#SEO with AI

[futuristicbugpvtltd]

How AI SEO is Transforming Search Engine Optimization in 2025

[liveblackinc]

AI and Digital Marketing: A New Era of Engagement

AI in digital marketing — a journey to explore the possibility of artificial intelligence in digital marketing. ChatGPT can do lots of things as you know very well, but have you thought about how AI is capable of being a helping hand to digital marketers? How do we get that human touch while working with an AI?

Now, let’s dig deep into what is AI in marketing and what it brings to the digital sphere.

AI in marketing aims at enhancing the company’s marketing strategy, performance, and effectiveness. AI will help you plan, execute, and optimize your efforts in marketing to save cost and time to achieve the targeted outcomes. Checking on how AI works, we’ll get the answer for it as it uses machine learning, large-language models(LLM), neural networks, etc. to analyze the data.

AI can communicate with the users who visit your website or perform a particular action. This means you can analyze and track your audience’s behavior and personalize the marketing content. There are loads of new AI tools coming every single day rising with more benefits, and more potential to ease our daily tasks.

These new bunch of AI tools promise to help marketers do their jobs in quick and smart ways that simplify work strategies.

Artificial intelligence and digital marketing go hand in hand. AI helps companies to analyze data and automate tasks to improve their marketing plans. The power of AI can be utilized across multiple digital platforms and wide-ranging sectors.

Benefits of AI in marketing

As the world has come a long way, technology has flourished in every aspect. As far as we all know AI has lots of benefits and has become the most essential part of our world. This is the best way for a brand and a marketer to save time in understanding their audience with the help of artificial intelligence.

Increased ROI -

Instead of running unproductive ad campaigns, you can check out analytics and insights with the help of AI to use better marketing strategies. The goal of any marketing campaign is to increase performance and ROI and AI will get you covered. This will save you time and money and allow marketers to work more efficiently and maximize revenue.

Better user experience -

The most advantageous thing we can have when we use AI in digital marketing is that it will improve the brand’s relationship with its customers. AI can help you prepare personalized content and recommendations that can build trust between a company and its customers. By this approach, a brand can turn them into repetitive shoppers.

AI has the potential to re-engage customers by putting them in an automated marketing campaign.

Data-based decisions -

Scale your marketing or ad campaign through AI and dive deeper into the analytics to check what outcomes you have received. Making data-based decisions with the help of AI is crucial to crafting marketing strategies that are worth it. Use data to analyze, understand, predict, and create marketing resources that capture the audience’s attention.

Increase productivity -

Artificial intelligence helps you decrease the work of multiple repetitive tasks. This will save a lot of time and you can focus on crafting new ideas and strategies. AI-driven tools help you cut down manual tasks, enhance decision-making, and streamline workflows that give you a solid chance to work on other necessary tasks.

When you have time to work on crucial tasks, you will end up brainstorming for new ideas, that’s where you find ways to be more creative.

AI has set up its pace in every industry, let’s have a captain cook on how to use AI in marketing.

Explore ways to deploy artificial intelligence in your digital marketing strategies to see how it eliminates tedious tasks. This is the time you can integrate AI tools into your marketing strategy to streamline your work and be free to kick ideas around. Figure out how AI tools integrate with your daily process.

Define your goals

Analyze current tools & find opportunities to take up AI as your working partner

Train your staff to work with AI

Choice the right AI tools to be effective in your organization

Build an atmosphere where everyone can welcome innovation with open arms

After implementing AI tools in your organization, test, analyze, and compare the outcomes

Primarily, AI boosts marketing strategies by utilizing data-driven insights to design more effective marketing campaigns. The role of AI in digital marketing is essential to aim at getting more accurate results.

Data analysis and insights given by AI tools play an integral role in crafting digital marketing strategies. AI is capable enough to analyze data compared with the traditional analysis methods. The advanced algorithms provide you with accurate and meaningful insights. As AI finds patterns, behaviors, interests, trends etc. to get substantial outcomes, you will get to know your audience better.

Free your valuable time through automation as it efficiently reduces the hustle and bustle of performing monotonous tasks. AI-powered automation streamlines operations such as social media scheduling, customer service communication, ad placements and campaign management. Use your free time to focus on designing strategies that generate more revenue.

When implementing AI in your digital marketing, you’ll gather a huge amount of data from various sources, for example, the audience’s past purchase/search history, demographics, patterns, and browsing behavior, across various digital channels. Personalized customer experience can build trustable relationships with customers. Understanding users’ requirements, AI will recommend products or services according to customers’ interests, and send them personalized emails and messages to grab their attention.

AI has evolved so much in recent years. The use of AI in digital marketing comes with advantages that drive growth and customer engagement, deliver meaningful data insights, create detailed customer profiles, improve performance, etc. Marketers can measure performance using AI tools to enhance future work. However, we have to understand the limitations of AI. As we know, every technology gets better with time but has its limitations that need to be understood.

Advertising and artificial intelligence are closely related in this era. AI is used in everything we do in our daily lives to be more creative and stress-free to complete burdensome tasks.

As AI reshapes the world for the better, leverage AI tools to encourage advancements. When you have a broad understanding of artificial intelligence in digital marketing it helps you plan strategies that can be the reason to engage your audience. Prepare marketing strategies that will resonate with a worldwide audience.

