#ecommerce performance testing

[accessiblemindstech]

Embark on a global bug hunt with our SDET team, leveraging cloud-based mobile testing to ensure your app achieves flawless performance across all devices and networks. With cutting-edge tools and a meticulous approach, we identify and eliminate bugs before they impact your users. https://rb.gy/jfueow #SDET #BugHunt #CloudTesting #MobileAppQuality #FlawlessPerformance SDET Tech Pvt. Ltd.

[solutionmindfire]

APIs (Application Programming Interfaces) are the backbone of modern digital ecosystems. They enable seamless interaction between applications, platforms, and services. However, their exposure makes them a prime attack vector. API security testing identifies vulnerabilities in APIs to ensure data confidentiality, integrity, and availability.

[testingqa]

Performance Testing for E-commerce Websites: A Comprehensive Guide

E-commerce websites have revolutionised the way we shop, offering convenience and a vast array of products at our fingertips. However, the success of these platforms hinges on their performance. Slow loading times, frequent downtimes, or crashes during peak hours can drive customers away, leading to significant revenue losses. This is where performance testing comes into play. In this blog, we…

[robfinancialtip]

Greg shares crucial insights about common rookie mistakes in eCommerce, the importance of testing your offers, and why "build it and they will come" is a dangerous myth. Learn why your website is your ultimate salesperson in D2C commerce and how proper testing can transform your online store's performance. Perfect for both beginners and experienced store owners looking to boost their conversion rates.

Chapters: 0:00 Intro 0:33 Building an eCommerce Store With Buyist 1:58 eCommerce Rookie Mistakes 2:48 Research Before You Start Your Business 3:35 A/B Testing on Buyist 5:50 eCommerce Marketing

[crossatlanticsoftware-blog]

Expert Picks: The Best Shopify Website Designers for 2025’s Trending Store Features

The world of eCommerce is transforming faster than ever, and Shopify remains at the forefront of that evolution. As brands aim to deliver exceptional user experiences and capitalize on design-led growth, the need for a skilled Shopify designer has never been greater.

Cross Atlantic Software specialize in bringing together cutting-edge creativity and eCommerce functionality. In this article, we’re diving into the top Shopify website designers to watch in 2025 and sharing expert insights on the trending Shopify store design features that are shaping the future of online retail.

Why Shopify Design Matters in 2025

Before we get into the list of designers and specialists, it’s important to understand why Shopify design is more critical than ever. Online shoppers expect more than a functional website—they want intuitive navigation, fast load times, visually engaging layouts, and mobile responsiveness. That’s where the expertise of a Shopify specialist comes into play.

What Makes a Great Shopify Website Designer?

A truly standout Shopify website designer goes beyond aesthetics. They focus on:

Conversion-driven layouts

Brand-centric user experience

Responsive mobile design

SEO-optimized pages

Seamless app integrations

Let’s take a look at what trends are dominating Shopify in 2025 and who is best equipped to execute them flawlessly.

2025’s Top Shopify Store Design Trends

1. Personalized Shopping Experiences

Thanks to AI and data analytics, personalization is no longer a luxury—it's an expectation. Smart Shopify store design integrates AI-driven recommendations, dynamic product displays, and personalized landing pages. This keeps customers engaged and encourages more frequent purchases.

2. Video-First Product Displays

Static images are taking a backseat in 2025. Leading Shopify website designers are building immersive product pages with background videos, 360-degree product views, and storytelling clips. These elements give customers a real feel for what they’re buying, right from the screen.

3. Mobile-First Design

With more than 75% of eCommerce traffic coming from mobile, top Shopify specialists are prioritizing mobile performance. Think smooth scrolling, effortless one-tap checkouts, and pages that load in the blink of an eye—because today’s shoppers won’t wait around.

4. Eco-Conscious Branding

Consumers are more conscious of sustainability. Modern Shopify store designs are incorporating eco-friendly color schemes, carbon tracking widgets, and transparency tabs to showcase ethical sourcing.

5. Modular Design Systems

In 2025, agility is key. Many Shopify designers are adopting modular design systems—reusable UI components that let store owners update their sites quickly without starting from scratch.

Meet the Experts: Top Shopify Website Designers for 2025

Cross Atlantic Software works with some of the most forward-thinking professionals in the Shopify ecosystem. Here are the types of Shopify website design services that are in high demand—and who’s delivering them.

1. The Strategist Shopify Designer

A strategist isn’t just focused on look and feel—they focus on conversion. They use analytics, customer behavior, and A/B testing to inform every design decision. Our own Cross Atlantic Software design team is known for combining user psychology with clean aesthetics to boost ROI.

Best for: DTC brands looking to scale quickly.

2. The Visual Storyteller

These Shopify website designers are all about emotion. They create visual narratives through imagery, layout, typography, and animation. For lifestyle, fashion, and beauty brands, this approach is especially effective.

Best for: High-end or boutique brands seeking emotional engagement.

3. The Technical Shopify Specialist

Some projects require deep technical know-how. Whether it’s integrating custom features, building subscription logic, or streamlining complex product catalogs, these Shopify specialists bridge the gap between design and engineering.

Best for: B2B, SaaS, or stores with unique backend needs.

4. The Speed-First Optimizer

If performance is your priority, look for a Shopify designer focused on speed. These experts optimize image sizes, reduce unused code, and streamline user flows—all to reduce bounce rates and increase sales.

Best for: Mobile-heavy industries or global brands.

5. The Brand Builder

A great store starts with great branding. These Shopify website design services offer end-to-end support—from logo creation and color palette development to building a custom Shopify theme that aligns with your vision.

Best for: New brands or rebrands that need full creative direction.

Why Choose Cross Atlantic Software?

