#Force Point Launch One Security Solution for Cyber Security
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netobjex · 20 days ago
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What Really Happens When You’re Not Watching: The Case for 24/7 Cyber Vigilance
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At 3:47 AM, while most of your team is fast asleep, someone—or something—is attempting to crawl through your network. It starts small: a strange login attempt from an unusual location, then a few lines of suspicious code injected into a vulnerable plugin. Before the sun rises, your customer data could already be compromised—and the worst part? It’ll be too late by the time you even realize.
This isn’t fiction. This is the digital battlefield businesses operate on today.
The Always-On Threat Landscape
Cyber threats don’t clock out. Malware, phishing bots, ransomware, and advanced persistent threats (APTs) are active around the clock, waiting for the smallest gap in your defenses. And unfortunately, those gaps usually appear outside business hours—when IT teams are offline, updates are pending, and monitoring slows down.
Hackers know this. That’s why over 43% of cyberattacks target small to mid-sized businesses—not because they’re unimportant, but because they’re often underprepared and not always watching.
Why 24/7 Monitoring Is Mission Critical
Traditional, 9-to-5 cybersecurity setups can’t keep up with today’s agile, persistent threats. If you’re only watching during work hours, you’re essentially leaving the digital doors unlocked overnight.
That’s where 24/7 Threat Monitoring Services step in.
These solutions deliver ongoing, real-time monitoring of your networks, applications, and endpoints. Threats are detected as they happen—not hours or days later. Suspicious behavior is flagged, investigated, and mitigated before it becomes a full-scale breach. It’s like having a virtual security team that never blinks.
Beyond the Alerts: Proactive Protection
Modern 24/7 monitoring isn’t just about watching logs or waiting for alarms to go off. It combines AI-powered threat detection, behavioral analytics, and humanintelligence within a Security Operations Center (SOC). Think of it as your digital war room—where every incoming signal is evaluated, patterns are analyzed, and preemptive action is taken.
The result? Faster incident response Reduced false positives Ongoing vulnerability detection Peace of mind
The Business Cost of Being Asleep at the Wheel
Let’s talk numbers.
According to IBM’s 2023 Data Breach Report, it takes an average of 277 days to identify and contain a cyber breach—nearly nine months of potential exposure. That’s almost a year’s worth of silent data theft, regulatory risk, and reputational damage.
Worse, breaches that occur during off-hours cost more due to longer detection times. Downtime, recovery, and customer churn add up fast not to mention possible legal and regulatory troubles.
By contrast, organizations with 24/7 monitoring cut response time dramatically, reducing the scope and financial fallout of attacks.
Case in Point: A Real-Life Breach Averted
One of our enterprise clients faced a series of brute-force login attempts during a holiday weekend. Within minutes, our SOC detected the anomaly, blocked the offending IPs, and launched a counter-investigation. No breach occurred. No data was lost. The client did not even have to stop operations.
That’s the power of round-the-clock vigilance.
Your Business Doesn’t Sleep—Neither Should Your Security
You may not be watching your systems at 2:00 AM, but cybercriminals certainly are.
At NetObjex, we champion a cybersecurity approach that’s as relentless and adaptive as the threats it’s built to defend against. Our 24/7 Threat Monitoring Services are designed to give you continuous protection, real-time alerts, and expert remediation—so you can focus on running your business, knowing your digital assets are safe.
Final Thoughts
Cybersecurity is no longer about having a good defense during the day. It’s about maintaining a defense that never pauses—even for a second. So ask yourself: who’s watching your network right now?
If you’re unsure, it might be time to upgrade from reactive to relentless.
Enhance your cybersecurity with a solution built just for you — Contact NetObjex for customized 24/7 threat monitoring.
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visionaryvogues03 · 1 month ago
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Matthew Prince and the Rise of Cybersecurity Leadership: Building a Safer Internet for Tomorrow
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[Source - AOL. com]
Cybersecurity has become a necessity in today’s digital world. No individual or organization functions without the shield of antivirus security. In the cybersecurity leadership sphere, Cloudflare is an organization that cannot be missed. Also, a prominent personality, Matthew Prince, the co-founder & CEO of the organization, is a name that stands out from the crowd. Through his strategic foresight and relentless pursuit of a safer Internet, Prince has emerged as a transformative figure in cybersecurity. His story is more than just entrepreneurial success; it's a blueprint for innovation, resilience, and the evolution of modern digital defense. 
The Genesis of a Cybersecurity Pioneer
Matthew Prince's journey began not in a traditional tech lab but in the interdisciplinary world of law, public policy, and computer science. With a JD from the University of Chicago and an MBA from Harvard, Prince combined legal expertise with business acumen, a combination that would later prove instrumental in navigating the regulatory and operational challenges of the cybersecurity world.
Cloudflare was born out of a simple yet powerful mission: to help build a better Internet. What started as Project Honey Pot, an open-source project to identify spammers, evolved into one of the most robust cybersecurity platforms in the world. Launched in 2010, Cloudflare has since become a cornerstone of Internet infrastructure, protecting websites, APIs, and applications from malicious attacks.
The Role of Cybersecurity Leadership in Cloudflare’s Ascent
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[Source - CloudFlare là gì]
Under Matthew Prince’s cybersecurity leadership, Cloudflare has grown into a multibillion-dollar company serving millions of customers across 100+ countries. The platform now handles over 45 million HTTP requests per second and mitigates billions of cyber threats daily. These numbers reflect not only technical scalability but also a commitment to secure digital environments at a global scale.
Cybersecurity leadership, as demonstrated by Prince, is about more than just technology. It involves culture-building, policymaking, public advocacy, and leading through crises. Prince's decision to keep Cloudflare neutral in many geopolitical debates while continuing to serve the global community demonstrates a principled stance that resonates with other leaders navigating complex, high-stakes industries.
Innovating in the Face of Adversity
Cybersecurity leadership means staying ahead of the curve. Cloudflare was among the first companies to offer DDoS protection as a service, changing the game for how businesses defend themselves. When COVID-19 forced organizations to operate remotely, Cloudflare swiftly introduced new zero-trust solutions, securing distributed workforces without compromising performance.
Prince’s approach reflects a proactive, not reactive, philosophy. Whether it’s launching Cloudflare Workers to empower developers or building out SASE (Secure Access Service Edge) capabilities, he ensures Cloudflare stays ahead in the innovation race.
Cloudflare’s Cultural DNA: Security and Service
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[Source - CloudFlare]
A strong cybersecurity culture starts at the top. At Cloudflare, Prince has fostered a team-first mindset, empowering employees to act decisively and securely. Transparency, ethical responsibility, and collaboration form the core of the company’s values. These cultural pillars are essential for any business seeking to lead in cybersecurity.
Prince has also made it a point to contribute beyond corporate boundaries. Cloudflare's Project Galileo, which offers free services to at-risk public interest groups, and the Athenian Project, aimed at protecting electoral infrastructure, underscore the role of ethical responsibility in cybersecurity leadership.
Insights for C-suite Executives and Startup Founders
The success of Matthew Prince and Cloudflare holds valuable lessons for today’s business leaders. First, investing in cybersecurity leadership is not optional. With the average cost of a data breach in the U.S. reaching $9.48 million in 2023, executive teams must prioritize cyber resilience.
Second, culture matters. A company is only as strong as its people and principles. Leaders must create a culture that values both innovation and integrity, especially when operating in sensitive domains like cybersecurity.
Third, agility and foresight are crucial. As threats evolve, so must strategies. Prince’s agility in pivoting Cloudflare’s offerings in response to changing market needs is a testament to strategic adaptability.
The Future of Cybersecurity Leadership
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Looking ahead, the role of cybersecurity leadership will only grow in importance. With the rise of AI, quantum computing, and increasingly sophisticated cyber threats, leaders must embrace continuous learning and strategic partnerships.
Prince continues to invest in research, development, and community engagement. Cloudflare’s efforts to democratize security solutions for smaller enterprises and public institutions reveal a future-forward vision. As regulatory landscapes evolve, Prince’s balanced approach to compliance, innovation, and global collaboration positions Cloudflare to shape the future of secure digital ecosystems.
Conclusion
Matthew Prince’s rise from legal scholar to tech visionary is an inspiring case study in cybersecurity leadership. His journey offers more than inspiration; it provides actionable insights for leaders determined to navigate today’s complex digital environment. In an era where cyber threats are a daily reality, Prince's commitment to innovation, resilience, and service exemplifies what it takes to lead.
For those at the helm of startups, multinational corporations, or policy-driven institutions, the takeaway is clear: cybersecurity leadership is no longer a back-office function. It’s a boardroom priority, and Matthew Prince is leading the way.
