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#contract logistics market
rohitpalan · 9 months
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Contract Logistics Market Assessment: Evaluating Opportunities for 2023
The global contract logistics market is forecast to reach US$ 282.27 billion in 2023, and is expected to surpass US$ 544.98 billion by 2033. The demand for contract logistics is estimated to grow by 6.8% CAGR between 2023 and 2033, resulting from a variety of factors.
The growth of the contract logistics industry is being driven by government initiatives to promote economic diversification, resulting in the development of infrastructure, digitization, and industrialization, as well as by the increasing foreign direct investments and rapid growth of the e-commerce sector.
The increasing demand for cost-efficient and technology-integrated supply chains, as well as the focus on core competencies of the manufacturing sector, are also contributing to the growth of the contract logistics industry. The integration of artificial intelligence, IoT, and innovative technologies in the industry is projected to accelerate the market’s development and bring cost savings in logistics operations. The adoption of cloud-integrated logistics management software is also rising due to its ability to enable real-time tracking and inventory updates, accurate monitoring of product life cycles, and real-time accuracy. Furthermore, cloud-based logistics software provides scalability to meet the demands of contract logistics market players and the capacity to reroute misplaced consignments.
Get a Sample PDF of the Report https://www.futuremarketinsights.com/reports/sample/rep-gb-16644
Over the past two decades, inventive logistic robotic companies have worked hard to incorporate AI and machine learning, better sensors and reaction times, warehouse management software, and logistics management software. The supply chain has recently seen an increase in warehouse automation. Huge amounts of money and investment have been given to the sector. While Google invested $500 million in JD’s automated logistics, Alibaba invested $15 billion in robotic logistics infrastructure. The demand for warehouse robotics in the supply chain is anticipated to reach $22.4 billion by the end of 2021.
Key Takeaways from the Contract Logistics Market:
With a projected value of US$ 832.5 billion through 2033, the United States is expected to hold a 20.5% share of the North America contract logistics industry in 2022.
Germany is likely to account for 4.1% of the global contract logistics industry in 2022. In 2022, the German contract logistics industry is expected to be worth US$ 142.9 billion.
The contract logistics industry in Japan is expected to be worth US$ 325 billion in 2022 and to grow at a strong CAGR of 7.56% during the forecast period.
Outsourcing is expected to dominate the market throughout the forecast period, accounting for more than 60% of revenue share in 2022.
Distribution management also provides a competitive advantage over other contract logistics services, allowing it to capture more than 59.5% of the market in 2022.
During the forecast period, retail and e-commerce are expected to dominate the market, with a combined market share of around 70%.
Ask An Analyst  https://www.futuremarketinsights.com/ask-question/rep-gb-16644
Who is Winning?
The contract logistics industry is a constantly changing sector of the logistics industry, with increased competition and a diverse range of product innovations propelling the market forward. Contract logistics providers are constantly innovating and introducing new solutions, products, and services to meet the demands of their customers. Automation, the Internet of Things (IoT), and big data analytics are among the industry’s most important trends, allowing providers to increase efficiency, lower costs, and provide more value to customers. Key players are frequently focused on providing end-to-end solutions, whereas the smaller players are usually focused on specific services, such as warehousing or transportation.
Recent Developments in the Market:
Penske and Röhlig Logistics established a brand-new joint venture company, Rohlig Penske Logistics GmbH, in January 2022. The joint venture included 55,000 square meters of additional warehousing, transport management operations, and e-commerce logistics, with plans to expand further across Europe.
The e-commerce behemoth Mercado Libre acquired a minority stake in Kangu, a Brazilian logistics startup, in September 2020. This was done to boost e-commerce and allow small retailers to collect and withdraw e-commerce purchases.
Key Players in the Contract Logistics Industry
SNCF Logistics/GEODIS
UPS Supply Chain
Kuehne + Nagel
Yusen Logistics
Penske
XPO Logistics, Inc.
Hitachi Transport System
DHL Supply Chain
DB Schenker
View Full Report : https://www.futuremarketinsights.com/reports/contract-logistics-market
Contract Logistics Market by Category
By Type:
Insourcing
Outsourcing
By Service:
Warehousing
Transportation
Aftermarket Logistics
Distribution
Others
By Industrial Vertical:
E-Commerce
Retail
Manufacturing
Others
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pramoja · 2 years
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valiantchaosballoon · 2 years
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Contract Logistics Market Advanced technologies & growth opportunities in global Industry by 2022 to 2028
The main aim of the Contract Logistics report is to give the map of the growth for the Contract Logistics market that will help in providing the clients with the required information for the formulation strategies to meet their respective business goals. The report also provides deep knowledge of the Contract Logistics for the previous year as well as for the forecast years and what the CAGR level of the market is going to be. This report is a synopsis of what the market conditions are going to be while also giving information regarding the market’s definition, classifications, applications, and engagements are. This report also aims to analyze the Contract Logistics market’s developments including the market improvement, market position, and others which are usually done by the prominent players and brands of the automotive industry. This report also consists of all the market drivers and restraints which are obtained through SWOT analysis. The report also has the CAGR values of the Contract Logistics market for the base years 2021, the historic year 2020, and forecast years 2021-2028.
Get Sample Copy @     https://iconmarketresearch.com/inquiry/sample/IMR0564
The study of the report divides it into several sub-segments and represents the whole automotive industry. An estimation of the revenue generated by the entire automotive industry and its sub-segments are also provided in the report. It decides the factors that affect the demand of the automotive industry rapidly, including methods of development, growth networks, and the product model. The report also points out the greatest prospects for the growth of the automotive market such as forecasting the growth of the market, the launch of new goods, and analysis of the product demand, purchase decisions, several economic factors that are important to determine the trend of Contract Logistics market, and the attractiveness of the market. The report on the Contract Logistics market will help in assisting the stakeholders in identifying high-potential customers, such as distributors and manufacturers.
The Contract Logistics market report provides information and statistics on market shares, size, restraining factors, and driving factors for the forecast period 2021 to 2028. It also mentions the role of main market players in the automotive industry. The report on Contract Logistics market evaluates the value of the market report, keeping in mind the application and regional segments, market share, and size while forecasting the market for each product type and application of the Contract Logistics market in different segments of the report. The research report also mentions some sections of the Contract Logistics market including opportunities, growth, trend, size, demand, and technology used by prominent players of the market. Then, it gives detailed profiles of the key players as a part of the competitive landscape of the Contract Logistics market.
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lumosandnoxwriting · 7 months
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say my name and everything just stops || George Weasley
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Title: say my name and everything just stops Pairing: George x Reader Summary: George didn’t expect being fake engaged to the love of his life whose heart he broke would be this easy. But as they put their plan into action, he’s surprised at how seamlessly she fits into his life. It feels as if no time has passed as they settle into a routine, and it feels like she was always meant to be there by his side. It’s hard to keep a grasp on the original goal, when all he can think about is how much he’s already dreading having to say goodbye. But as a new scheme starts to come together in his head, there may be a way for George to get everything that he wants.  Warnings: mentions of alcohol consumption, a scene takes place at a bar and one mention of a hangover!  A/N: part 2 of hockey!george is here! I did a bit of restructuring to this part and the next, but I’m very happy with the way the story is coming together! As always feedback is welcome! <3
-
“Thank you again for doing this,” George says for what feels like the millionth time today. But it still doesn’t feel like enough. Y/N has upended her entire life for him, and he still has no idea why she agreed to this whole charade. 
After spending a few days in Washington to figure out some of the logistics of Y/N moving, which included George getting on his knees to beg Fred to take over her lessons at the rink, they’re finally back in Chicago. Thankfully Y/N’s actual job in marketing is remote, and George already arranged to have a desk and whatever else she may need delivered sometime this week. 
He had his assistant stock the apartment with all of the things Y/N used to love, including her favorite snacks and several fuzzy blankets, and he signed the contract for Y/N’s car service this morning before they got on the plane. George has even already added her to his Amex account, and the black card with her name on it should be here any day now.
George has money to spend, and there’s no one else he’d rather spoil than Y/N.
”You really can stop saying that,” Y/N reminds him as she follows him through the front door. “It was cute at first, but now it’s just kind of annoying.”
”Sorry, I know. You’ve had to sacrifice way more than me for this stupid arrangement and I feel bad that I’ve basically uprooted your life. I don’t deserve any of the shit you’re doing for me and I just wanna make sure you know how much I appreciate it.”
”George, it’s really okay. I wouldn’t have said yes if I didn’t want to be here.” 
In all honesty, Y/N feels a little guilty over how accommodating George has been. She’s not really here to help him out, but to figure out whether her life has become the plot of a book and she’s about to get her second chance at love or if she’s about to break her own heart. Either way, she’s not here out of the goodness of her heart, and George’s kindness is undeserved. 
“Right, okay,” George gives Y/N a grin, before motioning for her to follow him. “I had my assistant clear some of my stuff out of the dresser and closet so there should be plenty of room for your things,” he explains as he leads Y/N down the hall towards his bedroom. “This space is ours now, and I want you to feel like it is too.”
As soon as they step through the door Y/N is hit with the scent of him and it nearly knocks her on her ass. Because George still uses the same cologne he did in high school, and it reminds her of home. She used to steal the bottle when he went away for games, covering her bed in it so it would feel like he was there with her at night. Now she’ll be surrounded by that scent 24/7 and she’s not sure her heart is ready for that. 
George drags the suitcase he’d been rolling into his closet disappearing for a second before he pops back out. “I only have a one bedroom, I uh, never really thought about having to share my space with someone,” he admits sheepishly. “But you can take the bed and I’ll sleep on the couch.”
Y/N shakes her head. “No, George, I’m not taking your bed. The season’s about to start, you need to be well rested and there’s no way sleeping on a couch for weeks will be sufficient.” She gives him an appraising look, taking in his broad frame. George has always been big, but time has done him well and his build has really filled out. 
“Besides, I don’t think there’s a couch in this world big enough to fit all of you,” she continues, and Y/N can feel the blush creeping up on her cheeks. “You stay in your bed, I can sleep on the couch.”
”Absolutely not,” George insists, taking a step closer to her. “You’re my guest, and I’m not going to have you sleeping on the couch.”
Y/N bites her lip, already regretting what she’s about to suggest. “Well then if you’re not going to let me sleep on the couch and I’m not going to let you sleep on the couch, we’ll just have to share the bed.”
Her suggestion takes George by surprise, and his jaw clenches to keep it from dropping. He was already questioning whether he’d be able to survive sharing space with Y/N, but sharing a bed? His cock is rock hard at just the thought of smelling her shampoo on his pillow. 
“Are you sure?” He manages to stutter out, running a hand through his hair. 
“I mean it’s big enough,” she responds, gesturing towards the bed. It’s got to be King sized, with a thick black comforter that’s sure to reek of George that Y/N wants to wrap herself up in. “We’ll probably barely even touch.”
“As long as you’re fine with it, I am too,” George agrees. “I don’t want to make you uncomfortable.”
”It’ll be fine George,” Y/N lies, giving him a grin that she hopes is genuine. 
Fake engaged to and sharing a bed with the man she loves that broke her heart? Yeah everything is definitely not fine. 
-
After a torturous first night together, Y/N thanks the heavens that George is up and out early for the first day of training camp the next morning. Because despite all of her reassurances yesterday, sharing a bed with George Weasley is the worst idea she ever had. 
Despite the size of the bed, George is massive, and as soon as he laid down next to her she could feel the heat radiating off of his body. It doesn’t help that she was completely enveloped in his scent, and her pussy was throbbing with need from the moment she crawled under the blanket. It took her hours to fall asleep, her body rigid as George tossed and turned as well. It wasn’t until his breathing evened out that Y/N finally managed to close her eyes and relax. 
Only for her to wake up a few hours later to George’s arm wrapping around her waist before he pulled her into his chest. Turns out all these years later he’s still a cuddler. Being back in his embrace was too intoxicating to deny, and Y/N laid awake for over an hour, just letting George hold her as his breath ghosted across her neck. It felt achingly familiar, and she didn’t want to give it up. 
But she knew things would be awkward if George woke up to find her in his arms, so after getting her fill Y/N wiggled her way out of his hold. She stuffed a pillow into his chest for good measure, needing to keep his arms occupied so she didn’t find herself caught in his embrace again. Y/N doubts she would have had the willpower to pull away a second time. 
