Tumgik
#dermatology advertising
acadianamarketing · 5 months
Text
Tumblr media
Website : https://acadianamarketingsolutions.com/
Address : 113 Fairwood Dr, Broussard, LA 70518
Phone : +1 318-267-2496
We create brand identities, digital experiences, and print materials that communicate clearly to achieve marketing goals, and look fantastic. We can provide something that not many agencies can, full service marketing. Many agencies claim full service, but they lack one or two essential services. We offer them all under one roof. Many outsource, taking 2-3X longer to make a change to your projects. We do do it all in-house. Best in class experience. Tailor-made solutions for your brand.
Business Mail : [email protected]
1 note · View note
eremedium · 27 days
Text
Tumblr media
Looking to engage patients in a better way?
Engage your patients in their treatment with Medxplain 500+ 3D animations video in 12+ specialties. which is totally customizable and easy-to-use library.
Join the league, 1000+ doctors are already using our videos to educate their patients.
Learn more at https://medxplain.eremedium.in/
1 note · View note
Text
From Unhealthy to Healthy You | GS Super Speciality Hospital | Delhi-NCR
Equipped with best-in-class Infrastructure: Modular OTs and Advanced ICUs, including dedicated ICU and CCU.
Cutting-Edge Technology & State-of-the-Art Equipment: MRI, CT scan, Cath Lab & Radiology Lab.
A Team of Experienced Doctors & Warm, Empathetic Care
GS Super Speciality Hospital, Hapur, Delhi-NCR
Book an Appointment Now: Contact Us: +91-7055514537
For online Appointment Visit: https://gshospitals.in/appointment.php
Address: NH-9, Near Railway Station Pilkhuwa, Hapur (U.P.)
Our College Website: https://gsmedicalcollege.in
1 note · View note
donnerpartyofone · 1 year
Text
I can't believe I'm about to do this. I mean don't get too excited, it's not interesting, I'm just forced to talk about it because that's the only power I have in this stupid situation.
Tumblr media
A couple weeks ago I was prescribed this new asthma medication, even though my problem is almost definitely from muscular-skeletal pressure but nobody can figure that out yet, so for now I just have this inhaler so I'm not constantly suffocating. The first time I took it at the recommended dosage I had a bad panic attack that took me out for an entire day. I reduced the dosage so I didn't feel dangerously insane anymore, but it still causes my fucking rosacea to go completely out of control, which is not really something I can just ignore; it drives me crazy that insurance companies just treat rosacea like it's some fancy cosmetic issue, as if it doesn't affect your entire life when your skin is visibly deteriorating at an escalating rate, but that's another story... So anyway I have a giant bag of medications that either didn't work at all or actively harmed me (my typical experience with everything) that I haven't disposed of yet, so I dug around in there for a tube of Rhofade that like I don't even know how I got it because it's the premiere celebrity-endorsed thing and it's psychotically expensive, but anyway I decided to give it another shot because I'm desperate. First couple days it worked great. I thought all my problems were solved, except that I'd have to find a way to keep paying for it. Then it seemed not so great for a couple days. Then things started to get pretty rocky. I wondered if it had to do with not being careful enough in the sun or what, but I started to worry about the medication, so I did something that will sound insane, but oh well.
Tumblr media
Months ago I complained to my GP that I was having a hard time finding a "real dermatologist" in the city, as opposed to a salesperson for predatory beauty treatments. I've been treated pretty badly by a variety of dermos over 15 years, I often had the feeling that I was neglected because I had a medical concern as opposed to like an expensive anti-aging concern or something. Sometimes a dermo advertises themselves as a medical professional, but when you get there you realize they're a glorified beautician and you're fucked. I went to a well-reviewed practice that's now called The Dermatology Specialists several times, and every time there was a mad rush to get rid of me. The actual head of the clinic saw me a couple times, and both times he came running at me with a needle without telling me what he was doing, to try to lance a mole that I wasn't there to discuss. One of these was right over my eye and you can imagine how scary this was. I eventually realized I didn't have to take that shit and swore him off. Years later when I decided to look for a dermo in my new neighborhood, I made an appointment at a "new" place that I realized too late was the same guy; he had rebranded and expanded his thing into a giant chain that's all over the city, like half or more of the dermos in my searches are attached to his practice and it's not always obvious until the appointment is made. Fuck. I thought, maybe things will be different at this location, I'm seeing a new person and I'm the only one in the waiting room, seems pretty chill. I actually had to get a mole removed that time. I sat down with the new doctor who frantically explained what she was going to do to me before saying "OK BYE!!!" and racing out the door, which she had almost closed all the way behind her before she remembered that she still had to actually do the procedure. I couldn't believe I'd fallen for this clinic's bullshit yet again!
Tumblr media
So that's when I talked to my GP and she wrote me a referral for what I took to be a real doctor. His office was clean, simple, and unpretentious. When I got there, an exiting patient was thanking the doctor profusely for something, like from the depths of his soul. We sat down together and he calmly denounced all the lasers and other expensive snake oil that had been upsold to me over the years. He told me to scale back to just a basic Aveeno face wash and moisturizer, and I was so relieved that he wasn't some greedy hipster asshole...however. He also told me that the active ingredient in Afrin, an OTC decongestant nasal spray, has the same effects as the top of the line rosacea medication Rhofade, and many of his patients have success just applying it to their skin. I was so impressed that he wasn't trying to sell me anything, and that he was empowering me to just take care of my own shit at home, that I believed him.
Tumblr media
So flashing forward to the past week: I use this new inhaler that I need if I want to breathe, my face blows up like a bomb, I try Rhofade and it seems to make things worse...and then I buy some Afrin and put it on. It pretty much burned my face off my skull. My skin was purple and my face completely changed shape for more than 24 hours. I thought, at least I have this cold pack that's made for faces, for swelling from dental surgery and shit (it was recommended to me by my TMJ specialist who is also fucking with me right now but that's another story). I applied it, and it made everything a thousand times worse than it had ever been. I had to cancel all my plans. I took Tylenol, antihistamines, drank tons of water, whatever I thought would help. A colloidal oatmeal-based moisturizer kind of did something for me, but not remotely enough. It's a couple days later, now, and I'm still not completely over it, and I'm having random intense and painful flareups. I've never had exactly this problem before. And by the way "just using a moisturizer" has not helped anything at all this entire time, even though it's the advice I always get (sometimes VERY rudely) no matter what I say. Dry skin is not my problem, someone could tell just from touching it. Just being mindful of the sun and trigger foods and shit is not the answer. I know there's something else going on and like nobody cares to find out.
