autocrattic (more matt shenanigans, not tumblr this time)
I am almost definitely not the right person for this writeup, but I'm closer than most people on here, so here goes! This is all open-source tech drama, and I take my time laying out the context, but the short version is: Matt tried to extort another company, who immediately posted receipts, and now he's refusing to log off again. The long version is... long.
If you don't need software context, scroll down/find the "ok tony that's enough. tell me what's actually happening" heading, or just go read the pink sections. Or look at this PDF.
the background
So. Matt's original Good Idea was starting WordPress with fellow developer Mike Little in 2003, which is free and open-source software (FOSS) that was originally just for blogging, but now powers lots of websites that do other things. In particular, Automattic acquired WooCommerce a long time ago, which is free online store software you can run on WordPress.
FOSS is... interesting. It's a world that ultimately is powered by people who believe deeply that information and resources should be free, but often have massive blind spots (for example, Wikipedia's consistently had issues with bias, since no amount of "anyone can edit" will overcome systemic bias in terms of who has time to edit or is not going to be driven away by the existing contributor culture). As with anything else that people spend thousands of hours doing online, there's drama. As with anything else that's technically free but can be monetized, there are:
Heaps of companies and solo developers who profit off WordPress themes, plugins, hosting, and other services;
Conflicts between volunteer contributors and for-profit contributors;
Annoying founders who get way too much credit for everything the project has become.
the WordPress ecosystem
A project as heavily used as WordPress (some double-digit percentage of the Internet uses WP. I refuse to believe it's the 43% that Matt claims it is, but it's a pretty large chunk) can't survive just on the spare hours of volunteers, especially in an increasingly monetised world where its users demand functional software, are less and less tech or FOSS literate, and its contributors have no fucking time to build things for that userbase.
Matt runs Automattic, which is a privately-traded, for-profit company. The free software is run by the WordPress Foundation, which is technically completely separate (wordpress.org). The main products Automattic offers are WordPress-related: WordPress.com, a host which was designed to be beginner-friendly; Jetpack, a suite of plugins which extend WordPress in a whole bunch of ways that may or may not make sense as one big product; WooCommerce, which I've already mentioned. There's also WordPress VIP, which is the fancy bespoke five-digit-plus option for enterprise customers. And there's Tumblr, if Matt ever succeeds in putting it on WordPress. (Every Tumblr or WordPress dev I know thinks that's fucking ridiculous and impossible. Automattic's hiring for it anyway.)
Automattic devotes a chunk of its employees toward developing Core, which is what people in the WordPress space call WordPress.org, the free software. This is part of an initiative called Five for the Future — 5% of your company's profits off WordPress should go back into making the project better. Many other companies don't do this.
There are lots of other companies in the space. GoDaddy, for example, barely gives back in any way (and also sucks). WP Engine is the company this drama is about. They don't really contribute to Core. They offer relatively expensive WordPress hosting, as well as providing a series of other WordPress-related products like LocalWP (local site development software), Advanced Custom Fields (the easiest way to set up advanced taxonomies and other fields when making new types of posts. If you don't know what this means don't worry about it), etc.
Anyway. Lots of strong personalities. Lots of for-profit companies. Lots of them getting invested in, or bought by, private equity firms.
Matt being Matt, tech being tech
As was said repeatedly when Matt was flipping out about Tumblr, all of the stuff happening at Automattic is pretty normal tech company behaviour. Shit gets worse. People get less for their money. WordPress.com used to be a really good place for people starting out with a website who didn't need "real" WordPress — for $48 a year on the Personal plan, you had really limited features (no plugins or other customisable extensions), but you had a simple website with good SEO that was pretty secure, relatively easy to use, and 24-hour access to Happiness Engineers (HEs for short. Bad job title. This was my job) who could walk you through everything no matter how bad at tech you were. Then Personal plan users got moved from chat to emails only. Emails started being responded to by contractors who didn't know as much as HEs did and certainly didn't get paid half as well. Then came AI, and the mandate for HEs to try to upsell everyone things they didn't necessarily need. (This is the point at which I quit.)
But as was said then as well, most tech CEOs don't publicly get into this kind of shitfight with their users. They're horrid tyrants, but they don't do it this publicly.
ok tony that's enough. tell me what's actually happening
WordCamp US, one of the biggest WordPress industry events of the year, is the backdrop for all this. It just finished.
