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mobmaxime · 10 months ago
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full-stackmobiledeveloper · 10 days ago
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Mobile App Analytics in 2025: Tracking ROI and Understanding User Behavior
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Understanding user behavior is crucial for achieving business success. Research shows that 56% of customers will abandon a company after just one negative experience, highlighting the need to prioritize user satisfaction.
Industry leaders like Amazon have mastered user behavior analysis. By monitoring how customers interact with their platforms, Amazon can provide personalized product recommendations, streamline website navigation, and enhance the overall user experience.
If you're struggling to keep your users engaged or understand their needs, incorporating gamification elements, such as loyalty rewards and challenges, can significantly boost user interaction and retention. Let's explore how user behavior analytics can help you build lasting relationships with your audience.
What is User Behavior & User Behavior Analytics (UBA)?
User behavior refers to the actions, preferences, and decision-making processes of individuals when interacting with a product, service, or platform. This includes clicks, navigation paths, feature usage, and purchase decisions.
User Behavior Analytics (UBA), on the other hand, involves collecting and analyzing data related to these interactions. It helps businesses identify patterns, preferences, and potential friction points. UBA not only improves the user experience but also enhances operational efficiency and strengthens cybersecurity by detecting anomalous activities.
As UBA tools continue to evolve, companies can now conduct real-time analysis, allowing for proactive personalization and immediate user support. However, ethical data handling and user privacy protection are essential for responsible UBA implementation.
Why Understanding User Behavior Matters
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Insights into user behavior are invaluable for businesses aiming to optimize customer experiences, drive conversions, and achieve sustainable growth. By leveraging user behavior analytics effectively, companies can tailor their offerings to meet user needs, enhance engagement, and foster long-term customer loyalty. Here are some benefits:
- Optimizes Customer Experience: 
  Understanding user behavior helps create smoother, more satisfying user journeys.
- Boosts Conversions:
  Tailored user experiences based on behavior increase conversion rates.
- Drives Sustainable Growth: 
  Behavioral data guides long-term, scalable business strategies.
- Meets User Expectations:
  Users today expect seamless, personalized app interactions.
- Reveals Key Insights:
  Analyzing clicks, drop-offs, and feature usage uncovers real user needs.
- Improves Retention & Loyalty:
  Personalized experiences encourage users to return and stay engaged.
- Identifies Friction Points:
  Behavioral data highlights usability issues and bottlenecks.
- Guides UX Enhancements: 
  Insights inform design improvements for better usability.
- Informs Marketing Strategy:
  Behavior-driven campaigns resonate more with users.
- Adopted by Industry Leaders:
  Brands like Amazon and Netflix leverage this data for personalization and loyalty.
-Enables Proactive Innovation:
 A deep understanding of users fuels smarter, user-centric product development.
- Delivers Measurable Results:
  Insight-driven decisions lead to tangible business outcomes.
A Comprehensive Guide to Understanding User Behavior
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1. Establish Clear Objectives
Start by defining your goals, whether they focus on increasing conversion rates, enhancing onboarding processes, or reducing customer churn. Having clear objectives will shape how you collect and analyze data. 
Implement interactive tooltips and onboarding walkthroughs to guide users effectively, leading to higher feature adoption rates and ensuring that the data collected accurately reflects user engagement.
 2. Collect Relevant Data
Utilize a variety of sources, such as Google Analytics, in-app surveys, customer interviews, and feedback forms, to gather meaningful insights. Combining quantitative data (like clicks and page views) with qualitative feedback (including user opinions and frustrations) will provide a comprehensive understanding of user behavior.
Consider using context-sensitive surveys or modal prompts to collect valuable feedback without disrupting the user experience.
3. Analyze and Interpret Data
Use analytics tools to identify patterns and correlations within the data. This step helps determine what is working well, where users are dropping off, and what improvements are required to enhance the user experience.
For additional insights, consider reading our guide on how to analyze and present survey results effectively.
4. Develop Detailed User Personas
Leverage your findings to create detailed user personas that accurately reflect real user behaviors, needs, and goals. These personas can help humanize the data and offer valuable guidance for product development decisions.
Incorporating gamification strategies, such as progress bars and profile completion indicators, can further engage users and enhance their experience.
5. Mapping User Journeys Creating a user journey map is essential in outlining every touchpoint a customer interacts with, from initial discovery to final conversion. This strategic mapping allows for the identification of friction points and opportunities to enhance the overall user experience.