[digitalaamir]

Artificial Intelligence in Digital Marketing: Revolutionizing SEO, Social Media, Content Writing, and Website Development

Artificial Intelligence (AI) is rapidly transforming various industries, and digital marketing is no exception. With AI becoming an integral part of the marketing landscape, businesses can now deliver more personalized, efficient, and data-driven campaigns. This blog explores how AI in digital marketing is reshaping four key areas: SEO, social media, content writing, and website development. These sub-topics not only highlight the significance of AI but also show how businesses can leverage its power to enhance their digital strategies.

AI in SEO: Enhancing Search Engine Optimization

Search Engine Optimization (SEO) is one of the most critical aspects of digital marketing, and AI plays a pivotal role in improving its effectiveness. With AI tools like Google's RankBrain and machine learning algorithms, businesses can now optimize their websites to rank higher in search engine results. AI can analyze vast amounts of data, predict user behavior, and provide insights into keyword trends.

Using AI for SEO in digital marketing helps businesses understand user intent better. It can automatically optimize meta tags, content structure, and keyword usage, leading to higher rankings. Moreover, AI-driven tools such as SEMrush and Moz can now analyze competitor strategies, suggest target keywords, and even predict ranking possibilities, ensuring that businesses stay ahead of the competition.

By leveraging AI, businesses can save time and resources in conducting keyword research, content optimization, and link-building efforts. As a result, AI in SEO leads to more effective and targeted marketing strategies, ultimately driving more organic traffic to websites.

AI in Social Media: Optimizing Engagement and Performance

AI in social media marketing is revolutionizing how businesses interact with their audience. From chatbots to AI-powered analytics tools, companies can now engage users more efficiently and personalize their marketing efforts. Platforms like Facebook, Instagram, and Twitter use AI algorithms to analyze user behavior, ensuring that posts, ads, and content are delivered to the right audience at the right time.

AI can also analyze social media trends, providing marketers with real-time insights into what content resonates with their target demographic. Tools like Hootsuite and Buffer leverage AI to schedule posts, track performance metrics, and provide recommendations to improve engagement.

Moreover, AI-driven chatbots enhance customer service by offering instant responses to queries, providing recommendations, and handling complaints—all without human intervention. This level of automation not only improves user experience but also ensures that businesses remain active on social media platforms 24/7.

By integrating AI in social media marketing, companies can boost their brand visibility, increase user engagement, and optimize their ad spending. AI helps in creating targeted ads based on consumer behavior, making it easier to drive conversions and improve return on investment (ROI).

AI in Content Writing: Revolutionizing Content Creation and Optimization

AI in content writing is transforming how businesses produce and optimize their digital content. From blog posts to product descriptions, AI-powered tools like Jasper, Copy.ai, and Grammarly assist marketers in generating high-quality, optimized content in a fraction of the time it would take a human writer.

One of the key benefits of using AI in content writing for digital marketing is its ability to analyze large volumes of data to identify trends and topics that resonate with the target audience. AI can suggest content ideas, optimize keyword placement, and ensure that the content aligns with SEO best practices, making it more discoverable by search engines.

AI tools can also personalize content for different segments of the audience. By analyzing user behavior and preferences, AI can generate tailored messages, ensuring that content is relevant and engaging. Additionally, AI-powered writing assistants can detect grammatical errors, improve readability, and even enhance the tone of the content, ensuring that it appeals to the intended audience.

The integration of AI in content writing allows businesses to scale their content marketing efforts without sacrificing quality. With AI handling repetitive and time-consuming tasks, marketers can focus on crafting creative and strategic content that drives traffic and engages readers.

AI in Website Development: Enhancing User Experience and Functionality

In website development, AI is making significant strides in improving both user experience (UX) and functionality. AI-powered tools such as Wix ADI (Artificial Design Intelligence) and The Grid enable businesses to create websites without needing extensive coding knowledge. These tools analyze user preferences and website data to automatically generate design layouts, suggest features, and optimize site performance.

AI also enhances website development in digital marketing by improving personalization. AI algorithms can analyze user behavior and interactions on a website, allowing businesses to deliver customized experiences for each visitor. For example, AI can recommend products, adjust website content, or offer personalized discounts based on a visitor's browsing history.

AI-driven chatbots and virtual assistants have become essential in website development as well. These tools provide real-time customer support, assisting users with inquiries and guiding them through the sales funnel. By offering instant responses and solutions, AI chatbots help improve conversion rates and enhance the overall user experience.

Moreover, AI can analyze website performance metrics, such as page load times, bounce rates, and conversion rates. By identifying issues and providing optimization suggestions, AI ensures that websites remain efficient, user-friendly, and responsive, ultimately boosting search engine rankings and driving more traffic.

[lalisa29]

Artificial Intelligence in Digital Marketing: Revolutionizing SEO, Social Media, Content Writing, and Website Development

Artificial intelligence in digital marketing is transforming the way businesses approach their marketing strategies. It allows brands to use data-driven insights, personalize content, and streamline processes for better engagement with customers. In this blog, we will explore how artificial intelligence in digital marketing is making a significant impact across four key areas: SEO, social media, content writing, and website development.

