#gen 3: forrest

[bluecodexs]

moments between celeste and her friends

[forrests-dash]

“It’s my fun side that gets me in trouble. :,) ”

📻 a KILLER FREQUENCY Forrest Nash playlist on YT xoxo ♪

"Do you take requests? I've got a list of names I'd love to see in the obituaries."

(No tracklist. We click and die like the callers KFAM couldn't save.) (audio is NSFW tho lol)

[cutepastelstarsalior]

ROTBTD

The big four

Rise of the brave tangled dragons

Characters; hiccups from how to train your dragon, Merida dunbroch from brave, rapunzel from tangled, and Jack from from rose of the guardians

Started around November 21 2012? MAYBE?

(Other characters are Elsa and Anna and kristoff from frozen, Mavis from hotel Transylvania, and the once-ler from the Lorax)

The futuristic four

Aka

The modern four

Characters: Wilbur Robinson from meet the Robinson, violet parr from the incredibles, hiro hamada from big hero six, and penny forrester from bolt

Date: roughly around April 15 2015

(Other characters Tip Tucci from Home, Riley Andersen from inside out, and Vanellope van schweeyz from wrek it Ralph)

The hope kids

Characters: hiro hamada from big hero six, mellin lee from turning red, Riley Anderson from inside out, and Miguel Rivera from coco

Date: April 24 2024

(Other characters that appear Varian from tangled the series)

Soooo my guess is that ROTBTD is gen 1. Futuristic Four are Gen 2 and The Hope Kids are Gen 3

[nerdy-prudes-must-age-regress]

RICHIE PUP REGRESSOR HC’S!!

- wolf-pup regressor

- LOVES going on walks in the forrest

- has a little ‘den’ in the forrest for when he goes there

- has chewlery he bites on bc he doesnt want to bite his plushies)

- semi-accidentally regressed while watching wolfwalkers with ruth (ruth was very nice about it/gen)

- ruth sometimes joins him in regressing (kitty regressor ruth canon‼️ :3)

- wolf vocals go CRAZY (he has trained them so much)

- once made a little dog bowl esc bowl for himself

- likes to regress around full moons to be a were-pup >:3

- watches nature documentaries a lot while regressing

Extras!

- definetly dresses kemonomimi (if you dont know what that means its basically animal ears/tails/accessories!)

- meows & growls at people (cringe like that)

- SO GOOD at quads‼️

- he plays wolfquest with ruth and pete

Thats all folks! -🐾

PUPPY RICHIE !!!! pawprint anon I love you & ur thoughts sm please stay here forever /silly

[babiepupp]

so sorry to ask again but I have a few fe fates characters Id love for u to hc!!! ur always so creative and accurate with those i love em /gen

anyways, little takumi or leo from fates?? idc if its birthright, conquest or revelations, i wanna see em be babie

Ohhh boy I haven’t thought about these guys since 2021! I’ve played both Revelations and Conquest! But I would be delighted to write for these baby Prince’s!

✩ Leo/Takumi agere hcs !! ⋆𐙚₊˚⊹ ᡣ𐭩

❤︎︎ Takumi is definitely the younger of the two, regressing into a newborn regressor, seeking the motherly love that he misses (Camilla often jumps at the opportunity to smother him in affection!)

❤︎︎ Leo, on the other hand, regresses into a slightly older bracket, from around 7-10 years old depending on whose taking care of him and Takumi, when he’s being babysat by someone he’s wary of, he regresses into a older headspace so he can ‘protect’ Takumi if need be, but when it’s someone he’s a lot more comfortable with (Like Xander or Ryoma), he lets himself be snuggled and cuddled into the younger sides of his headspace.

❤︎︎ Even as little ones, they still bicker a TON, with members of the royal family often having to run over and pull them apart from eachother, despite this- they are very clingy towards eachother- Takumi will wail and whine until he’s back in Leo’s arms!

❤︎︎ Leo often tries to tend to Takumi’s needs himself in an attempt to seem mature and stoic.. but it never really ends well for either of them. One time, Leo tried to change Mimi’s diaper (that’s what he calls Takumi sometimes :3) and ended up getting baby powder *everywhere*.. yeah, Keaton was sneezing his head off for weeks!

❤︎︎ They’re always dressed in the cutest little onesies and outfits! After Forrest discovered his uncle and father having a play date, he adores making them things, from plushies to full outfits! He’s super supportive of them!

❤︎︎ Leo can be… rather mischievous when he’s feeling small, always swiping fruits and nuts from the pantry and sharing to Takumi! Unfortunately this didn’t last long, Kaden’s all-smelling nose managed to catch scent of their stash, stuffed beneath Leo’s pillow!

[fallenvampyra]

Genitorturers’ Gen Vincent for Blue Blood in 2004 ☠︎part 3☠︎

Shot by Amelia G & Forrest Black

[mozukumi]

100k Shirosieg? I know you may never have time to write, but how do the plot/vibes go in your head

Anon thank you so much for asking!!! I am so happy to talk about this AU which has remained dormant in my brain for like. A year and a half now.

For context - I started cooking all this up while I was playing fire emblem: revelations, which I did after I had already beat conquest once and birthright like… 3 times? '

I try and do different pairings each time I play, while keeping things as strategically and romantically as interesting as possible - but not every pairing can end up perfect. Notable for this au is that I ended up with a Peri!Siegbert and a Felicia!Shiro

i actually have published a bit of fanfiction about Peri!Siegbert, because I find it to be really fascinating. It gnaws at my brain.

But the basic genesis of this fanfic was this: how the hell is Siegbert supposed to have any optimism and pride and hope for his country when his mom is fucking Peri. Like. It goes deeper then that. But truly - how do you reckon with that?

Well. Maybe he's just barely keeping it together. Maybe he's going to explode soon. And maybe your best bud from the war happens to notice this. And in an act that will not fix any of the structural problems, he decides to arrange a marriage between Siegbert and his cousin Caeldori.

Normal. Normal! Further plot summary + some bonus drawings under the cut.

This all takes place in modified version of Rev, where Corrin sided with Hoshido at first but was able to recruit some Nohrians to her side towards the end of the conflict. But the consequence is that the ending political situation isn't just "now we're all friends" it is very much more leaning towards "Heyyy can we keep Nohr trapped in the torment nexus for 400 years". This is partially due to the fact that Sakura died in this version, and partially due to well. How the game treats Nohr to begin with.

Half of the second gen were in the canon deeprealm space time ovens during the war - Siegbert, Shiro, Caeldori, Forrest, and Ignatius are the relevant ones. They're anywhere between 16-20 when they're recruited from their deeprealm.

The other half of second gen are born post-war, and are normal babies. Kiragi, Percy, and Rhajat are the ones I have firmed up. Percy literally never comes up in this AU I just have a soft spot for Arthur x Beruka and I want them to have a normal family life. Or as normal as they're going to get lmao.

The exception to all of this are Sophie and Dwyer, who were Normal kids who had their parents killed during the very beginning of the war. Silas and Jakob, who in this version had years of romantic tension and basically got married immediately after the war started, adopt them. You just have to trust in my weird yaoi.

Sophie and Dwyer aren't sent out into battles - they stay in the mycastle as a butler and maid. Sophie is REALLY BAD at being a maid.

About 1-2 years after the war, at a celebration of the birth of Prince Kiragi (whose mother is Mozu btw. I'M LITERALLY MOZUKUMI! I'VE GOTTA DO IT!), Siegbert has a breakdown in front of Shiro. He confesses that he doesn't know if he can do this anymore - he had all these ideals about being a great king like father, but his resolve is starting to crack, and he doesn't know if he can believe father even is a great king. Not after all he's done, and especially not after he continues to not just tolerate, but love his mother - Peri.

Shiro offers his best bro a way to get out: get into an arranged marriage with his cousin, Caeldori. Since everybody still hates Nohr due to stuff from the war, it can be posed as like, a political bargain/punishment to take their crown prince and marry him into Hoshido, as well as a potential olive branch for future unity.

And Siegbert is conflicted... but he accepts the offer.

For her part, Caeldori accepts this because of her loyalty to Shiro and her country. She's conflicted - she's a romantic at heart, and she's been nursing feelings for Dwyer for ages. But her duty must come first. She knows the pressure that Siegbert faces.

So now we have a couple of plotlines going on: Siegbert as he adjusts to this new country, Shiro realizing that maybe the reason he made this offer was because he kind of wanted to marry Siegbert himself, Caeldori struggling between duty and love, and the folks back at Nohr scrambling to make sense of the new normal.

Nobody in Nohr wants to be next in the line of succession. Elise, whose an adult at this point (I haven't gotten a firm timeline yet, but the war took a couple of years + this is a timeskip to after the war), just had a baby with Hayato. And now everybody is kind of just sitting there hoping that this kid grows up to really fucking love being a ruler.

Also - Felicia ! She's Shiro's mom, remember? And... she was a political hostage from the Ice Tribe. And what's happening to Siegbert isn't quite the same - he had a lot more say in the matter then she did. But it's still an echo of her bast experience, and she proves to be one of his biggest allies. He's winning the mother-in-law competition.

The vibe of the whole thing is like... mainly interpersonal drama? It's also partially about examining some of the insane stuff Fates puts out into the lore and then never elaborates on.

if you have any follow-up questions, i'd be happy to answer them!! tysm for letting me ramble.

[hottestwitchinthefog]

I just had a round with Nurse. Entity gave me Object of Obsession. And gave Nurse Lethal. That trial was on hard mode and I looped her for 3 gens. I am SO exhausted right now. But Nea got to spectate (She's grounded for calling SM an abortion clinic advertisement) and all I heard was "RUN FORREST RUN BITCH SHE'S COMING"

[katatty]

Just finished catching up with the Fiero legacy. I really like your gameplay. Is there anyones else’s you’d recommend? Also, how did you come up with rules for how it’d go? I’m on mobile so if there’s a resource page or faq, SORRY hehehe

Aww, thank you, I am glad you enjoyed it!! I'm hoping to get a bit more up this summer, although will probably be taking a break before I get to gen 3 to focus on other neighbourhoods for a bit.

I am not really playing with any hard-and-fast rules besides the basic stuff like "no money cheats" and "obligatory heir polls". Sims can move house when they feel like it, I use mods that make the game feel more fun to me (like Story Progression!), and I'll move in love interests/babydaddies etc. just based on whether I think it will make for a more interesting story. Mostly I am just playing based on following Sims wants, and a little bit of my own interpretation of their personality!

I do roll randomly for stuff like aspirations and traits, but reserve to right to re-roll if I get anything I think is really ill-fitting for that sim. Oh, and since in this neighbourhood I am not playing with ACR/risky woohoo, I roll a dice whenever sims woohoo to determine whether they should try for baby or not. xD I can't really think of any other rules I'm using, though there's probably a few informal ones that are just part of my gameplay style

For other gameplay blogs I'd reccommend, there's so many?? Are you interested in legacies specifically, or gameplay in general?? Some of my personal all-time favourites that I really love reading (and who are currently active):

@lesyasun has the most beautiful gameplay that inspires me so much! Her legacy/neighbourhood Hazelwood is lighter on "story" but the vibes are immaculate

@yakumtsaki's Union Legacy is one of my favourite legacies on Tumblr, her style is more comedic but it's a real joy to follow

@moocha-muses' "Owl Creek" neighbourhood started out as a legacy, and it's one of my favourite long-term hoods ever. Her sims are all so lovable

@episims' Foxfire Forrest neighbourhood isn't a legacy at all, but I love her style of writing so much, she breathes so much life into her sims, her gameplay style is also quite similar to mine

@simhealing has a fantastic uberhood I love following! Again not a legacy, but it's been a big influence on my gameplay and storytelling style

I am typically more into larger neighbourhoods than legacies so I don't actually keep up with that many of them, haha. There are a few other legacies I have been wanting to read, but it's always a bit daunting to me getting caught up on everything, especially if they've been going for a while! If anyone wants to put out some other recs in the comments, please do :D

[winxngasks]

Winx Club Next-Gen Guide

This was something I originally meant to make back in 2019, but for some reason I never got around to it. I believe part of the reason was because I was going to introduce new characters in it, but I also never got around to thinking about them more or working on them till recently(with help from @littlechaoticwitch, since I lost most of my old notes).

Since I have more ideas for those characters now, I thought I would finally make this! :3 Just a simple post with everyone's essential information. I am currently in the process of updating everyone and will be introducing the new characters in time, but I still wanted to post this so you all can know about them now in the meantime. I hope you enjoy! :D

((New characters will be marked with a ⭐, to denote they still have to be officially drawn and introduced. Also keep in mind that some aspects may be subject to change, as they are still work in progresses.))

================================================

- Palladium + Avalon, together

. 1 child, a daughter

⭐ Elaena, age 24, Witch of Memories

- Valtor + Alice, together

. 2 children, a son and a daughter

⭐ Eero, age 23, Wizard of Frostbite

⭐ Aira, age 20, Witch of Hellfire

- Daphne + Thoren, together

. 4 children, 2 daughters and 2 sons

* Charlotte, age 22, (Enchantix) Fairy of Strategy

* Flint, age 20, Paladin

* Lance, age 18, Wizard of Battle

* Amelia, age 16, Witch of Embers

- Nebula + Nereus, together

. 2 children, 2 daughters

⭐ Alessia, age 22, Valkyrie

⭐ Lana, age 19, Fairy of Dark Waters

- Krystal + Roy, together

. 4 children, 2 daughters and 2 sons

* Violet, age 21, Witch of Emotion

* Azalea, age 17, Valkyrie

* Everest, age 15, Paladin

* Aspen, age 10, no signs of possible magic at the moment

- Darcy + Unknown Partner, separated

. 1 child, a daughter

* Elodie, age 21, Witch of Illusions

- Galatea + Jared, together

. 3 children, 1 daughter and 2 sons

⭐ Harmony, age 20, no magic

⭐ Tempo, age 17, Paladin

⭐ Alto, age 13, no signs of possible magic at the moment

- Tressa + Unknown Partner, separated

. 1 child, a son

⭐ Murdock, age 20, no magic

- Sky + Diaspro, together

. 3 children, 1 son and 2 daughters

⭐ Celestine, age 20, Witch of Smooth Gemstones

* Jasper, age 18, Specialist

⭐ Pearl, age 16, Witch of Jagged Crystals

- Flora + Helia, together

. 6 children, 3 sons and 3 daughters

* Forrest, age 19, Specialist

* Terra, age 17, Fairy of Flowers

* Gaia, age 14, Fairy of Colors

* Hazel(older fraternal twin to Basil), age 10, no signs of possible magic at the moment

* Basil(younger fraternal twin to Hazel), age 10, no signs of possible magic at the moment

* Jaylin, age 5, no signs of possible magic at the moment

- Miele + Manuel, together

. 4 children, 2 sons and 2 daughters

⭐ Cyprus, age 18, no magic

⭐ Chrysanthemum, age 15, Witch of Ivy

⭐ Clover, age 12, no signs of possible magic at the moment

⭐ Cedar, age 8, no signs of possible magic at the moment

- Bloom + Andy, together

. 3 children, 1 son and 2 daughters

* Aidan, age 17, Wizard of the Dragon Flame

* Jasmine, age 15, Fairy of Storms

* Mckenna, age 9, no signs of possible magic at the moment

- Musa + Riven, separated

. 1 child, a daughter

* Madeline, age 17, Fairy of Sound Waves

- Musa + Darcy, together

. 1 child, a son

* Edgar, age 10, some signs of possible magic but no specific source yet

- Icy + Darko, together

. 2 children, 1 son and 1 daughter

* Nicholas, age 17, Wizard of Blizzards

* Juniper, age 14, Fairy of Glaciers

- Roxy + Nex, together

. 4 children, 2 sons and 2 daughters

* Maxwell, age 17, Paladin

* Alexis(older identical twin to Trixie), age 15, Fairy of Instinct

* Trixie(younger identical twin to Alexis), age 15, Witch of Insight

⭐ Jaxon, age 9, no signs of possible magic at the moment

- Stella + Brandon, together

. 5 children, 2 daughters and 3 sons

* Rebecca, age 17, Fairy of the Stars

* Orion, age 15, Specialist

* Cassiopeia, age 13, (Future) Fairy of the Red Moon

* Leo, age 9, no signs of possible magic at the moment

* Lincoln, age 4, no signs of possible magic at the moment

- Mirta + Lucy, together

. 1 child, a son

* Damien, age 17, Witch of Impression

- Selina + Jay, together

. 2 children, 1 son and 1 daughter

* Noah, age 16, Wizard of Reptiles

* Gwen, age 13, Witch of Insects

- Layla + Nabu, together

. 3 children, 2 daughters and 1 son

* Cloe, age 16, Fairy of Fog

* Raina, age 12, no signs of possible magic at the moment

* Oliver, age 10, no signs of possible magic at the moment

- Tecna + Timmy, together

. 3 children, 2 daughters and 1 son

* Eleanor(older fraternal twin to Theodore), age 16, Fairy of Electricity

* Theodore(younger fraternal twin to Eleanor), age 16, Specialist

* Lara, age 14, (Future) Witch of Chemicals

- Chimera + Mitzi, together

. 1 child, a son

* Sheldon, age 16, no magic

- Stormy + Unknown Partner, separated

. 2 children, 1 son and 1 daughter

* Gale, age 15, Wizard of Thunder

* Rain, age 8, no signs of possible magic at the moment

- Mark + Rio, together

. 1 child, a son

* Jeremy, age 15, Paladin

- Other Characters

⭐ Whisperia Royal: Keiran, age 20, Wizard of Nightmares

⭐ Zenith Royal: Pascal, age 18, Specialist

⭐ Paladin: Emery, age 16, Paladin

⭐ Sibylla: Leia, age 18, Valkyrie

⭐ Aurora: Bianca, age 20, Valkyrie

⭐ Diana: Farley, age 19, Valkyrie

[bluecodexs]

celeste moments at the neighborhood potluck

was very main character for this event.. her and mina (carmen's twin) already got a little beef cause mina can't stand celeste's goofiness. i didn't even mean to catch her looking at her like that like damn yall.

[marketingkatalysts]

Is your Lead Gen Strategy Costing more than it’s Earning? Ask these 5 Critical Questions

If you’re running a B2B startup in 2025 in the Fintech, AI or RealTech space, you’ve most likely invested considerably in lead gen ads. You might have poured dollars into LinkedIn campaigns, search ads or even content syndication. But here’s the uncomfortable truth: A lead generation strategy that looks good on dashboards can be a miserable failure in reality.

You see impressions, clicks, even downloads. But conversions? Pipeline? Revenue? Not so much. The problem isn’t your ad platform or your copy. It’s the lack of a smart, sustainable lead generation strategy that aligns your ad budget with actual buying intent. If you’re not careful, your next paid campaign might drive more cost than value.

Here are 5 essential questions to ask before you spend another dollar on lead generation and how to course-correct if your strategy is falling short.

1. Are you Prioritizing Quantity over Quality in your Lead Gen Strategy?

Most startups fall into the trap of “lead volume obsession.” It feels great to generate hundreds of leads per month. However , if only 2% convert, you’ve got a pipeline full of dead weight.

Here’s an interesting statistic by HubSpot: More than 61% of marketers say generating traffic and quality leads is their biggest challenge.

In Fintech, this is particularly dangerous. You might attract signups from small businesses or non-decision makers who are curious but not compliant-ready. For AI startups, the lure of attention from developers or researchers can mask the absence of actual buyers. In real estate tech, it’s often brokers and junior property managers who can’t drive deal-making.

Instead, you should try flipping the script:

Focus on MQL-to-SQL conversion, not top-of-funnel volume

Use filters like company size, role seniority, or buying readiness in your targeting

Run qualification logic in forms or landing pages

Therefore, if your lead gen isn’t generating buyers, it’s time to stop and reassess.

2. Is your Brand trustworthy enough to convert Cold Leads?

Lead generation campaigns often assume one click equals intent. That’s rarely true. People click out of curiosity, not commitment. If your brand hasn’t built trust, relevance or authority, your lead form may get filled but your follow-ups will be ignored.

In Fintech, trust is non-negotiable. No one wants to hand over financial data to a brand that feels new or unproven. AI products often require buyer education and technical validation. And real estate decision-makers expect a credible track record before scheduling a demo.

A recent Nielsen research shows that strong brands see 3x higher ad response rates than unfamiliar ones.

Hence, here’s what you should ask yourself:

Is your website clean, modern and reassuring?

Do your ads and all other content pieces speak the same language as your ICP?

Are you demonstrating social proof (case studies, testimonials, logos)?

The fact of the matter is that lead gen only works when your brand does the heavy lifting post-click.

3. Do you have a Funnel that Nurtures Leads or just captures them?

Even the best lead magnets won’t deliver if your follow-through is weak. A lot of startups stop at capturing the lead via PDF download, webinar signup or demo form; and then push straight to a sales call. That’s one of the fastest ways to burn leads who are still researching or comparing solutions.

According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Today’s B2B lead generation strategy demands a full-funnel approach, which includes:

Retargeting ads that reinforce pain points or value props

Nurture emails with case studies, calculators and explainer videos

Smart CTAs that escalate based on engagement

4. Are you tracking the Right Metrics or just the easiest ones?

Lead generation can feel successful if you’re only looking at surface-level data.

But here’s the thing: clicks, form fills, and CPL don’t mean anything without conversion context.

Having said that, here’s what you should be tracking instead:

Lead-to-opportunity conversion rate

Sales cycle length by lead source

CAC vs. LTV from paid leads

Percentage of paid leads turning into closed or won deals

To set things straight, align your ad platform metrics with CRM and pipeline data. If your team can’t trace revenue back to the original campaign, you’re not in control of your spend. Especially in Fintech lead generation, where CAC is naturally higher, this kind of precision can save you tens of thousands in bad spend.