Y/N is up and out of bed the second her alarm goes off, electing not to stay buried under the covers while she scrolls social media like she usually does. Just the smell of George has her wet and if she lays there for another moment Y/N knows she’ll have her hand down her pants, touching herself as she buries her nose in George’s pillow like a weirdo. 
She wanders out to the kitchen, taking advantage of being alone so she can snoop around. Last night George had assured her that this is her space now too and she’s welcome to anything, but it felt weird going through his things with him around. Apart from finding where he keeps his dishes and a cursory look in the fridge for a drink Y/N didn’t do too much exploring. 
So when she opens George’s pantry, she’s surprised to find it filled with all of the things she loves. A brand new box of her favorite cereal sits right next to the granola George puts in his yogurt in the morning, and her favorite chips and cookies are mixed in with the kinds that George prefers. It all feels so natural, and Y/N slams the door shut as she struggles to catch her breath. 
Because fuck, this is the life she always imagined having with George, and none of it is real. This is the life Y/N has always wanted, and yet it’s still not really hers - something she has to remember. There’s a very real possibility that once George makes Captain they will go their separate ways for the last time, and she has to be prepared for that. 
Deciding to avoid the pantry for now, Y/N wanders to the fridge and pulls out the things to make an omelet. She’s just starting to whisk the eggs and deciding whether she should work from the kitchen island or the couch when the doorbell rings. George hadn’t mentioned anyone stopping by, and Y/N remains cautious as she goes to open the door. Some part of her fears that some crazed fan or ex-lover of George’s will be waiting on the other side, but a sigh of relief leaves her body when she checks the peephole and it’s just a few delivery people. 
No more Criminal Minds for her. 
“Hi Mrs. Weasley,” one of the men greets when Y/N opens the door, and she’s too shocked to correct him. Her knees shake as she steps aside to let them in, her mind still focused on how good it felt to be called by George’s last name. “We’ve got the things your husband ordered, it shouldn’t take too long for us to set it all up.”
“Okay,” Y/N says hesitantly as the men start to bring a few boxes into the apartment. She’s a little unsure about letting these people in since George didn’t say anything about a delivery, but Y/N knows the security here is intense and they wouldn’t have been let into the building if there was something weird going on. “You know where everything is going?”
The first man nods, giving her a smile. “Yes, your husband was very clear when he placed the order a few days ago. We’ll be in and out so quickly you’ll barely even know we were here.”
Y/N nods, gesturing towards the kitchen as the men head towards the dining room. “Alright, well, if you need anything I’ll be in there.”
She shoots off a quick text to George as she walks, knowing she’s unlikely to get a response. But it makes her feel better that at least someone will know other people came into the apartment in the event that this really is an elaborate ruse to kidnap her. 
Y/N: hey! Hope hockey stuff is good - just wanna let you know the delivery people are here setting up whatever you ordered
When a response doesn’t come through Y/N tucks her phone back into her pocket and refocuses her attention on breakfast. She’s just plating up her omelet and toast when the man from before appears in the kitchen. 
“We’re all done here if you just want to take a look to make sure everything looks good before you confirm delivery.”
“Uh, sure,” Y/N agrees, following him into the other room. 
When George gave her a tour last night the dining room had virtually nothing in it. There was some artwork on the walls, a small table with a few chairs with a fake plant tucked in the corner and a lamp in the other. Which made total sense to Y/N, since George lives alone and has an island with barstools for him to eat at, he hasn’t really needed a fully functioning dining space. 
Which is why her jaw practically drops when the man leads her into the dining room. The small table is gone, and in its place is a gorgeous wooden desk with the softest looking chair Y/N has ever seen behind it. There’s two large bookcases against the back wall, and there’s a plush carpet covering the floor. Tears prick the corner of her eyes, and Y/N runs a hand along the glossy desk just to make sure it’s real. 
“Does everything look okay?”
Y/N spins around to face the man who she forgot was even there. Swallowing the emotion crawling up her throat, she gives a curt nod. “Yeah, it’s perfect.”
The man gives her a smile and thrusts out a clipboard. “I just need a signature and then we’ll be out of your hair.”
She signs without even looking, her attention back on the office George created for her. After their breakup Y/N couldn’t fathom when her sweet, loving boyfriend turned into the heartless person that dumped her so carelessly. It’s just starting to hit her that maybe the George she knew wasn’t really gone after all, just hidden behind a facade. 
Once the door shuts behind the delivery crew Y/N makes her way behind the desk, sinking back into the plush chair. Her apartment back home isn’t big enough for her to have a dedicated office space and she often works from her kitchen table or couch, and Y/N had been totally fine with doing the same at George’s. So the fact that he’s gone and made Y/N her own space in his apartment has her heart pounding in her chest. 
She fires off another text to George. 
Y/N: the delivery people just left and holy shit, George. You really didn’t need to do this for me. I love it, thank you.
They must be on a break, because a few minutes later as Y/N is opening her laptop to start working George responds. 
George: ah shit, sorry, i totally forgot to mention the delivery last night.
George: we can go out and get different artwork or decorations or whatever. I meant what i said last night, this is our space now and i want you to feel at home
George: and i know i didnt need to, i wanted to :)
She’s already starting to fall back in love with George Weasley, and Y/N is not sure she’ll be able to stop.
-
Things get easier to navigate as the week goes on. 
That first night when George got home from training camp it had been awkward, neither of them really sure how to navigate this interesting relationship. On one hand, they’re technically engaged and it should be expected for them to act somewhat like a couple while at home. But on the other hand, they haven’t been around each other in years and it kind of felt like two strangers living under the same roof. 
But they slowly started to get into a routine. George is always up first, and before he leaves for camp he puts on a fresh pot of coffee so it’s still warm and fresh by the time Y/N gets up too. They usually text throughout the day whenever George has the chance, discussing what to do for dinner or to just share something about their day. George gets home at 4 everyday, and Y/N has a protein shake waiting for him on the counter while she finishes up with work. Then they cook dinner together, moving around the kitchen effortlessly while they talk about their days. 
Dinner is always eaten in the living room while they watch something on TV. George cleans up the kitchen while Y/N empties his hockey bag, throwing his sweaty gear into the washing machine before repacking his bag with fresh athletic gear and a clean practice jersey. They get ready for bed together, standing at the his and hers sinks in the bathroom as they brush their teeth. George is usually the first to fall asleep, and Y/N will read or scroll on her phone until she too goes to bed, and then they wake up in the morning to do it all over again. 
George didn’t think they’d fall into a routine so easily, but he’s been pleasantly surprised so far. He finds that every night after a long day of camp he’s looking forward to seeing Y/N at home, and the little texts they exchange during his breaks have become his favorite part of the day. Even falling asleep next to her has become second nature, and George will never get tired of the fact that his bed has started to smell like the both of them. 
He figured it would be an adjustment, having someone else and their stuff in a space that has always been just his. But George loves seeing the touches of herself that Y/N has started to leave around the apartment. It’s always a thrill when he enters the closet and her clothes are hanging up next to his. He loves the rumpled blanket she always leaves on the couch, and the sight of her coffee mug in the sink next to his in the afternoon always makes him happy. 
They’re living the life George always wanted, and he’s already dreading the day it comes to an end. But the inevitable heartbreak is worth it to see the way Y/N lights up when he gets home in the afternoon. 
“What’s got you in such a good mood, Weasel,” Thomas, the Rebel’s goalie, states as he slides into the seat across from George. 
They’re on break for lunch, and George was taking advantage of the opportunity to text Y/N back. 
“Yeah, you’ve been a lot more smiley, Weasel,” Adam, a defenseman, adds as he sits next to George. 
“What? Is it a fucking crime to be happy?” George asks with an eyeroll. 
Before he has a chance to even react Thomas is reaching over and snatching George’s phone out of his hand. “No it’s not a crime,” he starts, scrolling through the texts on George’s phone. “But I’m sure it has something to do with Y/N and why she’s asking you what you want for dinner tonight.”
“Fuck you,” George grumbles as he grabs his phone back, and he can feel the flush on his cheeks. He knows that the whole point of Y/N being his fake fiance is so he can show everyone how responsible he is, and in order to do that people have to know about her. But a part of George was hoping to keep Y/N to himself for just a little bit longer. 
“Weasel’s got a girlfriend!” Adam exclaims, ruffling George’s hair. “You’ve been holding out on us George, when the fuck did that happen? Who is she? Where’d you meet?”
“Yeah, give us all the details George, you owe it to us,” Thomas adds. 
“You two are worse than a couple of school girls for christ sake.” George takes a sip of his water, needing a second to compose himself. “It happened during the off season. I went back home for a bit, you know, to see the family and everything. Y/N and I dated before I was in the league and we reconnected. We didn’t want to be apart when I had to come back for the season so she moved in with me.”
“Holy fuck, look how red his cheeks are,” Thomas teases. “Our little Weasel’s in love.”
“Little lover boy,” Adam joins in, ruffling George’s hair again. “Fucking finally, Jenny has been dying for you to get a girlfriend, she said her and Olivia need a new drinking buddy.”
“Hell yeah, bring Y/N to team drinks tonight,” Thomas suggests with a grin. “You can’t keep her from us forever, and Olivia will castrate me if she finds out you have a girlfriend and I didn’t try to get you to bring her out.”
George huffs, thinking it over. They have a day off tomorrow, and he was kind of looking forward to doing nothing but hanging out on the couch with Y/N. But introducing her to the team and their partners is probably the most natural way for him being in a relationship to get back to Coach, and that’s the whole reason Y/N is here in the first place. 
“Alright fine,” he relents, causing the other men to cheer. “But you fuckers are on a short leash, you hear me? Say any weird shit and we’re gone.”
“We’ll be on our best behavior,” Adam promises, placing a hand on his heart. “Scout’s honor.”
“Yeah, I’ll believe it when I see it.”
-
“Are you sure I look okay?” Y/N asks again, pausing just outside the entrance to the bar. 
It physically pains George to look her over, because the pair of jeans clinging to Y/N are so tight they look like they’ve been painted on and it’s taking all of his willpower and thoughts of his grandmother naked to keep him from popping a boner. The fabric showcases every single curve on her, and all he wants to do is plant one hand on her ass while the other grips the back of her neck as he kisses her senseless. 
But he can’t do that, so he settles for grabbing her hands to stop the way she tugs at the hem of her shirt. It’s just barely too short, letting a sliver of skin peek between the top of her jeans and the bottom of the shirt, and Y/N has been tugging on it constantly. As if another few inches of fabric will suddenly unravel and cover her completely. 
“For the millionth time, you look incredible, baby,” George reassures her, taking too much pride in the way her cheeks flush. “You have nothing to be nervous about, Y/N. This is just a casual hang out with my friends.”
“I know, I know. You’re right,” Y/N agrees. George intertwines their fingers, squeezing her hands and it sends butterflies fluttering through her tummy. “I just want your friends to like me, and I don’t want to fuck up this whole fake fiancé thing.”
George can feel the cool band of Y/N’s engagement ring pressing into his skin, and he’d be lying if he said it doesn’t send a thrill through his body. He thought it would be strange, seeing the ring on her finger knowing that he’s the one who put it there. But every time he gets a glimpse of the diamond it feels like it has always been there, a feeling which George has carefully boxed up and stuffed to the back of his mind. 
“You have nothing to worry about,” George soothes, releasing one of Y/N’s hands so he can pull her behind as he pushes through the door to the bar. “All I told the guy’s is that you and I dated when we were younger and reconnected when I went home during the off season. Technically none of that is a lie.”
Y/N nods in agreement as George drags her into Maynards. Except for the rowdy crowd in the corner that is very clearly George’s teammates, it’s practically empty and she feels some of her nerves drift away. Pretending in front of people George knows is one thing, but having to put that facade up in front of fans with phones is a whole nother story. On the drive over George had explained that Maynards was the team’s go to spot because it’s close to the arena, but is so dingy and outdated that not too many people come in. The boy’s like the anonymity that Maynards provides, and it’s often the place they go when they just want to hang out for the night and spend some time together. 
Y/N feels honored to be let into that special club. 