With hundreds of projects completed and clients across North America, Europe, and Asia, Cross Atlantic Software is more than just a design agency—we’re your eCommerce growth partner.

Our Services Include:

Custom Shopify store design

Theme development and optimization

UI/UX design tailored to your industry

Shopify Plus migration and setup

Full-stack Shopify website design services

Cross Atlantic Software believes every brand has its own story to tell. Our Shopify specialists work closely with you to make sure your store doesn’t just look great—it feels like you.

Client Success:

One of our recent clients, a sustainable fashion label based in Los Angeles, came to us for a full redesign. Their outdated store had a high bounce rate and poor mobile usability.

Our team implemented a modern Shopify store design with immersive video elements, quick-load product pages, and mobile-first navigation. Within three months:

Bounce rate decreased by 27%

Mobile conversions increased by 40%

Average order value rose by 15%

This is the power of working with expert Shopify website designers who understand trends and business objectives.

Conclusion:

If you're planning to launch or revamp your Shopify store in 2025, don’t settle for generic templates or cookie-cutter solutions. Partnering with an experienced Shopify designer or Shopify specialist can make the difference between a store that looks good—and one that converts.

Cross Atlantic Software is passionate about building digital experiences that drive growth. Whether you’re a startup looking for full Shopify website design services or an established brand wanting to refresh your Shopify store design, we’re here to help.

Ready to future-proof your eCommerce store? Contact Cross Atlantic Software today for a free consultation and let’s create something extraordinary together.

[pratanumindpowerdevelopment]

25 innovative ways to earn money without investment as a web content writer

Here are 25 innovative ways to earn money without investment as a web content writer — all designed for minimal to zero upfront costs but leveraging your writing skills, internet access, and creativity:

 1. Start a Niche Blog with Free Platforms

Use Blogger or Medium.

Monetize later via AdSense, affiliate links, or paid guest posts.

 2. Offer Content Writing Services on LinkedIn

Use LinkedIn to offer your services directly to small business owners, coaches, and startups.

Share writing samples as posts.

 3. Write on Medium Partner Program

Earn money based on read time and engagement.

Focus on trending topics like AI, productivity, or self-help.

 4. Create and Sell Email Templates

Design copy for eCommerce, marketing, or re-engagement campaigns.

Sell them on Gumroad or directly to startups.

 5. Offer WhatsApp Marketing Content

Provide short sales messages, product descriptions, and stories for WhatsApp campaigns.

Great for local businesses.

 6. Approach NGOs and Small Businesses

Offer to write their web content, brochures, or social posts for free.

Ask for testimonials and referrals.

 7. Guest Post for Payment

Many websites pay for high-quality guest posts (e.g., Listverse, A List Apart).

Focus on niche topics like tech, travel, wellness, or finance.

 8. Write and Sell Micro-eBooks

Use Google Docs to create eBooks (5–10 pages) on topics like freelancing, budgeting, etc.

Sell via Payhip or Gumroad.

 9. Start a Newsletter on Substack

Offer free tips on writing, freelancing, or digital marketing.

Monetize later with paid subscriptions.

 10. Edit and Reformat Resumes or LinkedIn Profiles

Offer services to job seekers, especially freshers or mid-career professionals.

 11. Offer Product Description Writing for Online Sellers

Reach out to sellers on Meesho, Amazon, Flipkart, or Etsy.

Offer 5 free samples, then convert them into paying clients.

 12. Write SOPs and Admission Essays

Cater to students applying to foreign universities.

Join education-related Facebook groups to find leads.

 13. Use Canva to Create Content + Visual Packs

Bundle social media captions with images (like 30 captions + 30 designs).

Sell as digital products.

 14. Create Content Writing Courses (Text-Based)

Use Google Docs or Google Sites.

Sell via Telegram, WhatsApp, or Facebook groups.

 15. Become a Quora Partner

Start answering questions strategically.

Some users still receive bonuses for high-performing answers (depends on the invite program).

 16. Review Apps or Websites

Send cold emails to app developers offering reviews or user guides.

Ask for a small fee in exchange.

 17. Use Affiliate Links in Blog Posts

Join programs like Amazon Associates, Hostinger, Canva, or Grammarly.

Write SEO-optimized content and embed links.

 18. Offer Language Translation + Content

Combine writing with translation if you know regional languages.

Create bilingual website content.

 19. Write Sample Lessons for EdTech Platforms

Contact online tuition or learning platforms.

Offer demo lessons, notes, or practice tests in English.

 20. Partner with Local Shops for Google Reviews

Write polished business descriptions or Google Map listings.

Charge ₹200–₹500 per listing.

 21. Join Facebook or Telegram Freelance Groups

Post your skills daily, share samples, and network directly.

 22. Offer Tagline and Slogan Writing Services

Brands always need punchy copy for ads or banners.

Create a portfolio on Behance or Google Drive.

 23. Write Scripts for YouTubers and Reels Creators

Many small creators need writing help for intros, narration, or subtitles.

 24. Write Press Releases

Offer low-cost PR services to startups and artists.

Submit to free PR sites or offer syndication.

 25. Conduct Writing Challenges or Classes

Run 5-day writing challenges on WhatsApp or Instagram.

Offer a certificate + upsell a full writing course later.

[jasir247]

Top Digital Marketing Strategies for 2025

1. AI-Driven SEO & Content Marketing

Search engines are evolving, with AI-powered algorithms reshaping how content ranks. To maintain a competitive edge: ✅ Prioritise Experience, Expertise, Authority, and Trustworthiness (E-E-A-T) when creating content. ✅ Utilise AI-based tools like Jasper, SurferSEO, and Frase.io for content optimisation. ✅ Focus on long-form, informative content tailored to user intent. ✅ Implement structured data and schema markup to improve search visibility. ✅ Optimise for voice search and AI-generated responses to align with new search behaviours.

