#Psychographic profiling

[marketxcel]

Understanding Consumer Behavior in Marketing: Patterns, Types, and Segmentation

Explore the intricate world of consumer behavior in marketing. Uncover patterns, types, and segmentation strategies to gain valuable insights and tailor your marketing efforts effectively.

[markrosewater]

Psychological profile question:

Is there a place for booster fun / alternate art in your psychographic and aesthetic profiles? When you talked about “deck artist” Johnny/Jenny it made me think about how special card treatments can be part of that, which got me wondering whether you think of their popularity as being connected with certain profiles.

You’re getting into aesthetic preferences rather than psychological motivations. Luckily, I have you covered.

We have two aesthetic profiles, Vorthos (who cares about creative aesthetics) and Mel (who cares about mechanical aesthetics). I have podcasts on each of them coming up.

And yes, there are Vorthoses that very much care about art and card treatments.

[fearfulfertility]

CONFIDENTIAL DOSSIER

Date: [REDACTED]

To: Minister [REDACTED], Ministry of State Security

From: [REDACTED], Second Bureau

Subject: Director [REDACTED], Intelligence Profile 

Profile Overview:

Full Name: [REDACTED]

Age: [REDACTED]

Place of Birth: [REDACTED]

Role: Director of the Department of Reproductive Compliance

Clearance Level: Executive Level-01A

Director [REDACTED] is the commanding figurehead of the Department of Reproductive Compliance (DRC), a federal law enforcement agency responsible for the nation’s surrogate conscription program and various facilities nationwide. The DRC director is appointed for a [REDACTED] term as confirmed by the Congressional Committee on Population Sustainability and given extensive extra-judicial powers laid out by the Surrogacy Compliance Act.

He is a career bureaucrat who has traded his humanity for expediency. Under his leadership, the DRC has grown into an unchecked leviathan—efficient but grotesque, its operations mirroring the cold precision of its architect. His ability to push the boundaries of what is legal, ethical, or even tolerable has secured him a position of influence. 

Early Life & Career

[REDACTED] 

Personality Traits:

Cold Pragmatism: The Director is driven by results. Personal feelings, ethics, or public opinion do not factor into his decision-making unless they serve to advance DRC objectives. This often makes him appear unfeeling, but his peers understand this as the mark of a committed strategist. An unrelenting focus on control marks his leadership. He rarely loses his temper, tolerates no dissent, and wields his authority as a weapon to silence critics, both internal and external.

Charismatic Authority: While rarely warm to those outside his inner circle, the DRC Deputy-Directors, his authoritative presence commands loyalty and respect. He has a talent for motivating subordinates, even when the tasks he assigns are ethically questionable or unpleasant.

Tactful Manipulator: The Director’s greatest strength lies in exploiting any situation. He reframes scandals, spins failures as progress, and neutralizes opponents before they gain traction. This is particularly evident in his handling of scandals, where he frequently sacrifices lower-ranking officials while keeping the core of his operations intact. 

Strengths:

[REDACTED] 

Weaknesses:

[REDACTED] 

Psychographic Analysis

The Director exhibits a series of paraphilic tendencies that appear to inform his decision-making and management style, with evidence pointing to the following:

Maiesiophilia (Attraction to Pregnancy): The Director's fixation on high-yield pregnancies goes beyond professional necessity. His well-documented preference for attending compound inspections during peak gestational periods suggests a personal fascination with the physical and symbolic aspects of pregnancy.

Alvinolagnia (Attraction to the Stomach): The Director’s frequent remarks on surrogates’ abdominal growth and his endorsement of protocols that maximize visible distension highlight a troubling preoccupation. Internal memos indicate his "enthusiastic interest" in monitoring compound efficiency through "visual metrics" tied to surrogate belly sizes.

Adipophilia (Attraction to Body Fat): The Director’s approval of protocols designed to promote rapid weight gain among surrogates—such as calorie-dense diets and hormonal supplements—seems to align with a pattern of fascination with larger body sizes. His private correspondence lauds its aesthetic impact on surrogates.

These tendencies may explain the Director’s resistance to specific ethical reviews and his reported hostility toward staff members who voice concerns about the physical toll on surrogates. While these behaviors may be cloaked in operational justifications, the overlap between professional priorities and personal fixations raises questions about his motivations and judgment.

This psychographic profile further contextualizes his apparent detachment from ethical constraints and his willingness to exploit vulnerable populations for personal and institutional objectives.

Notable Actions:

The Fertility Auction

Details: The Director allegedly facilitated private bidding among state governors and wealthy elites for first access to high-fertility surrogates. These "auctions" were conducted under the guise of "partnerships" with state-level governments and sponsors, yet records reveal that payments funneled through off-shore accounts significantly exceeded standard donation amounts. Surrogates conscripted through these auctions were subjected to extreme pregnancy quotas to meet the demands of the buyers (12-16 embryos).

Mass Birth Incident

Details: At Paternity Compound 125, the Director authorized experimental insemination procedures designed to test the feasibility of carrying 25+ embryos in a single surrogate. The trials resulted in catastrophic outcomes, with 87% of surrogates delivered prematurely and one surrogate reaching a full-term weight of 775 lbs (0.4 tons). The incident was officially reported as a "containment breach" caused by a fictitious viral outbreak, and the compound was quietly decommissioned.

Fertility Island Getaway

Details: An unconfirmed report suggests the Director owns a private island (known internally as Site [REDACTED]) where he entertains national dignitaries and wealthy donors. Allegedly, the island features a private compound where visitors can "observe" surrogates in active labor and even sponsor implantations. Rumors of illicit parties have been circulating for [REDACTED] years, though no concrete evidence has surfaced.

Golden Sons Incident

Details: Rumors persist that the Director orchestrated a covert operation to conscript the sons of several high-ranking opposition figures after discovering their exceptional fertility metrics, then allegedly leaked select details about these surrogates to his political opponents. The fear it induced was used as leverage to secure favorable legislation for the DRC. One whistleblower claims Director [REDACTED] referred to these surrogates as his “golden sons” during an internal meeting.

Final Notes:

Director [REDACTED] remains the backbone of the DRC, embodying its ethos of ruthless pragmatism. While his methods and personality polarize opinions, his results are undeniable. However, his growing list of external enemies within the DRC—poses a significant risk. Should his strategies falter or a scandal gain traction, his fall could destabilize the organization he’s spent his career building.

----------------

Sending...

Sending...

Sending...

Read...

