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constantcreates · 10 months

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Audience Personas: Crafting Your Idealized Customer

The Power of Personal Connection

When you look at how huge the internet is, and dreams seem to come true when you go viral, it might seem like aiming to reach as many people as possible is the best approach. But really, the brands that stand out and make a lasting impression are the ones that know their audience and connect with them in a meaningful way. That's where audience personas come in - they're like a map to help you find and connect with your ideal customers.

Audience personas aren't just boring profiles - they're all about understanding the people you want to connect with on a deeper level. You need to know what makes 'Jane' tick, what 'Rohan' struggles with, and what a day in the life of 'Alejandro' looks like. By using audience personas, you'll be able to create messages that really speak to people.

The Basics of Audience Personas

Let's chat about personas! They're seriously powerful and can help you get a clear picture of the people you're trying to reach. Here's what it really means.

Definition and Purpose: At its core, an audience persona is a fictional representation of your perfect customer. But it's not just some random imaginary character. You should build this character based on real data and insights from your actual customers. Why bother, you may ask? It's simple, really. Personas help you create content and marketing that's just what your customers are looking for. That way, everything in your strategy feels like it's tailor-made just for them.

Beyond Traditional Demographics: Sure, age, gender, and location are important. But audience personas are way more than just a list of statistics. They're all about the dreams, challenges, and motivations of your ideal customer. For example, let's say your data tells you your customer is a 28-year-old woman who lives in New York. A persona might take it a step further and remind you she's a young entrepreneur with a green thumb who's all about sustainable fashion and has trouble finding eco-friendly suppliers.

Coherent Brand Message: Have you ever come across a brand that just gets you? That's because they've got a refined persona that just so happened to align with you. You’re the type of person they were looking for! An audience persona ensures that your message hits home, and all your content feels like it's made just for your audience. Because let's be real, your brand is more than just a cool logo or a great website. It's about the story, the connection, and the vibe.

At Constant Creates, we always like to mention a consistent brand identity is key to making that connection. And a well-crafted audience persona is one of the many tools to help you transform your brand into a story that speaks straight to your audience's heart.

Elements of a Well-Defined Persona

Every artisan needs their toolkit, and when crafting audience personas, there are certain tools you simply can’t do without. Here’s what goes into building that perfect persona:

Descriptive Information:

Name: Gives your persona a human touch.

Age: Helps in understanding generational perspectives.

Occupation: Offers insight into their daily life, challenges, and aspirations.

Other demographics like location, family status, or education can further refine the picture.

Psychographic Elements:

Hobbies: Are they into yoga? Maybe they love indie music festivals?

Interests: What sparks their curiosity? Tech? Art? Travel?

Challenges: What problems do they face in their daily life or in business?

Motivations: What drives them to act, purchase, or engage?

Communication & Consumption Habits:

Do they listen to podcasts during their daily commute?

Are they active on LinkedIn or more of an Instagram fan?

How do they prefer businesses to reach out to them? Email newsletters or YouTube videos?

Connecting with your audience is an art, my friend, and we're here to help. It's about weaving a visual and emotional tapestry that captures their attention. And just like a work of art, every element, every color, every shade matters. That's why, at Constant Creates, we emphasize the importance of crafting cohesive visuals to complement your brand, because your audience deserves nothing but the best.

Creating Your Ideal Client Using Visual Tools

Imagine a blank canvas, waiting for your first brushstroke. 🎨 When crafting audience personas, you're essentially painting a portrait of your dream client. Using visual tools not only makes this process more vivid but also more accurate.

The Power of Visual Representation: Our brains process visual information 60,000 times faster than text. When you have an illustrated or visualized persona, you can instantly grasp who they are, what they like, and how they might respond to your brand's message. It's all about creating an immediate connection.

Illustrations for Clarity: An illustrated persona is more than just an avatar. It embodies the soul of your target audience. From the clothes they might wear to the gadgets they use, these finer details paint a comprehensive picture. Our team at Constant Creates specializes in Character Designs and Illustrations that capture the essence of your brand's audience.

Aesthetic Alignment with Brand Visuals: Your brand is unique, a reflection of your passion and drive. Your persona's visual representation should mirror this. By ensuring aesthetic alignment between your persona and your brand, you craft a seamless narrative that resonates on every level.

Diving Deep with Psychographics

When it comes to truly connecting with your audience, age, gender, and location are just the tip of the iceberg! To really understand what makes your audience tick, you need to dive deeper into the ocean of psychographics. 🌊

Beyond Surface Metrics: It's easy to get caught up in the numbers, but real connections happen when you understand the heart and soul of your audience. What are their dreams, fears, and desires? Psychographics offer a treasure trove of insights into this intimate territory.