It’s one of the guy’s girlfriends that notices them first, and the rest of Y/N’s nerves float away at the look of pure joy that crosses the stranger’s face. 
“Holy fuck, Thomas wasn’t lying!” The girl shouts excitedly, causing the few people standing with them to turn and look their way. She abandons her boyfriend, bounding over with her arms stretched out for a hug.
Except much to Y/N’s surprise she walks right past George, wrapping her arms around Y/N instead. “I’m Olivia, it’s so nice to meet you.”
Y/N returns Olivia’s hug with the arm that isn’t attached to the hand George is still holding on to, returning the tight squeeze. “It’s nice to finally meet you, George has told me so much about you.”
Which isn’t a total lie, from the time George got home until they reached the bar he’d given her a brief run down on everyone she’d be meeting tonight. He’d spent the most time talking about Thomas, Adam and their girlfriends, since they are who he’s closest with on the team and who he spends the most time with off the ice. 
“Well he’s told us absolutely nothing about you, so we’ve got a ton of catching up to do.” Olivia releases Y/N from her embrace, grabbing her hand instead. Except as she starts to drag her away, George keeps his own grip on Y/N tight, catching her in the middle. 
“Y/N is my date, Olivia, you just can’t steal her,” George huffs, pouting at them. 
Olivia rolls her eyes, clearly used to George’s antics. “Sharing is caring, Georgie,” she mocks, tugging on Y/N so George has no choice but to release her hand. “You’ll get her back, I promise.”
Before she disappears into the crowd with Olivia, Y/N shoots George a reassuring smile over her shoulder, a silent signal not to worry about her. 
If only she knew that George’s reluctance to let her go has nothing to do with worry, but his overwhelming need to feel her hand in his. 
-
“So what was Weasel like back in high school? Was he always such a little shit?” Thomas asks with a grin. 
They’ve been at the bar for a few hours, and despite her initial nerves, Y/N is actually having fun. Olivia had dragged her over to where Jenny, Adam’s girlfriend, and some of the other player’s partners were huddled together and it was as if they were old friends. After a few margaritas and getting to know each other the guys had wandered over. George had immediately wrapped his arm around her waist, bringing Y/N in close so her back was pressed to his front. That’s where she stayed as his friends asked her what felt like a million questions about George. 
“Weasel?” she responds, wrinkling her nose. Y/N tilts her head back so she can look up at George. “That’s what they call you? I’m ashamed, it’s not very creative. Woody was way better.”
George’s cheeks immediately flush at the reminder of his old nickname, causing Thomas and Adam to whoop in laughter. “You’re a little menace, you know that?” he murmurs in her ear, squeezing her waist. 
“Woody? Now that’s a story I want to hear,” Adam says, his eyes lit with excitement. 
Y/N goes to tell the story, but before she can even utter a word George claps his free hand over her mouth, muffling her words. “No, nope. I will not let you hooligans rope my fiancé into your shenanigans.”
 Everyone around them goes silent. When Olivia had referred to Y/N as George’s girlfriend earlier she didn’t correct her, figuring there was a reason why he hadn’t told his friends about the engagement. So she went right along with it, keeping her left hand tucked into her pocket as much as possible. 
“I’m sorry, did you say fiancé?” Jenny asks, her voice loud enough to draw looks from those around them.
“Um. Surprise?” George responds sheepishly, dropping the hand he has over Y/N’s mouth to grab her left hand instead. He lifts it up to show everyone the ring, and even in the dim light of the bar the diamond shines. 
“Oh my god! Congratulations!” Olivia shouts as Jenny giggles, and the girls take Y/N’s hand from George so they can examine the ring more closely. 
“Damn, Weasel. You’ve broken the hearts of female hockey fans all over the country,” Adam teases, clapping George on the shoulder. “No wonder you’ve been in such a fantastic mood lately. Congrats.”
Thomas winks at George. “Yeah, congratulations or whatever, but let’s get back to the conversation.” His eyes sheen with mischief and George lets out a groan. “Why the fuck did they call you Woody?”
The girls dissolve into a fit of giggles as Y/N looks up at George for approval. But when he gives her a pleading look all Y/N does is wink before she refocuses her attention back on the group and launches into the story.
“Well you see, it all started back when we were in high school, and George was away with the junior team for the first time.”
George tunes out the rest of the story, not needing to listen as Y/N recounts the story of how he got caught jerking off in his hotel room the night before his first game in the junior league. Instead he focuses on the bright smile on her face, and how the people he cares about most react to her. He can already tell that Jenny and Olivia have accepted Y/N as one of their own, and he knows she has Adam and Thomas’ stamp of approval too. 
Y/N fits into their group flawlessly and it makes his chest feel warm. George tightens his grip on her waist, and he never wants to let her go. 
-
They spend a large part of the next day on the couch. Y/N is too hungover to move and George wants to be wherever she is. With each of their heads at one end of the couch their legs are intertwined in the middle, both of them content to just watch movies and eat snacks all day. It isn’t until the sun is starting to get lower in the sky that George finally speaks. 
“We should go out somewhere for dinner tonight.”
Y/N raises an eyebrow as she raises her eyes to meet his. “You suddenly get bit by the going out bug?” she teases.
George chuckles. “No, I’d much rather lay around all day with you. But if we want people to believe we’re engaged we should probably be seen out and about together.”
At least that’s the excuse he’s come up with. In reality last night he started to come to the realization that he doesn’t want this engagement to be fake. Y/N had fallen asleep as soon as they crawled in bed but George had laid awake watching her closely as he reflected on the night and the last several years. 
Because being at that bar with Y/N is the happiest he’d been in a long time, and when he really thought about it, the last time he remembers being truly happy was before he ended things with Y/N. Even the day he was drafted and his first game in the NHL didn’t come close to being his happiest memory, because she wasn’t there with him. 
So George made a decision last night. Fuck being named Captain, his one and only goal is to make Y/N fall in love with him again. That way he can marry her for real, and he never has to think about what life will be like without her by his side. He’d stayed awake for hours formulating a plan, and this is just step one. 
“Yeah, that makes sense,” Y/N agrees. “But nowhere fancy, okay? I still feel like shit. You weren’t kidding, Olivia and Jenny go hard.”
George agrees to her stipulation, and he finds himself returning the grin on Y/N’s face. Operation Get Y/N to fall in love is officially a go. 
-
“Remember that time at Rosie’s when Fred made you laugh so hard milkshake came out of your nose?”
George attempts to laugh at the memory, choking on the sip of milkshake he’s just taken. “Oh god, don’t remind me,” he spits out once his coughing calms down. “I smelled vanilla for weeks after that.”
Y/N giggles at the grimace on George’s face as she settles back into the booth. To comply with her request not to go anywhere fancy, they’re at a dingy dinner a few blocks from the apartment that George swore has the best milkshakes in all of Chicago. And as Y/N takes a sip of hers, she can’t help but agree. 
“That was also the first time we held hands,” Y/N reminds him, blush coating her cheeks. They were twelve and George had been so embarrassed that Y/N had reached out to squeeze his hand and he never let go. Two weeks later they went on their first date, and a week after that they were boyfriend and girlfriend. 
“I was so nervous that I threw up when I got home,” George admits with a grin. “I told Fred it was because I could still feel milkshake dripping out of my nose, but really it was because the prettiest girl I’ve ever seen had held my hand.”
He lays his arm across the table, palm up in invitation. Without a moment of hesitation Y/N places her hand in George’s and a shiver runs up her spine when he grasps her fingers. George brushes his fingers over her knuckles, and they sit in silence as George looks at their intertwined hands and she looks at him.
“What happened, George?” Y/N asks suddenly, her voice shaky. “I thought things were going so well and then suddenly they weren’t.” 
“I was scared,” he admits after a few moments of silence, still refusing to meet her gaze. “I always knew the NHL was my future, but getting that call, that Chicago was going to offer me a rookie contract, scared the shit out of me. I still had two years until they were going to call me up, and so much could have happened. They could have decided to drop me, or I could have had a career ending injury. And I had no Plan B. Hockey came first, my grades were barely passable and I had no passion for anything else. Without the NHL I would be nothing, and I couldn’t burden you like that. I figured letting you go so you could find someone worthy of your love was better than dragging you down with me.”
“George,” Y/N whispers, at a loss for what to say. Her heart aches in her chest, because George may have been the one to break them, but Y/N didn’t fight hard enough to save them. She knew something was wrong with George, and that he hadn’t suddenly become a heartless asshole after nearly ten years together. Y/N wishes she had stayed that day, refused to leave until George talked to her about what was really going on. 
Maybe if she had the engagement ring on her finger would be real, and it would have saved them both years of pain and longing. 
Before she can say anything else the waitress is back with their food, and they pull apart as she places the plates down in front of them. She’s gone in another instant, and even though everything smells and looks amazing, Y/N has suddenly lost her appetite. 
-
The next morning there are pictures of them all over social media, with several different sports sites publishing articles about how hockey’s hottest bachelor is officially off the market. Y/N hadn’t even noticed people taking their photo, but she’s glad that they all seem to have been taken before things got awkward. In each photo they’re both smiling, and there’s even a few where you can clearly see a blush outlined on George’s cheeks. 
They actually look in love, and it makes Y/N feel sick. 
Things were weird between them the rest of the night and George was up and out of the house to head to camp before Y/N was awake. Her only shred of hope has been the fact that George had still left a fresh pot of coffee for her. Maybe this whole thing isn’t over before it really even got started. 
Because Y/N has decided it’s time to stop playing the long game and merely hoping that this whole thing ends with her and George together for real. Y/N is going to get George Weasley to fall in love with her again even if it kills her. After his confession yesterday, Y/N knows now more than ever that George is the man she is supposed to end up with, and she is not going to give him up again without a fight. 
Will she ever forget how he had hurt her that day? Of course not. 
But what matters is that she’s forgiven him, and she’s ready to show George that what they have now can be real. 
She barely focuses on work all day, formulating a plan and figuring out her next steps. By the time George gets home that afternoon, his usual protein shake is waiting and Y/N is ready. Operation get George Weasley to fall in love with her is a go.
-
Y/N decides to make her move that night when they’re in bed. The awkwardness between them had started to fade as they fell into their evening routine, and by the time they were eating dinner on the couch together they were laughing and joking around again. While they hadn’t talked about what George said at the diner, it seemed they had come to a silent agreement to leave the past in the past and to keep moving forward. 
With only one week of training camp left before preseason starts, the focus of camp has shifted from running drills to starting to run plays, so when Y/N crawls into bed that night George is still awake, sitting up against the headboard as he reviews his book of plays. 
She mirrors his position, keeping only a few inches of space between them as she starts to read her romance novel. Y/N keeps glancing at George out of the corner of her eye, not really paying attention to the words on the page. After a few minutes she gives up, huffing as she shuts her book before angling her body to face George. 
“I’ve been thinking,” she trails off, waiting for George to give her his full attention. 
“That can’t be good,” he jests, placing his playbook on the nightstand before he turns to face her as well. “What’s been going on in that pretty little head of yours?”
Y/N rolls her eyes, but there’s a smile on her face. “Well I saw all the pictures of us people were posting this morning, and I was thinking about that family skate thing and the team dinner you were talking about and how if we’re going to be out and around people, there’s probably certain things they are going to expect from us.”
“Like?” George asks, urging her to continue. 
“Like PDA things,” she explains, swallowing the nerves threatening to creep up her throat. “Holding hands, touching, cuddling. Kissing.”
“Oh,” George murmurs, his cheeks turning pink. “Yeah, I guess you’re right.”
“So I was thinking maybe we should practice. Doing all of that stuff. That way when we’re in front of people it doesn’t look weird or awkward. It looks like something we do all the time.” When George doesn’t say anything Y/N feels her stomach drop, and embarrassment flushes her cheeks. “Nevermind, forget I said anything,” she dismisses, kicking herself for even bringing it up. 
But before she can turn her back to George and pretend to sleep he grabs her wrist, using his grip to pull Y/N even closer. “Sorry, I was just processing. You’re right. No one will believe we’re engaged if we look like two chickens pecking at each other when we try to kiss or if you flinch every time I touch your ass.”
Without giving her a chance to respond George grips the back of Y/N’s neck, pulling her into a kiss as his other arm wraps around her waist. There’s no hesitation as they kiss for the first time in years, and Y/N feels fireworks as George’s mouth melds against hers. 