Implementing tactics such as exit-intent popups offering discounts or support can effectively reduce bounce rates and improve conversion rates.
6. Identifying Pain Points and Opportunities Leveraging analytics to pinpoint where users encounter difficulties is crucial. By resolving these pain points, customer retention can be increased, while identifying opportunities can lead to enhanced satisfaction and feature adoption.
7. Testing, Iterating, and Improving Running A/B tests, conducting usability studies, and implementing iterative design cycles are key components in the process of refining the user experience. Testing helps validate changes and ensures continuous improvement.
8. Monitoring and Optimization It is essential to consistently track key performance indicators (KPIs) and gather user feedback. Optimization can be achieved by updating strategies regularly to align with evolving customer needs and industry trends.
Key Metrics for Tracking User Behavior
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Monitoring user behavior is essential for optimizing the performance of your app or website. By tracking key metrics, you can gain valuable insights into how users interact with your platform and make informed decisions to improve their experience. Here are some critical metrics that you should be monitoring:
1. Session Duration: This metric measures the amount of time users spend on your app or site. A longer session duration typically indicates higher engagement and interest in your content.
2. Page Views: The total number of pages viewed by users. Monitoring this metric can help you understand which pages are most popular and which may need improvement.
3. Bounce Rate: The percentage of users who leave your site after visiting only one page. A high bounce rate could indicate that users are not finding what they are looking for or that your site is difficult to navigate.
4. Conversion Rate: The percentage of users who complete a desired action, such as making a purchase or signing up for a newsletter. Tracking this metric is crucial for measuring the effectiveness of your marketing efforts.
5. Click-through Rate (CTR): The number of clicks per impression. This metric is essential for assessing the performance of your call-to-action buttons and optimizing them for better results.
6. Retention Rate: The percentage of users who return to your site. A high retention rate indicates that users find value in your platform and are likely to become loyal customers.
7. Churn Rate: The percentage of users who stop using your service. Monitoring this metric can help you identify areas for improvement and reduce customer attrition.
8. Average Order Value (AOV): The average amount spent per transaction. Understanding this metric can help you optimize your pricing strategy and increase revenue.
9. Navigation Patterns: Analyzing the paths users take on your site and identifying drop-off points can help you improve the user experience and increase conversions.
10. Engagement Metrics: Monitoring likes, shares, video views, and other interactions can help you gauge user interest and tailor your
Three Effective Frameworks for Behavioral Analysis
1. The 5 Whys: The 5 Whys technique involves asking "why" five times to uncover the underlying cause of a problem. This method is particularly useful for gaining insight into issues such as low engagement or poor conversions.
2. Jobs-To-Be-Done (JTBD) The Jobs-To-Be-Done framework focuses on understanding the specific goals that users are trying to achieve with your product. By identifying pain points and adjusting your value proposition accordingly, you can better meet the needs of your target audience.
3. Segmentation Framework The Segmentation Framework involves grouping users based on demographics, behaviors, or usage patterns. By analyzing each segment individually, you can tailor features, campaigns, and messages to better suit the preferences and behaviors of different user groups.
Common Mistakes in Analyzing User Behavior
One common mistake that many analysts make is ignoring the context in which users are operating. It is crucial to consider the user's environment and intent when analyzing their behavior.
Another mistake is over-relying on numbers alone. It is important to not overlook the emotional or psychological factors that may be driving user behavior.
Confirmation bias is another pitfall to avoid. It is essential to seek out data that challenges pre-existing beliefs, rather than only looking for information that confirms them.
Static analysis, or failing to account for behavior changes over time, is another mistake that analysts often make. It is important to continuously monitor and adapt your strategy to reflect these changes.
To avoid these pitfalls, it is crucial to maintain an open, user-centric mindset and continuously evolve your strategy based on new insights and data. By doing so, you can ensure that your analysis is thorough, accurate, and effective in understanding user behavior.
Tools and Techniques for Behavioral Analysis
When it comes to analyzing user behavior, several tools and techniques can provide valuable insights.
Surveys & Feedback Tools: Tools such as Nudge allow for real-time feedback collection through polls, in-app prompts, or open-ended surveys. This is essential for gaining qualitative insights into user preferences and experiences.
Web Analytics: Platforms like Google Analytics, Adobe Analytics, and Mixpanel offer valuable data on website traffic, user flow, and conversions. By analyzing this data, businesses can make informed decisions to improve their online presence.