AI in SEO (Search Engine Optimization)

Search Engine Optimization (SEO) is critical for driving organic traffic to a website. Traditionally, SEO required hours of manual keyword research, content optimization, and performance tracking. However, artificial intelligence in digital marketing is changing how SEO is managed.

AI-powered tools, like SEMrush and Moz, help marketers analyze keyword performance, competitor strategies, and search trends. These tools also offer real-time recommendations for improving content relevance and on-page SEO. For instance, AI can analyze a website’s structure and identify areas for improvement, ensuring it ranks higher in search engine results.

Moreover, AI assists in voice search optimization, which has become increasingly important with the rise of voice-activated devices like Google Home and Alexa. Artificial intelligence in digital marketing enables brands to understand conversational search patterns, helping them create content that matches user queries more effectively.

In summary, AI is enhancing SEO by automating time-consuming tasks, optimizing content, and predicting trends, ultimately boosting website visibility and traffic.

AI in Social Media

Social media marketing is another area where artificial intelligence in digital marketing is making a huge impact. With billions of users across platforms like Facebook, Instagram, Twitter, and LinkedIn, it’s impossible to manually analyze all the data and trends in real-time. AI makes this possible by processing large amounts of data quickly and providing actionable insights.

One of the major benefits of using AI in social media is audience segmentation. AI algorithms can analyze user behavior, engagement rates, and preferences to help brands target their content more precisely. This ensures that ads and posts reach the right audience, leading to higher conversion rates.

AI also plays a role in social media content scheduling. Tools like Hootsuite and Buffer use AI to determine the best times to post based on past performance and engagement trends. This automation helps brands maintain consistent social media activity without having to monitor platforms 24/7.

Additionally, AI chatbots on social media platforms enhance customer interaction by providing instant responses to user queries. This improves user experience and increases customer satisfaction, both of which are essential for brand loyalty.

In essence, artificial intelligence in digital marketing is streamlining social media efforts, making it easier for businesses to manage their online presence and engage with their audience.

AI in Content Writing

Content writing is one of the most time-consuming aspects of digital marketing. However, artificial intelligence in digital marketing is transforming how content is created, optimized, and distributed.

AI-powered tools like Jasper and Copy.ai allow marketers to generate high-quality content faster than ever. These tools use natural language processing (NLP) to create blog posts, product descriptions, and social media content that aligns with a brand’s tone and messaging. Additionally, AI tools can suggest relevant keywords and topics that will help the content rank higher in search engines.

AI doesn’t just assist with content creation; it also helps optimize existing content. Tools like Clearscope and MarketMuse analyze the content on your site and recommend improvements based on SEO best practices. They suggest the ideal keyword density, content length, and structure to ensure the content is both informative and optimized for search engines.

Incorporating artificial intelligence in digital marketing for content writing ensures that businesses can produce relevant, engaging, and SEO-friendly content consistently, which helps attract and retain customers.

AI in Website Development

Website development is another field where artificial intelligence in digital marketing is making significant strides. In the past, developing a website required extensive coding knowledge and manual effort. Now, AI is helping to simplify the process through automation and intelligent design tools.

AI-driven website builders like Wix ADI and Bookmark use machine learning algorithms to create fully functional websites based on user preferences. These tools ask a series of questions about the desired website features and then automatically generate a custom design tailored to the brand’s needs.

AI also enhances user experience through personalization. For instance, AI-powered personalization tools can analyze visitor data and behavior to deliver a customized website experience. Based on a user’s previous interactions, the website can dynamically adjust elements like product recommendations, layout, or even content, ensuring that each visitor has a unique and relevant experience.

Furthermore, AI helps optimize website performance by monitoring loading times, user interactions, and bounce rates. This data is then used to improve site speed and functionality, ensuring that users have a smooth experience, which is critical for SEO rankings and overall site performance.

[lakshinandeibam]

The Role of Artificial Intelligence in Digital Marketing: A Game Changer for the Future

In recent years, Artificial Intelligence in Digital Marketing has become a powerful force shaping how businesses interact with consumers. As marketing grows increasingly data-driven, AI offers marketers the tools to engage audiences more effectively, personalize experiences, and optimize performance. But how exactly is AI transforming digital marketing, and why should businesses invest in it?

In this article, we’ll dive into the major applications of Artificial Intelligence in Digital Marketing, why it matters, and how companies can leverage it to stay ahead of the curve.

1. Personalization at Scale

One of the most exciting applications of Artificial Intelligence in Digital Marketing is the ability to personalize marketing messages at scale. AI analyzes vast amounts of data—from consumer behavior to past interactions—and tailors content to individual preferences. Personalized emails, product recommendations, and targeted ads based on browsing history are just a few examples.

This level of personalization is beyond what any human marketer could achieve manually. AI enhances customer engagement and increases conversion rates by delivering the right message to the right person at the right time. In fact, according to recent studies, personalization driven by AI can lead to up to a 20% increase in sales.