George breaks their kiss for a moment, muttering a quiet fuck before he’s kissing her again with more force. Angling her head back, George deepens the kiss and Y/N moans as he nips at her bottom lip. She shivers as his tongue soothes the sharp pain before letting him lick into her mouth. 
Next thing she knows George is pulling her closer, dragging her so she’s straddling his lap. Her own hands grip his shoulders as George massages the back of her neck, his other hand wandering down to cup her ass. He drags her even closer, and they both let out a gasp as his hard cock presses between her thighs, nestled just where she needs him most. 
As Y/N rocks against him, moaning as his cock nudges her throbbing clit, the reality that they are about to cross a line that they will never be able to come back from hits them both. In the blink of an eye Y/N is back on her side of the bed, hair tousled from George’s grip and her breathing heavy. She spares a glance at George, happy to find that he looks just as affected. 
“So I think that was enough practice, yeah?” George doesn’t even wait for Y/N’s response before he’s up and out of bed, one hand trying to cover the tent in his sweatpants as he rushes into the bathroom. A second after the door closes Y/N hears the shower turn on, and she can’t help but slip a hand under her sleep shorts. 
Phase one complete. 
-
They haven’t kissed again since that first night early in the week, but much to both of their delight, physical touch starts to become a regular part of their relationship. When they’re out in public George doesn’t hesitate to grab Y/N’s hand, and he often keeps a hand on her lower back to guide her. Now when George gets home he seeks her out, sometimes content to rub her shoulders as she works, sometimes so desperate to feel her close that he hauls her from the chair into a hug. While they cook dinner together they’re constantly brushing against one another, and Y/N is practically in George’s lap while they eat. 
The space they try to keep in bed at night has been completely erased, with George refusing to fall asleep until Y/N is wrapped in his arms. Her plan is working even better than she could have imagined and she can’t wait to show off their new found closeness tonight at the Rebel’s family skate. 
Training camp is officially over, and every year to celebrate the team hosts a family skate night. The guys get to bring their wives or girlfriends and their kids, and everyone just gets to have fun together on the ice before the craziness of the season starts to take over. Preseason starts next week, and after the first game at home on Tuesday, the team will be gone for the better part of the next three weeks. Which makes tonight at open skate and tomorrow’s team dinner Y/N’s last chances to really get close to George before they are apart again. 
“When do you think is the last time we skated together?” George asks as he steps out onto the ice, holding his hands out so he can help Y/N enter the rink. 
In years past George never really cared for family skates considering the fact that he never really had anyone to bring with him, but he’s been looking forward to this all week. Not only did he and Y/N meet on the ice, but ice skating was their first date, making this the perfect next step in his plan to get her to fall in love with him again. 
Y/N thinks about it as she grabs George’s hands and joins him. “Probably a family skate back when you were in the juniors. You used to have to bribe me with kisses to get on the ice.”
George keeps Y/N’s hands in his, starting to slowly skate backwards, pulling her along. “Mmm, that reminds me.” He pulls her in closer, leaning down and kissing her briefly. “Thank you for skating with me.”
She knows it’s for show, but it makes her heart rate pick up anyway. “You’re welcome. But I think I deserve one more kiss for being so brave.”
“Y/N, you can have as many kisses as you want,” George murmurs as he leans down before pressing their lips together again. 
Their kiss is much longer this time, and Y/N is just about to open her mouth for George’s tongue when someone skates by, stopping sharply to spray them with ice. 
“Adam, fuck you,” George growls as they pull apart, glaring at the other man as he skates away. 
Y/N laughs, pushing George away to put some distance between them. There are children present after all. “You look so cute when you’re mad.”
“Only when I’m mad?” George pouts playfully, bringing his attention back to her. 
“Nah, you’re cute all the time,” she reassures him, momentarily releasing one of his hands so she can boop him on the nose. The smile that graces his lips takes her breath away, and Y/N tilts her chin, silently requesting another kiss. 
George immediately obliges, pressing their lips together in a sweet kiss. It’s over far too quickly for Y/N’s liking, but George keeps her close as they continue to skate around the rink. It’s nice, just being there with him, and Y/N lets her gaze wander around as they move. 
It’s funny, watching these guys who are so big and broad glide around with their kids. The ones who are too young to skate are just being held in their dad’s arms, bundled up in little snowsuits. There’s a few toddlers too, wearing little skates and a tiny version of their dad’s jersey as they’re guided along the ice. Some of the kids are even old enough to hold sticks, and they’re skating around passing pucks with their fathers before taking turns shooting on the goal. 
It hits Y/N then, that if this all works out that could be her and George next year. A tiny baby in his big broad arms, wearing a jersey that says Daddy across the back with George’s number underneath it. A few of the wives have custom jerseys as well, with Mrs. Last name embroidered on the back and their husband’s number underneath. She’s sure that George would insist on her having one too. 
Y/N’s attention refocuses on George as they slow and they come to a stop in front of the home bench, where George’s coach is tightening up his daughter’s skates. George wraps his arms around Y/N’s waist, pulling her back into his chest. 
“Coach,” he greets when the other man turns and acknowledges them. “I just wanted to introduce you to my fiancé, Y/N.”
“Daniel Morris.” His voice is gruff, and Y/N takes the hand he offers, giving it a brief shake. “It’s a pleasure to finally meet the woman who’s lit a fire under this ogre’s ass,” he teases with a grin. “Weasley has been playing his best these past few weeks, and we have you to thank.”
“Oh well, I don’t know about that,” Y/N brushes off, hoping the pink tint on her cheeks can be blamed on the cold. “But thank you. It’s nice to meet the guy George is always bitching about.”
Morris lets out a loud laugh, grabbing the attention of almost every single player out on the ice. “I like her George, you better keep this one around.”
“Oh trust me, Coach,” George starts with a grin, flicking his gaze down to Y/N. “I intend to.”
And that’s the truth.
-
“God I’m so sore,” Y/N moans as she crawls into bed that night, flopping down onto the pillows. “I don’t know how you do that every day. I barely did anything and my body aches like I just climbed Mount Everest.”
George shakes his head as he chuckles and he rubs a comforting hand down Y/N’s back. “Years and years of conditioning, baby. Where did you think all these muscles came from?” He flexes, causing Y/N to laugh. 
“I do love your hockey butt,” she teases, giving George a wink. 
“And I love your regular butt,” he responds, playfully giving it a slap. “C’mere, let me make you feel better.”
George maneuvers her so they’re cuddled close, one of Y/N’s legs slung over his hips with her chest pressed against his own. She presses her face into the crook of his neck, and a shiver wracks through his body when she kisses the sensitive skin there. George starts to rub circles into the tight muscles of her back, his fingers applying just enough pressure to work the kinks out without hurting her. 
“Feel good?” he asks after a few moments, and Y/N lets out a moan of appreciation. “Good,” he murmurs as his hand starts to trail down her back. He pauses for a moment on the curve of her ass, digging his fingers in for a moment before continuing down to the thigh he has slung over his hips. George repeats the same motions as he did on her back, working out the muscles of her thighs. 
George threads his free hand through the hair on the back of Y/N’s head and he slowly starts to scratch at her scalp. The gentleness of George’s simple intimacy brings tears to her eyes, and Y/N shuts her eyes to keep them from escaping. It’s easy to pretend when they’re like this, that this is just a normal night and they’re just a normal couple taking care of each other before they fall asleep in each other’s arms. 
As Y/N starts to slowly fall asleep she sends out every piece of good karma she has out into the universe, wishing that her plan to make George fall in love with her works. Because she’s already head over heels in love with this man, and if he breaks her heart again she’ll never be the same.  
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askagamedev · 5 months
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In light of the recent controversy surrounding Sony (and, by extension, Helldivers 2), could you please explain the publisher-developer relationship that many, many people seem to misunderstand?
Despite the common myth that publishers are evil vampires who exist to make things work, publishers really do serve a legitimate purpose that makes them valuable. What publishers do is provide logistical support to the development studio. Beyond the obvious of providing funding to build the game, publishers also generally handle things like:
Providing QA support
Providing technical support/code/back end for console development
Providing tool support
Providing network/back end support
Handling game marketing
Handling the business negotiations
Handling physical media and delivery
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All of these things both cost a lot of money to establish and require specialized staffing to handle. Most game studios don't want to do these things because it means the studio leadership has to step away from overseeing the game development and focus on setting up all of those logistical elements. As always, there are negotiations made in the contract between a publisher and a developer - the publisher agrees to do all these things and provide X moneys to the developer over this period of time, and the developer promises to deliver a game based on this schedule with these requirements.
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One key thing to remember is that attacking your partners in public is never a good idea from a business perspective. Even if the relationship was strained behind closed doors, being anything but supportive of your partners in public will be remembered - not just by the partner who may choose not to work with you again, but also by other prospective future partners who will want to avoid getting burned in a similar fashion. The temporary internet points from players for being "on their side" just isn't worth it, especially because players are fickle and will turn on you in an instant, but potential business partners have elephant memories.
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Got a burning question you want answered?
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Frequent Questions: The FAQ
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stupidsexymecha · 5 months
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SSC Metalmark
The Metalmark is the backbone of SSC’s BELLA CIAO mil-spec chassis line, fully equipped with a comprehensive suite of proprietary design and engineering hallmarks to ensure its survivability, deadliness, and agility. Under the increasingly militaristic reign of Union’s Second Committee, SSC’s corporate board pushed to develop the company’s mil-spec supply, logistics, and personal defense divisions; following the advent of the mechanized chassis, the budding SSC SupLogDef division was restructured and refocused to concentrate on chassis development. The first iterations of the Metalmark were designed for the Second Committee’s WARRIOR NEXT program: however, before the chassis could be tested, the Hercynian Crisis spiraled out of control, toppling the Second Committee. The Metalmark was retired in the wake of the Crisis and the restructuring of Union’s Central Committee, deemed too time consuming to produce as a mass-market chassis. SSC reworked the frame, tapped it to lead their new BELLA CIAO line, and concentrated on small-market, exclusive security contracts. The Metalmark is now a valued model among security forces. Its form reflects SSC’s deep-space and long-patrol heritage, blending anthropomorphic and aquiline design elements, sturdy construction, and multiple redundant systems. Leaning fully into their operator-specific marketing, all Metalmark models come standard with a Smith Custom Leather gimbaled pilot seat to ensure comfort on long deployments.
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totowlff · 2 years
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chapter thirty-three — take my breath
➝ is there a better birthday present than love?
➝ word count: 5,6k
➝ warnings: smut
➝ author’s notes: it took longer than it should have, but i think there's nothing more appropriate than posting the chapter about liesl's birthday on her birthday. enjoy!
FEBRUARY, 2017
Sitting in the Mercedes C-Class parked in the driveway, Elisabeth was silent, her head resting on the steering wheel. She closed her eyes, took a deep breath, and did her best to hold back the tears that felt inevitable. 
That day had been shit.
Pre-season had been a real headache. Preparations for the launch of the W08, the car of that season, were in full swing, she hadn't had a day off. To top it all off, the hasty negotiations with Valtteri to take over for Nico, who had decided to retire suddenly, without even letting Toto or Niki know, had taken up her limited time and patience, as Williams were not feeling overly charitable with Mercedes trying to recruit one of their contracted drivers.
They only managed to confirm the Finn just over a month before pre-season testing began. It took a few hours of talking with Sir Frank Williams and his daughter, Claire, for the team to release Valtteri. Elisabeth was sure that the affection they had for Toto, from when he was still an investor in the team, played a big role in the success of the negotiation.
However, solving that problem only brought on more. With a new set of regulations or that year, less than a fifth of the car was the same as the previous year. This meant hours of reviewing accounting, vendor budgets, employee rosters, and wind tunnel hours. By the end of each day, Elisabeth felt completely drained, with only enough strength to crawl into bed and sleep.
That Saturday was no different.
Elisabeth had woken up early, gotten ready, had a cup of espresso, and gone to the factory. As much as she wanted Toto's company, she didn't want to wake him. He was working just as much as she was — probably more. Rare were the nights when he didn't spend a few more hours at his home office, or even at the factory, holding meetings with sponsors. That had been the case from the night before. He’d been up late, talking with Petronas' Malaysia-based technical directors about the new fluids being developed for that year.