Heatmaps & Click Tracking: Visual tools like Hotjar and Crazy Egg provide insights into where users are engaging with a website or where they may be experiencing difficulties. This information can help businesses optimize their website for a better user experience.
Session Recording: Platforms like FullStory and Mouseflow allow businesses to observe real user behavior by recording user sessions. This can help identify usability flaws or points where users may be dropping off, allowing for targeted improvements.
A/B and Multivariate Testing: By testing different versions of pages, CTAs, or design layouts, businesses can determine what resonates best with users. This data-driven approach can lead to improved conversion rates and user engagement.
Customer Journey Mapping: Visualizing the user lifecycle can help businesses identify critical touchpoints and emotions throughout the user experience. By understanding the user journey, businesses can design frictionless and intuitive experiences that meet user needs and expectations.
Conclusion: Turning Insights into Action for Long-Term Success
In 2025, businesses can no longer afford to overlook the value of user behavior analytics in mobile app development. Understanding how users interact with your app—what they enjoy, where they struggle, and why they convert or churn—holds the key to maximizing ROI and delivering exceptional digital experiences. With the right tools and strategies, businesses can move beyond guesswork and make data-driven decisions that foster loyalty, improve retention, and drive sustainable growth.
At CQLSYS Technologies, we specialize in building intelligent, data-driven mobile applications that leverage advanced analytics to track user behavior, optimize performance, and boost ROI. Whether you're looking to improve user retention, personalize experiences, or make smarter product decisions, our team ensures your app evolves with your users’ needs.
Success in mobile app development isn’t just about downloads—it’s about engagement, satisfaction, and long-term value. Partner with CQLSYS Technologies to unlock the full potential of your app and thrive in the competitive digital landscape of 2025 and beyond.
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amin-tech-blogs · 6 months ago
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atcuality1 · 7 months ago
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Unlock the Future of Immersive Experiences with AR/VR Development Services
At Atcuality, we bring the future of digital experiences to life with our cutting-edge AR/VR development services. Our team of experts specializes in creating customized augmented and virtual reality solutions that elevate your brand and engage your audience like never before. Whether you’re looking to build interactive virtual environments, enhance customer experiences, or revolutionize training methods, we tailor each project to meet your unique business needs. Our AR/VR solutions are designed to seamlessly integrate into various industries, from gaming and entertainment to education, real estate, and healthcare. By choosing Atcuality’s AR/VR development services, you gain access to the latest technology and innovation that provides your users with an immersive and unforgettable experience. We focus on quality and precision to ensure that your augmented and virtual reality solutions are not only visually stunning but also highly functional and effective in achieving your business goals. Elevate your business with the power of AR/VR technology. Explore how we can help you bring your vision to life with our tailored AR/VR solutions.
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sstechsystemofficial · 9 months ago
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AI and Machine Learning Are Shaping Fleet Management Software | SSTech System
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AI and machine learning are rapidly transforming fleet management software, revolutionizing how fleets are managed in logistics and transportation.
Thus, using these technologies, the fleets’ managers can increase efficiency, decrease expenses, and implement safety measures innovatively. It is essential to understand what constitutes fleet AI, how the application powers fleets, and the transformation benefits it affords FMS.
What is fleet AI?
Fleet AI is a system that uses AI and machine learning in the executive of vehicle fleets. This technology involves applying data analytics on various aspects of the fleet and using prediction models and decision-making tools to improve these aspects.
Talking more about AI in fleet management, the following options are essential fleet route optimization that helps improve the daily route spending and, based on that, carries out effective and efficient work. Predictive maintenance will help minimize the risks and costs associated with vehicle breakdowns and maintenance.
How is AI used in fleet management Software?
AI and machine learning are utilized in fleet management in several key areas:
Route optimization
Current technologies such as artificial intelligence implement real-time data information systems and predictive analysis when determining routes accordingly Al in fleet management systems. These systems use traffic flow patterns, weather forecasts, and other past information to alert drivers to the most effective roads and fuel-efficient methods.
Predictive maintenance
Machine learning in fleet management is used to diagnose potential faults in vehicles, depending on the analysis of performance data. Since these machines are costly to repair, this proactive approach minimizes the breakdown time of the machinery while at the same time making the required maintenance in advance, thus cutting on cost.
