#Post-Production Strategy

[garvescope]

The One Stat Netflix Prioritizes Above All

Here’s the brutal truth Netflix doesn’t advertise, but their internal documents (leaked in 2023) confirmed: completion rate is king. Not views. Not likes. Not even watch time in minutes. If viewers don’t finish your film, the algorithm assumes something’s wrong—and it buries your title. It gets recommended less. It drops lower in search. It quietly disappears into the black hole of…

[wip]

can you elaborate more on the point from the product strategy about supporting creators, showing their posts to more people and increasing engagement? i think most users are under the impression that the only way to make a social media algorithm is exactly like tiktok's, which only rewards the most popular creators, accounts that post extremely often, etc. are you actually looking to boost less popular accounts and increase engagement, or just proliferate the same sort of algorithm all over the website?

Answer: Hello, @barbieharrington!

We are looking to give a limited amount of extra exposure of new posts to a wider audience. Right now, if you’re new to Tumblr and create a post, there’s a high chance it will never be seen by someone else. And thus, as a new creator on Tumblr, it can be difficult to find an audience. 

We’d like to make it slightly easier by giving these creator’s posts a little extra exposure, in the hope that those posts find their way to people that will love them—and perhaps even reblog and follow. This can help encourage creators to continue posting great content for all of us to enjoy. Existing creators with a large number of followers don’t have this problem, as all of their posts are likely going to be seen by many people already.

In addition, we are also exploring features and tools to help creators, and we are excited to tell you more about this as and when we can.

Thanks for your question—this is an important point to address, and we’re grateful you asked.

Best,

—Eli and Marina

[rogloptimist]

demi/puck at wc but like. specter of lotte right

[studentbyday]

oops! i did it again. lessons from this school year...

Hey, you remember that post I made about my winter term priorities? HAHAHAHAHahaha ha ha. That plan totally went to shit, but it's all part of the journey, right? 😅 (Tbh, it's quite difficult to make a conscious effort to change yourself when the default response to being and feeling busy is to go on autopilot -> all the unconscious habits, even if unhealthy, take control, and bc it's unconscious, you don't realize it until it gets quite bad! anyway! no more! my future plans make it so this will be impossible to do while still retaining some sense of sanity. so to prep, we're gonna slowly implement little changes so hopefully it's not so overwhelming that i give up)

🧘🏻‍♀️ comparing mindsets in fall and winter term

Fall term was not that bad bc I had 2 STEM subjects I really really loved and was interested in (biochem and mol bio 💕), and despite their difficulty, that love and interest and the feeling that "I am in the right field for me" kept me positive. There were times I thought I would feel burnout symptoms if I wasn't careful, but I really think that positivity protected me from the worst of it.

Winter term, however...I had one favorite subject: moral philosophy, which led to me wistfully dreaming about an AU in which I double majored in philosophy and piano performance, lol. After the highs of biochem and mol bio and the natural ease with which the bits of info flowed together in those subjects, I did not enjoy pharmacology or the 2nd half of psyc as much -> loss of interest -> negativity and feeling like I'm in the wrong field bc how dare I not like pharmacology (or psychology) as much as the other life science-y subjects when it's really so important for us to survive and thrive! 😅 I mean, there were times I could get that spark from pharmacology or psyc, but it wasn't often enough or intense enough to keep me consistently inspired throughout the semester. The feeling of "maybe I don't have what it takes and I'm in the wrong field" was compounded by the re-realization that there's sm to know of bioinformatics and I struggle to know any of it! Persevering is important, but it's harder to persevere with a negative mindset.

😤 what went wrong this school year and what i learned from it

I still struggle with perfectionism (and bc of it, procrastination). While it might not be as bad as it was in high school, I still spent too long on assignments that weren't worth much and during finals season, was so scared of getting less than 90% just to keep up my A+ streak. Like, I'm pretty sure no one who cares to know your GPA cares about whether you have an A+ streak or not. I have too high a threshold for what is a "disappointing" grade. I also struggle with deep regret about how I haven't mastered everything they throw at us in each course... definitely an unrealistic expectation, especially as the proportion of new info to absorb increases with each course. I did what I could using what I knew to do, so it is what it is. I may find ways to make improvements and learn more, but I won't beat myself up for not having known to do those things in the past.

