the thing is there's like, a point of oversaturation for everything, and it's why so many things get dropped after a few minutes. and we act like millennials or gen z kids "have short attention spans" but... that's not quite it. it's more like - we did like it. you just ruined it.
capitalism sees product A having moderate success, and then everything has to come out with their "own version" of product A (which is often exactly the same). and they dump extreme amounts of money and environmental waste into each horrible simulacrum they trot out each season.
now it's not just tiktokkers making videos; it's that instagram and even fucking tumblr both think you want live feeds and video-first programming. and it helps them, because videos are easier to sneak native ads into. the books coming out all have to have 78 buzzwords in them for SEO, or otherwise they don't get published. they are making a live-action remake of moana. i haven't googled it, but there's probably another marvel or starwars something coming out, no matter when you're reading this post.
and we are like "hi, this clone of project A completely misses the point of the original. it is soulless and colorless and miserable." and the company nods and says "yes totally. here is a different clone, but special." and we look at clone 2 and we say "nope, this one is still flat and bad, y'all" and they're like "no, totally, we hear you," and then they make another clone but this time it's, like, a joyless prequel. and by the time they've successfully rolled out "clone 89", the market is incredibly oversaturated, and the consumer is blamed because the company isn't turning a profit.
and like - take even something digital like the tumblr "live streaming" function i just mentioned. that has to take up server space and some amount of carbon footprint; just so this brokenass blue hellsite can roll out a feature that literally none of its userbase actually wants. the thing that's the kicker here: even something that doesn't have a physical production plant still impacts the environment.
and it all just feels like it's rolling out of control because like, you watch companies pour hundreds of thousands of dollars into a remake of a remake of something nobody wants anymore and you're like, not able to afford eggs anymore. and you tell the company that really what you want is a good story about survival and they say "okay so you mean a YA white protagonist has some kind of 'spicy' love triangle" and you're like - hey man i think you're misunderstanding the point of storytelling but they've already printed 76 versions of "city of blood and magic" and "queen of diamond rule" and spent literally millions of dollars on the movie "Candy Crush Killer: Coming to Eat You".
it's like being stuck in a room with a clown that keeps telling the same joke over and over but it's worse every time. and that would be fine but he keeps fucking charging you 6.99. and you keep being like "no, i know it made me laugh the first time, but that's because it was different and new" and the clown is just aggressively sitting there saying "well! plenty of people like my jokes! the reason you're bored of this is because maybe there's something wrong with you!"
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soon it'll be dawn again
transcript under the cut ⏬
page 01
Fig: no way? - you're still up?
Riz: Wh– yes?
Riz: Why'd I not be.
page 02
Fig: I me~~ean - that took.
Fig: whole day.
Riz: Yeah?
Fig: 'm beat.
Riz: you should sleep.
page 03
Fig: nah. my guy's still up
Fig: I wanna hang out.
page 04
Riz: That's really nice.
Fig: Hah! - Nobody ever expects an Archdevil rockstar to be nice.
Riz: … yeah. - 's just budget work tho. (the stuff I'm working on) - I've heard it's boring.
page 05
Fig: yeah, but you do it…
Riz: It keeps things going, right? - Nothing happens if nobody sits down and - does the thing.
Fig: That's right… - though. Yeah.
page 06
Fig: sometimes it's someone else who - doesn't want the same thing to happen.
Riz: … - mm.
page 07
Riz (off screen): …It took me a long time to get that not everyone likes doing what I do. - 's probably because you guys are so nice– - or. - kind.
Riz (off screen): to anyone too, not just. - the people you /love/.
page 08
Riz: that's not how it is elsewhere. - The world's– not. hostile. - but 's not like it's kind.
Riz: So I'm doing as much as I can now…
page 09
Fig: Hey.
Riz: ?
Fig: Go dig some dirt with me.
page 10
Riz: [blank speech bubble] - oh you meant like - actual dirt. (not incriminating information)
Fig: o yea.
Fig: there's clay in the backyard soil. - sometimes when I'm sun deficient or something I go touch dirt for a bit.
page 11
Fig: here u go
page 12
Riz: uh
Fig: now we make a thing! - 'm pretty good at freehanding a bowl.