5. Is your Content Strategy doing any Real Selling?

Too many startups treat content as a filler, an SEO checkbox or lead magnet bait.

But high-performing lead generation strategies rely on conversion-first content that educates, builds trust and guides decision-making. If your content doesn’t make it easier for someone to say “yes,” it’s not doing enough.

Here’s what you can do:

Replace generic PDFs with industry-specific ROI calculators.

Replace static case studies with short video testimonials from real clients.

Replace Blog articles with interactive playbooks and decision trees.

Modern buyers don’t want more info. They want clearer decisions. Your content should act like a silent salesperson between the click and the call.

Final Thoughts: The Real Cost of a Weak Lead Gen Strategy

It’s no longer about whether you should invest in lead generation; it’s how smartly you invest.

A bloated contact list without conversion? That’s a wasted budget.

A lead gen campaign without nurturing? That’s a missed opportunity.

A great ad backed by a weak brand? That’s money lost to a more trusted competitor.

If you’re in the Fintech, AI or Real Estate space, your lead generation strategy needs to be targeted, data-driven and backed by a brand that buyers trust. Only then can you confidently scale without bleeding money on mismatched leads.

Tired of Guessing What’s Working and What isn’t?

At Katalysts, we design high-performance lead generation strategies for startups that demand more than form fills. We combine demand generation, brand trust-building and conversion-focused content tailored for Fintech, AI and Real Estate tech leaders like you.

Let’s build a funnel that actually fuels growth. Go ahead and book a Complimentary Strategy session with Katalysts today!

Source: This blog is first published on Katalysts.net

[speed-seo]