2. Hyper-Personalised Marketing

Consumers expect customised experiences across all digital platforms. To meet this demand: ✅ Use AI-powered customer relationship management (CRM) tools such as HubSpot, Klaviyo, and ActiveCampaign for audience segmentation. ✅ Personalise email campaigns with dynamic content and behaviour-based automation. ✅ Leverage Google Ads Performance Max and Meta’s AI-driven targeting for precise ad placements. ✅ Incorporate personalised product recommendations for eCommerce and digital shopfronts.

3. Short-Form & Interactive Video Content

Video remains a dominant force in digital marketing, particularly short, engaging formats: ✅ Create content for TikTok, Instagram Reels, and YouTube Shorts to capture audience attention quickly. ✅ Utilise AI-powered video creation platforms like Synthesia, RunwayML, and Pictory. ✅ Integrate interactive elements such as polls, quizzes, and live Q&A sessions to drive engagement. ✅ Experiment with immersive experiences like 360-degree videos and augmented reality (AR).

4. Performance-Driven Paid Advertising

Data-driven advertising is becoming smarter and more efficient: ✅ Use AI-powered Google and Meta Ads for automated bidding and precise targeting. ✅ Implement retargeting strategies to reconnect with past visitors. ✅ Leverage AI analytics to anticipate user behaviour and optimise conversion rates. ✅ Adopt programmatic advertising for automated, real-time ad placements.

5. Influencer & User-Generated Content (UGC) Marketing

Influencer marketing is shifting towards authenticity and community engagement: ✅ Partner with micro and nano influencers to achieve higher engagement at lower costs. ✅ Encourage UGC through branded challenges, reviews, and community hashtags. ✅ Use AI tools to evaluate influencer reach and engagement rates. ✅ Feature UGC across websites, social platforms, and email marketing for credibility.

6. Community & Conversational Marketing

Building digital communities fosters brand loyalty and customer retention: ✅ Engage with audiences on WhatsApp, Telegram, and Discord. ✅ Deploy AI chatbots for real-time customer interactions and automated lead nurturing. ✅ Host live events, such as webinars and Q&A sessions, to strengthen brand relationships. ✅ Implement SMS marketing and AI-driven chat to provide personalised communication.

7. Ethical & Sustainable Marketing

Consumers increasingly value sustainability and ethical business practices: ✅ Promote eco-friendly products and sustainable packaging in digital campaigns. ✅ Share corporate social responsibility (CSR) initiatives through storytelling. ✅ Adopt privacy-focused marketing strategies, including ethical data collection and zero-party data. ✅ Be transparent about sourcing, brand values, and business ethics.

8. Web3 & Blockchain in Marketing

Decentralised technologies are reshaping digital marketing strategies: ✅ Explore NFT-based loyalty programs to drive engagement. ✅ Utilise decentralised social media for better audience ownership. ✅ Implement blockchain for transparency in advertising and fraud prevention. ✅ Accept cryptocurrency payments for online services and eCommerce transactions.

9. AI-Powered Data Analytics & CRO

Data-driven decision-making enhances marketing performance: ✅ Use Google Analytics 4 (GA4), Hotjar, and Crazy Egg to analyse user behaviour. ✅ Conduct A/B testing on landing pages, emails, and ads for optimisation. ✅ Leverage predictive analytics to identify trends and customer preferences. ✅ Improve website UX and sales funnels to increase conversions.

10. Voice & Visual Search Optimisation

As voice and visual search continue to grow, businesses must adapt: ✅ Optimise content for natural language and voice search queries. ✅ Implement image and video search SEO using Google Lens and Pinterest Visual Search. ✅ Enhance accessibility with alt text, metadata, and structured product descriptions. ✅ Focus on multimedia-rich content to align with AI-driven search results.

🔥 Final Thoughts

To stay competitive in 2025, brands must embrace AI, automation, and data-driven strategies while maintaining an authentic connection with their audience. Businesses that leverage new technologies while prioritising customer experience will stand out in the evolving digital space.

📌 Read more insights at: 👉 check out

[digitalekta]

Are Digital Marketing Jobs in Demand? Here’s Why 2025 is the Best Time to Jump In

In today’s fast-paced online economy, one question is buzzing everywhere: Are digital marketing jobs in demand? The short answer? Yes—more than ever! From small startups to global brands, businesses are investing big in digital strategies, and skilled marketers are at the center of it all.

If you're a student, a fresh graduate, or someone looking for a career pivot, now is the perfect time to enter the digital marketing industry. Here's what makes this field one of the hottest job markets today—and how you can take advantage of it.

📈 The Growth of Online Businesses is Fueling Digital Marketing Demand

As eCommerce and online services boom, companies are battling for visibility on platforms like Google, Instagram, YouTube, and LinkedIn. They need experts who understand SEO, social media marketing, PPC, email marketing, and more.

According to recent industry data, digital marketing is expected to grow by over 10% annually, with roles like SEO specialists, content strategists, and performance marketers seeing the biggest jumps in demand.

💻 Top Digital Marketing Skills That Companies Are Hiring For

In 2025, these in-demand digital marketing skills are leading the hiring charts:

SEO & SEM (Search Engine Optimization & Marketing)

Social Media Advertising (especially Meta Ads & LinkedIn)

Content Marketing & Copywriting

Email Marketing & Automation Tools

Google Analytics & Data Interpretation

Video Marketing (especially short-form reels & TikTok content)

Upskilling in these areas can significantly boost your chances of landing a remote digital marketing job or even starting your own agency.