Driver behavior monitoring
Real-time data captured using AI in fleet management systems can reveal information about driving style, including hard braking or nail acceleration. It helps train seasoned and new drivers, enhance road safety, and alleviate frequent breakdowns of transport facilities.
Fuel management
AI and machine learning can optimize fuel consumption by analyzing data from various sources. They help identify efficient routes, monitor fuel usage, and detect irregularities like theft or wastage.
Automated reporting and compliance
Automotive industry and logistics professionals can save time, report compliance, and automate the process using AI-powered fleet management software. This saves time when manually compiling documents for the fleet managers and also provides accurate records and information.
Advantages of AI and ML in FM software solutions
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The integration of AI and ML in fleet management software offers numerous benefits that enhance the efficiency and effectiveness of fleet operations:
Improved efficiency
AI and machine learning help different aspects of fleet management, from planning and implementing the most efficient routes to scheduling the times for vehicle maintenance. This leads to an enhancement in costs since healthcare resources are utilized optimally and efficiently.
Enhanced safety
Fleet analytics enables real-time analysis of driving behavior and vehicle performance, helping detect potentially hazardous conditions and minimize accident risk. This enhances monitoring and maintains high safety standards.
Cost Reduction
Reduced operating costs are some of the benefits that come with the use of AI in fleet management platforms, such as predictive maintenance and efficient fuel consumption. These include a bit of downtime and increased fuel consumption because when a manager reduces these aspects, they cut costs significantly.
Better decision making
AI in fleet management involves using technology to determine fleet managers’ decisions, given past data about a fleet’s performance. Data analysis lets managers be informed while making decisions on any aspect concerning the total fleet.
Scalability
The current generation of fleet management software often integrates artificial intelligence and machine learning, making the software solution very scalable. These systems offer flexibility regarding fleet size. They can scale easily, allowing the business to grow without needing to overhaul the existing systems.
AI in supply chain and logistics
Artificial intelligence in logistics and supply chain management has also changed the overall logistics field. When the supply chain is managed through artificial fleet management systems powered by artificial intelligence, it is much easier for companies to understand how the different parts of the supply chain network are performing.
SSTech system solutions and AI development services
Firms like SSTech System Solutions are well-positioned to offer the AI development services needed to strengthen fleet management and logistics. These services include designing and implementing tailor-made fleet management platforms suitable for the business, regardless of size, from a one-man business to a vast logistics company.
Mobile application development for fleet management
The advent of mobile applications and optimizing their use in managing vehicles has also added to the technological advancement of AI in fleet management systems. These applications offer open access to actionable data, allowing fleet managers to make decisions on the move.
Fleet management software of the modern type is being supported and developed by various companies that mainly focus on Android app development and iOS Application Development and can offer new products that perfectly fit the existing strategies.
Data analytics in fleet management
One can also discuss the importance of data analytics in fleet management and how it is crucial. Asynchronous methods like AI and machine learning help analyze large datasets to improve fleet management. Data analytics plays a crucial role in AI-driven fleet services, identifying trends and forecasting outcomes.
Fleet Management solutions and modern fleet management software
Modern fleet management software using artificial intelligence technology is transforming the logistics sector. New-generation software products provide a solution set to perform all operational activities of fleet management. They offer all the solutions required to operate fleets practically and legally, from route optimization to compliance.
Conclusion
Applying AI and machine learning to manage fleets has extended its benefits into fleet management software. With these technologies, fleet managers can optimize the various aspects of operations, such as efficiency, protection, and cost reduction.
In the logistics industry, it’s crucial to assess how AI-based fleet management systems can enhance efficiency and competitiveness. AI development, mobile app development, and data analytics are key to advancing fleet management with AI and machine learning.
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crossdevverse · 10 months ago
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What to Look for When Hiring Android App Developers | AIS Technolabs
Discover the key qualifications and skills to seek in Android app developers. Make informed hiring decisions with our essential guide
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catchy-technologies · 1 year ago
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Catchy Technologies: Setting the Standard for Web Development in Chennai
In the bustling tech hub of Chennai, one company stands out as the premier destination for web development services - Catchy Technologies. With a reputation for excellence and a commitment to innovation, Catchy Technologies has earned its place as the number one web development company in the city.
Why Catchy Technologies?
Catchy Technologies offers a wide range of services to meet the diverse needs of its clients. From website development to web application development, e-commerce solutions to digital marketing, Catchy Technologies has the expertise and experience to deliver exceptional results. Their team of skilled professionals works closely with clients to understand their goals and create custom solutions that exceed expectations.