There are.... a lot of posts by Matt across multiple platforms because, as always, he can't log off. But here's the broad strokes.
Sep 17
Matt publishes a wanky blog post about companies that profit off open source without giving back. It targets a specific company, WP Engine.
Compare the Five For the Future pages from Automattic and WP Engine, two companies that are roughly the same size with revenue in the ballpark of half a billion. These pledges are just a proxy and aren’t perfectly accurate, but as I write this, Automattic has 3,786 hours per week (not even counting me!), and WP Engine has 47 hours. WP Engine has good people, some of whom are listed on that page, but the company is controlled by Silver Lake, a private equity firm with $102 billion in assets under management. Silver Lake doesn’t give a dang about your Open Source ideals. It just wants a return on capital.
So it’s at this point that I ask everyone in the WordPress community to vote with your wallet. Who are you giving your money to? Someone who’s going to nourish the ecosystem, or someone who’s going to frack every bit of value out of it until it withers?
(It's worth noting here that Automattic is funded in part by BlackRock, who Wikipedia calls "the world's largest asset manager".)
Sep 20 (WCUS final day)
WP Engine puts out a blog post detailing their contributions to WordPress.
Matt devotes his keynote/closing speech to slamming WP Engine.
He also implies people inside WP Engine are sending him information.
For the people sending me stuff from inside companies, please do not do it on your work device. Use a personal phone, Signal with disappearing messages, etc. I have a bunch of journalists happy to connect you with as well. #wcus
— Twitter
I know private equity and investors can be brutal (read the book Barbarians at the Gate). Please let me know if any employee faces firing or retaliation for speaking up about their company's participation (or lack thereof) in WordPress. We'll make sure it's a big public deal and that you get support.
— Tumblr
Matt also puts out an offer live at WordCamp US:
“If anyone of you gets in trouble for speaking up in favor of WordPress and/or open source, reach out to me. I’ll do my best to help you find a new job.”
— source tweet, RTed by Matt
He also puts up a poll asking the community if WP Engine should be allowed back at WordCamps.
Sep 21
Matt writes a blog post on the WordPress.org blog (the official project blog!): WP Engine is not WordPress.
He opens this blog post by claiming his mom was confused and thought WP Engine was official.
The blog post goes on about how WP Engine disabled post revisions (which is a pretty normal thing to do when you need to free up some resources), therefore being not "real" WordPress. (As I said earlier, WordPress.com disables most features for Personal and Premium plans. Or whatever those plans are called, they've been renamed like 12 times in the last few years. But that's a different complaint.)
Sep 22: More bullshit on Twitter. Matt makes a Reddit post on r/Wordpress about WP Engine that promptly gets deleted. Writeups start to come out:
Search Engine Journal: WordPress Co-Founder Mullenweg Sparks Backlash
TechCrunch: Matt Mullenweg calls WP Engine a ‘cancer to WordPress’ and urges community to switch providers
Sep 23 onward
Okay, time zones mean I can't effectively sequence the rest of this.
Matt defends himself on Reddit, casually mentioning that WP Engine is now suing him.
Also here's a decent writeup from someone involved with the community that may be of interest.
WP Engine drops the full PDF of their cease and desist, which includes screenshots of Matt apparently threatening them via text.
Twitter link | Direct PDF link
This PDF includes some truly fucked texts where Matt appears to be trying to get WP Engine to pay him money unless they want him to tell his audience at WCUS that they're evil.
Matt, after saying he's been sued and can't talk about it, hosts a Twitter Space and talks about it for a couple hours.
He also continues to post on Reddit, Twitter, and on the Core contributor Slack.
Here's a comment where he says WP Engine could have avoided this by paying Automattic 8% of their revenue.
Another, 20 hours ago, where he says he's being downvoted by "trolls, probably WPE employees"
At some point, Matt updates the WordPress Foundation trademark policy. I am 90% sure this was him — it's not legalese and makes no fucking sense to single out WP Engine.
Old text: The abbreviation “WP” is not covered by the WordPress trademarks and you are free to use it in any way you see fit.
New text: The abbreviation “WP” is not covered by the WordPress trademarks, but please don’t use it in a way that confuses people. For example, many people think WP Engine is “WordPress Engine” and officially associated with WordPress, which it’s not. They have never once even donated to the WordPress Foundation, despite making billions of revenue on top of WordPress.