2. Predictive Analytics for Smarter Decision-Making

Predictive analytics, powered by Artificial Intelligence in Digital Marketing, allows businesses to anticipate future consumer behavior. By analyzing historical data and identifying patterns, AI can predict which customers are most likely to purchase, churn, or respond to certain campaigns.

This information is invaluable for marketers. It enables them to allocate their resources more efficiently, optimizing their marketing spend and boosting ROI. Predictive analytics also helps in segmenting audiences more effectively, ensuring that campaigns are directed toward the right people, resulting in better engagement and higher conversion rates.

3. Chatbots and Enhanced Customer Service

AI-powered chatbots are quickly becoming a staple in Artificial Intelligence in Digital Marketing strategies. These chatbots, equipped with natural language processing (NLP), can handle a variety of customer service tasks—from answering frequently asked questions to providing personalized product recommendations—24/7.

Unlike traditional customer service models, which may require long wait times or human intervention, AI chatbots are efficient, consistent, and scalable. They can engage with thousands of customers simultaneously, providing instant responses that lead to improved customer satisfaction. In fact, by 2025, it's predicted that 80% of customer interactions will be handled by AI.

4. AI-Driven Content Creation

Believe it or not, Artificial Intelligence in Digital Marketing is also revolutionizing content creation. While AI can’t replace the creativity and emotional intelligence of human writers, it can certainly assist in generating content faster and at scale. Tools like AI content generators can produce product descriptions, social media posts, and even blog articles based on given parameters.

In addition to content creation, AI is also transforming content curation. AI tools can analyze audience preferences and curate the most relevant articles, videos, and other content, saving marketers time and ensuring that customers are consistently engaged with valuable information.

5. Optimizing Ad Campaigns in Real-Time

Managing digital ad campaigns is a complex task, but Artificial Intelligence in Digital Marketing makes it more efficient than ever. AI algorithms can analyze real-time data and adjust bids, placements, and targeting to ensure the highest return on investment (ROI). By automating these processes, AI removes the guesswork from campaign management and allows for more accurate decision-making.

For example, AI can determine which ad copy, image, or video resonates best with a particular audience. It can also allocate budgets dynamically, ensuring that marketing spending is focused on the most effective channels.

6. Voice Search and AI in SEO

The rise of voice search is another area where Artificial Intelligence in Digital Marketing is making waves. With the popularity of virtual assistants like Siri, Alexa, and Google Assistant, optimizing for voice search has become a priority for marketers. AI helps businesses adapt their SEO strategies by understanding how people search differently when using voice commands versus typing.

AI tools can analyze voice search queries, providing marketers with insights into how to optimize content for natural language searches. This includes adjusting keyword strategies and ensuring that websites are voice-search friendly to capture a growing segment of search traffic.

7. Enhanced Data Analysis

Finally, one of the biggest benefits of Artificial Intelligence in Digital Marketing is its ability to process and analyze massive amounts of data. With more data available than ever before, AI tools help marketers make sense of it all, providing actionable insights and recommendations based on customer behavior, campaign performance, and industry trends.

From social media analytics to customer journey mapping, AI-powered tools give marketers the ability to make data-driven decisions in real time, ensuring that their strategies remain agile and effective.

[seowebplanet]

Mastering SEO with AI in 2024: Essential Tools and Techniques

This guide highlights 19 AI-powered SEO tools for 2024, including Surfer SEO, SEMrush, Ahrefs, Jasper AI, ChatGPT, Clearscope, Frase, MarketMuse, Moz, BrightEdge, RankIQ, Screaming Frog, Keyword Insights, INK Editor, WordLift, SEO PowerSuite, Cortex, and PageOptimizer Pro, to enhance online visibility.

[learningnewaspects]

Discover the Power of AI SEO

AI in SEO, or the use of Artificial Intelligence in Search Engine Optimization, is transforming the regular SEO practices by making them more efficient, data-driven, and effective. In the continuously evolving world of digital marketing, the technology of Artificial Intelligence (AI) stands out as a game-changer. The integration of AI into SEO (Search Engine Optimization) redefines how businesses approach their online visibility and search rankings. 

What is AI SEO and how Artificial Intelligence is Shaping the Future of Search Engine Optimization?

Artificial Intelligence (AI) is nowadays used in search engine optimization (SEO) to help webpages rank higher in search engine result pages (SERPs). AI SEO tools can provide recommendations to improve web page ranking by analysing content quality and webpage performance. 

Let's see how

AI-Driven Keyword Research

Enhanced Content Creation

Enhanced On-Page SEO

Predictive Analysis and Trend Forecasting

Improved User-Experience

Voice Search Optimization

Automated Reporting and Insights

AI is reshaping the landscape of SEO with its powerful capabilities, offering advanced solutions for keyword research, content creation, on-page optimization, predictive analytics, user experience, voice search, and reporting. By leveraging AI in SEO, marketers can enhance their SEO Services in India and help their clients stay ahead of industry trends, and achieve better search engine rankings.

As AI technology continues to evolve, its role in SEO will only become more significant. Embracing AI-driven SEO solutions will be crucial for businesses looking to thrive in the competitive online marketplace. By staying informed about the latest AI advancements and integrating them into your SEO strategy, you can unlock new opportunities for growth and success in the digital age.