Fig: I'll show u
page 13
Fig: just– yep, flatten that out as evenly as u can, then–! - actually ur nails'd be so good at cutting out the strip. [larger than usual space] wait. - wait. wait u can carve patterns with them! we HAVE to try
Riz: uh - What. do I carve?
Fig: anything!!!
page 14
Fig: and– yep just seal the inside uh. seam?
Fig: yep that works - okay time's up! all contestant hands up
Riz: [blank speech bubble] - okay - wh. what's next?
Fig: haha - watch this.
(sound effect text): FWOO—MP
page 15
Riz: WH– DON'T JUST DO THAT???
Fig: Now it's fired!
Riz: THAT WAS NOT SAFE
Fig: (actually it's just dry. if u add water rn it'll dissolve)
Fig: ok catch!
Riz: [blank speech bubble] - careful!!
Fig: dw no need haha
page 16
Riz (thought bubble): oh - it's warm…
Fig: now I want you to throw this.
page 17
Fig: u gotta do it - c'mon
page 18
Riz: wh– - It's like 3AM right now
Fig: oh it's not /fired/ fired it's not gonna make a loud noise
Riz: And then just? leave a pile out here?
Fig: pour water over it & it'll be gone I told u
Riz: but
page 19
Fig (off screen): RIz.
page 20
Fig: I've done all this before.
Fig: Can you trust that at least?
page 21
Riz: no, I– - I do. - I trust you.
page 23
Riz: okay what happens now
(sound effect text): glob
page 24
Fig: we do it again!
page 25
Riz: wh. [larger than usual space] What do you mean. (this clay's too wet also)
Fig: see! you're already learning
Fig: [blank speech bubble] - there are flows that are futile to fight. - The world changes.
Fig: Things change.
page 26
Fig: I've learned my lessons with "forevers". - But - as an artist
Fig: I can give you one thing: - You can always do it again.
page 27
Fig: most of everything depends on the rest of the world, - but this. - making new. - that's yours as long as you want it.
page 28
Fig: So?
page 29
Riz: Yeah. - Yeah! - let's make another one.
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Eddie's hanging out in Family Video during Steve and Robin's shift, just being a general nuisance, when it begins.
The other two are talking in low voices in the back corner, discussing something Eddie can't hear. Normally he'd get up and go over there, insert himself into the conversation, command their attention, but he's too busy judgmentally rifling through Family Video's paltry horror movie supply to care that much.
He sneaks a glance over, and then he sees it.
Steve presses a kiss to Robin's forehead.
Eddie has to drop the tape he's holding before he does something stupid like break it out of jealousy.
And he knows, okay, he's heard it no less than eight million times, they're platonic with a capital P. That doesn't stop the little green monster in his chest from rearing its head.
It doesn't stop there, either. Eddie starts to see Steve kiss the rest of the Party. Simple little forehead kisses and temple kisses and kisses on the crowns of their heads, like he's their parent, which, well, he is. He does it when Dustin needs comfort. He slings an arm around Lucas and pulls him close for a kiss on the temple when Lucas makes a particularly good shot for basketball. He does it to Max, on one of her bad days. He even does it to Mike absentmindedly, who makes a feral screech like an angry cat before everyone starts to laugh at him. And of course, he and Robin are always all over each other.
But he won't kiss Eddie.
It's stupid that he expects it. They don't know each other. Steve's been with this group, been saving them from monsters and scientists and torturers for forever.
Eddie still wants in on it. If only to indulge his pathetic little crush on the former King of Hawkins High.
One night, Steve hosts a movie night, and Dustin invites Eddie along. He goes, because of course he does, and takes a seat on the end of the couch as Steve puts in the tape.
Eddie immediately forgets what the movie is, because Steve sits down next to him. His entire brain is a fuzzy kind of static that only intensifies when Steve scoots closer.
"Sorry," is the first word Eddie registers out of Steve's mouth, and he hastily tries to collect his thoughts. Steve moves closer, which doesn't help.
He peers around Steve and sees the kids all trying to squish onto the couch. "Scoot over, Eddie!" Mike shouts, and Eddie moves as close as he can to the arm of the couch. Steve follows, arm around him and thighs pressed close together.
Okay, then. Eddie can die happily tonight, apparently.
Something jumps at the screen, and Steve flinches.
Eddie learns a new thing about Steve that night. Apparently, when Steve gets frightened, he pulls everyone within reach towards him, like he's trying to shield them with his body. Eddie finds himself hugged to Steve's chest and has to employ breathing exercises to get rid of his new little...problem.
