#nolaesoteric

[rubysabbathwolfe]

The week of my birthday my daughter was diagnosed with leukemia. I haven’t been able to work since and made the decision to let go of nola esoteric as a company. I’m working on a new project and will make the shift soon. Of course it will boast the same top notch quality standards but be more specific and exclusive. Everything has changed in my life over the last three months. I’ve moved, lived my worst nightmare, and gone through hell. Now it’s time to let go and move forward. I have to sell through what’s left of this amazing brand. So while I’m trying to get my life back on track.. Please consider supporting my daughter and I with a purchase or donation via our go fund me [link in bio]. I’m a single mom receiving no monetary support from her father or the state government. This work is all I have.. creating magic to help others is my life. I am an astrologer, tarot, and palm reader with 20+ years experience. I’ve worked for major holistic skin care and supplement companies. Now I work for myself. Everything I make is done with great attention to detail and endless passion for my craft. While I’m coming back to life from the brink of hopelessness, your support means everything to me. Thank you so much. Xo- Ruby 🖤🔥 . . . . . #octoberfuckyeah #nolaesoteric #allthatremainsiswitchcraft #witchesgonnawitch #clearancesale #occultshop #crytals #salves #herbalism #potions #esoteric #macabre #neworleans #singlemomlife #livingwithcancer #womenownedbusiness (at Lower Ninth Ward) https://www.instagram.com/p/BofIhVEnHDX/?utm_source=ig_tumblr_share&igshid=uwwb10jjinei

[forestduck]

Anointing Oil | Attraction by NolaEsoteric

[ancient-hearts]

Hello my lovely souls... The holiday season is about to start and that makes me wanna tell you all about a few of my favourite small shops owned by wonderful people that deserve your support. Getting handmade amd unique items from small businesses for christmas is the most amazing way to bring a smile to a lot of faces. Your friends and family will love the creative pieces and the shop owners are grateful and happy about every purchase. (I know for a fact that some are doing little happy dances when they sell something 😉) Natural and witchy beauty and health products: @shopxosceletons @nolaesoteric Witchy and magical crystal jewelry amd accessories: @katjablondinjewelry @gorimbauddesigns I want to follow all your favourote shops and see if I can find some nice presents for my family there... tag them in the comments or share them with the hashtag #shopsmall to give them a little support. Love, Gwen #shopsmall #handmade #etsy #witchesofinstagram #supportdarkart #supporthandmade #supportsmallbusiness #witchy #natural #unique #christmas #cybermonday #blackfriday #darkart #wotchcraft #occult #jewelry #crystals #apothecary #cosmetics #grrrrrlgang #supporteachother #womenstandtogether #selfmade #liveauthentic #gifts

[etsycult]

Anointing Oil | Attraction by NolaEsoteric

[mavwrekmarketing]

Image: ambar del moral/mashable

Katie Karpetz is a business witch.

No, really. Karpetz, a Canadian who identifies as a bog witch because of her unruly hair, is literally in the business of selling products marketed specifically for other witches.

SEE ALSO: Instagram shares magical ‘Harry Potter’ illustration to mark 20-year anniversary

She sells everything from vintage amethyst tower wands designed to soothe insomnia, to custom-made “witch bottles” whose recipes are top secret. For the uninitiated, a witch bottle acts as a “recharging” agent for different parts of the psyche.

Her preferred medium for displaying and advertising her inventory? Her Instagram account, @WitcheryWay.

A post shared by The Witch (@witcheryway) on Jul 5, 2017 at 7:21am PDT

Karpetz is not alone. A quick Instagram search for the hashtag #WitchesofInstagram will garner you over 700,000 results, and many of them are selling witchy wares.

There is no one particular path of witchcraft all of these business witches follow. Some identify as Wiccan, while others ascribe to Paganism, and others still prefer the term secular witchcraft. A lot of witches dont like to label their beliefs, and instead say what sort of traditions influence them the most, such as Germanic paganism, Hoodoo, root work (folk-based witchcraft), or Brujeria (Hispanic-based witchcraft).

The products the Instagram witches sell are as vast and diverse as their spiritual paths. There are magazines curated especially for witches, tarot cards with original illustrations, herbs and oils with various protection and healing properties, amulets and pendants, and, of course, an abundance of crystals.