Did you know that marketing campaigns lose up to 30% of potential insights due to poor URL tagging practices? A 2024 MarketingProfs survey highlights that 78% of marketers already rely on UTM parameters to gauge their campaign performance, yet inconsistent tagging remains a significant hurdle. Proper tracking isn't just a technical detail—it's the foundation of data-driven decisions, helping you identify winning strategies and cut through the noise. That’s where UTM builders shine. They simplify campaign tagging, ensuring your data remains clean, actionable, and aligned with your marketing goals. Whether you're a solo marketer or part of an enterprise team, this guide will introduce the top tools to elevate your tracking game in 2025. Why UTM Builders Are a Game-Changer: The Numbers Don’t Lie Before diving into the tools, let’s look at why UTM builders matter: - Consistency is Key: A 2023 Forrester study revealed that 62% of marketing teams struggle with inconsistent UTM tagging, muddying their analytics. - Scaling Up: Per HubSpot, enterprises managing 50+ campaigns monthly are three times more likely to adopt automated UTM tools. - Better ROI: Google’s analytics benchmarks show that effective UTM use boosts campaign attribution accuracy by 25%. Picking the right UTM builder can transform your tracking from a chore into a competitive edge. The Top 5 UTM Builders 1. Google Campaign URL Builder - URL: ga-dev-tools.web.app/campaign-url-builder - Best For: Solo marketers or small teams with straightforward campaigns. What It Offers: This free tool from Google is perfect for beginners. It covers the five core UTM parameters (source, medium, campaign, term, content) and adds a campaign ID for GA4 tracking. It even integrates with Bitly for shorter URLs. - Pro Tip: Leverage the campaign ID to link your URLs to specific goals or events in Google Analytics—ideal for granular conversion tracking. - Challenge: Manual entry means typos are a risk. Mistyping “facebook” as “facebok” can throw off your source data. - Pitfall to Avoid: Inconsistent casing (e.g., “Google” vs. “google”) splits your data. Stick to lowercase for all parameters. 2. Facebook Google Analytics URL Builder - URL: facebook.com/business/google-analytics/build-your-url - Best For: Social media marketers running Facebook campaigns. What It Offers: Designed for Facebook ads, this tool mandates source, medium, and campaign, making it a breeze for social tagging. - Pro Tip: Add the content parameter (e.g., “carousel_ad” vs. “single_image”) to A/B test ad creatives within the same campaign. - Challenge: Spaces in parameter values turn into instead of +, making URLs less readable. - Pitfall to Avoid: Skip spaces entirely—use hyphens or underscores (e.g., “lead-gen” or “lead_gen”) for cleaner URLs and smoother data analysis. 3. Raven Tools URL Builder - URL: raventools.com/marketing-reports/google-analytics/url-builder/ - Best For: SEO and SEM pros within Raven’s ecosystem. What It Offers: A straightforward builder that syncs with Raven’s marketing suite, great for users already invested in their tools. - Pro Tip: Combine UTM data with Raven’s reporting to track campaign performance alongside SEO metrics like keyword rankings. - Challenge: Manual input slows things down for big campaigns, eating up valuable time. - Pitfall to Avoid: Without a naming convention, your data can get chaotic. Pair this tool with a taxonomy template to stay organized. 4. Terminus App URL Builder - URL: terminusapp.com - Best For: Teams needing affordable bulk tagging. What It Offers: Terminus provides a web builder and a free Google Sheet for creating multiple URLs at once—a lifesaver for multi-campaign teams. - Pro Tip: Add dropdown menus to the Google Sheet for source and medium (e.g., “google”, “email”) to enforce tagging consistency. - Challenge: The bulk sheet lacks real-time error checking, so mistakes can sneak in. - Pitfall to Avoid: Outdated sheets lead to duplicate or irrelevant URLs. Schedule regular updates to keep your template fresh. 5. Triggerbee Link Creator - URL: triggerbee.com/link-creator/ - Best For: Email marketers who value simplicity. What It Offers: Triggerbee’s intuitive design includes a unique email parameter for tracking individual recipients—perfect for email campaigns. - Pro Tip: Pair the email parameter with your CRM to segment high-value leads or analyze audience-specific performance. - Challenge: It skips medium and term, limiting its scope beyond email. - Pitfall to Avoid: Don’t use it for non-email campaigns—it’s too specialized. Opt for a more flexible tool instead. Common Challenges in Campaign Tagging (And How to Fix Them) Even with top-tier tools, tagging mishaps happen. Here’s how to tackle three big ones: - Inconsistent Naming - Problem: Using “fb”, “facebook”, and “meta” for the same source fragments your data. - Fix: Build a taxonomy (e.g., channel_source_campaign_date) and enforce it team-wide. - Parameter Overload - Problem: Too many custom parameters bloat URLs and complicate analysis. - Fix: Stick to source, medium, and campaign unless you have a clear reason for extras. - Missing Internal Links - Problem: Tagging external campaigns but not internal actions (e.g., sign-ups) distorts your data. - Fix: Tag all trackable actions, even on-site, to map the full user journey. Best Practices for UTM Success Maximize your UTM builders with these tips: - Go Lowercase: Case-sensitive analytics tools treat “Email” and “email” as separate—use lowercase every time. - Keep It Clear and Short: Use descriptive yet concise campaign names (e.g., “winter_sale_2025” over “campaign1”). - A/B Test with Content: Track ad variations (e.g., “cta_red” vs. “cta_blue”) to spot winners. - Avoid Special Characters: Use alphanumerics, hyphens, or underscores to dodge encoding headaches. - Document It All: Store tagged URLs and parameters in a shared spreadsheet or tool like Camptag. How to Choose Your UTM Builder: A Quick Framework Match the tool to your needs: - One-Off Campaigns: Google or Facebook—free and fast. - 10-50 Campaigns/Month: Terminus for bulk efficiency. - 50+ Campaigns: A premium tool like Camptag for automation and control. - Email Focus: Triggerbee’s simplicity shines. - Integrated Analytics: Raven Tools if you’re in their ecosystem. Conclusion (Revised) At the heart of successful marketing lies one truth: you can’t improve what you don’t measure. Effective UTM tracking turns raw campaign data into strategic insights, helping you fine-tune your efforts and amplify your ROI. As the CMO Council recently reported, 72% of marketers are doubling down on automation to streamline tracking processes in 2025. Choosing the right UTM builder isn’t just about convenience—it’s about setting up a system that ensures every click tells a story and every campaign adds value. Get your UTM tagging right, and you won’t just track campaigns; you’ll chart a clear path to marketing success. Read the full article

[sunnydaleherald]

The Sunnydale Herald Newsletter, Monday, December 18

GILES: Just in time for Christmas. BUFFY: (sighs, looks around) You know, I didn't even realize it was December. Maybe when we get home, we should decorate the rubble. (looks at Giles) Think you'll ever show up for a real visit? The kind where the world isn't about to end? GILES: If we survive this, I promise. BUFFY: Good. 'Cause I miss you. GILES: I miss you too.