He somehow makes it through the movie without spontaneously combusting, a feat nothing short of a miracle. The kids run to the kitchen and Eddie can hear Dustin pick up the phone and say, "Hello, Paulie's Pizza?"
Steve sighs and gets up. "I did not say they could order pizza," he grumbles. He extends his hand to Eddie, and after a second of bewildered staring, Eddie manages to grab it and pull himself to standing.
Robin's sitting on the couch still (she had been on the other side of Steve), and she watches this interaction with an unreadable expression on her face.
Well, unreadable to Eddie, anyway. Steve and Robin proceed to have an entire conversation with just facial expressions, and Eddie is left in the dark about it.
Steve finally rolls his eyes and stalks into the kitchen. He distracts Dustin with a kiss on the top of his head, then steals the phone. "Hi, yeah," he says, and Eddie recognizes that voice as his King-Steve-takes-what-he-wants voice. "No, that's right. Two medium pepperoni pizzas and a side of garlic knots, yep."
He listens, then says, "I'll be over to pick it up," then places the phone back on the receiver with a click.
"I'm going to get the food." he announces to the room at large. "Eddie, you coming?"
"Sure?" Eddie slings his leather jacket from the back of one of the kitchen table chairs and slides his sneakers on.
The drive is quiet. Multiple times, it looks like Steve wants to say something, but he never does. When the two of them walk in to get the pizza, Steve grabs both boxes. "Can you get the door, Eds?"
Eddie wants to tease him about the new nickname, but he chooses not to, opting instead to nod and say, "Sure thing, Stevie." He pulls open the glass door and says, with a mock bow and a grand gesture, "Your majesty."
Steve rolls his eyes. "Thanks." He (finally!!) goes to kiss Eddie.
However, Eddie is not as short as the kids (and Robin) who Steve normally does this to. Eddie's pretty sure the kiss is supposed to land on his forehead.
It lands on his mouth.
Pretty shoddy kiss, as it were. Mostly, Steve kisses the corner of Eddie's mouth.
Both of their faces burn red. If not for Steve's sports-playing, monster-killing reflexes, the pizzas would be on the ground right now.
"Sorry!" Steve says, hurrying out to his car and tossing the food in the backseat. "Sorry, I don't know what I was thinking."
Eddie slides into the passenger seat. "Finally!" he says.
"What?"
Eddie rolls his eyes. "Steve, I've been the only one who you haven't been bestowing kisses upon for weeks now. Sorry if I'm excited to be included in the group."
Steve starts the car. "But...those are all platonic kisses."
Eddie scoffs. "What, and kissing me wouldn't be?"
Steve is silent.
"REALLY?" Eddie yells. "Wait, wait-" He leans over the center console. "Steve Harrington, if you wanted a kiss, a romantic kiss, you could have told me before cuddling with me all night!"
Steve sighs. "Fine. Eddie Munson, I'm going to kiss you romantically."
And he leans in.
Eddie's obsessed with the curve and dip of Steve's mouth against his. He greedily cups his hand against Steve's face, his other hand propped up against the center console. Steve tastes like the soda he was drinking earlier, mixed with something richer and deeper that's wholly, entirely Steve.
They break apart at a small crackle from Steve's inner pocket.
"Henderson," Steve says exasperatedly. "That kid is so damn impatient."
"Steve!" Dustin's voice comes from the walkie Steve pulls out. "Have you gotten the pizza yet?"
"Yes, you little shit, we're coming back now." Steve sighs. "Oh! Henderson, find Robin. Tell her it happened."
Eddie shoots Steve a confused look, but Steve just holds up a placating hand, a slight smile on his face.
"OH MY GOD STEVE!" comes Robin's voice on the walkie. "HELL YEAH!"
Steve cackles and leans back in to kiss Eddie, who happily accepts.
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so I’ve been gaining a lot of insight into the animation industry recently, especially in regards to pitching & the creation of new shows. There’s a few ways to go about it.
First, there’s pitching to a studio. When you pitch, it has to be SHORT and CONCISE. You may write a lovingly detailed pitch bible that perfectly breaks down episodes and characterizations, and it might barely even get read. First impressions, first impressions, first impressions!