Did not use effective study methods. Since first year, my problem has been keeping up with the readings and my solution has been to just use typed outline notes. It worked for the first few years when it was mostly review from previous courses with a few new concepts in between. But as I progress through my degree, the proportion of completely new info is increasing. This notetaking method won't work anymore bc it just causes cognitive overload, especially during exam season (when I've mostly forgotten the details of everything that isn't smth I've already known for years). E.g. for pharmacology, I got so bogged down by the details of all the drug classes that I didn't see the big picture and so didn't organize the info according to it. This made it hard to see patterns and better chunk the info. I was so stressed during finals season bc of this (and the sheer amount of notes that I had to read for psyc 😭). What makes it feel like even more of a problem is that the cognitive overload problem from my notetaking method has been a thing for all other uni courses thus far, it's just that pharmacology was the first time I needed to create a stronger connecting thread between the otherwise disparate pieces of info (drug classes). In all other courses, that thread was part of the nature of the topic being studied so I eventually understood it as I kept going and mentally re-organized it in my brain...but even then it was hodge-podge and so my depth of mastery was and is so flimsy, and every semester I leave feeling drained and like I wasted the opportunity to maximize my learning. (How dramatic I get about this is also probably tied to my perfectionism, but I still think it would greatly benefit future me to change my notetaking style.)

🎓 advice for future me

Look at the academic calendar, specifically the faculty course descriptions. Look at how many hours they say you should expect to spend on each activity in the course. Try to use those learning hours as a guide for your schedule so that you don't spend too long on an item that isn't worth much. If there isn't such a breakdown, assume one based on whatever they give you or other courses and adjust from there.

Be a more efficient reader by skimming the text first so you can map the flow of info in a way that best creates ease of understanding/synthesis/memory (e.g. via an outline, tree diagram, flowchart, mind map, or simple drawings - and noticing when a list/outline will NOT be helpful bc it'll just be too overwhelming and not easy to compare/contrast info and see patterns). I knowww you've survived thus far without doing it this way and done well, BUT with this many courses, the increasing complexity of each subject, and the overload of info in each, you WILL need to do this to make quicker work of the readings, save you sooo much stress during exam seasons, and improve how much you learn while in school which is the real goal you've wanted to achieve all this time. Don't repeat the mistake you made in pharmacology. And it really doesn't have to be aesthetic and you definitely should NOT get caught up with it if you really wanna learn. You could just use one color for everything and a highlighter and just basic shapes/lines - that alone can be way more effective than boring paragraphs/lists or a colorful, overly complex diagram that'll just distract you from the main point.

Create a realistic daily routine (wake-up and sleep times, start and end times for schoolwork) and be strict about following it. Set your non-negotiables for personal goals to keep up with alongside your schoolwork bc academics aren't everything. Remember how you regretted not devoting more time to extra-curriculars and other skills in high school which would've rounded you out as a person. You can try theming the parts of the day so that you don't have to think about what task you should do first after study breaks and keep up the momentum (e.g. mornings for readings and notes, afternoons for active recall/homework). Then you can live the rest of the day after school as structured or unstructured as you wish. If this strategy doesn't work for you, you don't have to use it.

Take advantage of interleaving so you don't get bored. Whether by following the theming strategy or just switching subjects every hour, idc if you aren't done yet, you better switch bc the second consecutive hour of the same thing is never as effective as the first.

[itwoodbeprefect]

the whiplash of watching the four main characters of a show leave a guy strung up in a way that means they are accidentally (but very directly) responsible for his rather gruesome death when he somewhat inevitably stumbles and dies, only to then immediately have one of those main characters get into her Suzuki Swift! (tm, c, r, click here to buy now) and show us several well-placed yet entirely unnecessary close-ups of the many great & useful features of this vehicle which she totally loves and is very happy with (comfortable and safe, even after a bout of manslaughter!!!).... never change, thai dramas

[curseyou]

mmm i'm a liar, mood drop. i just got mad about work again, so i'll be on discord though ✨ if you want to write anything on there hmu

[crescentfool]

just put a one star review on the tumblr app 🤧

[reloaderror]

“tumblr is difficult to use for new users :’(” yeah surprisingly websites aren’t exempt from the learning curve

[cjgladback]

[ID: Four photos of two sock-clad feet standing on an aged wooden deck in direct sunlight. The socks are knit from medium grey yarn in an intricate but mostly-solid lace pattern with alternating diamond grids of wrapped ribs and curves of increased and decreased stitches. They're approximately crew-length with a small area at the toes and the heel in stockinette stitch and only a few rows of *k1 twisted, p2* rib at the top extending the final row of the lace pattern. End ID]