If you would like to get a detailed insight into AI SEO, you can read this blog.

[mostlysignssomeportents]

Google is (still) losing the spam wars to zombie news-brands

I'm touring my new, nationally bestselling novel The Bezzle! Catch me TONIGHT (May 3) in CALGARY, then TOMORROW (May 4) in VANCOUVER, then onto Tartu, Estonia, and beyond!

Even Google admits – grudgingly – that it is losing the spam wars. The explosive proliferation of botshit has supercharged the sleazy "search engine optimization" business, such that results to common queries are 50% Google ads to spam sites, and 50% links to spam sites that tricked Google into a high rank (without paying for an ad):

https://developers.google.com/search/blog/2024/03/core-update-spam-policies#site-reputation

It's nice that Google has finally stopped gaslighting the rest of us with claims that its search was still the same bedrock utility that so many of us relied upon as a key piece of internet infrastructure. This not only feels wildly wrong, it is empirically, provably false:

https://downloads.webis.de/publications/papers/bevendorff_2024a.pdf

Not only that, but we know why Google search sucks. Memos released as part of the DOJ's antitrust case against Google reveal that the company deliberately chose to worsen search quality to increase the number of queries you'd have to make (and the number of ads you'd have to see) to find a decent result:

https://pluralistic.net/2024/04/24/naming-names/#prabhakar-raghavan

Google's antitrust case turns on the idea that the company bought its way to dominance, spending the some of the billions it extracted from advertisers and publishers to buy the default position on every platform, so that no one ever tried another search engine, which meant that no one would invest in another search engine, either.

Google's tacit defense is that its monopoly billions only incidentally fund these kind of anticompetitive deals. Mostly, Google says, it uses its billions to build the greatest search engine, ad platform, mobile OS, etc that the public could dream of. Only a company as big as Google (says Google) can afford to fund the R&D and security to keep its platform useful for the rest of us.

That's the "monopolistic bargain" – let the monopolist become a dictator, and they will be a benevolent dictator. Shriven of "wasteful competition," the monopolist can split their profits with the public by funding public goods and the public interest.

Google has clearly reneged on that bargain. A company experiencing the dramatic security failures and declining quality should be pouring everything it has to righting the ship. Instead, Google repeatedly blew tens of billions of dollars on stock buybacks while doing mass layoffs:

https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

Those layoffs have now reached the company's "core" teams, even as its core services continue to decay:

https://qz.com/google-is-laying-off-hundreds-as-it-moves-core-jobs-abr-1851449528

(Google's antitrust trial was shrouded in secrecy, thanks to the judge's deference to the company's insistence on confidentiality. The case is moving along though, and warrants your continued attention:)

https://www.thebignewsletter.com/p/the-2-trillion-secret-trial-against

Google wormed its way into so many corners of our lives that its enshittification keeps erupting in odd places, like ordering takeout food:

https://pluralistic.net/2023/02/24/passive-income/#swiss-cheese-security

Back in February, Housefresh – a rigorous review site for home air purifiers – published a viral, damning account of how Google had allowed itself to be overrun by spammers who purport to provide reviews of air purifiers, but who do little to no testing and often employ AI chatbots to write automated garbage:

https://housefresh.com/david-vs-digital-goliaths/

In the months since, Housefresh's Gisele Navarro has continued to fight for the survival of her high-quality air purifier review site, and has received many tips from insiders at the spam-farms and Google, all of which she recounts in a followup essay:

https://housefresh.com/how-google-decimated-housefresh/

One of the worst offenders in spam wars is Dotdash Meredith, a content-farm that "publishes" multiple websites that recycle parts of each others' content in order to climb to the top search slots for lucrative product review spots, which can be monetized via affiliate links.

A Dotdash Meredith insider told Navarro that the company uses a tactic called "keyword swarming" to push high-quality independent sites off the top of Google and replace them with its own garbage reviews. When Dotdash Meredith finds an independent site that occupies the top results for a lucrative Google result, they "swarm a smaller site’s foothold on one or two articles by essentially publishing 10 articles [on the topic] and beefing up [Dotdash Meredith sites’] authority."

Dotdash Meredith has keyword swarmed a large number of topics. from air purifiers to slow cookers to posture correctors for back-pain:

https://housefresh.com/wp-content/uploads/2024/05/keyword-swarming-dotdash.jpg

The company isn't shy about this. Its own shareholder communications boast about it. What's more, it has competition.

Take Forbes, an actual news-site, which has a whole shadow-empire of web-pages reviewing products for puppies, dogs, kittens and cats, all of which link to high affiliate-fee-generating pet insurance products. These reviews are not good, but they are treasured by Google's algorithm, which views them as a part of Forbes's legitimate news-publishing operation and lets them draft on Forbes's authority.

