#sorta. I do want to understand better “why” generating functions “work” for problems we care about. iykwim.

[as-if-and-only-if]

generating functions are really just like "hey, stick that thing in a nice structure and hopefully some of the niceness will rub off on it"

[astrogrlz]

(Sorta) Comprehensive Guide to Intermediate Astrology

If you are serious about Astrology I complied a short guide of dignities, aspects, houses and planet definitions 

Planets

Each of the Planets hold a specific meaning in your birth chart. Moreover, each planet represents a specific “act.” Modern astrology includes Uranus, Neptune, and Pluto but because of their modern inventions we don’t have a concise and full understandings as that of the traditional planets (Sun through Saturn). Uranus, Neptune, Pluto are also a little sketch because they were tailored to signs of Aquarius, Pisces, and Scorpio who already had lords (fancy way of saying “ruler”) and as traditional astrology works each planet has a diurnal and nocturnal dignity (except the Sun and Moon). This doesn’t mean you can’t use Uranus-Pluto if you choose but also keep in mind that pinning rulerships of these planets can be quite confusing! 

rulership/domicile: planet LOVES being here 

fall: planet is uncomfortable but it can manage 

detriment: planet is NOT comfortable being there and must use corresponding ruling planet to achieve its energies (i.e. capricorn moons must use “Saturn” qualities to do lunar things) 

exalted: comfortable! planet is happy 

The Sun:

Rules: Leo 

Detriment: Aquarius 

Fall: Libra 

Exalted: Aries

Diurnal

Represents: Ego, Identity, Soul 

Act: The Sun represents “action” that correspond to our identity. In a simpler way, the Sun is how we express our identity but for better purpose let’s say our sun sign is how we “show” people who we are. Sun is extroverted, and within our chart it can tell us how we want to be seen. Think about the modern mechanics of the Sun. It produces light and what does light do? It reflects. How we produce or “emit” ourselves whether its through an audience or close people is reflected back to us through responses. These responses send messages to us, which then affects our ego or way simpler, how we feel about ourselves. If you are not embodying your Sun sign then it means you’re preventing the upmost authentic version of yourself from being seen; therefore, you may be receiving “bad” or “alienating” messages that make you feel shitty about yourself. Of course, this process is more complex and it’s hard to assess whether we are embodying our Sun sign (which is why everyone should consult an Astrologer at least once in their life!). Another act Sun represents is “life” or “living.” The Sun keeps us sustained and when we lose light we lose our ability to live. Why the Sun is so important is because it reminds us of why we are here and what we are meant to do with ourselves. 

The Moon: 

Rules: Cancer 

Detriment: Capricorn 

Fall: Scorpio 

Exalted: Taurus

Nocturnal 

Represents: Embodiment, Emotions, Past 

Act: The Moon represents “receptivity” as the Sun reflects, the Moon receives. Since the Moon is nocturnal we don’t always forward our vulnerable side. This is where we want to feel protected, where our needs lie without compromise. Due to living in a society that is very individualistic and void of emotions, we tend to distrust or “shame” our moon signs. Unfortunately, western culture does a bad job in valuing intimacy and sensitivity so we navigate as if our emotions are “bad” or “too much baggage.” Embodying our moons allows us to embody ourselves. We become more honest about what we need to feel comfort or to survive. We become more whole with the world rather than separating from it. The Moon also honors our lineages, where we come from, and how to sustain our legacy. Escaping our moon means we are escaping from ourselves. It means we tend to be in environments that pose harm/danger to us and where we don’t feel secured. Overall, its essential to embody our moons because we become more present with our bodies and have a better idea how to sustain it. Most importantly, maintaining our emotional health allows us to have more positive interpersonal relationships. We will be able to care for other people more since we will be tuned to their needs or on the flip side, we will know when to depart from others because of negative reception. Honoring your moon = protecting yourself. 

Mercury 

Rules: Gemini and Virgo 

Detriment: Sagittarius and Pisces

Fall: Pisces

Exalted: Virgo 

Adaptable (no inherent sect) 

Represents: Communication, Cognitive Processing, Data

Act: Mercury represents “flexibility” as it is not chained to either a diurnal or nocturnal sect. Where Mercury lies in our chart informs us how we can “finesse” or adapt in an area of our lives. Mercury has allegiance to logic but it also shares this same honor with creativity. Some of the most creative people have a strong Mercurial influence and a fine eye towards precision and perfection. Mercury is often associated with being the “messenger” or “student” because it can take magnified information and make it more legible. For example, writers or journalists act as messengers by taking important information, simplifying it and then transporting it to the greater masses. That’s pretty much Mercury’s process. However, it can also be consumed by mindless or un-important information. The “”details””. Think of Mercury like trivia--cool but not so significant information. The biggest piece of info about Mercury is that it never departs from the Sun. Mercury can only be roughly 28 degrees from the Sun. Therefore, Mercury has a stake in how we express our identity and ego. Think about it: communication is one of the primary ways we do this. We talk about ourselves. We rant about our lives. We write about our hardships or romances. Practically everything we do involving communication tells us something about who we are as people or the worlds we lived and the lives we met. In a way, Mercury can be egotistical. Yes, we want to be heard but we must also listen. 

Venus

Rules: Taurus and Libra 

Detriment: Scorpio and Aries 

Fall: Virgo 

Exalted: Pisces

Nocturnal 

Represents: Values, Social Connection, Compromise

Act: Venus works to “bind” others either through romance, familiarity, passions, or causes. Venus is a benefic which means she works to soothe and provide fertility and moisture when she can. Venus believes in egalitarian ideals. In other words, Venus says a big “fuck you” to power dynamics. She is also the planet of beauty and art. Where Venus lies in our chart not only tells us where we seek balance but also creative expression. In ways, Venus tells us about our aesthetic, our hobbies, our fashion sense. Its how we “value” tangible and intangible properties. Due to Venus’ association with womanhood, a strong or weak Venus reveals our attitudes towards femininity or women in general.  For example, Chris Brown has a Venus in domicile (Taurus) in the 10th house opposite to Pluto, the planet of power and violence. The way Chris has manifested this energy is through abuses and disrespect of women. Because his Venus is in the 10th house this is a manifestation that is very public and noticed by others thus, explaining his reputation as a total piece of shit. Values, sometimes ingrained in us at an early age, always has the ability to change. If you have shitty values chances are you aren’t kind--and kindness is one of the biggest parts of Venus. While she can be kind, Venus may prefer to be “nice” instead. Venus works towards appropriateness or within the social fabric. She does things because she is expected and it’s because what she is told to do. If you have a debilitated Venus (rx, detriment, or fall) you are more likely to give the middle finger to social norms. Because of this, Venus may be nice to keep the peace instead of kind which reflects authenticity rather than social expectations. Thus it comes down whether society’s idealization of yourself and others really matter a whole lot. The importance of mastering our Venus is being confident and kind to ourselves outside of what society tells us is beautiful or desirable.

