#SMB Strategies

[apekssolutions]

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[give-me-one-good-reason]

Bit disappointing that all the main characters will play the exact same now. RIP to high jumping, slippery Luigi, parachuting Peach, and floaty toads.

[illdothehotvoice]

I think one of the reasons Paper Jam falls so flat (for lack of a better term hee hee) is because Superstar Saga works SO hard to establish that this isn't your typical Mario game and every M&L game that follows lives up to that. Meanwhile the only thing that makes Paper Jam not your typical Mario game is the fact that it's an RPG and Paper Mario is there. Like it follows the same areas we're used to seeing and the same story beats we're used to seeing etc.

I was going to argue it's cause it takes place in the Mushroom Kingdom but so does Partners in Time but it does it in such a new and interesting way that it still feels fresh. Paper Jam you're really just exploring the same areas you can explore in New Super Mario Bros.

[algoworks]

Big news for small businesses! Salesforce unveils Marketing Cloud Growth, empowering SMBs with powerful tools to boost their marketing efforts and scale their businesses.

Say hello to smarter strategies and accelerated growth!

[theredspectrum]

Beyond Loans: How Strong Business Credit Can Unlock Grants and Government Contracts

How to Use Business Credit to Secure Grants and Government Contracts

Imagine this: You’ve poured your heart and soul into your business. You have a vision, a solid plan, and the drive to succeed. But when you apply for that game-changing grant or that lucrative government contract, you’re met with a disappointing denial. Why?

It’s a question many small business owners face, and the answer often lies in a place they may not have fully considered: their red spectrum business credit.

We all know that good business credit is essential for securing loans and lines of credit. Lenders want to see a history of responsible financial management before they entrust you with their funds. But the truth is, strong red spectrum business credit is a silent key that can unlock so much more.

The Untapped Potential of Your Business Credit

Forget the old notion of business credit as just a score for loans. It’s a dynamic, compelling narrative of your company’s financial prowess. It’s the story that speaks volumes to potential partners, investors, and agencies about your reliability, stability, and capacity to handle responsibility.

Think of it this way:

It’s not just about if you can borrow money.

It’s about who wants to invest in your vision.

This article will show you how to make that story a bestseller and how services from companies like Red Spectrum can help.

Unlocking Doors You Didn’t Know Existed

Here’s how strong business credit acts as your ultimate key:

Grants: The Credibility Factor

Grant-awarding organizations, whether government agencies or private foundations, aren’t just giving away money. They’re investing in outcomes. They need to know that their funds will be used responsibly and effectively to achieve the intended goals.

A strong red spectrum business credit profile demonstrates that you have a proven track record of financial responsibility. It tells them:

“We manage our finances with precision.”

“We are accountable for our obligations.”

“We are a safe investment.”

In essence, you’re not just asking for funds; you’re offering a partnership built on trust and a solid foundation.

Government Contracts: Your Foot in the Door

Government agencies aren’t looking for the cheapest bidder; they’re seeking reliable partners. They award contracts to businesses that can demonstrate the capacity to handle the project’s financial demands, from initial investment to long-term execution.

A positive business credit history, especially one built with tools like Red Spectrum’s net 30 accounts, signals that your company possesses:

Stability: You can weather economic fluctuations.

Reliability: You consistently meet your obligations.

Capacity: You have the resources to handle the contract.

In a competitive bidding process, this translates to a significant advantage. It’s the assurance that you’re not a risk, but a sound investment.

Turning Your Business Credit into Your Greatest Asset

Building this powerful financial narrative isn’t complicated, but it requires a proactive and strategic approach. Here’s how to lay the groundwork for success, with a focus on how Red Spectrum can assist you:

1. Lay the Groundwork: Establish Your Identity

Ensure your business has a distinct legal structure (LLC, corporation, etc.). This establishes your business as a separate entity, demonstrating professionalism and commitment.

Obtain an Employer Identification Number (EIN). This is your business’s unique tax ID, further solidifying its separate identity.

