#content for seo

[localseotampabay]

Introduction To SEO Keyword Selection - #AffordableSEO, #ContentMarketing, #DigitalMarketing, #Google, #KeywordResearch, #Keywords, #LocalSEO, #LocalSEOTampa, #SearchEngine, #SEO, #SEOAgency, #SEOCompany, #SEOTips, #SmallBusiness, #Tampa, #WebMarketing - https://localseotampa.com/introduction-to-seo-keyword-selection-202402/

New Post has been published on https://localseotampa.com/introduction-to-seo-keyword-selection-202402/

Introduction To SEO Keyword Selection

Choosing the right SEO keywords is crucial for the success of your business marketing. Keywords are the foundation of SEO and play a significant role in determining the visibility of your website on search engines. Here’s a comprehensive guide on selecting the best SEO keywords for your business.

Understanding Keyword Relevance

1. Identify Your Business Niche: Understand the specific niche your business operates in. This will help you target the right audience.

2. Know Your Audience: Analyze your target audience’s search habits. What terms do they use when looking for products or services you offer?

3. Analyze Your Products/Services: List down the key features and benefits of your offerings. This can give you a basic set of keywords.

Research and Brainstorming

1. Brainstorm Initial Keywords:

Begin by identifying the core aspects of your business, products, or services.

Consider the language your customers might use when searching for your offerings.

Include both broad and specific terms, as well as synonyms and industry jargon.

Think about the intent behind the searches—what problems or needs might lead someone to your business?

2. Utilize Keyword Research Tools:

Employ tools like Google Keyword Planner, SEMrush, or Ahrefs for a more comprehensive list.

These tools offer insights into keyword search volume, which indicates how often keywords are searched.

They also provide data on keyword competition, helping you understand how difficult it might be to rank for specific terms.

Look for related keywords or phrases that you might not have considered initially.

Analyze trends to see if certain keywords are gaining or losing popularity.

3. Study Your Competitors:

Examine the websites of your main competitors. Pay attention to the keywords they use in their titles, headers, and content.

Investigate the backlink profiles of your competitors to see which keywords are driving traffic to their sites.

Look for gaps in their keyword strategies that you could exploit.

Evaluating Keyword Metrics

1. Search Volume: Look for keywords with a decent search volume. These are terms that your target audience frequently searches for.

2. Keyword Difficulty: Be mindful of the competition. High-competition keywords might be challenging to rank for, especially for new or small businesses.

3. Relevance and Intent: Ensure the keywords are not just popular but also relevant to your business. Understand the intent behind the searches – are they informational, navigational, transactional, or commercial?

Strategic Keyword Implementation

1. Balance Long-Tail and Short-Tail Keywords: Long-tail keywords (more specific, longer phrases) are often less competitive and more targeted, while short-tail keywords (one or two words) have higher search volumes but are more competitive.

2. Localize Your Keywords: If your business serves a specific geographical area, include local keywords. For example, “boutique in downtown Chicago.”

3. Update Regularly: SEO is dynamic. Regularly review and update your keywords to align with changing search trends and business focus.

Monitoring and Refining

1. Track Performance: Use SEO tools to monitor how your keywords are performing. Look at metrics like search rankings, website traffic, and conversion rates.

2. Refine Strategy: Based on performance data, refine your keyword strategy. Discard underperforming keywords and experiment with new ones.

3. Stay Updated: Keep up with the latest trends in SEO and keyword research. Search engines frequently update their algorithms, which can affect keyword effectiveness.

Ethical Considerations

1. Avoid Keyword Stuffing: Overusing keywords on your website can lead to penalties from search engines. Ensure your content is natural and user-friendly.

2. Focus on Quality Content: While keywords are important, the quality of your content is paramount. Provide value to your users with informative, engaging, and relevant content.

In summary, selecting the right SEO keywords involves understanding your business and audience, thorough research, strategic implementation, continuous monitoring, and a commitment to providing quality content. Enhancing your website’s visibility, attracting the right audience, and driving business success are complex tasks, and sometimes expert assistance can be invaluable. For businesses in Clearwater, Florida, Local SEO Tampa Company offers specialized services to optimize your local SEO strategy, ensuring that your business stands out in a competitive market. By partnering with professionals like Local SEO Tampa Company, you can guarantee that your SEO efforts are not only effective but also tailored to your unique business needs.