Tumblr media
So anyway I'm having a followup appointment with my GP to explain all this...and in the meantime I'm going back to the fucking snake oil clinic. I just absolutely need something for right now, I don't know if it will be an antibiotic or what. I've spent years looking for a real medical dermatologist and I know I'm not going to just find one overnight, so I'm subjecting myself to more humiliation at the most convenient place, and I'll deserve whatever I get I guess. At least my appointment is with a guy I haven't seen before. Cross your fingers for me that he doesn't give me something else that just melts my face off of my face.
Tumblr media
52 notes · View notes
jaspertjunk · 4 months
Text
the jokes are funny and all but let's actually talk about the evils of american drug advertisement because I heard an ad the other day for some dermatology related drug and it was fucking ROUGH
first of all it focused entirely on physical appearances and not the actual conditions. it was like "now i can dare to wear shorts" and "i have the freedom to wear black shirts again!". and then. fucking. i know we all joke about the fucking side effects lists but immediately after that that stupid voice started listing the side effects and literally the first one it said was suicidal thoughts and actions. AND ACTIONS.
this ad is sending such a good message. hey people with skin conditions take a drug that makes you suicidal so people don't have to look at your flakey skin.
this is so fucking evil.
5 notes · View notes
carpathxanridge · 4 months
Text
what’s also so fucked up about going to the dermatologist, and i’m sure it’s not like this for most men, is that my dermatological concerns are assumed immediately to be cosmetic and not medical. like i’ve been to two dermatologists in my life, both have been very flippant about moles/marks that i’ve been worried about, and both have instead offered me treatment for my acne and scarring on my back, including injecting an acne scar with a steroid. and when i told one of them that i didn’t want to take an oral medicine, and that i’m skeptical of a lot of skincare treatments, that i’ve used benzoyl peroxide religiously to no effect, and that i wasn’t sure i wanted to use clindamycin every day because of all the side effects, and that i’m not so sure my acne has bacterial causes/is caused by bad hygiene rather than hormonal and dietary causes... he said “well then what do you expect. what do you want me to do about it.” um, examine my moles, like i said i was here for? the abundance of which i know statistically puts me at higher risk of skin cancer? and it’s like, got it, you think my acne is unsightly, and you don’t know how to react to a female patient who really doesn’t care much about that and instead just wants to make sure that her skin issues don’t indicate more serious underlying health issues.
and so even with my health anxiety, the two doctors i’m most avoidant of are the dermatologist and the gynecologist. and i know that i need to persevere and try to find female doctors in my network who will listen to my concerns. but instead all the gynecologist offices around her are now advertising labiaplasty and all kinds of cosmetic procedures and elective fertility treatments that are more profitable for them than making sure women are hormonally healthy, have access to whatever birth control methods they desire, and figuring out and treating the causes of unexplained pain… and dermatologists care more about selling you an elaborate skincare routine than making sure you’re cancer free, especially if you’re a woman. and as a feminist i know how super super important it is to go to the gynecologist and get screened and all that, but my first experience was so uncomfortable and humiliating that i haven’t been able to bring myself to go back.
i think that especially because the fields of dermatology and gynecology are becoming increasingly image-focused, it is absolutely a feminist issue that there should be greater separation of cosmetic and medical care in these offices, because i know i’m not the only woman who avoids them for this reason (and other doctors, dentistry is another example i can think of where image/having straight white teeth is becoming prioritized, although i think that is less sex-specific in its impacts), and it upsets me that i am avoiding important cancer screening because my experiences in these offices have been so hostile, but i really can’t bring myself to make these appointments. truly, i should not have to be inundated with suggestions to mutilate my genitals in the waiting room of a doctor that i am going to to make sure that my pelvic pain isn’t cause for medical concern. i should not be treated like an unsightly ogre whose skin issues must be due to uncleanliness and personal failing, even though scientific studies now point to acne being genetic and hormonal above all else, when i’ve stated that the reason i’m in the office is because of a completely unrelated skin concern. i should be able to say no to being advertised cosmetic treatments when i’m seeking medical help. the assumption shouldn’t be that, because i’m a woman, i’m more concerned about my appearance than my health.
5 notes · View notes
shennyla08 · 1 year
Text
TENDENCIAS 2023
One of the popular trends on TikTok is the GRWM.
Surely you have heard in the TikTok videos “today we are going to do a GRWM”. But what does it mean?
Tumblr media
GRWM is one of the most popular fashion trends on TikTok, as this acronym in English means “get ready with me”, which translates to “vístete conmigo” in Spanish.
To this end, GRWM's trend on TikTok generally consists of recording oneself while one is putting on makeup, dressing, or showing a skin care routine. So I'm sure you've ever seen a video with this type of GRWM trend on TikTok.
However, now the GRWM trend on TikTok is being taken to another level, I tell you:
It turns out that a couple of now ex-boyfriends are taking GRWM to another level on TikTok.
Well, it turns out that these young people made a GRWM video on TikTok for nothing more or less than to end their relationship.
Said video on TikTok that was titled “GRWM to leave my two-year relationship,” you can see the girl doing her makeup routine while she exposes her breakup.
Same video in which both talk about why they have decided to end their two-year relationship, revealing that they were both unfaithful in the relationship.
To this they explain how they came to this decision in the relationship, however, despite the controversy, in the end it turns out to be part of a humorous video on Tiktok, as it clarifies that their video “GRWM to leave my two-year relationship " is a lie.
Personally, I think these videos are quite entertaining, and you can watch them while you get ready or do any other activity, or just to distract yourself for a while.
Tumblr media
Skincare.
Tumblr media
Nowadays most of us are familiar with the word skincare, we hear it every day, everywhere; The term became much more popular when the pandemic began, it spread like foam through all media, many influencers and experts on the subject appeared and more and more content, brands and articles are going on sale, which if organic products, national ones, luxury ones, limited editions and more options that do not give us the hands to acquire everything we would like. Being a trend within the self-love fashion and having incredible people showing their usual routines with spectacular products, the skincare trend managed to gain many new followers, the genuine followers, those who deserted quickly and the poorly informed followers who only They fall into fashion without investigating further and get carried away with purchases, routines and not so personalized information, such as in this case “skin care”. How to correctly follow this fashion?
Know your skin type What influencers, your friends or advertising recommend is not always for you; The quality of the product may be very good and it has excellent reviews, but first you should ask yourself the following questions: Do we have the same skin type? Do we live in similar climates? Are there any dermatological complications involved?
What is the goal you seek when taking care of your skin? Make a diagnosis of what you would like to improve, we can start by eliminating blackheads, acne tendency, sun spots, obtaining luminous skin, hydrating the skin or more.
Research, read, ask or go to an expert Once you know what your goal is, start researching what ingredients and products can help you with this goal.
How do you imagine you will look when you do your skincare correctly?
Visualize yourself and look for all the options to achieve it, but remember that the most important thing will always be consistency and discipline in applying your products and taking good care of yourself from the sun and pollutants.
Tumblr media
Latin Mafia, one of the most important emerging groups in Latin music.
Tumblr media
Three brothers from Monterrey, Mexico, opened a TikTok account a few years ago as a hobby, but thanks to the platform they have managed to become known with their songs. Mike, the oldest brother, started when he was 13 years old making tracks on an old computer that today looks like it belongs in a museum. At first trap caught his attention and Lil Pump was in his rage, so he decided to call himself Lvtin Mvfia, replacing the first a with v, but given how difficult it was to pronounce, he changed to the original letter. At first the project belonged to Mike along with other artists, and he acted as producer, but due to fate it didn't work out and his brothers appeared on the scene.
Tumblr media
Emilio, Milton and Mike de la Rosa have music in their blood, their family has always been linked to the artistic scene, and they were even in a music school since they were little, where they discovered the skills that each one had. 2020 seems already far away, when they published their first video on TikTok about humor that they later mixed with music and ways to make funny songs. Without knowing much about networks, they uploaded their first song to Facebook and had more than 50 thousand views, which made them realize the talent they had. Although they make urban music, they mix pop and different genres without seeking to put a label on what they do, imposing their different and disruptive style, they do not rule out making songs in bolero or cumbia. Her first hit was 'Julieta', which curiously went viral first in Spain and Europe before in her native Mexico or Latin America, but 2023 has been her year thanks to her lyrics that reach the heart, and 'Las Flores', the song that ended up giving them that jump to fame. Their best-known songs are: Julieta, Sal Rosa, Flores, No Digas Nada, which each exceeds two million views on YouTube. The truth is that I highly recommend listening to their songs; They are very cute and catchy.
Tumblr media
2 notes · View notes
reyeskeisha · 1 year
Text
Belo: The Pandemic Effect
youtube
Belo’s advertisement entitled “Pandemic Effect" is a promotional campaign by Belo Medical Group, a cosmetic surgery and dermatology clinic in the Philippines. The ad focuses on the impact of the COVID-19 pandemic on people's physical appearance, mainly due to stress, anxiety, and other factors. The ad features individuals talking about their personal experiences during the pandemic, such as feeling self-conscious about their appearance due to weight gain or skin problems. The ad emphasizes the importance of caring for one's physical and mental well-being, especially during difficult times.
The intended audience for the "Pandemic Effect" by Belo Medical Group is likely individuals who are concerned about their physical appearance and have experienced changes in their appearance due to the COVID-19 pandemic. This ad may appeal to people who are interested in improving their appearance and regaining their confidence through non-surgical cosmetic treatments such as body contouring, skin rejuvenation, and other similar procedures. This ad may also target individuals who are interested in health and wellness, as it emphasizes the importance of taking care of one's physical and mental well-being, particularly during challenging times like a pandemic. A study conducted by Vall-Roqué et al. (2021) states that women's body dissatisfaction and physical appearance comparisons have increased throughout the COVID-19 pandemic.
There were no specific product advertised in the commercial. However, we all know that Belo is known for its cosmetic treatments. Therefore, this treatments might good for the intended audience since Belo may help them improve their physical appearance and boost confidence. However, it is important for viewers to make informed decisions and consider their overall health and well-being before pursuing any cosmetic treatments.
There was a media manipulation present in this advertisement. It is in the part where this advertised shows an exaggeration of what the pandemic had made to people. Wherein the woman had an extreme weight increase and a long hair. This may lead to misunderstanding and to create a sense of urgency or pressure to take action, such as by implying that viewers need to improve their appearance in order to feel confident or happy. Additionally, the ad may highlight the positive effects of cosmetic treatments while downplaying potential risks or side effects, which could be perceived as manipulative or misleading.
Brader Batak PH. (2021).  Belo Advertisement (HD) | Pandemic Effect. YouTube. https://www.youtube.com/watch?v=rfXkbJlHgDU
Vall-Roqué, H., Andrés, A., González-Pacheco, H., & Saldaña, C. (2023). Women's body dissatisfaction, physical appearance comparisons, and Instagram use throughout the COVID-19 pandemic: A longitudinal study. The International journal of eating disorders, 56(1), 118–131. https://doi.org/10.1002/eat.23827
3 notes · View notes
Note
hi! im studying medicine(gonna be an intern in summer this year) and ive been wanting to be an internal med or dermatology resident in the uk for a while now. do you have any ideas/advice? why did you choose anesthesiology? should i just start with plab or get a phd first and then start residency? sorry if those are a lot of questions 😅😅
Hi! apologies for the amount of time it took me to reply to this
As I'm a UK graduate I don't know loads about starting in the UK as an international graduate but I'll try my best to answer your questions
To train in dermatology in the UK you have to have done internal medical training first where you rotate through different medical specialties, then apply to a specific one after 2 or 3 years. I'd recommend looking at these two websites [1, 2] for information on requirements for application etc.
There are sometimes individual non-training posts in specific specialties which can be good for international graduates to get used to working in the NHS, there's lots in internal medicine (that's what I'm currently doing) but there are some specific to dermatology - look on the NHS jobs website, individual hospital trusts advertise these throughout the year
PhDs are not necessary for working in medicine in the UK, most people never do them, and those that do it tends to be after several years of training, but if you've done one then it will make you look good at interview for jobs. It depends on how soon you want to get to the UK, but it's definitely possible for you to get a job here without a PhD
I want to do anaesthetics because I just really clicked with it. The practical side of it suits me, the possibility of training in intensive care as well (and loads of other subspecialties) and still doing the diagnostic part of things, being able to see immediate effects on physiology with drugs, also the fact that it is a very training focussed specialty so as a consultant you're doing lots of direct supervision of trainees and also as a trainee you get immediate and ongoing feedback. There's probably loads of other reasons that I just can't articulate right now but basically I just love it
5 notes · View notes
jotsingh · 2 days
Text
PPC Campaigns: A Game Changer for Nagpur’s Healthcare Sector
In today’s digital age, where consumers increasingly rely on the internet for information and services, healthcare providers in Nagpur must adopt effective marketing strategies to stay competitive. Pay-Per-Click (PPC) advertising offers a powerful tool to reach potential patients, drive website traffic, and generate leads. This blog explores how PPC campaigns can revolutionize the healthcare sector in Nagpur.PPC (Pay-Per-Click) campaigns can indeed be a game-changer forNagpur's healthcare sector, offering a targeted and cost-effective way to reach patients who are actively searching for medical services. Here's how PPC campaigns can transform the local healthcare landscape with Best Digital Marketing Agency in Nagpur
Tumblr media
Understanding PPC Advertising
PPC advertising involves bidding on specific keywords to ensure your ads appear at the top of search engine results pages (SERPs) when users search for relevant terms. When someone clicks on your ad, you pay a fee. This model ensures that you only pay for actual engagement.
Benefits of PPC for Nagpur’s Healthcare Sector
Targeted Reach: PPC allows you to precisely target your audience based on demographics, interests, and search behavior. This ensures that your ads are seen by people who are most likely to need your healthcare services.
Immediate Results: Unlike traditional marketing methods, PPC campaigns can deliver results almost instantly. You can start seeing increased website traffic and leads within a short period.
Measurable ROI: PPC provides detailed analytics that allow you to track the performance of your campaigns. This helps you measure your return on investment (ROI) and make data-driven decisions to optimize your strategy.
Local Targeting: PPC can be used to target specific geographic areas, making it ideal for healthcare providers in Nagpur. You can ensure that your ads are only shown to people within your target region.
Enhanced Brand Visibility: By appearing at the top of search engine results pages, PPC campaigns can significantly enhance your brand visibility and credibility.
Hyper-Targeted Reach
PPC allows healthcare providers in Nagpur to target specific demographics, such as age groups, geographic locations, and interests. This is particularly useful for local clinics, hospitals, and specialists aiming to attract patients in Nagpur and surrounding areas. Google Ads, for instance, can target users searching for terms like "best orthopedic doctor in Nagpur" or "top diagnostic labs in Nagpur."
Local Service Ads (LSA)
Google's Local Service Ads are particularly relevant for healthcare businesses, as they allow providers to appear in searches based on location and service type. For example, a Nagpur-based dental clinic can appear in "dentist near me" searches, which are common among local patients seeking immediate care.
Retargeting Campaigns
PPC platforms also offer retargeting options, allowing clinics and hospitals to reconnect with potential patients who have previously visited their website but didn't convert. This is an effective way to maintain visibility among patients who may need time to make healthcare decisions.
 Promoting Niche Services
Healthcare providers in Nagpur offering specialized services, such as IVF treatment, cardiac care, or dermatological services, can benefit from highly targeted PPC ads. These ads can direct users searching for specific treatments to a dedicated page, providing detailed information and encouraging bookings.
Askpyramid Techworks Digital Marketing Agency Driving Results
As Kashif Ahmed, the owner of Askpyramid Techworks, recognized as one of the leading digital marketing agency in Nagpur, I’ve seen firsthand how PPC (Pay-Per-Click) campaigns can revolutionize the healthcare sector in this region. With the right strategy, PPC campaigns can help healthcare providers not only increase patient acquisition but also build trust, visibility, and brand reputation.
 Mr. Kashif Ahmed,  specializes in digital marketing for PPC (Pay Per Click) The landscape has changed. is no longer just about glossy brochures and prime billboard spots. Today, it’s about being seen online,  Digital marketing not only generates leads, but it allows build relationships with potential customers through consistent engagement.As digital marketing continues to evolve.
 Advantage of Agency
At Askpyramid Techworks, we specialize in crafting tailored PPC campaigns that deliver exceptional results for healthcare providers. Our team of experts has a deep understanding of the unique challenges and opportunities faced by the healthcare industry. We leverage our expertise to:
Conduct thorough keyword research and analysis
Develop compelling ad copy and landing pages
Implement advanced targeting strategies
Continuously monitor and optimize campaigns for maximum ROI
Conclusion
we understand that the healthcare sector in Nagpur has unique challenges and opportunities. By harnessing the power of PPC campaigns, healthcare providers can stay ahead of the competition, reach the right patients at the right time, and offer solutions tailored to their needs. Whether you're a large hospital, a specialist clinic, or a diagnostic center, PPC can be the key to unlocking greater growth and better patient engagement.With our expertise in digital marketing and healthcare, we can help you craft PPC campaigns that deliver tangible results. Reach out to Askpyramid Techworks,is the Best Digital Marketing Agency in Nagpur and let’s make your healthcare services more visible, accessible, and impactful.
0 notes
cosmenova · 20 days
Text
How to Start a Pharma Company with a Low Budget in India?
Starting a pharmaceutical company in India can seem like an ambitious goal, but with careful planning and a strategic approach, it is achievable even with a low budget. The Indian pharma industry is booming, and the increasing demand for healthcare products presents a lucrative opportunity for aspiring entrepreneurs. Companies like Cosmenova, a leading Derma PCD Franchise Company, offer platforms and partnerships that make it easier for individuals to establish their presence in this thriving market. By leveraging existing infrastructure, quality product lines, and the expertise of established brands, newcomers can avoid many financial pitfalls associated with starting from scratch.
With the right strategy, a strong partnership with a franchise provider, and a clear understanding of the market, aspiring business owners can launch their own pharma venture. Below, we’ll explore the steps and important considerations needed to start a pharma company on a limited budget, focusing on cost-saving strategies and leveraging the PCD (Propaganda Cum Distribution) model for growth.
Steps to Start a Low-Budget Pharma Company
Market Research and Niche Selection Before stepping into the pharma industry, it is crucial to identify a specific niche or therapeutic segment. Conduct detailed market research to understand the demand for certain products, gaps in the market, and competition. Choosing a niche like dermatology, which is the specialty of Cosmenova, can help you focus on a growing sector with less competition compared to general medicine.
Leverage the PCD Franchise Model One of the most budget-friendly ways to enter the pharma industry is through the PCD franchise model. By partnering with a reputed company like Cosmenova, you can reduce the financial burden of product development, manufacturing, and brand building. The franchisor provides ready-made products, promotional materials, and marketing support, allowing you to concentrate on sales and distribution.
Obtain Necessary Licenses and Registrations You will need to register your business and obtain essential licenses like the Drug License, GST registration, and company incorporation. Ensure that you comply with all regulatory requirements, which may vary depending on the region. Partnering with a franchise company can often streamline the process since many of these legalities are already in place.
Focus on Lean Marketing Strategies To grow your business on a low budget, consider using digital marketing, social media, and local networks for promotion. Pharma marketing tools like visual aids and doctor interaction can help increase brand visibility without significant expenditure. Cosmenova’s franchise model comes with built-in marketing support, which can reduce the overall cost of advertising.
Cost-Effective Distribution Network Building a strong distribution network is essential to success. By working with a PCD franchise, you can tap into the franchisor’s existing network, helping you reduce logistics and operational costs.
Conclusion
Starting a pharma company on a limited budget may seem challenging, but by aligning with the right partners and utilizing cost-saving models like the PCD franchise system, it becomes manageable. Companies like Cosmenova help entrepreneurs focus on growing their business without the heavy financial burden of production and marketing. With careful planning, market insight, and the right support, you can successfully launch a pharmaceutical company in India while maintaining cost-efficiency.
0 notes
thebusinessmagnate · 2 months
Text
Katie & Kathy: One-Way Ticket to Confidence, Best Skin, and Hair With Top-Certified Dermatologists at Rodan & Fields
Amidst the hustle and bustle of modern life – where time feels like it’s always fleeting, the only self-care and self-discovery that we practice is during our private time at the end of the day or week. 
Usually, nowadays people’s confidence, self-esteem, and mental health levels can stem from being physically and externally fit to feeling internally fit, which can be a good thing if taken in a positive approach. In this era, especially the millennial generation – youngsters are more prone to picking up a routine where they prioritize their time doing skincare, haircare, and working out. 
Tumblr media
Self-care is one area that everyone has started to focus on more, especially with the rise in all the marketing strategies that brands advertise in huge numbers one after the other.
‘Clears acne, tan, hyperpigmentation, fine lines, wrinkles, dark spots’ – are some of the advertisements we see and hear daily for radiant skin and hair through social media platforms, word-of-mouth, and newspapers and adverts. But finding a brand that provides solutions that prove to work and address concerns, or even products that help you maintain an overall good self-care regimen, is indeed a difficult journey but a worthwhile one if the end scenario offers rewarding results. 
Keeping in life how there are numerous dermatologist doctors available who have studied, trained for years, and are board-certified, to know and understand the issues and concerns we face in skin and hair – we will be delving into this article where we share insights into how two well-known and nationally recognized dermatologists – Dr. Katie Rodan and Dr. Kathy Fields partnered together and founded confidence boosting solutions at RODAN + FIELDS – a “derm-designed skincare + haircare” manufacturing company that formulates, personalizes, and curates products and a healthy workable regimen, just for you. 
The Women Duo Who Founded R + F – A One-Way Ticket to Best Skin+Hair Town:
Dr. Katie Rodan and Dr. Kathy Fields are the dynamic and influential duo driving excellence by providing “R + F” holistically manufactured products, personalized and curated for skincare and haircare regimens. Having founded “RODAN + FIELDS” together in the year 2000 in San Francisco, California, USA, the two Dermatologists – Katie and Kathy, who are Board-Certified and Stanford-Trained, are professional doctors who offer their professional dermatology insights by working towards a mission that “gives people the best skin of their lives – and the confidence that comes with it”. 
After their residencies, Katie and Kathy continue their careers at Stanford University by teaching and simultaneously seeing patients. Dr. Katie Rodan has a Bachelor’s Degree with Honors in History from the University of Virginia and received her Medical Degree from the University of Southern California School of Medicine. Dr, Kathy Fields has a Bachelor’s Degree with Honors in Neurobiological Chemistry from the University of Florida and received her Medical Degree from the University of Miami for Medical School. 
Dermatologists, Entrepreneurs, and Innovators in the field of science – these two influential dermatologists strive to elevate transformative beauty regimens with “revolutionary products that deliver great results”. With the mission to provide “dermatology-inspired skincare to everyone”,  the doctors believe that clear skin and healthy-looking hair invoke confidence, and hence, by using a Multi-Med Therapy approach that combines over-the-counter (OTC ) drugs and cosmetic ingredients to create the final product, ensures that the effectiveness of each product is enhanced and improved to address various skin concerns. 
About RODAN + FIELDS:
Founded in 2000 by Dr. Katie Rodan and Dr. Kathy Fields, the dermatologist-certified skincare – RODAN + FIELDS company was acquired by the Estée Lauder Companies in 2003 placing the R + F skincare regimen products on retail store shelves. Realizing the products’ higher potential and capabilities in the market, the company was bought back by the dermatologist doctors from the Estée Lauder Companies in 2007. 
RODAN + FIELDS was again relaunched in the year 2008 with a new strategy. Adopting the Consumer Connected Commerce business approach and model, consumers started to easily make purchases through mobile apps, social media platforms, the in-store shop, and the brand’s official website available online, thus enhancing and improving customer experiences. 
In the year 2022, the hair care product line was rolled out for straight, wavy, and curly hair types, that were personally formulated and curated for effective hair care strategies. The brand also has certified professional consultants who can be contacted to help consumers identify the right products and start their personally curated regimen. 
RODAN + FIELDS achieved national recognition in the country and a few of its accolades include being – the #1 Premium Skincare Regimen Brand in the US for 5 consecutive years from 2018-2022, the #1 Dermatologist-Founded Premium Skincare Brand in North America in 2022, the #1 Direct Selling Premium Skincare Brand in 2022, the #1 Premium Anti-Aging Regimen Brand in North America in 2022,  #1 Premium Acne Brand in the US in 2022, and the #1 Premium Lash Serum in the US in 2022. Featured by well-known reporters and press from Popsugar, Allure, Vogue, Instyle, New Beauty, Women’s Health, Mane Addicts, and more. 
With continuous initiatives driven toward sustainability through reducing plastic usage and frequent landfill dumping by recycling your R + F product containers for free, RODAN + FIELDS has a strongly integrated Recycling Program that encourages consumers to reduce harmful environmental impacts. The brand also gives back to the community by establishing the “Prescription for Change”, which is a life-changing program that empowers youngsters.
Visit More : https://thebusinessmagnate.com/katie-kathy-one-way-ticket-to-confidence-best-skin-and-hair-with-top-certified-dermatologists-at-rodan-fields/
0 notes
Text
Viziott Pharma: Leading the Way in Best PCD Pharma Franchise Company in India
The drug business in India has seen remarkable development lately, and the PCD (Propaganda Cum Distribution) pharma franchise model has turned into an imperative piece of this extension. Viziott Pharma stands apart as a head Best PCD pharma Franchise Company in India, giving excellent open doors to business visionaries, clinical experts, and business lovers to be important for a flourishing industry. This article investigates the horde advantages of cooperating with Viziott Pharma and features the one of a kind benefit that make Viziott Pharma a forerunner in the PCD pharma area.
About Viziott Pharma
Viziott Pharma is an eminent name in the Indian pharmaceutical industry, known for its obligation to quality, development, and moral strategic policies. With an immense arrangement of items crossing different remedial fragments, Viziott Pharma guarantees the best expectations of assembling, quality control, and administrative consistence. The organization's main goal is to further develop medical care results by giving admittance to superior grade, reasonable meds across India.
Why Choose Viziott Pharma for a PCD Pharma Franchise?
1. Extensive Product Range
Viziott Pharma offers a thorough extent of medication things, including tablets, cases, syrups, injectables, medicines, to say the very least. The thing portfolio covers different healing areas, for instance, hostile to microbials, relieving, cardiovascular, dermatology, gastroenterology, sensory system science, and others.This extensive range allows franchise partners to cater to various medical needs, ensuring robust market demand and growth potential.
2. Unmatched Quality Assurance
Quality is the foundation of Viziott Pharma tasks. The organization sticks to rigid quality control gauges and follows  Good Manufacturing Practices (GMP) to guarantee that each item fulfills global guidelines.This commitment to quality not only enhances patient trust but also provides franchise partners with a competitive edge in the market.
3. Innovative Marketing Support
Viziott Pharma grasps the significance of powerful showcasing in building a fruitful establishment. The organization gives extensive advertising support, including special materials, visual guides, item pamphlets, and computerized promoting techniques. This support helps franchise partners establish a strong market presence and drive sales growth.
4. Lucrative Business Model
The Best PCD pharma Franchise Company in India offers huge benefits, including low venture, negligible gamble, and exceptional yields. Viziott Pharma provides flexible business terms, attractive profit margins, and a transparent partnership structure. Establishment accomplices can profit from elite privileges to showcase and convey items inside an assigned domain, guaranteeing an imposing business model in their locale.
5. Training and Support
Viziott Pharma puts stock in enabling its establishment accomplices with the information and abilities required for progress. The organization offers normal instructional courses, studios, and workshops on item information, deals strategies, and administrative consistence. Also, devoted help groups are accessible to help with any inquiries or difficulties that might emerge.
6. Ethical and Transparent Practices
Ethical business practices and transparency are integral to Viziott Pharma philosophy. The organization keeps up with straightforward correspondence with its accomplices, guaranteeing shared trust and long haul coordinated effort. This moral methodology encourages a positive business climate and improves the standing of both Viziott Pharma and its establishment accomplices.
How to Partner with Viziott Pharma
1. Application Process
Intrigued people or organizations can apply to turn into a Viziott Pharma establishment accomplice through a basic and direct interaction. The application structure is accessible on the organization's true site, requiring fundamental data about the candidate and their business foundation.
2. Evaluation and Selection
When the application is submitted, Viziott Pharma group assesses the candidate's accreditations and business potential. The determination measures incorporate factors like market information, monetary solidness, and obligation to moral practices.
3. Agreement and Onboarding
Upon choice, an establishment understanding is marked, framing the agreements of the organization. The onboarding system incorporates instructional meetings, item direction, and a prologue to Viziott Pharma emotionally supportive networks.
4. Launch and Growth
With the support of Viziott Pharma, franchise partners can launch their business operations and start marketing and distributing the products in their designated territory. Constant help, occasional surveys, and execution assessments guarantee consistent development and achievement.
Conclusion
Viziott Pharma offers a once in a lifetime chance for hopeful business people and business experts to enter the roaring drug industry through its Best PCD pharma Franchise Company in India. With a broad item range, steadfast obligation to quality, imaginative showcasing support, and a straightforward organization approach, Viziott Pharma remains as a guide of greatness in the Indian pharma area. Joining forces with Viziott Pharma guarantees huge business development as well as adds to the honorable reason for upgrading medical care access and results across India.
Turn into a piece of the Viziott Pharma family today and set out on a remunerating venture towards progress and success in the drug business.
0 notes
bizzybloger · 2 months
Text
How to Succeed in Dermatology Marketing with A.S Pharmaceuticals’ Support
In the competitive landscape of dermatology, carving out a niche and achieving success requires more than just offering effective treatments. It necessitates strategic marketing, a deep understanding of market dynamics, and robust support from a reliable partner. A.S Pharmaceuticals, renowned for its high-quality dermatological products and comprehensive support, provides an excellent foundation for dermatology marketing success. This blog outlines how leveraging A.S Pharmaceuticals’ support can propel your dermatology marketing efforts to new heights.
1. Harnessing A.S Pharmaceuticals’ Expertise
1.1. Deep Industry Knowledge
A.S Pharmaceuticals brings extensive expertise in the dermatology sector, which is invaluable for crafting effective marketing strategies:
Market Insights: Benefit from their understanding of dermatological trends, consumer preferences, and competitive dynamics to shape your marketing approach.
Product Knowledge: Gain detailed insights into their range of dermatology products, enabling you to effectively communicate their benefits and unique selling points to your target audience.
1.2. Strategic Guidance
Leverage A.S Pharmaceuticals’ strategic guidance to navigate the complexities of dermatology marketing:
Market Positioning: Utilize their expertise to position your products effectively in the market, identifying key differentiators and developing a compelling value proposition.
Target Audience: Receive advice on identifying and reaching the most relevant customer segments, whether they are patients, dermatologists, or other healthcare professionals.
2. Building a Strong Product Portfolio
2.1. Diverse Product Range
A.S Pharmaceuticals offers a comprehensive portfolio of dermatology products that cater to various skin conditions:
Prescription Medications: Include effective treatments for acne, eczema, psoriasis, and other common dermatological issues.