2. Separate Your Finances: The Golden Rule

Open dedicated business bank accounts. This is non-negotiable. It’s not just about accounting; it’s about demonstrating that you treat your business as a serious financial entity.

3. Establish Trade Credit: Building the Story

Begin building credit by establishing relationships with vendors who report to business credit bureaus.

Leverage net 30 accounts. Companies like Red Spectrum specialize in providing these accounts, which aren’t just about buying supplies; they’re about building a positive credit history with every transaction. You purchase goods/services, and you have 30 days to pay. This demonstrates responsible short-term debt management and is a core offering of Red Spectrum (theredspectrum.com/net-30-accounts).

4. Stay Informed and Proactive: Your Ongoing Strategy

Regularly monitor your business credit reports to ensure accuracy. This isn’t a one-time thing; it’s like checking the pulse of your business.

Track your progress and identify areas for improvement. This allows you to course-correct and continuously strengthen your financial narrative. Red Spectrum provides resources and tools to help you with this process (theredspectrum.com/business-credit-builder).

By taking these steps, you’re not just building a credit score; you’re crafting a compelling story that resonates with potential investors, grantors, and government agencies. You’re showcasing a business that is:

Organized

Responsible

Stable

Ready for growth

Your Credit, Your Opportunity

In today’s competitive landscape, those who demonstrate both capability and credibility win. Strong business credit provides that credibility, differentiating you from the competition and significantly increasing your chances of securing the funding and contracts you need to take your business to the next level.

For more information on how Red Spectrum can help you establish and strengthen your business credit, including information on net 30 accounts and our business credit builder program, please visit our website: theredspectrum.com

Don’t let your business credit be an afterthought. Make it a strategic priority, and unlock a world of opportunities you never thought possible. Your future success may depend on it.

[cuspservices]

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[unicornmarketing]

Exploring the Benefits of Pay-Per-Call for Small Businesses

In today’s digital age, small businesses are constantly seeking innovative strategies to enhance their marketing efforts, and Pay-Per-Call stands out as a game-changer in this realm. This advertising model, while not entirely new, has gained significant traction in recent years due to its effectiveness and efficiency in generating leads. In this comprehensive guide, we’ll delve deep into the…

[abhibaj]

Mastering GTM for Growth: Insights with Connor Clancy from Workday

Effective go-to-market (GTM) strategies have become essential for business growth, particularly in today’s competitive landscape. Connor Clancy, a growth strategist at Workday, shares insights on how companies can successfully implement GTM strategies through cross-functional collaboration, amplifying the voice of the field, and crafting relevant customer incentives. This guide distills Clancy’s views, offering actionable strategies to drive growth and improve GTM outcomes.

What Makes a Successful GTM Strategy in 2024?

A successful GTM strategy in 2024 isn’t solely about product features or price competitiveness; it’s about how well a business can align its efforts to solve real customer challenges. According to Clancy, a successful GTM strategy begins with customer understanding and must be supported by cross-functional collaboration that unites teams around a shared mission.

Get full insights@ https://itechseries.com/interviews/unlocking-gtm-and-growth-success-with-connor-clancy-from-workday/

To achieve this, marketing, sales, customer success, and product teams need to be in lockstep. Clancy emphasizes that each department brings valuable insights that contribute to a comprehensive view of the customer’s needs and pain points. This alignment allows for quicker adaptations, especially as customer preferences change. When teams work together, they can streamline GTM execution, ensure brand messaging consistency, and increase the speed of delivering customer solutions.

How Does Cross-Functional Collaboration Drive GTM Success?

In B2B organizations, cross-functional collaboration enables smoother execution of GTM plans, helping ensure that every part of the organization works toward the same goals. Clancy describes collaboration as the "glue" that unites different perspectives, allowing teams to make informed decisions that drive growth.

For example, marketing teams contribute customer insights, while sales teams offer feedback on lead quality and closing strategies. Customer success teams share knowledge of ongoing customer pain points, which can influence new feature rollouts or service enhancements. This communication helps the organization adjust to market shifts faster, ultimately leading to a cohesive and effective GTM strategy.