----------------

Date: [REDACTED]

To: Deputy-Director [REDACTED], Security Office

From: Director [REDACTED]

Subject: Interception of Sensitive Report 

Deputy-Director [REDACTED],

Thank you for confirming the successful interception and destruction of the report intended for [REDACTED]. Your operatives acted quickly and ensured that the report and any associated materials were eradicated before it could reach its intended recipient. Thanks to their decisive action, the potential diplomatic fallout has been averted.

Following the operation, the Fertility Screening Unit flagged that the captured spy exhibited exceptionally high fertility markers. Rather than regale him to imprisonment, I have approved the prisoner’s immediate conscription into the surrogacy program. He has been transported to Site [REDACTED] and is currently being evaluated. Initial assessments suggest that his profile meets all criteria for high-yield surrogacy.

He will make an excellent centerpiece for our upcoming soiree, and his service will resonate deeply with our benefactors.

Ensure that the operative's background is wiped clean, and any associates are dealt with.

Regards,

Director [REDACTED]

----------------

Click Here to return to DRC Report Archives

[femmefatalevibe]

any tips for getting into copywriting?

Learn the basics of copywriting & writing fundamentals/ marketing skills

Study the different types of copywriting (web/banners, email, social, ads, direct mail, sales letters, etc.)

Decide on your niche(s). Study everything you can about the industry, trends, latest news, customer demographics/psychographics, customer behavior, types of lifestyles/preferences they have, how they speak, where they spend the most time (IRL or digitally)

Craft an inspiration folder full of compelling copywriting examples you find when browsing on the web, going through your email, scrolling on social media, billboards, magazines, direct mail, etc.

Practice rewriting these examples with your own flair. Evaluate it, and keep practicing until you're proud of your copy.

Be as concise, clever, and convincing as possible. Keep your tone conversational (write like how you would speak), catchy, simple, and witty. Take out any extraneous or fluff words. Pepper in cultural references, puns, and relatable anecdotes understood by your target audience when relevant to your messaging/CTA

Create a portfolio with these mock-ups or projects done for family/friends (state they're spec work, not client-commissioned samples) or clips from an internship, school work, etc.

Craft a USP for yourself (including your niche, copywriting specialties, and the specific expertise you offer within your broader niche/service offerings that makes you unique)

Create an Upwork profile and share your services on LinkedIn (optimize both of these profiles)

Research local clients and small businesses within your niche. Also, take time to create a list of dream clients. Study their copy, brand voice, and keep tabs on updates regarding these companies' happenings

Learn the art of a cold email/LinkedIn pitch/Upwork proposal. Introduce yourself and your services to your prospect and share with them how you can fulfill a specific need they're seeking out (For local and smaller companies, feel free to offer suggestions. With more established companies, connect the dots as to why your experience/expertise is a great fit for their brand/target audience), and attach your work/link to your LinkedIn profile, website, and any other relevant hub for your professional services & content

Ask for referrals from friends/family to get started. If they're not a relative, get a testimonial to include in your portfolio

Follow up once if you haven't heard back from a prospective client after an initial pitch after a few days

Search for potential gigs on sites like Upwork/ProBlogger/People Per Hour

Once you land a gig, execute to the best of your ability and hand in your work by the deadline (strategies surrounding best business practices is a whole other post, lol)

Gather testimonials from all clients of successful projects. Confirm with clients whether you can use their work in your portfolio if you're unsure

Continue studying copywriting from books, courses, and everyday reading & living

Stay knowledgeable about advancements/updates in your field, keep updated on current events, and culture/social trends, and read a lot in general. Have interesting, multi-faceted conversations with others. Observe what makes people tick & remain engaged in a verbal dialogue or content

[darkeagleruins]

GPS—Here we go again, there were 20,189 devices.

Still a large crowd but not even close to the 30,000 quoted in Denver newspapers nor the 34,000 quoted by Bernie Sanders and AOC.

84% of the devices present had attended 9 or more Kamala Harris rallies, antifa/blm, pro-Hamas, pro-Palestinian protests, 31% had attended over 20.

For more insight into what data we also look at in addition to GPS location data would be demographic and psychographic data using over 6,000 different databases, i.e., like the Bureau of Labor Statistics (BLS), Pew Research Center, market research firms like YouGov, Experian, specialized tools like ESRI's Tapestry Segmentation, consumer surveys, social media platforms like 𝕏, Facebook, Linkedin.

Demographic data includes basic characteristics like age, gender, income, education level, occupation, marital status, family size, ethnicity, and where people live (e.g., city, state).

Psychographic data dives deeper into people's lifestyles, values, attitudes, interests, personality traits, social class, activities, and how they make purchasing decisions.

For example, it might show if someone values sustainability, enjoys outdoor activities, participates in community activism.

While demographic data is straightforward, psychographic data can reveal sensitive personal details, like beliefs even life goals.

Additionally, by cross pollinating each device with other devices regularly within close proximity to the target device we are able to build a detailed profile for each target. 90% of those in the above 84% were likely working with one of these five groups and is the reason for their presence.

Once again, this is based a very sophisticated algorithm that looks at the behavioral metrics for each device, including the physical 1:1 proximity to leaders and paymasters from these groups in the past.

Disruption Project, Rise & Resist, Indivisible Project, Troublemakers and the Democratic Socialists of America.

Each receives money from ActBlue and at least three, via USAID.

Disruption Project: Legal status is unclear, likely operating illegally.

Rise & Resist: 501c4 non-profit

Indivisible Project: 501c4 non-profit

Troublemakers: Legal status is for profit.

Democratic Socialists of America: 501c4 non-profit

[darkmaga-returns]

However, leftist corporate media failed to fact-check the socialist for misinformation or disinformation. Others did—using a sophisticated algorithm to analyze data from all smartphone devices at the event—and found the numbers were severely overinflated. 

Many of the attendees were probably bussed in and had a history of participating in Antifa/BLM, pro-Hamas, and pro-Palestinian protests. The Democratic Party is known for bussing activists through NGO networks to events to fill seats—a tactic repeatedly used throughout Kamala Harris' 2024 presidential campaign trail to create fake hype. 