🌍 Freelancing & Remote Work: Digital Marketing is the Gateway

One of the biggest advantages of a digital marketing career? Location independence. Whether you’re sitting in Delhi, Dubai, or Dallas—you can work with clients globally.

Freelancing platforms like Upwork, Fiverr, and LinkedIn are full of high-paying gigs in content writing, Facebook ads, funnel building, and email automation. Remote jobs in digital marketing are not just real—they’re thriving.

🎓 Students & Freshers: Why Digital Marketing is the Smartest Career Move

If you’re still studying or just graduated, digital marketing gives you the edge to:

Earn while learning (internships & freelancing)

Build your personal brand on social media

Gain real-world experience before applying for jobs

Start a side hustle or grow your own brand

Digital marketing isn’t just a job skill—it’s a life skill in the digital age.

🚀 Final Thoughts: The Future of Digital Marketing is Bright & Global

So, are digital marketing jobs in demand?

Absolutely. With businesses shifting online, content becoming king, and algorithms constantly evolving—digital marketers are more important than ever. Whether you're a creative soul, a data geek, or a strategic thinker, there’s a place for you in this booming industry.

👉 Start learning, keep testing, and stay consistent—and this digital wave can take your career to the next level.

[cindylouwho-2]

RECENT SEO & MARKETING NEWS FOR ECOMMERCE, JULY 2024

If you are new to my Tumblr, I usually do these summaries of SEO and marketing news once a month, picking out the pieces that are most likely to be useful to small and micro-businesses.

You can get notified of these updates plus my website blog posts via email: http://bit.ly/CindyLouWho2Blog or get all of the most timely updates plus exclusive content by supporting my Patreon: patreon.com/CindyLouWho2

TOP NEWS & ARTICLES 

There is a relatively new way to file copyright claims against US residents, called The Copyright Claims Board (CCB). I wrote more here [post by me on Patreon]

After a few years of handwringing and false starts, Google is abandoning plans to block third-party cookies in Chrome. Both Safari and Firefox already block them. 

When composing titles and text where other keywords are found, it can be useful to have a short checklist of the types of keywords you need, as this screenshot demonstrates. While that title is too long for most platforms and search engines, it covers really critical points that should get mentioned in the product description and keyword fields/tags as well:

The core keywords that describe the item

What the customer is looking to do - solve a problem? Find a gift? Feel better? 

What makes the product stand out in its field - why buy this instead of something else? Differentiating your items is something that should come before you get to the listing stage, so the keywords should already be in your head. 

Relevant keywords that will be used in long tail searches are always great add-ons.

What if anything about your item is trendy now? E.g., sustainability? Particular colours, styles or materials/ingredients are always important.  

SEO: GOOGLE & OTHER SEARCH ENGINES 

Google’s June spam update has finished rolling out. And here is the full list of Google news from June. 

Expect a new Google core update “in the coming weeks” (as if we needed more Google excitement).

Google’s AI overviews continue to dwindle at the top of search results, now only appearing in 7% of searches.

Despite Google trying to target AI spam, many poorly-copied articles still outrank the originals in Google search results. 

Internal links are important for Google SEO. While this article covers blogging in particular, most of the tips apply to any standalone website. Google also recently did a video [YouTube] on the same topic. 

Google had a really excellent second quarter, mostly due to the cloud and AI. 

Not Google

OpenAI is testing SearchGPT with a small number of subscribers. Alphabet shares dropped 3% after the announcement. 

SOCIAL MEDIA - All Aspects, By Site

General

New social media alert: noplace is a new app billed as MySpace for Gen Z that also has some similarities with Twitter (e.g., text-based chats, with no photos or videos at this time). iOS only at the moment; no Android app or web page. 

Thinking of trying out Bluesky? Here are some tips to get the most out of it. 

Facebook (includes relevant general news from Meta)

Meta’s attempt at circumventing EU privacy regulations through paid subscriptions is illegal under the Digital Markets Act, according to the European Commission. “if the company cannot reach an agreement with regulators before March 2025, the Commission has the power to levy fines of up to 10 percent of the company’s global turnover.”

If you post Reels from a business page, you may be able to let Meta use AI to do A/B testing on the captions and other portions shown. I personally would not do this unless I could see what options they were choosing, since AI is often not as good as it thinks it is. 

Apple’s 30% fee on in-app ad purchases for Facebook and Instagram has kicked in worldwide as of July 1. 

Facebook is testing ads in the Notifications list on the app. 

Meta is encouraging advertisers to connect their Google Analytics accounts to Meta Ads, claiming “integration could improve campaign performance, citing a 22% conversion increase.”

Instagram

The head of Instagram is still emphasizing that the number of DM shares per post is a huge ranking factor. 

LinkedIn

Another article on the basics of setting up LinkedIn and getting found through it. 

You can now advertise your LinkedIn newsletters on the platform. 

Pinterest

Pinterest is slowly testing an AI program that edits the background of product photography without changing the product. 

Is Pinterest dying? An investment research firm thinks so. 

Reddit

If you want to see results from Reddit in your search engine results, Google is the only place that can happen now. 

More than ever, Reddit is being touted as a way to be found (especially in Google search), but you do have to understand how the site works to be successful at it. 

Snapchat

Snapchat+ now has 9 million paying users, and they are getting quite a few new personalization updates, and Snaps that last 50 seconds or less. 

Threads

Threads has hit 175 million active users each month, up from 130 million in February. 

TikTok

TikTok has made it easier to reuse your videos outside of the site without a watermark. 

TikTok users can now select a custom thumbnail image for videos, either a frame from the clip itself, or a still image from elsewhere.  

Twitter

You can opt out of Twitter using your posts as data for its AI, Grok. 

YouTube

YouTube has new tools for Shorts, including one that makes your longer videos into Shorts. 