By establishing regular cross-functional meetings and shared performance metrics, companies can align their efforts, respond more quickly to market changes, and ultimately deliver a superior customer experience.

Why is the “Voice of the Field” Essential to Growth?

The voice of the field refers to the invaluable feedback from sales and support teams who interact directly with customers. These insights can reveal customer expectations, preferences, and common pain points that might otherwise go unnoticed. According to Clancy, incorporating the voice of the field into GTM strategies helps tailor solutions to meet specific needs.

For instance, feedback from sales teams might reveal customer hesitations or feature requests, while customer success teams can shed light on what keeps customers satisfied and loyal. By incorporating these insights into GTM strategies, businesses can make adjustments that resonate with customers and anticipate their needs. This information flow empowers product and marketing teams to refine offerings, ultimately resulting in improved customer acquisition and retention rates.

Explore the latest marketing and tech insights@ https://itechseries.com/gtm-library/

What Role Do Customer Incentives Play in GTM Strategies?

Customer incentives have proven to be effective tools in B2B settings, helping to attract and retain clients by adding tangible value to the buyer experience. Clancy highlights that, in the context of a GTM strategy, customer incentives can serve as powerful motivators, sparking interest and driving conversions.

B2B incentives might include value-driven offers such as extended trial periods, onboarding support, and loyalty rewards. However, it’s essential that these incentives align with customer needs and goals. For example, if a company’s customer base values cost-efficiency, a discount on upfront annual subscriptions can drive engagement. Alternatively, businesses that focus on premium customer experience might benefit from incentives like dedicated account management or exclusive access to new features.

By understanding the unique motivators for their audience, companies can use targeted incentives as part of their GTM strategies to drive engagement, retain clients, and ultimately foster growth.

How Can Companies Track the Success of Their GTM Strategies?

Clancy suggests that measuring GTM success requires a clear set of performance metrics that reflect both short- and long-term goals. Key performance indicators (KPIs) such as customer acquisition costs (CAC), lifetime value (LTV), and conversion rates can provide an accurate assessment of a strategy’s effectiveness.

Regular review of these metrics helps companies determine which aspects of the strategy need adjustment. If customer acquisition costs are too high, it may be time to revisit lead generation strategies. If conversion rates are low, it could indicate a need for more targeted marketing content or enhanced product value. By focusing on data-driven decision-making, companies can refine their GTM strategies to achieve better outcomes.

Furthermore, tracking customer satisfaction scores (CSAT) and Net Promoter Scores (NPS) provides insight into how well GTM strategies align with customer expectations. High satisfaction and promoter scores often indicate that a GTM strategy is resonating with its intended audience, setting the stage for sustained growth.

How Will GTM Strategies Evolve in the Coming Years?

Looking ahead, Clancy believes GTM strategies will become increasingly customer-centric and data-driven. As customer expectations continue to evolve, companies must prioritize agility and responsiveness in their approaches. The integration of AI and machine learning will enable businesses to gather real-time insights and make proactive adjustments, fostering more personalized customer interactions.

Get your business boost, visit now@ https://itechseries.com/contact-us/

Conclusion

In 2024, a strong GTM strategy requires a foundation built on cross-functional collaboration, an emphasis on the voice of the field, and customer-centric incentives. Connor Clancy’s insights remind us that understanding and adapting to customer needs is key to driving sustained growth. By prioritizing alignment between sales, marketing, and customer success teams, companies can refine their GTM efforts and create impactful experiences that resonate with their audience.

[lauriejmccabe]

Unlocking Insights: The SMB Technology Buying Journey, Part Two

The world of technology is rapidly evolving, and small and medium businesses (SMBs) are at the center of a transformative era. As new solutions emerge, understanding how they make technology purchasing decisions has become critical for vendors, service providers, and partners looking to cater to this dynamic market. Our new eBook, The SMB Technology Buying Journey, Part Two delves into the…

[thebigshoutout]

Empowering SMBs: Expert Marketing and Design Strategies for Digital Success

Explore how The Big Shoutout helps SMBs succeed with tailored marketing and design solutions. Get actionable insights and book a free consultation today.