She had a busy morning, occupied almost entirely with a meeting to present the logistical plan designed for the season. During the afternoon, Elisabeth spoke with the marketing team about the strategies for the W08 launch. She’d also given a factory tour to Mark McLaughlin, one of Qualcomm's directors. After saying goodbye to the American and returning to her office, Elisabeth found a plate with a small chocolate cupcake, as well as a card that read “Happy Birthday, Elisabeth”, along with a picture of her holding one of the giant silver stars that the team used in celebrations.
It was her birthday.
She’d forgotten her own birthday.
— Fuck — she muttered, lifting her head from the steering wheel. Thinking about the messages she’d gotten earlier and ignored - from her parents, Lukas, and Claire, Elisabeth felt her heart tighten inside her chest. She always spent her birthday with her family in Vienna, having dinner at an Italian restaurant, reminiscing about their time in Modena. But that year, she had been too busy to even think about celebrating one more trip around the sun.
She picked up her cell phone that was lying on top of the passenger seat next to her purse, she stared at the lock screen. It was a picture of Toto, Ben, and Rosi, smiling for the camera as they posed in front of Ben’s birthday cake. Staring into Toto’s face, Elisabeth couldn't help but feel a twinge in her chest. Despite numerous congratulatory messages, there was nothing from him. The only time they had spoken that day, on the phone, was during lunch, when he told her that he would not be going to the factory in the afternoon.
“Did he forget it too?”, she wondered, uncertain. Of all of Toto’s strengths, memory was not one of them, after all. He tended to forget simple things, like dinners and meetings. She was always the one to remind him of those things. Him forgetting her birthday would not be out of the norm, but that didn’t make it hurt any less.
In fact, knowing that her birthday was just another day on Toto's calendar made her heart ache even more.
Resigned, Elisabeth took the bag that was on the seat next to her and got out of the car, walking slowly towards the entrance hall, distracted by the notification that had just arrived on her phone. Typing a quick response to a question from Alison, from the Human Resources team, she walked into the living room, pausing to download an attachment from the message.
Until she heard someone clear their throat.
Lifting her head, Elisabeth found Toto standing there, holding a bouquet of lilies and white roses, an anxious smile on her lips. Her eyes flickering between the flowers and his face, she was visibly confused.
— What is this?
He looked at the bouquet, then at her.
— They're flowers, Liesl.
— Why?
Toto blinked.
— Today is your birthday. Or… did I get the date wrong?
Elisabeth gave a shy little smile.
— No, it's today.
— Oh, good — he smiled, approaching her — So, today is your birthday. And a special day like this deserves celebration.
Toto handed the flowers to her, and she felt her eyes fill with tears as she looked at them, noticing that there was a card placed between the roses and the lilies.
— Do you want to see the card? 
— Yes — she whispered.
Removing the envelope nestled in the middle of the bouquet, Toto opened it and withdrew a small note, written in his elegant handwriting.
— Read it to me — he asked.
Elisabeth cleared her throat to read. 
— “You know I don't like birthdays. I believe you deserve to be celebrated everyday. But if there's ever an ideal time to show you how much I appreciate you, it's today. Happy birthday, Liesl. I love you. From... your Toto”.
His name came out as a whisper from her lips, which were trembling, tears streaming down her cheeks. Elisabeth often felt unworthy of Toto's love. She saw herself as a difficult person with a lot of complexities. Sometimes, she even felt like she was broken in some way. However, that side of her had never scared him. After all, as Toto himself said, he was also broken, in a way. Even with that negative assessment, Elisabeth had been the one to fix him. He was determined to be the one to fix her, too.
Kissing her forehead, Toto smiled.
— You like it?
— I love it, honey — she replied, wrapping her free arm in a tight hug, her face buried in his chest. Inhaling his scent, Elisabeth felt her body relax. She was home.
A few seconds later, Toto lightly squeezed her waist, as a signal for her to lift her head.
— It's not just that, Liesl.
— What do you mean?
— I prepared the bathtub for you to take a relaxing bath. I put those bath salts you like in the water, the lemongrass-scented ones. Well, that's what I think you like, since every time I get in the tub with you, your skin smells like lemongrass.
Elisabeth smiled.
— Yes, it's lemongrass. But, you know you didn't have to do all of this, right?
— I didn't have to, but I wanted to. Especially after a busy day like today. As soon as you’re done with your bath, we're going to eat the pizzas I ordered from Gino's.
Her eyes sparkled. She loved the pizza from Gino's, a small restaurant in the center of Oxford. They were the closest thing to what she ate as a kid in Modena.
— Americana and Margherita? — Elisabeth asked, feeling her stomach rumble just thinking about the slices full of cheese and spicy salami.
— Of course, as usual. Now go upstairs and relax. I'll call you when they arrive, okay?
She nodded, before receiving a peck and having the flowers removed from her hands., Elisabeth went upstairs to the second floor, going quietly to their room. As she entered the bathroom, she smelled a distinct scent of vanilla in the air. It was soft and sweet, almost cozy. When she got to the bathroom, she discovered the source of the smell — a scented candle that was lit on top of the counter. Staring at the flame for a few seconds, Elisabeth smiled.
“He thought of everything”, she thought, as she undressed and tied up her hair so it wouldn't get wet.
As soon as she sat in the bathtub, with its warm, lemongrass-scented water, Elisabeth felt her body relax. The bathroom was silent, almost as if it were enveloped in a bubble of serenity and peace. It had been a long time since the last time she had felt like this.
Elisabeth's life after joining the Mercedes operation had become complete chaos. Her time was filled with trips, races and engagements. It was a hard, inconsistent and particularly tiring routine, which not only affected her, but also her relationships with friends and family.
But it was during moments like this that she was grateful to have Toto to share the madness with. He was more than just a boyfriend or sexual partner, he was her best friend. The two of them understood, supported, and cared for each other. Each was the other's home, as Toto liked to say. She was sure of it every time she laid down in bed with him, snuggled in his arms, sleeping to the quiet beat of his heart.
With her eyes still closed, Elisabeth heard footsteps coming from the bedroom to the bathroom. She had no idea how long she had been there, but she could stay there for the rest of her life, that bathtub was so good.
— Liesl?
She opened her eyes and looked to the side to find Toto standing beside her, a smile on his lips.
— Yes?
— Is everything okay?
— Yeah, everything is great.
He crouched down beside her, leaning on the edge of the tub.
— Is your bath okay? Would you like anything? 
— I'd love for you to come in with me — she whispered, a small smile on her face. Toto returned the smile, bringing a hand to her cheek and stroking the damp skin.
— I'd like that too, baby, but that would mean letting the pizza get cold downstairs, and if I know you, you wouldn't eat it cold.
— Oh, is dinner here?
— Yes, it’s downstairs, waiting for us. Are you coming?
— Of course — she replied, leaning on the edge of the tub to lift herself out of the water. As soon as Elisabeth stepped onto the rug, Toto handed her a towel to dry off, before leaving the bathroom and asking her what she wanted to wear. A few minutes later, the two of them went downstairs together, hand in hand, with her wearing one of his old T-shirts and baggy pajama pants, towards the kitchen, where the table was meticulously prepared, with the flowers Toto had given her decorating the environment.
Between laughs, sips of wine and stories of other disastrous birthday parties, the two ate a few slices of pizza apiece. However, Elisabeth couldn't help noticing that Toto looked a little uneasy, especially when the two of them were silent. “He's hiding something”, she thought, as he got up to take the dishes to the sink.
With everything organized and the two of them in the living room drinking what was left of the wine in the bottle, she stared at Toto for a few seconds.
— Are you okay, my love?
— Yes, I’m perfect. Why the question?
— You seem… Uneasy. Like you’re anxious.
He looked at her for a few seconds before smiling.
— I'm thinking about your present.
Elisabeth pressed her lips together, serious.
— My present? Toto, you know that…
— I don't need to give you anything, I know — he cut her off — But I want to, Liesl.
— Torger — she muttered seriously.
— Come with me, baby — Toto whispered, getting up from the sofa and placing his glass of wine on the coffee table. Placing her own glass next to his, Elisabeth felt his hand wrap around hers, leading her through the house.
  She just didn't know what to expect from Toto, especially on an occasion when she knew it was no use telling him he didn't need to give her a gift. The team principal always made a point of spoiling her with something of exorbitant value, but that would barely tickle his bank account.
“You deserve the whole world, Liesl”, he always told her, as soon as she asserted that she didn't deserve to be spoiled like that. And Elisabeth knew that Toto would be able to deliver it into her hand if she wanted to. All she had to do was ask.
He led her up the stairs to their bedroom, holding her fingers gently. With her heart racing, she felt the anxiety rising within her. The two entered the suite in silence, hand in hand. Leading her towards the bed, he looked down at her with a smirk.
— Baby, can you sit on the bed for me?
She let go of Toto's hand and walked over to the mattress, settling down on it. However, instead of approaching her, he went to the mirrored closet doors and slid them open, entering the cubicle. In the silence of the room, Elisabeth felt her pulse roaring louder and louder in her ears, tension building in her muscles.
“What the hell is he up to?”, she wondered.
A few moments later, he emerged again with a small white bag in his hand. Slowly approaching her, Toto reached out, handing the package to her. As she looked at it more closely, she noticed that there was a letter ‘F’ printed on the surface, as well as the words ‘Fleur du Mal’. “What kind of store is that?”, Elisabeth wondered, staring at the bag in silence.
— What is it? — she asked, looking up at him.
— Open it — Toto just said.
Tearing off the seal, Elisabeth opened the bag and reached inside, pulling out a long piece of black satin, with something embroidered on it. Running her thumb over the fabric, she looked up.
— A piece of cloth?
Toto smiled.
— Not just any piece of cloth.
— No?
— It's a blindfold.
Elisabeth felt a lurch in her stomach.
— When I was looking for your gift, I happened to come across an article that I thought was interesting…
— An article?
— Yeah. About female pleasure.
She raised an eyebrow, feeling her heart beat harder in her chest.
— Female pleasure — Elisabeth repeated.
— Yes — he continued, taking the blindfold from her hands — I've read that many men don't know when a woman has an orgasm. That they don't know exactly what their partners like in bed. In general, there’s a… gap.
— But you’ve made me come before… so many times  — she replied softly, trying not to blush. 
A smug smile appeared on his face.
— Yes. And I know exactly when you're having an orgasm, so I don't think I'm part of that statistic. But, reading that article, I felt like… I could learn more.
She blinked.
— So I started researching more about how to improve, how to make our intimacy even more — he paused, winding the silken sash around his hand — pleasurable.
— Why? — Elisabeth asked quietly.
He smiled.
— Because your pleasure gives me pleasure, Liesl. In fact, making you come is more pleasurable to me than anything else. Watching you orgasm and knowing I'm the one who made you feel that way is… Wonderful. Hearing the sounds you make, feeling your muscles tense under my hands, the taste of your come… That turns me on more than anything. And I wanted to make it even better for you. And I found that one way to do that is by using… different things.
— You mean… toys? — she asked directly.
— Not necessarily — Toto replied, removing the cloth that had wrapped around his hand — There are many possibilities we can explore aside from that. Although, the idea of watching you squirm in pleasure while I use one on you seems tempting.
Heat rose in Elisabeth's cheeks.
— The point is, your birthday present isn't a thing, or an object. It's an experience. Something good, relaxing — he approached, bringing one of his hands to her cheek — In fact, you're already living that experience. I prepared the environment, bought the flowers, organized dinner and the bath, everything for you to feel like you deserve.
— Like I deserve...
— Good. Relaxed. Happy — he replied in a low voice, his thumb brushing her skin, his eyes locked with hers. She felt like she was being hypnotized — Now I want to make you feel even better. But, I need you to want it.
— Want…
— Do you want it, Elisabeth?
— Want what? — she asked, as if she had just woken up from a trance. Toto leaned in front of her, resting his hands on the mattress beside her thighs. He wasn't even touching her, but it felt like his fingers were burning her skin, the tingling in her belly almost unbearable.
— Do you want your gift?
— My gift?
— Do you want to have the most pleasurable night of your life, Elisabeth?
She swallowed hard.
The offer was tempting.