Whats more, there exists a community among these Instagram business witches, in which the account owners often personally know and support each other with promotions, free of charge.

Everyones pretty supportive, radical feminists, building each other up, and giving shout outs to each other, said Christy Patton, founder of the New Orleans School for Esoteric Arts and operator of the witchy-lifestyle Instagram account, @NolaEsoteric.

We buy each others products, and we put them on our own Instagram stories.

A post shared by Nola Esoteric (@nolaesoteric) on Jun 28, 2017 at 12:51pm PDT

Christie Patton and Josie Campos of Nola Esoteric (left to right)

However, many of these self-made business witches did not start their Instagram accounts with the intention of building occult business empires. Karpetz began her account five years ago as a private space where she could post all the witchy stuff [she] was into, as well as items she was making for herself.

In the beginning it was just for me, Karpetz said of her Instagram account, which now has over 50,000 followers, in an email to Mashable. What started [the business] was a witch bottle I had created; after I posted it on Instagram people were asking where they could buy it.

A community of online activists

The Instagram witches are mostly self-taught through books, art, and the internet; Patton was actually inspired to start her school because of the lack of esoteric art teachers in New Orleans. However, most witches agree that witchcraft is, by nature and history, a solitary venture. That is why having the Instagram community is so unique.

We have become really close friends with some really amazing witches on Instagram, Patton said. We have friends all over the world.

Instagram is also used for promotions and feedback; most business witches actually sell their products on an accompanying website or Etsy store. Mashable reached out to Instagram for comment regarding its policy on promotion.

The promised benefits of the products range from personal improvement, such as making oneself more focused, to widespread good, like destroying fascism. Instagrams interface also allows customers to post a review as a comment right on the photo of whichever product is being advertised.

We all make very natural products for spiritual people because were ethically radical, said Josie Campos, Patton’s esoteric apprentice. We want change.

A post shared by Nola Esoteric (@nolaesoteric) on Jul 19, 2017 at 12:46pm PDT

Campos said she noticed this radical shift in the Instagram business witch community following the 2016 U.S. presidential election. The organization W.I.T.C.H. has seen a resurgence, a sizable number are signing up to hex the patriarchy, and, as an act of protest, Patton and Campos sold a special tea they created to honor the election results.

We collaborated with another Instagram witch, @cattailapothacary, and created this tea blend called This Tea Grabs Back, Patton said. It was made of cat herbs. (Don’t worry, the tea didn’t involve actual cats, just feline-named herbs and plants like pussy willow).

Its about how we as witches and as women could resist together, Campos added. And that even though we currently have to exist within a capitalist system, we can do it ethically.

Patton believes the political climate following the election has led to a surge in witchcrafts popularity as a whole, which she says she has seen, albeit anecdotally, reflected in her own business.

Witchcraft has been a big thing because of that feeling of hopelessness, Patton said. Especially right now, now that hopelessness is more accentuated. Most people are looking for answers and looking for change, and theyll keep practicing witchcraft if it helps them feel better.

Commercialization: for better or worse

Its hard to miss the recent commercialization and popularization of witchcraft in mainstream culture. Lana Del Rey has tweeted out the best dates for spell-casting and Urban Outfitters now sells crystals (and perfume with crystals in it), spell books, and tarot cards.

At the stroke of midnight Feb 24, March 26, April 24, May 23

Ingredients can b found online http://pic.twitter.com/PsjNpIODZE

Lana Del Rey (@LanaDelRey) February 24, 2017

Many of the Instagram witches dont take issue with magic becoming more mainstream. They do, however, have a problem with the methods mainstream retailers use. Campos and Patton wanted to stress that their products are created differently from those of a big-box chain.

All our herbs are organic and fair trade; we grow them ourselves,” Patton said.

A post shared by Urban Outfitters (@urbanoutfitters) on Nov 19, 2016 at 9:51am PST

Patton, Campos and the other business witches of Instagram are aware that many people who buy their products and witchy products from other stores are not interested in becoming practicing pagans. The idea of a witchy aesthetic has become something cultivated by many millennials, and they know it.

It doesnt bother us if theyre just interested in that. If youre interested in the aesthetic, I hope you stay for the products, Patton said.

Patton and Campos call these people dabblers, and warned that dabbling in witchcraft is not advisable.