Community Spaces are the latest YouTube test to try to get more fan involvement, while moving users away from video comments.

(CONTENT) MARKETING (includes blogging, emails, and strategies) 

Start your content marketing plans for August now, including back-to-school themes and Alfred Hitchcock’s birthday on August 13. 

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES) 

Google Ads now have several new updates, including blocking misspellings. 

Google’s new Merchant Center Next will soon be available for all users, if they haven’t already been invited. Supplemental feeds are now (or soon will be) allowed there. 

STATS, DATA, TRACKING 

Google Search Console users can now add their shipping and return info to Google search through the Console itself. This is useful for sites that do not pay for Google Ads or use Google’s free shopping ads. 

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

The second part of this Whiteboard Friday [video with transcript] discusses how consumer behaviour is changing during tight economic times. “People are still spending. They just want the most for their money. Also, the consideration phase is much more complex and longer.” The remainder of the piece discusses how to approach your target market during these times. 

Prime Day was supposedly the best ever for Amazon, but they didn’t release any numbers. Adobe Analytics tracked US ecommerce sales on those days and provides some insight. “Buy-now, pay-later accounted for 7.6% of all orders, a 16.4% year-over-year increase.”

MISCELLANEOUS

You know how I always tell small business owners to have multiple revenue streams? Tech needs to have multiple providers and backups as well, as the recent CrowdStrike and Microsoft issues demonstrate. 

If you used Google’s old URL shortener anywhere, those links will no longer redirect as of August 25 2024. 

[debdutm-blog]

How to Increase AOV & How Blync AI Helps

Average Order Value (AOV) is a key revenue driver for ecommerce brands.

With rising customer acquisition costs, increasing AOV is the smartest way to grow revenue without spending more on ads.

Here’s how you can optimize AOV—and how Blync AI’s agentic AI makes it effortless.

1. Smart Product Recommendations

Customers are more likely to buy when they see relevant, high-value items. You can increase AOV by:

Showing frequently purchased together items.

Suggesting premium or complementary products.

How Blync AI Helps:

Blync’s AI-driven agents analyze real-time customer behavior and surface high-converting recommendations across PDPs, cart, checkout, and post-purchase.

2. Personalized Offers at Checkout

Customers are most engaged at checkout, making it a prime opportunity to increase order value. Strategies include:

Threshold-based incentives: “Spend $50 more to unlock free shipping.”

Personalized pricing: Adjusting offers dynamically based on cart value or purchase history.

How Blync AI Helps:

Blync’s agentic AI personalizes checkout incentives dynamically, ensuring every shopper gets the most relevant offer to increase AOV.

3. Optimize Post-Purchase Engagement

The post-purchase experience is an untapped AOV opportunity. Brands can increase lifetime value by:

Offering exclusive post-purchase add-ons.

Providing instant discounts for the next order.

How Blync AI Helps:

Blync automates post-purchase strategies, presenting AI-optimized offers that drive repeat purchases—without disrupting the buying experience.

4. Continuous AI-Driven Optimization

Manual A/B testing takes too long and lacks real-time insights. AI-driven optimization solves this by:

Running continuous, automated A/B tests.

Adapting in real time based on performance data.

How Blync AI Helps:

Blync’s AI autonomously tests and optimizes different strategies to ensure maximum revenue impact with minimal effort.

Unlock Higher AOV Effortlessly with Blync AI

Instead of manually setting up complex rules, Blync AI:

✅ Optimizes every buyer journey stage—from product discovery to checkout and beyond.

✅ Uses continuous AI-driven testing to refine what works best.

✅ Replaces fragmented tools with one seamless, autonomous revenue acceleration platform.

Want to see how Blync AI can increase your AOV by 20-40%? Get in touch today!

[accessiblemindstech]

By ensuring your software is meticulously tested for global readiness, we help you deliver seamless user experiences across diverse languages and cultures. Let's transform your product into a global phenomenon, reaching audiences far and wide with precision and reliability. https://bit.ly/3EKzvs2 #SDET #GlobalProduct #LanguageGap #SoftwareTesting #UserExperience #Localization SDET Tech

[learntodigital11]

PPC Training Course: Become a Certified Pay-Per-Click Advertising Expert

Course Overview

In today’s competitive digital marketplace, Pay-Per-Click (PPC) advertising has emerged as one of the most powerful ways to attract highly targeted traffic, generate quality leads, and drive conversions. Whether you are managing a small business campaign or running large-scale enterprise ads, mastering PPC can significantly improve your marketing ROI.

Our Comprehensive PPC Training Course is designed to equip marketers, entrepreneurs, students, and professionals with in-depth knowledge and hands-on experience in paid advertising across leading platforms like Google Ads, Bing Ads, Facebook Ads, and more. This course will help you learn how to craft effective ad campaigns, optimize performance, manage budgets, analyze results, and scale your advertising for maximum profitability.

From keyword selection and bidding strategies to ad copywriting, A/B testing, and conversion tracking, this course covers every essential aspect of PPC advertising in a practical, easy-to-understand format.

Learning Objectives

By the end of this course, participants will be able to:

Understand PPC fundamentals, auction systems, and ad networks.

Create, manage, and optimize campaigns on platforms like Google Ads and Facebook Ads.

Conduct in-depth keyword research and match types selection.

Write compelling ad copy that converts.

Set budgets and bidding strategies effectively.

Track conversions and measure campaign ROI.

Perform A/B testing to optimize ads and landing pages.

Understand Google Ads policies and avoid common mistakes.

Use advanced tools and analytics to make data-driven decisions.

Who Should Take This Course?