With the words stuck in her throat, Elisabeth just nodded her head. A shadow of a smile appeared on Toto's face.
— Words, baby. I want to hear from you.
— Yes — she whispered — I do.
A smile crept onto his face as his brown eyes seemed to darken further. Taking one of her hands, Toto lifted his torso and, pulling gently, he got Elisabeth back to her feet, not without difficulty, as her legs felt like they were made of jelly. When she managed to regain her balance, she looked at him, who was watching her curiously.
— For starters, I need you to take off your clothes.
Automatically, she brought her hands up to the shirt she was wearing, pulling it over her head carelessly. Then, she slid her pajama bottoms down her legs. With her clothes  thrown into a corner, Elisabeth put her arms at her sides, the cold air making her skin prickle. Then, she looked up at Toto, who was staring at her with a smile at the corner of his mouth.
— I meant.. all of your clothes, Liesl — he said, his voice low.
Glancing down, she found his finger gliding gently across the elastic of the panties she was wearing. They were just basic white panties, far from the sexiest pair she owned. But Toto didn't care. He had never cared about what she was wearing when they were going to have sex, whether or not she was wearing luxurious lingerie or comfortable cotton panties, as long as when she took them off, her pussy was there, wet and ready for him to do whatever he desired. 
— Take it off for me — Elisabeth whispered.
Toto tilted his head, looking at her.
— I'd love to, Liesl, but tonight I'm in control — he said, in a serious tone — And you are the one taking your panties off.
She pressed her lips together, trying to ignore the heat coursing through her skin.
— As you wish, Mr. Wolff.
Sliding the panties down her legs, Elisabeth stifled a gasp as cool air made contact with the wetness between her thighs. After kicking the garment to the corner along with the T-shirt and pants, she found herself naked in front of Toto. His eyes roamed over her skin with curiosity, which made her desire grow.
However, that wasn’t the only thing exciting her. The stark contrast between the two of them made Elisabeth's anticipation ever more present. He was still fully dressed while she was completely naked. It was a clear game of power and control, and it was all new to her. After all, Toto had never been the dominating type, and she wasn’t very good at being submissive — she just didn’t have the personality for it.
At that moment, naked and at Toto’s disposal to do whatever he wanted with her body, she didn't feel vulnerable or fragile, as Elisabeth thought she would if she was ever in this situation. To her surprise, she felt confident. Powerful. Beautiful.
— Lie on your back for me — Toto finally said, after a few seconds of silence. She obeyed almost immediately, facing the bed. Then Elisabeth felt him approach — Close your eyes, Liesl.
Again she obeyed, feeling the silk of the black cloth he held in his hand slide across her face, stopping right in front of her eyelids, completely obscuring her vision.
— Are you comfortable, Liesl?
— Yes — she replied in a low voice. After answering, she felt Toto's hands land on her waist, their heat causing a wave of excitement to run over Elisabeth's skin. He gently rotated her back to her starting position.
— See anything, baby? — she heard Toto ask from somewhere in front of her.
— No.
— Are you sure?
— Absolutely, Toto.
— Good — he said. She could practically hear his smile in his voice — Now, I'm going to help you to bed, okay?
Elisabeth nodded and felt Toto take her hands and gently push her back, making her take a step, then another, until she was resting the backs of her thighs against the mattress. Elisabeth first sat on the bed, feeling the fabric of the comforter that covered the bed against her skin, the softness of it taking her by surprise. She had never realized how soft the texture was.
After hearing Toto direct her to move further back so that she would be in the middle of the bed, she laid down on the mattress with a sigh, her heart pounding in her chest. Without being able to see anything, every other one of her senses were in overdrive to compensate. Elisabeth could smell the aroma of the vanilla scented candle that had escaped from the bathroom present in the air, and she could hear the sound of Toto's footsteps as he walked around the bed. Imagining him pacing back and forth, scrutinizing her like a feast served just for him made her squeeze her tights together.
— Is there a problem, Elisabeth? — he asked somewhere at her feet, in a serious tone.
— No — she replied.
One of his hands landed on her ankle, fingers gliding lightly over her skin. Elisabeth swallowed hard, her lips pursed and heat coursing through her body in waves. She just couldn't understand how that simple touch had so much power over her.
— None at all?
— No, none.
— You're wondering what I'm doing, aren't you? — he murmured, pulling his fingers away — Imagining what I'm planning to do with you tonight.
Elisabeth didn't answer, too focused on the tingling growing between her legs. Until she felt the bed sink in on her right side, as if he were settling down with her on the mattress, one of his hands resting on her belly, just above her navel.
— Tell me what you're imagining, Liesl — Toto whispered, his thumb tracing lazy circles on her skin — I want to hear what you're thinking.
— I'm not… thinking about…
— You are, I can tell by the way your cheeks are red. Come on, tell me. Or I'm going to have to leave you like this for the rest of the night.
— You wouldn't do that — Elisabeth said. She couldn’t help but sound a little indignant.
— Don't doubt me, Miss Lauda — he murmured — I'm capable of a lot, especially when it comes to you.
— Oh, yes? What exactly are you capable of?
Toto laughed, pulling his hand away from her body.
— My love, I'm the one asking the questions here. And, you didn't answer the question I asked earlier.
She pressed her lips together, a little annoyed.
— I was thinking about you walking around the bed, looking at me like a feast.
— So you see yourself as a feast, Elisabeth?
— You see me as a feast, Torger — she shot back, making him laugh again.
— Is this your way of telling me to eat you?
Elisabeth didn't answer, too distracted by the image of his face between her legs causing a new wave of heat to run through her skin. And she was sure her own body had betrayed her when she felt a warm breath against her ear.
— Tell me what you want me to do, baby — Toto whispered, his hand caressing her belly again — Tell me what's on your mind.
— I'm thinking about the first time we had sex, in Sochi — Elisabeth said softly — I'm thinking about the way you touched me, asking what I liked. I'm thinking about how you slid your lips down my body, kissing my skin, until you reached my…
In the middle of her explanation, a groan escaped her lips. The hand that was on her stomach slid down as she spoke, his middle finger finding her clit and drawing small circles, slowly. If that was already pleasurable under normal circumstances, now, deprived of her sight, it was much better. 
— You can go on, I'm listening.
— I…I can't — she stammered lightly before letting out a high, high-pitched moan.
— Care for me to stop so you can talk? — Toto asked, his finger stopping to move between her legs.
— No, no, please continue — Elisabeth whimpered, her hips moving in search of more friction. However, he did exactly the opposite of what she had asked.
— I want to hear from you. Finish your thought first, then I'll continue.
Elisabeth let out a frustrated grunt, one hand groping blindly down his arm, trying to get him to move, to no avail.
— Toto...
— Tell me what you were thinking — he said, his tone more like an order than a request. Completely vulnerable in that bed, Elisabeth didn't dare disobey him.
— I was thinking about your mouth on my pussy, sucking and licking me with such passion I felt like I'd just died and gone to heaven. No man had ever fucked me the way you fucked me that night and every other night since. I love your mouth, your tongue and the way you combine every element. 
— Do you want me to use my mouth, then?
Elisabeth just nodded, a whimpering sound escaping her lips. Removing his hand from her pussy, Toto got up from the bed without saying a word. 
— Toto? Are you there?!
Silence. Her heart was pounding in her chest, the adrenaline of pleasure and the anxiety of being possibly alone and completely vulnerable had her reaching for her satin blindfold.
— Don't even think about taking your blindfold off, Elisabeth — Toto said from somewhere at the foot of the bed.
— But…
— I'm here — he said, resting his hands on her ankles, slowly pulling them apart — And I'm not going anywhere.
She felt the mattress sink between her legs, as if Toto was settling into that space. His hands repositioned her feet so they were planted on the bed and her knees bent. Elisabeth was completely exposed to him, anticipation making something in her belly tingle.
— You know, Liesl — he began, a finger idly running down her thigh — I've imagined that night in Sochi many times. I always thought about what it would be like when I finally had you all to myself. I imagined thousands of scenarios. I imagined from the most romantic scenes to the dirtiest. I imagined everything from a simple goodnight kiss after dinner to pulling you into the tire room at the Nurburgring and letting you angry-fuck me for taking you on that lap. In the end, you chose the exact scenario that I had never thought of.
— In a hotel? — she whispered.
— No. With you taking the initiative — Toto replied, planting a kiss on the side of her knee. “He's between my legs”, Elisabeth thought — You always seemed so shy, so delicate. I thought it was going to be up to me to take the first step. And then you showed up in my room, you took off your dress, and I knew you were mine. Finally mine.
His lips slowly slid over her skin, placing kisses along the way to the spot between her legs. When he was getting to where she most wanted him to touch her, Toto stopped and walked back the same way. He was teasing her.
— I didn't even know where to start when I put you in my bed. I wanted to do it all at once. I wanted to feel your taste, your heat, your touch, but I knew that, more important than me at that moment, it was you — he murmured, giving attention to the other leg — So, I decided to start by touching you, getting to know you, finding out what turned you on. Seeing you come for the first time is my favorite memory.
Hearing him say those things while touching her gently made her feel like she was melting under his fingers. 
— Please — she whimpered softly.
— What do you want?
— Please, I need you.
— What do you want me to do for you?
— Anything, just make me come, please.
Elisabeth heard a low, almost devilish giggle.
— As you wish, baby — he replied, taking one long lick to spread her wetness across her pussy, a loud moan escaping her lips as her hands gripped the bed’s comforter. His ministrations were slow and patient, as if he wanted to understand what each movement, each rhythm, each direction provoked in her body and face. It was the kind of delicious torture only he knew how to do, the way it left her legs shaking and her heart racing.
Alternating between soft touches with her tongue and vigorous sucks, Elisabeth began to feel a familiar sensation in her belly, as if it were a balloon being inflated little by little. And she knew that the moment it popped, it would be something breathtaking.
— Toto — she whimpered as she felt him descend, his tongue playing at her entrance, teasing her.
— Want my fingers to help you, baby? — he murmured against her body, the vibration of his voice making her gasp.
— Yes — Elisabeth choked out.
She was so wet that Toto’s fingers slipped inside of her easily, bending to find the right spot inside her. The spot he knew would make her back arch and the dirtiest words leave her lips.
— Fuck — she moaned, bringing a hand to his head, fingers clenching in his hair — This, yes!
The balloon continued to inflate in her abdomen, her hips moving erratically against Toto's face, trying to seek out more friction. Combined with his fingers and tongue, Elisabeth felt every second closer to orgasm.
— Yes, yes, yes, this, yes — she murmured, her breathing labored and the muscles in her body completely tense. She was almost there — Don't stop, please, please, please...
Then, the balloon popped.
Elisabeth let out a moan so loud the neighbors would probably have heard it, her body shaking with the waves of pleasure that ran through her skin. Orgasms in general were great, but Toto's were completely different. There was an extra ingredient in the mix that made them more ravishing.
It was his sweetness, his affection, his dedication to her that made her believe that, contrary to what she thought, she did deserve to be loved the way he loved her. And feeling that love in the small gestures, in the way Toto took care of her and made a point of making her feel good, made her feel filled with something she had never felt before meeting him.
Happiness.
She was still recovering when she felt Toto's lips move up her body, placing kisses on her sensitive skin, until they reached her mouth. Savoring her own pleasure on his tongue, Elisabeth brought her hands to the back of his neck, caressing it. Then he pulled away and, with one hand, removed the blindfold that covered her eyes.
After a few seconds of trying to get used to the brightness of the room, Elisabeth found Toto staring at her with a look of concern.
— Are you okay?
— I'm fine — she replied, her fingers stroking the back of his head — Why?
— You're crying.
Elisabeth blinked, feeling her eyes wet. She hadn't felt the tears run down her skin, perhaps because of the blindfold. But, now that he had spoken, she realized that, in fact, she was crying. But inside her, there was no hint of sadness or anguish.
— I'm fine — Elisabeth repeated, more to herself than Toto.
— Did I hurt you? — he asked softly, almost as if he was feeling guilty for making her orgasm.
— No, no, you didn't hurt me — she said, watching his expression. At that moment, looking at his face brought a new wave of emotion, her eyes filling with more tears. Elisabeth only felt love. Pure, raw and simple.
— Then why are you crying?
— Because I love you — she whispered.
