hello party people, the sizing survey is back! for real this time!!
as many of y’all know, we are a small business dedicated to creating ethically made, size inclusive clothing! and as we continue to branch out into more kinds of apparel, particularly garments that are more fitted, we need your help to ensure that our garments fit the best they possibly can.
unfortunately, publicly accessible sizing data is horrifically fatphobic and just down right inaccurate. and if our measurements are inaccurate, then the clothing we make won’t fit right. and that’s where you can help!
we want measurements from people of all sizes
all data is completely anonymous and will not be shared
we will only use this data in the pursuit of making the best-fitting garments we possibly can
take the poll here!
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"Shopping for clothes is already intimidating. There are so many options and styles to consider, as well as factors like sustainability and ethics.
But for people in fat, disabled, or queer and gender-nonconforming bodies, it’s even more arduous.
Nico Herzetty, Emma K. Clark, and Paul Herzetty wondered: What if there was a way people could shop — not necessarily by color or size — but by measurements, materials, and ethics?
So they set off to create their website: Phoria.
Here, shoppers can set up a free profile, add their body measurements (and “typical fit challenges”) and peruse over 270 brands. Once these data points are entered, users can personalize their pages with “saved,” “recommended,” or “hidden” brands.
Pages can be totally private, or shared with the community to connect over styles and brands.
Aside from fit, brands in the Phoria database (which claims to be “the largest database of plus-friendly brands”) can also be filtered as “gender-neutral,” “woman-run,” “small business,” or “natural fibers.” Users can also filter for price, preferred styles, and more.
Pictured: A screenshot of the "Fit Challenges" feature on a Phoria user's profile.
Some brands include popular names like Athleta, Levi’s, and Patagonia. Others are small businesses, like Beefcake Swimwear, or Hey Peach.
“For so many people, it feels too damn hard to find and keep clothing that fits in all the ways that really matter. So we’re doing something about it,” the Phoria website reads.
“Unlike most online shopping experiences, we center the needs of plus-size women, nonbinary, and trans people, and prioritize supporting clothing brands focused on sustainability, ethics, and inclusion.” ...
That team — made up of Clark, and Nico and Paul Herzetty — calls themselves “fat, disabled, and very, very queer.”
“These are some of the main ways we identify, and they’re qualities that have directly impacted our ability to get dressed every day in a way that feels good,” the Phoria team introduces themselves on the website.
Pictured: A screenshot of Phoria's plus-size clothing brand database.
In addition to catering the user experience to women, non-binary, and trans people, Phoria is also a benefit corporation, or a B corp.
“We’ve legally required ourselves to consider the interests of all our stakeholders — customers, employees, the planet, and our shareholders,” the Phoria website explains.
“Our specific public benefit purpose is to reduce people’s dependence on buying mass-produced items made in unsustainable ways and to use human-centered business models to boldly challenge economic systems of inequity.”
Right now, in the early stages of the company’s business, it doesn’t make any money.
“We’re focused on building something that genuinely solves plus-size people’s challenges around clothes shopping and supports smaller and more sustainable brands,” Phoria’s website states.
So, spreading the word seems to be of utmost importance...
Additionally, TikTok creators @couplagoofs (a queer couple named Morgan and Phoebe), recently shared a video in which they discovered Phoria. They met the website’s creators at a fat liberation event in their city and were introduced to the tool.
Quickly, commenters responded with gratitude and excitement.
“It is so disappointing to sort through pages of plus size clothes that aren’t even plus size,” a TikTok user commented. “This is gonna be such a good tool!”
Some even shared emotional responses, speaking to the need at the heart of Phoria’s mission.
“I’m… gonna cry,” another commenter wrote. “I’ve needed this my whole life.”"
-via Goodgoodgood, November 20, 2023
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Hiya, Magical Cuties!! As some of y’all may know, my name is Rini, the queer clown running this circus of a shopping blog. I've been going through a lot of emotional and financial turmoil. Through a series of unfortunate events, my family has lost half of our income, and we are heavily struggling with paying every possible bill. It was my intention to get my much needed dental work out the way on the final year of being on insurance and move out of state but I don't think that's feasible anytime soon anymore. My income from my job and passive income from this blog isn't quite enough to supplement the income that was lost.
As a result, I’m selling off new/unused to lightly used clothing from my family's closets, which include both “feminine” and “masculine” clothing that range from sizes XS-5XL with a lot of it $10-20 and under. I list these items on multiple platforms (vinted, depop, poshmark and mercari) and graciously accept tips, all of those links can be found here!! Everything needs to go ASAP so my family and I can downsize!! I’d really appreciate it so much if you could check out my shop and consider purchasing. Tumblr shadowbans posts with links, so reblogs are greatly appreciated too!! Many thanks in advance! <3
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