Picture Credit: Freepik

[stray-but-okay]

When the teddy bear hugs back

[mostlysignssomeportents]

Google is (still) losing the spam wars to zombie news-brands

I'm touring my new, nationally bestselling novel The Bezzle! Catch me TONIGHT (May 3) in CALGARY, then TOMORROW (May 4) in VANCOUVER, then onto Tartu, Estonia, and beyond!

Even Google admits – grudgingly – that it is losing the spam wars. The explosive proliferation of botshit has supercharged the sleazy "search engine optimization" business, such that results to common queries are 50% Google ads to spam sites, and 50% links to spam sites that tricked Google into a high rank (without paying for an ad):

https://developers.google.com/search/blog/2024/03/core-update-spam-policies#site-reputation

It's nice that Google has finally stopped gaslighting the rest of us with claims that its search was still the same bedrock utility that so many of us relied upon as a key piece of internet infrastructure. This not only feels wildly wrong, it is empirically, provably false:

https://downloads.webis.de/publications/papers/bevendorff_2024a.pdf

Not only that, but we know why Google search sucks. Memos released as part of the DOJ's antitrust case against Google reveal that the company deliberately chose to worsen search quality to increase the number of queries you'd have to make (and the number of ads you'd have to see) to find a decent result:

https://pluralistic.net/2024/04/24/naming-names/#prabhakar-raghavan

Google's antitrust case turns on the idea that the company bought its way to dominance, spending the some of the billions it extracted from advertisers and publishers to buy the default position on every platform, so that no one ever tried another search engine, which meant that no one would invest in another search engine, either.

Google's tacit defense is that its monopoly billions only incidentally fund these kind of anticompetitive deals. Mostly, Google says, it uses its billions to build the greatest search engine, ad platform, mobile OS, etc that the public could dream of. Only a company as big as Google (says Google) can afford to fund the R&D and security to keep its platform useful for the rest of us.

That's the "monopolistic bargain" – let the monopolist become a dictator, and they will be a benevolent dictator. Shriven of "wasteful competition," the monopolist can split their profits with the public by funding public goods and the public interest.

Google has clearly reneged on that bargain. A company experiencing the dramatic security failures and declining quality should be pouring everything it has to righting the ship. Instead, Google repeatedly blew tens of billions of dollars on stock buybacks while doing mass layoffs:

https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

Those layoffs have now reached the company's "core" teams, even as its core services continue to decay:

https://qz.com/google-is-laying-off-hundreds-as-it-moves-core-jobs-abr-1851449528

(Google's antitrust trial was shrouded in secrecy, thanks to the judge's deference to the company's insistence on confidentiality. The case is moving along though, and warrants your continued attention:)

https://www.thebignewsletter.com/p/the-2-trillion-secret-trial-against

Google wormed its way into so many corners of our lives that its enshittification keeps erupting in odd places, like ordering takeout food:

https://pluralistic.net/2023/02/24/passive-income/#swiss-cheese-security

Back in February, Housefresh – a rigorous review site for home air purifiers – published a viral, damning account of how Google had allowed itself to be overrun by spammers who purport to provide reviews of air purifiers, but who do little to no testing and often employ AI chatbots to write automated garbage:

https://housefresh.com/david-vs-digital-goliaths/

In the months since, Housefresh's Gisele Navarro has continued to fight for the survival of her high-quality air purifier review site, and has received many tips from insiders at the spam-farms and Google, all of which she recounts in a followup essay:

https://housefresh.com/how-google-decimated-housefresh/

One of the worst offenders in spam wars is Dotdash Meredith, a content-farm that "publishes" multiple websites that recycle parts of each others' content in order to climb to the top search slots for lucrative product review spots, which can be monetized via affiliate links.

A Dotdash Meredith insider told Navarro that the company uses a tactic called "keyword swarming" to push high-quality independent sites off the top of Google and replace them with its own garbage reviews. When Dotdash Meredith finds an independent site that occupies the top results for a lucrative Google result, they "swarm a smaller site’s foothold on one or two articles by essentially publishing 10 articles [on the topic] and beefing up [Dotdash Meredith sites’] authority."

Dotdash Meredith has keyword swarmed a large number of topics. from air purifiers to slow cookers to posture correctors for back-pain:

https://housefresh.com/wp-content/uploads/2024/05/keyword-swarming-dotdash.jpg

The company isn't shy about this. Its own shareholder communications boast about it. What's more, it has competition.