Data analyst Tony Seruga exposed just how staged the latest Democratic Party rally was, revealing their ongoing attempts to manipulate public perception with inorganic crowds made up mainly of DEI activists rather than genuine grassroots supporters:

GPS—Here we go again, there were 20,189 devices. Still a large crowd but not even close to the 30,000 quoted in Denver newspapers nor the 34,000 quoted by Bernie Sanders and AOC. 84% of the devices present had attended 9 or more Kamala Harris rallies, antifa/blm, pro-Hamas, pro-Palestinian protests, 31% had attended over 20. For more insight into what data we also look at in addition to GPS location data would be demographic and psychographic data using over 6,000 different databases, i.e., like the Bureau of Labor Statistics (BLS), Pew Research Center, market research firms like YouGov, Experian, specialized tools like ESRI's Tapestry Segmentation, consumer surveys, social media platforms like 𝕏, Facebook, Linkedin. Demographic data includes basic characteristics like age, gender, income, education level, occupation, marital status, family size, ethnicity, and where people live (e.g., city, state). Psychographic data dives deeper into people's lifestyles, values, attitudes, interests, personality traits, social class, activities, and how they make purchasing decisions. For example, it might show if someone values sustainability, enjoys outdoor activities, participates in community activism. While demographic data is straightforward, psychographic data can reveal sensitive personal details, like beliefs even life goals. Additionally, by cross pollinating each device with other devices regularly within close proximity to the target device we are able to build a detailed profile for each target. 90% of those in the above 84% were likely working with one of these five groups and is the reason for their presence.

Once again, this is based a very sophisticated algorithm that looks at the behavioral metrics for each device, including the physical 1:1 proximity to leaders and paymasters from these groups in the past. Disruption Project, Rise & Resist, Indivisible Project, Troublemakers and the Democratic Socialists of America. Each receives money from ActBlue and at least three, via USAID.

Disruption Project: Legal status is unclear, likely operating illegally. Rise & Resist: 501c4 non-profit Indivisible Project: 501c4 non-profit Troublemakers: Legal status is for profit. Democratic Socialists of America: 501c4 non-profit

[digitaldetoxworld]

Proven Marketing Tactics for Small Business Success

 Marketing is the lifeblood of any enterprise, especially small groups seeking to grow and compete in a crowded market. Without powerful advertising strategies, even the satisfactory products or services can pass overlooked. Unlike huge companies, small companies often operate with restrained budgets and resources. Therefore, they need clever, price-effective, and measurable strategies to advantage visibility and develop step by step.

Best marketing strategies for small business

This article explores numerous marketing techniques that are especially effective for small agencies, combining traditional strategies with modern digital tools.

1. Understand Your Target Audience

The basis of all advertising begins with know-how your clients. Define your target marketplace based totally on:

Demographics: Age, gender, profits stage, education

Geographics: Where they stay or paintings

Psychographics: Lifestyle, pursuits, and values

Behavioral trends: Buying conduct, logo loyalty, product utilization

Creating a purchaser persona enables you tailor your messaging, offers, and channels greater correctly. For instance, in case you're concentrated on university college students, Instagram and TikTok is probably better platforms than electronic mail advertising or print media.

2. Build a Strong Brand Identity

A recognizable and straightforward emblem builds lengthy-time period customer loyalty. Your brand includes:

Logo and design: Consistent shades, fonts, and imagery

Tone of voice: Formal, informal, funny, and so on.

Even a one-man or woman enterprise blessings from sturdy branding. For example, a nearby baker who uses eco-friendly packaging can emblem themselves as “inexperienced” and attract environmentally-conscious customers.

Three. Create a Professional Website

A internet site is your 24/7 digital storefront. It should be:

Mobile-friendly and fast

Easy to navigate

Linked for your social media pages

Equipped with touch paperwork or chat help

Use platforms like WordPress, Wix, or Shopify to create low priced, attractive websites without requiring technical expertise.

Four. Utilize Local search engine marketing

If you’re a nearby commercial enterprise, optimizing your on-line presence for local searches is critical. Start by using:

Claiming and verifying your Google Business Profile

Encouraging satisfied clients to depart reviews

Using local key phrases (e.G., “nice salon in Patna”)

Getting indexed in neighborhood directories and maps

5. Leverage Social Media Marketing

Social media structures offer unfastened and paid tools to interact your target audience and construct a community.

Facebook & Instagram: Great for promotions, memories, and visible content

LinkedIn: Best for B2B organizations

YouTube: Ideal for tutorials, product demos, and at the back of-the-scenes content

X (previously Twitter): Good for quick updates, client interplay

Use content material calendars to time table posts always and engage with followers through polls, contests, and comments.

6. Content Marketing: Educate and Add Value

Rather than simply promoting, content material advertising goals to teach and construct accept as true with. Examples encompass:

Blog posts: Informative articles in your internet site

E-books & Guides: Offer beneficial records in alternate for electronic mail addresses

Videos: Product demonstrations, testimonials, or storytelling

Infographics: Shareable visuals explaining complicated topics

Content advertising improves search engine marketing, establishes authority, and builds long-term trust.

7. Email Marketing

Email remains one of the most price-powerful channels for small corporations. Use it to:

Send newsletters

Announce promotions or new merchandise

Re-engage inactive customers

Request remarks

Tools like Mailchimp, Sendinblue, and ConvertKit allow smooth automation and list segmentation. Ensure your emails offer fee, no longer just commercials.

Eight. Referral and Loyalty Programs

Your glad clients can be your excellent marketers. Encourage them to refer friends or family with the aid of offering:

Discounts

Free products

Loyalty points

[aristoteliancomplacency]

Stop! Have you checked your phone’s ad privacy settings recently? No? Here’s a guide. It’s from 2022 but I can confirm that as of November 2024 the Apple stuff is still correct.

Android:

Settings —> Privacy —> ads —> delete advertising ID

On older versions you might not be able to delete the ID, but can reset it and there should still be a toggle to opt out: do both of those things!

iOS:

Two things to take care of, here. One) Apple already makes each app ask permission, but you can still tell it to just not even let them ask:

Settings —> privacy —> Tracking —> toggle off ‘allow apps to request to track’.

Two) settings —> privacy —> scroll riiiiiight down —> Apple advertising —> toggle off personalised ads.

Samsung:

Settings —> privacy —> Customisation services —> ‘stop customising all devices’

Xiaomi:

Settings —> passwords and security —> Authorisation & revocation —> toggle off ‘MSA’

Why it Matters

‘The ad identifier is a string of letters and numbers that uniquely identifies your phone, tablet, or other smart device. It exists for one purpose: to help companies track you.

Third-party trackers collect data via the apps on your device. The ad ID lets them link data from different sources to one identity you. In addition, since every app and tracker sees the same ID, it lets data brokers compare notes about you. Broker A can buy data from broker B, then use the ad identifier to link those two datasets together. Simply, the ad ID is the key that enables a whole range of privacy harms: invasive 3rd-party profiling by Facebook and Google, pseudoscientific psychographic targeting by political consultants like Cambridge Analytica, and location tracking by the U.S. military.