Sep 25: Automattic puts up their own legal response.
anyway this fucking sucks
This is bigger than anything Matt's done before. I'm so worried about my friends who're still there. The internal ramifications have... been not great so far, including that Matt's naturally being extra gung-ho about "you're either for me or against me and if you're against me then don't bother working your two weeks".
Despite everything, I like WordPress. (If you dig into this, you'll see plenty of people commenting about blocks or Gutenberg or React other things they hate. Unlike many of the old FOSSheads, I actually also think Gutenberg/the block editor was a good idea, even if it was poorly implemented.)
I think that the original mission — to make it so anyone can spin up a website that's easy enough to use and blog with — is a good thing. I think, despite all the ways being part of FOSS communities since my early teens has led to all kinds of racist, homophobic and sexual harm for me and for many other people, that free and open-source software is important.
So many people were already burning out of the project. Matt has been doing this for so long that those with long memories can recite all the ways he's wrecked shit back a decade or more. Most of us are exhausted and need to make money to live. The world is worse than it ever was.
Social media sucks worse and worse, and this was a world in which people missed old webrings, old blogs, RSS readers, the world where you curated your own whimsical, unpaid corner of the Internet. I started actually actively using my own WordPress blog this year, and I've really enjoyed it.
And people don't want to deal with any of this.
The thing is, Matt's right about one thing: capital is ruining free open-source software. What he's wrong about is everything else: the idea that WordPress.com isn't enshittifying (or confusing) at a much higher rate than WP Engine, the idea that WP Engine or Silver Lake are the only big players in the field, the notion that he's part of the solution and not part of the problem.
But he's started a battle where there are no winners but the lawyers who get paid to duke it out, and all the volunteers who've survived this long in an ecosystem increasingly dominated by big money are giving up and leaving.
Anyway if you got this far, consider donating to someone on gazafunds.com. It'll take much less time than reading this did.
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Okay, this is the second part of this, because I had so much fun writting this dynamic. Outlaw Dewdrop x Sheriff Swiss except he's also a retired legendary outlaw himself. Might not make sense without the first part.
Dew will admit it, he's a bit of an adrenaline junkie. In his line of...work...it makes sense. Close calls and near death experiences leave him thrumming with energy, giddy and exalted. But his favorite thing, oh, it's the thrill of the chase. Wether he's hunter or hunted, it never fails to get him going.
Knowing the Multi-Faced Thief is after him sure feeds into that particular addiction of his. Helps that the man is easy on the eye.
The memory of the Thief - Swiss, he learned - all up in Dew's space, leaning against the barrel of the gun, discarting the threat like one would bat flies away, his sparkling grin too bright in the low light, followed Dew even after he put miles between them.
More than a few nights, that memory, as well as many others of Swiss' voice, his amused chuckle, his careless stance, drove him to buck into his fist, spilling all over his knuckles while clutching the necklace - Swiss' - in his free hand.
And, look, Dew is smart, he trusts his guts, he's quick to get back on his feet no matter what the situation is, usually comes up on top of any face off with any other criminal, but he knows, deep down, that he's up against one of the most remarkable individual he's ever met. The Multi-Faced Thief's reputation is one for the archives, as well as his track record.
It sparks a feral kind of delight in Dew.
To be this man's sole focus - and it might be presomptuous of him, but Dew believes he is -, to occupy his thoughts...what a thrill.
Swiss finally catches up to him just as the sun is kissing the horizon, setting alight the small, inconspicuous town Dew snuck in, taking care of hidding his face.
It's the sudden agitation of his mare that alerts Dew from where he was starting to arrange the straw in a somewhat acceptable mattress for him to spend the night on - renting a room, with his infamous scar giving him away, is not an option.
By the time he's precipitately turned around, it's too late. Swiss is on him in an instant, a shadow pouncing with the efficency of Death itself. One hand one Dew's belt, the other on his shoulder, and he's thrown out the stall, rolling in the dust.
Accepting the movement is the only way not to get hurt ; Dew let himself fall, uses the momentum to immediately push up on his feet again. He doesn't get to draw his gun, though, before a strong hand wraps around both his wrists - both ? Hot. - and he's bullied against the back wall of the stable, arms pinned above his head, the cold steel of a blade kissing his throat.
The grinning face that haunted Dew's dreams for weeks is hovering above his, Swiss' eyes glinting victoriously as his chest heaves up and down.
"Hi, Dewy."