Take Forbes, an actual news-site, which has a whole shadow-empire of web-pages reviewing products for puppies, dogs, kittens and cats, all of which link to high affiliate-fee-generating pet insurance products. These reviews are not good, but they are treasured by Google's algorithm, which views them as a part of Forbes's legitimate news-publishing operation and lets them draft on Forbes's authority.

This side-hustle for Forbes comes at a cost for the rest of us, though. The reviewers who actually put in the hard work to figure out which pet products are worth your money (and which ones are bad, defective or dangerous) are crowded off the front page of Google and eventually disappear, leaving behind nothing but semi-automated SEO garbage from Forbes:

https://twitter.com/ichbinGisele/status/1642481590524583936

There's a name for this: "site reputation abuse." That's when a site perverts its current – or past – practice of publishing high-quality materials to trick Google into giving the site a high ranking. Think of how Deadspin's private equity grifter owners turned it into a site full of casino affiliate spam:

https://www.404media.co/who-owns-deadspin-now-lineup-publishing/

The same thing happened to the venerable Money magazine:

https://moneygroup.pr/

Money is one of the many sites whose air purifier reviews Google gives preference to, despite the fact that they do no testing. According to Google, Money is also a reliable source of information on reprogramming your garage-door opener, buying a paint-sprayer, etc:

https://money.com/best-paint-sprayer/

All of this is made ten million times worse by AI, which can spray out superficially plausible botshit in superhuman quantities, letting spammers produce thousands of variations on their shitty reviews, flooding the zone with bullshit in classic Steve Bannon style:

https://escapecollective.com/commerce-content-is-breaking-product-reviews/

As Gizmodo, Sports Illustrated and USA Today have learned the hard way, AI can't write factual news pieces. But it can pump out bullshit written for the express purpose of drafting on the good work human journalists have done and tricking Google – the search engine 90% of us rely on – into upranking bullshit at the expense of high-quality information.

A variety of AI service bureaux have popped up to provide AI botshit as a service to news brands. While Navarro doesn't say so, I'm willing to bet that for news bosses, outsourcing your botshit scams to a third party is considered an excellent way of avoiding your journalists' wrath. The biggest botshit-as-a-service company is ASR Group (which also uses the alias Advon Commerce).

Advon claims that its botshit is, in fact, written by humans. But Advon's employees' Linkedin profiles tell a different story, boasting of their mastery of AI tools in the industrial-scale production of botshit:

https://housefresh.com/wp-content/uploads/2024/05/Advon-AI-LinkedIn.jpg

Now, none of this is particularly sophisticated. It doesn't take much discernment to spot when a site is engaged in "site reputation abuse." Presumably, the 12,000 googlers the company fired last year could have been employed to check the top review keyword results manually every couple of days and permaban any site caught cheating this way.

Instead, Google is has announced a change in policy: starting May 5, the company will downrank any site caught engaged in site reputation abuse. However, the company takes a very narrow view of site reputation abuse, limiting punishments to sites that employ third parties to generate or uprank their botshit. Companies that produce their botshit in-house are seemingly not covered by this policy.

As Navarro writes, some sites – like Forbes – have prepared for May 5 by blocking their botshit sections from Google's crawler. This can't be their permanent strategy, though – either they'll have to kill the section or bring it in-house to comply with Google's rules. Bringing things in house isn't that hard: US News and World Report is advertising for an SEO editor who will publish 70-80 posts per month, doubtless each one a masterpiece of high-quality, carefully researched material of great value to Google's users:

https://twitter.com/dannyashton/status/1777408051357585425

As Navarro points out, Google is palpably reluctant to target the largest, best-funded spammers. Its March 2024 update kicked many garbage AI sites out of the index – but only small bottom-feeders, not large, once-respected publications that have been colonized by private equity spam-farmers.

All of this comes at a price, and it's only incidentally paid by legitimate sites like Housefresh. The real price is borne by all of us, who are funneled by the 90%-market-share search engine into "review" sites that push low quality, high-price products. Housefresh's top budget air purifier costs $79. That's hundreds of dollars cheaper than the "budget" pick at other sites, who largely perform no original research.