Most peoples’ first projects don’t get picked up. I’ve heard a few stories from directors that said they tried pitching a story they’d had for years, which got rejected, to then spend a week or even several hours in their car coming up with a new idea, only for that to get greenlit.
But that’s not the end of it. Just because a show gets greenlit, doesn’t mean it will ever get finished. There’s lots of things that can happen. Sometimes, unexpected major world events (like… a global pandemic) can cause projects to get chopped. Sometimes, a CEO change or studio merge means a single person can decide a project “no longer fits with the company’s brand.” Sometimes, the one producer that was rooting for your project gets laid off, and no one else cares enough, so it gets shelved. Sometimes, a streaming service decides to create an animation department, and then they decide they don’t want it anymore. Sometimes, the studio will be simultaneously be developing another project that was too similar to yours and they just didn’t think to tell you until they decide yours is the one with less potential.
On top of that, almost everyone in the industry is saying that “studios just don’t pick up original content anymore.” Studios want something they can franchise, something that will bring in money. New content is risky. Established fanbases are safer.
However! Studios can still be a very good thing. They can be unionized. They can provide better benefits and resources. They can have connections and infrastructure and a larger volume of workers. At a studio, you can divide the labor and produce more in less time. Longer episodes, longer seasons, more consistency in quality.
But this comes with all of the disadvantages of having more in the kitchen.
The alternative is indie animation.
With indie animation, you have total freedom. Full artistic control. It doesn’t even matter if your idea sucks ass, because there’s no one to tell you you can’t make it. You could make it anyway, and you can make it whatever you wanted.
The thing is, making animation is hard. In my production class last semester, the average maximum animation one person could make in that timeframe was 30-60 seconds, and that’s not even counting background design, sound design, or cleanup/color. To make a 5 minute animated short, you should probably have at least 5 people.
And it is CRUCIAL you have a production manager. Ideally someone who’s not already doing art for the project. Most projects without a production manager will fall apart pretty quickly. Once the adrenaline and impulse-fueled motivation wears off, you need someone to hold you accountable and enforce deadlines and proper time management.
Speaking of time, that’s also hard to get. The more people you have, the more likely schedules won’t line up. Most people will have school, or other jobs.
And it costs MONEY!!!!!! You either have everyone work for free and volunteer their time & energy, or you establish a business as a proper indie studio, with people who may or may not have experience on how to handle paying someone else’s salary. And the money has to come from somewhere, so you have to rely on crowdfunding like patreon or kickstarter. (This, by the way, is why I could never fault an indie animation for releasing merch with their pilot.)
And like, maybe you wanna do a series, and all your friends agree to volunteer their labor and time to make the first episode, but it was unanimously not sustainable. Deciding not to produce a second episode until you can raise enough money is not being suddenly greedy, it’s attempting to compensate people rather than expecting them to be continuously taken advantage of.
You have to consider your output as well. There are some outliers like Worthikids, who afaik does all his animation himself, and afaik can work on it full-time thanks to his patreon subscribers. And he still has only produced a total of 30 minutes of animation (for Big Top Burger specifically) in the past 4 years. This is an IMPRESSIVE feat and this is with using a lot of 3D as part of his pipeline!!
Indie animation also has the complication of being more accessible for fandoms. When you’re posting your Official Canon Content on youtube, it doesn’t look a lot different than the fandom-created video essay in the sidebar next to it. What’s canon vs what’s fanon becomes less distinguishable. The boundaries are blurrier. When the creator is just some guy you follow on twitter, it’s easier to prod them for info regarding ships and theories and word-of-god confirmation. They don’t have a PR team or entire international tv networks to appeal to. And this is when creators get frustrated that their fans snowball and turn their creation into something they don’t recognize (and no longer enjoy) anymore.
So it’s tricky.
Thankfully, the threshold to learn animation is fairly low nowadays!! There are TONS of resources online to learn it on your own without forking over a couple hundred thousand to a private art college. There are conventions and discord servers and events where you can network, if you know where to look.
I know it can seem discouraging in the face of capitalism, but I think that’s all the more reason why it’s so important to BE DETERMINED about animation!! We’re already starting to see the beginning of an indie animation boom, and I think it’s a testament to humanity’s desire to tell stories and create art. Even if there’s no financial gain, we do whatever it takes to tell our stories anyway.
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