When youre dabbling youre not taking yourself seriously, Campos said. Its dangerous and something people shouldnt try; its not just fun, muggles, Harry Potter its a spiritual belief.

Some members of the community disagree; they do not see a danger in people trying on witchcraft for size. Sarah Telaar (Gwen Hawk on social media) who is from Germany and runs the popular Instagram account @ancient_hearts, said one of her products in particular is aimed at newcomers.

I feel like a certain range of products, like my Herb Witch Boxes that are really popular, go out to people that are new to witchcraft or want to start learning more, Telaar said via email to Mashable. Which is absolutely perfect because these products are designed as starter kits for beginners.

A post shared by Ancient Hearts (@ancient_hearts) on Jun 15, 2017 at 9:43am PDT

Not all Instagram witches, however, are okay with the appropriation of the occult as an aesthetic. Olivia McMaster, a practicing Wiccan who is active in the Instagram witch community, said she finds the idea of a witchy aesthetic irksome.

I find it disrespectful to an extent, she said in an email to Mashable. While being interested in a faith or culture is great, using our symbols and traditions for your aesthetic isnt ok. Its a culture and a tradition and something that I and other witches take seriously, and commercializing our religion is hurtful.

McMaster did contend, however, that the commercialization did have some benefits. It gets the publics attention to the truth about witchcraft, she said. Its not like American Horror Story: Coven. Were real people with an amazing and unique and diverse religion, and I wish people saw the real us, not the make-believe, Hollywood depiction of witches.

Moving forward: the future of the business witch

The movement of magic into mainstream culture, Patton said, has allowed many older witches to come out of the broom closet, and be open and proud of their spirituality.

McMaster agreed that the publics fear of witches and witchcraft has begun to dim in recent years. We can be more vocal about our beliefs nowadays, and on social media, people are seemingly more accepting, she said.

As for the future, the witches believe that, despite the current state of affairs in the world, the future is bright. Patton and Campos are even planning to open a physical store to sell their products and, presumably, advertise their wares on Instagram. They view their enterprise as more than just a store they see it, and their social media presence, as a way to shape the future.

A post shared by Nola Esoteric (@nolaesoteric) on Nov 12, 2016 at 8:16pm PST

Its about re-educating the next generation, Patton said. All these old, white dudes will be dead in 15 to 20 years, and we have to be able to shape how the world will change. Instagram is just one tool to do that.

WATCH: ‘Forest Bathing’: How steeping yourself in nature could help with stress

Read more: http://ift.tt/2tq0eUP

The post Business witches of Instagram take sorcery to a new level appeared first on MavWrek Marketing by Jason

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[rubysabbathwolfe]

Two brand new natural perfumes were put on the site a few days ago. Redemption and Savior are both young Amber compound based with Neroli, Jasmine, and Palmarosa. Savior hits earthy heart notes with frankincense, myrrh, and the entrancing sweet allure of Douglas fir. Redemption is citrusy, sunny, and spicy with ginger, black pepper, and cheerful kumquat. I’ve got a lot of new natural perfumes that I’ve been working on for weeks and hope to update the website this weekend. As always every natural perfume is made with homegrown, urban crafted, and/or organic whole botanicals. I exclusively use certified pure therapeutic grade essential oils and organic carriers as well. Want to guess my Venus sign? It’s Virgo, if that’s never been obvious before! Haha! Check out the ceremony scents category at Nolaesoteric.com thanks for your support! . . . . . . #nolaesoteric #womenownedbusiness #essentialoils #singlemom #femmepower #pride2018 #neworleanswitch #neworleansbusiness #NewOrleans #witchcraft #nolaesotericceremony #heybabyitswitchcraft #feministasfuck #witchesdoitbetter #allthatremainsiswitchcraft #dontfuckwithwitches #essentialoils #herbalism #radicalselfcare #naturalperfume #perfumeoil #spells #florals #amber #witchshop #witchbabe #bodycare #shopnola #swampwitch #selfcarematters #veganasfuck (at Uptown - Carrollton, New Orleans, Louisiana)

[rubysabbathwolfe]