This PPC course is ideal for:

Digital marketers looking to master paid advertising

Business owners and entrepreneurs who want to drive more leads and sales

Marketing students and job seekers aiming to build strong PPC expertise

Freelancers and consultants offering PPC services

Content creators, affiliate marketers, and eCommerce sellers

Anyone looking to pass Google Ads certifications or boost their resume

Whether you are a complete beginner or have some experience in online advertising, this course is structured to take you from foundational concepts to advanced techniques.

Course Duration & Format

Total Duration: 4 to 6 Weeks

Mode: Live Online Classes | Self-Paced Videos | In-Person (in select cities)

Class Schedule: 2–3 sessions per week (1.5–2 hours per session)

Assignments & Projects: Weekly exercises and a final live campaign project

Certification: Industry-recognized Certificate of Completion

Participants also receive lifetime access to course materials, templates, and recordings.

Course Modules

Module 1: Introduction to PPC Advertising

What is PPC? How it works

PPC vs. SEO: Key differences and benefits

Understanding ad auctions, quality score, and ad rank

Overview of major platforms: Google Ads, Bing Ads, Facebook/Instagram Ads, LinkedIn Ads

Module 2: Google Ads – Search Network

Account structure: Campaigns, ad groups, and ads

Keyword research tools and techniques (Google Keyword Planner, Ubersuggest, SEMrush)

Match types: Broad, Phrase, Exact, and Negative Keywords

Creating text ads and responsive search ads

Setting up campaigns, budgets, and bidding strategies

Understanding Quality Score and Ad Rank

Best practices for search ad optimization

Module 3: Google Ads – Display & Remarketing

Display Network basics and visual ad formats

Targeting options: audience, contextual, placements

Creating banner ads and HTML5 ads

Setting up remarketing audiences

Display campaign creation and optimization

Retargeting strategies to bring back lost visitors

Module 4: Google Ads – Shopping & YouTube Ads

Google Merchant Center and product feeds

Setting up Smart Shopping and Performance Max campaigns

Introduction to YouTube Ads (TrueView, bumper ads)

Video ad creation and targeting

Budgeting and video ad performance tracking

Module 5: Facebook and Instagram Ads

Setting up a Business Manager and Ad Account

Creating audiences: custom, lookalike, saved audiences

Ad formats: image, carousel, video, story, collection

Campaign objectives: awareness, consideration, conversion

Pixel installation and event tracking

A/B testing and campaign optimization

Budgeting, bidding, and scaling strategies

Module 6: Landing Pages and Conversion Optimization

Importance of a high-converting landing page

Key elements: headline, CTA, visuals, trust signals

Tools for building and testing landing pages (e.g., Unbounce, Leadpages)

A/B testing for ads and landing pages

Reducing bounce rate and improving user experience

Module 7: Analytics, Tracking & Reporting

Conversion tracking setup (Google Ads, GA4, Meta Pixel)

UTM parameters and campaign tagging

Google Analytics integration and goal tracking

Reading reports: impressions, CTR, CPC, CPA, ROAS

Creating custom dashboards and performance reports

Identifying underperforming ads and campaigns

Module 8: Budgeting, Bidding, and Scaling

Manual vs. automated bidding strategies

CPC, CPM, CPA, and ROAS models

Campaign budgeting and forecasting

Scaling campaigns profitably

Avoiding overspending and improving ad efficiency

Module 9: Advanced Strategies and Common Pitfalls

Smart bidding and machine learning in PPC

Audience layering and segmentation

Seasonality and campaign planning

Common mistakes in PPC and how to avoid them

Google Ads policies, ad disapprovals, and account suspensions

Module 10: Capstone Project & Certification

Create a live campaign for a real or mock business

Set up and optimize ads across at least two platforms

Present strategy, results, and learnings

Receive instructor feedback and final assessment

Certificate of Completion + Google Ads exam preparation (optional)

Course Features

Hands-on Practice: Live campaign setup and real-time platform navigation

Industry Tools Covered: Google Ads, Meta Ads Manager, Google Keyword Planner, SEMrush, Canva, Google Analytics 4 (GA4), and more

Templates & Resources: Ad copy templates, budget calculators, performance trackers

Access to PPC Experts: Live Q&A sessions and mentor feedback

Career Guidance: Resume building tips, portfolio development, and job assistance

Certification

All participants who complete the course and pass the final project will receive an Industry-Recognized Certificate. You will also be guided on how to clear the Google Ads Certifications, such as:

Google Ads Search Certification

Google Ads Display Certification

Google Ads Video Certification

Shopping Ads Certification

These certifications are valuable for building credibility as a digital marketing professional or freelancer.

Why Choose Our PPC Training Course?

✅ Up-to-date Curriculum aligned with current ad platform features ✅ Practical & Real-World Focus with live account walkthroughs ✅ Expert Faculty with years of campaign management experience ✅ Free Access to Tools & Templates used by top advertisers ✅ Supportive Community of learners, marketers, and business owners ✅ Flexibility to learn at your own pace or through live instruction

Benefits of PPC Skills in 2025 and Beyond

High demand for PPC specialists across industries

Essential for digital marketing agencies, eCommerce, SaaS, local businesses, and consultants

Control over marketing costs with measurable ROI

Quick visibility and traffic generation compared to organic methods

Adds a high-paying skill to your resume or freelance profile

[testingqa]

E-commerce websites have revolutionised the way we shop, offering convenience and a vast array of products at our fingertips. However, the success of these platforms hinges on their performance. Slow loading times, frequent downtimes, or crashes during peak hours can drive customers away, leading to significant revenue losses. This is where performance testing comes into play. In this blog, we will explore the importance of performance testing for e-commerce websites, the types of performance tests, tools used, and best practices to ensure your e-commerce site delivers a seamless shopping experience.