This side-hustle for Forbes comes at a cost for the rest of us, though. The reviewers who actually put in the hard work to figure out which pet products are worth your money (and which ones are bad, defective or dangerous) are crowded off the front page of Google and eventually disappear, leaving behind nothing but semi-automated SEO garbage from Forbes:

https://twitter.com/ichbinGisele/status/1642481590524583936

There's a name for this: "site reputation abuse." That's when a site perverts its current – or past – practice of publishing high-quality materials to trick Google into giving the site a high ranking. Think of how Deadspin's private equity grifter owners turned it into a site full of casino affiliate spam:

https://www.404media.co/who-owns-deadspin-now-lineup-publishing/

The same thing happened to the venerable Money magazine:

https://moneygroup.pr/

Money is one of the many sites whose air purifier reviews Google gives preference to, despite the fact that they do no testing. According to Google, Money is also a reliable source of information on reprogramming your garage-door opener, buying a paint-sprayer, etc:

https://money.com/best-paint-sprayer/

All of this is made ten million times worse by AI, which can spray out superficially plausible botshit in superhuman quantities, letting spammers produce thousands of variations on their shitty reviews, flooding the zone with bullshit in classic Steve Bannon style:

https://escapecollective.com/commerce-content-is-breaking-product-reviews/

As Gizmodo, Sports Illustrated and USA Today have learned the hard way, AI can't write factual news pieces. But it can pump out bullshit written for the express purpose of drafting on the good work human journalists have done and tricking Google – the search engine 90% of us rely on – into upranking bullshit at the expense of high-quality information.

A variety of AI service bureaux have popped up to provide AI botshit as a service to news brands. While Navarro doesn't say so, I'm willing to bet that for news bosses, outsourcing your botshit scams to a third party is considered an excellent way of avoiding your journalists' wrath. The biggest botshit-as-a-service company is ASR Group (which also uses the alias Advon Commerce).

Advon claims that its botshit is, in fact, written by humans. But Advon's employees' Linkedin profiles tell a different story, boasting of their mastery of AI tools in the industrial-scale production of botshit:

https://housefresh.com/wp-content/uploads/2024/05/Advon-AI-LinkedIn.jpg

Now, none of this is particularly sophisticated. It doesn't take much discernment to spot when a site is engaged in "site reputation abuse." Presumably, the 12,000 googlers the company fired last year could have been employed to check the top review keyword results manually every couple of days and permaban any site caught cheating this way.

Instead, Google is has announced a change in policy: starting May 5, the company will downrank any site caught engaged in site reputation abuse. However, the company takes a very narrow view of site reputation abuse, limiting punishments to sites that employ third parties to generate or uprank their botshit. Companies that produce their botshit in-house are seemingly not covered by this policy.

As Navarro writes, some sites – like Forbes – have prepared for May 5 by blocking their botshit sections from Google's crawler. This can't be their permanent strategy, though – either they'll have to kill the section or bring it in-house to comply with Google's rules. Bringing things in house isn't that hard: US News and World Report is advertising for an SEO editor who will publish 70-80 posts per month, doubtless each one a masterpiece of high-quality, carefully researched material of great value to Google's users:

https://twitter.com/dannyashton/status/1777408051357585425

As Navarro points out, Google is palpably reluctant to target the largest, best-funded spammers. Its March 2024 update kicked many garbage AI sites out of the index – but only small bottom-feeders, not large, once-respected publications that have been colonized by private equity spam-farmers.

All of this comes at a price, and it's only incidentally paid by legitimate sites like Housefresh. The real price is borne by all of us, who are funneled by the 90%-market-share search engine into "review" sites that push low quality, high-price products. Housefresh's top budget air purifier costs $79. That's hundreds of dollars cheaper than the "budget" pick at other sites, who largely perform no original research.

Google search has a problem. AI botshit is dominating Google's search results, and it's not just in product reviews. Searches for infrastructure code samples are dominated by botshit code generated by Pulumi AI, whose chatbot hallucinates nonexistence AWS features:

https://www.theregister.com/2024/05/01/pulumi_ai_pollution_of_search/

This is hugely consequential: when these "hallucinations" slip through into production code, they create huge vulnerabilities for widespread malicious exploitation:

https://www.theregister.com/2024/03/28/ai_bots_hallucinate_software_packages/

We've put all our eggs in Google's basket, and Google's dropped the basket – but it doesn't matter because they can spend $20b/year bribing Apple to make sure no one ever tries a rival search engine on Ios or Safari:

https://finance.yahoo.com/news/google-payments-apple-reached-20-220947331.html

Google's response – laying off core developers, outsourcing to low-waged territories with weak labor protections and spending billions on stock buybacks – presents a picture of a company that is too big to care:

https://pluralistic.net/2024/04/04/teach-me-how-to-shruggie/#kagi

Google promised us a quid-pro-quo: let them be the single, authoritative portal ("organize the world’s information and make it universally accessible and useful"), and they will earn that spot by being the best search there is:

https://www.ft.com/content/b9eb3180-2a6e-41eb-91fe-2ab5942d4150

But – like the spammers at the top of its search result pages – Google didn't earn its spot at the center of our digital lives.

It cheated.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/05/03/keyword-swarming/#site-reputation-abuse

Image: freezelight (modified) https://commons.wikimedia.org/wiki/File:Spam_wall_-_Flickr_-_freezelight.jpg

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[seo-changbinnies]

my favorite binnie looks (265/∞)

[quotesonquotes]

"Fitting in, is something a lot of neurodivergent people become experts in. We don’t always know why things feel harder, louder, messier. But we know how to adjust. We mask. We mimic. We work twice as hard to seem like we’re working half as hard."