Sometimes, participants in the data pipeline will argue that the ad ID is anonymous or pseudo-anonymous, not “personally identifying” information, and imply that it does not pose a serious privacy threat. This is not true in practice. First, the ad ID is commonly used to help collect data that is obviously personally identifiable, like granular location data. If you can see where a person works, sleeps, studies, socializes, worships, and seeks medical care, you don’t need their email address to help identify them. And second, an entire industry exists to help trackers link ad IDs to more directly identifying information, like email addresses and phone numbers. In a vacuum, the ad ID may be anonymous, but in the context of the tracking industry, it is a ubiquitous and effective identifier.

Disabling this ID makes it substantially harder for most advertisers and data brokers to track you. These industries process data from millions or billions of users every day, and they rely on convenient technologies like the ad ID to make that kind of scale possible. Removing this tool from their toolbox will result in substantially less data that can be associated with you in the wild. It is not only beneficial to your privacy, it also makes the surveillance advertising industry less profitable.‘

[astroseeks]

How does this Persona Chart work?

Persona charts are tools used to create fictional but representative profiles of target audience segments. These profiles help businesses and designers better understand their customers or users, which in turn can inform product development, marketing strategies, and user experience design. Here's a general outline of how persona charts typically work:

Research: The process begins with extensive research to gather information about the target audience. This can involve surveys, interviews, market research, and data analysis to identify common characteristics, behaviors, and preferences among potential users or customers.

Segmentation: Once you have gathered data, you can segment your audience into distinct groups based on shared traits. These traits might include demographics (age, gender, location), psychographics (lifestyle, values, interests), and behavioral patterns (buying habits, online behavior).

Persona Creation: For each segment, you create a persona – a fictional character that represents a typical member of that group. Each persona should have a name, a photo (stock or generated), and a detailed background story. This includes information such as age, occupation, goals, challenges, hobbies, and pain points.

Persona Attributes: Within the persona chart, you list the attributes and characteristics that define each persona. This might include things like:

Demographics: Age, gender, marital status, income, education, etc.

Psychographics: Values, attitudes, interests, and lifestyle.

Behavioral Information: Purchasing habits, online behavior, preferred communication channels, etc.

Goals and Pain Points: What the persona is trying to achieve and what obstacles they face.

Use in Decision-Making: Persona charts are valuable tools that can guide decision-making in various areas, such as product development, marketing, and user experience design. For example:

Product Development: Personas help teams design products and features that cater to the needs and preferences of their target audience.

Marketing: Personas inform marketing strategies, including content creation, messaging, and channel selection.

User Experience Design: Designers use personas to create user interfaces and experiences that resonate with the intended users.

Iterate and Update: As your business evolves or as you gather more data, it's essential to revisit and update your personas to ensure they remain accurate and relevant.

The effectiveness of persona charts depends on the quality of the research and the accuracy of the personas created. They can be powerful tools for aligning your strategies with the needs and wants of your target audience.

Check: https://astrology-seek.com/blog/persona-chart/

[walkingstackofbooks]

DS9 4x22 To The Death thoughts (I’m re-watching, so beware spoilers for future episodes!) [20 Aug ‘23]

I really like the frequency of references to off-screen Breen - it helps make them feel like a real part of the universe even without having been seen much.

"Every night I'd tuck in my son Ahjess, and two hours later he'd crawl into bed with me." Love me a random Dax fact

"What makes you such an expert on children?" "First in my class in pediatric medicine." You dolt, Julian XD Honestly, I'm surprised this has never come up before though!

"Just because Worf lives on the Defiant full time doesn't give him proprietary rights in the mess hall." Worf v Julian let's gooo

Aw, Julian moved, I wanted to see what Worf would do XD

Quark being all worried about Rom! Bless ♥

I adore the way Julian gets straight to work in an emergency -- and his "that includes you" to Kira <3

"Omet'iklan, control your men. These people saved our lives." Is this the first time we've met Weyoun? (It is.) It's so characteristic of him to care most about his own life.

"Your psychographic profile is required reading" - love that for Sisko, honestly. He's so good at thwarting them that he's A Known Threat

"What would you say if I offered to make you absolute ruler of the Federation?" Weyoun, surely if you read his psychographic profile, you'd know power doesn't interest him?

Ah, there we go! "I'd say your psychographic profile of me isn't as good as you think." Classic Sisko deadpan, we stan 😂

Weyoun Vs Sisko is fantastic

"There's a lot of things about this mission that bother me, but lying to the Jem'Hadar is not on top of my list." You say it, Miles!

I always kind of liked the Jem'Hadar, they're only messed up because they've been made to be, and they stick so unwaveringly to what they think is good.

"I'm holding you personally responsible for the actions of your men." "That's as it should be." Ace, loving this!

"As far as I'm concerned, on this mission, I'm the First." Oh, I ADORE Sisko. (And I'm so glad the writers didn't go down the route of calling them Alpha etc. I can see that having easily happened...) [they do later, don't they XD]

Worf is STILL so bad at ignoring people questioning his will to fight/his Klingon honour???? You don't need to prove a thing, but you really need to get a handle on this weakness, dude!

Somehow I genuinely didn't realise this was a practice until the lights went on! Great stuff

"You fool. My men and I, we know all about the gateway." Again, honestly great respect for the Jem'Hadar. Maybe because the Vorta are so awful 😅

Weyoun's sulky huff!

"I would have guessed at least fifteen." Aw, he looks so pleased at being thought of as that old!

"How old are you?" Hehe. I can only imagine his awe when she tells him...

"I stopped counting at 300." "You don't look it." Amazing.

"What is the point of doing battle if you cannot enjoy the fruits of victory?" "You mean sleep?" "No, I mean spending looking nights singing songs of your deeds." I do like his point

"And good women." Jadzia's definitely flirting. And also *knows* how good the women are with that knowing look.

Omet'iklan must hate the way Weyoun acts so dismissive and bored of the ketracel white ritual.

Okay I can appreciate Worf acting in response to Miles being touched... but also he needs to back the fuck up.

"So if I order you to leave me alone you will?" Odo is already So Done with Weyoun. And I am Here For It.

"Are you ready to go home?" "No, but I am ready to end this conversation." Odo yes XD

Odo being so uncomfortable about the Vorta/Jem'Hadar view of him will always be a thing I enjoy watching. Sorry, Odo.

Miles recording so many messages for Keiko and Molly - I don't think we get to see him like this so often and it's lovely. Not quite sure of the words in looking for, willingly vulnerable, maybe?

"You record these too?" "Doesn't everyone." My heart my heart my heart! I so want to know who everyone writes theirs to.