~~Bring On The Night~~

[Drabbles & Short Fiction]

The Merry Month of Magnus Presents… Bloody Christmas (Buffy/Spike, G) by Alyot

Spice (Buffy/Spike, NC-17) by honeygirl51885

Out of the Woods (Buffy/Spike, PG) by DeathTheKat

Truce or Consequences (Buffy/Spike, R) by the_big_bad

Angel's Prodigal Son (Angel/Cordelia, E) by CangelBigFan1

He Nips Our Nose and Stings our Toes (Gen, G) by spikesgirl58

Retirement 101 (Buffy/Faith, G) by pprfaith

The heart stands for love (Buffy/Angel, G) by Liana_Medea

Rose Gold (Spike/Buffy/Cordelia, E) by localclownliv

[Chaptered Fiction]

A Vampire and a Slayer Walk Into a Park... Chapter 2 (Buffy/Spike, R) by holetoledo

Screwed Chapter 9 (Buffy/Spike, NC-17) by Holly

Bonds of Shadows Chapter 1 (Buffy/Spike, PG-13) by Chewbacha

2 Spikes 1 Buffy Chapter 3 (Buffy/Spike, Adult only) by Spikelover4ever

Last Hurrah Chapter 4 (Buffy/Spike, R) by ClowniestLivEver

You Kiss Me Chapter 3 (Buffy/Spike, R) by scratchmeout

Out of Africa Chapter 4 (Buffy/Spike, PG) by Passion4Spike

Cherry On Top Chapter 16 (Buffy/Spike, NC-17) by Maxineeden

What the Drabble? Chapter 55 (Buffy/Spike, R) by VeroNyxK84

Closer Chapter 1 (Buffy/Spike, R) by all_choseny

The Plunge Chapter 16 (Buffy/Spike, PG-13) by Harlow Turner

The Grapevine Chapter 16 (Buffy/Spike, PG-13) by Harlow Turner

A Very Summers Winter Chapter 18 (Buffy/Spike, PG-13) by VeroNyxK84

Spuffy's Little Helper Chapter 18 (Buffy/Spike, PG-13) by Alyot

The Merry Month of Magnus Presents...Chaotic Christmas Chapter 2 (Buffy/Spike, NC-17) by Passion4Spike

If You Free Me Then I'll Save You Chapter 1 (Spike/Faith, M) by SetsunaNoroi

[Images, Audio & Video]

PODCAST: Episode 8 - Fritz and the Techno-Pagans (I Robot, You Jane) by thesunnydalediaries

PODCAST: This Year's Girl by Buffy the Vampire Straya

[Fandom Discussions]

BtVS rewatch: SEASON 7 continued by multiple posters

Remember when Dawn ... continued by multiple posters

Vamp Willow and Xander in The Wish: who turned who? continued by multiple posters

Giles was the Ultimate Hypocrite by NoShip

SPIKE’S HANDS by michaelkudra

The Strongest by Inevitable_Force320

Was Drusilla beyond redemption? by jdpm1991

What are some of your crazy but possible BTVS or ATS theories? by Myrtle1119

Best Cordy line? by Princesstea93

"Don't mistake me, I do love the ladies..." by alrtight

Kennedy by ihatebugs200

Oz’s brief return by seaneeboy

Buffy the Vampire Slayer ratings by episode chart! by bbportali

Heartbreaking moment by sadhungryandvirgin

Cultural mindset of hypothetical lead actor if Buffy was remade today by Tuxedo_Mark

Foreshadowing(s4ep15) by FlamingosFortune

Which scene listed on the poll do you find just as disappointing? by Opening_Knowledge868

Forrest by Inspirational_Owl

Tell me your ranked top 7 seasons in Buffy :) by JovBreeze02

Fans of Wesley: do you prefer early Wes (seasons 1-2/3) or badass/dark Wesley (post S3)? by JellyfishDry9464

Am I the only one who only loves the series till the 3rd season? by koken_halliwell

How are potential slayers chosen? by Disastrous_Ad_4795

IM F-ING DONE by wisteria_grey

Was Jasmine aware of the First evil? by Disastrous_Ad_4795

Faith backstory questions by classified12345

Were Kendra and Buffy as connected as Faith and Buffy were? by classified12345

In your feels by Inevitable_Force320

Which Scooby would had benefited the most if they sang for Lorne? by jdpm1991

S5 E19 Time Bomb: Illyria (& Connor) by wisteria_grey

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[feua-old]