For Small and Medium Businesses (SMBs), distinguishing out is not an option in today’s intensely competitive digital landscape—it is a must. There has never been more pressure to develop engaging, memorable, and successful marketing tactics because innumerable brands are fighting for the attention of your target market. However, a difficult obstacle that many SMBs must overcome is that they do…

[apekssolutions]

Effective Data Integration Strategies for SMBs

Unlock seamless data management with proven data integration strategies tailored for small and medium-sized businesses. Enhance data flow, improve security, and drive growth by choosing the right data integration tools and approaches. Start optimizing your business operations today!

[egoistshye]

thank you to @hikarue for tagging me in this game!

list out any 25 songs on your music playlist (spotify, youtube, apple music, deezer, etc.) that you are personally vibing with right now and share with your mutuals + followers!

tagging: @lee-sanghyeok @shigetaharua @tae @doyeons + anyone else who'd like to play!

below the cut are 25 tracks from my spotify on repeat :)

it boy - bbno$

gnarly - katseye

stupid idiot - hxw

yum - kep1er

smb - odetari ft hongjoong (ateez)

kiss a kitty - chuu

hot - le sserafim

lucky=one - cosmosy

like jennie - jennie

earthquake - jisoo

stress - chung ha

girlfriend - i-dle

hands up - meovv

are you alive - triples

swicy - unis

hello stranger - kwon eunbi

poppop - nct wish

dumb - mandy rose

strategy - olivia marsh

bebe - stayc

adult swim - kai

two - bbno$

spring breakers - charli xcx

dice and roll - odetari

brand new bitch - cobrah

[fenebris-india]

Why Your Business Might Be Falling Behind Without AI App Development or Modern Web Solutions

In today’s fast-paced digital landscape, staying competitive isn’t just about having an online presence — it’s about having the right kind of presence. Many businesses invest in a website or a mobile app and stop there. But without integrating AI app development services and scalable, intelligent business web development services, they risk falling behind.

So, what’s causing this gap, and how can businesses close it?

The Real Challenge: Businesses Aren’t Evolving with User Expectations

User behavior has dramatically changed over the last few years. Customers expect fast, personalized, and intuitive digital experiences. They want websites that respond to their needs, apps that understand their preferences, and services that anticipate their next move. Businesses that are still running on legacy systems or using outdated platforms simply can’t meet these rising expectations.

Let’s say a user visits your website to schedule a consultation or find a product. If your system takes too long to load or offers no AI-driven suggestions, you’ve already lost them — probably to a competitor that’s already using AI app development services to enhance user interaction.

The Role of AI in Transforming Business Applications

Artificial Intelligence is no longer limited to tech giants. From personalized product recommendations to intelligent customer service chatbots, AI app development services are helping businesses of all sizes create smart, responsive applications.

Some examples of what AI can do in a business app include:

Automating repetitive customer queries

Offering personalized product or content recommendations

Identifying user behavior patterns and adapting accordingly

Reducing human errors in backend processes

By integrating AI into mobile or web apps, companies can streamline operations, improve customer satisfaction, and gain deeper insights into user behavior. And as these capabilities become the new norm, not having them means you’re offering a subpar experience by default.

The Foundation: Scalable Business Web Development Services

While AI powers intelligence, you still need a strong digital infrastructure to support it. This is where business web development services come in.

A well-developed business website isn’t just about looking good. It should be:

Responsive: accessible and easy to navigate on all devices

Scalable: ready to handle increased traffic or new features without a full rebuild

Secure: with updated protocols to protect user data

Fast: with optimized loading times for better user retention

These elements don’t just “happen.” They require planning, strategy, and expertise. Modern business web development services help create these experiences, combining functionality with user-centric design.

Let’s not forget the importance of backend systems either — inventory management, CRM integration, user databases, and more all need to run smoothly in the background to support the front-end user experience.

Why the Gap Still Exists

Despite the availability of these technologies, many businesses hesitate to adopt them. Common reasons include:

Fear of high development costs

Uncertainty about where to start

Lack of technical knowledge or internal teams

Belief that AI and advanced web systems are “only for big companies”

But these concerns often stem from a lack of awareness. Platforms like Fenebris India are already offering tailored AI app development services and business web development services that cater specifically to startups, SMBs, and growing enterprises — without the hefty price tag or complex jargon.

The key is to think in terms of long-term growth rather than short-term fixes. A custom-built AI-enabled app or a modern, scalable web system may require some upfront investment, but it significantly reduces future inefficiencies and technical debt.

How to Start Evolving Your Digital Strategy

If you're not sure where to begin, consider these initial steps:

Audit your current digital presence: What features are outdated or missing?

Identify customer pain points: Are users dropping off before completing actions? Are your support channels responsive enough?

Define your goals: Do you want more engagement, smoother operations, better insights?

Consult experts: Work with a team that understands both AI and business development needs.

You don’t have to overhaul everything at once. Even small changes — like adding a chatbot, integrating AI for personalized content, or improving page speed — can have a significant impact.

Final Thoughts

The future belongs to businesses that adapt quickly and intelligently. Whether it’s by embracing AI app development services to build smarter tools or by investing in professional business web development services to offer faster, more reliable experiences — staying competitive means staying current.

Digital transformation isn’t about trends. It’s about survival, growth, and being there for your customers in the ways they now expect.

[dailypikminrenders]

performing my civic duties (i don't even watch the game awards i'm still mad over psychonauts 2 losing best art design 2 years ago)

sadly i don't think pikmin will win family given smb wonder is smb wonder but i think it's in with a good shot at winning strategy !!! i'm definitely biased but i think it's the most likely out of the 5 games

[the-larxist-manifesto]

GameGirl40 ~ Donkey Kong (1994)

No, it's not that arcade game your grandpa swears he holds the world record in. And no, it's not a marketable toy Mario army swarming the world like a wave of nanobots. Donkey Kong '94, as it's colloquially nicknamed, is an entirely unique game—a beast as complex in strategy and surprisingly rich in heart as the monkey whose name it bears.

Seriously, Nintendo loves to make AMAZING games SPECIFICALLY about Donkey Kong. From DK Country on the Super Nintendo to Tropical Freeze on the Wii U... does this tiny Game Boy revival stand up to its relatives?

~Mario vs. Donkey Kong~

Let me first elucidate its relationship to the games I mentioned at the top. Interestingly, DK '94 exists as a bridge between two legacies of franchises. It's not just a revival of the original Donkey Kong games back in the arcade, in which big ape terrorizes construction worker with OSHA workplace violations. This game also acts as a spiritual prequel to the now-long-running Mario vs. Donkey Kong series of games, sharing a similar visual aesthetic, powerups, environments, move set, and focus on puzzle-solving. We also have this game to thank for the return of the Mushroom Kingdom's favorite red dress in showbiz, Pauline, who we see for the first time in her modern redesign!

Mario's adventure begins exactly where he left off back in the day; the construction site! The first four levels cutely reference their first outing, but this world expands far beyond the white void...

And yes, this game does have color, but only when enhanced through the Super Game Boy attachment for the SNES (which is unfortunately not replicated in the 3DS Virtual console release...)

The plot of this game is like watching Tom and Jerry go at each other's throats. Every world begins with Donkey Kong taunting Mario with his screaming Pauline prize, Mario lunging for DK, DK sabotaging Mario with a boulder or other comically heavy object, and Mario acrobatically evading the ogre's every attack and then chasing him off the screen. Constant fighting and bickering and poking fun at one another. It's like a little schoolyard rivalry, and as such, each level is a jungle gym on which they play their eternal game of tag.

As a matter of fact, the cartoonish plot slides seamlessly into the gameplay; not quite like the Mario or Donkey Kong games that we're used to, but a hybrid of both fused into one action-puzzle gauntlet.

~Mario is flipping out~

To save Pauline, Mario has tuned his tubby body into an agility MACHINE—boasting the most moves in his entire history as a 2D side scroller, up to this point. Look to this game for the origin of Mario's most famous later moves, like the skidding backflip (adapted into the sideflip in SM64) and the triple handstand jump (adapted into the triple jump in New SMB). He can handstand to gain height on jumps and kick away falling objects—he spins on wires to fling himself upward—he climbs up, down, to, and from ropes with both of his arms (DK Jr.-style)—he regains his ability to pick up and throw large objects over his head (SMB2 USA-style)—this Mario does it all.

In addition, the levels themselves contain new kinds of powerups and interactable items that extend Mario's advantage over his hairy rival. When he finds them, Mario can place blocks, long platforms, ladders, and springs. His famous barrel-smashing hammer returns too, which he can toss into the air and catch; try it and you can smuggle a hammer up ladders and out-of-reach platforms.

Despite feeling Mario's weight as he jogs and skids to a stop, I never felt as incumbered as I did in the original Donkey Kong. Mario's moves are complemented perfectly with the levels in this game.

Hey, that kinda looks like the hammer from Paper Mario, doesn't it..?

~Pick-up-and-play puzzles~

Mario is SO agile and SO well-equipped in this game, in fact, that he traverses the levels from top to bottom in no time flat; the game even promotes speedrunning by keeping track of your best times for each level beaten. Don't get me wrong; it's not that the stages aren't perfectly scaled for the small screen and moderately sized sprites. Rather, DK '94 was cleverly designed to contain a lot of small puzzles in quick succession. Play four of them in 15 minutes or so, save your game after the boss battle, and then put the Game Boy down and get back to work. It's the perfect little game to take on a quick lunch break!

In order from top-left to bottom-right: 3-6 took me a bit to get the extremely tight timing, 4-11 contained a frendlie frogie that would bounce you to the upper right area, 8-11 featured another lightning quick timing puzzle, 9-4 results in Mario imprisoning DK Jr. which is just :c

Most levels require Mario to locate a key and carry it to a door, limiting his movement and increasing his risk of being beaten senselessly by Kong's friends. In this way, the levels are often played in two halves—the first half, in which you maneuver at full capacity to clear a path for the key, and the second half, in which you RUN FOR YOUR LIFE TO THE EXIT CLUTCHING THAT KEY LIKE ITS YOUR FIRST BORN. That may sound formulaic, but each stage contains so many different kinds of unique enemies, interactable objects, moving platforms, and fatal falls that no one screen is similar to another. This adventure challenges you to think outside of the box and use every resource at your disposal, a very strong point for a puzzler.

My only criticism would be the airplane world, where most of the levels take place under heavy wind conditions. If you've played Lost levels, you know by now that wind and Mario do not mix. Even the iceberg world was easily more tolerable. At least you can jump over all the slippery ice.

Kong's friends, according to the manual. He's friends with oil. Oil which is polite enough to wear a name tag identifying itself. As oil.

~Conclusion~

I hope I've sang its praises enough to convince you that DK '94 fully delivers—more than that, it excels as a puzzle platformer and a worthy relative of the Donkey Kong name.

Genuinely my biggest criticism of the game has to be the overall composition... the graphics are quite legible and cute, but the sound design is just... embarrassing. It's not that the music is BAD... it's just... so bleepy and bloopy. I know, I know, it's a Game Boy game. Game Boys bleep and bloop. But this by far the most egregious example of obnoxious video game noises, and you will look like the nerdy background character in a sitcom if you're playing in a public space. Or Dr. House. Look, just trust me, I brought it along to a crowded airport. I'd never been so ashamed to be holding a 3DS.

That tiny point aside, I had a great time finally completing this one. I've owned it forever, but my child self held no patience for puzzles. I've grown to appreciate it a lot more. And yeah, despite the fact that there are bonus collectible items hidden here and there, the game offers no extra achievements for 100% completion. Beat the game and you're done. Took me a collective 6 hours to accomplish that. It's a simple one, but I would argue that the best puzzles thrive on clever simplicity.

Do I recommend it? Yes! It's a Game Boy essential!!

Hello, Mario.

*snifffffff*

Mmm... do I smell a row 2 wrap-up ahead?

~Lark Lyke