Aligning Brand's Values with Your Audience: Authenticity is more than just a buzzword. In branding, it means aligning your brand's values with those of your audience. When these stars align, magic happens. Think of it as a dance. When both partners move in harmony, the dance feels fluid and captivating.

Design and Content Choices Informed by Psychographics

Color Palettes: Did you know that colors can evoke emotions? The shade you choose can either soothe or energize your audience. Dive deep into our guide on Color Psychology in Social Media Design to make informed choices.

Font Styles: From bold to elegant, the font you pick tells a story. It's a subtle yet powerful way to convey your brand's ethos.

Remember, your brand is more than just a logo or a tagline. It's a living entity with a heart, soul, and voice. And understanding your audience, visualizing them, and resonating with their inner world is the key to unlocking a genuine connection. Discover more about the magic behind it with our post Finding Your People: The Power of Understanding Your Target Audience.

Watch Out for These Traps When Creating Audience Personas

Creating audience personas can be super helpful, but there are a few things that could get in the way while building them. Don't worry, we've got your back, and we'll make sure you don't get lost in the process.

The Assumption Trap: It's easy to rely on your gut instinct and make assumptions when you're imagining your ideal audience. But be careful; assumptions can lead to some major marketing failures. Always back up your personas with solid research, data, and insights.

The Over-Segmentation Maze: While it's important to be specific, don't get too carried away with breaking everything down into tiny segments. If you try to please everyone, you might end up pleasing no one. So, strive for balance. Your brand should have a clear voice that speaks authentically to your core audience.

Stale Personas – The Silent Killer: Things change, markets evolve, people grow and change, and new trends pop up all the time. If you're still using a persona that you created five years ago, you're probably not getting the results you want. Make sure to regularly update and refine your personas to make sure they reflect your current audience.

Avoiding these traps isn't just about avoiding mistakes; it's about finding your way to success. For more tips on what to watch out for in your branding journey, check out Steer Clear of These 7 Brand Identity Mistakes for Business Success.

Crafting Your Brand’s Future

Looking back, we can see that audience personas are more than just a tool - they're a brick in the foundation that allows brands to build real connections. It's about having a conversation, understanding, and building bridges between your brand's core and the hearts of your audience.

Excited to start this journey? Crafting your own audience personas is easy! Begin with our helpful "Customer Persona Template" and pave your way toward a genuine and impactful brand story. Remember, in today's crowded market, having a cohesive brand identity is not a luxury - it's a must.

But your journey doesn't stop there. We've selected a range of tools and resources tailored for brands like yours. Dive into our treasure trove of resources and keep the spark of learning alive. Whether it's design tips, brand strategy insights, or the latest industry trends, we've got you covered! Check out our Branding Blueprint Blog, our Freebies, or, for weekly tips sent straight to your inbox, join our Fridays With Faye weekly newsletter!

At Constant Creates, we're here for you every step of the way, cheering you on at each milestone. Let's get started! 🌟🚀📚

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icespur · 3 months

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DadGoro Navigator Quotes Help

5/2: update: replaced some paragraphs with the originals in my Google Doc, Including some example quotes I came up with

originally I had a concept I was going to post about "Teen Akeshu Daughter from the future gets sent to the past during P5R", but I got preoccupied.

She tries to play matchmaker to get Akiren and Akechi on the right path. But she also can't risk revealing who she is, Akechi and Akiren don't know what to think of her. To them, she comes across as an unhinged Akechi fan that ships him with the Phantom Thief Leader for some reason, and is from the future, and looks like a mix of both of them if they squint real hard.

Akechi especially finds her irritating, and finds her very selective sharing of who she is very suspicious, and isn't buying her surname being “Akagi”. His detective senses are ringing like sirens that “🚨 THIS FUTURISTIC BITCH IS SUSPICIOUS AS FUCK! SHE’S CLEARLY NOT BEING TRUTHFUL IN THE SLIGHTEST, DO NOT TRUST, ALSO HIGHLY ANNOYING AND EVASIVE, MUST KEEP WATCH OF SUSPICIOUS TEENAGER! 🚨

So when Komari joins the Phantom Thieves in battle, and the rare instance where Akechi briefly takes over as Navigator, he especially makes his irritation of her known and just how much he doesn't give a shit what happens to her in battle.

("Akagi" is her "undercover" surname)

“Akagi-san’s health is down. Heal her I guess~”

“What a tragedy, Akagi-san has perished.”

“Oh, Akagi-san is fully healed and ready to continue to grace us with her presence~”

“Akagi-san has been incapacitated. Can't say I'm surprised.”

But once he finds out she's his future daughter—-

Granted,the fact that he’s destined to eventually have intercourse that leads to knocking up his rival is—-alot to take in—-. but this is his daughter. His future flesh and blood, he—oh he feels like such a piece of shit 🤦. Curse his trust issues and natural skepticism, he was a fucking dick, how is he going to fix this?