Innovation and Excellence
What sets Catchy Technologies apart is its commitment to innovation and excellence. They are constantly exploring new technologies and techniques to stay ahead of the curve and deliver cutting-edge solutions to their clients. Whether it's adopting the latest web development frameworks or implementing best practices in user experience design, Catchy Technologies is always at the forefront of industry trends.
Client-Centric Approach
At Catchy Technologies, the client always comes first. They understand that every project is unique and take the time to listen to their clients' needs and objectives. This client-centric approach allows them to tailor their services to meet the specific requirements of each project, ensuring the best possible outcomes.
The Catchy Technologies Difference
When it comes to web development in Chennai, Catchy Technologies is in a league of its own. With its focus on innovation, excellence, and client satisfaction, it's no wonder they are the number one choice for businesses looking to take their online presence to the next level. If you're looking for a web development partner that delivers results, look no further than Catchy Technologies.
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nitishachauhan · 2 years ago
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The Top Impacts of Artificial Intelligence on Online Slot Games
When someone mentions artificial intelligence (AI), the majority of people think of robots or machines that can take over human beings. However, that's not always the case. AI is a prominent part of our lives today, thanks to the web and the applications we use. When it comes to gaming, you could be pleasantly surprised to know that AI is often utilized to enhance the player's overall experience while playing online games.
 artificial intelligence makes online slot games more exciting to play, with new twists and turns throughout the game. These innovative ways of playing keep players guessing because they don't know what the outcome will be for them. This keeps current players keen on the same game, but it also aids in attracting new players.
Visit us: https://www.perfectiongeeks.com/the-impact-of-artificial-intelligence-on-online-slot-games
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softwaretraining1 · 2 years ago
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Android Development Courses at - Zenixus E learning
"Discover the best way to learn Android development at Zenixus E Learning! Embrace the limitless potential of Android app development with our extensive courses. Gain insights from seasoned professionals, acquire practical skills, and create your own Android apps. Kickstart your tech career today and delve into the world of Android development!
Visit our website: www.zenixus.in
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developer4u · 2 years ago
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How to Find Best Mobile App Development Company in Canada?
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To find the best mobile app development company in Canada, consider following these steps:
Define your requirements: Clearly outline your app development project, including your objectives, features, platforms, timeline, and budget. This will help you communicate effectively with potential development companies.
Research and shortlist: Conduct thorough research to identify top app development companies in Canada. Look for companies with a strong portfolio, positive client reviews, and experience in your industry or niche. Consider factors such as expertise, technology stack, team size, and location.
Evaluate their expertise: Review the company's expertise in mobile app development, including their technical skills, experience with various platforms (such as iOS and Android), and knowledge of emerging technologies.
Check their portfolio: Examine the company's portfolio to assess the quality and diversity of their past projects. Look for apps that align with your vision and demonstrate their ability to deliver innovative and user-friendly solutions.
Read client reviews and testimonials: Look for testimonials and reviews from previous clients to gauge their satisfaction with the company's services. Consider their feedback on communication, project management, responsiveness, and overall experience.
Discuss your project: Reach out to the shortlisted companies and discuss your project requirements. Pay attention to their responsiveness, communication skills, and willingness to understand your needs. Request a proposal or detailed estimation for your project.
Consider their approach and methodology: Inquire about their development process, methodologies (such as Agile or Waterfall), and quality assurance practices. A well-defined and structured approach ensures efficient project execution and a high-quality end product.
Assess their team: Evaluate the expertise and experience of the development team. Consider factors such as qualifications, certifications, and the availability of dedicated project managers and UX/UI designers.
Communication and collaboration: Effective communication and collaboration are vital for a successful partnership. Evaluate how the company communicates and ensures regular updates on project progress, milestones, and challenges.
Budget and cost: Consider the pricing structure, payment terms, and value for money. While it's important to stay within your budget, prioritize the quality and long-term value of the app over the lowest cost option.
Non-disclosure agreement (NDA): Ensure that the company is willing to sign a non-disclosure agreement to protect your confidential information and intellectual property.
Seek referrals or recommendations: Ask for recommendations from colleagues, friends, or industry experts who have experience with app development companies in Canada.
By following these steps and conducting thorough research and evaluation, you can find the best mobile app development company in Canada that aligns with your project requirements and can deliver a high-quality and successful mobile app.
