Amazon's bestselling "bitter lemon" energy drink was bottled delivery driver piss
Today (Oct 20), I'm in Charleston, WV at Charleston's Taylor Books from 12h-14h.
For a brief time this year, the bestselling "bitter lemon drink" on Amazon was "Release Energy," which consisted of the harvested urine of Amazon delivery drivers, rebottled for sale by Catfish UK prankster Oobah Butler in a stunt for a new Channel 4 doc, "The Great Amazon Heist":
https://www.channel4.com/programmes/the-great-amazon-heist
Collecting driver piss is surprisingly easy. Amazon, you see, puts its drivers on a quota that makes it impossible for them to drive safely, park conscientiously, or, indeed, fulfill their basic human biological needs. Amazon has long waged war on its employees' kidneys, marking down warehouse workers for "time off task" when they visit the toilets.
As tales of drivers pissing – and shitting! – in their vans multiplied, Amazon took decisive action. The company enacted a strict zero tolerance policy for drivers returning to the depot with bottles of piss in their vans.
That's where Butler comes in: the roads leading to Amazon delivery depots are lined with bottles of piss thrown out of delivery vans by drivers who don't want to lose their jobs, which made harvesting the raw material for "Release Energy" a straightforward matter.
Butler was worried that he wouldn't be able to list his product on Amazon because he didn't have the requisite "food and drinks licensing" certificates, so he listed his drink in Amazon's refillable pump dispenser category. But Amazon's systems detected the mismatch and automatically shifted the product into the drinks section.
Butler enlisted some confederates to place orders for his drink, and it quickly rocketed to the top of Amazon's listings for the category, which led to Amazon's recommendation engine pushing the item on people who weren't in on the gag. When these orders came in, Butler pulled the plug, but not before an Amazon rep telephoned him to pitch him turning packaging, shipping and fulfillment over to Amazon:
https://www.wired.com/story/amazon-let-its-drivers-urine-be-sold-as-an-energy-drink/
The Release Energy prank was just one stunt Butler pulled for his doc; he also went undercover at an Amazon warehouse, during a period when Amazon hired an extra 1,000 workers for its warehouses in Coventry, UK, in a successful bid to dilute pro-union sentiment in his workforce in advance of a key union vote:
https://jacobin.com/2023/10/the-great-amazon-heist-oobah-butler-review
Butler's stint as an Amazon warehouse worker only lasted a couple of days, ending when Amazon recognized him and fired him.
The contrast between Amazon's ability to detect an undercover reporter and its inability to spot bottles of piss being marketed as bitter lemon energy drink says it all, really. Corporations like Amazon hire vast armies of "threat intelligence" creeps who LARP at being CIA superspies, subjecting employees and activists to intense and often illegal surveillance.
But while Amazon's defensive might is laser-focused on the threat of labor organizers and documentarians, the company can't figure out that one of its bestselling products is bottles of its tormented drivers' own urine.
In the USA, the FTC is suing Amazon for its monopolistic tactics, arguing that the company has found ways to raise prices and reduce quality by trapping manufacturers and sellers with its logistics operation, taking $0.45-$0.51 out of every dollar they earn and forcing them to raise prices at all retailers:
https://pluralistic.net/2023/04/25/greedflation/#commissar-bezos
The Release Energy stunt shows where Amazon's priorities are. Not only did Release Energy get listed on Amazon without any quality checks, the company actually nudged it into a category where it was more likely to be consumed by a person. The only notice the company took of Release Energy was in its logistics and manufacturing department – the part of the business that extracts the monopoly rents at issue in the FTC case – which tracked Butler down in order to sell him these services.
The drivers whose piss Butler collected don't work directly for Amazon, they work for a Delivery Service Partner. These DSPs are victims of a pyramid scheme that Amazon set up. DSP operators lease vans and pay to have them skinned in Amazon livery and studded with Amazon sensors. They take out long-term leases on depots, and hire drivers who dress in Amazon uniforms. Their drivers are minutely monitored by Amazon, down to the movements of their eyeballs.
But none of this is "Amazon" – it's all run by an "entrepreneur," whom Amazon can cut loose without notice, leaving them with unfairly terminated employees, outstanding workers' comp claims, a fleet of Amazon-skinned vehicles and unbreakable facilities leases:
https://pluralistic.net/2022/04/17/revenge-of-the-chickenized-reverse-centaurs/
Speaking to Wired, Amazon denied that it forces its drivers to piss in bottles, but Butler clearly catches a DSP dispatcher telling drivers "If you pee in a bottle and leave it [in the vehicle], you will get a point for that" – that is, the part you get punished for isn't the peeing, it's the leaving.
Amazon's defense against the FTC is that it spares no effort to keep its marketplace safe. As Amazon spokesperson James Drummond says, they use "industry-leading tools to prevent genuinely unsafe products being listed." But the only industry-leading tools in evidence are tools to bust unions and screw suppliers.
In her landmark Yale Law Review paper, "Amazon's Antitrust Paradox," FTC Chair Lina Khan makes a brilliant argument that Amazon's alleged benefits to "consumers" are temporary at best, illusory at worst:
https://www.yalelawjournal.org/note/amazons-antitrust-paradox
In Butler's documentary, Khan's hypothesis is thoroughly validated: here's a company extracting hundreds of billions from merchants who raise prices to compensate, and those monopoly rents are "invested" in union-busting and countermeasures against investigative journalists, while the tools to keep you from accidentally getting a bottle of piss in the mail are laughably primitive.
Truly, Amazon is the apex predator of the platform era:
https://pluralistic.net/ApexPredator
If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
https://pluralistic.net/2023/10/20/release-energy/#the-bitterest-lemon
My next novel is The Lost Cause, a hopeful novel of the climate emergency. Amazon won't sell the audiobook, so I made my own and I'm pre-selling it on Kickstarter!
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wait, are the health claims from bone broth bogus? (genuine/good faith question). i’ve always heard that it’s high in collagen, which supposedly is good for you and better if you get it ‘naturally’ like from bone broth. is that another thing that’s not actually true, or wildly exaggerated?
Bone broth has been eaten for centuries in various cultures because it is easy to digest and believed to have healing properties. Chicken broth is highly valued by some as a remedy for the flu. In more recent years it has been promoted to help symptoms from psychiatric and neurodevelopmental disorders including autism and attention-deficit hyperactivity. [7] Claims that it detoxifies the liver, improves digestion, reverses wrinkles, builds bones, and relieves join pain have led some marketing analysts to predict that the bone broth market will approach $3 billion by 2024. [8] In reality, bone broth contains only small amounts of minerals naturally found in bone including calcium, magnesium, potassium, iron, phosphorus, sodium, and copper. The amount of protein, obtained from the gelatin, varies from 5-10 grams per cup. There is some concern that bone broth contains toxic metals like lead. One small study found that bone broth made from chicken bones contained three times the lead as chicken broth made with the meat only. [7] However the amount of lead in the bone broth per serving was still less than half the amount permitted by the Environmental Protection Agency in drinking water. A different study found that bone broth, both homemade and commercially produced, contained low levels (<5% RDA) of calcium and magnesium as well as heavy metals like lead and cadmium. [9] The study noted that various factors can affect the amount of protein and minerals extracted in bone broth: the amount of acidity, cooking time, cooking temperature, and type of animal bone used. Therefore it is likely that the nutritional value of bone broths will vary widely.
(Source: https://nutritionsource.hsph.harvard.edu/collagen/)
Your body makes collagen; eating collagen will put the things that make collagen into your body to make collagen with, but so will eating things that go into making collagen (amino acids, basically).
There's not good evidence that eating a ton of collagen or supplementing collagen improves your body's collagen production, and studies on collagen supplementation tend to be done by companies that make collagen supplements or produce expensive bone broth.
Basically if you're eating the 9 essential amino acids by consuming complete proteins (which can be done on any kind of diet, vegan or vegetarian or including meat - this is NOT one of those things your body relies on animal products to produce) your body is going to make collagen and it's going to have the amino acids handy to make collagen; consuming more collagen may mean that your body has more of those collagen-forming amino acids on hand, but it doesn't mean that your body is going to be any more efficient at producing collagen (and your body is going to become less efficient at producing collagen as you age).
But yeah bone broth health claims are primarily bogus. If you want more collagen in your diet for whatever reason, it's probably about as effective to eat jello as it is to eat bone broth but also more collagen in your diet likely isn't doing anything special.
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