Y’all have you checked out the apothecary offerings lately? These herb bottles are newish and have rapidly become one of my top sellers. I just added some new choices last week including Mandrake, Wormwood, Nettles, and others. I love that y’all love them! Today I shipped every single open order including international ones. I’m planning to update the website through tomorrow with some new things. I’m also restructuring some listings, adding new sizes, and adding new sections to the website. Perhaps you’ve noticed my use of “Ceremony” in the branding and name lately. I’m transitioning Nola Esoteric into a new name! Surprise! I hope y’all love it as much as I do. Ceremony is my life. Everything in my work and my world revolves around ceremony and ritual. I spent a year waiting for a new name to come and when it occurred me I’d already been calling my oils + perfumes “ceremony scents” I realized I’d already chosen the perfect name. It was a funny “duh” moment. I founded this brand as a sister company to my witchcraft school New Orleans School for Esoteric Arts in February 2016. It began in my home studio and I’ve returned full circle back to my sacred space. Everything is evolving as it should be, as always. Thank you so much for your support and love. It means the world to me. Y’all are the best 🖤 . . . . . #witchcraft #nolaesoteric #nolaesotericceremony #ceremony #ritual #herbalism #herbs #selfcare #witchbabe #womenownedbusiness #radicalselflove #selfcarematters #magic #occult #witchshop #mandrake #nettles #wormwood #crystals #bodycare #swampwitch #incense #altar #neworleans #neworleansbusiness #veganasfuck (at Uptown - Carrollton, New Orleans, Louisiana)

[rubysabbathwolfe]

Hello everyone. Perhaps you’ve seen my story lately. I never imagined this would be a story I’d be sharing. My daughter, who’s turning 3 this month, has been diagnosed with acute lymphoblastic leukemia. It will be years before this war can rest. She is my everything, my favorite person, my best friend. She’s been in the hospital for a week and won’t be leaving for at least another month. I keep repeating aloud how I cannot believe this is happening. Everyone keeps telling me I’m strong, that I’m a warrior, that my daughter is too. I believe those words. I hold them so closely because they’re true. Right now I’m moving across town as well. There is peace in the chaos. Calm in the storm. Order from this madness. It will come. Because it must. I am closing Nola Esoteric this weekend forever. Everything the brand is and has been is finished. My plan for the fall was to rebrand + start over as a magical skincare company. I still intend on following through with those plans. The same spirit, aesthetic, methods, and attention to detail I’ve become known for will shine through. Im going to focus on my daughter and take some time off working for this battle. My ancestors have our back. Fuck cancer. And thank you for supporting me through the beautiful journey that was nola esoteric. I appreciate you all🖤 . . . . . #endofdays #nolaesoteric #womenownedbusiness #singlemom #fuckcancer #closingshop #feministasfuck #staystrong #leukemiasucks #fuckthisshitimout #rebranding #ceremony #selfcareisaritual #selfcare #strength #sketchbook #personaljourney #leomom #virgobaby #itsover #byebyebye (at Uptown - Carrollton, New Orleans, Louisiana)

[rubysabbathwolfe]

Hey everybody! Happy Friday. I’m not sure about y’all, but I’m stoked this week is over. I’m quite ready for Uranus to fully settle into the first degree of Taurus and get themself super cozy. This transition has made me feel sick, stressed, and exhausted. In the world of single moms exhaustion is super norm so I don’t need any help in that department! Anyway this juicy picture is a brand new product I finished the other day. It took a hours over several days to get it just right. It’s a triple palo santo compound with a warm smoke enfleurage in organic shea. I lost count of the number of charges [smoke “rounds”] I did but it was at least 24. Also- I started no fires! That’s always a plus. Other notes on this sexy + smokey palo santo solid include vanilla, warm spices, and some earthy citrus notes. It’s basically my favorite thing so far this year. The only problem is... I’m at a naming blank since I love it so much! Ahh! Maybe I’ll figure it out and get it listed this weekend. Open to suggestions too! Y’all know my go-to for product names is straight outta the Bible, romantic gothic prose, and witchcraft terms. . Anyway there’s some kinda major storm coming for New Orleans this weekend evidently. It flooded last Friday from two hours of heavy rain. Kinda scared but like also, it’s whatever. City should fix the pumps and clean the catch bins .. blah blah blah. Okay happy Friday! . . . . . . #palosanto #nolaesoteric #nolaesotericceremony #naturalperfume #feministasfuck #witchcraft #essentialoils #womenownedbusiness #witchesofinstagram #organic #handmade #bodycare #magic #spell #localbusiness #neworleans #perfume #moisturizer (at Uptown - Carrollton, New Orleans, Louisiana)