The “Daughter Reveal” makes him take a 180 in his behavior towards her. Something just clicks and “Fuck this annoying suspicious little shit.” Turns into “I've only known Komari for a couple of months, but if anything were to happen to her, I would kill everyone in this room and then myself.” With zero warning.

I am thou,

thou art I,

Protective Dad Akechi has awakened!

Komari becomes number 1 priority in battle, and he’ll freak out if she gets injured or inflicted with an ailment. He demands Joker to immediately help her like the whole world will implode in on itself if he doesn't. Other teammates or enemy strengths and weaknesses be damned, Komari is important.

and this shows especially in battle.

The first time Komari gets severely injured in battle, Akechi practically teleports to her side and catches her in his arms. “JOKER, YOU BETTER HAVE A FULL HEAL ITEM ON HAND, USE ONE OF THOSE WEIRD DRUGS FROM TAKEMI-SENSEI YOU BOUGHT, HURRY! YOU'RE NOT LOOKING FAST ENOUGH YOU ONLY HAVE TWO POCKETS IN THAT COAT, HOW COULD YOU MISPLACE IT?! THE LONGER YOU TAKE FAILING TO FIND IT THE CLOSER MARI-CHAN GETS TO THE AFTERLIFE, ARE YOU THIS UNPREPARED AND USELESS WHEN THE REST OF YOUR TEAM IS IN DANGER?!”

“You stay with me, don't you dare close those eyes, you are not dying on us. You're strong, you can get through this—-JOKER, HURRY THE FUCK UP!”

Tears streaming down face while still yelling “PAPA’S HERE, I’M NOT LEAVING YOU, once your IDIOTIC FATHER finally heals you you’ll be all better.”

In the scenario where Komari and another party member is low on health, Akechi ignores them.

Ryuji speaks up faintly “Uh, hey. Hate to interrupt your guys' very understandable panic–but any chance you could throw me a full heal too?”

Akechi growls back “Walk it off, Sakamoto-kun, this isn’t about you!”

Just----the complete 180 from:

"Oh, what an absolute tragedy, Akagi-San has died, tip your masks in respect everyone. She will be sorely missed, if only we had a revival on hand~"

To:

"MY BABY!

JOKER, GET THE REVIVAL ITEM, HEAL HER, HURRY HURRY, GET IT OUT FASTER, OUR PRINCESS IS FADING, ARE YOU THIS USELESS WHEN YOUR OTHER TEAMMATES ARE IN NEED OF HEALING?!

when infected with ailment, Akechi and Joker immediately tag team her with the feather fans to bitch slap the ailment away.

Akechi or Joker always perform a followup attack when she's having her turn in battle.

After a successful battle and if Komari's Persona levels up and gains a new ability, the in-game dialogue would be Proud Dad Akechi complimenting and drawing attention to it. Pretty much a more aggressive version of Prince attire Akechi leveling up. “Everyone, look! I gained a new ability. :) “

A couple example dialogues I came up with:

“Hey, everyone pay attention, what, were you all raised in a barn? Mari-chan gained a new ability.”

“JOKER LOOK!---” Physically forces Joker's head to face Komari and her Persona (Even though he was already looking). “MARI GAINED A NEW ABILITY! HER STATS WENT UP AND EVERYTHING, SHE’S GETTING SO STRONG, MAYBE EVEN STRONGER THAN US, WE CREATED SUCH AN UNSTOPPABLE BADASS YOUNG LADY AIIISTRHGHGJFGHSSGNSKJS.”

“I’m already looking.”

“THEN FUCKING SAY SOMETHING, NOW IS NOT THE TIME TO BE SELECTIVELY MUTE!”

.............

“My future princess is turning more and more into a powerful badass with every new ability 🥲🥹. Ahem I mean—-oh, Komari-chan earned a new skill, ooo, that’s a good one.”

..............

“AHAHA! NOW YOU CAN MAKE YOUR ENEMIES QUIVER BEFORE YOU EVEN MORE! MAKE US PROUD.”

................

Then, a friend mentioned dialogue for other battle actions like Baton Pass and Ailments that I didn't even think of!

So I'm going to have you fellow Akeshu fans participate because I'm having trouble coming up with more Proud Dad Akechi dialogue.

Write some dialogue reactions for Akechi if his and Akiren's daughter was a playable party member.

(you don't have to fill out all these sections. Just, if you come up with a line for one of the below actions, reply or reblog with it and once I get enough participants I'll make another post.

Akechi/Crow: passes Baton to Komari:

Crow/Black Mask response to Komari Attack Quotes:

Komari Dodges Attack:

Komari Downs an enemy:

Double Enemy Down:

Down all enemies:

Defeats an enemy:

Defeats two enemies:

Defeats last Enemy:

Attack miss or Skill miss:

HP at 25% at start of turn:

Affected by Tarunda/Attack Decrease: