#TextAndImage

[gravekilla69]

WOII: Week 4 - Semiotics

Today's session explored semiotics, examining how signs and symbols communicate deeper meanings. Semiotics plays a vital role in design by ensuring visuals don't just represent but also evoke specific emotions and responses from the audience (Chandler 78).

For my personal analysis, I selected a Nike ad with a simple white background and the tagline, "Yesterday you said tomorrow." The typography in this design is central to its message. The use of bold, clean type creates emphasis, drawing attention to the urgency of the words. The scale of the type suggests importance and motivates action, reinforcing Nike’s call to stop procrastinating and take immediate steps toward improvement.

The design's simplicity, with minimal elements, focuses on clarity and directness. The white background creates a sense of space and calm, allowing the message to dominate without distraction. The type itself, likely in a strong sans-serif font, communicates a sense of strength, confidence, and modernity, aligning with Nike’s brand values of empowerment and self-improvement.

The message, "Yesterday you said tomorrow," functions as an indexical sign, referring to the idea of procrastination. It speaks to a broad audience, particularly individuals who value productivity and self-discipline. However, it could also exclude audiences who view such ideals as overly commercial or stressful, instead preferring a more balanced, relaxed approach to personal growth.

This ad exemplifies how design principles like emphasis, scale, and space work together to create a meaningful message, demonstrating the importance of semiotics in visual communication.

Word Count: 254 Words

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Works Cited

Barthes, Roland. Image-Music-Text. Translated by Stephen Heath, Fontana Press, 1977.

Chandler, Daniel. Semiotics: The Basics. Routledge, 2002. Eco, Umberto. A Theory of Semiotics. Indiana University Press, 1976.

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"Your Body Is a Battleground" (1989)

"I Shop Therefore I Am" (1987)

"Your Gaze Hits the Side of My Face" (1981)

[burtonsdoodles]

PLAYTIME... Today’s piece with some colour glitching. A5 Cardboard with coloured acrylic markers. #longlivcuriosity #glitch #originalart #cardboardcrafts #upcycled #character #illustration #handcrafted #handdrawn #illustrationartists #illustratorsoninstagram #digitalart #digitalillustration #digitaldrawing #words #writing #poetry #poetrycommunity #poem #textandimage #drawing #chaos #art #artist #artwork #burtonsdoodles https://www.instagram.com/p/CNF0BGBn1to/?igshid=1y1f59fkz5nyp

[shihokito]

Finally a sense of closure after such hectic end-of-term days. ✨Big thanks to the class of History of Photography, Visual Arts in Japan (pictured with their final Visual Art Project in their hands) at Hosei, as well as Text&Image at Sagami Women’s University. It was wonderful experience for me to be part of these classes! Wishing you all the best. ʕ•̫͡•ʕ•̫͡•ʔ•̫͡•ʔ•̫͡•ʕ•̫͡•ʔ•̫͡•ʕ•̫͡•ʕ•̫͡•ʔ•̫͡•ʔ•̫͡•ʕ•̫͡•ʔ•̫͡•ʔ #visualarts #japan #class #hoseiuniversity #historyofphotography #textandimage #sagamiwomensuniversity (at 法政大学 Hosei University) https://www.instagram.com/p/B8LyOJbHOjP/?igshid=zg6inhnn3ncs

[pikanotte]

"Memory" 16. & 18. July 2021 A good memory of the day before we got together vs the exhausting/frustrating negative memories; remembering, social difficulties, slow thinking, slow answering and so on. Read the text on the image too. #sketchadayapp #memory #memoriesforlife #memories #penandwatercolorillustrations #penandwatercolor #penandwatercolour #positivevsnegative #negativevspositive #textart #textandimage #poeticwriting #poeticwords #poetic #watercolour #watercolorandpen #psychology (at Molde, Norway) https://www.instagram.com/p/CRhV0oMLOYs/?utm_medium=tumblr

[marywedwards]

Rembrandt rap : research copies 🖌 1. Mound 2. Asp ❤️ I admire Rembrandt’s honesty in drawing women with garter marks 🎨Ink on paper 2021 #malegaze #femalegaze #honesty #lifedrawings #notglamorous #traditionalart #studies #copyingmasters #updated #textandimage #linearart #lineworkart #tonallines #sketchbookpage #practise #raprhythm #inourtime #lookalikes (at On The Table) https://www.instagram.com/p/COpiMz-HbLM/?igshid=1tm98za0a64ai

[fathomlibrary]

