#Results And Co

[resultsandco7]

Crafting a Captivating Brand Narrative with Donald Miller’s StoryBrand Framework

In a world bombarded with marketing messages, businesses face the challenge of standing out and connecting with their target audience. One powerful approach to achieve this is by crafting a compelling brand story using Donald Miller’s StoryBrand framework. In this article, we will explore the step-by-step process of creating an engaging brand narrative while drawing insights from the expertise of Results And Co, a renowned marketing agency that specializes in StoryBrand implementation.

Understanding the StoryBrand Framework

Donald Miller’s StoryBrand framework is rooted in the timeless power of storytelling. It helps businesses clarify their messaging, empathize with their customers, and invite them on a transformational journey through the brand’s narrative. Here’s how to create a compelling brand story using this framework:

Identify Your Target Audience: The first step in crafting a compelling brand story is to identify your target audience. Who are your ideal customers? What are their pain points, desires, and aspirations? Results And Co emphasizes the importance of deeply understanding your audience before proceeding further.

Position Your Customer as the Hero: In the StoryBrand framework, your customer is the hero, not your brand. Results And Co recommends positioning your customer as the central character who faces challenges and seeks a guide (your brand) to help them overcome these obstacles.

Highlight the Problem: Clearly define the problem or challenge your customer faces. This problem serves as the antagonist in your brand story. Results And Co advises pinpointing the customer’s pain points to create a relatable and engaging narrative.

Provide a Solution: Your brand should be the guide that offers a clear and effective solution to the customer’s problem. Results And Co stresses the importance of showcasing how your product or service can lead to transformation and success.

Call to Action: Every compelling brand story should inspire action. Encourage your audience to take a specific action, whether it’s making a purchase, signing up for a newsletter, or seeking more information. Results And Co emphasizes the need for a clear and compelling call to action.

Storytelling Elements: Use storytelling elements like a clear beginning, middle, and end to structure your brand narrative. Results And Co advises creating a story arc that keeps your audience engaged and invested in the journey.

Consistency in Messaging: Ensure that your brand’s message is consistent across all platforms and touchpoints. Results And Co highlights the importance of maintaining a cohesive brand narrative to build trust and recognition.

Conclusion

Creating a compelling brand story with Donald Miller’s StoryBrand framework is a dynamic process that engages your audience and inspires action. By identifying your target audience, positioning them as the hero, addressing their problems, providing solutions, and issuing a clear call to action, you can craft a brand narrative that resonates deeply with customers.

Results And Co, with its expertise in StoryBrand implementation, can be a valuable partner in this journey. Their insights and guidance can help you navigate the intricacies of the framework and transform your brand’s messaging into a powerful and captivating story that sets you apart in the competitive world of marketing.

[psuedostar]

Professor Ed is here! (He has no idea what he's doing)

[poorly-drawn-mdzs]

Name twinsies!

(Based on the community consensus about LWJ's grey horse's name)

[mariusroyale]

depression kicked my ass today

[allofthemdrms]

recent sherlock & co episode has awoken the avid sick fic reader in me i forgot how much this trope lights my brain up like a christmas tree

[conderkyl]

"Its okay Luce, just a scratch"

[hinamie]

Boob window aside, having an avatar who fucking sucked is such a cool idea???????? The possibilities and the worldbuilding consequences???????? Your minds??????????

(also im not sure how i'll cope with waterbending megumi, the concept is making me go 😭💙😭💙😭💙😭)

HFJJGF YA sukuna....a symbol of peace...in charge of maintaining the spiritual balance of the world............truly What cld go wrong (lots) . Fire nation absolutely reeling they want to reroll so bad he did them so dirty

also re: waterbender megu ,,, heeeeheeeehhehhehehe ok listen. ik this means nothing coming from me bc im chronically obsessed with megumi no matter the context but . let me just say tht out of everything we have planned, the stuff with megumi is BY FAR my favourite :)

naturally it will still hurt tho :3

[tyrramint]