- Donna Bedford, Feeling Seen by a Machine

[tapiocasaturn404]

⇢ ˗ˏˋ Chapter Three ࿐ྂ

Word Count: ~1.7k Summary: Lizzie struggles to find the recording studio where she’s supposed to meet Seungmin and I.N. When she finally does, a misunderstanding leads to Seungmin suspecting she’s a stalker, much to I.N’s amusement.

Lizzie's brow furrowed in frustration as she stared at her phone screen, tapping the same spot repeatedly in an attempt to get the map to load.The digital map was a maze of corridors and rooms, each labeled with tiny, indecipherable text. The bright screen illuminated her features, highlighting the small lines of worry around her eyes and the determined set of her jaw. The faint glow cast shadows on her cheeks, making her appear more tired and lost than she already felt.

Somewhere between the third set of identical, sterile hallways and a nondescript door labeled "Maintenance," Lizzie came to the unsettling realization that she might have been wandering in circles for the past ten minutes. The JYPE building was an expansive maze, a modern labyrinth where every corridor mirrored the last—sleek, unblemished white walls that gleamed under the fluorescent lights, glass doors reflecting her confused expression, and an infuriating lack of signage to guide her to the recording studios.

The sound of muffled singing and instruments filtered through the hallway, but she couldn’t tell where it was coming from.

"Great," she muttered under her breath, her eyes flicking to the digital clock on her phone. Time was slipping away, and she was already late. Just as she contemplated sending a desperate text to Chan for assistance, her gaze landed on a door slightly ajar at the end of the dimly lit hallway. A soft, lilting melody floated out like a whisper in the air, and Lizzie's heart leapt with a mix of relief and anticipation.

Finally, she had found it.

With cautious steps, she approached the door, her footsteps barely making a sound on the polished wooden floor. She paused just outside, taking a moment to steady herself before peeking inside to see what awaited her beyond the threshold.

Seungmin was perched in a swivel chair by the mixing console, his head tilted slightly, eyes closed as he intently listened to the playback. The soft glow of the control room lights reflected off the sleek surfaces of the equipment, casting gentle shadows. Across the room, I.N lounged on a plush, overstuffed couch, his fingers deftly scrolling through his phone, the screen's light illuminating his features in the dim space. Lizzie stepped inside, feeling a wave of relief wash over her—until Seungmin turned, his eyes meeting hers, and the moment shifted.

His brow furrowed instantly, casting shadows over his eyes as he narrowed them, scrutinizing her from head to toe. “Uh…” Seungmin's voice was edged with suspicion, each word deliberate and cautious. “What are you doing here?” Lizzie blinked, her mind racing as uncertainty crept in, her heart pounding in her chest. “I’m… supposed to meet you?” she ventured, her voice a mix of hesitation and hope. Seungmin's frown carved deeper lines into his forehead. “Meet me?” he echoed, his tone laced with disbelief and confusion.

At the sound of his voice, I.N glanced up from his phone, his eyebrows lifting slightly in curiosity, though his features remained calm and composed compared to Seungmin's more animated expression. Lizzie parted her lips to offer an explanation, but Seungmin abruptly rose from his seat, folding his arms tightly across his chest. "Hold on—how did you even manage to get in here?" he demanded, his voice edged with suspicion.

“What?” Lizzie asked, caught off guard.

Seungmin's eyes became thin slits, disbelief etched across his face as he leaned forward slightly. “Are you a stalker or something?” he asked, his voice laced with suspicion. Lizzie's mouth fell open in shock, her eyebrows shooting up. “A stalker?!” she echoed, her voice rising with a mix of surprise and indignation.

“Well, what else am I supposed to think?” Seungmin shot back. “You’re just standing there, staring at us—”

“I wasn’t staring—”

“You were definitely staring!”

I.N remained seated, his lips curling into a smirk as he let out a soft snort, his eyes gleaming with amusement at the unfolding conversation. Lizzie quickly raised her hands in a gesture of surrender, her voice slightly hurried. "Okay, listen. My name is Elizabeth. I’m not a stalker. Chan sent me here—”

Seungmin arched an eyebrow, a hint of skepticism in his gaze as he interrupted her. "Chan? What does Chan have to do with this?"

Lizzie faltered, her words catching in her throat as uncertainty flickered across her face. "He… didn’t tell you?"

“Tell me what?”

"I'm the new member," Lizzie announced, her voice steady even as she felt the awkwardness creeping in like a cold draft.

Seungmin blinked, his eyes widening in surprise, as if her words had left him momentarily speechless. Then, after a beat, he let out a sharp, disbelieving laugh, shaking his head as if trying to clear away confusion. "Right. Sure. The new member. Good one," he replied, his tone a mix of sarcasm and amusement.

"I'm serious!" Lizzie exclaimed, her voice rising as frustration crept into her words, her brows furrowed and eyes narrowed.

Seungmin pulled his phone from his pocket, his expression a blend of disbelief and irritation, his lips pressed into a thin line. "Hold on," he said with a sigh. "Let me call him." He began to dial, his fingers moving quickly over the screen.