"I didn't know that was public knowledge." "You told Commander Dax." Honestly, Sisko, surely you know by now telling Dax something means telling everyone XD

"I already want you to know if somehow he does carry out his threat, he will not live to boast about it." "That's... very reassuring, Mr Worf." Sisko very much doing a 'what the hell do I say to that?!'face XD

"I am Chef Miles Edward O'Brien. I'm very much alive and I intend it to stay that way." I love him. That was a great mimic.

"Don't worry, you'll make honoured elder yet." JADZIA! Oh I really love this little moment!

The gate graphics are so TOS portal in City On The Edge Of Forever / All Our Yesterdays and I love it

"If you have to ask, you'll never understand." I like the Sisko-ness of it, but I also don't like writing off the Jem'Hadar as incapable of growth and learning.

*Shoots Weyoun* oh, fantastic!

"I think there's been enough killing for one day." Yes, I DO LIKE the Jem'Hadar

Love it when our guys win the Jem'Hadar's respect, despite still being viewed as enemies.

[markrosewater]

hi Mark! i noticed in "#1202: Psychology" you didn't make any mention of the two aesthetic profiles Vorthos and Mel, and i was wondering whether any of the decisions being made specifically take them into consideration. like i ask this because one of the biggest changes to Magic this year (UB coming to standard) is something Vorthos care the most about but it seems like nothing has been done to directly address them as an audience

The aesthetic profiles aren't rooted in psychology like the psychographics, so that's why I didn't touch upon them in the psychology podcast. I'll probably do another aesthetics podcast one day (I did one as part of my "20 Lessons" series) and I'll talk about them there.

The concept of Vorthos, at its core, is about appreciating the creative elements of card design above all else. Many Vorthos adore Universes Beyond because we've done a very good job at capturing the various properties in Magic card design form.

But yes, there's a subgroup of Vorthoses that care specifically about Magic's creative world building, characters, and story. We're spending a lot of time and energy to make sure the products set in the Magic multiverse are doing a good job of representing it. 2024 had many successes (Bloomburrow, Duskmourn, and Foundations) in this area, but also some failures (Murders at Karlov Manor and Outlaws of Thunder Junction). The creative team is trying to learn from them and lean more towards the type of creative execution that make this group of Vorthoses happy.

As I've been saying a lot, Magic excels at being additive, but has issues with being subtractive. If you want cool Magic settings and characters and stories, we can and will continue to do that. If you want us to stop doing non-Magic settings, characters, and stories, I can't help you there. There's a big audience that enjoys that and so we're making it for them.

I do hear that there are players that are sad that non-Magic elements will mix in gameplay with Magic elements. There will be many limited formats, and a few constructed formats (like Cube or Premodern) where you can avoid that if it's important to you, but the number of players who will only play with in-Multiverse components is low enough that it's not something we're focusing on in the main sanctioned formats.

It's not that I'm not sympathetic. Go back ten years and I was one of you. I fought hard against non-Magic elements for many years. What finally swayed me was seeing how much I enjoyed it when a license that I truly loved got brought to Magic. There's something so exciting, so glee producing about combining two loves, that I became a convert. I want to make people as happy as I was made.

I know this isn't the answer you want to hear. I try to use this blog to be as honest with all of you as I can. Magic keeps changing and evolving because we try to do things that players will love, and there are a lot of players that truly love Universes Beyond.

That said, we're not abandoning in-Multiverse Magic. We're still making three sets a year (the standard for the majority of Magic's life), and we're truly taking to heart the lessons of 2024 (more worlds that are our carefully crafted take on the tropes and less just a place to show them off). Making the Magic multiverse the most compelling and exciting thing possible is still our goal, and there are a lot of people working really hard to continue to do that.

I think the future is bright for the Vorthoses, but I truly understand why some of you are sad with Universes Beyond coming to Standard.

[harkaranscanvas]

Creating Customer Persona

Hello, Urban Nest enthusiasts! 🌟

Understanding your customers is key to any successful business, and today we're diving deep into one of the most powerful tools for this: the customer persona. Whether you're just starting out or looking to refine your marketing strategy, creating a detailed customer persona can provide invaluable insights into who your customers are, what they need, and how you can best serve them.

What is a Customer Persona? 🤔

A customer persona (or buyer persona) is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. This persona helps you understand and connect with your target audience.

Why Do You Need a Customer Persona? 📈

Targeted Marketing: Crafting messages that resonate deeply with specific audience segments.

Product Development: Designing products that meet the actual needs of your customers.

Customer Experience: Enhancing every touchpoint to match customer expectations.

Efficiency: Streamlining marketing efforts and resource allocation by focusing on high-impact strategies.

How to Create a Customer Persona: A Step-by-Step Guide 📝

1. Gather Data 🗂️

Start with data collection. Use a mix of primary and secondary research to gather insights into your customers' demographics, behaviors, and preferences.

Primary Research:

Surveys and Polls

Interviews

Observations

Secondary Research:

Analytics

Industry Reports

2. Segment Your Audience 🎯

Identify common traits and behaviors among your customers to group them into segments. Consider factors like age, gender, location, income, education, lifestyle, and buying habits.

Example Segments for Urban Nest:

Budget-Conscious Students

Style Enthusiasts

Tech-Savvy Individuals

3. Define Your Persona's Characteristics 👤

Create a detailed profile for each segment, including:

Demographics: Age, gender, location, education, occupation, income.

Psychographics: Values, interests, lifestyle, personality traits.

Behavioral Insights: Shopping habits, product preferences, decision-making process.

Challenges and Pain Points: What problems does your persona face? How can your product solve them?

Example:

Name: Emily Thompson

Age: 20

Education: Junior at State University, majoring in Marketing

Location: Los Angeles, California

Income: $8,000 annually (part-time job)

Lifestyle: Busy student balancing work, school, and social life

Values: Creativity, individuality, sustainability

Challenges: Limited budget, small living space, time constraints

4. Develop Their Story 📚

Humanize your persona with a narrative that brings their profile to life. This story should reflect their daily experiences, motivations, and how they interact with your product.

Conclusion

Creating a customer persona is not a one-time task. Continuously update your personas with new insights and feedback to keep them relevant and effective. By understanding and connecting with your customers on a deeper level, you can build stronger relationships and create more impactful marketing strategies.

Now, it’s your turn! Have you created a customer persona for your business yet? Share your experiences or ask questions in the comments below!

[jobynstuff]

Everything To Know About Value Proposition Canvas (VPC)

WHAT IS A VALUE PROPOSITION CANVAS?

The Value Proposition Canvas is a valuable tool used to gain a deeper understanding of your customers and create a compelling value proposition for your product or service. It begins by identifying the needs of your target customers, which can be both functional and emotional in nature. These are the things your customers actively seek or desire. Simultaneously, it's crucial to grasp their pains or challenges, which are the problems and inconveniences they encounter in their lives. Pains can be related to cost, time, effort, risks, or other hindrances.

With a clear understanding of customer needs and pains, you can then analyze how your product or service can effectively address these issues. This involves highlighting the features, capabilities, and attributes of your offering that directly alleviate customer pains and fulfill their needs. This alignment between what the customers seek and what your product provides is where the value proposition comes into play.

The value proposition is the central element of this framework, serving as a promise to your customers that your product will satisfactorily meet their needs and alleviate their pains. It's a concise and compelling statement that communicates the unique value your product offers to customers. In essence, it answers the question: "Why should a customer choose our product over alternatives?" This value proposition assures potential customers that they will gain value from using your product, ultimately increasing the likelihood of successful product adoption.

VALUE PROPOSITION CRITERIA

IT'S SPECIFIC

A specific value proposition effectively conveys the merits and benefits of your product or service without resorting to vague or generic language. It is tailored to a clearly defined target audience, addressing their specific needs and desires. This level of specificity aids potential customers in gaining a clear understanding of what they can anticipate from your offering.

IT'S PAIN-FOCUSED

A value proposition centered on addressing pain points identifies and tackles the specific issues or difficulties that your intended customers encounter. It showcases how your product or service can ease these pain points or offer solutions. This understanding and empathy for your customers' challenges enable you to establish a deeper connection with them.

IT'S EXCLUSIVE

An exclusive value proposition emphasizes the unique qualities that set your product or service apart from competitors. It effectively conveys the reasons why customers should select your offering over alternatives available in the market. This distinctiveness can arise from various aspects, including features, advantages, quality, or any distinguishing factor that differentiates your offering.

TWO CATEGORIES OF VALUE PROPOSITION CANVAS

CUSTOMER PROFILE

A customer profile is a fundamental component of any business or marketing strategy, with its primary focus on gaining a deep understanding of the customer's perspective. It involves the systematic collection and analysis of pertinent information to construct a detailed and comprehensive portrait of the typical or ideal customer for a product or service. This profile encompasses various dimensions, including demographic details like age, gender, location, income, and occupation, providing the foundation for effective customer segmentation. Furthermore, it delves into psychographic information, exploring lifestyle, values, interests, and behaviors, painting a holistic picture of customer motivations and aspirations.

In addition to demographic and psychographic data, a well-constructed customer profile delves into the specific needs and pain points of the customer. It seeks to uncover the problems customers are attempting to solve and their overarching goals. By identifying these aspects, businesses can position their products or services as effective solutions, creating a stronger connection with the customer.

Understanding the customer's buying behavior is another critical facet of a customer profile. This entails analyzing the processes and factors that influence their purchasing decisions. It helps businesses align their marketing and sales strategies with the preferences and habits of their target audience. Also, customer profiles encompass insights into how customers prefer to communicate with brands and their interactions with competitors, offering a comprehensive view of their engagement preferences and potential gaps in the market.

VALUES PROPOSITION/MAP

The "Value Map" is an integral part of any well-structured business strategy, serving as the connective tissue between a customer profile and the product or service being offered. It plays a vital role in detailing how the offerings align with the characteristics, needs, and preferences of the target audience as identified in the customer profile. This alignment is a strategic imperative, as it helps businesses develop a clear and compelling value proposition that resonates with their customers. By establishing this connection, the value map accomplishes several key objectives.

Firstly, it bridges the gap between customer requirements and the product's attributes, ensuring that the offerings effectively meet the needs, desires, and pain points discerned from the customer profile. Secondly, it enables businesses to tailor their value proposition in a way that speaks directly to the specific attributes most valued by their audience. The value map is not just about addressing customer needs but doing so in a manner that distinguishes the offering from competitors. This involves emphasizing unique selling points, whether they involve distinctive features, superior quality, cost-effectiveness, or any other factors that set the product apart.

Furthermore, the value map lays the groundwork for crafting a persuasive value proposition. This proposition is a concise and compelling statement that communicates the distinct value the product provides to the customer. It assures potential customers that the offering will fulfill their needs and alleviate their pains. Importantly, the value map is not a static document; it's part of an ongoing, iterative process. Businesses continuously refine their offerings to ensure that they remain closely aligned with customer expectations. By actively monitoring customer feedback and staying attuned to market trends, businesses can adapt their value maps to maintain relevance and competitiveness.

HOW TO CREATE A WINNING VALUE PROPOSITION

Step 1: Research Your Audience

In any successful marketing strategy, understanding your target audience is paramount. This involves delving deep into your potential customers' demographics, behaviors, preferences, and pain points. By doing so, you gain insights into what motivates them, what problems they need solutions for, and how your product or service can address these needs. This knowledge is essential for crafting effective marketing messages that resonate with your audience. It also allows you to pinpoint the selling points of your product or service, enabling you to tailor your communication in a way that highlights its unique benefits and value to your target market.

Step 2: Create an Ideal Buyer Persona

Once you've gathered extensive data about your audience, the next step is to distill this information into ideal buyer personas. A buyer persona is a semi-fictional representation of your ideal customer, and it encompasses key traits, behaviors, and preferences. Analyzing the qualitative data collected from your audience research allows you to identify patterns and commonalities among your potential customers. Creating different personas based on these patterns helps you categorize your audience into segments. This segmentation is valuable because it allows you to personalize your marketing efforts, tailoring your messages and offerings to suit the specific needs and desires of each persona. In essence, it makes your marketing more precise and effective.

Step 3: Research Your Competitors

Competitor research is not about undermining your competition, but rather, it's about gaining a comprehensive understanding of the market landscape. By studying your competitors, you can learn from their successes and failures, identify trends, and uncover opportunities for innovation. This step is essential for discovering a unique edge or advantage over the current offerings in the market. It involves analyzing your competitors' products, marketing strategies, pricing, customer feedback, and any gaps or weaknesses in their approach. This information can guide your own innovation and help you position your product or service more effectively.

Step 4: Determine the Primary Benefit of Your Product

The last step is you need to identify the core advantage of your product including the main value it provides to your customers. This primary benefit is the key reason why someone would choose your product over alternatives. It's essential to understand and clearly communicate this benefit in your marketing efforts.