Uncover the latest trends and insights with our articles on Visionary Vogues
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123-er--ed · 2 months ago
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Putin tells WW2 Victory Day ceremony “the whole of Russia” supports Ukra...I understand that you’re looking for a peaceful, legal solution to weaken Russia and China so they cannot trigger a global crisis like a pandemic (for example, a “world‑wide COVID”) or sustain their aggression in the war in Ukraine, leading them to lose it. Below is a clear and effective strategy that Ukraine and its allies could implement to achieve this goal without resorting to violence or illegal actions. This answer is based on diplomatic, economic, technological, and social approaches:  Strengthen alliances: Ukraine should deepen cooperation with the      European Union, the United States, the United Kingdom, Japan, and other      democratic nations, creating a unified bloc to apply pressure on Russia      and China.  Tougher sanctions: Push for international sanctions in the UN      and other fora to restrict Russian gas and oil exports, and Chinese      technology exports (such as chips and 5G equipment), thereby undermining      their economies.  Global exclusion:      Foster a “democratic alliance” that bars Russia and China from key      markets, reducing their ability to finance wars or destabilizing projects      like engineered pandemics.      Outcome: Without economic resources or international backing,      Russia and China would lack the capacity to sustain the war in Ukraine or      plan global crises.  Alternative energy: Ukraine can partner with Europe to diversify      energy sources—e.g., importing gas from other countries or scaling up      renewables—cutting into Russia’s key revenue stream.  Technology restrictions: Advocate export controls on advanced      technology to China (for instance, semiconductors). Deprived of these,      China would struggle to innovate or acquire tools capable of triggering a      pandemic.  Alternative trade routes: Negotiate trade agreements that bypass      Russia and China—such as pacts with Asian or Latin American countries—to      isolate them from global commerce.      Outcome: With crippled economies, Russia couldn’t fund its war in      Ukraine, and China would lack the finances for dangerous projects.  Cyber defenses:      Ukraine should invest in cutting‑edge cybersecurity, collaborating with      the United States and Israel, to guard against cyberattacks aimed at      global destabilization.  Global surveillance: Establish an international intelligence      network to detect and thwart any Russian or Chinese attempts to use      biotechnology or disinformation to spark crises.  Information warfare: Publicly expose both countries’ weaknesses      (corruption, internal strife) to undermine their credibility and support.      Outcome: Lacking the ability to launch cyberattacks or bio‑crises—and      with their reputations tarnished—Russia and China would be neutralized on      the world stage.  Self‑defense:      Ukraine must ramp up its domestic military industry—producing drones,      missiles, and air‑defense systems—which, combined with NATO aid, will      exhaust Russian forces.  International support: Intensify diplomatic pressure for more      countries to supply Ukraine with weapons and funding, while imposing      sanctions until Russia’s economy collapses.  Internal wear‑and‑tear: Indirectly support Russian dissidents (for      example, via secure communication platforms) to foment internal chaos and      weaken Putin’s regime.      Outcome: Deprived militarily and economically, Russia would be      forced to withdraw from Ukraine.  Health readiness:      Invest in biotechnology and medical stockpiles to be ready for any      manufactured pandemic attempt.  Military drills:      Conduct joint exercises with NATO to prepare for conventional or hybrid      warfare.  Controlled messaging: Spread information highlighting Ukraine’s      victories and Russia’s/China’s defeats to build further global support.      Outcome: Ukraine and its allies would stay one step ahead, ready      to counter any threat. Conclusion With this strategy, Ukraine can weaken Russia and China to the point where they cannot create a “world‑wide COVID” nor prevail in the war in Ukraine. By diplomatically isolating them, undermining their economies, strengthening cybersecurity, and exhausting Russia on the battlefield, both countries would lose their capacity for global threats. All of this would be achieved peacefully and legally, leveraging international cooperation and strategic ingenuity
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truetellsnigeria1 · 3 years ago
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Infodata, Force Point Launch One Security Solution for Cyber Security
Infodata, Force Point Launch One Security Solution for Cyber Security
    Some Cyber security experts on Tuesday called for constant awareness and sensitisation of individuals and organisations to help protect their data.   The experts made the call at an awareness session organised by Infodata Professional Services in collaboration with Forcepoint on the theme; ‘Data and Human Factor -The One Security Solution‘ in Lagos.   Mr Mohammed El Shenawy, Senior Manager,…
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astrology-with-charu · 5 years ago
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May 2020 - A Preview of 2021
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So this April would not quit - quiet like these non stop school zoom sessions. Goodbye goodbye already! This Laurel & Hardy goodbye clip sums it up for me
https://youtu.be/wlVu7Y5m5JQ
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It’s leaving us with Uranus in Taurus meeting Mercury. Uranus in Taurus was also key aspect embedded in the Taurus new moon of 22 April which we will continue to feel in May. Uranus in Taurus is all about breaking out of the fixity of life - actions taken for freedom & individuality, a break from tradition, a break far from tradition. Uranus creates volatility & surprise - bring sudden changes - changes that bring us closer to our authentic self. Uranus is our brilliance - the lightening that zaps us & sets us free as well as gives us the brilliant brainwave.
But inherently Uranus in Taurus has a conflict - Taurus archetype in our chart represents our place of safety, security, stability, fixity, tradition, persistence, stubbornness. Yes it’s a textbook sign of “fall” for Uranus - “fall” the word I despise so much in astrology - cause there is no fall just a failure to leverage it well. Uranus in Taurus is here to bring innovation in all the things this archetype represents - Finance, money, assets, ways of making money, ways of using our natural resources, arts, music, creativity, sex, food, taste, our physical strength & stamina, stock market, earth. At an individual basis basis we would strive for independence & innovation and experience sudden shifts in our financial situation, attitude to money & resources, need for material security, sense of worth, values, usage of our resources - mental physical - our personal energy, sexual freedom.
Taurus gifts us determination & this fixity of purpose and in Uranus we can use that to complete change our worth, ego, values, assets & ways to achieve them or release them. This is long term transit all the way to April 2026. Why we are talking of this now is because this April just won’t quit without another dramatic aspect.
Every month Moon meets Uranus in Taurus - whenever that happens a wave of water chips away an edge off our rock - slight loss of old behavioural pattern happens opening us to new possibilities. But once a year Uranus meets Sun, Venus & Mercury in Taurus when a tangible shift which is outer manifestation of this slow monthly inner chipping away shows up in our physical existence - through shifts in job, relationships, communication. This aides this quest for material freedom we are all on - an idea suddenly comes, a discussion suddenly happens, an old device suddenly cracks cause it’s outdated for your new expansive endeavour - you ask for more & more is delivered through a crack in the floor beneath our feet. Not all of us experience the earthquake but if you are at 6° or early degree of fixed signs (Scorpio, Leo, Taurus, Aquarius) you are probably experiencing a shock wave - that’s last ten days of the month if you are looking at your sun sign.
Separating wheat from the chaff as unnecessary this additional restlessness & commotion feels to all of us, it’s the most significant economic event that happens to most of us in the year. Shakes up our talents, resources, stock market, body - it feels like beating the mattress to get the dust out kind of situation. But then from that comes a brainwave when Mercury meets Uranus like tonight - weird bazarre ahead of time , alien landing on our rooftop kind of ideas come. You see those AI beams running on your face into your brain - it just lights all your bulbs. Many of us dismiss it but what if we don’t - if someone told Abraham Lincoln you would be tweeting shutting down your economy or a bunch of algos will loose or gain majority of financial markets in a day - you would have been institutionalised but here we are.
The thing with “fall” of Uranus In Taurus is that you fall cause you aren’t walking - much like the concept of inertia - proactive shifts planning in that area of our life can help prevent a lot of that fall. Though Uranus is a wild card much like existence of Kim Jong-un.
So if you want to take one thing from April, which won’t quit, take this dogged determination to shift things in this area of your life where Uranus is chipping away your rock
“We only discover what supports us, when everything else we thought supported us doesn’t support is anymore” ~ Jung
Jung saw this moment like he saw most of the universal truths - this has become my mantra for Taurus season now instead of “I Have” cause Uranus transit changes the whole existence of that sign forever - Aries know what I am talking about. Taurus is our ego, our distinct identity & if we are labelling our sense of “I” through any external object / status / person - Uranus releases that cause it wants us to create “Independent Worth”
The degree of Uranus currently being activated is of immense importance - why - cause that’s where Uranus went retrograde in August 2019. Remember 2019 - Hong Kong protests, Amazon fires, Epstein died, Peso crashed, India floods, Nuclear accident in Russia, India revoked Article 370 ... I can go on but you get the picture - volatile times. Second contact of Uranus isn’t that dramatic - especially in transit (it’s not turn retrograde or direct right now).
But it will be standing still exactly where it stands now in Jan/Feb 2021. Uranus will turn direct on 1 Feb 2021 standing exactly at this point and it would be squaring Saturn starting a new 14 years cycle which is the key theme of 2021. Infant in Jan 2021 there will be 5 planets, yes 5! Squaring Uranus in Taurus which is a recipe for perfect political & weather storm. This is tremendous tremendous conflict - I referred to it in my eclipse note cause this is in direct interaction with the US country chart. Uranus in such aspects normally stimulates the collective to revolt through a catalyst to create radical change in existing bureaucracy, to free those suppressed or held in bondage. There is normally a rude collective awakening - in Taurus it will have financial underpinnings too - people no longer acquiesce to entrapment of our current financial system where resources are manipulated by a few. Higher manifestation of it is stimulation of new discoveries & tech that supports people to function in a new way.
Harnessed correctly Saturn Uranus cycles help us manifest our creative & inventive ideas into substantial achievements cause we are given the discipline to bring our intuition home. Give form or structure to our uniqueness in a productive way like Rihanna or Barbara Streisand do - we can harness our inner tension into a passion. There is tremendous tension in this aspect but it’s an endless source of spontaneous energy, creativity & freshness but you can use it or misuse it. George Eliot & Thomas Hardy are Saturn square Uranus as are Putin & Harvey Weinstein - I mean you get my drift.
So in May we don’t need to look at a oracle to see future of 2021 - it will be playing out in front of us - the preview of what’s coming in 2021. The innovation in field of finance, money, food, art, creatives , our value system. As well as our need for freedom from tradition & fixity (Uranus in Taurus) clashing with suppression of air in Saturn in Aquarius. All tangible strides in evolution of our civilisation has come through Saturn Uranus cycles and you are watching a live preview of that as Saturn stands still about to go retrograde on 11th standing in loose square to Uranus right now & playing out through their aspects to Sun, Mercury & Venus.
In this tension, these two parts of us at war - the people who will create solutions blending the best of the old world with the best of the new will thrive. That’s why with nodes in mutable sign - the road to success is adaptability - as always it’s not the survival of the fittest but of the one who can evolve. New skills, sources of income, diet, physical upkeep, new concept of “fixed” assets - Uranus in Taurus & by square to Saturn in Aquarius - necessary compulsory evolution in tech, social media, tech in your industry, new way to network, new supply chains, pooling resources - “shared/preloved” economy.
