#shapetapefoundation

[trendmood1]

Available Now! 🚨 LINK ➡️ http://bit.ly/2GcIzWb 😍✨Online @ultabeauty All NEW!! 💸 : 1. #toofaced X #theprettymess #TFPrettyMess : Pretty Me$$ #EyeshadowPalette $42 Lip Injection in Painkiller pink $28 Lip Kits $29 each Pat The Puss $36 HoW Many F*CKS Do I Give #Highlighter $30 2. #NARS The Exposed #Collection #Spring2019 🌸💗💄Explicit Color Lip Duos Exposed Cheek Palette 3. #Tarte #ShapeTapeFoundation 🙌🏼🙌🏼🙌🏽🙌🏾🙌🏿 Inspired by the iconic shape tape concealer to give you a flawless, natural matte finish in 50! Shades 👀 with 5 undertones + new formula + a brand-new pump applicator $39 Waterproof, sweatproof & transfer-proof 4. #Clarins new line #MyClarins #skincare 5. You are now able to shop #seedphytonutrients And more... . . What did y get? ✨💛 XO #Trendmood #ulta #ultabeauty THANK U for this fabulous update: . . #makeupguru #makeupartist #makeupart #mua #ilovemakeup #beautyblogger #bbloggers #wakeupandmakeup #coverfx #cosmetics #summer #beauty https://www.instagram.com/p/Bt-gEI-D5Kw/?utm_source=ig_tumblr_share&igshid=pwd6ybm8wg91

[katie-sierra]

I honestly have the best friends in the world. My new medicine makes where I can't leave the house on the weekends so they have been coming to me. Last week @kara610 watched tv with me, this @mjkemp let me play makeup with her face. I'm really proud of how it turned out. I mean I did have a beautiful canvas to start with. _______________________________________ #tartecosmetics #shapetapeconcealer #shapetapefoundation #thesculptor #tarteistlippaint #amazonianclayblush #tarteistcontourpalette #nyxhdfinishingpowder #anastasiabeverlyhills #becca #tartebrighterdays #katvondtattooliner (at Lexington, Kentucky)

[originalwhorederves]

DETAIL TIME! PRIMER| @smashboxcosmetics #photofinishprimerizer @urbandecaycosmetics #hydracharge |SKIN| @tartecosmetics #shapetapefoundation hydrating shade “fair beige” #shapetapeconcealer shade “light” @lauramercier #translucentpowder @makeuprevolution #bronzeandglowpalette @bhcosmetics #nudeblushpalette |HIGHLIGHT| @urbandecaycosmetics @kristenxleanne #kristenxleanne #klxudcollection #beautybeamhighlighterpalette |BROWS| @benefitcosmetics #preciselymybrowpencil #gimmebrow |EYES| @sc #sephoracollection #sephorapropalette in Editoral @nyxcosmetics #vividbrights #nyxfauxwhites |LASHES| @ardellbeauty #ardellwispies #marcjacobsmascara |LIPS| @anastasiabeverlyhills #abhliquidlipstick in “Hudson”.

[jugulate]

View this post on Instagram

A post shared by Angel. (@jugulate)

💜FACE: @nyxcosmetics_australia @nyxcosmetics #porefiller @tartecosmetics #shapetapeconcealer "Fair" #shapetapefoundation "Fair neutral" @rcmamakeup #nocolorpowder @australiscosmetics #acontour @skindinavia #themakeupfinishingspray "Oil Control" @limecrimemakeup #highlighter - - 💜EYES: @jeffreestar @jeffreestarcosmetics #bloodsugarcollection #bloodsugar #bloodsugarpalette "Extraction" "Coma" "Root canal" "O Positive" @tartecosmetics #maneaterlashes #maneatermascara #sexkitten #liquideyeliner @milanicosmetics #stayputbrow @limecrimeunicorns @limecrimemakeup #angelspalette "Celestial" - - #crueltyfreemakeup #veganmakeup #bopo #bodypositive #mermaidhair #girlswithpiercings #girlswithtattoos

[thetechnistablog-blog]

The “Sweetest” New Line of Foundation is Revealed

...or is it the “sweetest”?