Mars 

Rules: Aries and Scorpio 

Detriment: Libra and Taurus 

Fall: Cancer

Exalted: Capricorn

Represents: Aggression, Entitlement, Drive

Act: Mars works to “separate” others and is largely an infertile and hot planet. Mars is often described as “malefic” because of this act. But despite its negative connotation in traditional astrology, Mars’ desire to separate may be healthy additives in our lives. I always like to think of Mars in our charts as a “knife” or more dramatically, a “sword.”  Certain situations may manifest depending where Mars is in our chart (for example: Mars in the 8th house may show situations surrounding inheritances / the “money” you were born into). These situations ultimately create inflammation and excess that require us to break away from. Relating back to the example, Mars in the 8th may indicate an inheritance to be too large that will eventually spur problems such as debt or potential “money crimes” like tax invasion (esp if Mars is aspected by Jupiter). Moreover, this placement may better function without ties to such inheritances thus requiring separation. Another example: Mars in the 11th indicates problems relating to friends and communities. Despite the fact that leaving friends behind is not ideal, it may appear as a more attractive option if you think that friend or community situations may be toxic and unhealthy for the person. Sometimes, Mars offers the knife/sword to cut ourselves from situations that are no good for us. Mars is often associated to survival--its the war planet after all. Mars in our chart thus can tell us where and what we fight for, for what we feel entitled to possess. Unlike Mercury and Venus, Mars doesn’t follow the path of the Sun so by its own volition it can be just as egotistical and individualistic. Mars is often defined by the symbol related to “manhood” although, I would expand this symbolism further and say it represents the entitlement that men often possess in our society--the entitlement to bodies, the entitlement to sex, the entitlement to space, the entitlement to opportunities. While that can drive us to be more tenacious, it can drive us to willful ignorance and violence. 

Jupiter 

Rules: Sagittarius and Pisces

Detriment: Gemini and Virgo 

Fall: Capricorn 

Exalted: Cancer

Represents: Enlightenment, Travel, Higher Education, Wealth, Governance/Laws

Act: Jupiter represents the act of “expansion.” Wherever Jupiter touches it over magnifies. In this respect, Jupiter is often seen as the “Great Benefic.” However, don’t be fooled by Jupiter. As it can bring wealth, prosperity, and joy, it can equally create overconsumption and gluttony. The axis of Jupiter is as follows: charity / selfishness. Jupiter often possess the wealth to give to everyone (think of Jupiter like Oprah who yells out to the crowd: “you get a car! “and you get a car!”); however, the darkside of a Jupiter manifestation may hoard this wealth and keep it to themselves (yes, Jeff Bezos, I’m looking at you). Outside of this dichotomy, Jupiter is often described as “optimism” because its able to look at the whole picture and accept new ideas. Rather than accepting its fate or the facts given, Jupiter wishes to change its outcome. It values diversity and higher knowledge, which requires the sharing and diffusion of ideas. For example, during 1690, John Locke published An Essay to Human Understanding which was one of the setting blocks of the Enlightenment period and essentially refuted the notion of rationalist notion of “innate ideas.” it’s no shocker that during the year of 1690 Jupiter was domicile in the sign of Pisces. Mid-18th century Europe become bombarded by dogma and challenged traditional understandings of knowledge and being. While Jupiter was not domicile, it is interesting to note that Pluto (planet of transformation) was in the sign of Sagittarius (thus Pluto responding to Jupiter) during the mid 1700s. Jupiter can hold truth, advocacy and skepticism in its wing and while we can get oversaturated by complexity and knowledge, Jupiter in our charts can tell us where to reach higher and where we want to see generosity. 

Saturn 

Rules: Capricorn and Aquarius 

Detriment: Cancer and Leo 

Fall: Aries

Exalted: Libra

Represents: Structure, Reality, Discipline 

Act: Saturn represents the act of “restriction.” Whereas Jupiter is the Great Benefic and loves to expand, Saturn is more like the Great Malefic and prefers to contain what already exists. Saturn loves borders and confinement (think of prisons and fortresses) Its a cold and rigorous planet. Because it is always visible in our sky, Saturn is said to be the container of time or in other words, our reality. Saturn is also compared to architecture; it gives form and structure in our world. In medical astrology, Saturn rules our “body architecture” aka our bones and skeletal system. Thus, Saturn has symbolism related to systems and hierarchies. Saturn is not as “nice” as Jupiter and Venus so these hierarchies are often negative and power inducing; one wins, the other suffers. I usually compare Saturn to capitalism because of this very fact. The nature of the Capitalist system only benefits a specific and very small class while the rest weep and suffer. This system is unfair and in order to survive in it you have to work through its conditions. And in Saturn’s words: that’s just the cold reality of our world. So, unlike Jupiter who gives us the ability to see the world as something that can be changed, Saturn gives us the realistic picture and the facts can be overwhelming and depressing. Thus, Saturn has stakes in pessimistic attitudes. Its only way to success is working alongside the rules. Saturn is often compared to an authority figure and when we don’t do what we are suppose to do (which in Saturn’s terms is working ourselves to death) then during every 7 years when our first Saturn square hits we go through a “maturity cycle” and every 28-29 years our Saturn return welcomes us (or drags us) into another big stage in our age development. Saturn’s association with old age informs us that Saturn gets a bit gentler with age but the crises that erupts when you get an inch closer to death never ceases to exist. Despite all of this, Saturn can be mobile. One of the good things about Saturn is that you CAN move up the ladder when you put the work in. Good doings will reward you with rewards. Bad doings will reward you with consequences aka what you reap is what you sow. The Saturn in our charts can indicate areas where we suck at, and need work. It can also indicate the areas where we seek perfection and success. For example, Saturn in the fifth house indicates someone who strives for perfection in their hobbies. If an artist had a 5H Saturn they would be overcritical of their work, constantly drawing the same thing again and again until it comes out how they like it. When we do this, the leisure of art becomes grueling and hard work. Saturn takes the pleasure out of something inspiring and beautiful. However, working with Saturn in this house can create a prodigy, someone who can be the best at what they do.

Outer Planets 

Uranus = innovation, rebellion, breakthrough, sudden changes 

Neptune = over saturation, higher spirituality, borderless, projections

Pluto = power dynamics, shame, transformation 

Houses

1st house: The Rising; indicating the East Horizon. 

identity, the Self 

Veil between you and the world 

2nd House

Finances

Tangible items 

3rd House 

Communication 

Transportation 

the Mundane 

siblings 

neighborhood

“mother tongue” 

4th House: imum coeli; indicating the Planets below the Earth 

family/lineages

past 

traditional astrology views this as a place of old age and death (4th house is the 27th profection year i.e 27 club) 

whatever is “unseen” and protected 

5th House 

hobbies 

sex

pleasure 

procreation 

children 

6th House 

debt

health 

obligations / work environment 

routine

pets??? yeah pets 

7th House: The Descendent; where the Sun was setting 

relationships 

the “other”

sex again 

marriage 

8th House 

taxes

inheritances

shame/whatever is concealed or lies underneath 

9th House

travel 

higher education (i.e college) 

publishing 

foreign language 

diversity 

10th House: Midheaven; highest point of the sky 

Career

Public 

Reputation 

11th House 

Community 

Wishes

Future 

Friends 

12th House 

the “unseen” 

deception 

repression 

therapy 

spirituality 

meditation 

Aspects 

Aspects are angles in the birth chart. These angles won’t always be exact so the disparity is what we indicate as an orb 

Source: http://theastrologydictionary.com/a/aspect/

The Opposition (180 degrees) and Square (90 degrees) 

not harmonious aspect

indicates tension or friction 

the square has more immediate friction whereas the opposition will have to be worked with overtime 

Mars square Saturn indicates immediate blockages with anger and individual expression but can be mediated through activities whereas the Mars Opposition Saturn indicates a long term battle of how to correctly assert oneself and overcome the limitations set forth by society. 

Saturn corresponds to the nature the Opposition. Mars corresponds to the Square

Opposition occurs within opposite signs. Square occur within signs of the same modality 

square = taurus-aquarius taurus-leo 

opposition = taurus-scorpio 

The Conjunction (0 degrees; very close to each other) 

Neutral 

fusion of energy in planets which will yield strong manifestations 

usually occurring w/planets about 0-10 degrees away from each other 

The Trine (120) and Sextile (60) 

harmonious aspect 

flow of energy 

can lead to innate action due to how “well” the planets work together 

trine more comfortable and positive than sextile and less immediate than sextile. 

Jupiter corresponds to the nature of the Trine. Venus corresponds to the nature of the sextile. 

[livingwithloops]

Lupus: The Misunderstood Suckiness

If you have to have a terrible disease, Lupus is a particularly shitty one to have. Not only does it make you feel horrible every single day, but to make matters even worse, most people don’t understand what it is or even really believe that it’s a thing. If you have cancer, people pray for you, run 5ks in your name, and make t-shirts with motivational sayings like “save the tatas” on them. When you have Lupus, people tell you that you should really work on a more positive mental attitude and make a five-year plan that includes a job that you’ll probably be able to do in spite of your inconvenient infirmity. 

 Don’t get me wrong, I didn’t know what Lupus was either when my daughter got it. I was like, “huh?” (Dumbfounded deer in the headlights gaze and all). I didn’t think Lupus was that serious, even though my daughter was currently, at that precise moment, at imminent risk of dying from it. Imagine the shitty luck–getting a disease that might really kill you that most people around you (including yourself) don’t even understand. At all.

 So here’s my effort to explain as an effort to illuminate the confusion. Let’s start with cancer. Cancer happens when a bunch of cells that aren’t supposed to be there begin to take over a part of your body that you need. Kind of like when there’s mold in your bread–you need to get it out (or throw the bread away so maybe that’s not a very good analogy but you get the point). There’s something there in your body that shouldn’t be there and the treatment is to get it out asap. Chemo, friends run 5K, everyone shows solidarity, and with any luck and the miracle of modern medicine, one is cured. 

 Contrast that with Lupus. Here’s where it gets tricky. With Lupus, your body begins to hate itself. Your body starts to think, for some inexplicable reason, that IT is the mold in the bread, the cancer cell, or a really bad bacteria. Your body starts to fight with itself, confused into thinking that it’s very own self is an invading and dangerous entity. So the immune system, designed to love and protect our bodies, goes rogue and tries to destroy it. Holy hell!! 

 The attacking and confused immune system has an assortment of organ systems to choose from and hate on…..some common victims are the kidneys, skin, heart, central nervous system, the opportunities are many. Therefore, the symptoms of Lupus vary accordingly. If your stupid Lupus attacks your kidneys, you have kidney problems. If it’s your skin in the crosshairs, you have terrible rashes. If it’s your brain, you have headaches that make you want to poke your eyes out. It’s a real picnic. 

 In spite of those varieties, almost every Lupus sufferer pretty much feels like shit all the time. They may not be actively vomiting, but you can be pretty safe in assuming that they might want to. Likewise, they’d probably rather stay in bed most days and can function only by exerting about as much effort as it would take for you or me to run around the block at top speed. Five times. It’s not easy.

 To add insult to injury, the treatments for Lupus are pretty stupid too. Basically, science hasn’t spent a whole lot of energy on Lupus yet because they haven’t had the funding (although it’s getting better), so the best they can do is just basically try to knock the immune system into submission using a variety of horrible medicines with evil side effects. You can take chemo (which doesn’t make your hair fall out in the Lupus variety and which you can conveniently administer to yourself at home), some assorted immunosuppressant drugs, (one of which is actually an anti-malarial drug that they noticed suppresses lupus, but also that might unfortunately make your retinas detach eventually), and of course the dreaded steroids. Those make you feel much better but generally cause you to gain forty pounds or so, so there’s that uplifting aspect of the whole thing to contend with. The steroids immediately brought my daughter back from the brink of death but I then had to explain to my mother that giving her the steroids SO SHE COULD LIVE WAS, indeed, preferable to her having to gain forty pounds right before her prom.

  It would seem more fruitful to try to figure out WHY a person’s immune system has gone crazy and make it stop being confused than to just stun it senseless–but what do I know? It’s clear that the medical profession has not had the advocacy of more “visible” illnesses like cancer and AIDS, along with the resulting funding that goes along with that visibility. Funding brings research, which brings answers, and along with that, a cure.

 But until then, let’s go back to public perception. I mentioned having to explain the “death/weight gain” conundrum to my mother. I also had to explain to her that Lupus is, indeed, a real disease and not something they just made up in the South (New Englanders tend to be a bit suspicious of anything that happens south of Atlantic City).  My mother was much more convinced that Lupus was a thing after Venus Williams was diagnosed with Sjogren’s Syndrome—because, after all, she played tennis and clearly was legit. Many friends, well intended all, were convinced that Elizabeth didn’t have Lupus, but was just “tired, stressed, overweight (steroids be damned), had a tick bite, needed to stop drinking diet Coke and eating Pringles”—the list goes on and on. My beloved sister sent us a juicer that cost more than my rent so that I could make her some organic soups that a particular doctor swore had cured many Lupus sufferers. Worse, there was a lot of judgment directed my way as her mother. I heard “how can you let her eat chocolate—that makes headaches worse,” “I can’t believe you’re LETTING HER have chemo again” (because I was enjoying it so much), along with darker suggestions that I was actually causing her to be sick by indulging her pain (As an aside, I would like to challenge anyone to watch their child scream and writhe in pain and not “indulge” it by trying to make it stop. Just sayin’).

 So here’s the point. People DO NOT understand Lupus. It’s one of those weird things that has always existed but never been talked about. It’s usually moderately miserable, but if you have a case like my daughter’s, it’s epic and terrifying and life changing. It CAN NOT be fixed with soup, cured by acupuncture, or straightened out by the power of positive thinking. It is a horrible, chronic illness that can be battled into remission, lived with through good self-care and resolute bad-assery, and tolerated while a decent cure is hoped and waited for.

 That’s why I’m writing this. As a ridiculously optimistic cheerleader of a mother, I hereby declare war on the ignorance that surrounds Lupus and other “invisible illnesses.” I am resolutely determined that my daughter is going to live a full, beautiful, amazing life as a testament to the fact that this stupid disease can’t HAVE her. She may have IT, but not the other way around. So part of making that happen is dragging people’s head out of the sand and telling them what this thing really is. It’s a suckfest. It’s a shitty deal. It’s a super ironic dark metaphor for the fact that our minds attack themselves and our bodies can too—especially as women. Ninety percent of Lupus sufferers are women. Coincidence? I think not! We can hate our thighs as we look at them in the mirror or our immune systems can hate our kidneys on the inside. It may just be me, but I see a correlation. So as that cheerleader of a mother, I’ve done just about everything and anything I can think of to help my daughter. We’ve been to just about every major medical center that specializes in Lupus. We’ve tried every mainstream/not mainstream treatment anyone has suggested to us. I quit my job so that I could be around more and fight the good fight right by her side. That meant exercise, rehabbing our pantry, acupuncture, hypnotherapy, massage, psychotherapy, pain specialists, a trip to a facility in Utah that helped provide coping strategies when life’s pain proved just too much. For her. Not for me, although I think a trip out there might be in my future too. If you think it sucks being sick, try watching your daughter live in suffering every single day. It’s pretty much unbearable and has brought me to the point of dark depression and excessive wine consumption on many occasions.