Adrenaline, sweet sweet adrenaline, has Dew's ears ringing, but it can only do so much in this position. A bit of wiggling only gets him a warningly stronger press of knife against his bobbing adam apple, so Dew resolves to snark back.
"Didn't know we were on nickname basis."
Swiss' smile widens. The hand holding Dew's wrists shifts, until he can run a thumb over the man's delicate bones there. Dew's breathing hitches the slightest bit. Swiss is warm, pleasantly so, he notes absent-mindedly. The rapidly fading light shines on multiple gold jewlery at his ears, highlights the thin sheen of sweat on the man's skin.
"I think we are," Swiss argues, voice low, close to a purr, "you know quite a lot about me, don't you ? Really studied my case, mmh ? As for me..."
Swiss tilts his head, the brim of his hat casting a deep shadow over his face, though it does nothing to hide the "cat that got the cream" expression on it.
"After following you for this long, I feel like i know you better now. You're a clever one, aren't you Dewy. Slippery little fuck."
It sounds almost fond.
Dew gives a half shrug, careful not to disrupt the blade where it sits snug against his skin.
"Didn't build my reputation on lies."
He gives it a shot then, if only for the sake of his pride, twisting his leg to try and trip Swiss. The man is too quick though, pins the offending leg with his knee, tutting.
"Now, now. Behave, will you ? I'd hate to have to damage that pretty face of yours."
"I doubt that," Dew huffs. It's a bit of a shot in the dark, but something is telling him he's right, so he pushes on. "You'd love to stake your claim, wouldn't you. Leave me with a premanent reminder of our...encounter."
Oh, the sweet way Swiss groans, throwing his head back. Looks like Dew hit the nail right on the head. Then those burning eyes are back on him and Dew is hit by the overwhelming need to keep them that way.
Swiss pushes even closer, until their chests are brushing with each breath they take. Something like hunger basks his features in feral need.
"Maybe I'll leave you with something sweet, after, but first, we have business to settle, don't we Dewy ?"
In answer Dew grins, raising an eyebrow.
"Oh, yeah, business."
He dares to lean a bit more into the knife, chasing the high of being so close to the blade, so close to Swiss, both dangerous in equal measure. The buckle of Dew's belt clinks against Swiss'.
The evening air is heavy, a powder keg only needing the slightest hint of a spark to explode.
Around Dew's wrists, Swiss' hand flex. He twists his knife until Dew has to tilt his chin up, throat even more exposed. Swiss' eyes stray on the smooth skin bared by the movement.
"My necklace, Dewy."
Oh isn't Dew going to have fun with that.
"Eager to stick your hands under my shirt, Swiss ?"
"Sure am."
In a swift motion, Swiss slices Dew's poor shirt open, slipping the knife back in his belt once it's done. The rush of air against his now bare chest has Dew involuntarily arching.
"I quite liked that one," he protests half heartedly, even as a traitorous shudder wracks through him. Swiss hums, wrapping his hand around the necklace. Now would be a good time to try something to break free, but if he's being honest, Dew's mind is far away from escape plans.
"So you did keep it...was worried you'd just sell it off somewhere."
Dew grins. Swiss' eyes flick up, back to him. Up close, he's even more beautiful. The scruff on his cheek must feel wonderfully scratchy, the two moles under his left eye too charming for such small details, the few patches of grey at his temple- far too attractive, that.
"Wanted you to keep looking for me," Dew admits, a bit breathless.
He sways and nearly falls head first into Swiss's chest when the man let go of his leg, tugging him flush againts him by the necklace, still holding his arms up.
"Oh, Dew. Wanna know a secret ?"
Without waiting for an answer, Swiss tilts his head, breathing almost directly in Dew's mouth.
"I would've kept chasing you, with or without the necklace."
That's what does it for Dew, self-control snapping. Before he's even realized what he's doing, his mouth is on Swiss'. For a split second, apprehension wraps around his spine, but then Swiss is half slamming him back against the wall, lips working against Dew's with equal frantic energy.
And oh does Swiss know what he's doing. Cupping his face with his free hand, angling it so that he can deepen the kiss, nipping at Dew's lip before swiping his tongue over it to dissipate the sting.
They're panting by the time they pull away. Slowly, Swiss releases Dew's wrists. He let his arms fall to his side, reaching for his weapon not even crossing his mind. Instead, his hands find Swiss' waist. The man grins, dark and hungry, taking his hat off with a flourish to set it on Dew's head.