This screen shot was taken directly from their site, tartecosmetics.com.

Tarte Cosmetics, one of the leading beauty suppliers in the US, predominately known for their Shape Tape Concealer, just announced their newest line of foundation, Shape Tape Foundation, to complement their previous launch. This foundation comes in two different finishes: matte and hydrating.

According to more than one YouTube beauty guru, specifically James Charles in this case, it seems that the matte finish actually provides way better, fuller coverage than its rival, the hydrating finish, which is lighter in both coverage and in its matching color.

https://www.youtube.com/watch?v=-ep2OdAUwCM&t=2s

But Dara, why does he appear to be rolling his eyes? Glad you asked.

The beauty industry of YouTube lost their minds over this release--both out of excitement of a new (finally!) release from Tarte since its famous Shape Tape, but also because... well, they only put out 15 shades (as pictured in the first image), and this below upload sparked major controversy.

Beauty gurus Jackie Aina (Instagram/JackieAina) and Alissa Ashley (Instagram/Alissa.Ashley) even reviewed the names of each shade, signifying how generic and unoriginal each name truly was--and the most obvious: the lack of dark colors.

Tarte has since uploaded an apology statement, announcing their concern over this backlash, stating that this was their first release of many more and that they will certainly be releasing a lot more dark and medium shades.

As of now, I have yet to try them out, but I would certainly be happy to, once my current foundation finally runs dry. Until then, follow me on Tumblr for my next blog upload, or on Twitter, when I announce my next topic.

Personally, I found it a bit silly (and annoying) that every beauty guru jumped on the “racist” bandwagon immediately. Like it suddenly made you a racist if you liked the new line. In fact, NikkieTutorials released the first video, I believe, with a positive attitude, but then deleted it once she saw all the hate that Tarte was receiving. I thought that was a bit extreme of her to delete the upload, but she just didn’t want the negativity streaming through her social--both in the comments and on other platforms.

I don’t know. What do you guys think? Do you agree with these gurus and think Tarte was totally out of line to only release 13 light (and 2 dark) shades, at the start, or do you agree with me that the instant backlash was a little silly?

I’d love to know your thoughts, via Twitter or right here on Tumblr.

[beautymakeupandmore]

Available NOW!!!! @tartecosmetics #shapetapefoundation All NEW! 1. 2 Foundations : #Matte $39 - full coverage, it smooths over pores & imperfections with rich, airbrushed full coverage that dries to a flawless matte finish using a unique, concealer-inspired wand. The formula absorbs oil & shine while leaving skin creaseless, hydrated. . In shades: Fair Sand, Fair Neutral, Fair Light neutral, Light neutral, Light sand, Light medium neutral, light medium honey, medium honey, medium sand, medium neutral, medium tan honey, tan honey, deep honey, rich sand, Mahogany #Hydrating $39 - provides the same rich, creamy full coverage as Shape Tape Contour Concealer in a skin-smoothing, weightless gel. The collagen & hyaluronic acid-packed formula is like a drink of H2O for your skin, continuously hydrating while helping to plump skin & refine pores for 12 hours, without creasing or caking. In shades: Porcelain, Fair beige, Fair Light neutral, Light neutral, Light sand, Light medium beige, Light medium honey, Light medium sand, medium honey, medium sand, medium neutral, medium tan honey, tan sand, deep honey, Mahogany 2. Paddle To Perfection Foundation Brush $28 - Foundation Brush is a cruelty-free & vegan paddle foundation brush with supersoft, densely-packed bristles. 3. The Shaper Contouring Sponge $18 - is a latex-free makeup blending sponge with two flat sides, a rounded end & a precision chiseled tip to buff shape tape hydrating foundation into skin. 4. Eye Primer . Will be available ➡️ JANUARY 21ST Online @ultabeauty / FEBRUARY 4TH in stores . #tarte #ulta #makeupoftheday #mua #ilovemakeup #makeup #makeupaddict #makeuplover #makeupblogger #makeuponpoint #onpoint #makeuplook #makeuplove #makeuptalk #makeuptutorial #makeuplover #makeupaddict #makeupaddiction #makeupdolls #onpoint #onfleek