 So don’t get me wrong….I believe in alternative treatments, holistic medicine, good nutrition, and most importantly, the power of prayer. I don’t discount those things for a minute and believe that miracles happen ever day, with OR without conventional medicine. I also think that people who are dealt the crummy hand of a chronic illness are tasked with a great burden—they must become an advocate for their own care. They should be vigilant about their treatment, their diet, their level of self-care. Unfortunately, it’s even more necessary for them than it is for the rest of us. Just one more point in the “this shit ain’t fair” column. But it is what it is. That said, however, Lupus patients (and those with other “invisible illnesses”) seem to be judged WAY more harshly for their occasional ice cream cone than the cancer sufferer would. The Lupus patient eating an ice cream cone would be looked at like a pregnant woman with a cigarette while the cancer victim would be praised for her indomitable spirit. Believe me, I’ve watched it happen. Bottom line—I’m a huge fan of self-care but also a huge proponent of NOT judging sick people for their sickness, for how they handle their sickness, or for when they occasionally come up short in the iron-will department.

 For after all, who among us can look inside our healthy bodies and honestly say that we have taken pristine care of every single cell, every single day, as long as we’ve lived…………..because by thinking that our behavior has created our health, we’re also kinda sorta saying that the sick person’s behavior has created their illness. And don’t go there. That’s REAL bad karma and just not nice.

   If you ask me, though, I can say with certainty that I will never give up fighting for my daughter. I know that about myself, I’m pretty stubborn. Now I’m ready to issue a call-to-action to the people around us. Because WE are not doing enough. Until people realize that they’re NOT.GETTING.IT—that they’re missing an opportunity to support and help and understand, then I haven’t done my job as her mother. Until people learn that they should reach out—invite your friend with Lupus to lunch or, better yet, bring lunch to her so that she can eat it in her jammies, until they understand, show compassion, and believe in what they don’t understand—things aren’t going to get better for people who suffer with these diseases.  Until we throw as much money at finding a cure for Lupus as we have for Cancer or AIDS or heart disease (worthy illnesses, all)—we will have left a lot of suffering people behind, feeling judged, alone, and responsible for their own disease. I can’t say it clearly enough—NO ONE judges the cancer victim or the person who  has a heart attack or AIDS—even though there are arguably behavioral or environmental components to all these diseases.  NO ONE criticizes them, their mothers, their doctors, or invalidates their pain by telling them to “power through it.” In fact, such insensitivity would be universally shamed and shunned by society. So why is it ok to do to the Lupus sufferer?

 Why not ask yourself that?

[almond-assistant]

A very long rant and my opinions on neofeminism

Keep in mind that these are very opinionated, and I really don’t wanna fight with you. I’m only posting this so people know where I stand with this stuff, and so they know what kind of person I am.

Inequality: (the fake scenario here is metaphorical and also taken from a youtube video) Imagine there was a short person and a tall person, and there's a wall. In order to see over it, both people are given a stool of equal height to stand on. The tall person is still taller, and can see farther. Instead of giving the taller person a shorter stool, or a short person a taller stool, how about we give nobody a stool. Instead, give them equal materials to build their stool. Equal opportunity does not mean an equal outcome.

Wage Gap: That thing? It's non-existent; women are actually 'out-earning' men, according to literally every governmental source. And if the wage gap existed, it'd be illegal, considering women recieved equal rights in America in 1972.

Transphobia: Trans people are propped up and given all sorts of support in society! I remember at one point I considered myself transgender (I'm still queer-identifying fyi), and I was treated just as well, if not better, than most kids at my high school. And you know how you guys are so "supportive" of trans-men? Well, guess what. By not grouping him in with the cis men, you are therefore being transphobic by invalidating his identity, implying he is not like the cis man, as he would like to be seen as. Do you call a trans guy a rapist, like a cis man? No. Do you consider him sexist, like the cis man? Of course not! Even if he is, you wouldn't DARE accuse him of that! Right? Because he's an owo smol trans flower boy. By rubbing it in everybody's faces that you/someone you know is trans, you are therefore negating the fact that they'd like to be treated like a cisgendered person in the first place. Same goes for trans-women. FYI, I completely support real trans people!

Transtrenders: Super transphobic! If you want to be babied and called uwu smol then go join the adult baby community. You want to be queer? Just don't label yourself trans! Want attention? Go join a fucking talent show or something idk. Don't have dysphoria? What's the point in calling yourself the opposite gender? I don't get that. Wanna be a futa catgirl? I... I don't even know. Please stop that. Sexualizing trans/intersex people is transphobic. Trying to fit in? I get that. I did that. But please, please. don't rub it in everyone's faces. I actually DO have a bit of social dysphoria, but I used to make it a bigger deal than it should've been.

Patriarchy: I agree that patriarchy doesn't work. But, patriarchy is also basically gone, so I don't agree that it's this really big deal you guys make it out to be. On the other hand, matriarchy doesn't work well either. It takes both genders for lots of things to run smoothly. There are highly positioned women and men. That's what makes systems work, including reproduction and all that jazz. So basically, men are in fact needed. Stop treating them like shit. If you got rid of men, we'd go extinct. I know there's this thing with women's bone marrow or whatever, but that's not really relevant, and it isn't even guaranteed to work. By separating women from men, you are therefore being sexist, because equality doesn't have anything to do with gender. It's like if x=y, then y=x, y=y, and x=x. If x and y was female and male, or literally any gender, this would be the goal of feminism by definition. Without the belief that women are currently in a lesser position in society, neo-feminism falls flat. Speaking of which, you always focus on women, why aren't you including all of the other "genders"? Isn't that a bit sexist of you? Society is giving women everything they don't deserve. That's not equality. And yet you still think women are opressed.

Rape Culture: And before you rush to the comments with "You don't know what it's like to be sexually harassed!", I do, and that's why this topic ticks me off so much. Anyway, by labeling all men as rapists, you are therefore being sexist. And, even though you guys say men/boys can't be raped, they have been, and can be. Males are actually sexually exploited more than women. Furthermore, women can be rapists. Consent doesn't apply to just the woman. If a woman wants to have sex with a guy and he says no, yet she forces him to, it's still rape. Legal sexual interactions require both parties involved to give consent. I read a post on here that said something to the effect of, "If you don't have sex with a fat woman, you're raping her". That... boggles my mind.