There is not much sleep involved that night.
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The Dynamic Between Arthur and the Marstons (long post )
I guess I should say there are spoilers, just in case…
After playing the story through several times, I have to say, that Arthur Morgan is one of the best characters ever written. Aside from his development, there is so much depth to him, and regardless of his honor, there is so much to unravel.
I’ve been thinking about the relationship that he has between the Marstons, meaning John, Abigail, and Jack, and it really makes sense as to how Arthur acts the way he does around them in the beginning and all the way to the end.
A lot of his behavior, I think, stems from the loss of Eliza and Isaac. It is my opinion that he himself was torn between living a full life with them and remaining loyal to his gang, and before or by the time he had made a choice, it was too late, as they were killed in a robbery. This had haunted him since and it made him extremely bitter. Later in the game, he tells Rains Fall that he realized that he didn’t get to live a bad life and have good things happen to him. I also think that he was with Eliza after Mary had broken their engagement. I can get into my support for this later, but that isn’t what this post is about.
I think that Arthur was angry with John out of jealousy. He is the “golden boy” and clearly was Dutch’s favorite at one point. Not only that but after Arthur loses his own son and lover, John and Abigail get pregnant and he takes off for a year. He abandons his family, which Arthur takes personally. Arthur had tried to do right by Eliza and Isaac and still failed. So when John has Jack and is within the circle of the gang to help and support him, he takes off. Arthur gives up a potential life with Eliza and Isaac for Loyalty to the gang and John throws it all away. When John comes back, Dutch welcomes him with open arms, and Arthur believes that he would have been held to a different standard if he had come back after being with Eliza and Isaac for a long time. And it doesn’t help that John treats Jack like crap in the beginning of RDR2.
Arthur, imo, was a good father to Isaac when he was present. We can see this in how he treats Jack. In Arthur’s journal, he writes how he should have married Abigail, but due to his feelings for Mary, he didn’t. I’m not sure why after years of not hearing from Mary he would say this, but meh. Perhaps, the hope of starting over, or that she did pop in again at some point (which is how Abigail might have met her?). Anyways. I think he says he should have married her so that she would have someone to rely on and that he could be the father Jack needed. He cares about Abigail, but I don’t think it is anything beyond that. Arthur seemed to me not to be one to be with a woman without some sort of relationship, based upon how he treats women and the prostitutes in Valentine, so I don’t think he was ever with Abigail. Even so, Abigail relies on Arthur, and while he puts up a front, he gives her money for clothing and spends time with Jack. Heck, he even tells John to step up and be a dad. In some of Arthur’s conversations with John, he tells him that he can’t be two people at once. He’s speaking from experience. I think he’s subtly telling John he needs to make a choice as to what life he’s going to live. Hosea and Arthur both tell Abigail and John to leave at parts of the game.
When Jack is kidnapped, and eventually rescued, I think it is one of the most heart-wrenching missions and scenes. I can see it in Arthur’s body language that he longs for the family that he once had. He’s alone in his pain and when everyone is celebrating, Arthur doesn’t sing with the gang; there isn’t even the option to do it like it does other times. Even in my first playthrough, it seemed so sad to me. Everyone was drinking and singing, but Arthur just looked so sad.
So, it is at this point that John starts to step up, and Arthur starts to show symptoms of his illness. When he learns of his diagnosis, Arthur’s eyes open to the reality of the gang’s downfall, and he acknowledges the doubts/reservations he has about Dutch’s plans and schemes. He isn’t blindly loyal anymore. He tries to get John, Abigail, and Jack out, so that they can have the life that he had lost due to loyalty to the gang. He continually tells John to get out and that it would mean a lot to him. In his journal, after rescuing John from prison, he writes in his journal “…We’ve argued over the years, but I’ve grown to care a little for [John]. He’s less of a fool than he was, and maybe he can have the luck that has eluded me. Jack is an innocent little boy. In him, I see what I missed [meaning Isaac]. We did it.” This speaks volumes to me about how he feels about them in the end. He sacrifices himself to let John live. And though it isn’t forever, Arthur dies believing that he made it, and that matters. And hopefully, he could finally be at peace and see Eliza and Isaac again.
I could keep going, but I think I am too long-winded. I guess that helps when writing fleshed-out fanfiction stories, but not for posts. LOL
Would love to hear other thoughts or opinions, I’m always keen for a discussion.
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