SUMMARY

he Value Proposition Canvas (VPC) is a powerful tool used to gain a deep understanding of customers and create a compelling value proposition for a product or service. It involves identifying customer needs and pains, which can be both functional and emotional. Needs are what customers actively seek, while pains are the problems and inconveniences they encounter. The VPC then guides you to analyze how your product can effectively address these issues by aligning its features with customer needs and pains. The value proposition serves as a promise to customers, assuring them that your product will meet their needs and alleviate their pains.

A winning value proposition should be specific, pain-focused, and exclusive. It should convey the merits and benefits of your product or service in a clear and tailored manner, addressing the specific needs and challenges of your target audience while emphasizing what sets your offering apart from competitors.

The process involves two categories: the Customer Profile and the Value Map. The Customer Profile delves into customer demographics, psychographics, needs, pain points, and buying behavior. The Value Map connects this customer understanding with your product's attributes, ensuring alignment with customer expectations. It also helps create a concise and compelling value proposition.

CONCLUSION

Creating a strong value proposition is essential for any business aiming to succeed in a competitive marketplace. The Value Proposition Canvas provides a structured approach to understanding customer needs and pains, aligning them with your product's features, and crafting a persuasive value proposition. By researching your audience, creating ideal buyer personas, and researching your competitors, you can gather the insights necessary to differentiate your product and communicate its unique value effectively. Ultimately, a well-crafted value proposition not only attracts potential customers but also fosters a deeper connection by addressing their specific needs and challenges, setting the stage for successful product adoption and business growth.

Written by: Jovy Rañesis

[narwatharsh01]

5 Tips to Identify the Perfect Customer Cohorts for Your New Product Line: Ken Research

It is always an exciting journey for any brand to launch a new product line. But knowing your audience inside out is one of the critical aspects of success. By pointing to the right cohorts of your targeted consumer, you can tailor your marketing efforts and product features that resonate with your consumers. So, how can you identify those cohorts? Here is a list of 5 ways that can enable you to tap perfect customer cohorts for your new product line.

1. Data-Driven Demographics:

To identify the segments that align with your product line, begin with demographics. Determine the age, gender, location, income, and education of your targeted consumer.

For example, Apple identified a cohort that focused on a more budget-friendly iPhone option without compromising performance. So, they introduced the iPhone SE that targeted individuals who look for the latest technology in a smaller affordable package. That’s how Apple catered to a specific segment of the market after understanding this cohort’s preference for a compact and cost-effective device.

2. Psychographic Profiling:

Demographics are important but if you want to flourish in the market, it is not enough. You need to delve into psychographics- the attitudes, values, and lifestyle choices of your potential consumers.

Lululemon, the activewear brand that is known for its premium women’s activewear, diversified its product line to include men's activewear as well. It is because they recognized the rising cohort of health-concern males seeking stylish yet comfortable workout apparel. That’s how Lululemon tapped into a previously underserved segment, and capitalized it.

3. Behavioral Patterns:

The third comes to behavioral patterns. It is another important way to determine the right cohort. Examine consumer behavior to unleash some actionable insights. Just like Beyond Meat did.

Beyond Meat analyzed a cohort of environmentally and health-conscious individuals who were looking for alternatives to traditional meat. That’s when they launched plant-based burgers that replicate the exact taste and texture of meat. This also addressed sustainability and health which became one of the attributes behind the success of Beyond Meat. They wonderfully created a product line that served the requirement for ethical and nutritious food options.

4. Pain Point Prioritization:

Addressing the pain point of your customer and offering them the right solution is the best way to thrive in the market. Hence, identify the issues or challenges that your services or products can resolve just like Peloton did.

Wish to know the pain points of your consumers? Book a free discovery call with Market experts

It recognized a cohort of fitness enthusiasts who seek a convenient and engaging place for workouts and that’s it. Peloton launched a wide range of connected exercise equipment and online classes that cater to consumers who prefer personalized fitness experiences from the comfort of their homes. This resulted in the rapid growth and success of the brand.

However, not everyone gets lucky in tapping the whitespaces in the market. That’s why over 500+ CXOs chose Ken Research to enable them to identify the consumer’s challenges and make a successful business by offering solutions to those issues.

Do you also wish to determine the pain points of your targeted consumers and build a thriving business? Visit the website now or fill in the details to receive a Free 30 minutes of call with Ken Consultants today.

5. Social Influences and Networks:

While you are trying to find out cohorts, it’s important to consider the social dynamics that may influence your key audience or clients.

Casper an e-commerce company that sells sleep products online and in retail locations, spotted a cohort of young adults, especially millennials who appreciated convenience and a seamless online shopping experience. And there they disrupted the whole mattress industry by launching memory foam mattresses in a compact box and leveraging a direct-to-customer model. This helped Casper gain a strong foothold in the market simply by offering this cohort’s preferences for hassle-free purchasing.

To sum it all up, understanding your consumer cohorts is an excellent way for launching a successful new product line. Several brands have demonstrated the impact of applying these strategies in various contexts and you can do it. Just make use of data, understand psychographics, focus on customer behaviors, address their pain points, and not to forget, consider their social dynamics. Doing this will surely help you tailor your strategy to resonate with a specific group and make a significant business impact. In case, you need some consumer data to back your business strategy, consider Ken research to get some authentic customer insights. Visit the website now.

[constantcreates]

Audience Personas: Crafting Your Idealized Customer

The Power of Personal Connection

When you look at how huge the internet is, and dreams seem to come true when you go viral, it might seem like aiming to reach as many people as possible is the best approach. But really, the brands that stand out and make a lasting impression are the ones that know their audience and connect with them in a meaningful way. That's where audience personas come in - they're like a map to help you find and connect with your ideal customers.

Audience personas aren't just boring profiles - they're all about understanding the people you want to connect with on a deeper level. You need to know what makes 'Jane' tick, what 'Rohan' struggles with, and what a day in the life of 'Alejandro' looks like. By using audience personas, you'll be able to create messages that really speak to people.

The Basics of Audience Personas

Let's chat about personas! They're seriously powerful and can help you get a clear picture of the people you're trying to reach. Here's what it really means.

Definition and Purpose: At its core, an audience persona is a fictional representation of your perfect customer. But it's not just some random imaginary character. You should build this character based on real data and insights from your actual customers. Why bother, you may ask? It's simple, really. Personas help you create content and marketing that's just what your customers are looking for. That way, everything in your strategy feels like it's tailor-made just for them.

Beyond Traditional Demographics: Sure, age, gender, and location are important. But audience personas are way more than just a list of statistics. They're all about the dreams, challenges, and motivations of your ideal customer. For example, let's say your data tells you your customer is a 28-year-old woman who lives in New York. A persona might take it a step further and remind you she's a young entrepreneur with a green thumb who's all about sustainable fashion and has trouble finding eco-friendly suppliers.