Ableism: I have mental illnesses too, so this also pisses me off. I mean, I get that some people are wheelchair-bound or don't have the same mental abilities as a neurotypical person. I think it's great that we're helping to accomodate these people! But when you call everything that could even possibly leave out someone other than the neurotypicals ableist, it's frustrating. Literally anything could be ableist or classist. Eating pizza? No, this is ableist because some people have diabetes and can't eat certain things. Running gear? Ableist. Some people have to use wheelchairs, either because they were born paralyzed in the legs, or because they're too obese to move. Brain exercises? No, get that out of here. That's offensive to people with autism or the like, because their brains don't work like that, and it implies they're not good enough. therapy? Kill it with fire. You're saying we neurodivergents are not ok? It's like you don't care about people that want to get better. There's such thing as a target audience, so now let's see.. Pizza? Oh! That's for people who want a quick, cheap, and easy meal! Running gear? That's meant to interst people who enjoy being fit and maintaining their cardiovascular health. Wheelchair-bound folks have specialized exercises for keeping their muscles healthy. Running would not be as effective of a way for them to do that. Brain exercises? For people who want to keep their brain sharp and improve certain areas where they might have weaknesses. Again, people such as my brother (who has medium-high functioning autism) can have special exercises provided to them. But when companies manufacture products that leave out the neurotypical person, nobody thinks twice. So much for equality.

Fatphobia: I do agree that this one exists, although I've never experienced it myself, since I myself have problems gaining weight and keeping it on. I'm actually guilty of fatphobia, but hear me out. I don't mind if you're overweight, as long as others don't have to make special accomodations at no cost to the one being accomodated. If you're 500+ pounds and/or you need a wheelchair and two seats on a plane, I'm calling you out. There's no way you could be that fat without doing it to yourself or having a disability. I don't mind these things if you do have a disability, I understand you couldn't control it then. But if you're just sitting in your bed all day stuffing your face with cheese curls, you have no right to whine about fatphobia, as you could've easily prevented it. Mental disorders such as depression or anxiety that may lower your motivation so low that you don't care, I also get, since I've been in that situation plenty of times. Regardless though, I will not say you are beautiful. This is my personal opinion, and I know others may find obesity attractive, or even erotic (which is in itself fatphobic), but I do not. There are people who don't actually find it pretty, but still say it is. Please stop that. Speak your mind, yo. It's kinda sad that others shape your views, and if you don't agree entirely with the flock, you're not one of them, yknow? That's like... a cult or something.

Classism: I'm soft on this one, since I've been in and out of financial stability throughout my childhood and it sorta fucked me up. But again, calling everything classist is just not right. Songs about fancy cars and diamonds are praising the lush life, not making lower classes feel bad. If anything, those songs help them work harder to achieve their own dreams and have their own great life. But again, it's all about the target audience.

Racism: Racism was originally based off of fear and confusion. Other races had never seen a different skin color than their people's, and thought they were a different breed or species. The reason europeans and americans viewed africans as animals, is because they didn't know what else they could be. African society wasn't as developed, and the African people exhibited very primitive behaviors, as opposed to the educated caucasian. After a while, the african people taken to other lands as slaves, started to dislike that life and form their own opinions and values. The white people learned that the Africans were just humans of a different color, and eventually softened up a bit. But they couldn't abandon their ways of life, so the slaves slaved on, and the rich got richer. These values passed through generations, and eventually someone said, "Stop, these are people too, let's set em' free.". Though, yes, some families still teach their children to be racist, they don't imprison them anymore. Schools do a very good job of describing the treacheries of racism and slavery so it doesn't happen again. Most of my friends (and my boyfriend who I love so so much) are of color, in one way or another. Shit, I'm like, an eighth native american. I do consider myself white though, I'm Norwegian and Irish, for the most part. But I'll still honor my roots. Anyway, even modern racism is still based on fear. Islamophobia stems from terrorism, Black violence comes from stories of gangs and police shootings, and lots of other xenophobia stems from stereotypes. I'm completely against racism, trust me. But when you separate white from black and call white people scum, and call people of color 'strong, independent', and discard white people, it's kinda confusing. Racism applies to race, and caucasian is a race. Get it together.

Cisphobia: That exists. Cisgenderism/Heterosexuality are still identities, whether you want them to be or not.

Sexualities: Cool, You like people (Or you don't, if you're ace/aro). I know these sexualities were shunned before but most people are really accepting now! Just not the weird demonsexual things. Some people don't understand that too much. I sure don't.

Genders: Same as sexualities, don't get too crazy and people are cool w/ it.

Mogai and Neopronouns: Shit, get them out of here. You're making actual LGBT+ people look like a joke.

Anything I didn't mention that you'd like to hear my opinion on? Leave an ask! All interaction is welcome, though not all is wanted. Regardless, I'll try to be kind to you. I really have no reason to be rude to you if I don't know too much about you.

-Kevyn (almondassistant)

[doe-praeludiumofred]

Chapter 1, Section 1-The Star Fortress; Scene 3

Praeludium of Red, page 16-24

♣ Yukina ~In the Former Lucifenia Territory, "Town of Retasan/The Half Moon Pavilion"~

 .

The "Half Moon Pavilion" was a two story inn with seven rooms in all; right now, there were guests staying in five of the rooms.

After I'd somewhat awkwardly explained the situation, having already checked out once before, the petite, middle-aged owner let me check in again, grinning.

"Ain't got no reason to refuse. Filling up a room deserves a warm welcome."

All of the guest rooms were upstairs--the downstairs was for the owner's room, and the bar. The bar also functioned as a dining hall, so the residents would take their meals there.

I was hungry, so I decided to have some lunch. For now I would think about what I was going to do next while I was eating. The food was charged separately, so I took out two coins from my pocket and handed it to the skinny employee. After replying cheerfully to me, he called to the kitchen,

"Get me one white Rollam Bird paella!"

That was the most delicious out of the dishes they served there. That was the conclusion I'd come to. Their omelets weren't bad either, but they were very salty, so they were a little much to eat every day.

The bar was quiet. It was still midday, so while I knew there were hardly any guests drinking, it wouldn't have been out of place for there to be others looking to catch a meal like me. But there were only about five people there, including me.

It was always like this when I ate, so I imagined it wasn't a very popular dining hall. It would get fairly crowded at night, so perhaps the locals thought of it more strongly as a bar.

Hm? That woman…

I saw a face I recognized amongst the guests. It was the female soldier. The one who'd picked up my hat for me just a short while ago.

"Hey, uh--Thank you very much for earlier," I said boldly. I thought that taking my meal with someone else might be more fun, and I also had the ulterior motive that, since she was a soldier, I might be able to get her to tell me the reason for why I couldn't pass through the gate.

"Ah, you're the…Well, no thanks needed."

"Do you mind if I join you?"

She was sitting alone at a table for four. When I pointed to the chair across from her, she nodded agreeably.

"Go ahead. How 'bout we eat together while you're here, huh?"

She talked a little bit like a man, perhaps because she was a member of the military. I thought it a bit unsuited to how pretty her face looked, at the same time. If she were to attend a dinner party wearing a dress, she would probably be popular with the men there.

Once I sat down she said, "You a traveler?"

"Yes, how could you tell?"

"Never seen your face around here, and you've got that huge honking suitcase. Whaddya think of the town?"

"I think it's very nice. Although the walls encompassing its surroundings feel a little constraining."

"Yeah, it's sorta like a prison isn't it?"

After a short while of rambling conversation, finally the employee brought out our food.

"Your white Rollam bird paella, thank you for waiting!"

 It seemed she'd ordered the same thing as me, as there were two dishes of paella lined up on the table.

"This is the stuff," she said, smiling and bringing the food to her mouth.

"I agree. Bon appétit." I returned a laugh and began eating, myself.

After we went through the meal for a short while, she asked me frankly, "Hey, weren't you heading to the fortress gate before? How come you're back here?"