[robfinancialtip]

Introducing Buyist Pro: The powerful AI-powered eCommerce platform that simplifies online selling.

In this introduction, we are going to discuss how Buyist Pro uses AI to:

Performs comprehensive site audits in seconds Offers tailored SEO suggestions Creates product bundles based on customer data Provides in-depth sales analysis

Watch as we demonstrate Buyist Pro's ability to streamline eCommerce operations, catch hidden issues, and make data-driven recommendations.

CHAPTERS 0:00 Intro 0:20 The Problem With eCommerce Today 1:10 What is Buyist Pro? 1:37 Testing Your eCommerce Website With Buyist Pro 2:17 How to Use Buyist Pro AI 4:38 Analyze Sales Metrics With Buyist Pro AI

[e-commerce-development-company]

Woxro: The Bright Head in the Lead of Ecommerce Development

Woxro is one of the highest level e-commerce development companies in the constantly changing digital economy. Woxro assures cutting-edge solutions for businesses with the sophisticated requirement of today's digital economy. Whether it's about B2B and B2C platforms or the most seamless integration, or simply a custom-built solution, the online business experiences get ignited through Woxro's services. Backed with the attitude of innovation and commitment towards making their clients successful, Woxro helps companies make strong digital platforms along with competitive markets. Check out these are the core e-commerce development services by which Woxro comes forward to be a preferred partner for businesses wanting to breathe new life into their online presence. Woxro is the leading ecommerce development company in India and is providing top notch services and solutions for you.

B2B Platform Development

The B2B interaction is at the heart of modern commerce; it has built B2B platforms that make such interactions easy and hassle-free. B2B marketplaces help a company reach its suppliers, shortlist potential partnerships, and make the transactions all from one centralized place. Woxro's B2B platforms are wide-ranging and ensure that customers experience security, reliability, and ease of use in all business operations in order to create confidence and efficient workflows. Woxro's B2B solutions are equipped with real-time inventory management, automated processes, and advanced analytics, meaning businesses can work efficiently and have valuable relationships that last long.

B2C Platform Development

Through ease-of-use, online shops to offer products for shopping, Woxro's B2C platform development services help businesses reach their customers and interact directly with them. Designed to convert visitors into loyal customers, Woxro's B2C platforms include all the comprehensive tools for managing products, processing secure payments, and engaging in more personalized experiences for shopping. Each is optimized to give an easy, enjoyable experience to the user as businesses stretch their reach to the customer, marketing being directed, and giving an enjoyable shopping experience that creates a sale and brand loyalty.

Platform Migration

Moving out from the outdated systems to modern scalable platforms often marks the beginning for businesses that want to remain competitive. Woxro professionals successfully migrate complexly numerous business operations from less than the minimum level of disruption. Woxro takes cautious control of data migration, system configuration, and testing processes while making the move to become more distant in terms of on-premise systems to cloud infrastructure, updating legacy technology, or changing platforms. When businesses engage with Woxro, they embrace the latest technologies, realize cost savings on operations, and boost the performance of the system with business continuity and efficiency intact.

Custom-Designed Platform Development

Woxro realises that every business is unique and has custom platform development services that provide bespoke solutions for a specific goal or workflow in place. These platforms are off-the-shelf by definition, designed from the ground up to meet a precise business need. Woxro's custom solutions are scalable and adaptive, allowing businesses to implement proprietary features, streamline workflows, and maximize flexibility. About Woxro's customization innovation integration: It ensures that the platforms continue to grow with the business and, thus, become an excellent basis for long-term growth as well as a competitive edge in the market.

CMS Integration

The integration of a content management system with your e-commerce platform has vast benefits within the operation, ranging from effective product management to advanced SEO capabilities. Woxro's content management system integration services enable businesses to access a single, easy-to-use interface for managing product descriptions, optimizing search content for better search engine rankings, and personalising shopping experiences. CMS integration, therefore, promotes ease of updates while bringing increased online visibility and engagement from customers. CMS integration helps companies create more engaging and dynamic experiences that talk to customers to convert them.

API Integration

API integration is a necessary concept for e-commerce platforms in an interlinked digital world, integrating with third-party applications, payment systems, and other services. Woxro's API integration services provide smoother interoperability between different software applications for easy information sharing and add-on features. Of course, payment gateway, CRM system, and APIs all resolve issues because their performance can grow without getting disconcerting of existing operations, Woxro ensures that. API integration makes the overall functionality and responsiveness of e-commerce platforms robust, flexible, and scalable enough to expand on further expectations.

Why Woxro for ECommerce Development?

At Woxro, you will find industry expertise, innovative technology and, above all, a client-centric approach that seeks tailored solutions for each business. Ecommerce development with Woxro's services is done to cater for the unique needs of every client so as to ensure robust, scalable solutions adapting to changing market demands. Whether it is a B2B, B2C platform, handling platform migrations, or integration with CMS and APIs, Woxro connects with technical pools of expertise in alignment with strategic insight to yield results. Businesses partner with Woxro to achieve advanced tools and custom solutions in enforcing the new path forward through their digital success.

Conclusion

Woxro e-commerce development solutions give businesses the possibility of a powerful and agile web presence. The products offered by Woxro for creating B2C growth strengthen customer engagement, streamline B2B relations, smooth migrates, and unlock API and CMS integrations that facilitate business clients' digital transformation with the platform. Equipping businesses with solutions that solve the challenges of the digital age, creating future-proof, impact-generating e-commerce, to drive business growth and success-all of these Woxro does.

[mariacallous]

As anyone who so much as glanced at the internet in the past few weeks probably noticed, Google’s sweeping AI upgrade to its search engine had a rocky start. Within days of the company launching AI-generated answers to search queries called AI Overviews, the feature was widely mocked for producing wrong and sometimes bonkers answers, like recommendations to eat rocks or make pizza with glue.