Coherent Brand Message: Have you ever come across a brand that just gets you? That's because they've got a refined persona that just so happened to align with you. You’re the type of person they were looking for! An audience persona ensures that your message hits home, and all your content feels like it's made just for your audience. Because let's be real, your brand is more than just a cool logo or a great website. It's about the story, the connection, and the vibe.

At Constant Creates, we always like to mention a consistent brand identity is key to making that connection. And a well-crafted audience persona is one of the many tools to help you transform your brand into a story that speaks straight to your audience's heart.

Elements of a Well-Defined Persona

Every artisan needs their toolkit, and when crafting audience personas, there are certain tools you simply can’t do without. Here’s what goes into building that perfect persona:

Descriptive Information:

Name: Gives your persona a human touch.

Age: Helps in understanding generational perspectives.

Occupation: Offers insight into their daily life, challenges, and aspirations.

Other demographics like location, family status, or education can further refine the picture.

Psychographic Elements:

Hobbies: Are they into yoga? Maybe they love indie music festivals?

Interests: What sparks their curiosity? Tech? Art? Travel?

Challenges: What problems do they face in their daily life or in business?

Motivations: What drives them to act, purchase, or engage?

Communication & Consumption Habits:

Do they listen to podcasts during their daily commute?

Are they active on LinkedIn or more of an Instagram fan?

How do they prefer businesses to reach out to them? Email newsletters or YouTube videos?

Connecting with your audience is an art, my friend, and we're here to help. It's about weaving a visual and emotional tapestry that captures their attention. And just like a work of art, every element, every color, every shade matters. That's why, at Constant Creates, we emphasize the importance of crafting cohesive visuals to complement your brand, because your audience deserves nothing but the best.

Creating Your Ideal Client Using Visual Tools

Imagine a blank canvas, waiting for your first brushstroke. 🎨 When crafting audience personas, you're essentially painting a portrait of your dream client. Using visual tools not only makes this process more vivid but also more accurate.

The Power of Visual Representation: Our brains process visual information 60,000 times faster than text. When you have an illustrated or visualized persona, you can instantly grasp who they are, what they like, and how they might respond to your brand's message. It's all about creating an immediate connection.

Illustrations for Clarity: An illustrated persona is more than just an avatar. It embodies the soul of your target audience. From the clothes they might wear to the gadgets they use, these finer details paint a comprehensive picture. Our team at Constant Creates specializes in Character Designs and Illustrations that capture the essence of your brand's audience.

Aesthetic Alignment with Brand Visuals: Your brand is unique, a reflection of your passion and drive. Your persona's visual representation should mirror this. By ensuring aesthetic alignment between your persona and your brand, you craft a seamless narrative that resonates on every level.

Diving Deep with Psychographics

When it comes to truly connecting with your audience, age, gender, and location are just the tip of the iceberg! To really understand what makes your audience tick, you need to dive deeper into the ocean of psychographics. 🌊

Beyond Surface Metrics: It's easy to get caught up in the numbers, but real connections happen when you understand the heart and soul of your audience. What are their dreams, fears, and desires? Psychographics offer a treasure trove of insights into this intimate territory.

Aligning Brand's Values with Your Audience: Authenticity is more than just a buzzword. In branding, it means aligning your brand's values with those of your audience. When these stars align, magic happens. Think of it as a dance. When both partners move in harmony, the dance feels fluid and captivating.

Design and Content Choices Informed by Psychographics

Color Palettes: Did you know that colors can evoke emotions? The shade you choose can either soothe or energize your audience. Dive deep into our guide on Color Psychology in Social Media Design to make informed choices.

Font Styles: From bold to elegant, the font you pick tells a story. It's a subtle yet powerful way to convey your brand's ethos.

Remember, your brand is more than just a logo or a tagline. It's a living entity with a heart, soul, and voice. And understanding your audience, visualizing them, and resonating with their inner world is the key to unlocking a genuine connection. Discover more about the magic behind it with our post Finding Your People: The Power of Understanding Your Target Audience.

Watch Out for These Traps When Creating Audience Personas

Creating audience personas can be super helpful, but there are a few things that could get in the way while building them. Don't worry, we've got your back, and we'll make sure you don't get lost in the process.

The Assumption Trap: It's easy to rely on your gut instinct and make assumptions when you're imagining your ideal audience. But be careful; assumptions can lead to some major marketing failures. Always back up your personas with solid research, data, and insights.

The Over-Segmentation Maze: While it's important to be specific, don't get too carried away with breaking everything down into tiny segments. If you try to please everyone, you might end up pleasing no one. So, strive for balance. Your brand should have a clear voice that speaks authentically to your core audience.

Stale Personas – The Silent Killer: Things change, markets evolve, people grow and change, and new trends pop up all the time. If you're still using a persona that you created five years ago, you're probably not getting the results you want. Make sure to regularly update and refine your personas to make sure they reflect your current audience.

Avoiding these traps isn't just about avoiding mistakes; it's about finding your way to success. For more tips on what to watch out for in your branding journey, check out Steer Clear of These 7 Brand Identity Mistakes for Business Success.

Crafting Your Brand’s Future

Looking back, we can see that audience personas are more than just a tool - they're a brick in the foundation that allows brands to build real connections. It's about having a conversation, understanding, and building bridges between your brand's core and the hearts of your audience.

Excited to start this journey? Crafting your own audience personas is easy! Begin with our helpful "Customer Persona Template" and pave your way toward a genuine and impactful brand story. Remember, in today's crowded market, having a cohesive brand identity is not a luxury - it's a must.

But your journey doesn't stop there. We've selected a range of tools and resources tailored for brands like yours. Dive into our treasure trove of resources and keep the spark of learning alive. Whether it's design tips, brand strategy insights, or the latest industry trends, we've got you covered! Check out our Branding Blueprint Blog, our Freebies, or, for weekly tips sent straight to your inbox, join our Fridays With Faye weekly newsletter!

At Constant Creates, we're here for you every step of the way, cheering you on at each milestone. Let's get started! 🌟🚀📚

[kye-865]

Stupidly enough, for one of my classes, i told the person I’m working with that id animate our advert. Why did I do that? That was not a smart idea. I have less than a week to plan and animate a 30 second advert for a perfume.

I have to plan the ad, plan the demographic and psychographic profiles and animate an advert.

Especially when I’ve been having bad migraines the past few weeks.

Looking at a screen for several hours a day, drawing, is not going to help that.

This will be fun. (/sarc)