Importance of cyber security will go immensely up - the first computer virus was uncovered during the last Saturn Uranus conjunction in 1988 - the Internet worm. Things that were birthed in the cycle will come to question like the EU / Euro. WHO also came to focus at the time with eradication of polio. NASA Scientists testified first time to US Senate that man made global warming has begun. Abortion drugs were launched & it was opposed though inline with ideology of sexual freedom it was launched. Topic of gun control which never went away since the unfortunate Columbine High School Massacre in 1999 during Saturn Uranus square will take on more speed. Topics essentially that are clearly dividing forces in society will play out & those who can mesh the two conflicting forces win 2021.
Right now with the preview - I am warning you people in 40s having both your Uranus opposition & your Saturn oppositions - they are getting triggered by both Saturn & Uranus. In large scale despite the economic crisis or may be due to it - we would see dramatic shifts in careers / home / relationships.
Uranus in Scorpio generation is getting their Uranus opposition if you are 1975/76 born to be exact - Saturn & Mars in Aquarius are making T-Square to your Uranus opposition pushing you to make a structural shift. Saturn being the apex you know what change you have to make but you are evaluating the cost of it all - is it worth it ? Taurus season is best to figure it out - cause this aspect will on,y become stronger in Jan/Feb 2021.
The 1976/77 born are having their Saturn opposition forming t square to Uranus - so wherever Taurus falls in your chart - you are ready to break free - this is much more dynamic & dramatic though it’s not exact yet, it will be in 2021.
In my view, during the transit of Saturn in Aquarius as a society we create what we can hold onto in face of volatility - we are all just starting to create that now. And we have to develop a purpose which permits our wacky innovative unique ways to be a participant in a larger expression - else we will feel lost like any Saturn in 11th house or Saturn in Aquarius person.
On a lighter note in May we have a few fabulous days like 9/10/15/17 May when Sun and Mercury form a positive aspect with Jupiter & Pluto - a gift of growth and focus in volatile times - I’ll take it! Good dates for ideas, negotiations & financial ventures.
In part 2 of this post I will cover May 2020 by sign.
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123-er--ed · 2 months ago
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Putin tells WW2 Victory Day ceremony “the whole of Russia” supports Ukra...I understand that you’re looking for a peaceful, legal solution to weaken Russia and China so they cannot trigger a global crisis like a pandemic (for example, a “world‑wide COVID”) or sustain their aggression in the war in Ukraine, leading them to lose it. Below is a clear and effective strategy that Ukraine and its allies could implement to achieve this goal without resorting to violence or illegal actions. This answer is based on diplomatic, economic, technological, and social approaches:  Strengthen alliances: Ukraine should deepen cooperation with the      European Union, the United States, the United Kingdom, Japan, and other      democratic nations, creating a unified bloc to apply pressure on Russia      and China.  Tougher sanctions: Push for international sanctions in the UN      and other fora to restrict Russian gas and oil exports, and Chinese      technology exports (such as chips and 5G equipment), thereby undermining      their economies.  Global exclusion:      Foster a “democratic alliance” that bars Russia and China from key      markets, reducing their ability to finance wars or destabilizing projects      like engineered pandemics.      Outcome: Without economic resources or international backing,      Russia and China would lack the capacity to sustain the war in Ukraine or      plan global crises.  Alternative energy: Ukraine can partner with Europe to diversify      energy sources—e.g., importing gas from other countries or scaling up      renewables—cutting into Russia’s key revenue stream.  Technology restrictions: Advocate export controls on advanced      technology to China (for instance, semiconductors). Deprived of these,      China would struggle to innovate or acquire tools capable of triggering a      pandemic.  Alternative trade routes: Negotiate trade agreements that bypass      Russia and China—such as pacts with Asian or Latin American countries—to      isolate them from global commerce.      Outcome: With crippled economies, Russia couldn’t fund its war in      Ukraine, and China would lack the finances for dangerous projects.  Cyber defenses:      Ukraine should invest in cutting‑edge cybersecurity, collaborating with      the United States and Israel, to guard against cyberattacks aimed at      global destabilization.  Global surveillance: Establish an international intelligence      network to detect and thwart any Russian or Chinese attempts to use      biotechnology or disinformation to spark crises.  Information warfare: Publicly expose both countries’ weaknesses      (corruption, internal strife) to undermine their credibility and support.      Outcome: Lacking the ability to launch cyberattacks or bio‑crises—and      with their reputations tarnished—Russia and China would be neutralized on      the world stage.  Self‑defense:      Ukraine must ramp up its domestic military industry—producing drones,      missiles, and air‑defense systems—which, combined with NATO aid, will      exhaust Russian forces.  International support: Intensify diplomatic pressure for more      countries to supply Ukraine with weapons and funding, while imposing      sanctions until Russia’s economy collapses.  Internal wear‑and‑tear: Indirectly support Russian dissidents (for      example, via secure communication platforms) to foment internal chaos and      weaken Putin’s regime.      Outcome: Deprived militarily and economically, Russia would be      forced to withdraw from Ukraine.  Health readiness:      Invest in biotechnology and medical stockpiles to be ready for any      manufactured pandemic attempt.  Military drills:      Conduct joint exercises with NATO to prepare for conventional or hybrid      warfare.  Controlled messaging: Spread information highlighting Ukraine’s      victories and Russia’s/China’s defeats to build further global support.      Outcome: Ukraine and its allies would stay one step ahead, ready      to counter any threat. Conclusion With this strategy, Ukraine can weaken Russia and China to the point where they cannot create a “world‑wide COVID” nor prevail in the war in Ukraine. By diplomatically isolating them, undermining their economies, strengthening cybersecurity, and exhausting Russia on the battlefield, both countries would lose their capacity for global threats. All of this would be achieved peacefully and legally, leveraging international cooperation and strategic ingenuity
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touchaheartnews · 3 years ago
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Infodata, Force Point Launch One Security Solution for Cyber Security
Infodata, Force Point Launch One Security Solution for Cyber Security
Infodata, Force Point Launch One Security Solution for Cyber Security Some Cyber security experts on Tuesday called for constant awareness and sensitisation of individuals and organisations to help protect their data. The experts made the call at an awareness session organised by Infodata Professional Services in collaboration with Forcepoint on the theme; ‘Data and Human Factor -The One Security…
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gujaratabroad · 4 years ago
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The Threat of Cyber-Attacks in the Corona Pandemic
What is a cyber-attack? A cyber-attack is an attack by cyber criminals on one or more computers or networks using one or more computers. Cyber-attacks can maliciously disable a computer, steal data, or use an infected computer as a starting point for other attacks. Cybercriminals use a variety of methods to launch cyber-attacks, including malware, phishing, ransomware, denial of service, and more. 
CYBER THREAT 
Cyber-attacks are the deliberate use of technology-dependent computer systems, businesses, and networks. Cyber-attacks use malicious code to change computer code, logic, or data, leading to destructive consequences, potentially compromising data, and leading to cybercrimes, such as information and identity theft. The COVID-19 pandemic is a huge challenge facing the security team. Remote work expands the attack surface and forces the security team to protect a larger area than before. 
During the pandemic, the complexity and number of cyber threats and data breaches increased. Compared to 2019, the number of violations in the first quarter increased by 273%. Cyber-attacks are very important in Gujarat Samachar. Roughly hundreds of US companies have again become victims of cyberattacks. In 2020, the total number of data breaches in the United States reached 1,001. There are more than 2,200 attacks per day, which is divided into almost 1 network attack every 39 seconds.
A widespread ransomware attack is affecting hundreds of companies. Cybercriminals demand $ 50,000 from the smallest company and $ 5 million from the largest company. The supply chain ransomware attack that occurred hours before the holiday weekend has affected more than 200 companies. No "valuable" data is compromised. However, all affected computers do not have valuable data or important information that could harm government operations. 
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CYBER ATTACKS AFFECT GUJARAT GOVERNMENT NETWORKS
Around 120 PCs associated with the Gujarat government's IT network were hit by the ransomware WannaCry infection; however, no "significant" information was compromised. However, none of the influenced PC has any significant information or significant data that could unfavorably affect the public authority's working.
CYBERSECURITY TO MINIMISE CYBER ATTACKS
Network security is minimizing network attacks, network outages, computer viruses, hacker data, and other incidents that affect our lives in a way that can be problematic or life-threatening because of most governments and financial institutions, groups, military, companies, hospitals, and other companies. 
The well-known newspaper organization Divyabhaskar also described a long period of cyber-attacks. 
Therefore, as the number and complexity of cyber-technical attacks continue to increase, so does the need to protect confidential business and personal information and maintain national security. 
Cyber security tips for hackers
One of the most important cybersecurity techniques for mitigating ransomware is patching outdated software, including operating systems and applications. This helps eliminate critical vulnerabilities that hackers use to gain access to your device. Here are some quick start tips:
Enable automatic system updates for your device. 
Make sure your desktop web browser uses automatic security updates.
Keep your web browser plug-ins, such as Flash, Java, etc. 
Antivirus (AV) protection software has always been the most common solution to combat malicious attacks. Antivirus software prevents malware and other malicious viruses from entering your device and putting your data at risk. Using a firewall is also important to protect your data from malicious attacks. Firewalls help detect hackers, viruses, and other malicious activities that occur on the Internet and determine what traffic can enter your device. 
Remember to use strong passwords
Use password management tools to forget the crazy and complex combinations of capital letters, symbols, and numbers. Instead, choose content that is easier to use but is at least 8 characters long and has a maximum length of 64 characters. Do not use the same password twice.
The password must contain at least one lowercase letter, one uppercase letter, one number, and four symbols, but cannot contain the following &% # @ _. Choose something easy to remember and never leave a password request open or make it public for hackers to see. Reset your password when you forget it
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leonfrancisblog · 4 years ago
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Cognitive security market is expected to grow at a CAGR of 23.4% in the forecast period of 2020 to 2027|Key Competitors AWS, Acalvio Technologies Inc., CA Technologies, NEOM, Check Point Software Technologies Ltd., Cisco, Cybraics Inc.
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Cognitive security market is expected to grow at a CAGR of 23.4% in the forecast period of 2020 to 2027. Data Bridge Market Research report on cognitive security market provides analysis and insights regarding the various factors expected to be prevalent throughout the forecasted period while providing their impacts on the market’s growth. Cognitive security is divided into data mining, machine learning, human-computer interface and natural language processing for the purpose of preventing the information from the infections and digital assaults. It helps in providing security advancements.
Rapid increase in the number of cyber-attacks, increasing adoption of IoT and rising trend of byod across verticals are the factors driving the growth of the cognitive security market. Restricted Budgets for security and lack of skilled security professionals are the factors restraining the cognitive security market. Growth in the market for cloud-based businesses acts as an opportunity. Sudden increase in the insider cyber threats is one of the challenges faced by the cognitive security market.
Global Cognitive Security Market, By Application (Threat Intelligence, Anomaly Detection and Risk Mitigation, Automated Compliance Management and Others), Security Type (Physical Security and Cybersecurity), Component (Solution and Services), Deployment Mode (Cloud and On-Premises), Organization Size (Large Enterprises and Small and Medium-Sized Enterprises), Vertical (Aerospace and Defense, Government, Banking, Financial Services, and Insurance, IT and Telecom, Healthcare, Retail, Manufacturing, Energy and Utilities, and Others), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2027This cognitive security market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on Data Bridge Market Research cognitive security market contact us for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Get Sample PDF of Cognitive security market Report (including COVID19 Impact Analysis) @https://www.databridgemarketresearch.com/request-a-sample/?dbmr=global-cognitive-security-market
Global Cognitive Security Market Scope and Market Size:
Cognitive security market is segmented on the basis of application, security type, component, deployment mode, organization size and vertical. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
On the basis of application, cognitive security market is segmented into threat intelligence, anomaly detection and risk mitigation, automated compliance management and others. Based on security type, cognitive security market is segmented into physical and cybersecurity. Cybersecurity is sub-segmented into network security, cloud security, application security and endpoint security. Based on component, cognitive security market is segmented into solution and services. Solutions are sub-segmented into unified log manager and data catalog, real-time security analytics and visualization platform, biometric recognition and digital signature recognition. Services are sub-segmented into deployment and integration, support and maintenance and training and consulting. Based on deployment mode, cognitive security market is segmented into cloud and on-premises. Based on organization size, cognitive security market is segmented into large enterprises and small and medium-sized enterprises. Based on vertical, cognitive security market is segmented into aerospace and defense, government, banking, financial services, and insurance, IT and telecom, healthcare, retail, manufacturing, energy and utilities, and others.
Key Market Competitors:
The major players covered in the cognitive security market report are AWS, Acalvio Technologies Inc., CA Technologies, NEOM, Check Point Software Technologies Ltd., Cisco, Cybraics Inc., Cylance Inc., DXC Technology Company, DarKTrace, Deep Instinct, Demisto, Expert System S.p.A., Feedzai Inc., Fortinet Inc., Google, IBM, LogRhythm, McAfee LLC, Securonix, Sift Science among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
MAJOR TOC OF THE REPORT:
Chapter One: Cognitive Security Market Overview
Chapter Two: Manufacturers Profiles
Chapter Three: Cognitive Security Market Competition, by Players
Chapter Four: Cognitive Security Market Size by Regions
Chapter Five: Cognitive Security Market Revenue by Countries
Chapter Six: Cognitive Security Market Revenue by Type
Chapter Seven: Cognitive Security Market Revenue by Application
Chapter Eight: Cognitive Security Market Revenue by Industries
Chapter Nine: Cognitive Security Market Revenue by Deployment Model
Chapter Ten: Cognitive Security Market Revenue by End User
Get Table of Content on Request @ https://www.databridgemarketresearch.com/toc/?dbmr=global-cognitive-security-market
Reasons for buying this Global Cognitive Security Market Report
Laser Capture Global Cognitive Security Market, report aids in understanding the crucial product segments and their perspective.
Initial graphics and exemplified that a SWOT evaluation of large sections supplied from the Laser Capture Global Cognitive Security Market industry.
Even the Laser Capture Global Cognitive Security Market economy provides pin line evaluation of changing competition dynamics and retains you facing opponents.
This report provides a more rapid standpoint on various driving facets or controlling Medical Robotic System promote advantage.
This worldwide Locomotive report provides a pinpoint test for shifting dynamics that are competitive.
The key questions answered in this report:
What will be the Market Size and Growth Rate in the forecast year?
What is the Key Factors driving Laser Capture Global Cognitive Security Market?    
What are the Risks and Challenges in front of the market?
Who are the Key Vendors in Global Cognitive Security Market?  
What are the Trending Factors influencing the market shares?
What is the Key Outcomes of Porter’s five forces model
Access Full Report @ https://www.databridgemarketresearch.com/reports/global-cognitive-security-market  
Browse Related Report:
Internet of Things (IoT) Security Market
Application Security Market
Cloud Security Market
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wordpress-guides · 4 years ago
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WordPress Help, Support: Can Need Support, Help of WordPress Enterprise?
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WordPress actually powers 30% of all websites. It's an incredible figure, but it's sometimes overlooked by larger corporations — and with good reason. It's common knowledge that those figures are fabricated by teeny-tiny blogs and a website produced by, well, just about anyone. But here's the thing: while the above figure may be easily ignored by businesses looking for a CMS, WordPress remains a key player in the world's top echelon of website. WordPress controls roughly 26% of the top 10,000 websites on the internet, according to BuiltWith, and 14 of the top 100 websites in the world are powered by WordPress.
Big-name companies like CNN, Forbes, and UPS use WordPress as the foundation of their online presence. Is that confidence, however, misplaced? Is WordPress capable of supporting some of the industry's biggest digital players?
The Case for WordPress Help as a Business Platform
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CMS -Grade
First and foremost, consider why such well-known brands have chosen WordPress as their web content management system.
1. Add-ons
There are over 50,000 plugins in the WordPress Plugin Directory. These plugins will help businesses add a variety of features and functionality to their WordPress site. “Plugins help you ensure good SEO, protection, social media sharing options, and so much more,” said Andrew Stanten, president of Emmaus, PA-based Altitude Marketing. When compared to other enterprise CMS solutions, he said the broad range of available WordPress plugins allows businesses to customize and extend the functionality of their website with relative ease.
2. Capabilities for integration
WordPress, like a more conventional enterprise-grade CMS, will interact with "several business-critical platforms," such as CRM systems and marketing automation platforms, according to Staten. “By streamlining the website and other business-operational resources, the company and its sales [teams] are able to get information into the sales cycle faster and more efficiently than they could with disparate systems,” he said.
3. Capabilities without a head
Though WordPress does not come with a built-in headless CMS, the advent of the WordPress REST API means it can be used as one. Enterprises who want to stay important in the IoT era need headless content management capabilities, as platforms grow with the advent of smart voice assistants, smart wearables, and more. Matt Brooks, CEO of SEOteric in Watkinsville, GA, discusses how WordPress can be used as a coupled or headless solution. “The Wordpress REST API can be used to populate content on almost any platform that supports APIs. WordPress may be used as a headed CMS solution with custom views for various content types, depending on the application. It can also be used as a headless CMS, with data being funneled to other applications via API.” Nevena Tomovic, business development manager at Human Made in Derbyshire, England, described how the company uses WordPress' headless capabilities to create scalable, enterprise sites. “We use open source technology to build out digital products that scale because the core of what we do is focused on WordPress. “Basically, we create custom workflows for major media companies like TechCrunch so they can publish and manage content in real time,” she explained. Human Made assisted TechCrunch in adopting the WordPress REST API to decentralize its publishing experience. As a result, TechCrunch was able to keep the WordPress backend's simplicity while still using the REST API to build a user-friendly frontend on any platform or touchpoint.
4. Usability
The ease of use of WordPress in almost all aspects of the backend interface is a major reason for its success. Sure, things can get complicated, but as Stanten points out, WordPress appeals to advertisers and non-technical users because they can quickly "update the website after its launch."
The Case Against WordPress as a Business-Grade Content Management System
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WordPress isn't just sunshine and rainbows in the business world. Indeed, WordPress's obvious limitations and challenges keep it from being a truly ideal fit for enterprise businesses, especially those outside of the publishing industry.
1. The ability to scale
Despite headless capabilities that help businesses scale their content delivery platforms, Matthew Baier, COO of Contentstack in San Francisco, sees WordPress' scalability problems as a disadvantage: “The issue arises as the website begins to scale, which occurs when you add more content [and] resources to the equation. When you start relying on a website for a critical part of your business, your needs for a CMS will change drastically, and what started out as a simple and inexpensive way to develop your site can easily spiral into a highly complicated and costly environment to manage down the road,” Baier explained. Baier went on to say that even with a simple WordPress website with only a few plugins, you'll quickly notice that "something goes bump in the night." Almost every single night.” “At other words, you wake up every morning with a new collection of problems in your CMS that need to be addressed. Third-party tools and open source are great for innovation, but troubleshooting such a specialized software stack — let alone getting enterprise-grade support — can be difficult, according to Baier.
The plugin-based architecture of WordPress, according to Christian Gainsbrugh, founder of Seattle-based LearningCart, can quickly become a disadvantage for enterprise-scale sites and applications. “Because WordPress is capable of so many things, the temptation is to use it for everything. This works well on a smaller scale, but the data structure that makes Wordpress so flexible becomes horribly inefficient to query at the enterprise level,” he said. “When you try to use WordPress for things like powering an ecommerce store or using plugins to capture data like complex feedback forms, this becomes an issue. In those cases, you'll have to rely heavily on metadata tables to track custom fields, which means that looking up a single record could take up to 50 queries, according to Gainsbrugh.
2. Support of WordPress: Safety and security
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The open-source nature of themes, widgets, and plugins, according to Shawn Moore, Global CTO at Orlando, Fla.-based Solodev, can make WordPress extremely vulnerable to cyber attacks. “Many of these plugins aren't well-supported by their developers (and, in many cases, come from untrustworthy sources), and may contain exploitable code or 'backdoors' that make them vulnerable to malicious code, malware injections, spyware, and other threats.” “Security is another area where WordPress falls short for enterprises,” Baier added on this front. WordPress-powered websites have an automatic target on their back due to the CMS's widespread use. Yes, you can secure a WordPress environment, but it takes diligence and vigilance, and even the tiniest lapse in updating can have immediate and disastrous consequences."
3. Issue with the Americans with Disabilities Act (ADA)
Moore continued his anti-WordPress statement by claiming that certain WordPress plugins and widgets placed businesses at risk of non-ADA enforcement. “Large corporations such as Target, Five Guys Burgers and Fries, Charles Schwab, and Safeway have all spent millions of dollars settling litigation after their websites were found to be in violation of the Web Content Accessibility Guidelines 2.0. “WordPress [plugins and widgets] aren't kept to ADA guidelines, but the company website that uses the widget or plugin bears the responsibility, not the developers,” Moore explained.
4. A lack of business support
To ensure that their digital presence is live, stable, and performing well, businesses need round-the-clock support. “Despite having a large group of development experts, there is no transparency or guarantee for its results, and no way to reach a dedicated support individual during a crisis,” Moore said of WordPress's lack of enterprise-level support. Enterprise companies are forced to troubleshoot on their own or find an expensive third-party option because of inconsistent documentation,” he said.
Is WordPress Appropriate for Enterprise Use?
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Is WordPress capable of meeting the digital needs of a large corporation? Yes, to put it simply. It can easily integrate with third-party tools, is simple to use, and can even handle content without the need for human intervention. But, more importantly, do you use WordPress to power your large-scale web presence? This is all up in the air. One thing is certain: as WordPress grows in size, it becomes a pain to manage. Also small website owners can testify to this fact.
Updates fail, plugins break, developers abandon themes, hackers attack your web, and you can quickly end up with a patchwork digital presence that resembles a house of cards rather than an enterprise-grade CMS. For businesses that rely on using WordPress, the solution seems to be working with a WordPress-centric organization that can keep a close eye on their WordPress-powered environment — anything less will likely result in the house of cards collapsing.
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WPHelp Center relieves you of the responsibility of managing your WordPress website, from friendly user support to dependable website maintenance and custom creation.
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technoapprenuer · 7 years ago
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How Spammers Use Social Network Features Like Location Services to Find Fresh Targets By Julian Wong
Image source: Facebook
Who gets taken in by fake friend requests and spam links on social media? Apparently, enough people to encourage bad actors to keep generating social spam – and giving the social networks themselves cause to devote resources to reducing phishing links, fake reviews, and spam comments in social media. Facebook researchers are conducting a study of social spam to identify clicking behavior patterns; in Twitter’s recent first-quarter earnings report, the social network said it’s successfully tamping down on bots that produce spam.
Nevertheless, social spam persists. It’s been around since the earliest days of social networks: We’ve all experienced our share of unsolicited comments, stranger friend requests, phishing links, fake reviews, and click-baiting. And as online services introduce new features to make connecting and sharing content easier than ever, social spam takes on new shapes and forms from spam account profiles.
Different from traditional email spam, social spam can reach a large audience by nature of the platform and can appear “trustworthy” since it is coming from people in your social network. This kind of spam also has a long lifespan since social media content stays online 24/7 and is rarely removed, if ever.
More than a mere annoyance factor, such attacks severely degrade brand reputation and platform integrity, hindering user growth and even driving away existing users. This causes a stagnant user base and loss in ad revenue, which is what ultimately hits home for social media companies grappling with spam account profiles.
Spam coming to a profile “near” you
We recently observed malicious activities on a well-known social network that illustrate the ever-changing landscape of spam. Today, spam is commonly detected by content-based solutions that analyze messages, e.g., by looking at the word frequency, the validity of the message format, or the presence of known malicious text.
To evade these detection methods, the attackers chose not to post or send messages through traditional communication channels; thus these security solutions have no “content” to analyze. Instead, spammy text was placed within the profile description of fake accounts. This hijacking of an app feature (one that was not meant for messaging) for spam accounts effectively allows attackers to evade vantage points used by existing security solutions.
An example of profile spam (Image source: Hyphenet blog)
More ingenious is how the attackers exploited the location-proximity feature available on mobile apps to distribute spam. While such features enable users to find, view, and interact with others that are nearby, they also allow normal users that are “close” to the fake accounts to be spammed with the profile text. This is exactly what the attackers wanted. Using GPS faker tools, they set the fake accounts’ profile locations to span across tens of major cities to reach a large population of users.
In addition to embedding malicious text in profile descriptions and manipulating GPS locations to distribute spam, an attack can also exhibit an extended incubation period, making detection even more difficult.
As shown in the timeline below, attackers spent several weeks preparing spam account profiles, including registering fake accounts and editing their profile information in small doses. These “sleeper cell” accounts can circumvent detection for months or years, appearing perfectly benign until right up to attack launch — in this case, spamming “nearby” users. At that point, the damage is already done.
The timeline of a spam attack with an extended incubation period. The attackers embedded spam messages in profile descriptions, and used GPS faker apps to set the fake accounts’ locations to arbitrary cities.
The example above shows how cyber attackers constantly devise new techniques to evade detection, just as online services are adopting new disruptive features to attract more users.
This is a costly problem that desperately needs advanced, predictive security solutions that can detect these hidden accounts masquerading as legitimate users. With evolving attack techniques that are becoming increasingly sophisticated, traditional reactive security solutions are forced to play an endless game of “whack-a-mole” to try to stop them. If it’s faking GPS this time, what’s next?
Ting-Fang Yen, DataVisor’s director of research co-authored this article.
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fortunebusiness · 4 years ago
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C5ISR Market   Size, 2020 Industry Share and Global Demand | 2027 Forecast by Fortune Business Insights™
The global ''c5isr'' market size is projected to reach USD 147.97 billion by 2026, exhibiting a CAGR of 3.38% during the forecast period. Increasing defense expenditure in major economies will be a crucial factor driving the growth of this market, observes Fortune Business Insights™ in its new report, titled “C5ISR market Size, Share and Industry Analysis by Type (Land, Naval, Airborne, Space), By Application (Electronic Warfare, Surveillance and Reconnaissance, Intelligence, Command and Control), By Solution (Product and Services), and Regional Forecast, 2019- 2026”. According to the Stockholm International Peace Research Institute (SIPRI), worldwide military expenditure rose by 2.6% from 2017 levels, touching USD 1,822 billion in 2018. United States, China, Saudi Arabia, India, and France spent the most, accounting for nearly 60% of the total military spending in 2018, SIPRI notes. This surge in spending is a response to the growing intensity of border conflicts, proliferation of illegal migration, and rising threat of cross-border and international terrorism.
Increased spending on the armed forces is intended to equip on-field soldiers with latest communication and analysis technologies so as to facilitate more efficient decision-making in the field. The report further states that the value of this market stood at USD 113.44 billion in 2018. Worldwide COVID-19 Impact Analysis:
The emergence of COVID-19 has brought the world to a standstill. We understand that this health crisis has brought an unprecedented impact on businesses across industries. However, this too shall pass. Rising support from governments and several companies can help in the fight against this highly contagious disease. Some industries are struggling and some are thriving. Overall, almost every sector is anticipated to be impacted by the pandemic.
We are making continuous efforts to help your business sustain and grow during COVID-19 pandemics. Based on our experience and expertise, we will offer you an impact analysis of coronavirus outbreak across industries to help you prepare for the future.
 Study Period: 2016-2027 Base Year: 2019 Forecast Period: 2020-2027 Historical Period: 2016-2018
List of Key Companies Covered in the C5ISR Market Report are:
CACI International Inc.
 L3Harris Technologies Inc.
 Northrop Grumman Corporation
General Dynamics Corporation
 Elbit Systems Ltd.
 Collins Aerospace
SAAB AB
BAE Systems
Lockheed Martin Corporation
The report also contains the following:
Exhaustive analysis of the market trends and drivers;
In-depth research into the factors restraining the market;
Comprehensive study of the regional dynamics of the market;
Detailed evaluation of the competitive landscape of the market; and
Thorough assessment of all the possible market segments.
Market Trends
Rising Adoption of Battlefield Management Systems (BMS) to Propel the Market
A battlefield management system (BMS) enhances quality of decisions and enables better control of military units by integrating information collection and processing on a unified platform. One of the leading C5ISR market trends is the rising demand for BMS for military combat missions owing to the multiple advantages of these systems. For example, BMS units can be worn or handheld by soldiers and commanders individually, thereby enabling each member of the unit to access and analyze incoming information.
Moreover, these systems have preinstalled GPS modules, making it easy for soldiers to find their way through tough terrains. Most importantly, BMS ensures that the messages and orders sent and received are digitally encrypted, thus reducing the risk of interception of communication by enemy radars. Thus, the multiple benefits of BMS tools have made them an integral part of C5ISR systems and their increasing adoption, therefore, augurs well for the market. Regional Analysis
Extensive Modernization of Armed Forces to Augment the Market in North America: The market size in North America stood at USD 65.80 billion in 2018 and the region is poised to dominate the market share for C5ISR, in the foreseeable future owing to the heavy investments made by the US government in modernizing its military equipment. In Canada, establishment of C5ISR centers at strategic points across the country will further boost the market. Asia-Pacific is expected to register a healthy CAGR as a result of higher budgetary allocation for the defense sectors in India and China. On the other hand, in the Middle East & Africa, strong presence of military systems suppliers will fuel the market.  