Happy Lockwood & Co. Big Bang!!! :D I had the absolute pleasure of collaborating with @The_Dreamer_Half_Alive (on Ao3 :) on her fic for the @lockwoodandcobigbang2023 event; set post TEG, it’s truly so lovely and heartwarming, and I had so much fun doing a piece for it! We very much hope you enjoy :)

Link to the fic!!!! (the horror of the night melt away) under the warm glow of survival of the day

(Closeups below the cut :D) (because I ended up making it too wide to be easily seen in full lol) (plus ~artistic commentary~)

(SPOILERS FOR FIC CONTENT)

Okay, so I tried to put a bunch of little easter eggs from the fic and just in general in here, so if you’re interested:

Alright, to start off, I was generally very inspired by them getting a record player; I thought it was very sweet, and I loved the idea of them finally getting to relax and hang out in the library (the lack of chairs, I know; I couldn’t figure out how to put them in without blocking people lol) and locklyle dancing, with the record player on in the background, so that’s what I took as the basis of the scene!!

We had discussed that the characters were kind of a combo of both show and book versions, so I tried to add a smattering and hints of both when doing their designs!

The record is, of course, an Ella Fitzgerald record as mentioned in the fic (the record drawn is her Souvenir Album)

Holly is wearing her engagement ring, and wearing shades of pink and cream because that’s what she wears at her wedding (although shifted in hue to better match the color scheme of the piece lol)

Everyone (minus Flo) of course has their white strands of hair (which is *always* one of my favorite details to draw)

Lucy and George bake in the fic, but I think I had just read the Christmas mini story when I was doing my thumbnail for this, so Kipps ended up being the one bringing in baked goods; however, the baking mitts are orange and monogrammed with George's initials because I couldn't let that slip by, could I?

I wasn't quite sure what to put Flo in, because in the books she never takes off her boots or puffer jacket, but I wanted to throw in some sign that she was living at 35 Portland Row and becoming closer to all of them, (and her close relationship with George,) so I let her keep the boots, but traded the puffer jacket in for one of George's plaid shirts :)

The chess game also made it in because of the Christmas short story, lol

Lucy's blue star jacket!! When I read the fic, I was planning from the start to have her wearing the jacket, so of course it made it in :) I wasn't really sure what style it should be, though, so I ended up with kind of an odd mishmash of designs, but I think it turned out working alright!

The sapphire necklace, because, of course

I adore that Lockwood wears his pink socks throughout the entire show (well, most of the time they're the pink ones ;) so I wanted to include them (and then gave Lucy blue ones to match :)

The chipped blue mugs that Lockwood brings to Lucy for her tea after she wakes up from nightmares are on the bookshelf, and I couldn't find a way to directly include the Earl Grey tea they have, but I made the tea bag tags grey in honor of it

The green glow is the ghost lamp outside because if I can find a way to incorporate cool glows in my art, I will (and also on a more narrative-driven note, symbolizing the past danger they've been through and how some of it is definitely still present, but they have each other to heal with and finally be able to have some simple fun with, and are now curled up in the safety and comfort of 35 Portland Row :)

And finally, a big theme of the fic is them healing and building a happy life together, so I just wanted them to all be happy for once, and hence I put in my best efforts to draw them as such :)

[rosie-tyler]

Milo Manheim as the Skull

[qourmet]

doing test portraits

[theaceofshovels]

A friend roped me back into Stardew

[jasontoddenthusiastt]

On the subject of gotham county line and batman noel and so on and so forth it’s pretty frustrating (from a watsonian pov) that anytime Bruce hallucinates Jason being loving/ caring/helpful/compassionate towards him it’s always as robin and never as his current self

[redvelvetwishtree]

[poorly-drawn-mdzs]

For your consideration.

(Reminder to vote in the poll)

[noah-of-ark]

I think what Watcher’s apology is a really great start. It doesn’t address the over production and over staffed business model or the homophobic preacher that’s been discussed around Steven Lim but in general it was a mature response and a much better idea.

[resplendent-chungus]

This image appeared to me in a dream. It is correct, and could not possible require any elaboration.