while he focuses on the way Louis tastes, the smell of his cologne warm on his neck, the way his hair falls against Harry’s face and tickles at his skin.

Louis kisses him again before answering. “Probably, but you’ll have to be more specific.” He moves his hands onto Harry now, holding him firm.

“The kind that just got a lock and key tattoo.” Harry groans when Louis bites his neck and tugs on his hair to pull his head to the side.

“We have about a dozen matching tattoos, H. That ship sailed a decade ago.” Louis makes his point by squeezing Harry’s tricep where the literal ship that matches Louis’ compass is delicately inked into his husband’s skin.

“Thank fuck…” Harry trails off, Louis’ hands moving around to hold Harry’s ass and shift their bodies even closer together, one leg between Harry’s while he pulls him lower down the wall. “Louis…” Harry doesn’t get an answer so he pushes his hips into Louis to get his attention. “Lou.”

“What babe? You alright?” Louis pulls back so he can look at Harry fully. He gets one of Harry’s searching stares.

“I want a baby.”

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The Map Of You (144K) by unscattered_horizons

While deciding between the merits of two jumpers, Niall realises that maybe he should just have someone else decide for him, and that his travel companion likely has useful opinions about what to bring along. But if he’s honest with himself, Niall’s excited for their trip and he misses Shawn. It’s been a few days and he just wants to see him. As he’s home alone fretting over his fashion choices, virtual Shawn will have to do.

Shawn answers the facetime call after three rings with a grunt and a “hold on my hands are full.” Several drawn out blurry backgrounds later, Shawn’s face finally enters the frame, flush and out of breath, and Niall can see he’s also in the middle of packing for their trip. “Hey, man. You packing too? My studio time ran late so I’m just throwing shit in my suitcase and hoping for the best. And I have to finish packing what’s getting sent ahead to L.A. You’re probably all set and have been for a month, yeah? Course you have, you’re a virgo.” Shawn tosses his hair out of his eyes but it falls back almost immediately, making him frown up at it. He knows he just answered in a jumble of words, but he wasn’t expecting a video call right at this moment. Not that he minds. He never minds when it’s Niall.

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Our Souls Intertwined (154K) by Darling28, freakingmeout

Louis is an established singer-songwriter, leading a full but lonely life in the music scene and finding solace in writing fanfiction about himself.

Harry, on the other hand, is a loyal fan and aspiring musician who comes across Louis' fanfiction without realising that Louis himself is the author.

Their connection deepens through online exchanges and quickly develops into something they both need. When they finally meet in real life and discover who they really are, they soon realise that despite their feelings for each other, they will have to fight hard for the relationship they both want.

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Black Raspberries and Butterscotch (114K) by MushroomMushroom28

Harry felt tears line his eyes. He’d waited so long for this. So fucking long-

Louis slammed into him, nearly knocking them both over. “Hazza,” he whispered, completely out of breath, arms vice-like around Harry’s body.

“Lou.” Harry gave in to the tears, letting them fall onto Louis’s shirt. “Lou, I’m here.”

“You’re here.” Louis sniffled and pulled back to look at Harry. “You’re really here.” They both broke into blinding smiles.

Harry took Louis in, looking almost exactly as he did four years ago, but with just a little more life experience behind his eyes. Those blue irises were as piercing as ever, none of his portraits having ever done him justice. His hair was wild as always, sticking up however it pleased. Harry laughed. It was good to be home.

(OR What happens when two best friends, late to present as their secondary genders, finally spend a summer together after four years apart?)

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We Were Young (And I Was So Naive) (123K) by hc2828

Prompt: Harry and his daughter move back to his hometown of Holmes Chapel. He shows her the best parts of his upbringing, the park he used to play in, the bakery, and even the polaroid photos of him and his high school boyfriend, Louis, he thought he'd thrown away after their breakup. What happens when they run into said boyfriend at the supermarket?

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futile devices (i do love you) (103K) by fckingfreakshow

“You okay there, Curly?” Louis leaned against the counter next to him, eyes dancing.

Harry nodded, “Yup, yup, I’m good. Just, um, like to make sure my resting heart rate is normal, you know? My lo mein was spicy.” God, he really talked some shit.

Louis reached out, pulling Harry’s wrist away and replacing his fingers with his own. Well, now he was fucked. Louis’ fingers were soft, so soft, and causing his heart rate to skyrocket erratically.

Harry was about to force himself to take a step back just as Louis’ fingers twitched. They locked eyes as a thumb brushed over his Adam’s apple and his lungs collapsed altogether when it slowly pressed down. With wide eyes, Harry watched Louis’ flicker to his throat for a split second before it was over, so quickly as if it hadn’t happened. As if he hadn't just put pressure on Harry’s throat.

What. The. Fuck. __

or, the one where harry's mom gets engaged when he's 17 and he's truly, madly, deeply in love with his 23–or 24–year old stepbrother.

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I'll be ready - never you fear (112K) by 2Bsodefenceless, scribbleink

Spending his summer by the sea in Lavender Cove, after a fateful accident at work, was nothing Harry had really planned. He also didn’t plan to meet the lifeguard with the captivating blue eyes and the curious, curly dog.

He came to find peace but ended up finding happiness instead.

Or, if happiness comes in form of Louis Tomlinson, welcome it with open arms.

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Bitter Tangerine (119K) by purpledaisy

Maybe it’s Niall, he reasons to calm his storming heart. Maybe he’s not actually gone for the holidays yet, maybe Harry got the dates confused. Slowly, he holds his breath and pushes the kitchen door open. The first thing he sees make him jump, a wooden spoon held out like a sword. Once his brain processes the sight in front of him, it’s less the sword that gets him than who is attached to the wooden spoon.

“Harry,” the swordsmen speaks before Harry can, his voice low and steady though confusion laces each word.

Harry’s breath catches. Every string around his heart, all the protection he spent nine months building, rips out and tears open all at once as he says, “Hi Louis.”

AU: Nine months after they break up, a twist of fate brings Harry and Louis back together at Christmas.

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Big Yellow Taxi (171K) by louisismycat (tiflamomet) | @liminalkitty369

Harry returns to his allotment to find the field next to it has been overrun by a youth football club.

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California Sold (123K) by isthatyoularry | @isthatyoularry

Notoriously closeted boyband member Harry Styles is famous on a global scale, meanwhile Louis, as his best friend, is back home in Manchester, living the typical life of a 24 year old. When Harry needs Louis with him in LA, a publicity stunt gone wrong changes their friendship forever.

A fake-relationship AU between two lifelong best friends.

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All This Time (101K) by Wellington28

Harry and Louis are both cops working for the same police department in the tiny (fictional) town of Wellington. Louis' mother is an addict, and because of that, he's often forced to look after his little sisters. He keeps to himself and hides that part of his life from everybody, until one day he's forced to decide - keep his family's secret, or open up to the man who can help him?

The one where they're both cops, Louis is sassy, Harry is flirty, and they finally stop being stupid (mostly Louis) and realize they're meant to be together (with some surprises thrown in along the way)

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Surprise/Wonder (116K) by emmli28

A movement by the fireplace caught his eyes and as he turned around the most wonderful blue eyes he had ever seen stared back at him. They belonged to the most beautiful man, with sharp cheekbones and jaw, and the most incredible eyelashes. Who was this? Harry thought and could feel his stomach swirl.

“H-hi,” Harry stammered.

“Hi!” the blue eyed man replied while he stood up and walked over towards Harry. “I’m Louis,” he said, reaching out his hand to shake Harry's and Harry took it in his. Once again Harry felt a swirl inside his stomach as he touched the softest hand he’d ever held in his. Louis, Harry thought, that must of course be Liam's friend. What a nice surprise.

Or the one where Harry goes on a cottage trip, with his friends Liam, Niall and Zayn and Liam’s new friend Louis, and gets too nervous around Louis because he’s just too beautiful.

Or the one where Harry is obsessed with Louis’ hands and Louis doesn’t mind at all, and where Harry and Louis fall in love and find themselves in the process.

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Twists of Fate (112K) by freakingmeout | @freakingmeout28

Some marriages don't start with love…

When his parents tell Harry that they expect him to marry Louis Tomlinson he's more than just against it, he hates them for thinking it would magically solve all his problems and make him their dream son.

Louis on the other side isn't keen to marry someone like Harry either, but since it's his only way to save his family's name, he goes for it.

Against their own will they get married and are sent on a honeymoon together where they don't have a chance to avoid each other.

Their marriage doesn't start with love, but while Louis helps Harry fighting his alcohol addiction they find something in the other that they both needed. Through trials and tribulations, their bond strengthens, transcending the confines of tradition to blossom into a profound love story of resilience and redemption.

A story for the 1D I Do fest, a very free interpretation of the following prompt:

Arranged marriage, enemies to lovers, preferably larry, forced proximity. Sent on a honeymoon but it’s at the room in the Maldives thats in the middle of the ocean only accessed by boat. Featuring sharing of beds, secret pining, awkward morning wood, arguments but you cannot escape the other.

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Baby, You're Perfect (112K) by loveheartslouis | @loveheartslouis

Harry Styles has been waiting his entire life to meet his soulmate, the owner of a dagger soulmark to match his rose. Louis Tomlinson has never wanted his soulmate and always covers his dagger soulmark.

Louis learns that they’re soulmates and he doesn’t tell Harry, breaking Harry's trust and his heart

Louis has all the time in the world to convince Harry to forgive him. Right?

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For A Rainy Day (143K) by Ioudloudlove

THIS WORK COVERS TOPICS THAT MAY BE TRIGGERING TO SOME READERS FROM THE OUTSET. PLEASE CHECK THE TAGS & WARNINGS. THANK YOU

Louis is struggling; isolated and lonely after a violent relationship ended in kidnap and a near death experience, he is trying to rebuild his life in a new city, staying anonymous amongst the many faces. Every morning he visits the bakery opposite his flat to add a bit of routine to his upside-down world.

The owner of the bakery, Harry, notices the man with the beautiful, sad eyes. He sees his lights on in the early hours, watches his shadow pace back and forth. One day, he decides to perform a random act of kindness; a gift pinned to the door with a note: For a rainy day.

As Harry begins to fall for the man, he continues to leave him surprises at his front door. But one day, Louis catches him in the act, and he is forced to come clean. They start a friendship, Louis sharing his experiences that led him to where he is now. How will Harry cope when Louis admits he’s ready to check out of life? And can he convince him that life really can be wonderful again?

A secret admirer AU where Harry tries to be the hero Louis desperately needs.

#grapejuicebluesrry 2024 fic rec #fic rec #2024 fic rec #larry fics #hljournal #tracking happily #tracksintheam #tracking home #larry fic rec #ao3 feed larry #1d fic library

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atelierlili · 8 months ago

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What happened in the thg subreddit?

I didn't want to continue stirring the pot, but honestly I'm still miffed about it so I'm gonna answer. I wouldn't care if it only happened to me, but it didn't and that makes me even more angry lmao. It's why i've been quiet for a few days. I had to simmer down.

I will not provide links of any sort, I don't want this to spark about shitstorm and draw more any more attention it than I already have. If you know, you know, you know?

But the tHG subreddit are guilty of but are not limited to:

Thinly veiled racist remarks regarding fan/artist interpretation of character's skin tone. As if the skin colour of one's skintone doesn't further add to the class disparity that is VERY canon in the books. Then downvoting when people (especially the OP) give their justifications on their interpretation, which is actually supported by the book. Look at a fucking bowl of olives, they come in all different shades and hues. This issue only scratches the surface we talk about race, skin colour and its relationship with the books AND how the community handles it. It's a shit show all around.

2. Unsolicited criticism of fan art. (This is what I'm most upset about.) If someone isn’t asking for criticism, it’s wrong to offer critiques, especially if it’s a stranger. I don’t care if the person critiquing is an artist of whatever skill, don’t even care if it’s Da Vinci himself, it’s inappropriate. Art is time consuming and its is personal even when we say it isn’t. Someone people like to draw things a certain way and sometimes they prefer to use colour outside of conventional means. Who cares. When they share it to their community, they’re sharing something they love and care about, ripping it apart with criticism and critiques spoils that joy. I don't care if you're an artist yourself and you just want someone to improve, if I didn't ask for critiques, I don't want it. You're not an artist at that point, you're a hemorrhoid. Completely unwanted. Gonna need a cream for that.

I view my fanart differently than I would an art assignment I've giving my art teacher for mark. Different frame of mind, different goals. All of which I get to decide if I want criticism or not.

This is how a bad apple spoils the bunch. THG is over 10 years at this point. While the new books and movies bring in new content every now and then, for the most part we're on the smaller side of the fandom. If you ask me, fanfic writers are the backbone of this fandom and we're extremely lucky to have so many talented writers who still continue to write for us. We have a small handful of fanartists in comparison. Go to the THG subbreddit and you might see at least one or two new fanart artwork once a week thanks to the self promotion Sunday. Might see less if this sort of behaviour continues. Sorry, not sorry, but being a total asswort to and dogpiling on your content creators are a surefire way to never get content from them again. In all of this i forget to mention that 95% for fanwork is given away for free to the community, for the community to enjoy.

I didn't think it was that bad until I saw it first hand and in development. If I didn't have my friends here on tumblr and on the discord server, I'd probably straight up leave.

Of course, these issues aren't exclusive on reddit. My first encounter with some nasty individuals began here on tumblr. But its different if one singular user on tumblr leaves an nasty ignorant and racist comment compared to that user getting upvoted a bunch of times and any sort of justification by the original artist or OP gets DOWNVOTED to hell. One asshole is fine, but seeing the dogpile is something else.

Anyway, my relationship with how I viewed the subreddit has drastically changed this week. Not for the better. I'll keep posting to piss people off and let them get a twist in their panties, but I am more certainly going to limit my interactions with users there.

#For a series that emphaises of being not wasteful with the consumption of what you're consuming #the subreddit is really great a proving you all learned nothing #be thankful and kind to your fandom's content creators because they're the reason you have so many things to enjoy #if you don't like it #block them and leave #Everyone would be having a better time for it.#rant #thank you for the ask #I needed to vent

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iimbodhgaya · 3 days ago

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Advance Your Leadership Journey with the Executive MBA from IIM Bodh Gaya

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sheetal132 · 9 days ago

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Automate Repetitive Tasks and Focus on Selling with CRM

Introduction: The Problem with Manual Tasks in Property Selling

In the competitive world of real estate, time is money. Every minute spent on repetitive tasks like updating spreadsheets, manually sending follow-ups, or scheduling property visits is time taken away from closing deals. Agents and brokers often juggle multiple responsibilities—generating leads, managing property listings, nurturing prospects, and closing sales. But when this entire process depends on manual efforts, efficiency suffers.

That’s where a lead management system and task automation come into play. With modern real estate CRM software, agencies can automate repetitive tasks and free up their teams to focus on what really matters—selling homes and building client relationships.

This article explores the different types of tasks you can automate, how alerts and reminders make life easier, and how real estate teams are scaling faster with smart CRM systems.

Types of Tasks to Automate in a Real Estate CRM

A powerful lead management system does much more than store contacts. It becomes your automated assistant, capable of handling repetitive and time-consuming activities that can otherwise eat up hours of productive time.

Here are the core types of tasks every real estate CRM should automate:

1. Lead Capture and Assignment

Manual process pain point: Sales reps often waste hours entering lead data from different platforms—websites, ads, social media, or referrals—into spreadsheets.

Automation solution: Integrate your custom CRM with property portals, Facebook Ads, and Google Forms. Every new lead is automatically pulled into the CRM and assigned to the right sales rep based on location, property interest, or lead score.

2. Email and SMS Campaigns

Manual process pain point: Sending individual follow-up emails or property alerts can take forever, and missing a message might mean losing a deal.

Automation solution: Create drip email campaigns and auto-responders. A good CRM tool will send predefined email/SMS templates based on lead stage, behaviour, or activity.

3. Appointment Scheduling

Manual process pain point: Endless back-and-forth messages to confirm visit timings waste time and frustrate both clients and agents.

Automation solution: Let leads pick from available time slots. CRM systems with calendar integrations allow clients to schedule appointments directly, with auto-reminders sent before the meeting.

4. Data Entry and Updates

Manual process pain point: Updating property availability, client preferences, and deal stages manually often leads to errors.

Automation solution: A modern real estate CRM updates lead stages and property statuses automatically based on actions like email clicks, form fills, or meeting confirmations.

5. Deal Tracking and Reporting

Manual process pain point: Creating sales reports or tracking revenue pipelines manually can be inaccurate and outdated.

Automation solution: Generate real-time reports on leads, deals, performance, and forecasts using CRM dashboards. Automation here reduces human error and speeds up decision-making.

Alerts, Follow-Ups, and Reminders: Why They Matter

CRM automation isn’t just about reducing workload—it’s about staying on top of every opportunity. Real estate sales often involve long follow-up cycles, and a missed reminder can mean a missed deal.

1. Instant Alerts for New Leads

Your CRM should alert agents the moment a new lead enters the system. Whether it’s a WhatsApp ping, mobile notification, or desktop alert, quick response time increases your chances of conversion.

2. Smart Follow-Up Reminders

Using sales CRM software, agents can schedule personalized follow-ups days or weeks in advance. The system automatically notifies them when it’s time to call, email, or meet a client, reducing the chance of a missed connection.

3. Task-Based Notifications

Assign specific tasks to team members—like uploading documents or preparing a property brief—and let the system remind them before the deadline.

4. Deal Progress Alerts

Get notified when a lead moves from “interested” to “scheduled visit” or when a buyer hasn’t responded for a week. These nudges help agents act fast and close gaps in communication.

Examples from Real Estate Teams Using CRM Automation

Let’s look at real-world examples of how automation is saving time, reducing errors, and increasing conversions in the real estate sector.

1. High-Volume Brokerage with 10+ Agents

Challenge: Too many leads were coming in from multiple platforms, and agents were struggling to follow up promptly.

Solution: The firm implemented a lead management system that integrated with their website, property portals, and social channels. Leads were auto-assigned based on availability and location. Email follow-ups were automated.

Result: Response times improved by 63%, and conversion rates increased by 22% within 6 months.

2. Boutique Property Consultancy

Challenge: Manually tracking appointments and updates was leading to double bookings and missed visits.

Solution: They used a custom CRM with automated scheduling and calendar integration. Clients could self-book slots based on real-time availability.

Result: Appointment no-shows dropped by 35%, and client satisfaction rose significantly.

3. Builder with Multiple Projects

Challenge: Managing follow-ups for 2000+ inquiries across multiple projects was overwhelming.

Solution: Their real estate CRM software segmented leads by project interest, budget, and buying timeline. Automated email campaigns delivered personalized updates and offers.

Result: Faster deal closures and a 40% boost in engagement with project updates.

How CRM Automation Boosts Productivity

Automating repetitive tasks doesn’t just help you save time—it fundamentally transforms how your real estate business scales.

1. Reduce Manual Errors

With automation, you eliminate the risk of missing data entries, incorrect assignments, or skipped follow-ups, leading to more consistent sales processes.

2. Speed Up Sales Cycles

When lead capture, nurturing, and follow-up happen automatically, deals move faster through the pipeline. Agents spend less time managing workflows and more time closing deals.

3. Increase Team Efficiency

Automation means less micromanagement. Teams can see their tasks, follow-up schedules, and priorities in real-time, keeping everyone on the same page.

4. Optimise Marketing Campaigns

Track which email sequences convert better, and let the CRM automatically test and optimize messages over time. Combine this with WhatsApp marketing, SMS campaigns, and retargeting for full-funnel automation.

5. Scale Operations Seamlessly

As your lead volume grows, manual systems collapse. But with automation, your CRM scales effortlessly—handling thousands of leads, tasks, and updates without breaking a sweat.

Conclusion: Why Your CRM Needs Task Automation Today

Whether you’re a single-agent operation or a large brokerage, the benefits of task automation through a robust lead management system are undeniable. It saves time, reduces errors, and enables your team to work smarter, not harder.

By automating follow-ups, reminders, lead assignments, and reporting, you free up your sales team to do what they do best—build relationships and close deals.

If you’re looking for a CRM solution tailored to the real estate industry, Archiz CRM offers a comprehensive lead management system designed to streamline your operations and fuel your growth. With features like automated reminders, smart lead scoring, and personalized campaign tools, Archiz helps you scale faster and sell better.

Frequently Asked Questions (FAQ)

Q1. What tasks can I automate with a real estate CRM?

You can automate lead capture, email campaigns, follow-ups, appointment scheduling, data updates, and reporting—all within a robust CRM platform.

Q2. Is CRM automation suitable for small real estate agencies?

Yes. Small teams benefit the most since automation helps them compete with larger firms without increasing headcount.

Q3. Will automation replace my real estate sales team?

Not at all. Automation supports your team by handling repetitive tasks so they can focus more on client interaction and closing deals.

Q4. How does task automation improve lead management?

By automating reminders and follow-ups, it ensures no lead is missed. It also helps prioritize leads based on activity or engagement.

Q5. What’s the difference between a lead management system and a traditional CRM?

A lead management system is more focused on capturing, nurturing, and converting leads. while a traditional CRM may be broader in function. Real estate-specific CRMs usually combine both for maximum efficiency.

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trycatchseo · 29 days ago

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#dataanalytics #datascience #trycatchclasses

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gordonengineswifenirmal · 6 months ago

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Good point. They don’t usually start out life as haters n such. This goes for any gender. They are shaped by their environment. Peers , the media they consume, relatives, friends, etc. instill toxic thoughts into them. If they are not taught straight away to think for themselves - question BOTH sides of arguments, do research, and use logical common sense thinking, they will wind up biased. That’s how these things REALLY occur. That is only one example. Sadly, whilst a lot of what modern people ‘advocate’ for isn’t completely wrong or false, they believe and spread misinformation, because it’s more socially gratifying.

It’s the crowd on a bridge mentality-

I used to be annoyed af hearing this growing up. Now that I’m older and wiser, I see the value in it. Sadly, you would THINK the most obvious answer to the question is ‘no’. And verbally, it may be. However, in actions, it’s very different. This is why narcissists gain followers so easily. Some folks are afraid to stand up against the narcissist. Others think that they will benefit from the praise they get by following along. In truth, they’re allowing themselves to be used. It’s a sad existence, really. The narcissists suck the soul out of their followers.

This has a lot of relevance in terms of wokeness as well. Consider the following:

https://criticaltherapyantidote.org/2022/09/25/group-narcissistic-manifestations-in-critical-social-justice-aka-woke-movements-part-1/

The first, overarching feature of the Woke worldview is the common-enemy (a type of paranoid defence) position its adherents and purveyors assume in the world. The Woke common-enemy position is an identitarian position, in which society is politically categorised according to immutable characteristics as identity markers (race, sex/gender, sexual orientation, ability, etc.). By assigning moral value to these characteristics, in-group/out-group social dichotomies are created, and society is split between an oppressed, innocent victim class on the one hand, and a hostile, evil oppressor class on the other. The Woke worldview is a system in which collectives are morally essentialised. Assigned collective innocence or guilt serves as a template to judge each interaction on an individual level, including each participant’s feelings, intentions, judgments, wishes and character traits. ‘The question isn’t did racism (or sexism or homophobia or transphobia or ablism, etc.) take place, but rather, where it took place’ as DiAngelo proclaims. The psychodynamic defence in operation here is splitting, which is a primitive defence mechanism whereby individuals experience themselves or others as totally good or totally bad. This mechanism is most observed among infants, severely regressed individuals and groups, and severe personality pathologies.

From the all-bad perspective of this split, a person disidentifies from, devalues and dehumanises the Oppressor. This demonised Other is relegated to a state of culpability, deserving of contempt and destruction. Simultaneously from the all-good perspective, identification with and idealisation of the Victim takes place, where the Victim is endowed with a state of moral purity, innocence and vulnerability. The Oppressor is viewed as a cruel, merciless monster, against whom the Victim should be defended. Since moral essentialisation has taken place, obliteration of the Oppressor is not only morally justified (as the Victim is morally infallible) it is actively encouraged, as the slightest measure of leniency is seen as capitulation to an utterly evil Oppressor, which will only lead to further unnecessary suffering of the Victim. Ironically, the behaviour of Woke Victims and their allies toward the Oppressor is no different from that of which they accuse the Oppressor. Silencing and suppression of speech, public attacks and humiliation, death threats, destructive looting and the like are behaviours one would associate with tyrants; the irony is that the Woke Victim class and their allies have a commitment to precisely such behaviour.

Socially, the Woke worldview is proclaimed as sophisticated and moral, and those who ascribe to it, receive social prestige. Intersectional victimhood status and heroic allyship are promoted as convictions that would earn a person much-coveted socio-moral status. Proclaimers of this worldview often admit to their own biases and prejudices, and use these admissions as the basis to assume that everyone else was socialised to have the exact same biases. As Robin DiAngelo demonstrated in her book, White Fragility, instead of taking responsibility for their own racism, failing to live up to the ideals of their own worldview, they projecttheir failures and frustrations onto the collective Oppressor class, with equally vicious aggression, physical violence, public humiliation, demonisation, and cancellation.

Because the moral status of whole groups of people is determined by their immutable characteristics (or parts), the Woke Victims and their allies collectively assume a part-object representation (more about this concept below) of the world. This global attribution of either culpability or moral glory based on mere aspects of a person or class prohibits an ambivalentposition in which the whole person with all their traits (good and bad) is engaged with. To permanently cement these peculiar object relations, the following features are written into the Worldview:

* immutable characteristics are selected as moral registers;

* historical guilt and innocence are regarded as ever-present realities;

* history is revised and sanitised to remove any historical empathy that could lead to ambivalence;

* statistics of wealth, poverty, employment and suffering are selectively reported to sustain the Victim/Oppressor narrative;

* completion of the work of dismantling and destruction is deferred. This ensures a constant supply of societal objects (cultural, linguistic, scientific, biological, historical, and personal) to problematise (devalue and earmark for destruction) and dismantle.

A consequence of such psychological processes is a collective embodiment of what Melanie Klein described as primal envy. This is demonstrated through the following: their impaired ability to endure an ambivalent position (the opposite of splitting); their impaired ability to appreciate and preserve what is deemed valuable by society; the perpetual shifting of targets earmarked for destruction; the ever evasiveness of gratitude and peace; and the sheer pleasure from fantasising about, verbalising and enacting destruction of cultural artefacts, online mobbing, reactive abuse and trolling. Such destructiveness requires immense aggression, moral self-justification (essential self-idealisation, a feature of grandiosity), and divesting the Other of reason for mercy (essential devaluation). Maintaining such caustic envy requires committed self-idealisation, since the weakening of moral self-righteousness may leave room for appreciation of the Other, which in turn might bring the Woke adherent face-to-face with their own sheer destructiveness – a realisation that could burden them with unbearable guilt and shame.

Within this worldview, a complex assemblage of internal, defensive operations is activated. These defences cohere in such a fashion, that Woke ideologues exhibit a predictable array of attitudes, judgments and behaviours projected upon themselves, members of their in-group, celebrities who endorse their ideological position and their ideological enemies. The character structure of these defences is well-known to those familiar with psychodynamic psychology (see McWilliams, 2011). This structure is a clear depiction of collective narcissism. To see how this analysis fits into the narcissistic superstructure, and to see how the defensive operations within the Woke ideological movement assemble into three narcissistic character types, a more detailed discussion of narcissism is needed.

Characteristics of the narcissistic subject

In psychoanalytic psychology, object relations refer to the way a person relates to the world of people and things, based on specific beliefs and expectations about themselves and those others. These patterns can be conceptualised as internal structures or templates which each person unconsciously and exhaustively enacts toward themselves and others. In their object relations, narcissists have a particular bias or central tendency in their relational structure, namely, to relate to themselves and to others, based on mere aspects or parts of themselves and others. A person is imagined to be either totally good or totally bad (split defences), based on aspects of that person they regard as all good or all bad. They would consider someone to be all bad, for instance, based on their struggle with their temper, or their lack of sporting ability, or sense of guilt for past mistakes, etc., or imagine another to be all good, based on their sense of humour, or their participation in a favourite sports team, or their support of a particular ideology, etc. This dynamic – the judgement of the self or another in their totality based on parts or aspects thereof – is called part-object representations.

Another characteristic of the narcissist’s relational dynamic is their demand for agreement, affirmation, approval, and obedience. These mirroring demands exist precisely because the narcissist feels fusedin their object relations, meaning that, what they think, feel or believe to be true is assumed to be present also in the minds of others. They lack the capacity to authentically appreciate distinct subjective experiences of others. As Fromm notes, “[T]he narcissistic person cannot perceive the reality within another person as distinct from his own” (p. 70).

The narcissistic person remains stuck within an internal and interpersonal echo chamber of sorts to ensure that a fragmented self is not activated, and instead is provided with a steady supply of affirmations and celebrations of their own beliefs, achievements and perceptions. What is described here is commonly called a narcissistic extension of the self. Whatever the narcissist identifies with – their appearance, opinions, preferences of style, political allegiance, ideological positions, social causes, friends, children, pets etc. – they incorporate into their expanded sense of self and treat these as if they were extensions of themselves. As Fromm observes, “Just as the narcissistic person has made his “self-image” the object of his narcissistic attachment, he does the same with everything connected with him. His ideas, his knowledge, his house, but also people in his ‘sphere of interest’ become objects of his narcissistic attachment” (p. 74).

We can see a textbook example of that echo chamber mentality here -

As you can see, several elements of what we discussed come into play here -

1. The turgid boasting of oneself

2. Extremely exaggerated insults

3. No opposing views are allowed

4. Everyone agrees, and several comments tend to sound repetitive in nature. They lack creativity. They literally echo each other.

5. They are insulting someone who is sex repulsed. The sex repulsed target isn’t going on about sex, but these folks sure are, especially the accusers. That's a rather weighty guilty conscience they have going there! 😂

6. They go through the same general script to intimidate and harass - (I cannot tell you how many other people have relayed that they’ve been falsely called paedos. This is why!). This is done again, for shock value, and to draw as many folks in as possible. Common themes are - anything sexual, deviant, and shocking; claims that the victim is harassing them (stalking, doxxing, etc.), insults, manipulation - (they will try to assert their power over victims in any way they can), name calling/insults, claims that the victim supports anything vulgar. Again, the goal is to make the victim look as evil as possible, so as to draw popularity away from them. Multiple narcissists may even team up in the echo chamber, as long as they agree with each other, and feed off each other. This ends when friction occurs between them.

7. Here’s another secret - in many communities, especially in fandoms, you will get people who are wildly popular. This is fine, as sometimes, they have some measure of talent. These are often folks who have become well known to other fans. They are generally harmless, until some switch flips, and their narcissistic behaviour causes them to act out. This is how you often find the toxicity within the community. You may even find others have been bullied and harassed by the same people at some point.

8. They tend to leave clues in their messages. For example, when one said ‘this wasn’t their first rodeo either’, they not only repeated what I had said (I have been a victim multiple times). In their case, it may have been a hint that they have bullied others before. In time, you can learn to pick up on these little hints. They will make you laugh and question certain things about the narcissist(s) and their followers.

10. They tend to follow a general hierarchy. These are often the ones who are the loudest and most outspoken, and who garner the most attention. In the fandom’s case, this would be bruhstation, crinklyssprinkly, haru, trainnster, and a few others. Those who are lower will comment and reblog, but are less outspoken. Those who are further down may comment. Others might just favourite the posts. This is why they get blocked. They feed into the general problem, because they are not allowed to have opinions of their own. If they attempt to, it will be seen as ‘defending the enemy’, and they too will become victimised.

https://www.straighttalkcounseling.org/post/narcissism-brainwashing-and-groupthink-how-narcissists-act-like-cult-leaders

Narcissism, Brainwashing, and Groupthink: How Narcissists Act Like Cult Leaders

When we think of cult leaders, we typically picture famous men such as Charlie Manson, Jim Jones, or David Koresh. These leaders seem far removed from our simple lives. We may question the motives of those who follow them. How could a person believe them? Why would people leave their entire families and lives to follow them? How could normal individuals become so far removed from reality in such a short time? We secretly believe we are above such people; that there is no way any of that could happen to us.

The problem with this type of thinking is that it ignores the very possibility that we have already interacted (or currently interact) with someone who acts like a cult leader. These types of leaders simply operate on a smaller scale. Rather than convince hundreds of people to follow them, they use manipulation and brainwashing techniques to control the lives of one or two people around them. Whether it be a close friend, spouse, or family member – cult leaders exploit their narcissistic personalities to ruin and destroy the lives of those who love them. Here are 5 ways that narcissists can act like cult leaders.

1. Have a Larger-Than-Life Personality

To control those around them, narcissists must have very charismatic, interesting, and different personalities than the average Joe. They may be well-read, intelligent, and have seemingly experienced countless adventures throughout their lives. They are probably the center of attention at parties and enjoy making people laugh. People are naturally drawn to these individuals. Larger-than-life personalities tend to tell people what they want to hear rather than the truth. They know how to find what makes you tick and exploit it, so you feel empathetic towards them, or learn to trust them.

2. Us vs. Them Attitude

Very early on, a narcissist may showcase an “us vs. them” mentality. This is particularly true when it comes to outsiders that do not believe in the narcissist’s lies. Wary family members or close friends simply get in the way of the narcissist. The victim’s life goals such as going to school or getting a better job can also get in the way if those goals may deprioritize the narcissist’s needs. Black and white thinking is frequently utilized in order to put people into two camps: good or bad.

3. Devalues Your Feelings

The narcissist puts their feelings above the needs of everyone else around them. Therefore, the feelings of the victim or other people don’t really matter. If you find that you blame yourself quite frequently after fights, even when the narcissist is clearly in the wrong, you may be dealing with someone who devalues your feelings. Your needs always go second, which can make you feel anxious, depressed, worthless, and hopeless. In a healthy relationship, both partners value each other’s needs equally. A narcissist does not know how to put anyone else’s’ needs above their own.

4. Compulsive Lying

A narcissist must lie to keep up the appearance that they have everything under control. They tend to lie when confronted, or when trying to impress another person. They use lies so frequently that they may be entirely unsure of what the actual truth is. Frequent lying will confuse victims, who struggle to keep up with various stories. The victim may even end up blaming themselves for not believing the “correct” version of a story, or for thinking they were told a lie in the first place.

5. The End Goal is All That Matters

To the narcissist, it doesn’t matter what they must do in order to get what they want. They don’t have the same type of moral standards that normal people do. They will lie, cheat, and steal to get what they want. They will also justify any of this poor behavior and point to the larger goal at hand as a reason for their behavior. They can even make the victim feel like this type of bad behavior is warranted because the end goal is moral.

https://psychcentral.com/blog/narcissism-decoded/2017/03/14-ways-narcissists-can-be-like-cult-leaders

If you have a spouse, family member, friend, or boss who is narcissistic, ask yourself whether any of the following 14 characteristics of destructive cults parallel your relationship with the narcissist.

Cult leaders act larger than life. They are viewed as innately good, possessing special wisdom, answerable to no one, with no one above them.

Cult members rights are subjugated for the good of the group, leader, or cause.Members are told that what the cult wants them to do is for their own good, even if it is self-destructive.

An Us vs. Them attitude prevails.Outsiders are viewed as dangerous or enemies. This turns members focus outward, reducing the chances they will spot problems within the cult. In addition, viewing others as enemies is used to justify extreme actions because of thedangers outsiders pose.

The leader or cause becomes all-important.Members devote inordinate amounts of time to the leader and group, leaving little time for self-care or reflection.

Feelings are devalued, minimized, or manipulated. Shame, guilt, coercion, and appeals to fear keep members in line. Members are led to discount their instincts and intuition and told to seek answers from the leader or cult’s teachings. Overtime, members can lose touch with their previous habits and values.

Questioning and dissent are not tolerated.Having doubts about the leader or cult is considered shameful or sinful. Members are told that doubts or dissent indicate something wrong with the member.

The ends justify the means. The rightness of the leader and cult justifies behavior that violates most peoples standards for ethics and honesty. In the zealotry of the cult, anything goes.

Closeness to the cult and leader is rewarded while distance is punished. Temporary ostracism is used to punish behavior that doesnt conform to group rules. Members fear being estranged from the group and losing their identities and the benefits of group membership.

Cult members are on an endless treadmill of becoming. Only the cult leader is considered perfect. All other members must strive to emulate the leader. Most cults are set up so that members can never achieve this perfection, which keeps them dependent.

Lies are repeated so often they seem true.The cult leader cannot be wrong and never needs to apologize.

Cult leaders enrich themselves at members expense. Members are encouraged or coerced into gratifying the leaders needs by giving up time, money, and more.

Communication is coercive or deceptive.Things are not always what they seem. This fosters confusion, leaving members vulnerable. When confused, they seek solace from the aura of certainty the leader seems to possess.

Sameness is encouraged. Certain kinds of appearance, behavior, and cult terms and language become the norm for members. Over time, members come to identify themselves as part of an entity rather than as individuals.

Doing what the leader wants is presented as the path to enlightenment or happiness. In time, this leads members to give up their old habits and norms. They live in a bubble, filtering out information that might weaken their resolve.

If you notice similarities between such techniques and your relationship with a narcissistic person, keep in mind:

Cults and narcissists use powerful forms of manipulation but there is nothing magical about what they do. Understanding their methods can allow you to avoid being taken in.

If someone is narcissistic, be mindful of sharing personal information with that person, as it may be used against you.

In any adult relationship you have the right to confront, prevent, or remove yourself from manipulation or coercive control at any time. You do not need to give a reason and you do not need the other persons permission.

In any adult relationship you have the right to ask questions, make your own decisions and honor your own values and goals.

Nobody has the right to tell you what to think or how to feel.

We can see these things clearly occurring here, even up to the point where many of these people are well know in the fandom. (Omg! How could someone well known be so bad? Surprise, this is one way.) They may feel threatened, and want to keep their status, so these are the tactics they employ to achieve their goals.

(Which makes this funnier, because I’ve never been a fan of children. I’m fine around those who are respectful, but that’s it. Even before I knew I couldn’t have them, I never wanted them. So yep, the further away from schools, the better. I was never terribly keen on me peers even as a teen. Also, I’m EXTREMELY sex repulsed - genitalia of any human being, young or old make me cringe and want to vomit. Gotta love the rampant aphobia going on here.

In fact, when I was in me 30’s, not long before I came out as ace, I had been in dating apps. I had a lad who was into me. He was about 19-20? He seemed very nice and polite. Wasn’t bad looking. Had a cat. I didn’t hate him. The problem for me was that he was soooo young, it felt like he had a cougar kink. When I was younger and did have more attraction, it was to older men.

However, I’d watch for these folks. The vibe they r giving is from themselves, and it can’t b simply washed away in their communal shower day at the trailer park. Another thing that makes the ironic is that these people boast about how they support prostitution. Also, I’ve made several posts about how some tumblr ads are particularly disturbing, because they not only feature ONLY women being objected, but women who are sometimes creepily young.

As for being a hag, you can surely imagine the scruffy, unkept appearance of that creature. The inflated sense of self importance there is a common narcissist hallmark. It’s also rather amusing, predictable, and shows their limited intellect.

The third characteristic of the narcissist’s object relations is the defensive split within which it takes place. On the all-good side of the split, the self is perceived to be idealised (adored, special and perfect in appearance, abilities, intelligence, morality, etc.), fused with an omnipotent Other providing them with interest, priority, approval and admiration. If fusion is threatened through disagreement or imperfect affirmation (this mirroring is also called narcissistic supply), or bad aspects within themselves or the Other are encountered, the narcissist’s sense of self feels threatened against the anguish of disorientation and fragmentation. Any perception of reality that threatens their perception, or their grandiosity results in the affliction of a narcissistic injury. This threat can be simple disagreement, criticism, lack of admiration or being the subject of a joke. A relational switch takes place, and within this all-bad state, the narcissist experiences the world as hostile, aggressive and malicious, and themselves as inadequate, worthless and commonplace. Because this all-bad state is so unbearable, the narcissist typically resorts to aggression, either to destroy the devalued Other, or to destroy the worthless and frustrating self, in an attempt to restore the grandiose self and omnipotent Other. This aggressive response is referred to as narcissistic rage.

“If he is the world, there is no world outside which can frighten him; if he is everything, he is not alone; consequently, when his narcissism is wounded he feels threatened in his whole existence. When the one protection against his fright, his self-inflation, is threatened, the fright emerges and results in intense fury. This fury is all the more intense because nothing can be done to diminish the threat by appropriate action; only the destruction of the critic – or oneself – can save one from the threat to one’s narcissistic security” (Fromm, p. 78).

Fromm also identifies another important and relevant characteristic of narcissism when he states:

“The most dangerous result of narcissistic attachment is the distortion of rational judgment. The object of narcissistic attachment is thought to be valuable (good, beautiful, wise, etc.) not on the basis of an objective value judgment, but because it is me or mine. Narcissistic value judgment is prejudiced and biased. Usually, this prejudice is rationalized in one form or another, and this rationalization may be more or less deceptive according to the intelligence and sophistication of the person involved” ( p. 76).

The inherent danger of a narcissist who is also endowed with intelligence and power is their ability to abuse their authority, and manipulate facts to their own advantage. Narcissists have a peculiar difficulty with facts as objective truth, because the concept of disinterestedness feels threatening to them. Within their fused part-object relations, facts are especially vulnerable to the invasion by the narcissist’s personal agendas and prejudices. Other than those who are not as severely narcissistic, and who are better equipped at integrating disinterested facts, the narcissist tends to use dialogue, judgment and critical reasoning to their own prejudiced agendas. In response to criticism or refutation, then, the narcissist must respond defensively, as described above, which usually includes both emotional and intellectual manipulation.

In both personal and professional relationships, the narcissist engages in fact-manipulation to ensure that their perception of reality prevails. They will resort to ambiguous language, nuance manipulation, selective amnesia, emotionality, aggressive defensiveness and reinterpretation of another’s motives to skilfully establish that their perception of events is simply indisputable. A person’s response would typically be one of confusion, self-doubt and disorientation. Bait-and-switch tactics, equivocation, cherry-picking and revisionist reinterpretation of events tend to have a disorienting effect on people, especially those who sincerely trust the narcissist. This phenomenon is commonly known as gaslightingand is possibly the clearest hallmark of narcissistic relationships.

Narcissistic subtypes

In his work on the disorders of the self, James Masterson classified three types of narcissism. These are: exhibitionistic (grandiose) narcissism, closet (vulnerable) narcissism, and devaluing narcissism. With all three types of narcissism, the person engages in fusion relations, resort to splitting defences, and defend against narcissistic wounding. The difference in types of narcissism is seen in the dominant defences employed, especially during narcissistic wounding.

The exhibitionistic narcissist is the subtype usually thought of when narcissism is discussed in popular media. The exhibitionistic narcissist feels special and superior (self-idealisation) over others and demands admiration for their superiority. Due to their sense of self-importance, they feel entitled to narcissistic supply through mirroring-responses by the Other (fused or one-minded relations). They can be charming and funny (to obtain admiration), but also manipulative and dishonest (because they deem themselves superior to rules), defiant towards authority and intolerant of disagreement and criticism. They often strive for fame, power and wealth. Failure to adequately mirror the exhibitionistic narcissist’s grandiosity leads to narcissistic injury, during which they view the Other as aggressive or deliberately withholding. Within such a state of mind, the exhibitionistic narcissist would respond with rage to humiliate, attack or destroy the non-mirroring Other, in order to restore a sense of grandiosity.

The closet narcissist is in constant defence against inadequacy, self-doubt and incompetence. They assume the omnipotence of the admired Other (idealisation and identification) from whom they obtain acceptance or approval as someone who is complete and perfect. They have an impaired ability to regulate self-esteem, and uniqueness or grandiosity of the self is not assumed; it is earned through fusion with an idealised Other in whose glory they bask. The idealised Other serves as a value-endowing proxy which the closet narcissist includes within their narcissistic extension of the self. By fulfilling the desires of the idealised Other dutifully and perfectly, the closet narcissist is endowed with a sense of adequacy, moral purity and accomplishment. If, however, the Other refuses or fails to supply such satisfaction, the closet narcissist will temporarily respond with self-righteous anger or withdrawal. In time, however, they restore fusion through self-flagellation, self-chastisement and recommitment to pleasing the Other. It would therefore be common to see self-denying conscientiousness, romanticised self-deprecation, self-inhibition and perfect obedience in their attempts to earn approval from the idealised Other, which, in turn makes them feel complete and powerful.

The most challenging and pathological type of narcissist is the devaluing narcissist. As the name suggests, these individuals are in a constant state of hostile self-protection and protective devaluation, dreading the state of fusion they find themselves in. These individuals tend to be insatiably demanding, resentful, cynical and ungrateful. Due to the hostile and aversive nature of their relationships with others, their relational history consists of short-lived and combative relationships, or longer-term relationships with individuals who would masochistically endure the acerbic orientation the devaluing narcissist assumes toward life. Because they constantly defend against attack, they resort to the most extreme form of Kleinian envy through verbal, and often physical aggression. While Erich Fromm did not describe the devaluing narcissist using such terminology, he did comment on a phenomenon akin to this personality type, namely malignant narcissism. And while he related this life orientation to the contemporary milieu of his time, the description reflects the devaluing and destructive characteristic of devaluing narcissism. He describes malignant narcissism as a necrophilic life position:

“Necrophilia constitutes a fundamental orientation; it is the one answer to life which is in complete opposition to life; it is the most morbid and the most dangerous among the orientations to life of which man is capable. It is the true perversion: while being alive, not life but death is loved; not growth but destruction. The necrophilous person, if he dares to be aware of what he feels, expresses the motto of his life [in attitudes, relationships and behaviour] when he says, ‘Long live death!’” (Fromm, p. 41).

Conclusion

Considering the identified defences of adherents and purveyors of the Critical Social Justice worldview, it can be concluded that narcissistic character traits are at the core of this ideology.

DiAngelo, R. (2018). White Fragility. Why it’s so hard for white people to talk about racism. Penguin Books.

Fromm, E. (1964). The Heart of Man, Its Genius for Good and Evil. Harper & Row.

Klein, M. (1957). Envy and Gratitude. Tavistock.

McWilliams, N. (2011). Psychoanalytic diagnosis: Understanding personality structure in the clinical process. (2nd ed.). Guilford Press.

Masterson, J.F., & Klein, R. (1995). Disorders of the Self: New Therapeutic Horizons: the Masterson Approach. Brunner/Mazel.

https://medium.com/my-unpopular-opinion/the-woke-narcissist-2d86c8e9a25e

FYI: this is a paid article.

Throughout history, extreme viewpoints on most ideological issues have occurred. These extremes often represent the most polarized or uncompromising positions on any given matter. While these extreme positions can be useful in highlighting the full spectrum of opinions, they can also be divisive and prevent constructive dialogue. In the grand scheme of things, this is unfortunately where we currently find ourselves.

Contemporary extremists suppress dissenting views, target media and academic institutions and promote cancel culture and censorship. Moreover, their emphasis on ideological purity contributes to neglecting important less polarizing issues like infrastructure, education, and healthcare. Adding fuel to the fire, this extreme posturing fuels cultural wars, where issues like race, gender, and religion are weaponized for political gain, igniting widespread societal conflict and the erosion of social cohesion.

Consequently, extremism on both sides has enabled the rise of populist leaders who capitalize on fear and division, resulting in governance that prioritizes loyalty and ideology over effective policy-making.

https://www.washingtonexaminer.com/news/2874692/to-understand-the-woke-you-have-to-understand-the-culture-of-narcissism/

FYI: this is also a paid article.

The nature of the Left in 2022 is rooted more in psychology than political science. Specifically, liberalism is suffering from narcissism.

To understand how, it’s essential to grasp the true meaning of narcissism. In its clinical definition, narcissism is not self-love — it’s the opposite. The narcissist isn’t full of ego. Rather, he has no real sense of self. Where the self would be is emptiness, which results in a mad effort to fill the psyche with meaning. Lacking a stable and confident sense of identity, the narcissist hunts for meaning in therapy, self-help, sex, or radical politics. None of these can give meaning to empty lives.

https://www.washingtonexaminer.com/restoring-america/fairness-justice/news-junkies-margaret-sullivans-memoir

In his seminal 1979 work The Culture of Narcissism, the brilliant social scientist Christopher Lasch argued that the human personality, its psychology itself, had changed over the course of the later 20th century.

https://nypost.com/2023/05/25/left-wing-extremism-linked-to-psychopathy-narcissism-study/

Left-wing extremism is linked to toxic, psychopathic tendencies and narcissism, according to a new study published to the peer-reviewed journal Current Psychology.

“Based on existing research, we expected individuals with higher levels of left-wing authoritarianism to also report higher levels of narcissism,” the authors wrote.

You can read more here -

https://www.google.com/search?client=safari&sca_esv=9852f52da4d4035c&hl=en-gb&biw=428&bih=745&q=woke+narcissism&source=lnms&fbs=AEQNm0DmfTgc7tU04ONiC4SZ2zg3EbKU0Gsmd2rgkfbVEgtmohrs70-DLxvepMcZE04DM3v2o7fM4U06IRs2CGXsKsK3W-wsyON-GXq9pljuL9rcO753WkITg3cpp4s3yjOevJ1RfmkAhNJNBf-wsmFZZZdSq02ldbawoHMDTeDlW2xLs9ZDWTpZrrCV5U78OwXmq3VQZPnIJxtvRWHiIKyVKRpDn-RNPJUZeMkjlpHYlvZw7ki__v8&sa=X&ved=2ahUKEwi9-7fJ88OKAxUJGVkFHYA2L8MQ0pQJegQIEBAB

Now this isn’t to say that being liberal is inherently a bad thing. Much to the contrary, in fact. The problem comes when you blindly believe what you are fed, and don’t actively educate and challenge yourself, as I mentioned above. The far left extremists are as bad as the far right in that they share the same mental health issues - especially narcissism. This isn’t EVERY liberal. However, the extenuating will often confuse liberal related issues for excuses to cover up their own weaknesses. It gives them something relatable to hook others in with. And as society, we need to stop feeding into that extremism - on either side. It’s not simply a tug of war between two teams of clowns in circus, it’s dangerous to those who don’t agree with their agendas. Society needs to stop enabling and praising their behaviour.

i see "men bad" jokes as very similar to suicide jokes. like making them every once in a while isn't the worst thing, but if you Keep making them constantly. it DOES shape how you start thinking and you WILL become a more unpleasant and bitter person and also make people around you uncomfortable. and sometimes you just gotta choose to not make or engage with certain jokes, even if they are amusing to you, because its just not who you wanna be

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sakhshimandal · 1 month ago

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How Banks Use Credit Scoring Models for Credit Risk Assessment

In today’s complex financial landscape, banks must make accurate and timely lending decisions to remain profitable and minimize risk. One of the most critical tools in achieving this is the credit scoring model. Used globally, these models play a central role in credit risk assessment in banks, helping them evaluate a borrower’s ability and likelihood to repay a loan. Let’s delve into how banks use credit scoring models to assess risk and make smarter lending decisions.

Understanding Credit Risk Assessment in Banks

Credit risk assessment in banks refers to the process of determining the risk of a borrower defaulting on a loan. This process involves evaluating various financial and behavioural factors to measure the likelihood of repayment. Accurate risk assessment allows banks to price loans appropriately, manage risk exposure, comply with regulations, and maintain financial stability.

Credit scoring models are vital in this process because they offer a standardized, data-driven way to evaluate the creditworthiness of individuals and businesses.

What Are Credit Scoring Models?

Credit scoring models are mathematical algorithms or statistical tools that assign a numerical score to a borrower based on various data points. These models analyze past behavior, financial health, and other relevant factors to predict the likelihood of loan default.

Common inputs include:

Payment history

Credit utilization ratio

Length of credit history

Types of credit used

Number of recent credit inquiries

Income and employment status (in some models)

The result is a credit score, often ranging between 300 and 900 in India, where a higher score indicates a lower credit risk.

Types of Credit Scoring Models Used by Banks

FICO Score: Widely used internationally, the FICO model evaluates consumer behavior across various categories such as payment history, debt levels, and credit mix.

VantageScore: Another commonly used model that considers similar factors but has different weightings and scoring bands.

Custom In-House Models: Many banks in India and globally develop proprietary scoring models tailored to their specific risk appetite, loan products, and customer demographics.

Behavioral Scoring Models: These analyze existing customers’ ongoing banking behavior (such as transaction patterns, salary credits, etc.) to assess future credit risk.

How Banks Use These Models for Credit Risk Assessment

1. Loan Approval Decisioning

At the most basic level, credit scoring helps banks decide whether to approve or reject a loan application. A minimum threshold score is usually set, and applicants below that are typically declined.

2. Risk-Based Pricing

Credit scores also influence the interest rate offered to borrowers. A customer with a high credit score may receive lower interest rates as they are deemed less risky, whereas lower scores attract higher rates.

3. Portfolio Risk Management

Banks regularly monitor the credit scores of existing borrowers to track risk at the portfolio level. Sudden drops in scores can be red flags, prompting pre-emptive actions like increased provisioning or limiting further credit exposure.

4. Regulatory Compliance

Credit risk modelling aligns with regulatory frameworks such as Basel II and III, which require banks to maintain adequate capital based on their risk exposure. Effective credit risk assessment in banks helps them meet these guidelines.

The Role of Technology and Data Analytics

Modern banking relies heavily on big data, machine learning, and artificial intelligence to enhance credit scoring models. These technologies enable banks to analyze thousands of data points beyond traditional credit reports—like social media behavior, digital transaction history, and psychometric testing—to refine their risk assessments, especially in underserved segments.

Challenges and Limitations

Despite their importance, credit scoring models have limitations. They may not account for sudden changes in a borrower’s financial situation or external economic shocks. Also, traditional models may disadvantage new-to-credit individuals who lack a formal credit history.

To mitigate this, banks are increasingly adopting alternative data models and AI-powered assessments to supplement traditional scoring systems.

Conclusion

The use of credit scoring models has revolutionized credit risk assessment in banks, making lending decisions faster, more accurate, and scalable. As technology continues to evolve, these models will only become more sophisticated, enabling banks to serve a broader customer base while maintaining healthy credit portfolios. For both lenders and borrowers, understanding these models is key to navigating the modern financial ecosystem.

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pcrtisuyog · 2 months ago

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"Why Every Marketing Professional Should Take a Digital Marketing Course"

Marketing has changed. Drastically. The traditional playbook of TV ads, radio spots, and newspaper inserts is no longer enough to capture audience attention in a world where everyone is glued to their screens. If you're a marketing professional—even one with years of experience—you’ve probably already felt the shift.

And that’s exactly why every marketing professional should take a digital marketing course. Not because your past skills aren’t valuable, but because adding digital expertise makes you unstoppable in today’s landscape.

The New Normal: Digital First

Consumers live online. Whether they’re scrolling through Instagram, watching YouTube videos, reading blog posts, or searching on Google—your customers are just a click away. To reach them effectively, marketers must speak the language of digital platforms.

A digital marketing course helps you do exactly that. It equips you with tools, insights, and strategies to thrive in a digital-first world.

Top Reasons You Should Consider a Digital Marketing Course

Here’s why adding digital marketing to your skillset isn’t just smart—it’s essential:

🔹 1. Stay Relevant in a Rapidly Changing Industry

Marketing evolves fast. New trends, tools, algorithms, and platforms emerge almost daily.

Courses keep you up-to-date with industry best practices.

Learn how to adapt your campaigns to changes in consumer behaviour.

Stay competitive against younger professionals entering the field who are digitally native.

🔹 2. Enhance Your Career Opportunities

Whether you’re looking to grow within your current company or switch to a more dynamic role, digital marketing knowledge opens doors.

More job opportunities across industries.

Higher chances of promotions and leadership roles.

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🔹 3. Master Tools That Drive Results

A good digital marketing course covers the tools that marketers rely on today.

Google Ads and SEO for visibility

Social media advertising (Meta, LinkedIn, etc.)

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Analytics tools to measure what’s working—and what’s not

🔹 4. Boost Your Confidence

Feeling unsure about your digital skills in meetings or campaign planning? A structured course gives you clarity.

Learn with real-world case studies.

Get hands-on experience with practical assignments.

Understand how each channel works—individually and together.

🔹 5. Speak the Language of the Modern Consumer

Digital marketing isn’t just about platforms—it’s about people.

Learn how to engage audiences through content, social media, and targeted ads.

Discover how storytelling, branding, and UX intersect online.

Understand customer journeys and how to guide them to conversion.

What to Expect From a Digital Marketing Course

Most courses are designed with flexibility and practicality in mind. You don’t need to go back to university. Many are online, self-paced, and industry-certified.

Here’s what you can expect to learn:

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Some also offer specialisations in influencer marketing, e-commerce, or mobile marketing.

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Let’s not forget the human side of learning. Many professionals who’ve taken these courses report

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A fresh perspective that reignites their passion for marketing

It’s not just about ticking a box. It’s about transforming how you think, plan, and connect with your audience.

Final Thoughts

In a world where marketing is evolving by the minute, investing in a digital marketing course is no longer optional—it’s essential. It’s your passport to a more agile, relevant, and exciting career path.

So, whether you're a seasoned marketing manager or just starting to climb the ladder, ask yourself this: "Am I ready for the next phase of marketing?"

If the answer is yes, then it’s time to upskill and go digital

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literaturereviewhelp · 3 months ago

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Neo ical consumer theory furnishes a rich set of testable significances for how consumer demand reacts to alterations in proportional prices and income. According to Ross (2005, p.247) “Neo classical theory is a form of economic analysis that we can apply to patterns of exchange in any market whatsoever, regardless of whether the agents that comprise it are people, animals, firms, countries, or computers selling derivatives to each other, and regardless of whether they calculate their goals and strategies themselves.” The Principle of Revealed Preference is a methodological model which follows the standard economic approach, whereby pragmatic alternatives are expended only to disclose the mental preferences of the individual over the set of objects as sensed by the modeller. When economists enlighten a person’s activity, they assign to preferences that justify the action which means that the chosen action is justified. On the other hand when economists forecast a person’s activity, they decide the choice the person would logically take, given the preferences and environmental conditions. The issue with justifications and forecasting of this kind is that the preferences applied in them call forth experimental principles. Preferences are prejudiced mental states that are not openly apparent; hence the query develops whether they are well-matched with good scientific pattern. The rationale most frequently supported by economists today to defeat these doubts is that of practical behaviourism. This only means that preferences must be derived solely from observed behaviour, and self-examination is normally not allowable. Revealed Preference Theory vs. Neoclassical theory The most well-known method that economists use to assign preferences harmonising this principle is the revealed preference concept. It arrogates that the contentment of certain axioms over an agent’s selections tantamount to the reality of a preference ordering that justifies these choices. From this alleged comparability, economists obtain some significant results. The claims are as follows: first, if one can infer, the preference ordering from the ascertained alternatives and if the choice axioms are fulfilled, and second, the absurdity of the preference ordering if the choice axioms are dishonored. If both of these claims were true, revealed preference theory would certainly be a very authoritative tool. Read the full article

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xaviergoodkid · 7 months ago

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Year 2 Week 3 -

This Is How You Connect Practice with Society

What is the actual way to participate in social activities?

Designers tend to overlook the potential to link our work with society in order to make a more significant difference. Hence,During this research I decided to delve deep into the unknown and find organisations that never fail to participate in social activities through their designed work.

Recognised for its commitment to the environment, Patagonia creates products with a focus on sustainability. Their program, "Worn Wear," promotes repairing and reusing products, while also dedicating a portion of their earnings to environmental initiatives. Patagonia consistently promotes awareness of climate change and responsible consumer behaviour.

A similar example is IKEA, it integrates sustainability and social responsibility into its product designs by utilising renewable materials and reducing waste in packaging. They are also recognised for backing refugee employment programs and working together with the IKEA Foundation on housing solutions for displaced individuals.

The similar these 2 companies have is that they are integrating not only their designed products into the market but also thinking about the societal problems the world is facing like Climate Change and they do their part as companies by taking those issues into consideration when creating their products.

For today's assignment we were tasked to research and talk about socially engaged artists and designers to discuss how designers can serve the communities they are in and how they can connect with society through their work.

I Chose Theaster Gates (Artist and Urban Planner)

The reason why I chose this Artist/Designer is because He created the Black Cinema House which is a project transformed a vacant building into a venue for screening and discussing films that highlight the African-American experience, fostering dialogue about race, history, and culture. Relevant to the leading topic of connecting practice with society which i learnt is a very important prospect when it comes to connecting society with ones artistry.

Words : 362

Reference :

#societal change #critical thinking

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classonapps · 9 months ago

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The Role of School Management Software in Improving Student Performance

In Indian schools, the effective use of technology is playing an increasingly vital role in enhancing student performance. One of the most powerful tools that can assist in this process is School Management Software India. By streamlining operations, fostering communication, and providing detailed insights, this software can help teachers and administrators focus on what matters most — the students’ academic success.

1. Streamlined Communication

One of the biggest hurdles in traditional school systems is poor communication between parents, teachers, and students. School Management Software India bridges this gap by creating a seamless flow of information. Parents receive instant updates about their child's progress, upcoming assignments, and school events, which helps them stay actively involved in their child's education. This ongoing communication creates a supportive environment that encourages students to perform better.

2. Efficient Data Management and Tracking

Tracking each student's progress manually can be a time-consuming task for teachers, leading to potential oversights. School Management Software India simplifies this by providing digital grade books and attendance tracking systems that allow teachers to monitor student performance in real time. These insights enable educators to quickly identify students who may be struggling, and they can take timely action to provide extra support or resources.

3. Personalized Learning

Every student has different strengths and weaknesses. School Management Software India allows teachers to analyze data and provide personalized learning paths for students. By tracking individual progress, teachers can adjust lesson plans and tailor assignments to meet each student's specific needs, ensuring that no child falls behind. This tailored approach leads to more focused learning and, ultimately, better performance.

4. Reduced Administrative Work

Teachers often spend a lot of time on administrative tasks like attendance, grading, and report generation. With School Management Software India, these tasks can be automated, freeing up time for teachers to concentrate on instruction and student engagement. This increased focus on teaching can significantly impact student outcomes as teachers can dedicate more time to planning lessons, offering extra help, and interacting with students.

5. Enhanced Collaboration Among Teachers

Collaboration among teachers is critical for maintaining consistent teaching standards across subjects and classes. School Management Software India enables teachers to share lesson plans, teaching strategies, and student data with one another. This collaboration helps to ensure that students receive a uniform level of education, which contributes to improving their overall performance.

6. Continuous Evaluation and Feedback

Frequent assessments are key to monitoring student progress and identifying areas for improvement. School Management Software India offers tools for conducting regular evaluations and generating detailed reports that provide feedback on both academic and behavioural performance. This immediate feedback allows students to work on their weaknesses while also celebrating their achievements, motivating them to do better.

Conclusion

The use of School Management Software India is a game-changer for Indian schools, providing them with the tools to improve student performance through streamlined communication, personalized learning, and data-driven decision-making. Schools that adopt Class ON App will see significant improvements not only in student engagement but also in academic outcomes, helping them reach their full potential.

Contact Details – Class ON App

Phone No - 1800- 890-2325 or +91 90237 90237

Email - [email protected]

Website - https://classonapp.com/

#school erp software #school management software #class on app #school erp system

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dataanalyst75 · 11 months ago

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Running a Lasso Regression Analysis to identify a subset of variables that best predicted the alcohol drinking behavior of individuals

A lasso regression analysis is performed to detect a subgroup of variables from a set of 23 categorical and quantitative predictor variables in the Nesarc Wave 1 dataset which best predicted a quantitative response variable assessing the alcohol drinking behaviour of individuals 18 years and older in terms of number of any alcohol drunk per month.

Categorical predictors include a series of 5 binary categorical variables for ethnicity (Hispanic, White, Black, Native American and Asian) to improve interpretability of the selected model with fewer predictors.

Other binary categorical predictors are related to substance consumption, and in particular to the fact whether or not individuals are lifetime opioids, cannabis, cocaine, sedatives, tranquilizers consumers, as well as suffer from depression.

About dependencies, other binary categorical variables are those regarding if individuals

are lifetime affected by nicotine dependency,

abuse lifetime of alcohol

or not.

Quantitative predictor variables include age when the aforementioned substances have been taken for the first time, the usual frequency of cigarettes and of any alcohol drunk per month, the number of cigarettes smoked per month.

In a nutshell, looking at the SAS output,

the survey select procedure, used to split the observations in the dataset into training and test data, shows that the sample size is 30,166.

the so-called “NUMALCMO_EST” dependent variable - number of any alcohol drunk per month - along with the selection method used, are being displayed, together with information such as

the choice of a cross validation criteria as criterion for choosing the best model, with K equals 10-fold cross validation,

the random assignments of observations to the folds

the total number of observations in the data set are 43093 and the number of observations used for training and testing the statistical models are 11, where 9 are for training and 2 for testing

the number of parameters to be estimated is 24 for the intercept plus the 23 predictors.

of the 23 predictor variables, 8 have been maintained in the selected model:

LifetimeAlcAbuseDepy - alcohol abuse / dependence both in last 12 months and prior to the last 12 months

and

OPIOIDSRegularConsumer – used opioids both in the last 12 months and prior to the last 12 months

have the largest regression coefficient, followed by COCAINERegularConsum behaviour.

LifetimeAlcAbuseDepy and OPIOIDSRegularConsum are positively associated with the response variable, while COCAINERegularConsum is negatively associated with NUMALCMO_EST.

Other predictors associated with lower number of any alcohol drunk per month are S3BD6Q2A – “age first used cocaine or crack” and USEFREQMO – “usual frequency of cigarettes smoked per month”.

These 8 variables accounted for 33.6% of the variance in the number of any alcohol drunk per month response variable.

Hereunder the SAS code used to generate the present analysis and the plots on which the above described results are depicted

PROC IMPORT DATAFILE ='/home/u63783903/my_courses/nesarc_pds.csv' OUT = imported REPLACE; RUN; DATA new; set imported;

/* lib name statement and data step to call in the NESARC data set for the purpose of growing decision trees*/

LABEL MAJORDEPLIFE = "MAJOR DEPRESSION - LIFETIME" ETHRACE2A = "IMPUTED RACE/ETHNICITY" WhiteGroup = "White, Not Hispanic or Latino" BlackGroup = "Black, Not Hispanic or Latino" NamericaGroup = "American Indian/Alaska Native, Not Hispanic or Latino" AsianGroup = "Asian/Native Hawaiian/Pacific Islander, Not Hispanic or Latino" HispanicGroup = "Hispanic or Latino" S3BD3Q2B = "USED OPIOIDS IN THE LAST 12 MONTHS/PRIOR TO LAST 12 MONTHS/BOTH TIME PERIODS" OPIOIDSRegularConsumer = "USED OPIOIDS both IN THE LAST 12 MONTHS AND PRIOR TO LAST 12 MONTHS" S3BD3Q2A = "AGE FIRST USED OPIOIDS" S3BD5Q2B = "USED CANNABIS IN THE LAST 12 MONTHS/PRIOR TO LAST 12 MONTHS/BOTH TIME PERIODS" CANNABISRegularConsumer = "USED CANNABIS both IN THE LAST 12 MONTHS AND PRIOR TO LAST 12 MONTHS" S3BD5Q2A = "AGE FIRST USED CANNABIS" S3BD1Q2B = "USED SEDATIVES IN THE LAST 12 MONTHS/PRIOR TO LAST 12 MONTHS/BOTH TIME PERIODS" SEDATIVESRegularConsumer = "USED SEDATIVES both IN THE LAST 12 MONTHS/PRIOR TO LAST 12 MONTHS" S3BD1Q2A = "AGE FIRST USED SEDATIVES" S3BD2Q2B = "USED TRANQUILIZERS IN THE LAST 12 MONTHS/PRIOR TO LAST 12 MONTHS/BOTH TIME PERIODS" TRANQUILIZERSRegularConsumer = "USED TRANQUILIZERS both IN THE LAST 12 MONTHS AND PRIOR TO LAST 12 MONTHS" S3BD2Q2A = "AGE FIRST USED TRANQUILIZERS" S3BD6Q2B = "USED COCAINE OR CRACK IN THE LAST 12 MONTHS/PRIOR TO LAST 12 MONTHS/BOTH TIME PERIODS" COCAINERegularConsumer = "USED COCAINE both IN THE LAST 12 MONTHS AND PRIOR TO LAST 12 MONTHS" S3BD6Q2A = "AGE FIRST USED COCAINE OR CRACK" TABLIFEDX = "NICOTINE DEPENDENCE - LIFETIME" ALCABDEP12DX = "ALCOHOL ABUSE/DEPENDENCE IN LAST 12 MONTHS" ALCABDEPP12DX = "ALCOHOL ABUSE/DEPENDENCE PRIOR TO THE LAST 12 MONTHS" LifetimeAlcAbuseDepy = "ALCOHOL ABUSE/DEPENDENCE both IN LAST 12 MONTHS and PRIOR TO THE LAST 12 MONTHS" S3AQ3C1 = "USUAL QUANTITY WHEN SMOKED CIGARETTES" S3AQ3B1 = "USUAL FREQUENCY WHEN SMOKED CIGARETTES" USFREQMO = "usual frequency of cigarettes smoked per month" NUMCIGMO_EST= "NUMBER OF cigarettes smoked per month" S2AQ8A = "HOW OFTEN DRANK ANY ALCOHOL IN LAST 12 MONTHS" S2AQ8B = "NUMBER OF DRINKS OF ANY ALCOHOL USUALLY CONSUMED ON DAYS WHEN DRANK ALCOHOL IN LAST 12 MONTHS" USFREQALCMO = "usual frequency of any alcohol drunk per month" NUMALCMO_EST = "NUMBER OF ANY ALCOHOL drunk per month" S3BD1Q2E = "HOW OFTEN USED SEDATIVES WHEN USING THE MOST" USFREQSEDATIVESMO = "usual frequency of any alcohol drunk per month" S1Q1F = "BORN IN UNITED STATES"

if cmiss(of _all_) then delete; /* delete observations with missing data on any of the variables in the NESARC dataset */

if ETHRACE2A=1 then WhiteGroup=1; else WhiteGroup=0; /* creation of a variable for white ethnicity coded for 0 for non white ethnicity and 1 for white ethnicity */

if ETHRACE2A=2 then BlackGroup=1; else BlackGroup=0; /* creation of a variable for black ethnicity coded for 0 for non black ethnicity and 1 for black ethnicity */

if ETHRACE2A=3 then NamericaGroup=1; else NamericaGrouGroup=0; /* same for native american ethnicity*/

if ETHRACE2A=4 then AsianGroup=1; else AsianGroup=0; /* same for asian ethnicity */

if ETHRACE2A=5 then HispanicGroup=1; else HispanicGroup=0; /* same for hispanic ethnicity */

if S3BD3Q2B = 9 then S3BD3Q2B = .; /* unknown observations set to missing data wrt usage of OPIOIDS IN THE LAST 12 MONTHS/PRIOR TO LAST 12 MONTHS/BOTH TIME PERIODS */

if S3BD3Q2B = 3 then OPIOIDSRegularConsumer = 1; if S3BD3Q2B = 1 or S3BD3Q2B = 2 then OPIOIDSRegularConsumer = 0; if S3BD3Q2B = . then OPIOIDSRegularConsumer = .; /* creation of a group variable where lifetime opioids consumers are coded to 1 and 0 for non lifetime opioids consumers */

if S3BD3Q2A = 99 then S3BD3Q2A = . ; /* unknown observations set to missing data wrt AGE FIRST USED OPIOIDS */

if S3BD5Q2B = 9 then S3BD5Q2B = .; /* unknown observations set to missing data wrt usage of CANNABIS IN THE LAST 12 MONTHS/PRIOR TO LAST 12 MONTHS/BOTH TIME PERIODS */

if S3BD5Q2B = 3 then CANNABISRegularConsumer = 1; if S3BD5Q2B = 1 or S3BD5Q2B = 2 then CANNABISRegularConsumer = 0; if S3BD5Q2B = . then CANNABISRegularConsumer = .; /* creation of a group variable where lifetime cannabis consumers are coded to 1 and 0 for non lifetime cannabis consumers */

if S3BD5Q2A = 99 then S3BD5Q2A = . ; /* unknown observations set to missing data wrt AGE FIRST USED CANNABIS */

if S3BD1Q2B = 9 then S3BD1Q2B = .; /* unknown observations set to missing data wrt usage of SEDATIVES IN THE LAST 12 MONTHS/PRIOR TO LAST 12 MONTHS/BOTH TIME PERIODS */

if S3BD1Q2B = 3 then SEDATIVESRegularConsumer = 1; if S3BD1Q2B = 1 or S3BD1Q2B = 2 then SEDATIVESRegularConsumer = 0; if S3BD1Q2B = . then SEDATIVESRegularConsumer = .; /* creation of a group variable where lifetime sedatives consumers are coded to 1 and 0 for non lifetime sedatives consumers */

if S3BD1Q2A = 99 then S3BD1Q2A = . ; /* unknown observations set to missing data wrt AGE FIRST USED sedatives */

if S3BD2Q2B = 9 then S3BD1Q2B = .; /* unknown observations set to missing data wrt usage of TRANQUILIZERS IN THE LAST 12 MONTHS/PRIOR TO LAST 12 MONTHS/BOTH TIME PERIODS */

if S3BD2Q2B = 3 then TRANQUILIZERSRegularConsumer = 1; if S3BD2Q2B = 1 or S3BD2Q2B = 2 then TRANQUILIZERSRegularConsumer = 0; if S3BD2Q2B = . then TRANQUILIZERSRegularConsumer = .; /* creation of a group variable where lifetime TRANQUILIZERS consumers are coded to 1 and 0 for non lifetime TRANQUILIZERS consumers */

if S3BD2Q2A = 99 then S3BD2Q2A = . ; /* unknown observations set to missing data wrt AGE FIRST USED TRANQUILIZERS */

if S3BD6Q2A = 9 then S3BD6Q2A = .; /* unknown observations set to missing data wrt usage of COCAINE IN THE LAST 12 MONTHS/PRIOR TO LAST 12 MONTHS/BOTH TIME PERIODS */

if S3BD6Q2B = 3 then COCAINERegularConsumer = 1; if S3BD6Q2B = 1 or S3BD6Q2B = 2 then COCAINERegularConsumer = 0; if S3BD6Q2B = . then COCAINERegularConsumer = .; /* creation of a group variable where lifetime COCAINE consumers are coded to 1 and 0 for non lifetime COCAINE consumers */

if S3BD6Q2A = 99 then S3BD2Q2A = . ; /* unknown observations set to missing data wrt AGE FIRST USED COCAINE */

if ALCABDEP12DX = 3 and ALCABDEPP12DX = 3 then LifetimeAlcAbuseDepy =1; else LifetimeAlcAbuseDepy = 0; /* creation of a group variable where consumers with lifetime alcohol abuse and dependence are coded to 1 and 0 for consumers with no lifetime alcohol abuse and dependence */

if S3AQ3C1=99 THEN S3AQ3C1=.;

IF S3AQ3B1=9 THEN SS3AQ3B1=.;

IF S3AQ3B1=1 THEN USFREQMO=30; ELSE IF S3AQ3B1=2 THEN USFREQMO=22; ELSE IF S3AQ3B1=3 THEN USFREQMO=14; ELSE IF S3AQ3B1=4 THEN USFREQMO=5; ELSE IF S3AQ3B1=5 THEN USFREQMO=2.5; ELSE IF S3AQ3B1=6 THEN USFREQMO=1; /* usual frequency of smoking per month */

NUMCIGMO_EST=USFREQMO*S3AQ3C1; /* number of cigarettes smoked per month */

if S2AQ8A=99 THEN S2AQ8A=.;

if S2AQ8B = 99 then S2AQ8B = . ;

IF S2AQ8A=1 THEN USFREQALCMO=30; ELSE IF S2AQ8A=2 THEN USFREQALCMO=30; ELSE IF S2AQ8A=3 THEN USFREQALCMO=14; ELSE IF S2AQ8A=4 THEN USFREQALCMO=8; ELSE IF S2AQ8A=5 THEN USFREQALCMO=4; ELSE IF S2AQ8A=6 THEN USFREQALCMO=2.5; ELSE IF S2AQ8A=7 THEN USFREQALCMO=1; ELSE IF S2AQ8A=8 THEN USFREQALCMO=0.75; ELSE IF S2AQ8A=9 THEN USFREQALCMO=0.375; ELSE IF S2AQ8A=10 THEN USFREQALCMO=0.125; /* usual frquency of alcohol drinking per month */

NUMALCMO_EST=USFREQALCMO*S2AQ8B; /* number of any alcohol drunk per month */

if S3BD1Q2E=99 THEN S3BD1Q2E=.;

IF S3BD1Q2E=1 THEN USFREQSEDATIVESMO=30; ELSE IF S3BD1Q2E=2 THEN USFREQSEDATIVESMO=30; ELSE IF S3BD1Q2E=3 THEN USFREQSEDATIVESMO=14; ELSE IF S3BD1Q2E=4 THEN USFREQSEDATIVESMO=6; ELSE IF S3BD1Q2E=5 THEN USFREQSEDATIVESMO=2.5; ELSE IF S3BD1Q2E=6 THEN USFREQSEDATIVESMO=1; ELSE IF S3BD1Q2E=7 THEN USFREQSEDATIVESMO=0.75; ELSE IF S3BD1Q2E=8 THEN USFREQSEDATIVESMO=0.375; ELSE IF S3BD1Q2E=9 THEN USFREQSEDATIVESMO=0.17; ELSE IF S3BD1Q2E=10 THEN USFREQSEDATIVESMO=0.083; /* usual frequency of seadtives assumption per month */

run;

ods graphics on; /* ODS graphics turned on to manage the output and displays in HTML */

proc surveyselect data=new out=traintest seed = 123 samprate=0.7 method=srs outall; run;