I.N had been watching the back-and-forth with a bemused grin, like it was the highlight of his week. He finally chimed in, a hint of amusement in his voice. "Hyung, Chan already told us about this," he said, shaking his head slightly as if to remind them of a forgotten conversation.

Seungmin glanced over with a sharp, incredulous look. “No, he didn’t. I would’ve remembered something like that.” His voice carried a mix of disbelief and frustration.

I.N shrugged casually, leaning back with an air of indifference. “He wrote it in the group chat,” he replied, as if it were the most obvious thing in the world.

Seungmin stopped dialing the number on his phone, his fingers hovering above the screen. He pressed his thumb and forefinger against the bridge of his nose, eyes squeezed shut in exasperation. “The group chat? Are you kidding me?” His voice rose with incredulity.

I.N couldn’t resist a mischievous smirk. “Not my fault you have the group chat on mute,” he said, a hint of amusement lacing his words.

Seungmin let out a long, frustrated groan, turning slightly away as he muttered something under his breath, which sounded suspiciously like, “I’m surrounded by idiots,” though it was barely audible over the tension in the room.

Lizzie crossed her arms over her chest, arching an eyebrow at Seungmin with a mix of confidence and challenge. “Still think I’m a stalker?” she asked, her voice steady and teasing.

Seungmin, momentarily flustered, didn’t respond directly. Instead, he pulled out his phone, pressing it to his ear with a sigh of frustration.

After two rings, Chan’s voice answered, smooth and slightly amused over the speaker.

“Hyung,” Seungmin began, his tone laced with exasperation as he glanced warily at Lizzie. “There’s a random girl standing in the studio right now claiming she’s the new member. Care to explain?”

Chan's laughter could almost be heard in his calm reply. “That’s Lizzie. She’s not random at all.”

Seungmin blinked rapidly, processing the surprising information. “Wait, so… she’s actually the new member? I thought it was supposed to be a guy?” he asked, confusion coloring his words.

“Yes she is the new member and well, we made some changes in that,” Chan confirmed, the amusement in his voice becoming more evident. “I wrote it in the group chat!”

With a groan of frustration, Seungmin rubbed his temples, feeling the beginning of a headache. “You know I have the group chat on mute,” he admitted, his voice carrying a hint of guilt.

“Not my fault you have it on mute,” Chan retorted, his tone light and teasing.

I.N couldn’t hold back his laughter any longer, the sound bubbling up and filling the room, causing Seungmin to shoot him a glare sharp enough to cut through his amusement.

Lizzie, meanwhile, bit her lip, trying desperately to suppress her laughter, her eyes sparkling with the humor of the situation.

“Fine,” Seungmin muttered grudgingly into the phone, resignation settling in. “But you could’ve warned me.”

“I did,” Chan said, his voice crackling through the phone. “In the group chat.”

Seungmin ended the call with a resigned sigh, turning back to Lizzie with furrowed brows. He studied her intently, as if trying to piece together a puzzle that had suddenly grown more complicated.

“So…” Lizzie said, arching a playful eyebrow. “Do you still think I’m a stalker?”

Seungmin's expression remained skeptical, his lips curving into a small smile. “Let’s just say you’ve been promoted from stalker to ‘mildly suspicious.’ ”

Lizzie rolled her eyes dramatically, but a small, amused smile tugged at the corner of her lips.

I.N, who had been scrutinizing the exchange with keen interest, rose from his seat and approached with a broad, welcoming grin. “Hi, Elizabeth,” he greeted with warmth that melted the tension in the room. “I’m Jeongin, but you can call me I.N. Welcome to the group.”

Lizzie returned his smile and grasped his hand firmly. “Thanks. Nice to meet you.”

I.N shot Seungmin a sharp look, eyes glinting with playful challenge. “See? I’m not rude to the new member.”

Seungmin scoffed, dismissing the comment with a flick of his hand. “I wasn’t rude. I was… cautious.”

“Sure,” I.N retorted, a smirk playing on his lips. “So,” he continued, his grin widening mischievously. “You’re older than me, right?”

Lizzie blinked, momentarily thrown by the abrupt change in conversation. “Uh… yeah?”

“Great,” I.N declared, nodding decisively. “I’ll just call you Maknae Noona. How does that sound?”

“Noted,” Lizzie replied, taking her seat with a determined nod.

Lizzie laughed despite herself, the tension shattering like fragile glass. “I guess I don’t have much of a choice, huh?”

“Nope!” I.N said, his voice bright and unyielding.

Lizzie chuckled, feeling a wave of relief wash over her. Despite the rocky start, she sensed this wasn’t going to be as daunting as she’d feared.

Seungmin finally sighed, gesturing toward the couch with resignation. “Fine. Let’s get started. But for the record, this is still weird.”

As the session kicked off, a surge of excitement coursed through her veins. Sure, there would be challenges ahead, but if this was how things began, it promised to be a thrilling and unpredictable journey.

next chapter ->

©tapiocasaturn404

[chosaraki]

Thais will be a blog for interaction with the characters of lookism

Lookism x reader………

[crazysodomite]

are pavels aggressive?

No, Pavels are not aggressive, and pose no risk to people or animals. You can approach and handle a Pavel if you encounter one.