[fallberry]

Happy #ShapeTapeDay!!! 🎉 All @tartecosmeticsshape tape concealers are on sale for $22!! 😃 Mine is still pretty full so I’m not ready for my refill. How many are you buying? 😂 @tartecosmetics • Free flamingo makeup bag with purchase • Free shipping when you spend $40+ • In Canada, price shows as 20% off, and makeup bag is $1 @ultabeauty • In stores and online • Free shipping when you spend $50+ ❤️ PS - I wear the shade “fair” • • • • • • • • • • • • • #fallberry #makeuphaul #tartecosmetics #tarte #tarteist #makeupreleases #tartemermaidcollection #tarteletteinbloom #rainforestofthesea #shapetapeconcealer #tartelette #makeupcollection #shapetape #shapetapeconcealer #shapetapefoundation #shapetapenation https://www.instagram.com/p/Bsi3HCsFoTk/?utm_source=ig_tumblr_share&igshid=1xcgtltpchil1

[nenethestar]

I’m back betches 👋🏽 New tings comin soon NEW PRODUCTS: • Shape Tape Matte Foundation by @tartecosmetics • Friendcation palette by @desiperkins x @katy from @doseofcolors _________________________________ #doseofcolors #tarte #beauty #motd #maquillaje #new #2019 #makeup #pink #friendcation #shapetapefoundation (at College Station, Texas) https://www.instagram.com/p/BsRqsnJAD4l/?utm_source=ig_tumblr_share&igshid=qrctr00acj5k

[mjckng2011]

Today was freaking awesome for my makeup @lauraleelosangeles #partyanimalpallet #partyanimal #makeup #toofaced #tarte #shapetape #shapetapefoundation #itcosmetics (at Broken Arrow, Oklahoma) https://www.instagram.com/p/BvFUONoHCpa/?utm_source=ig_tumblr_share&igshid=1sl71vxdlyfzo

[trendmood1]

It’s 2019! And complexion is everything!!!! 🙀🙀🙀💜💜💜 #TARTE is introducing their NEW! #ShapeTapeFoundation !!!! 🙌🏼🙌🏼🙌🏽🙌🏾🙌🏿 Inspired by our iconic shape tape concealer to give you a flawless, natural matte finish. This time the foundation is coming in 50!!!! SHADES 👀👀🙌🏼 with 5 undertones + a brand-new pump applicator $39 💜 #Vegan 💜 Waterproof, sweatproof & transfer-proof 💜 Formulated with skin-loving ingredients: snow mushroom extract, hyaluronic acid, & apple fruit extract to brighten, hydrate, & protect skin against environmental aggressors . . Will be available ➡️ FEBRUARY 17TH Online @tartecosmetics @ultabeauty . . We Love the Concealer! We will be trying the foundation?? 🙋🏼‍♀️💜 #TRENDMOOD #tarte #ulta THANK U for this amazing update: @ . . . .#makeupoftheday #mua #ilovemakeup #makeup #makeupaddict #makeuplover #makeupblogger #makeuponpoint #onpoint #makeuplook #makeuplove #makeuptalk #makeuptutorial #makeuplover #makeupaddict #makeupaddiction #makeupdolls #onpoint #onfleek https://www.instagram.com/p/BtgnpY3DXVE/?utm_source=ig_tumblr_share&igshid=1jiiqra361v33

[pinkysmiles]