[rubysabbathwolfe]

I haven’t made an appreciation post in ages. So I wanted to take time today and tag some of my favorite folks. Check em out, give em a follow. Connections are so important. Gratitude is so important. As I’m shifting my company I’ve been reflecting on how far I’ve come in the last couple of years. Tag your favorite witches and spread the love 🖤🖤🖤 . . . [ 📷: The Seventh Seal 1957 directed by Ingmar Bergman ] . . . . . #shopnola #radicalselfcare #witchshop #supportsmallbusiness #witchesofinstagram #appreciationpost #gratitude #witchy #occult #nolaesoteric #ceremony #dontfuckwithwitches #supportlocal #spells #swampwitch #radicalselflove #feministasfuck #lovelovelove #hedonism #holistichealth #herbalism #tarotreadersofinstagram #artistsoninstagram (at New Orleans, Louisiana)

[rubysabbathwolfe]

Hey New Orleans locals + visitors alike! Come see all of us and support small local businesses tomorrow at @okaybarnola I’ll be there [ @_ruby_wolfe ] reading tarot cards and selling glorious products with my intern @oknooms while @hippie_johnny_ holds down his bar sliding cold beers + tequila shots to the masses! We’ll be vending with magnificant humans @spiritcloset1072 @dressedneworleans @christly_sisters til 1am. I’m so excited because this is a market with all of my favorite friends + local folks! Also, Burning Hammer is a brand new southern inspired Mexican pop up that I’m dying to try. If you’re looking for my products, a tarot reading, rad records, custom patches, or affordable swag vintage this party is for you! Also if you just want to be a creep in the corner and people watch it’s a superb event for that too. This party is totally free, No cover [and Okay Bar has a bumping AC!] so just come through and shine your presence on us. Thanks for your support 🖤 . . . . . #neworleansmarket #neworleansvendors #dressedneworleans #spiritclosetdressupparty #sistersinchristrecords #okaybarnola #supportsmallbusiness #localbusiness #shoplocal #nolaesoteric #nolabar #partytime #neworleanswitch #neworleansbusiness #womenownedbusiness #dontfuckwithwitches #radicalselflove #neworleansparty #shopnola #supportlocal #heybabyitswitchcraft #witchshop #magical (at New Orleans, Louisiana)

[rubysabbathwolfe]

Hey everybody, happy Saturnday. We've been toiling and crafting away on tons of new products lately. This week we will be hosting a Blackout sale from Wednesday through Tuesday with major discounts across categories and lots of brand new seasonal items as well. We'll also be releasing our seasonal gift sets, greeting cards, and a few other surprises. Until then, head over to Nolaesoteric.com and check out the never before offered SALE! category with mystery boxes of magical wares up to 75% off! Help us make way for the new, because it's rolling in no matter what. Happy weekend, be blessed🖤 . . . . . . #onlineshopping #witchshop #ritual #flyingsalve #witchcraft #allthatremainsiswitchcraft #nolaesoteric #latinaownedbusiness #feministasfuck #femmefatale #spellwork #vegan #holistic #organic #giveafuck #hexthepatriarchy #neworleansmade #brujeria #folkmagic #newthings (at Nola Esoteric)

[rubysabbathwolfe]

Hi everyone. Just just wanted to check in. Hello also to all our new followers. We haven't posted in over two weeks. It's spooky season here in New Orleans, our favorite time of the year. We've been pretty busy hosting classes + workshops, tattoo parlors, and working with folks individually doing body work, tarot, and astrology readings. The climate right now is intense. We're right there with y'all posting "me too". Jupiter moved into Scorpio last week and will be there for the next 14 months. With it we all will be faced with events that almost killed us. The archetype of Scorpio is to rise from the ashes restored and reborn. We're taking back our power, as painful and terrifying as it seems, we have each other. Jupiter is the optimist of the sky. We're doing this together. You're not alone. We see you, we love you. You deserve to be valdidated, heard, and treasured. Don't let fear win. For every human who speaks their experience another three are granted the courage to do the same. This is a wave and we're riding it all the way home. Thanks for your support. We're going to return to daily posts soon enough. But we've had to take some time away from social media to keep grounded and centered. We hope you're taking care of yourself. Remember, when it feels like all is lost.. All that remains is witchcraft. Blessings + love to you. We got this🖤 . . . . . . #wheeloffortune #tarot #witchesbottle #witchcraft #witchesofinstagram #neworleansschoolforesotericarts #witchshop #latinaownedbusiness #neworleansmagic #handmade #herbalism #selfcare #nolaesoteric #brujeria #badasswomen #magic #spell #salve #shopnola #coven #ritual #onlineshopping #crystals #incense #bodycare #organic #holistic (at Nola Esoteric)

