SEO Checklist for Website Redesign: How to Avoid Huge Drops in Your Rankings
Website Redesign SEO Checklist
1. Audit Your Existing Content
82% of marketers leverage content marketing to power their organic presence. Your SEO checklist involves reviewing and improving your content. Perform a complete content audit using tools like analytics and Ubersuggest to determine which pages are most important and where improvements can be made.
2. Update Information Architecture
To update your information structure and improve user navigation:
Create a map of your current structure
Conduct a competitor analysis
Find how users interact with your website
Set categories and subheadings for the data collected
Sort the URLs under the subhead, and
Create a new sitemap based on the same
3. Carefully Map URL Redirects
Map your URL redirects by:
Creating a list of all URLs and another list of content pieces that will be published under the new URL
Match the old URL with its new URL
For the deleted links, match each to the new content covering a similar topic
Provide the list of new content mapping scenarios to developers for implementation.
4. Check Your Site After the Redesign Is Done
Look for imperfections by testing your redesigned website first before the launch. Test and review the changes for CTAs, test site navigation, side navigation links, review forms, pop-ups, exit overlays, internal links and external links, and content and purchasing pages across devices. Note the errors and review them with your developer.
Conclusion: SEO Website Redesign
A website redesign cannot be successful without foremost SEO considerations. A business website undergoes constant updates and sometimes a large-scale upheaval which should be handled with care and know-how.
While there are multiple risks involved, a website redesign can be truly rewarding if done the right way. Have a clearly defined strategy and goals jotted down in an SEO redesign checklist to minimize risks and churn out a new, fully optimized, and better-performing website than before.
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I found a directory of directories, named business directory sites.
Startup founders or local business owners could always need help with SEO for backlinks, better ranking, to improve their website metrics and reach.
Here is where business directories and listing platforms come in handy because they are a great way to boost your SEO without breaking the bank.
It can even be free if you submit your business details yourself to the directories you'll find listed in the link provided above.
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Mastering Website Ranking: The Ultimate Guide to SEO and Digital Marketing
In the fast-paced world of online business, achieving a high website ranking is the key to success. With millions of websites competing for attention, it's essential to leverage the power of SEO and digital marketing to increase your visibility and drive traffic to your site. In this comprehensive guide, we'll explore how SEO work, website design, website development, responsive design, digital marketing, increase ranking, and increase traffic can all play a pivotal role in elevating your website's prominence in search engine results.
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