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mariacallous · 5 months ago
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In recent years, commercial spyware has been deployed by more actors against a wider range of victims, but the prevailing narrative has still been that the malware is used in targeted attacks against an extremely small number of people. At the same time, though, it has been difficult to check devices for infection, leading individuals to navigate an ad hoc array of academic institutions and NGOs that have been on the front lines of developing forensic techniques to detect mobile spyware. On Tuesday, the mobile device security firm iVerify is publishing findings from a spyware detection feature it launched in May. Of 2,500 device scans that the company's customers elected to submit for inspection, seven revealed infections by the notorious NSO Group malware known as Pegasus.
The company’s Mobile Threat Hunting feature uses a combination of malware signature-based detection, heuristics, and machine learning to look for anomalies in iOS and Android device activity or telltale signs of spyware infection. For paying iVerify customers, the tool regularly checks devices for potential compromise. But the company also offers a free version of the feature for anyone who downloads the iVerify Basics app for $1. These users can walk through steps to generate and send a special diagnostic utility file to iVerify and receive analysis within hours. Free users can use the tool once a month. iVerify's infrastructure is built to be privacy-preserving, but to run the Mobile Threat Hunting feature, users must enter an email address so the company has a way to contact them if a scan turns up spyware—as it did in the seven recent Pegasus discoveries.
“The really fascinating thing is that the people who were targeted were not just journalists and activists, but business leaders, people running commercial enterprises, people in government positions,” says Rocky Cole, chief operating officer of iVerify and a former US National Security Agency analyst. “It looks a lot more like the targeting profile of your average piece of malware or your average APT group than it does the narrative that’s been out there that mercenary spyware is being abused to target activists. It is doing that, absolutely, but this cross section of society was surprising to find.”
Seven out of 2,500 scans may sound like a small group, especially in the somewhat self-selecting customer base of iVerify users, whether paying or free, who want to be monitoring their mobile device security at all, much less checking specifically for spyware. But the fact that the tool has already found a handful of infections at all speaks to how widely the use of spyware has proliferated around the world. Having an easy tool for diagnosing spyware compromises may well expand the picture of just how often such malware is being used.
“NSO Group sells its products exclusively to vetted US & Israel-allied intelligence and law enforcement agencies,” NSO Group spokesperson Gil Lainer told WIRED in a statement. "Our customers use these technologies daily.”
iVerify vice president of research Matthias Frielingsdorf will present the group's Pegasus findings at the Objective by the Sea security conference in Maui, Hawaii on Friday. He says that it took significant investment to develop the detection tool because mobile operating systems like Android, and particularly iOS, are more locked down than traditional desktop operating systems and don't allow monitoring software to have kernel access at the heart of the system. Cole says that the crucial insight was to use telemetry taken from as close to the kernel as possible to tune machine learning models for detection. Some spyware, like Pegasus, also has characteristic traits that make it easier to flag. In the seven detections, Mobile Threat Hunting caught Pegasus using diagnostic data, shutdown logs, and crash logs. But the challenge, Cole says, is in refining mobile monitoring tools to reduce false positives.
Developing the detection capability has already been invaluable, though. Cole says that it helped iVerify identify signs of compromise on the smartphone of Gurpatwant Singh Pannun, a lawyer and Sikh political activist who was the target of an alleged, foiled assassination attempt by an Indian government employee in New York City. The Mobile Threat Hunting feature also flagged suspected nation state activity on the mobile devices of two Harris-Walz campaign officials—a senior member of the campaign and an IT department member—during the presidential race.
“The age of assuming that iPhones and Android phones are safe out of the box is over,” Cole says. “The sorts of capabilities to know if your phone has spyware on it were not widespread. There were technical barriers and it was leaving a lot of people behind. Now you have the ability to know if your phone is infected with commercial spyware. And the rate is much higher than the prevailing narrative.”
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nishtha135 · 6 months ago
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Which coding languages should I learn to boost my IT career opportunities?
A career in IT needs a mix of versatile programming languages. Here are some of the most essential ones:
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Python – Easy to learn and widely used for data science, machine learning, web development, and automation.
JavaScript – Key for web development, allowing interactive websites and backend work with frameworks like Node.js.
Java – Known for stability, popular for Android apps, enterprise software, and backend development.
C++ – Great for systems programming, game development, and areas needing high performance.
SQL – Essential for managing and querying databases, crucial for data-driven roles.