"Well, I'd been wanting to head out of the country to go to the Empire of Beelzenia, but I don't have permission to leave. …I've had to just come back here for now."

"Oh, so that's it, huh? …What's yer name?"

"My name is Yukina."

During my travels I had taken to only telling people my first name when asked. Considering the influence that the "Freezis" name held, I wanted to avoid declaring it as often as I could.

She didn't seem to pay much mind to the fact that I had withheld my last name.

"Yukina, it sucks but you might have a hard time getting to Beelzenia. Things are pretty tense between them and Lucifenia right now."

"Things are tense?"

"Yeah. The country of Lucifenia originally got so big out of stealing territory from the Empire of Beelzenia, after all. The two countries have never been on great terms."

"But Lucifenia's not a kingdom anymore."

"Doesn't matter. The head might be different, but the country's body is still the same. On a fundamental level." She set the spoon she was holding in her right hand down on the table. "Even after becoming governed by Marlon, Lucifenia and Beelzenia still had their skirmishes for one thing or another. On that point, I recently got some information from the higher ups in the military; that Beelzenia's harboring a fearsome criminal that's done harm to the Marlon royal family."

"A criminal, you say? Who in the world is that?" I asked, leaning in.

"Ah--as you might expect, that's confidential. Sorry." Perhaps realizing that she'd said too much, she raised her hands to her chest and gestured as though to rein me in. "Anyway, there's a pretty high chance of some kind of fight breaking out between the two countries from all this. So we're to restrict all movement in and out of the country."

"You mean the territory of Lucifenia might invade Beelzenia?"

 "If they don't hand over the criminal to us, yeah."

A war could start over just one criminal. What a grandiose idea. I'd become intrigued as to just what kind of criminal this was, but going off of what happened just now there wasn't any chance she'd tell.

Even so, she had spoken more concretely on it with me than the soldiers at the gate. The important point was that I couldn't go to Beelzenia due to some arbitrary circumstances with both countries. Irritated, I hit the table. The silverware rattled slightly as I knocked on the wood.

"Good grief, can't these people stop recklessly starting wars for their own interests?! It's obvious this criminal is just an excuse to expand their territory!"

I had raised my voice without thinking, but I quickly realized that was a blunder for two reasons. The first being that it was uncouth for a lady to shout during her meal, and the second being that I had just criticized the country right in front of someone who was related to the military.

But she didn't look displeased or angry--rather, she laughed loudly. "Ha ha ha! Exactly. Marlon's current policy of military expansion doesn't sit well with the public. And I agree."

That was a little surprising. Normally someone in the military wouldn't voice such overt criticism of the government. Depending on the circumstance they could be charged with treason and imprisoned.

Maybe because she's a woman she isn't very high ranking?  

The yellow uniform that she was wearing was of the old Lucifenian military. Most of the soldiers for the current Lucifenian territory wore the blue uniforms of Marlon. Maybe she was being made to wear an old uniform due to not being very distinguished.

Having received such unexpected endorsement, against my better judgment I spoke more excitedly.

"I'm glad you understand! I was treated so coldly by some soldiers at the gate a little while ago. The top brass are so unreliable, they probably don't even bother to train their troops properly!"

In truth it was just the younger soldier at the gate's behavior that I'd had a problem with, but from the flow of conversation I had moved into criticisms of the military higher ups.

"Heh heh heh, I guess so."

"After all, isn’t this fortress' Commander Mouchet a good for nothing bum too? You…I'm sorry, I haven't asked your name."

"Name? Uh, Lily."

"Lily. That's a very nice name. Naturally, you know about this Commander Mouchet person, don't you Miss Lily?"

"Haha, well, yeah."

Lily seemed to be holding back a smile. Judging by her behavior, this Commander Mouchet wasn't very popular after all.

"The guards at the gate told me that Commander Mouchet is frightening like an ogre, cruel like a demon, and works the soldiers like slaves. It must be such a burden on you to have to work under such a person as that."

"Oh, they said that, did they?"

"Here's what I think. The current Lucifenian Territory's army ought to be headed by someone like you, who understands how things work--"

Right then, the door to the bar opened and in came a tall soldier.

"This is where you've been?" The soldier walked up to Lily and saluted her. "General Ausdin is here from his country. He's currently waiting in your room."

"Got it. I'll go in a minute, once I'm done eating. By the by, who were the soldiers charged with guarding the gate today?"

"Ah. I think it was Bonnard and Oudinot."

"Bonnard and Oudinot, huh? Right. I'll keep that in mind, heheh…"

"Well then, please come at your earliest convenience, Commander Mouchet."

The tall soldier bowed once, and then left the bar.

“Um—uh, Ms. Lily?” I asked timidly, “Is it alright if I ask what your—your full name is?”

“Mhm, yep. Riliane Mouchet. But I don’t care for being called ‘Riliane’ so I usually go by Lily.”

“Um, I…A thousand apologies.”

"Come on, eat up. Before the food gets cold."

The paella there was delicious. But I can’t remember what it tasted like that day.

<<prev------directory------next>>

[thewitchqueen281]

Experiment 808 AU

Hey so I did actually have someone show some interest in this AU, but I’m awful at formatting so I'm just making a separate text post. Read about each character under the cut. A bit about the setting. It’s pretty distant future, this big lab in the middle of the city was commissioned to make a ton of super soldiers. Not knowing where to start they just... started kidnapping kids. Like from their cribs and everything. Not legal but they can like start from scratch there. By the time most of them are ten they’ve been tortured and beaten and do not want to be there. So they just escape. Because like what are they going to do to stop a bunch of kids with powers.  They run free into the city. They stay hidden in bunkers and hideouts. They are all about 15~16 ish. I haven't decided whether or not Al is still a year younger or if they are twins so, for now, its up too you. 

Anyway, enjoy these stupid teens.

Ed 

Has gills on his neck and sides, and dragonfly wings.

the wings are red and while he can fly fast can’t fly for a very long time. 

Instead of his traditional black tank top and coat, he wears one of those knit sleeveless turtleneck things with his red coat that ties around in the front.

Anyone with gills is bioluminescent underwater, he glows red in his face and all around his arms.

he wears a different outfit because it hides his wings and his gills. 

still kind of a little shit. 

knows all the other kids, is friends with most of them surprisingly. 

lives with his brother, Roy Mustang, Riza Hawkeyes, and Denny Brosh in an abandoned library on the west side of the city. Because they are the kids he trusts the most.

he would live with Ling, Lan Fan, and Winry. But Ling and Lan Fan don't really live anywhere and Winry travels between all the kid's hideouts making sure they didn't break anything.

Likes knives, like really really likes knives

has like twenty on him at all times. 

he actually meets Ling by throwing a knife at him and getting really pissed that he missed. 

Roy Mustang 

Has a salamander tail, sometimes breaths a small bit of fire. 

Doesn't really like people at all. 

is four ten and has a lisp and you can pry this headcanon away from my cold dead hands. 

frequent all-nighters, whether playing video games or trying to master fire breath. 

Wears really baggy cargo pants, he likes the pockets. 

has a haircut with two very long pieces of hair in the front and kinda shitty bangs. 

he regrets this haircut. 

he’s best friends with Riza and Ed because Riza and Ed are also wild kids who won't stop him from jumping off really high places or putting bugs in Al’s tea. 