Toto raised an eyebrow.
— You’re crying because you love me?
— I'm crying because you showed me what happiness is. You showed me what it's like to be truly happy. You made me blossom when I thought I was just a barren stump, Torger. And I love you for it.
He smiled, leaning his forehead against hers.
— I love you too, Elisabeth. More than I can put on words.
After a few seconds of silence, Elisabeth brought her hand to his face.
— Can you lay down with me? — she whispered — I wanna feel you close to me.
— Of course, baby — Toto answered, settling down next to her on the bed, placing a kiss on her forehead. Wrapped in her embrace, Toto’s arms resting on her waist, Elisabeth felt completely safe.
She was at home.
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mariacallous · 10 months
Text
Amazon deliveries could be headed for some turbulence in the new year. Pilots for US-based Air Transport International, a cargo airline that ferries Amazon packages from its fulfillment centers to airports nearer to its customers, voted to authorize a strike last month. During the three and a half years the union has been negotiating with ATI, wages in the industry have soared, and ATI’s pilots complain that their pay has fallen behind. Meanwhile, they say ATI is facing record attrition as pilots jump ship to better-paying carriers.
A strike could throw a wrench in Amazon’s logistics network. ATI, owned by holding company ATSG, operates half of the 80 US aircraft currently in service for Amazon, according to an estimate by Planespotters. But the pilots, who are represented by the Air Line Pilots Association union, can’t walk out until at least next year.
Federal law requires airline labor disputes to be mediated by the US government’s National Mediation Board, which will implement a 30-day cooling-off period if it determines the parties have reached an impasse and they refuse arbitration. If a resolution isn’t reached during that time, the pilots can walk off the job or the airline can lock them out. Some 98 percent of ATI’s 640 pilots participated in the vote and only one didn’t vote to authorize the strike.
Amazon outsources the operation of its air service, which it calls Amazon Air, to a small network of cargo airlines whose pilots fly Amazon-branded planes. In the US alone, they collectively operate more than 330 daily flights for Amazon between more than 50 airports, according to the logistics consultancy MWPVL International.
Most airlines that work with Amazon also devote a large share of their businesses to transporting cargo for other customers, including DHL and the US military. In recent years, ATI has gone all-in on the retailer, however. Amazon deliveries now comprise 94 percent of ATI’s flying hours, according to the pilots’ union, making the company and its workers dependent on the ecommerce giant.
ATI’s pilots’ union says that more than a third of the airline’s pilots have left so far this year, after 27 percent of them departed last year. The union says 42 percent of its pilots are currently on probation, meaning they’re in their first year of service. “We’re watching our carrier disintegrate,” says Mike Sterling, chair of the ATI pilots’ union.
The pilots’ union says they have delivered a 98 percent on-time performance rate, but the rapid turnover and declining experience levels are threatening that. “This market is highly competitive, and ATSG is diminishing its ability to provide quality service to Amazon,” says Sterling. “We think this is a conversation that needs to be had between all three parties.” Amazon and ATI did not respond to requests for comment. During an earnings call in May, ATSG’s former CEO said that ATI’s service quality remained outstanding, but acknowledged that training replacements for departing pilots had raised costs for the airline.
When the pilots’ union negotiated a contract with the company in 2018, pilots’ pay, benefits, and schedules were competitive with similar airlines, says Josh Hoy, a captain who started at the airline seven years ago. He initially looked at the job as just a stepping stone but decided to stick around when ATI’s relationship with Amazon took off. “It was a really exciting time, being on the ground floor of that kind of growth,” he says. “I started to have the conversation with my wife and said, ‘I think this might be the place to stay.’”
However, “as time went on, we’ve fallen far behind,” Hoy says. ATI’s union says its pilots are paid less on an hourly basis than those at all of Amazon’s seven other carriers. “We operate under the same rules, in the same airspace, on the exact same routes. The airplanes cost the exact same to operate,” says Hoy. “Everything is exactly the same, except for our pay.”
No Fondness for Labor
Amazon generally goes to great lengths to avoid engaging with unions and to deter its employees or those who work for its contractors from joining them. The company spent the last year and a half unsuccessfully challenging the first and only union victory at a US Amazon warehouse. When employees of a delivery contractor in Southern California unionized earlier this year, Amazon refused to jointly bargain with the workers and terminated its agreement with the contractor. “Amazon has not demonstrated a real fondness for labor,” Sterling acknowledges. “I would love to change that narrative with them.”
The last and only time Amazon faced a strike by one of its air carriers was in 2016, during the early days of its air cargo operation, when 250 pilots for ABX Air walked off the job. A judge deemed the strike illegal, however, and ordered the pilots back to work the following day. Nonetheless, a former Amazon Air employee told WIRED last year that Amazon suspended its business with ABX for several weeks after the strike ended to demonstrate the relative power it held in the relationship, which soon soured.
ATI’s pilots are taking a less antagonistic tone in hopes of bringing Amazon to the negotiating table. “What we don’t want to do is affect our customers,” says Sterling. “We’ve done a lot to protect our obsession with Amazon.” However, he says the intransigence of ATSG’s management has left the pilots with no choice but to call a strike.
“This side of Amazon’s network is the most vulnerable to labor strikes,” says Marc Wulfraat, president of logistics consultancy MWPVL. If drivers or warehouse workers strike, the company can shift the flow of products and packages to one of its many nearby warehouses, but airports are fewer in number and farther apart.
Amazon could compensate for a walkout at ATI by shifting volume to other air carriers under the Amazon Air umbrella, but only if they have the capacity to handle the influx at all of the airports. It could also transport some of its packages by truck instead, which it did during the brief 2016 strike. However, this could result in slower shipping times and reduced service, says Wulfraat, which flies in the face of Amazon’s mantra of customer obsession.
Pilots also have the advantage of being generally in a strong position across the airline industry. “It’s still a very, very hot job market” for pilots, says Geoff Murray, a partner who works on aerospace at management consultancy Oliver Wyman. Plummeting demand for passenger pilots during the pandemic sent many into early retirement, worsening an existing pilot shortage that got more acute as the industry bounced back. Wages have soared. Oliver Wyman estimates that captains’ pay at the US mainline carriers, such as Delta and UPS, has increased 46 percent since 2020, while regional carriers have increased pay by 86 percent.
Pilot Drew Patterson came to ATI in 2021, attracted by the work-life balance the airline offered, but as the carrier lost pilots, he has seen his workload creep up and his schedule become more unpredictable. With fewer crews to operate the same number of flights, “everybody else's schedule gets compressed,” he says. “Sometimes you can be away from home for a long time.”
Long-term, he thinks Amazon’s continued growth should be a good thing for ATI and its employees, so he’s been willing to stick it out. But he’s not so sure all of his colleagues will feel the same about current conditions at the company.
“All of this has a real house-of-cards feeling to it,” says Sterling. “We just can’t sustain what we’re doing.”
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my-mt-heart · 1 year
Note
Hey MT, Marketing anon here. Checked the last ask you got and you already covered everything but I’m definitely a Caryler, and I wanted to offer my unrequested 2 cents too. 
“They don't want to just please segregated fandoms”
The whole point of spinoffs is taking supporting/fan-favourite characters and creating a show to explore their lives. These shows appeal to small clusters of the fandom and focus on building those clusters instead of trying to appeal to every fan from the entire fandom, which can get complicated (especially when you have a show with a massive ensemble cast like TWD). 
It’s easy money. You already have the characters, setting, and audience nailed down—all you need is a compelling story and a marketing strategy to keep the ball rolling and bring new audiences in. When you break the ensemble into smaller duos and do multiple spin-offs, you have the potential to multiply each of those clusters of fandoms with newer fans.  
 “...Carol were never the face of the franchise”
…And YET TWDs social media accounts have spent the last few weeks trying to show the fandom how much they stan Carol. Their “We <3 Carol” campaign started slowly in March, and their focus on Carol and Caryl is intensifying as the spinoff comes near. Because they know the irreplaceable value, Carol and Melissa bring to the franchise. 
And you know what? I’m glad I get to see them lift up Danai, Melissa, and Lauren as faces of the franchise. All these women spent over a decade bringing us fierce female characters. I refuse to pit them against each other. Sometimes misogyny rears its ugly head (intentionally or unintentionally). The only way to dismantle it in the world is to start by dismantling it within us first. 
“Daryl was always the most popular one”
*MOST MARKETED one. Daryl’s romantic life has always been mysterious, and it helps that Norman is good-looking and likable (white and rich). 
But Daryl isn’t the one that’s trending effortlessly on Twitter. They’re actively engaging fans there because their target audience uses Twitter. If it had no meaning, then they wouldn't bother at all. And if their sole focus was on Daryl, they wouldn’t be trying so hard to please Carol fans. 
“She signed a contract and needs to fulfill that, I don't see nothing changing in terms of her and Daryl relationship”
I’m just going to vaguely point at everything that happened last year, which proves that Melissa had to drop out because they made it “logistically untenable” for her to join the French spinoff. You’re welcome to go down to that pit and research all of what happened. She’s returning to S2, which means she signed a new contract. 
Just the fact that they renewed S2 and had to bring her back before S1 even aired tells you everything you need to know.  
Sorry if you found that disrespectful, dear anon.
This is why AMC needed to announce Melissa and give the show a real title. They know what she's worth, so stop giving people reasons to question it.
Thanks for chiming in, marketing anon.
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pramoja · 2 years
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shefanispeculator · 19 days
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In the dynamic world of music, the role of a record label is often pivotal to an artist's success. From nurturing raw talent to managing global tours, record labels offer a range of services that can make or break a musical career. But what exactly do they do, and why are they so important?
Talent Scouting and Development
One of the primary functions of a record label is to scout for new talent. This involves searching for artists who have the potential to succeed in the competitive music industry. Once an artist is signed, the label often invests in their development. This can include vocal training, songwriting assistance, and even stage presence coaching.
Labels have experienced A&R (Artists and Repertoire) teams whose job is to identify promising talent and help them grow. These teams play a crucial role in shaping the artist's musical direction and ensuring they are ready for the big stage.
Production and Distribution
Once the music is produced, the label takes charge of distributing it. This can include physical distribution, like CDs and vinyl records, as well as digital distribution on platforms like Spotify and Apple Music. Effective distribution ensures that the artist's music reaches a wide audience, maximizing their exposure and potential earnings.
Marketing and Promotion
Marketing and promotion are critical components of an artist's success, and record labels have the resources and expertise to execute effective campaigns. From social media marketing to radio airplay and public relations, the label's marketing team works tirelessly to keep the artist in the public eye.
Promotional activities can include:
Creating music videos
Organizing interviews and press releases
Running social media campaigns
Securing TV and radio appearances
Tour Management
Live performances are a significant revenue stream for artists, and record labels often play a crucial role in organizing tours. This includes booking venues, managing logistics, and handling promotions. A well-organized tour can significantly boost an artist's career, providing them with exposure to new audiences and opportunities to connect with fans.
Financial Support
Producing music and maintaining a successful career requires substantial financial investment. Record labels provide the necessary funding for various aspects of an artist's career, including recording, marketing, and touring. This financial backing allows artists to focus on their craft without the constant worry of financial constraints.
In return for this investment, labels typically take a percentage of the artist's earnings, which is outlined in the contract. This symbiotic relationship can be highly beneficial, provided both parties have a clear understanding of the terms.
Conclusion
In summary, the role of a record label in an artist's career is multifaceted and indispensable. From talent scouting and development to production, distribution, marketing, and financial support, record labels offer a comprehensive suite of services that help artists reach their full potential. While the music industry continues to evolve, the foundational role of record labels remains as crucial as ever.
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andmineisyellow · 9 months
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Hey, I know you are mostly a Polin blog, but I like to read your thoughts on here, so I thought I'd ask anyway: do you think it could be possible that bridgerton is doing the rich x poor trope with Eloise and Theo and instead saving a different storyline for Benedict (hopefully something queer 🤞)? And no, I'm not just saying this bc I like Theo, but since Ruby is most likely not coming back and I really can't see Eloise settling for some old man, idk... Btw, I haven't read any of the books, but what I've read about Eloise's and Benedict's arcs doesn't rlly make sense to me (sorry)
I wouldn't necessarily rule it out mainly because there are always practical/logistical reasons that may force the show to go in a different direction. That said, I don't think it's the current plan they have in mind.