Google search has a problem. AI botshit is dominating Google's search results, and it's not just in product reviews. Searches for infrastructure code samples are dominated by botshit code generated by Pulumi AI, whose chatbot hallucinates nonexistence AWS features:

https://www.theregister.com/2024/05/01/pulumi_ai_pollution_of_search/

This is hugely consequential: when these "hallucinations" slip through into production code, they create huge vulnerabilities for widespread malicious exploitation:

https://www.theregister.com/2024/03/28/ai_bots_hallucinate_software_packages/

We've put all our eggs in Google's basket, and Google's dropped the basket – but it doesn't matter because they can spend $20b/year bribing Apple to make sure no one ever tries a rival search engine on Ios or Safari:

https://finance.yahoo.com/news/google-payments-apple-reached-20-220947331.html

Google's response – laying off core developers, outsourcing to low-waged territories with weak labor protections and spending billions on stock buybacks – presents a picture of a company that is too big to care:

https://pluralistic.net/2024/04/04/teach-me-how-to-shruggie/#kagi

Google promised us a quid-pro-quo: let them be the single, authoritative portal ("organize the world’s information and make it universally accessible and useful"), and they will earn that spot by being the best search there is:

https://www.ft.com/content/b9eb3180-2a6e-41eb-91fe-2ab5942d4150

But – like the spammers at the top of its search result pages – Google didn't earn its spot at the center of our digital lives.

It cheated.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/05/03/keyword-swarming/#site-reputation-abuse

Image: freezelight (modified) https://commons.wikimedia.org/wiki/File:Spam_wall_-_Flickr_-_freezelight.jpg

CC BY-SA 2.0 https://creativecommons.org/licenses/by-sa/2.0/deed.en

[sanakimohara]

I will still write what I want but remember, men will be men, and fiction is fiction.

Never forget this.

Ever.

[thathyperarmystay]

Chan: I just asked Minho what the meaning of life is to him.

Seungmin: So?

Chan: He said cats and ass.

Seungmin: Oh? All ass?

Minho: *from another room* Every ass except yours, bitch

[koiiiji]

fr

[drwhitepsyker]

OH YEAH! I DO VOICES!

I totally forgot to post this here!

Since this blog is meant to eventually replace my terrible addiction to the hellsite formally known as twitter, here's my obligatory showreel post!

My contact details are in the description but you can also DM me if that's more comfortable. I can bring a range of scrungly voices at flexible rates to whatever project you're doing! I can also do voice work editing/mastering (Which is most of what I do for alfa these days). Need someone to clean your VA up? I'm your guy!

[seo-changbinnies]

my favorite binnie looks (283/∞)

[marisol-holme]

[Ad for myself because I back myself]

Might be shouting into the void, but if anyone is looking to hire a freelance experienced writer for their business, and happen to be on Tumblr, then lucky you!

Reach out to me on here, or follow my instagram (linked below) and we can do a quick zoom and a haggle over service charges.

Serious enquiries only please, I am a busy human.

I am UK based.

Instagram: https://www.instagram.com/marisolholme?igsh=MTBib2ZnYTNzYjAxaA%3D%3D&utm_source=qr

[koiiiji]

post for everyone who’s confused with lookism names, just like i am

daniel park - park hyungseok

jay hong - hong jaeyeol

zack lee - lee jinsung

vasco - lee eun tae (vasco also works)

vin jin - jin hobin

jace park - park bumjae

mary kim - kim miru

zoe park - park haneul

mira kim - kim mijin

sally park - park serim

johan seong - seong yohan

eli jang - jang janghyung

warren chae - chae wonseok

jake kim - kim gimyung

brad lee - lee gunwoo

jerry kwon - kwon jitae

samuel seo - seo seongeun

goo kim - kim joongoo

gun park - park jonggun (yamazaki yuzuru)

olly wang - wang ochun

hudson ahn - ahn hyunseong

eugene - yoojin

diego kang - kang dageyon

james lee - lee jihoon

charles choi - choi dongsu

tom lee - lee dogyu

the list will be updated

[essektheylyss]

sending my mom the "We're here celebrating what I can only describe as the sickness at the heart of America" Game Changer line to adequately describe my feelings about the term "SEO"

[seo-changbinnies]

my favorite binnie looks (208/∞)

[jellygifs]

by clicking the source link you will be redirected to 1168 gifs of jeon jong seo, as ah jung in wedding impossible. she was born in 1994, cast her accordingly ! all the gifs were made by me from scratch, so please do not repost or claim as your own. a like/reblog would be much apreciated !

content warning: eating, food, drinking, kissing

[argikiya]

Bonus/Special/Extra chapters of some of my favorite books/series.