Likes lollypops, no one is sure why he just thinks they taste nice. 

huge crush on Jean Havoc from the group uptown, The others make fun of him. 

Riza Hawkeye 

Has a cheetah tail and likes to R U N

She's a very fast girl, for a long time everyone thought that was one of the abilities given to her during her time in the lab.

it's not  

she just likes to run. 

despite being a wild teen is the second most sensible one in their group. Has had to drag Roy to bed, but almost everyone has had to do that once or twice.

cant cook for shit. like really. she hates cooking shes so bad at it. 

everyone expects her to be the mom for some reason like they think she cooks and cleans. 

shed rather die, Ed cooks, they take shifts cleaning.

loves long skirts and horror novels. 

likes to think she can talk to ghosts or summon demons. 

or maybe she can. 

nobody really knows. 

Talks to herself on occasion. 

Al 

Has gills like his brother. Very small antlers as well.

glows blue underwater near his ears and around his legs. He and his brother have matching symbols on their backs.  

wears a blue hoodie to cover the antlers. 

The actual Mom Friend TM 

Enjoys tea and not having to deal with his brother and CO’s bullshit. 

for once would like to sleep in. just once. 

Would be a wine mom but he is responsible and doesn't drink while underage, unlike almost all of his friends who really don't seem to give a shit.

Sassy, like, really sassy. 

bad at hiding his emotions. 

you will know when he thinks your being a dumbass.

*looks into the camera like he's on the office* 

“Al me and the others are going to jump off the top of the building and see with we can stop ourselves.” “Good luck brother.”

Is friends with everyone and really he loves them all but goddamn. 

One time Ed dated a real shit head and you don't want to know what happened after he dumped Ed. he isn't dead but he won't be walking anytime soon.

Denny Brosh

Has Squid tentacles under his arms and fins on his legs. He glows a bright yellow underwater. 

Knits, like a lot. Every one of them has a homemade sweater from him. the others he lives with wear theirs all the time. Because they do gross things like care about one another in this household. 

Is still really good friends with Maria Ross, he wishes they saw each other more. 

can and will shock you with his tentacles, especially if you make jokes about them. 

Meme dream team leader. 

Al doesn't understand memes and Denny hurts every day because of this. 

has a bright yellow sweater that he knitted himself and then had every single one of his friend sign.

Thinks Kain Furey is super cute. Roy thinks he's super gross because Furey is an innocent Denny!

wholesome meme some days sex jokes on others. 

pretty much all the kids have pretty severe mental health issues, but Denny is one of the few who has tried to help his. 

takes anxiety meds. 

while he doesn't have any sibling this timeline he has his friends and honestly they are pretty close to siblings. 

has called Ed big brother but like everyone has once or twice. Ed doesn't really give a shit and has accepted his fate as the oldest and apparently the most brother like. 

Maria Ross 

Lots a scales, like all over her body. 

has wings but she isn't sure what animal they could be from.

they are big and scaley like her. 

Lives with Olivier, Mei Chang, Sheska, and Winry Rockbell when she's around. They live in an old dinner on the east side of town. 

Would date Sheska 100%. 

Sorta has claws, doesn't matter she enjoys painting them. 

Good friends with Olivier, actually best friends. This is a problem in some ways because Olivier and Denny don’t get along at all. 

Has a gun, only used it once or twice to protect her friends. 

she hopes she never has to use it again.

Sometimes wonders what her family would be like if she hadn't grown up in a lab. Wonders whether of not her family sold her or if she was stolen. She wonders for the other kids as well.

Breaths and cries ice. 

prefers if her friends called her Ria 

Olivier Armstrong  

This bitch got bat wings

they are fucking huge. 

she can’t really hide them so she only goes outside at night. 

she has become a cryptid. 

blurry shitty pictures of her crouching on buildings wings extended, her eyes glowing are all over forums. 

Batgirl strikes again?? 

she thinks its super funny. 

Doesn't really try to hide how she's feeling. 

most of the time she’s Arragont or amused.

Anime character tch. 

Her list of people she dislikes is bigger than the list of people she likes. 

that's a lie she loves all her friend's

she’s just bad about showing it and claims to hate them. 

everyone calls her Livi. 

she hates it but nobody cares. 

keeps her hair in a ponytail.

Mei Chang

has a cat tail, and night vision.

Please don't make any jokes. 

she doesn't want this.

People sometimes pull her tail. they only pull it once though. People learn from their mistakes.

wears a big pink coat with lots of pockets. she keeps both dead mice and her kunai in the pockets. 

Is Winrys assistant when she's around.

loves to help. is crushing on Al from the west side library. Everyone knows but Al. Ed and Ling think that is hilarious. Like it didn't take them months to get over themselves. 

Ling is her half-brother. She isn't sure how trustworthy the info is because it’s something she heard from lab technicians. 

Wants to learn to fight better but nobody wants to spar with her. 

Sit’s up at night and stares at her coffee. 

it’s cold now but she can’t get to sleep. 

Winry Rockbell 

Has butterfly wings, emperor butterfly wings. They don't make her as fast as Ed but it is faster to fly than to walk and she can fly for pretty long periods of time.

automail isn't really a thing. So Winry does general doctor stuff.

she goes between bases and makes sure that everybody is healthy. 

most of the time that isn't the case so shes pretty much always working.

Thinks Mei is a wonderful helper.  

Wears her signature tube top. doesn't travel through populated areas and definitely doesn't by day.

Butterflygirl isn't as cool as a cryptid as Batgirl so she doesn't get much coverage. 

Will still hit you with a wrench don't test her. 

She carries it and her entire toolbox because she’ll be damned if she loses time for her machines while helping out these idiots.

Dating Mothman. 

Mothman is actually Lan Fan. this joke doesn't make a lot of sense to her because Lan Fan doesn't have moth wings. Ling and Ed tell her to shut up and go with it. She rolls her eyes fondly. 

Kain Fuery 

Has ant antenna. he can send messages across radio waves because of this. makes it easy to keep up with his friends. 

Lives with Jean and Rebbeca in what they think was once a club. It's unused now but it does have an underground bunker for some reason.

He is an innocent 

(He isn't) 

keeps a picture of some dog in his pocket. 

he needs it to keep up morale. 

yes, it is just a stock photo of a dog that he stole out a picture frame at wallmart a couple years ago.

He really likes animals. Ed and Roy hate going out with both him and Al in a pair because both of them insist on stopping to pet every dog and cat or whatever animal.

Functional Bi 

Jean Havoc  

Has fins he thinks. they are like spiky and help him swim better. they are all over his back and wrap around his arms. Has gills, and he tends to glow a bluish purple.  

he lives in the club but prefers to be near the docks. 

Loves to swim

Just call him Jean

Please god just call him Jean. 

Olivier and Maria butchered his last name so bad when he first meet him that he is permanently traumatized. 

he’s being dramatic but like, that's who he is??

Disaster Bi 

Pinning? His constant mood?

Ling Yao

Red panda tail and claws. 

Loves sweet things, like so much.

Can see in the dark, loves his night vision

Thinks Ed throwing knives at him is super hot

Ed is Concerned TM 

Doesn't really live anywhere. 

bounces around the bases with Lan Fan. 

Lan Fan is actually his twin sister but they haven't told Mei that yet.

he doesn't know why people don't just know.