Playing with some looks this week using all @tartecosmetics! Today I used: Tartelette Toasted eyeshadow palette, hydrating shape tape foundation & shape tape concealer both in light/neutral. The Tarteist Pro Glow palette for contour & highlight, 24 hr Amazonian clay blush in exposed, Tarteist quick dry lip paint in OG & Maneater mascara! I’m going to work with a couple of more looks this week. #bbloggers #beauty #makeup #style #tartecosmetics #toastedpalette #shapetapefoundation #shapetapeconcealer #lifewithpinky #beautylooks #austinbloggers #thepinkydiaries (at Brookfield Estates, Pflugerville, Texas)

[carlibfancy]

🚨new post about summer beauty and current obsessions up now!🚨 I am by no means superior or an expert at anything and I know a lot of people I’m friends with who surpass my knowledge and skills times a million! This is just what I’m into at the moment and most everyone I talk to about my blog likes how I do my makeup/hair and want me to post more about my routines and what I use! 💄💋 If you have any tips, feel free to comment and share with me! I would love that! What are some of your beauty go to’s at the moment?! Check mine out! Make sure you subscribe to my blog! Link in bio 👆🏼 . . . . . #lifestyleblogger #beautyblogger #lowkeywithcarlib #beauty #makeup💄 #summerbeauty #summer2018 #myrtlebeach #myrtlebeachsc #southcarolina #kyliejenner #davineshair #davines #haircare #humidity #makeuptips #tarte #shapetapefoundation #beauty💋 #lifestyle #myrtlebeachblogger #southcarolinablogger #personal #carlib #carlibrooks carlibrooks.com (at Myrtle Beach, South Carolina)

[michemoffatt]

@bearsdenphotoworks photography 💗 #alopecia #alopeciaawareness #alopeciaareata #alopeciauniversalis #baldgirl #tattoos #ink #nohair #baldgirlsrock #baldisbeautiful #hairloss #makeup 💗 @juviasplace #MAGIC palette with @mimowigs #lashes #eyewigs @anastasiabeverlyhills #dipbrow and @tartecosmetics #claypaintliner as hair strokes @tartecosmetics #matte #shapetapefoundation @lauramercier #illuminating setting with @hourglasscosmetics #strobe powder @tartecosmetics #tarteist #lippaint ⭐️ eternally grateful to @jamiegenevieve who I learned all my makeup tips from via @YouTube Back when I lost my hair ⭐️ Jamie you’re a wee 👼 (at Dumbarton)

[jugulate]

View this post on Instagram

A post shared by Angel. (@jugulate)

DATE DAY 💘 💘EYES: @limecrimemakeup #venus2palette shade "Jam" #hilites #opals shade "Peach" @nyxcosmetics @nyxcosmetics_australia #liquideyeliner @maybelline #browkit @sauceboxcosmetics #mermaidlifepalette @tartecosmetics #maneatermascara #maneater #falselashes 💘FACE: @tartecosmetics #shapetapefoundation #shapetapeconcealer shade "Fair" @australiscosmetics #acontour @rcmamakeup #nocolorpowder @limecrimemakeup #highlighter @skindinavia #themakeupfinishingspray "Oil Control" #makeupofig #makeuplover #makeupmakeseverythingbetter #effyourbodystandards #effyourbeautystandards #mermaidhair #crueltyfreemakeup #crueltyfree #veganmakeup #vegan #wingedliner #girlswithpiercings #girlswithtattoos #bopo #bodypositivity

[recordshd]

Did the #makeup on this beautiful lady for her #prom Loving the new @tartecosmetics #shapetapefoundation and how it looks on my client's skin, and my clients love how it feels!! . . . #mua #hmua #stilacosmetics #urbandecaycosmetics #benefitcosmetics #promseason #prom2018 #prommakeup #lovewhatido

[gladly01-blog]

New video is up testing out the new @tartecosmetics Shape Tape Foundation! Head over to my channel by clicking the link in my bio to get the scoop about the foundation launch and how it actually performs 🤔 #youtube #youtuber #foundation #foundationreview #tarte #tartecosmetics #shapetape #shapetapefoundation #notokay #inclusivity #inclusivitymatters