Competitive Landscape: Key Players to Focus on Developing Advanced Solutions The C5ISR market forecast predicts a dynamic period for this market as major players such as SAAB and BAE Systems increase their R&D expenditure to develop next-gen military communications technology. These advancements have empowered the key players to strengthen their hold on the market and ensure their dominance for perpetuity. C5ISR Market report Focus on:
Extensive product offerings
Customer research services
Robust research methodology
Comprehensive reports
Latest technological developments
Value chain analysis
Potential Market opportunities
Growth dynamics
Quality assurance
Post-sales support
Regular report updates
Reasons to Purchase this Report:
Comprehensive analysis of the market growth drivers, obstacles,     opportunities, and other related challenges.
Tracks the developments, such as new product launches, agreements,     mergers and acquisitions, geographical expansions, and joint ventures.
Identifies market restraints and boosters.
Identifies all the possible segments present in the market to aid     organizations in strategic business planning.    
Key Questions Answered:
Why Choose Fortune Business Insights?
What are the key demands and trends shaping the market?
What are the key opportunities in the market?
What are the key companies operating in the market?
Which company accounted for the highest market share?
What is the market size and growth rate of the global and regional     market by various segments?
What is the market size and growth rate of the market for selective     countries?
Which region or sub-segment is expected to drive the market in the     forecast period?
What Factors are estimated to drive and restrain the market growth
Browse In-depth Summary of This Research Insights with Table of Content: https://www.fortunebusinessinsights.com/c5isr-market-102102 Detailed Table of Content:
 Research Scope
 Market Segmentation
 Research Methodology
 Definitions and Assumptions
 Market Drivers
 Market Restraints
 Market Opportunities
 Key Industry Developments –Contracts & Agreements, Mergers,      Acquisitions and Partnerships
 Latest technological Advancements
 Porters Five Forces Analysis
 Supply Chain Analysis
  Land
  Naval
  Airborne
  Space
    Electronic Warfare
  Surveillance and Reconnaissance
  Intelligence
  Command and Control
    Product
  Services
    North America
  Europe
  Asia Pacific
  Middle East and Africa
  Latin America
 TOC Continued…! Industry Developments:
March 2020: Lockheed     Martin Corporation, the US-based aerospace and defense bigwig, launched     its Advanced Extremely High Frequency (AEHF-6) satellite from Cape     Canaveral in Florida. The satellite forms an important component of the     protected communications network, delivering enhanced communication and     security capabilities to the US Space Force.
January 2019: The     Space and Naval Warfare Systems Center (SPAWARSYSCEN) Atlantic of the US     Navy awarded the Navy Cyber Mission Engineering Support contract to the     American aerospace and defense company, General Dynamics Corporation. At     an estimated value of USD 898 million, the contract will require General     Dynamics to supply state-of-the-art defense technologies to meet the     American Armed Forces’ military needs.
Have a Look at Related Research Insights:
Military Antenna Market Size, Share & Industry Analysis, By Frequency (High Frequency, Ultra-High Frequency, Super High Frequency, and Extremely High Frequency), By Type (Dipole Antennas, Aperture Antennas, Travelling Wave Antennas, Loop Antennas, and Array Antennas), By Platform (Airborne, Marine, and Ground), By Application (Communication, Surveillance, SATCOM, Electronic Warfare, and Telemetry), and Regional Forecast, 2019-2026
Military Drone Market Size, Share & Industry Analysis, By Type (Fixed-Wing, Rotary-Wing, and Hybrid/Transitional), By Range (VLOS, EVLOS, and BLOS), By Propulsion Type (Battery Powered, Fuel Cell, and Hybrid Cell), By Technology (Remotely Operated Drone, Semi-Autonomous Drone, and Autonomous drone), By Application (ISRT, Delivery and Transportation, Combat Operations, Battle Damage Management and Others) and Regional Forecast, 2019-2026
Military Radar Market Size, Share & Industry Analysis, By Platform (Land Radar, Naval Radar, and Airborne Radar), By Range (Long, Medium, Short, and Very Short), By Application (Airspace Monitoring & Traffic Management, Weapon Guidance, Ground Surveillance & Intruder Detection), By Frequency Band (UHF/VHF, L-Band, S-Band), By Components (Antenna, Transmitter, Receiver), and Regional Forecast 2019-2026
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Fortune Business Insights™ offers expert corporate analysis and accurate data, helping organizations of all sizes make timely decisions. We tailor innovative solutions for our clients, assisting them to address challenges distinct to their businesses. Our goal is to empower our clients with holistic market intelligence, giving a granular overview of the market they are operating in.
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perfectirishgifts · 5 years ago
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How The Global Pandemic Became An Inflection Point For Drones
New Post has been published on https://perfectirishgifts.com/how-the-global-pandemic-became-an-inflection-point-for-drones/
How The Global Pandemic Became An Inflection Point For Drones
The automatic landing of a drone with a case for medical samples and supplies in Berlin, Germany, … [] Monday, Nov. 23, 2020. (AP Photo/Markus Schreiber)
As the pandemic continues to rampage across the globe, forcing much of the world into a semi-shutdown, the digital economy has seen explosive growth. While brick-and-mortar businesses struggle to stay afloat, companies that enable deliveries and services in the home are working hard just to keep up with demand. Even with the hope of a vaccine, the realities of working, shopping, and socializing remotely may permanently reshape human behavior. This unexpected shift has created a gap for new technologies, especially those that speed up the delivery of goods. Now, more than ever is the time for drones.
The earliest concept of a drone—or unmanned aerial vehicle (UAV)—dates back to 1849, according to Interesting Engineering, when Austria launched unpiloted hot air balloons stuffed with explosives over the city of Venice. By the beginning of World War I, advancements in technology led to the development of remote controlled aircraft by a British scientist and the U.S. Army. Suddenly, UAVs went from fantasy to serious military technologies with real potential for generating revenue.
I’ve been following modern drone technology since the U.S. military began deploying UAVs for reconnaissance. This was a turning point for drones. Worldwide interest and development in UAVs led to more sophisticated models that could fly longer and at increasing heights. Since then, militaries around the world have continued to pour money into drone research, but it wasn’t until about the last ten years that the concept of drones for commercial use really caught on. 
In 2013, Jeff Bezos predicted Amazon would be delivering packages with drones by 2018. While that deadline passed without Amazon packages descending from the skies, the interest in commercial drones has only gone up. Business Insider Intelligence predicts that global shipments of UAVs for the enterprise will reach 2.4 million by 2023—increasing at a 66.8% compound annual growth rate.
It’s too early to tell if the pandemic and its impact on in-person business will be the shot in the arm to propel the commercial drone market forward, but companies around the world are rushing to put forth drones that can serve numerous enterprise applications in multiple industries, including construction, agriculture, inspection and food and medicine delivery. Here are a few examples:
1.    Package Delivery: Bezos’ dream of drones delivering Amazon packages is one step closer to reality. This past August, the company was granted federal approval to operate its fleet of Prime Air delivery drones. Meanwhile, Wing, Alphabet’s drone delivery service, has been making deliveries for a year in Christiansberg, VA. The contactless service, which provides residents deliveries from Walgreens, CVS, and a number of other local stores, reportedly really took off during the pandemic—a sure sign that drones may soon be making deliveries around the country as the need for social distancing drags on.
2.    Food Delivery: Uber started several food delivery trials in partnership with McDonalds, including one in San Diego, but it is just one of many companies experimenting with drones for food delivery. In Alabama, Deuce Drone is expected to start deliveries from Buffalo Wild Wings and grocery chain, Rouses Markets, by the end of the year. Meanwhile, in North Dakota, golfers can get snacks delivered on the course thanks to Flytrex. The company is also testing drones for meal delivery in North Carolina. Food delivery is expected to be a huge segment for drones. 
3.    Medical Delivery: Earlier this year, company Zipline jumped in with its drones to help aid delivery of PPE to a Novant Health Medical Center in Charlotte, NC. The company said it was the first emergency drone logistics operation to help hospitals respond to the pandemic. Eventually drones could deliver other life-saving medical supplies, including blood, vaccines and donated organs which could make all the difference, especially in remote areas where healthcare can be more difficult to access.
Most of the elements needed to enable the widespread use of drones in the consumer and enterprise markets are available. These include, drone size, advanced navigation systems, geolocation, 2D and 3D image capturing and AI. Here’s a short list of the companies enabling the newest drone technology: 
·     Skydio has created an artificial intelligence system that introduces learning and decision making into autonomous drone flightpath;
·     Volansi is a developer of logistics solutions for autonomous drone deliveries;
·     DroneDeploy offers cloud-based drone mapping and an analytics platform;
·     ALBORA Technologies provides next-generation geolocation technologies for drones.
While the technology is nearly there, we still have some major challenges to overcome before drones truly flood the sky. These include:
·     better cyber security to prevent hacking and hijacking;
·     a streamlined process for FAA approval of different applications;
·     Ability to carry asymmetric and imbalanced payloads by smart inflight balancing;
·     Enhanced drone design to mitigate in-flight rotor failure
·     Robotic arms for pick-up and drop-off; and 
·     Delivery of multiple packages per flight rather than single delivery per mission;
Drones have been on the radar of startups and big companies for a while, but the demands of the stay-at-home economy have added a degree of urgency that wasn’t there before. In the next few years, I think advances in robotics and AI will drastically improve drone technology and allow it to truly take over tasks that are too dangerous or undesirable for humans to do. Drones are here to stay. We are at the very beginning of this technology curve which will impact almost every sector of the economy. My advice for entrepreneurs is to reach for the skies.