[rubysabbathwolfe]

We've received an amazing amount of DMs regarding how to hex a nazi in response to our previous post and current story step by step on hexing. We are so grateful for all of you powerful witches rising up to the call for action. We're also encouraging amping up protections for yourself and those in the line of fire at this time. Don't forget to take time to rest. Our work is weakened when we don't recharge ourselves. Self care isn't selfish! Tonight we're adding a "Hex a Nazi" kit to the shop. It'll feature red candles, a nail for carving, Spanish moss, D.U.M.E. oil and more. We'll be donating the profits from those sales this week to victims in Charlottesville. If we sell enough kits we'll shift the donations over to a larger organization like the @naacp once funding for Charlottesville victims is secured. Don't forget there's a link in our bio to donate directly. We'll also be listing a protection kit tonight as well. In the meantime here's a picture of some quartz that really makes us smile. Also, swipe left for slide two, one of our favorite movie moments🖤 thanks for your support. We love you all! . . . 🔥 Nolaesoteric.com 🔥 . . . . . #hexanazi #hexthepatriarchy #feministasfuck #fuck45 #neworleans #nolaesoteric #hexkit #protection #quartz #theylive #spellwork #witchcraft #witchshop #hoodoo #fucknazis #riseup #witchywomen #suckthepoisonout #fuckoutmyface #hailsaturn #haillilith #candlemagic #witchesgonnawitch #conjure #rootwork #brujaria (at Nola Esoteric)

[rubysabbathwolfe]

Did y'all know a curated selection of our products are available at @atl_craft_shop in Atlanta, Ga? They carry our abundance and protection herbs, sulphur, tarot candles, and our amazing conjure oils too. If you're local or visiting Atlanta stop by and check out their super cute witch shop. The church merch they share space with is also some of our favorite stuff ever! We sport their "fuck fear" buttons on the daily. Thanks for your support and for supporting women owned businesses🖤 . . . 📷 [ @atl_craft_shop ] . . . . . . #supportsmallbusiness #supportwomen #atlanta #shoplocalatlanta #hexthepatriarchy #radicalfeminism #churchmerch #herbalism #conjureoil #sulphur #tarotcandles #shopnola #nolamade #nolaesoteric #bosswitch #witchshop #witchcraft #hoodoo #conjure #selfcare #crystals #darkarts #witchesofinstagram #moonchild (at ATL CRAFT)

[rubysabbathwolfe]

How’s everybody doing out there? Feels like the end of times right now. Fires, floods, storms, earthquakes, and a literal evil controlling our country. Wtf is happening? All we can do is keep resisting and keep uniting. Now is the time to support each other. Get out of your house and connect with your network in real time. Donate to relief efforts if possible. Text or email politicians. If you feel paralyzed by it all take time to disconnect and rest. Self care is so important right now. We’re here for you. It’s hard. Josie is originally from Miami, everyone she knows is fleeing. We’re worried for her family in Cuba. We’re concerned for everyone. Come see us tomorrow if you’re in New Orleans, even if it’s just for a hug. We’re having a Tattoo Parlor with @thesubtleneedle and we’ll be there from 12-6pm selling everything you need to keep it together and offering discounted readings too. We love y'all. Be safe🖤 . . . . . . . #thehermit #virgoseason #nolaesoteric #cantfakereal #irma #witchshop #witchcraft #brujeria #latinaownedbusiness #protectionwork #witchesofinstagram #neworleansmade #tattooparlor #networking #badasswomen #feminist #queerartist #endoftime #hailsaturn #femme (at Nola Esoteric)