As most of my favorite series or books are getting a lot of bonus chapters but most of the time they are only available in certain special editions which is a true menace and impossible to get hands-on globally, I'm making a guide for the chapters as I've found a lot of helpful Tumblr users/readers already posted them in the internet. So I'll collect them, make a thorough list, and keep editing them if any new material is released. Feel free to comment if you want to add anything or let me know about any other series. I'm keeping the list under the cut to avoid spoilers for those who want to avoid them.

Red, White and Royal Blue - Casey McQuiston

The henry's pov chapter from the new Red White And Royal Blue collector's edition. - set after the incidents in the book

The Folk Of The Air Trilogy - Holly Black

The Cruel Prince Barnes & Noble exclusive short story - A Visit to the Impossible Lands

Some deleted scenes from TCP (AU)

Deleted scenes of The Wicked King from Barnes & Noble exclusive edition

Cardan's letter from Queen of Nothing -(read after finishing the series)

Deleted scene of The Queen of Nothing from Holly Black's newsletter.

Walmart exclusive The Stolen Heir chapters.

The Stolen Heir Barnes & Noble bonus content.

There are also additional Folk of The Air contents and a more detailed list - click here

Legendborn Series - Tracy Deonn

Selwyn's pov chapter and Bloodmarked excerpt - to read after the first book

The Raven Cycle - Maggie Stiefvater

A Very Declan Christmas - Holiday Drabble

300 Fox way Holiday Piece - written as part of an event

A Minor Raven Boys Holiday Drabble -click here

Book #4.5 - Opal

The Secret Sanghai Universe - Chloe Gong

This one could be a little confusing as it is a really long universe containing two separate but interconnected series. So I'm making the list according to the timeline of the book's contents are in (not based on the timeline they were published/released) which list Chloe Gong once shared in her Instagram stories and also available on her website. (Check out her list for more detailed, less-confusing blurb on the contents of each bonus content and their timeline)

A RomaJuliette Christmas Special

The Benedikt & Marshall bonus - Barnes & Noble Exclusive Our Violent Ends Edition

The semi AU romajuliette + benmars fic - click here

Roma's Letters - Barnes & Noble exclusive These Vioent Delights.

Book 1 - These Violent Delights (Post TVD contents ↓)

5. Roma Gets a New Mug

Book 2 - Our Violent Ends

6. The Priest and The Shepherd (Set before Foul Lady Fortune but better if read after reading FLF)

Book 3 - Foul Lady Fortune

Book 3.5 - Last Violent Call

Book 4 - Foul Hearts Huntsman (Post FHH content ↓)

7. In True Delights - The Epilogue of all epilogues

Once Upon A Broken Heart - Stephanie Garber

The three different special edition epilogues of A Curse For True Love

The first epilogue

The second epilogue

The third Epilogue

Simon Snow Trilogy - Rainbow Rowell

My Rosebud Boy A Simon and Baz AU - Rainbow Rowell

This short story was written as a bonus for people who ordered Scattered Showers from the Bookworm in Omaha, Nebraska. It's an alternate universe story about Simon Snow and Baz Pitch, characters from Rainbow's Simon Snow Trilogy. It was printed by the author in a brochure format.

for everyone who's missing out on this cute little gem here is the google drive link - I found it from the tumblr comment section where a generous fan shared the link. Thank you.

All pic credit @pinterest

[slitherpunk]

as someone who works on a lot of npc/enemy intelligence for her job i sure do hate how searching the keyword AI went from meaning stuff like pathfinding and behavior trees to just.. machine learning, chatgpt nonsense

[stuff-diary]

The Frog

TV Shows/Dramas watched in 2024

The Frog (2024, South Korea)

Director: Mo Wan Il

Writer: Son Ho Young

Mini-review:

Wow, I didn't think I would enjoy The Frog so much. I guess I was in the mood for a dark, propulsive thriller. I've seen some people say it's 'slow', but like... where? This kept me glued to the screen from the very first episode, and it got more and more intense throughout the next ones. It even ventures into psychological horror territory from time to time, which made it even more fun to me. The writing isn't perfect (some of the characters aren't as well developed as they should), but the directing and the acting more than make up for it. Go Min Si turns in a particularly strong performance, and it's clear she gave it her all. I'm not gonna say this is the best thriller k-drama I've seen, but it was definitely enjoyable as hell.