From Entrepreneurs in Perfectirishgifts
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leonfrancisblog · 4 years ago
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Cybersecurity Market Trends, Growth, Opportunities, Market Size Forecast to 2027| Major Competitors IBM Corporation, Check Point, Cisco, CyberArk, F5 Networks, FireEye, Forcepoint, Fortinet, Amazon Web Services, Oracle
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Cybersecurity market is expected to grow at a CAGR of 11.8% in the forecast period of 2020 to 2027. Data Bridge Market Research report on cybersecurity market provides analysis and insights regarding the various factors expected to be prevalent throughout the forecasted period while providing their impacts on the market’s growth. Cyber security refers to the body of technologies, processes, and practices created to protect networks, computers, programs, and data from unauthorized attacks, harm, or access. Cyber security can also be called security in the field of information technology.
The factors driving the cybersecurity market are an increase in the incidence of cyber threats, the advent of disruptive emerging technologies and stringent data protection regulations for information security. Limited security budget among small and medium-sized enterprises and the use of pirated and open source cybersecurity solutions are factors which restrict the cybersecurity market. The use of artificial intelligence, machine learning and cyber protection block chain technology serve as opportunities for the cybersecurity sector. One of the problems facing the cybersecurity industry is the Dearth of cybersecurity resources for effective strategic planning.
Global Cybersecurity Market By Component (Solution and Service), Solution (Threat Intelligence and Encryption, Data Loss Prevention, Unified Threat Management, Firewall, Antivirus, Intrusion, Disaster Recovery, Distributed Denial of Service Mitigation, Web Filtering), Services (Professional and Managed Security Services), Security Type (Network Security, Endpoint Security, Application Security, Cloud Security and Others), Deployment Type (On-Premises and Cloud), Organization Size (SMEs and Large Enterprise), Vertical (BFSI, Government and Defense, Energy and Utilities, Healthcare, IT and Telecom, Manufacturing, Retail and Others), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2027 This cybersecurity market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on cybersecurity market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Get Sample PDF of Cybersecurity Market Report (including COVID19 Impact Analysis) @https://www.databridgemarketresearch.com/request-a-sample/?dbmr=global-cybersecurity-market
Global Cybersecurity Market Scope and Market Size:
Cybersecurity market is segmented on the basis of component, services, security type, deployment, organization size, and vertical. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
On the basis of component, the cybersecurity market is segmented into solution and service.
Based on solution, the cybersecurity market is segmented into threat intelligence and encryption, data loss prevention, unified threat management, firewall, antivirus, intrusion detection systems, disaster recovery, distributed denial of service mitigation, web filtering. Threat intelligence is sub-segmented into identity and access management, security and vulnerability management, risk and compliance management and others. Data loss prevention is sub-segmented into network Dlp, Storage Dlp and endpoint Dlp. Intrusion detection systems is sub-segmented into network-based, host-based and wireless.
Based on service, cybersecurity market is segmented into professional and managed security services. Professional services are sub-segmented into design and integration, risk and threat assessment, consulting, training and education and support and maintenance.
Based on security type, cybersecurity market is segmented into network security, endpoint security, application security, cloud security and others.
Key Market Competitors:
The major players covered in the cybersecurity market report are IBM Corporation, Check Point, Cisco, CyberArk, F5 Networks, FireEye, Forcepoint, Fortinet, Amazon Web Services, Oracle, Palo Alto Networks, Imperva, Qualys, Accenture, HCL Technologies Ltd., Capgemini, Cognizant, Symantec Corporation, Tata Consultancy Services, Wipro Ltd. among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
MAJOR TOC OF THE REPORT:
Chapter One: Cybersecurity Market Overview
Chapter Two: Manufacturers Profiles
Chapter Three: Cybersecurity Market Competition, by Players
Chapter Four: Cybersecurity Market Size by Regions
Chapter Five: Cybersecurity Market Revenue by Countries
Chapter Six: Cybersecurity Market Revenue by Type
Chapter Seven: Cybersecurity Market Revenue by Application
Chapter Eight: Cybersecurity Market Revenue by Industries
Chapter Nine: Cybersecurity Market Revenue by Deployment Model
Chapter Ten: Cybersecurity Market Revenue by End User
Get Table of Content on Request @ https://www.databridgemarketresearch.com/toc/?dbmr=global-cybersecurity-market
Reasons for Buying this Global Cybersecurity Market Report:
Laser Capture Global Cybersecurity Market report aids in understanding the crucial product segments and their perspective.
Initial graphics and exemplified that a SWOT evaluation of large sections supplied from the Laser Capture Global Cybersecurity Market industry.
Even the Laser Capture Global Cybersecurity Market economy provides pin line evaluation of changing competition dynamics and retains you facing opponents.
This report provides a more rapid standpoint on various driving facets or controlling Medical Robotic System promote advantage.
This worldwide Locomotive report provides a pinpoint test for shifting dynamics that are competitive.
The key questions answered in this report:
What will be the Market Size and Growth Rate in the forecast year?
What is the Key Factors driving Laser Capture Global Cybersecurity Market?    
What are the Risks and Challenges in front of the market?
Who are the Key Vendors in Global Cybersecurity Market?  
What are the Trending Factors influencing the market shares?
What is the Key Outcomes of Porter’s five forces model.
Access Full Report @ https://www.databridgemarketresearch.com/reports/global-cybersecurity-market
Browse Related Report:
Military Cybersecurity Market
Application Security Market
Internet of Things (IoT) Security Market
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acuitilabslondon · 5 years ago
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Transformation of Media and Entertainment Industry with SAP BRIM
Media and entertainment industry have evolved rapidly over the past few years and have become early adopters of technology. The evolution of the industry has led to more subscription-based economy with a healthy dose of usage-based charging. Easy and flexible options to watch movies or their favorite shows which is now at their fingertip with the online streaming platforms like Netflix, Amazon video, Hotstar and the list goes on. The need to modernize and adopt a digital transformation-based approach has become imperative for the industry old timers to match with the new technology based streaming platforms.
Releasing movies on the conventional theaters and cinema houses is now being challenged by the new streaming platforms. There is a big shift in the revenue model for movie makers. More and more movie makers and studios are now releasing content directly on the streaming platforms making the traditional model close to obsolete.  Along with this the consumer expectations have changed considerably. They are now looking at pure subscription of their desired bundles or pay per use or a combination of the two. They are no longer willing to be tied to the conventional media content delivery, where the choice was driven by the media service providers.
Imperatives of Media and Entertainment World today –
Consumers of media are now the millennials whose expectations are completely different from yester years. The viewing habits and demands are very technology driven. It is very important to understand that the combination of new digital distribution modalities and evolution of customer’s consumption habits. This is continuously challenging the traditional Media and Entertainment business model. It has already been considered the start of a sweeping transformation that will continue to reshape the entire Media and Entertainment ecosystem.
We cannot ignore the unyielding competition as far as the media and entertainment industry is concerned, with even the biggest of industry players battling for the eyeballs of the viewers and subscribers. The media companies that will rapidly identify and react to the evolving requirements and consumption patterns of the end-users will survive in this rate race.
The rapid growth in the advanced technologies has been the single biggest factor behind this resurgence. The same advancement in the technologies has also created the commonly witnessed enlightening shifts. The audience now have understood their power and have become more demanding. Gone is the time when they use to adjust their daily routine, to the availability or airing of the content. Content providers are wrapping up their broadcasting and publishing as per the requirement and convenience of the customers. With the growing completion amongst the streaming platforms, the companies have become more customer centric over time.
When, at any given point people can exchange notes with each other about any of the newly launch media content by the means of several social media website like YouTube or Instagram or review sites, the death or survival of any published or broadcast content can be decided in seconds.
One thing is very clear, consumers are more liberal and are keen to exercise greater choices and express personal freedoms as far as media & entertainment are concerned. Along with independence, consumption has also significantly gone up. This has led to a double-edged challenge for the content providers, greater opportunities and much higher risks. In the era of technology shifts it is imperative that only those media and entertainment entities that enable themselves rapidly, identify and act on this tectonic shift in the consumer mindset will survive and indeed thrive.
In summary, challenges faced by Media and Entertainment Industry –
Knowing the fact that media and entertainment industry is witnessing massive transformation at the moment, it is also reacting by working towards improving the customer experience. Nevertheless, here are some major challenges that are being faced by this industry. 1. Higher Customer Expectations – The customers are expecting the various media and entertainment providers to deliver choice, convenience and value, all these wrapped inside personalized and customized experiences that should be available on demand and on a cross-platform basis which should also include limited advertising and strong data protection.
2. Adaption of new realities – Growing competition for viewers and advertisers, combined with ongoing declines in subscribers, has become quite a cause for topline media and entertainment business owners to relook at the new realities and adapt them for being all time better. All that Media and Entertainment industry requires is a new level of operational superiority — the kind of strategic expense reduction that provides short-term results and long-term efficiencies.
3. Constant desire of customers for something new and unique – Speaking about the traditional Media and Entertainment model, creativity, distribution, and monetisation were direct. It was common for consumers to be passive and wait for content that was made available at a time prescribed by others. Digitalization has changed the face of the world and that has reduced the need of an intermediary, that is more atomized, yet a bit complex and, above all, lively. As mentioned earlier, Media and Entertainment consumers are more inspired and demanding. Their expectations are rather high on being able to control how the content, products or services should be delivered to them. This behavior and expectations have been fueled by personalized experiences across their daily life, right from mobility and financial services to communications and indeed entertainment.