New data from search engine optimization firm BrightEdge suggests that Google has significantly reduced how often it is showing people AI Overviews since the feature launched, and had in fact already substantially curbed the feature prior to the outpouring of criticism. The company has been tracking the appearance of Google’s AI answers on results for a list of tens of thousands of sample searches since the feature was first offered as a beta test last year.

When AI Overviews rolled out to logged-in US users in English after Google’s I/O conference on May 14, BrightEdge saw the AI-generated answers on just under 27 percent of queries it tracked. But their presence dropped precipitously a few days later, the week before screenshots of AI Overviews’ errors went viral online. By the end of last week, when Google published a blog post acknowledging its AI feature’s flubs, BrightEdge saw AI Overviews appearing on only 11 percent of search result pages. Their prevalence was essentially the same on Monday.

Jim Yu, BrightEdge’s founder and executive chairman, says the drop-off suggests that Google has decided to take an increasingly cautious approach to this rollout. “There’s obviously some risks they’re trying to tightly manage,” he says. But Yu adds that he’s generally optimistic about how Google is approaching AI Overviews, and sees these early problems as a “blip” rather than a feature.

“We're continuing to refine when and how we show AI Overviews so they're as useful as possible, including a number of technical updates in the past week to improve response quality,” says Google spokesperson Ned Adriance. Google declined to share its internal statistics about how frequently AI Overviews appear in search, but Adriance says that the BrightEdge numbers don’t reflect what the company sees internally.

It’s unclear why Google may have decided to significantly reduce the appearance of AI Overviews shortly after it launched, but the company’s blog post last week acknowledged that having millions of people use the feature provided new data on its performance and errors. The company’s head of search, Liz Reid, said Google had made “more than a dozen technical improvements,” like limiting satirical content from cropping up in its results. Her post noted that these changes would trigger restrictions on when AI Overviews were offered but did not detail how exactly those restrictions would change the frequency with which AI results appeared.

BrightEdge began tracking AI Overviews using its list of sample queries after Google allowed users to opt in to a beta test of the feature late last year. The test queries spanned nine categories, including ecommerce, insurance, and education, and were designed to span common but also rarer searches. They were tested over and over, in some cases multiple times a day. In December 2023, BrightEdge found that the summaries appeared on 84 percent of its searches but saw that figure drop over time. Google’s Adriance said it did not trigger AI Overviews automatically on 84 percent of searches but did not clarify its internal measurements. After Google opened up AI Overviews to all, BrightEdge continued tracking their appearance using a mixture of accounts that had previously enrolled in the beta test and others which had not but saw no significant difference between what the two groups saw.

Google declined to share exactly how much it changed how many AI Overviews it showed the general public versus people enrolled in the beta test, but Adriance said that people who had opted in to the test were shown AI Overviews on a wider range of queries. BrightEdge’s data also sheds light on the topics where Google believes AI Overviews can be most helpful. AI answers appeared on the majority of health care keyword searches, most recently at a frequency of 63 percent. Sample queries included in BrightEdge’s data included “foot infection,” “bleeding bowel,” and “telehealth urgent care.” In comparison, queries about ecommerce return AI Overviews at around 23 percent, while restaurants or travel very rarely trigger AI overview answers.

Yu calls those results “surprising,” because health queries can be especially sensitive, and Google has made a concerted push in recent years to refine what it shows people who ask health questions.

Mark Traphagen, an executive at the search-engine-optimization platform seoClarity, has also taken special notice of how Google is handling health-care-related queries. To track how AI Overviews are rolling out, the company is monitoring the responses to a list of thousands of searches over time. For 26 popular health-related keywords, including “how to treat insomnia” and “symptoms of Lyme disease,” Google shows an AI response for around 58 percent.

Like Yu, Traphagen has been surprised by how often AI Overviews appear in response to this type of question. But they say the way Google’s feature sources its responses to health queries, often relying on trusted websites like the Mayo Clinic or the US Centers for Disease Control and Prevention, is encouraging. “They have really turned up the safeguards,” Traphagen says. “They’re all from well-known, credible sources.”

Google’s AI answers still sometimes misfire, though, including on health queries. Some experts say that Google’s claims to cite high-quality sources for health answers doesn’t stand up. “They frequently cite pages that don’t rank anywhere, including for health queries,” says search engine optimization consultant Lily Ray. Her experiments have documented how AI Overviews seem to struggle to authoritatively answer “softer” health care queries on topics like aging, building muscle, and skin care. It’s much stronger on more straightforward medical queries, Ray says.

Last week, The New York Times reported concerns over the sources that Google’s algorithms used to answer some health queries, reporting that AI Overviews answered questions about the health benefits of chocolate by drawing on the websites of an Italian chocolate and gelato maker and a company that sells at-home “gut intelligence tests.”

When WIRED queried, “Is chocolate healthy?” on Monday morning, the AI Overview that appeared in response cited the same Italian chocolate company, as well as the website for a Minnesota-based chocolatier. But repeating the query later in the afternoon suggested Google had been making improvements: The chocolate companies had been removed from the citations list, which instead pointed to the websites of four reputable health care organizations, like Scripps Health. (The answer still notes that experts recommend eating a small amount of dark chocolate every day, which is, at best, a contestable summary of current medical advice.)

Despite AI Overview’s rough beginnings, Yu of BrightEdge says that long term, AI search is here to stay. “Big picture is that the AI moment in search is inevitable, and I think it’s going to get much better,” Yu says. That may be the case—but it’s an open question whether a new-and-improved AI Overview will make a big enough leap to repair its reputational damage.