Cosmeceuticals and Nutraceuticals: Promote advanced skincare solutions and supplements that address both cosmetic and therapeutic needs.
2.2. Innovation and Quality
Emphasize the high quality and innovative aspects of A.S Pharmaceuticals’ products in your marketing efforts:
Cutting-Edge Formulations: Highlight the latest scientific advancements and unique ingredients that set their products apart from competitors.
Quality Assurance: Communicate the rigorous testing and regulatory compliance that ensure product safety and efficacy.
3. Effective Marketing Strategies
3.1. Targeted Campaigns
Implement targeted marketing campaigns with the support of A.S Pharmaceuticals:
Segmentation: Use market data to segment your audience and tailor your messaging to specific groups, such as dermatologists, skincare enthusiasts, or patients with particular skin conditions.
Personalized Messaging: Develop personalized marketing messages that resonate with each segment, addressing their specific needs and concerns.
3.2. Multichannel Approach
Utilize a multichannel marketing strategy to maximize reach and engagement:
Digital Marketing: Leverage SEO, content marketing, and social media to drive traffic, build brand awareness, and engage with your audience online.
Traditional Marketing: Complement digital efforts with traditional methods such as print advertising, direct mail, and professional events to reach a broader audience.
4. Leveraging Digital Platforms
4.1. SEO and Online Presence
Enhance your online visibility with A.S Pharmaceuticals’ support:
Optimized Website: Ensure your website is SEO-friendly, user-friendly, and provides valuable information about dermatology products and treatments.
Content Marketing: Create and share relevant content, such as blog posts, videos, and infographics, that educates and informs your audience about dermatological issues and solutions.
4.2. Social Media Engagement
Engage with your audience through social media platforms:
Interactive Content: Post interactive content such as polls, quizzes, and Q&A sessions to boost engagement and foster a connection with your audience.
Community Building: Encourage user-generated content, reviews, and testimonials to build a loyal community and enhance brand credibility.
5. Partnering with Healthcare Professionals
5.1. Professional Education
Provide healthcare professionals with valuable education and training:
Product Training: Offer detailed information and demonstrations about A.S Pharmaceuticals’ products, enabling professionals to make informed recommendations to their patients.
Continuing Education: Host educational webinars, workshops, and seminars to keep healthcare professionals updated on the latest dermatological advancements and treatment options.
5.2. Building Relationships
Develop and maintain strong relationships with dermatologists and other healthcare providers:
Networking Opportunities: Participate in industry conferences, trade shows, and local events to connect with key stakeholders and promote your products.
Collaboration: Collaborate with healthcare professionals on research, case studies, and promotional activities to enhance product visibility and credibility.
6. Utilizing Marketing Resources
6.1. Promotional Materials
Leverage A.S Pharmaceuticals’ marketing resources to support your campaigns:
Branded Collateral: Utilize high-quality brochures, flyers, and banners that effectively communicate product benefits and features.
Digital Assets: Access digital marketing materials, such as graphics and videos, that can be used across various online platforms.
6.2. Marketing Support
Benefit from ongoing marketing support provided by A.S Pharmaceuticals:
Campaign Assistance: Receive guidance and support in planning and executing marketing campaigns, including strategy development, content creation, and performance analysis.
Market Research: Access valuable market research data and insights to inform your marketing strategies and decision-making.
7. Monitoring and Measuring Success
7.1. Performance Metrics
Track and analyze key performance metrics to measure the success of your marketing efforts:
Sales Data: Monitor sales performance to assess the effectiveness of your marketing strategies and identify areas for improvement.
Engagement Metrics: Evaluate engagement metrics such as website traffic, social media interactions, and email open rates to gauge audience interest and response.
7.2. Continuous Improvement
Use performance data to continuously refine and improve your marketing strategies:
Feedback Analysis: Gather feedback from customers, healthcare professionals, and other stakeholders to identify strengths and areas for enhancement.
Strategy Adjustment: Adjust your marketing strategies based on data insights and feedback to optimize results and achieve your business goals.
Conclusion
Succeeding in dermatology marketing requires a strategic approach, a strong product portfolio, and effective marketing tactics. With the support of A.S Pharmaceuticals, you can leverage their expertise, resources, and high-quality products to enhance your marketing efforts and achieve significant success.
By utilizing A.S Pharmaceuticals’ support, including their industry knowledge, innovative products, and comprehensive marketing resources, you can position yourself effectively in the dermatology market, engage with your target audience, and drive business growth. Embrace these strategies and support to elevate your dermatology marketing and establish a strong presence in this dynamic industry.
Tumblr media
0 notes
novumtimes · 3 months
Text
With more sunny days ahead experts say be aware of melanoma risk Winnipeg
With summer soon to be in full swing and many hot and sunny days expected, experts are emphasizing the need to protect yourself from the rays, which could lead to a dangerous form of cancer. According to the Canadian Cancer Society, more than 11,000 Canadians will be diagnosed with melanoma, and 1,300 will die. But when detected early, the five-year survival rate is 99 per cent. Elizabeth Holmes of the Canadian Cancer Society says practicing sun safety is crucial. “Check your UV index, seek shade when you can, cover up with clothing, wearing your hat, sunglasses, and using sunscreen properly on any skin exposed to sun,” Holmes said. Local dermatologist Victoria Taraska says when it comes to applying sunscreen, the most common mistake people make is that they only apply it once if they are outdoors for an extended period of time. Story continues below advertisement “Every two, four hours (to reapply),” said Taraska. “You want to do a shot glass of sunscreen to cover the whole body, so we usually tend to under-apply. And don’t forget about your lips and your ears, and go under your straps and bathing suits because those are frequently area people forget and they burn easily.” The latest health and medical news emailed to you every Sunday. Taraska recommends using sunscreen with 30 SPF or higher, and for any bottle approved by the Canadian Dermatology Association. She says you need to protect yourself from a young age, as one sunburn as a child increases your risk of melanoma, and five sunburns increases your risk by 80 per cent. One way to check for moles that could be a threat on your skin is by the “ABCDE” rule: A – Asymmetry (if one half of the mole has a different shape than the other)B – Border (if edges of the mole are uneven or irregular)C – Colour (if the mole is different shades)D – Diameter (if the mole is larger than six millimetres)E – Evolving (if the mole changes shape and colours over time) Holmes says if a mole meets any of these criteria, you should get it checked out. According to Taraska, Manitoba is very under-served in dermatologists and the city and province should have double the dermatologists than they actually have. Story continues below advertisement But she says family doctors can help and do a biopsy on a mole, and if melanoma is detected, then those patients would get care more urgently from a dermatologist than other forms of skin cancer.   &copy 2024 Global News, a division of Corus Entertainment Inc. Source link via The Novum Times
0 notes
argroupofedu5 · 3 months
Text
Vyas Medical College: Shaping the Future of Healthcare Excellence
The Bachelor of Medication and Bachelor of Surgery (MBBS) program in Rajasthan offers a comprehensive medical education, mixing conventional and present day practices. Rajasthan, known for its verifiable and social lavishness, is home to a few prestigious medical teachers giving fabulous education and training within the field of medicine.