Yesterday was my first time wearing this pair of socks I started in April-May last year! They were my first project back after not yarning for about five years--then I drafted my first sewing project mid-2022 (a pocket I finished this October), wove in the ends of a pair of fingerless gloves I'd been using con spaghetti, and cleaned out my old LYS tote with this yarn, a matching gauge acrylic, and my circular needle. And though I've definitely made a pair of socks before (accidental torture devices for their giftee with the sensory specifics of illusion knit soft cotton and wiry wool) I had completely forgotten and got to research all the techniques again. (If you know me, you know that's a sincere "got to." 😄) In April, I frogged half the foot of a first run with a bulkier cable and honeycomb texture combo that I hadn't planned with sufficient negative ease. And in the meantime ended up browsing the crafts shelf at my library; I checked out the two stitch bibles they had for daydreaming at home. Pattern 88 from "250 Japanese Knitting Stitches: The Original Pattern Bible by Hitomi Shida" (there's a slightly newer, prettier cover with 10 more stitches too but I haven't seen it in person to recommend) was both one of my favorites and relatively narrow at a repeat of 18 stitches. So! I swatched it and measured the swatch gently stretched this time; three repeats around was just about perfect, and I ended up doing one 56-row pattern repeat each above and below the heel turn. I had plans for increasing into the calf without breaking the pattern but was nervous about running out of yarn (the last of a mystery wool cone gifted from my psych professor's stash). If I could do it over, I'd probably knit the pair from the inside and outside of the ball simultaneously so I could have slightly taller socks with a wider ribbing cuff, but as is they're staying up way better than I expected. Guess that's the shape-keeping joy of wool!

[angsttronaut]

impressed at how tumblr can have the whole ass userbase tell them what they want and goes 'hmmmm, what if we made this site Worse'

[johnlacena]

@staff comments from an engineer in the tags.

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are. 

Improve our algorithmic ranking capabilities across all feeds. 

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs. 

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread. 

Remove clutter in the conversation by collapsing reblog threads. 

Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it. 

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  

Most importantly, our messages should be thoughtful and should never come across as spammy.  

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  

Identify opportunities for personalization within our email messages. 

Test what the right daily push notification limit is. 

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users. 

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.

[garvescope]

What I Wish I Knew Before Releasing My Indie Film

Distribution is where most indie filmmakers go to die—or at least to disappear quietly. After the blood, sweat, and credit card debt of production, it’s easy to think your job is done. But distribution is not dessert. It’s not a celebration. It’s the war after the war, and most of us walk into it completely unarmed. You don’t know what you don’t know. Until you do. And by then, it’s usually too…

[daveinediting]

For sure the ai tools I'm using allow me to create footage as if a photographer'd shot the footage and, from that footage, I craft a sequence.

Except no. That's one of those 'Just because you can do doesn't mean you should do it" things. And once again I'm finding that the use of these post-production ai tools works best when I use my imagination to its fullest. It's very easy, you see, to make more than I need because I can and I can sort it all out later.

That costs time, however.

Time.

Which means the most effective, efficient way to approach these ai assisted sequences is to imagine them beforehand. Storyboard them if I have to which I've done before. I even started with a timeline and descriptions of each shot along that timeline. Which absolutely assured an economy of effort.

My effort.

Which saves time.

I am struck again, though, how my imagination is being called on to a greater degree. Greater than six months ago, for sure.

Why?

It's this thing again and again and again where I'm not restricted by what's already been shot. I'm not confined by what footage already exists in my bins. I can change that footage in quite profound ways. The question is How?

And Why?

Okay two questions.

All I know is that it's easy and addictive as hell to make a bunch of footage for myself. And I know now that it's time to rely again on best practices. Going back to the early days when Time costs were Dollar costs and there were strategies for maximizing our ideas onto the screen given those limitations.

All it takes?

Is imagination.

🙂

[thejembe]

How Research Can Boost New Product Launch Success

Launching a new B2C product? Success starts with smart research. This article explores how market research—especially through custom online panels—can help businesses understand audience needs, refine product features, craft effective messaging, set optimal pricing, and anticipate challenges. It also shows how ongoing feedback post-launch supports continuous improvement and customer satisfaction. Discover why data-driven insights are essential to capturing market attention and achieving lasting impact. A must-read for B2C marketers and product teams.

Link: https://thejembe.com/how-research-can-boost-new-product-launch-success/

[red-bear-digital]

Strategic Marketing Solutions from Red Bear

In today’s fast-paced and ever-evolving business environment, it’s essential for brands to stay ahead of the curve. Strategic marketing solutions from Red Bear offer a dynamic approach to building and executing marketing campaigns that deliver tangible results. Whether you’re a small business looking to expand your reach or an established enterprise aiming to refine your strategy, Red Bear’s expertise can help propel your brand to new heights.

What Makes Red Bear’s Strategic Marketing Solutions Unique?

At Red Bear, we don’t believe in generic marketing plans. Our strategic marketing solutions are tailored specifically to meet the needs of your business, ensuring every tactic aligns with your brand’s unique goals and target audience. We take a data-driven approach that combines creativity with analytical insights, allowing us to create marketing campaigns that aren’t just effective, but also measurable and scalable.

[trendoptimizer]

Streamline your post-production process with AI technology for smarter, faster workflows! 🎬💻 From automated editing to intelligent video enhancements, AI takes the hassle out of post-production, giving you more time to focus on creativity. Elevate your content and save time with cutting-edge AI tools! 🚀✨ Click this link : https://tinyurl.com/fbhea698