Theo only exists in Eloise's world. He has a bit of a run-in with Whistledown as well, but he never interacts with Penelope directly. He exists only to push Eloise's story forward and because of that, he feels more like a plot device than anything else. He is there to demonstrate that Eloise is perhaps more interested in love than she realized and to drive a wedge between her and Penelope (and to try and convince the audience that Eloise is straight tbh).
Phillip, while still a supporting player, has been introduced to Bridgerton's larger world. He is familiar with the family through the Featheringtons and through Colin now as well. I don't know why the show would go out of its way to introduce Phillip and bring him back unless there was a plan to make him more important down the line. The only way I could see this changing is if Chris Fulton booked a bigger job elsewhere. As a guest star, he is not under a multi-season contract. Even then, there is always the option to recast.
It's not necessarily what I would like to see personally. Any storyline that involves Marina dying or having to abandon her children would probably outright ruin the series for me. I would much rather the show flip the script. They should kill off Phillip and have Eloise run away to Marina instead. They could still hit the basic plot points of TSPWL while avoiding killing off Marina and giving us the queer representation so many people have been asking for. If Ruby were to make the decision not to come back, there would be a precedent for recasting.
We all know that this won't happen as Netflix has shown over and over again that it's not interested in appealing to Bridgerton's potential queer/LGBTQ+ demographic. This is especially true for sapphic women in particular because Netflix worries about losing the straight female demographic that the show has been marketed towards. But I do think it's the option that would please the most amount of people and they're definitely missing out by excluding the queer community.
I don't know... changing Eloise's love interest from a white man to... another white man, wouldn't feel like a particularly bold or interesting move to me even if Theo is of a different class, I'm also not sure why the writers would be motivated to do so. But if the only alternative to Phillip is Theo, then I would much rather see Theo in the future than have to witness any harm coming to Marina.
And you're definitely right about Phillip and Eloise's books not lining up. They're my two least favorite in the series. A Cinderella Story is basic enough that it could still work for Benedict, but Book Eloise's love story is just super far removed from who Eloise is in the show.
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offthewoptunes · 1 month
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OFFTHEWOP TUNES
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Founded by FreshDuzIt in 2020, OFFTHEWOP is more than just a record label—it’s a movement.
NLE CHOPPA X FRESHDUZIT - CAMELOT (5x Platinum 2024)
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FRESHDUZIT ON GENIUS EXPLAINING HOW TO STRATEGIZE
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CAMELOT (Remix)
INDYSTAR NEWSPAPER: "Indianapolis’ Trailblazing Trap Producer: First to Hit Radio and Achieve Platinum Status!"
OFFTHEWOP/SONY ATV
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FRESHDUZIT SIGNS SONGWRITER ADMIN
As a Sony songwriter since 2021, OFFTHEWOP is a leading voice in emerging Trap Music, Art, and the culture that drives it. OFFTHEWOP is dedicated to showcasing raw talent, combining street authenticity with innovative storytelling. Our mission extends beyond signing artists; we’re creating a universe where real artists achieve legendary status. With extensive experience working as A&Rs for various labels, we’re now ready to partner with the industry’s best.
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OFFTHEWOP is a phrase that carries multiple meanings, embodying the hustle and grind. It’s synonymous with "off the muscle" or "off the strength," representing hard work and determination. It also nods to "off the block," symbolizing how we’ve transitioned from the streets to the industry, while still making money from the block. Additionally, it can mean "off the phone," highlighting the digital hustle. And with "wop" being old slang for a lot of money, OFFTHEWOP is all about turning hustle into wealth.
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OFFTHEWOP ALBUM:
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The *Off The Wop* album racked up millions of views across all platforms, including SoundCloud, Spotify, and Apple Music. This 14-track project cruises through the city streets of Indianapolis to Memphis, featuring guest verses from Duke Deuce and Paper Route Empire's rising star, Paper Route Woo.
Activated NLTOworld.com with merch drop
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Exclusive FreshDuzIt Beats: download link
OFFTHEWOP PLAYLIST:
The OFFTHEWOP playlist is a collection of hits from OFFTHEWOP, OFFTHEWOP3D & 4k, that define the sound of the streets. Featuring tracks with and from heavyweights like NLE Choppa, Yo Gotti, Babyface Ray, Veeze, and more, this playlist is packed with bangers.
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Logo redesign by FRESHDUZIT
NUMERO UNO: OFFTHEWOP’s ANIMATED HARE
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MUSIC VIDEO: EPISODE 1 TURTLES VS THE HARE
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"FRESHDUZIT x Numero Uno: VVS Pendant"
We need help with funding animation, game development, creative direction, access to advanced technology, marketing toys based on Numero Uno, ensuring they resonate with fans and become a key part of the brand’s merchandise lineup and a strong marketing campaign to ensure the game's success.
Animation Production
Storyboarding. Full animation production (episodes, shorts, etc.)
Comic Book Creation
Scriptwriting and story development
Artwork and illustration. Printing and distribution
Marketing and Promotion
Social media campaigns and content creation
Public relations and media outreach, Advertising materials for both music and comic
Merchandise
Production of apparel, accessories, and collectibles
Distribution and retail costs
Creative Development
Additional content such as animated shorts and special comic editions. Interactive content (e.g., apps or games)
Distribution
Integration with digital platforms for comics and promotional content. Promotion and logistics for comic and merchandise distribution
Legal and Licensing
Intellectual property protection for the character and content
Contract negotiations and legal fees
Team Salaries for animators, comic artists, marketing professionals, and other key roles
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manorpunk · 1 year
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A Brief Materialist History of the Former US in the Mid-21st Century
2030s: the Polycrisis. Unresolved issues of climate and pollution cause more and more intense natural disasters, which wipe out swathes of vital but poorly-maintained infrastructure. The US federal gov't is too hollowed-out at this point to fix anything, and the tangle of middlemen contractors responsible for actually building and repairing that infrastructure all try to deny responsibility, causing a massive growth spurt of federalism as state governments are forced to step in and try to put out the literal and metaphorical fires. All this embarrassing chaos tarnishes the US's economic reputation of stability, causing a feedback loop of economic contractions as more and more foreign investors pull back from US investments, causing stock market drops which make even more investors panic and pull back, etc. The decade ends with the signing of the Qingdao Accords, a sort of reverse Marshall Plan where the newly-formed Global Logistics Network pours money into infrastructure projects in exchange for creating their own tangle of middlemen contractors. The signing of the Qingdao Accords is generally taken as the end of the Second Cold War with a Chinese victory.
2040s: the Sheriff's Insurrection. A loose alliance of small-town sheriffs (as well as small-business tyrants, conspiracy theorists, retvrn types, and various opportunists, all collectively referred to as 'Sheriffs') resist the "Chinese takeover of America" in a 21st century version of the evergreen landowners-vs-industrialists conflict. They are quickly fought off by GLN-hired paramilitary forces (the same forces will go on to form the Surplus Young Men, an Armored Core/Outer Heaven style 'security force' which is technically unaligned but everyone knows they're cashing GLN checks). The Sheriffs flee to the Midwest, creating a decentralized zone of tiny feuding principalities derogatorily dubbed ‘the manors.’ Other former US states begin to unite into new regional nations - Boswash, California, Cascadia, Texaplex, and the Great Lakes Republic. These new nations actually seem like they might be here to stay, but with much less ability to go sticking their nose in the rest of the world's business, and the decade ends with a sigh of relief. Meanwhile, China’s victory in the Second Cold War proves to be a Pyrrhic victory as the death of Xi Jinping (probably of natural causes but who knows) allows the GLN to balloon in wealth and influence. The CCP takes a sharp nationalist turn, re-branding itself as the Chinese China Party and turning party politics into a game of who can dunk on Americans the most.
2050s: Things are… good? The GLN is delivering on their promise of a new economic order, an automated and algorithmic 21st century market socialism with an infrastructure-based middle class of technicians, data analysts, and civil servants. There's still a global underclass of cheap mobile labor to actually go out to the middle of nowhere and build all this stuff but, y'know, it's a smaller global underclass. The manors calm down a little as the GLN supports the formation of autochthonous American nations: the Seven Council Fires of the Lakota and Dakota in the Midwest and the Diné Nation in the southwest, along with the progressive majority-black government of Piedmont in the Atlantic South, make it feel like we might be doing something about that whole ‘foundational white supremacy’ thing (The GLN was, of course, happy to take credit for solving racism forever). The GLN gets to claim even more PR victories as various post-colonial regions peacefully unify as ‘leagues,’ EU-style intra-national coalitions that work together on economic on diplomatic matters while letting individual states largely manage their own affairs. The US nations start to wonder if it might be time to form a league of their own. (Incidentally, by this point the EU has split apart into Frankistan and Mitteleuropa, Spain has exploded again, and Punished Britain is not coping well with their fall from grace.)
2060s: Who knows? Things start getting tense as the global construction boom slows down and the money-hose starts to dry up. 'Minor' regional problems and potential long-term issues are swept under the rug because "we’ve got a good thing going here, don't fuck this up," and the once-radical new visions for the world are already beginning to seem calcified and sclerotic. The newly-formed American League is poised to be little more than a rubber stamp for GLN policy… or is it?
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Guide for Importers on Manufacturing Control
Efficient Manufacturing Control in China
1. Understand the Chinese Manufacturing Environment:
Diverse Ecosystem: China offers a vast range of manufacturers, from small workshops to large factories. This variety is beneficial but also poses challenges in ensuring consistent quality.
IP Concerns: Despite improvements, IP protection in China can be inconsistent, requiring robust measures to safeguard your innovations.
Regulatory Landscape: China’s complex and changing regulations make compliance crucial to avoid fines and reputational damage.
Quality Control: While quality has improved, some sectors still prioritize quantity over quality. Rigorous quality protocols are essential.
Labor & Costs: Labor costs are rising, pushing manufacturers toward automation. Infrastructure is robust, but supply chains can be disrupted by natural disasters or policy changes.
Government Policies: China’s government heavily influences manufacturing through policies and incentives, which can affect costs and market access.
2. Build a Strong Foundation:
Supplier Selection: Choose reliable suppliers through thorough due diligence, including factory visits and financial checks.
Clear Communication: Provide detailed specifications and maintain open communication to avoid misunderstandings.
Quality Management: Implement a Quality Management System (QMS) and conduct regular audits to ensure consistent product quality.
Strong Relationships: Develop long-term partnerships with suppliers to build trust and collaboration.
3. Implement Effective Control Strategies:
QA & QC: Establish a robust QA/QC framework to ensure consistent product quality.
Supplier Development: Invest in your suppliers’ capabilities to improve quality and efficiency.
Risk Management: Prepare for disruptions with backup plans and diversified suppliers.
Contractual Coverage: Clearly define product specifications and include IP protections in contracts.
Third-Party Verification: Use third-party inspections to ensure compliance and quality.
4. Manage Logistics & Supply Chain:
Transportation: Choose the best transport mode and routes to minimize costs and delays.
Warehousing & Inventory: Optimize warehouse locations and use management systems to track inventory.
Customs & Documentation: Ensure compliance with customs regulations and prepare accurate documentation.
Supply Chain Visibility: Use technology to monitor shipments and collaborate with suppliers.
Risk Assessment: Develop contingency plans for disruptions like natural disasters or strikes.
5. Overcome Common Challenges:
Language & Cultural Barriers: Hire experts to bridge gaps in communication and cultural understanding.
IP Protection: Secure your IP with patents, trademarks, and NDAs; monitor for infringements.
Regulatory Compliance: Stay updated on regulations and partner with local experts for compliance.
Supply Chain Disruptions: Diversify suppliers, maintain sufficient inventory, and use smart tools for monitoring.
6. Continuous Improvement:
Use data analytics to track trends and improve processes.
Regularly evaluate supplier performance and invest in employee training.
Embrace technology to enhance communication and efficiency.
7. Build a Culture of Quality:
Encourage employees to propose improvements.
Reward contributions to quality enhancement.
Focus on exceeding customer expectations.
Conclusion: Effective manufacturing control in China requires ongoing effort, attention, and adaptation. Invest in strong practices to improve product quality, reduce costs, protect your brand, and optimize your supply chain.
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