Tumblr media
Medical Education in Rajasthan
Medical education in Rajasthan is directed by the Rajasthan College of Health Sciences (RUHS), beside other independent teachers. The state has various government and private medical colleges, each prepared with state-of-the-art offices, experienced staff, and differing clinical introduction.
Admission Process
Admission to MBBS programs in Rajasthan is primarily through the National Qualification cum Entrance Test (NEET-UG), conducted by the National Testing Agency (NTA). The admission process includes:
NEET-UG Examination: Aspiring candidates must qualify NEET-UG with a least required percentile.
Counselling Process: Post NEET comes about, the Medical Counselling Committee (MCC) and the Rajasthan State Counselling Specialist conduct counselling sessions for seat allocation in different colleges based on NEET scores and preferences.
Document Verification: Candidates must verify their reports and meet eligibility criteria including age, educational qualifications, and residence requirements.
Educational modules and Preparing
The MBBS educational programs in Rajasthan take after the rules prescribed by the Medical Council of India (MCI), presently supplanted by the National Medical Commission (NMC). The program spans five and a half a long time, counting one year of mandatory internship. The curriculum is divided into three stages:
Pre-Clinical Stage: The first year focuses on fundamental sciences such as Anatomy, Physiology, and Biochemistry.
Para-Clinical Stage: The next one and a half a long time covers subjects like Pathology, Pharmacology, Microbiology, and Forensic Medicine.
Clinical Stage: The final two years concentrate on clinical subjects counting Medicine, Surgery, Obstetrics and Gynecology, Pediatrics, Psychiatry, Dermatology, and Community Medication.
Down to earth Exposure
Understudies pick up viable encounters through clinical postings, research facility work, and revolutions in different divisions. The internship year is vital, permitting understudies to work in real-life therapeutic settings, handle patients, and create viable abilities beneath supervision.
Prominent Medical Colleges in Rajasthan
SMS Medical College, Jaipur: One of the most seasoned and most prestigious medical colleges, known for its fabulous staff and comprehensive training.
Dr. S.N. Medical College, Jodhpur: Eminent for its research commitments and well-rounded clinical preparation.
RNT Medical College, Udaipur: Offers a mix of quality instruction and different clinical exposure.
Challenges and Opportunities
While the medical colleges in Rajasthan provide robust training, challenges such as tall competition, thorough scholarly pressure, and the requirement for more advanced infrastructure in some regions endure. However, the openings for growth, assorted clinical exposure, and a solid foundation for future specialisations make it a rewarding path.
Vyas Medical College, Jodhpur
Vyas Medical College, Jodhpur, set up under the Rajasthan Vikas Sansthan, is a striking institution advertising quality medical instruction and healthcare services. Affiliated with the Rajasthan College of Wellbeing Sciences (RUHS), the college is recognized by the Medical Board of India (MCI).
Framework and Offices
Vyas Medical College brags cutting edge framework, counting:
Lecture Theatres: Prepared with audio-visual helps to encourage compelling learning.
Laboratories: Well-maintained labs for subjects like Life structures, Biochemistry, Physiology, Pathology, and Microbiology.
Library: An endless collection of medical writing, diaries, and advanced assets.
Lodgings: Comfortable accommodation for students with all essential conveniences.
Clinic: A fully useful educating clinic giving practical preparation and healthcare services.
Scholarly Programs
The college offers an MBBS program, following the educational programs endorsed by the MCI/NMC. The course structure incorporates hypothetical classes, down to earth labs, and clinical preparation.
Staff
The college prides itself on a group of profoundly qualified and experienced staff individuals devoted to giving quality instruction and cultivating a conducive learning environment.
Admission Process
Admission to the MBBS program at Vyas Medical College takes after the same method as other medical colleges in Rajasthan:
NEET-UG Capability: Candidates must qualify the NEET-UG exam.
Counselling and Seat Assignment: Conducted by the Rajasthan State Counseling Authority based on NEET scores.
Eligibility Criteria: Verification of educational qualifications, age, and residence status.
Clinical Training
Clinical training may be a critical aspect of the MBBS program at Vyas Medical College. The instructing hospital, prepared with different specialties, allows students to pick up hands-on encounters in diagnosing and treating patients. The college emphasises viable skills through:
Clinical Postings: Rotations in different departments like Medicine, Surgery, Pediatrics, and Obstetrics and Gynecology.
Internship: A mandatory one-year internship in the teaching hospital to solidify clinical abilities and knowledge.
Research and Development
Vyas Medical College energises research activities among understudies and faculty. The institution gives back for research ventures, distributions, and participation in conferences and courses, cultivating a culture of ceaseless learning and innovation.
Community Services
The college actively locks in community health programs, organising camps and awareness drives in rustic and urban areas. These activities help students get open health challenges and contribute to the community's well-being.
Extracurricular Exercises
Vyas Medical College advances a holistic advancement approach, encouraging students to take an interest in extracurricular exercises such as sports, social occasions, and student clubs. These exercises help in developing leadership skills, collaboration, and an adjusted way of life.
Future Prospects
Graduates from Vyas Medical College are well-prepared for different career ways, including:
Postgraduate Studies: Pursuing specialisations through NEET-PG.
Government and Private Practice: Working in clinics, clinics, or beginning private homes.
Investigate and Academia: Engaging in medical research or joining academic institutions as faculty.
Conclusion
Pursuing an MBBS in Rajasthan, particularly at a school like Vyas Medical College, offers a mix of quality education, practical preparation, and holistic advancement. The rigorous educational modules, experienced staff, and broad clinical exposure plan students for fruitful careers in medication, contributing to the healthcare sector's development and advancement.
0 notes