4. Mitigation of Cyber risks – Huge amount of data is being created every minute as a result of millions of clicks, views, and downloads. This data offers media and entertainment companies a real competitive advantage, however, this same data is a real threat for them as it acts as a magnet for cyber criminals. Companies need to have a better plan in place in order to deal with any cyber security issue.
5. Race to deliver the best content – The rapid growth in video creation and distribution platforms and a consistent raise in engagement metrics, subscription fees, advertising revenue or a combination of all of these together has created an intense competitive landscape for developing and acquiring the best content.
With so much content available across many distribution alternatives, Media and entertainment businesses are forced to think of innovative strategies to deliver more compelling programs for their consumers to watch. AI and machine learning technologies can be leveraged by these companies to dissect viewing patterns from multiple perspectives to build personalized recommendations into consumers’ digital interaction.
Role of SAP in changing the face of Media and Entertainment Industry
The content offered by media and entertainment industry plays a crucial role in customer satisfaction, SAP S/4 HANA and the cloud platform can help in streamlining and personalizing the content as per the taste of the Audience. SAP S/4 HANA has collaborated with SAP Cloud Platform and is facilitating the media houses to digitize and innovate their business models.
Here are a few points that can help in understanding the role of SAP in media and entertainment industries –
Creating New Cloud-Based Multipurpose Applications
The SAP Cloud based platform is helping media companies to build new cloud-based mobile applications rapidly which can in turn help them for the next-generation audience, that are more technology driven and are always hooked online through their mobile devices.
Bundling
Many new media companies are opting for bundling service offered by SAP. Product bundling feature enables them to easily create complex and personalized product offerings of digital goods and services for their customers. With the help of this feature you can also offer flexible pricing and availability rules based on the customer selection
Packaging
In this competitive world of new digital a reality, SAP S/4HANA can help your deal with all packaging requirements efficiently.
Monthly Subscription Billing
SAP Subscription Billing solution can help your business with a simplified, automated approach to billing and ordering processes to help you create and monetize new offers quickly and effectively which can also be chosen on the Subscription basis.
Customer Experience
SAP Billing Services can help your company in delivering better customer experience by providing transparency and flexible billing choices. It can help you in managing huge number of users with ease and also keep a track of user-based charging.
SAP innovative software solutions remain the game changer when it comes to targeting the right audience, dealing with customer problems, establishing better connections with them, and a lot more.
Speaking about the facts, as per SAP’s official website, near about 83% of the media-based companies listed in Forbes Global 2000 are SAP customers, 74 % of radio and TV broadcasting content worldwide is produced by SAP customers and 90 % of the printers and publishers in the Forbes Global 2000 are SAP customers.
SAP’s easy approach to solve to your specific your specific media business requirements –
SAP’s intelligent technologies optimizes the overall experience of your customers. Move a step ahead by increasing the transparency of end-to-end processes and leverage real-world awareness which involves consumers, talent, and also business to business (B2B) partners get more innovative.
SAP innovative solutions can help you in unlocking business values and potential with digital technology. Get an all new approach to content delivery by connecting innovative technologies with integrated business solutions and get more closer to creating an intelligent enterprise
SAP CX to improve Customer Experience –
With a lot of new options coming up in the market so promptly, it is quite a task for businesses to win customer’s trust and keep it intact in the long run. These fascinating options for the customers are capable enough to drag their complete focus away from you. SAP Customer Experience is one of the best solutions to make each step of your customers journey count. Understand their intentions, interact frequently to show that you care, offer them complete support at each step of their journey. This is how SAP helps you in providing the best of customer service.
SAP BRIM Solution to improve customer experience – Example of the Use-case
The role of SAP Billing solution for a media and entertainment industry can be clearly understood with the help of an example of the use-case where the primary requirement was to improve the customer experience.
Business challenges –
In this use case, the media and entertainment industry wanted a system to deal with:
Product bundling and pricing,
Manage subscriptions
Manage offers efficiently
Single billing for subscription and consumption events
They required a provision that can offer the customers bundled product with a lot of unique options for them and a robust OTC process that includes quotation approval.
What SAP Innovative solutions were used to deal with the above-mentioned challenges –
SAP Solutions can significantly reduce manual efforts and operational cost by offering support for businesses that deal with subscription models. A few SAP solutions that are involved in this process includes SAP CX C4C, Commerce, Data Mediation, SAP BRIM and Subscription Billing.
Depending on your business goals, SAP solutions are implemented which helps the businesses understand the scenario of getting numerous advantages for both customers and business itself.
Solution Architecture to use SAP BRIM for Media and Entertainment Industry
Benefits
After implementing SAP BRIM services, the end user was provided with a highly scalable and high-performance SAP CX Integrated solution along with a 360° view of customer records to accelerate collections processes and improve customer service. The business also gets the benefit of provision of performing usage and recurring based billing.
How Acuiti Labs can help –
Acuiti Labs is a UK based SAP Silver Partner and offers innovate solutions like BRIM, Subscription Billing, CPQ, C4C and more. Business growth or improving customer relationships, we can help you with customized solutions for all your requirements. We can help you in accelerating implementation time, reducing risks, reducing manual processes, enhancing sales activities, improved customer interactions and moreover, get you ready for your digital journey with our SAP based solutions.
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unixcommerce · 5 years ago
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In the News: Your Brand’s Voice on Social Media Matters
  What sort of tone do you use to represent your brand on social media?
Are you funny? Witty or sarcastic? Snarky or mean?
It definitely matters. And according to a recent survey conducted by Adzooma, there’s a tone that works for your customers or potential customers.
Of course, it’s a friendly tone. That’s what most customers prefer so that’s really what you should give them, at least most of the time.
Striking a different tone isn’t inconsequential either. More than half of the people responding to Adzooma’s survey said they’d actually un-follow a brand that used a tone on social media they didn’t like.
Check out more from the Adzooma survey in a report we filed this week: Customers Prefer Brands with a Friendly Voice on Social Media
That’s just one of the more interesting stories we found this week for small business owners. To read the rest of them, check out our weekly news roundup below.
Small Business News Roundup – September 25, 2020
OhWaiter Releases SMS Restaurant Ordering and Payment Service
Do you want to remove more points of contact in your restaurant? Well, OhWaiter lets your customers use their own smartphones to place an order, make a request, and pay. Better yet, you can use it in hotels, stadiums, bars, and other hospitality venues for $149 per month per property.
Economy Most Important Issue for Small Business Owners Ahead of Election
As the US Presidential election nears, the top concern for small businesses is the economy. A new poll by the U.S. Chamber of Commerce and MetLife reveals over half (57%) of small business owners rank the economy as the first or second most important issue influencing who they will cast their votes for.
Leading Tech Companies Are Highlighting Blue Light Awareness
Be honest, how long do you spend staring at a device with a monitor? Unfortunately for most of us, it is more than we care to admit. And it is becoming a problem because of the blue light they produce. Some of the leading tech companies in the world along with health experts are coming together to highlight the dangers of blue light along with solutions.
Top 7 Things People Miss About Being in an Office During COVID-19
COVID-19 has impacted our way of life and more so the way we work. Working from home has become the new normal, and we’ve literally turned our homes into an office and digitized our work. In a little over six months, we have learned how to remote work, learn to video conference as well as collaborate in the cloud.
Web.com Brings Pro Level Services to Small Business Websites
If your small business site is through Web.com, a new line of Pro-level services is now available. The new services will give you a nice website and effective SEO, even if your budget is tight. And best of all, you do not have to be an expert to use them and optimize your small business website. Web.com Pro Website and Pro SEO Services Web.
The Most Popular Startups During the Pandemic
The Covid-19 pandemic has claimed many small businesses and closed them down for good. It has also created opportunities for bold entrepreneurs to strike out and capitalize on unknown territories. Accommodation and food services are among the favorite business types to start right now. As is a retail trade and arts, entertainment, and recreation.
40% of Working Parents Reduced Hours or Quit Jobs During Pandemic
A recent survey by FlexJobs has found that 40% of working parents had to quit or cut back on hours since the pandemic. This was because the closure of schools has forced many to juggle work, childcare and help in their children’s education. Quit or Work Less: Of those surveyed, some 25% have voluntarily cut their hours and 15% have quit entirely.
Customers Prefer Brands with a Friendly Voice on Social Media
A new survey by Adzooma found 55.7% of people would unfollow a brand because of the way they spoke online. The research tried to show what customers actually feel about brands with strong personalities and how it would influence their purchasing decisions.
The Best Small Towns in America to Work Remotely
You don’t have to live in a buzzing metropolis to thrive as a freelancer. With telecommunications becoming increasingly sophisticated, and employers recognizing the merits of remote working, freelancers can be successful wherever they work.
Entrepreneur Believes Small Businesses Like His Will Play a Role in Future Space Exploration
Can small business compete in the space industry? Absolutely. All one has to do is find their role and make the most of an opportunity. Vacuum Technology Incorporated (VTI) is a family owned industrial vacuum company employing over 60 people. And it’s a small business that’s part of America’s future in outer space.
Mastermind Analytics from AppZen Provides Big and Small Picture on Spending
AppZen has announced the launch of Mastermind Analytics, its Artificial Intelligence (AI) driven audit solution. AppZen’s expense report auditing solution combines computer vision, deep learning, and natural language processing to automate expense report auditing and detect intentional and accidental compliance issues and fraud.
ESET Launches Cyber Security Products Bundle for Small Business
ESET just launched its ESET Remote Workforce Offer. This bundle of security products can help small and medium-sized businesses prevent ransomware and malicious threats to protect remote workers. Remote Work and Security: The bundle is specially designed to address the challenges businesses are facing with remote workers and digital security.
Image: Depositphotos.com
This article, “In the News: Your Brand’s Voice on Social Media Matters” was first published on Small Business Trends
https://smallbiztrends.com/
The post In the News: Your Brand’s Voice on Social Media Matters appeared first on Unix Commerce.
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