C# – Common in enterprise environments and used in game development, especially with Unity.
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ausetkmt · 5 months ago
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In recent years, commercial spyware has been deployed by more actors against a wider range of victims, but the prevailing narrative has still been that the malware is used in targeted attacks against an extremely small number of people. At the same time, though, it has been difficult to check devices for infection, leading individuals to navigate an ad hoc array of academic institutions and NGOs that have been on the front lines of developing forensic techniques to detect mobile spyware. On Tuesday, the mobile device security firm iVerify is publishing findings from a spyware detection feature it launched in May. Of 2,500 device scans that the company's customers elected to submit for inspection, seven revealed infections by the notorious NSO Group malware known as Pegasus.
The company’s Mobile Threat Hunting feature uses a combination of malware signature-based detection, heuristics, and machine learning to look for anomalies in iOS and Android device activity or telltale signs of spyware infection. For paying iVerify customers, the tool regularly checks devices for potential compromise. But the company also offers a free version of the feature for anyone who downloads the iVerify Basics app for $1. These users can walk through steps to generate and send a special diagnostic utility file to iVerify and receive analysis within hours. Free users can use the tool once a month. iVerify's infrastructure is built to be privacy-preserving, but to run the Mobile Threat Hunting feature, users must enter an email address so the company has a way to contact them if a scan turns up spyware—as it did in the seven recent Pegasus discoveries.
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“The really fascinating thing is that the people who were targeted were not just journalists and activists, but business leaders, people running commercial enterprises, people in government positions,” says Rocky Cole, chief operating officer of iVerify and a former US National Security Agency analyst. “It looks a lot more like the targeting profile of your average piece of malware or your average APT group than it does the narrative that’s been out there that mercenary spyware is being abused to target activists. It is doing that, absolutely, but this cross section of society was surprising to find.”
Seven out of 2,500 scans may sound like a small group, especially in the somewhat self-selecting customer base of iVerify users, whether paying or free, who want to be monitoring their mobile device security at all, much less checking specifically for spyware. But the fact that the tool has already found a handful of infections at all speaks to how widely the use of spyware has proliferated around the world. Having an easy tool for diagnosing spyware compromises may well expand the picture of just how often such malware is being used.
“NSO Group sells its products exclusively to vetted US & Israel-allied intelligence and law enforcement agencies,” NSO Group spokesperson Gil Lainer told WIRED in a statement. "Our customers use these technologies daily.”
iVerify vice president of research Matthias Frielingsdorf will present the group's Pegasus findings at the Objective by the Sea security conference in Maui, Hawaii on Friday. He says that it took significant investment to develop the detection tool because mobile operating systems like Android, and particularly iOS, are more locked down than traditional desktop operating systems and don't allow monitoring software to have kernel access at the heart of the system. Cole says that the crucial insight was to use telemetry taken from as close to the kernel as possible to tune machine learning models for detection. Some spyware, like Pegasus, also has characteristic traits that make it easier to flag. In the seven detections, Mobile Threat Hunting caught Pegasus using diagnostic data, shutdown logs, and crash logs. But the challenge, Cole says, is in refining mobile monitoring tools to reduce false positives.
Developing the detection capability has already been invaluable, though. Cole says that it helped iVerify identify signs of compromise on the smartphone of Gurpatwant Singh Pannun, a lawyer and Sikh political activist who was the target of an alleged, foiled assassination attempt by an Indian government employee in New York City. The Mobile Threat Hunting feature also flagged suspected nation state activity on the mobile devices of two Harris-Walz campaign officials—a senior member of the campaign and an IT department member—during the presidential race.
“The age of assuming that iPhones and Android phones are safe out of the box is over,” Cole says. “The sorts of capabilities to know if your phone has spyware on it were not widespread. There were technical barriers and it was leaving a lot of people behind. Now you have the ability to know if your phone is infected with commercial spyware. And the rate is much higher than the prevailing narrative.”
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a-fox-studies · 11 months ago
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So what kinda coding do you do in Python?
Like app development, game development, Data Crunching, Machine Learning, Simulations, etc etc?
Im currently learning how to develop desktop apps using Python. I have a love-hate with Java, but I can tolerate it since Im also learning android app dev :)
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web-scraping-tutorial-blog · 3 months ago
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Top 5 Programming Languages to Master in 2025
Programming language theory is the subfield of computer science that studies the design, implementation, analysis, characterization, and classification of programming languages.