/* split data randomly into training data consisting of 70% of the total observations () test dataset consisting of the other 30% of the observations respectively)*/ /* data=new specifies the name of the managed input data set */ /* out equals the name of the randomly split output dataset, called traintest */ /* seed option to specify a random number seed to ensure that the data are randomly split the same way if the code being run again */ /* samprate command split the input data set so that 70% of the observations are being designated as training observations (the remaining 30% are being designated as test observations respectively) */ /* method=srs specifies that the data are to be split using simple random sampling */ /* outall option includes, both the training and test observations in a single output dataset which has a new variable called "selected", to indicate if an observation belongs to the training set, or the test set */

proc glmselect data=traintest plots=all seed=123; partition ROLE=selected(train='1' test='0'); /* glmselect procedure to test the lasso multiple regression w/ Least Angled Regression algorithm k=10 fold validation glmselect procedure standardize the predictor variables, so that they all have a mean equal to 0 and a standard deviation equal to 1, which places them all on the same scale data=traintest to use the randomly split dataset plots=all option to require that all plots associated w/ the lasso regression being printed seed option to allow to specify a random number seed, being used in the cross-validation process partition command to assign each observation a role, based on the variable called selected, indicating if the observation is a training or test observation. Observations with a value of 1 on the selected variable are assigned the role of training observation (observations with a value of 0, are assigned the role of test observation respectively) */

model NUMALCMO_EST = MAJORDEPLIFE WhiteGroup BlackGroup NamericaGroup AsianGroup HispanicGroup OPIOIDSRegularConsumer S3BD3Q2A CANNABISRegularConsumer S3BD5Q2A SEDATIVESRegularConsumer S3BD1Q2A TRANQUILIZERSRegularConsumer S3BD2Q2A COCAINERegularConsumer S3BD6Q2A TABLIFEDX LifetimeAlcAbuseDepy USFREQMO NUMCIGMO_EST USFREQALCMO S3BD1Q2E USFREQSEDATIVESMO/selection=lar(choose=cv stop=none) cvmethod=random(10); /* model command to specify the regression model for which the response variable, NUMALCMO_EST, is equal to the list of the 14 candidate predictor variables */ /* selection option to tell which method to use to compute the parameters for variable selection */ /*Least Angled Regression algorithm is being used */ /* choose=cv option to use cross validation for choosing the final statistical model */ /* stop=none to guarantee the model doesn't stop running until each of the candidate predictor variables is being tested */ /* cvmethod=random(10) to specify a K-fold cross-validation method with ten randomly selected folds is being used */ run;

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swayaminfotech · 1 year ago

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5 Ways Digital Marketers Can Use AI to Boost Campaign Performance

In today's virtual marketing landscape, advertising has grown as a highly complex and data-driven sector. To preserve profitability and relevance, businesses have turned to Artificial intelligence (AI) to collect data, simplify tactics, and generate personalized customer reports. AI is helping to alter marketing in a variety of ways, including increased efficiency, precision, and overall effectiveness.

So, how precisely does AI improve marketing campaign performance? In this article, I'll look at five ways digital marketers may leverage AI to reduce time and improve results. Let's take a look at the most influential AI uses in marketing, from predictive analytics to AI-powered chatbots.

5 Effective Ways to Use AI in Digital Marketing

AI in marketing is a highly useful tool in a variety of contexts. Here are the greatest methods to leverage AI to boost your marketing efforts.

AI-Enhanced Lead Management

Effective lead control is the foundation of effective advertising and marketing campaigns. AI adds a new level of performance and understanding to this critical task.

Lead Qualification and Categorization

AI systems excel at sorting through leads, picking potential ones, and categorizing them largely according to specified criteria. This ensures that sales teams focus their time and resources on high-potential prospects, which improves conversion rates.

AI-powered advertising and marketing systems may deliver timely and personalised follow-up emails. These messages are tailored to each lead's behaviour and preferences, increasing the likelihood of conversion through successful lead nurturing.

Call Analysis for Insights

Using AI, phone conversations may be transcribed and analyzed to extract valuable insights such as client moods, keywords, and developing trends. This truth enables entrepreneurs to improve their messaging and strategy for greater success.

Data-Driven Decision-making

Organizations can have access to a variety of data and insights by implementing AI in lead control. These data-driven judgments allow advertising agencies to fine-tune their tactics and remain competitive.

AI-powered A/B testing for precision

A/B testing is an important part of the marketing process, and when integrated with AI, it becomes a powerhouse for optimization in the following ways:

Automated Test Variations

AI automates the production and evaluation of A/B tests by producing several versions and evaluating their overall success. This automation saves time and resources while allowing marketers to test a greater number of variables.

Continuous Learning

Machine learning algorithms continuously learn from previous test results. As a result, AI becomes an invaluable advisor, providing data-driven advice for fine-tuning ad content, targeting, and overall campaign strategy.

Enhanced Data Analysis

AI provides a more in-depth examination of the consequences of A/B tests, allowing individuals to make better judgments. This results in campaign precision, as marketers may use AI to direct their optimization efforts.

AI-Powered Budget Optimisation

Managing advertising and marketing budgets appropriately can be a time-consuming and difficult task. AI streamlines and improves this component of the marketing strategy in the following ways:

Cross-channel Optimisation

AI can analyze data from many advertising channels and dynamically assign price range sources that produce outstanding outcomes. This increases the overall effectiveness of marketing campaigns.

Real-time Adjustments

AI systems could make real-time adjustments to pricing range allocation based on channel-specific factors and performance indicators. This ensures that sources are consistently sent to the best channels.

Efficient and Effective

The use of AI in budget management streamlines the process, making it more efficient and effective. Today's marketing relies upon AI to optimize budget allocation, resulting in a higher ROI.

AI-enhanced ad Design Optimisation

Creating effective ad designs is critical for attracting the target market's attention. AI can improve this process by evaluating crucial design elements:

Comprehensive Element Analysis

AI dissects every aspect of ad design, including colour schemes, typefaces, images, and copy. It assigns scores to each element, allowing marketers to better understand their unique impact on engagement.

Continuous Performance Tracking

AI regularly monitors general performance measures including click-through rates and user engagement. This information assists marketers in implementing unique design changes to increase efficacy.

Small Changes, Big Impact

AI's insight frequently leads to small but important design improvements. These little changes, such as converting a picture or editing a copy, might result in a significant improvement in conversion rates.

Developing Immersive Customer Experiences with AI

To distinguish in a competitive market, businesses need to provide precise and memorable consumer experiences. AI provides novel tools for achieving this goal. They are:

Virtual and Augmented Reality (VR/AR)

Brand interactions and engaging VR/AR experiences can be created with AI. These technologies offer a fresh way to develop customer-centric marketing plans and campaigns.

AI-Powered Chatbots

Artificial intelligence-powered chatbots provide customer service and guidance. Quick responses enable users to remain interested for an extended amount of time.

Automated email responses

Outside of normal business hours, AI can provide contextually appropriate, tailored email responses. Client satisfaction is ensured by maintaining a positive relationship with the brand and providing essential information on a timely basis.

Conclusion

AI greatly increases marketing effectiveness by increasing efficiency, personalization, predictive analytics, real-time optimization, insights, cost savings, and ROI. Start small, but start now. Try some AI development services today and see how your campaign performance improves. Your campaigns and consumers will see the difference.

#swayaminfotech #mobileappdevelopment #mobileapplicationdevelopment #artificialintelligence #technology #ai development

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tutor-helpdesk · 1 year ago

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Innovative Segmentation Strategies in Marketing Management Student Study Help

Understanding your targeting customers is a vital factor that makes a very big difference in today’s world of marketing. This is where segmentation comes into play. Segmentation is the process of splitting the market into smaller groups of consumers depending on certain characteristics. Here, market segmentation is defined as the identifiable division of the seemingly large pool of consumers on the basis of their similarity in terms of a certain characteristic to that of other members of the segment. Marketing research is an important tool of marketing management which enables organizations to target particular consumer segments.

It might also be important especially as the global market evolves that old ways of segmentation could be insufficient. This article is focused on new and innovative approaches to segment markets and it is aimed at providing valuable information, helpful case studies, and valuable tips for MBA students. Through acquiring knowledge on these methods, the students can enhance their marketing skills and prepare for well-paying jobs in the field. This post also provides and tips and resources that the student can utilize to excel in their coursework assignments.

Why Segmentation Matters: More Than Just Demographics

Segmentation is much more than the just the division of customers in terms of age, gender, or income. Any company that wishes to be competitive within its markets needs to effectively segment its markets. It also goes further to elaborate on psychographic factors like the way of life and beliefs, as well as behavioural aspects like usage rates and brand preference. It even encompasses emerging factors such as technographics, which deals with how people engage with technology.

Why is this important?

Personalized Marketing: Campaigns that are tailored to specific groups are far more effective than generic ones. When you understand your audience's unique needs and preferences, your messages resonate more.

Resource Optimization: By focusing your efforts on the most promising segments, you can achieve a higher return on investment (ROI). This means you’re not wasting resources on less interested groups.

Competitive Advantage: Segmentation can help you find untapped niches that your competitors might have missed. This gives you a unique edge in the market, allowing you to serve these specific needs better.

In short, segmentation helps you connect more deeply with your audience, use your resources wisely, and stay ahead of the competition.

Innovative Segmentation Strategies

AI and Machine Learning-Driven Segmentation

Artificial Intelligence (AI) and Machine Learning (ML) are revolutionizing how companies segment their markets. By processing massive amounts of data, AI can identify patterns and categorize customers more precisely than traditional methods.

Example: Netflix uses AI to analyze viewing habits and group users into highly specific categories. This allows for personalized recommendations and content tailored to individual tastes.

Fact: McKinsey reports that companies using AI-driven segmentation experience a 20% increase in sales efficiency.

Behavioral Segmentation with Predictive Analytics

Predictive analytics uses historical data to forecast future consumer behavior, enabling marketers to segment customers based on anticipated actions rather than just past behaviors.

Example: Amazon's recommendation system predicts what customers might buy next, dynamically categorizing them according to their evolving shopping habits.

Case Study: Forrester found that predictive analytics can enhance marketing ROI by 20-30%.

Psychographic Segmentation with Advanced Psychometrics

Psychographic segmentation focuses on the psychological characteristics of consumers, such as their values, attitudes, and lifestyles. Advanced psychometrics allow for the creation of more detailed and accurate consumer profiles.

Example: Harley-Davidson segments its market by lifestyle and personality traits, appealing to individuals who value freedom and adventure.

Fact: Research from the Journal of Consumer Psychology shows that psychographic segmentation can boost customer engagement by up to 50%.

Geodemographic Segmentation with Geolocation Data

Geodemographic segmentation combines geographic and demographic data to create more precise market segments. With the advent of mobile technology, companies can now use real-time geolocation data to enhance their strategies.

Example: Starbucks utilizes geodemographic data to determine new store locations and customize promotions based on local demographics.

Case Study: A Deloitte report indicates that businesses employing geodemographic segmentation see a 15% increase in customer acquisition rates.

Cultural Segmentation in Global Markets

Cultural segmentation considers the diverse cultural factors in global markets, such as language, traditions, and social norms, to segment customers effectively.

Example: McDonald’s adapts its menu to match cultural preferences in different countries, offering items like the McAloo Tikki in India and Teriyaki Burgers in Japan.

Fact: According to Harvard Business Review, culturally adapted marketing can increase sales by up to 30% in international markets.

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Through these services, the students can make their learning more effective and acquire better grades while at the same time having a better understanding of the different market segmentation strategies in the innovative world. Our support does not only address current problems but also prepares the students for future endeavours in marketing.

Helpful Resources and Textbooks

Books:

"Marketing Management" by Philip Kotler and Kevin Lane Keller

International Marketing Management by Ralph Berndt, Claudia Fantapi, Altobelli, Matthias Sander

Online Resources:

Harvard Business Review articles on market segmentation

Tutorhelpdesk.com for free content on marketing and other management subjects.

#marketing management assignment help #marketing management homework help

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