A new photo and writing book for the collection by @natraum 🌟 This work is chronologically follows a train of thought in the form of a text-to-speech notes on an iPhone, and with image and text describes an existential crisis at 3am following a stoned orgasm. Thanks so much Nat for sharing! . . . #book #artist #artistbooks #fathomlibrary #textandimage #photography https://www.instagram.com/p/B5nJlV-nN1I/?igshid=10mfxez71dz25

[freshcarrion]

ME TOO

[couplegoa-ls]

[shinyrays]

say something about this memory. #screenshot #after #thepresent #david #stuffaboutthings #DavidWojnarowicz #foundobject #image #communication #humanrights #fineart #digital #design #dada #graphicdesign #textbased #textandimage #drobnock #obsevation #wednesday (at Pennsylvania) https://www.instagram.com/p/B0BlT_3g0DV/?igshid=1o26txensg5j6

[tompogsonmusic]

Mount St Angela Early #yyj school and care home. Walked past here after a run. #MondayThoughts #MondayMotivation 🍁 #truth #share #together #vancouverisland #pacificnorthwest #runner #philosophy #evil #good #thoughts #vanisle #victoriabc #pnw #textandimage (at Victoria, British Columbia) https://www.instagram.com/p/Bz8yU5ClQ1Q/?igshid=11j6xlxvrz7zn

[pabender]

My first book cover! So honored that Tunisian poet Mokhtar El Amraoui selected one of my images for the cover of his latest collection of poetry, Dans Le Tumulte Du Labyrinthe. Such a thrill! --- -- - #cameralessphotography #geometricabstraction #geometry #clicheverre #altprocess #artonpaper #tunisianpoetry #poetry #textandimage #abstraction #patriciabender #baryta #photobasedart #minimalism #contemporarydrawing https://www.instagram.com/p/BwCDLdTAMHS/?utm_source=ig_tumblr_share&igshid=kzc8czi6jxhh

[joneshljones-blog-blog]

#repurposedjournal #collageart #bookart #textandimage 2.18.96.12.2.18 #intense but it #cantbestopped #paint #instaart https://www.instagram.com/p/Bq6F3_Thm3w/?utm_source=ig_tumblr_share&igshid=b9t05yl612ip

[gracebirch]

Timm Sonnenschein

This image shows a female agricultural worker pulling dry grass outside of Jin Mao Tower in Shanghai, China in 2010. It demonstrates the harsh contrast between two conflicting populations in a country that was traditionally agrarian but is urbanising quickly. China was an agricultural country for years with the majority of its population living in rural areas in primitive housing, living traditional lives. However due to the recent boom that many countries in the Far East have experienced, it has quickly become an emerging superpower on the world stage, due mainly to its economic and military status. Though due to how quickly China has urbanised it has led to a real clash of cultures between the agricultural population and the cities. This image has truly captured that struggle, a lowly farm worker using her bare hands to tend to the lawn outside a modern metal and glass skyscraper which is looming above her, symbolic of how the business centres of China have grown up and overshadowed their roots, forgetting their traditional Chinese ways as they become more and more westernised. The composition of the image is beautiful and almost creates a triangle, from the two bottom corners to the tip of the skyscraper, which is visually pleasing to the eye. This could also be interpreted as similar to the feudal system of medieval society, with the peasants at the bottom and the royalty at the top, similar to this, where we have the agricultural worker at the bottom and the CEO at the top of the tower, looking down on its history. It is a beautiful image that captures the zeitgeist of a nation.

[fathomlibrary]

What a wonderful little book!! Thanks @wallflowerwildco for lending a book from your collection 🙏 @studioroxas your work is awesome!! . . . #books #spring #community #photography #textandimage https://www.instagram.com/p/ByFlHx5gWX0/?igshid=1r3wd376wom7n

[leydengallery]

Wow! Just confirmed! Can't quite believe we at Leyden Gallery will be holding the First ever London show of Alasdair Gray's work. 😁 slightly excited - - Opens 14 Aug All enquiries to info@leydengallery.com - - #alasdairgray #scottish #artist #scottishwriter #london #exhibition #painting #drawing #prints #bbc #film #firstexhibition #artlife #collectors #bloggerswanted #blogger #disnae #believeit #arttalks #artistonfilm #instagood #instalike #Lanark #poorthings #text #image #textandimage #graphic #art #illustration (at Leyden Gallery)

[alishaoslerbcu]

Text and Image Notes

is bad design and the joke of comic sans. 

Find a way to represent an image/object in 3 ways. Complimentary relationship - shows hidden meanings.

A picture says a thousand words.

People mentioned: Herb Lubalin, Craig Wrd, Alison Carmicheal, Ji Lee, Paula Scher, Sarah Hyndman, Roland Barthes, Barbra Krugar

Thoughts raised:

How can text change the meaning of a photo? Subversion

Arrangement changing meanings