1. Java
You might ask, “Is Java obsolete?” Of course not.
Why is Java still popular? Java is one of the oldest and most robust programming languages. It is also an object-oriented language mainly used for Android application development. This is one of the main reasons it is still used today. However, with the advent of programming languages ​​like Kotlin (also suitable for Android development), Java is becoming less popular.
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2. Swift
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3. SQL
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4. JavaScript
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5. Python
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The amazing thing about Python is that it’s a general-purpose programming language used to build a wide range of applications. Furthermore, it is active in artificial intelligence. Self-driving cars, Wal-Mart auto-payment, and many automation and machine learning (ML) apps were developed through Python. This makes this language more important and rapidly popularizes. In addition, Python is easier to learn than all other languages ​​and is easy for beginners. You can also build complex applications relatively easily and quickly. In the United States, the average salary for Python developers is about $ 78,000, while experienced developers can be as high as $ 122,000.
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roseliejack123 · 2 years ago
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From 'Write Once, Run Anywhere' to Strong Security: The Java Advantage
Java, a programming language and technology ecosystem, has solidified its place in the digital world as a versatile and powerful tool. With its "Write Once, Run Anywhere" capability and an extensive array of features, Java has been instrumental in diverse domains, from mobile app development to building enterprise-level systems. This blog explores the strengths of Java, including its portability, robustness, vast ecosystem, and the thriving community that supports it. We will also discuss the value of structured training and the role of ACTE Technologies in nurturing your Java skills. By the end of this journey, you'll have a deep appreciation for the enduring excellence of Java and its role in the ever-evolving tech industry.
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The Power and Versatility of Java:
1. Portability and Cross-Platform Compatibility:
Java's claim to fame, "Write Once, Run Anywhere," is not just a marketing slogan. It's a fundamental principle of Java that sets it apart. This feature is made possible by the Java Virtual Machine (JVM), which allows Java code to run on any platform that has a compatible JVM. This portability has been a game-changer, especially in a world where a diverse range of devices and operating systems coexist. Whether it's Windows, macOS, or Linux, Java applications run seamlessly, eliminating compatibility issues and reducing development time and effort.
2. Robust and Secure:
Java's architecture prioritizes robustness and security. It employs strong type checking, automatic memory management (garbage collection), and comprehensive exception handling. These features make Java code less prone to common programming errors and vulnerabilities. For businesses and organizations where system reliability and data security are critical, Java's robustness and built-in security mechanisms make it a go-to choice. Critical systems, such as banking applications, rely on Java to ensure the highest level of protection against errors and threats.
3. Vast Ecosystem:
The Java ecosystem is vast and varied. It includes an extensive library of classes, frameworks, and tools that cater to a wide range of application development needs. Some of the notable components of this ecosystem include:
Java Standard Library: Java's standard library provides a wealth of pre-built classes and utilities for common programming tasks, simplifying development.
Enterprise JavaBeans (EJB): For enterprise-level applications, EJB offers a framework for building scalable, distributed, and transactional components.
JavaServer Pages (JSP) and Servlets: These technologies enable the development of dynamic web applications, making Java a popular choice for web development.
Spring Framework: Spring is a comprehensive framework for building enterprise-level applications, offering features like dependency injection, aspect-oriented programming, and more.
Android Development: Java serves as the primary language for developing Android mobile applications, further expanding its reach.
4. Community and Support:
Java's success is not only due to its technical prowess but also its thriving community of developers, enthusiasts, and experts. This community-driven approach ensures that Java remains relevant, up-to-date, and aligned with industry best practices. Developers can find a wealth of resources, forums, and collaborative environments where they can learn, share knowledge, and solve challenges. The community's collective wisdom and problem-solving spirit have contributed to the continuous evolution of Java.
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Java's enduring excellence is a testament to its portability, robustness, vast ecosystem, and strong community support. If you're looking to harness the potential of Java and embark on a journey of learning and mastery, consider exploring the Java training programs offered by ACTE Technologies. With dedication and the right resources, you can leverage Java's capabilities and contribute to the ever-evolving tech landscape.
Java has stood the test of time, offering unparalleled portability, robustness, a rich ecosystem, and a vibrant community. Whether you're building enterprise-level applications or dynamic web services, Java remains a reliable choice. ACTE Technologies' structured training can help you unlock the full potential of Java, enabling you to thrive in the dynamic tech industry.
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