Climbs in Ed’s window in the middle of the night. 

freaked Ed out the first time it happened but he got used to it. 

spars on rooftops in the middle of the day. 

For some reason, nobody seems to freak out. 

Kink is love and appreciation

doesn't actually know most of the other kids. Sometimes there will just be a different kid at the base and He’ll be like cool.

Everone knows about Ling though. 

Lan Fan

She has lunar moth wings. Although Winry seems to think they are from some type of butterfly like her. Ed and Ling know the truth and call her moth man. 

She flicks their faces for it. 

loves food. thinks it must be because lunar moths cant eat, that side of her wants to eat E V E R Y T H I N G. 

Or maybe she just has a huge appetite because Ling eats a ton as well. 

has night vision as well.

Is her last name Fan? Not even she knows. 

Everyone calls her Lan Fan though. 

Spars with Ling but prefers fighting with Ed because Ling holds back. Ed doesn't.

tries so hard not to scream at her friends. 

god, she tries so hard. 

This took so long. If you want to hear about specific characters request it and I’ll make another one of these. If anyone wants to write a fanfic send it to me, I’ll be the first one to kudos that ish.  

[mbtizone]

Nathan Scott (One Tree Hill): ESTP

Dominant Extroverted Sensing [Se]: Nathan is a natural athlete and the star of the Tree Hill High basketball team. One of the first things we see Nathan doing is stealing a school bus for a joyride with his teammates. He’s impulsive and lives in the now. Nathan often makes choices that he later regrets because he lacks the foresight to think about how his actions will impact him later. When he’s depressed about Haley leaving, he visits some relatives and drives race cars for fun. When the race is over, Nathan continues driving, going faster than he’s supposed to and crashes the car. During the school shooting, Nathan realizes that Haley is still in the building and goes in after her. When Lucas asks him if he has a plan, he simply says, “Yeah, I’m going to the tutor center and I’m gonna get Haley.” Lucas criticizes him for going up against a gun with a baseball bat, but Nathan doesn’t care. On the day of his wedding, Nathan and Haley are nearly in a collision with Cooper and Rachel. The limo they’re in goes off the bridge and into the water and, without hesitation, Nathan jumps in after them, saving both of their lives. While Nathan and Haley are having money problems, Nathan turns to a loan shark named Daunte, who is willing to give him money if Nathan agrees to shave points, which Nathan initially does. When he’s asked to throw the State Championship, he agrees, but in the moment, changes his mind and the Ravens win the game. Nathan fails to consider how Daunte might retaliate afterward. Daunte tries to hit Nathan with his car, but Haley sees and pushes him out of the way, and she gets hit instead. Nathan runs to the car, pulls Daunte out, and brutally beats him. While at a bar celebrating Nathan’s new shoe deal, fans of a rival team begin taunting him. He almost walks away, but when they bring Haley into it, he defends her honor and gets into a fight, which leads to Nathan getting thrown through a glass window, temporarily disabling him and effectively ruining his basketball career. When Jamie is missing, Nathan jumps in front of a police car to get them to stop and help, nearly getting himself killed. He sees opportunities and acts. If someone he loves is threatened, he reacts, usually without giving himself time to think.

Auxiliary Introverted Thinking [Ti]: If something makes sense to Nathan, he does it. Nathan perceives Lucas to be a threat and comes up with what he judges to be the best way to keep him from taking his life. Nathan gets to the point and expresses himself clearly and concisely. He does whatever he believes to be the best course of action. Nathan often thinks that he knows the best way to handle something, and can become stubborn once he reaches his own logical judgment about a situation, shutting out the thoughts and opinions of the people close to him.

Tertiary Extroverted Feeling [Fe]: When he was younger, Nathan used his Fe to get under people’s skin. He knows how to play on feelings to get a rise out of people (particularly Lucas). Nathan is charming and can get people to like him if he wants them to. When he first pursues Haley, he does it to upset Lucas, and he gets her to play right into his hands. He can be sweet, complimentary, and thoughtful when he wants to be. As he grows, Nathan begins to use this function in healthier ways. He becomes selfless, putting others and their welfare before himself. He also gets better at expressing his feelings, especially as his relationship with Haley progresses and he falls in love for the first time. His Fe develops even further when he becomes a father. He wants to help the people he cares about and becomes a shoulder for the people in his life to lean on. He is supportive, generous, and takes care of his loved ones. Nathan is fiercely protective and will spring into action if someone hurts his friends or family (Se-Fe).

Enneagram: 8w7

Inferior Introverted Intuition [Ni]: Nathan knows that he wants to someday join the NBA and he works towards this goal throughout high school and college until he makes it a reality. However, due to his often reckless behavior, he has major setbacks because he fails to consider his long-term objective when he acts on his impulses. He sees a future for himself and Haley and he looks forward to spending the rest of his life with her. At times, Nathan can lose sight of his vision for his future and get sidetracked, but once he regains his motivation, he works tirelessly to make his dreams come true.

Quotes:

Nathan: You have one chance, one life, and what you do with it is up to you.

Cop 1: What the hell are you doing? Nathan: My son is missing. Cop 1: Right, calm down. You could’ve got yourself killed! Nathan: We just left the wedding okay, all the guests are gone and my son missing. He’s four and a half years old. Cop 2: Have you been drinking sir? Maybe been to the reception? Nathan: What kind of question is that? ‘Have I been drinking?’ Cop 2: You need to listen to me… Nathan: No you listen to me! My name is Nathan Scott okay? My father is Dan Scott, he was arrested for murder, okay? He’s a bad guy and he was here today. Now either one of you two idiots gets on your radio right now and finds my son or I’ll knock you both out and I’ll do it myself!

Chris: Ah! Stop hitting me! Nathan: Stop kissing my wife!

Nathan: You know what? Tragedies happen. What are you gonna do? Give up? Quit? No. I realize now that when your heart breaks, you gotta fight like hell to make sure you’re still alive. Because you are. And that pain you feel? That’s life. The confusion and fear, that’s there to remind you that somewhere out there is something better. And that something is worth fighting for.

Brooke: Hi, Nate. Come in. It’s a tough day, huh? Nathan: Yeah. Brooke: I wish there was something I could do for you or Haley or Jamie. Nathan: Well, actually we were wondering if there’s anything we could do for you. Brooke: How do you mean? Why me? Nathan: We know that your mom has been pulling some stuff with the company, and I don’t know, I guess having dealt with parent insanity I wanted to check your head. See how you’re doing. Brooke: I’m fine. Really. Nathan: That sounds like something I would say. Look, this thing with losing Quentin, it-it’s hard. And I have a feeling its gonna be a pretty prominent thing in our lives for a while, but that doesn’t mean that your problems are any less important, that all of us aren’t here for you. Brooke: Look, like I said… Nathan: You’re fine. You can handle it. Its all good. Look, I hope that’s true and maybe it is but the thing is, the two of us have been down very similar roads. We were in the same cliques first, we both felt the same pressures, the same expectations. Our parents were like children and we both grew into kind of bad versions of ourselves way too fast. So I think you know I get it. Brooke: They never really gave us a chance did they? Our parents? Nathan: They didn’t know how. Look, the thing is, you made your dream happen, alright? And even though I didn’t quite get there, when it was taken away from me I dealt with it alone. That was stupid, selfish, and wrong. So if your mom tries to take your dream away from you and you feel the same pain I did, I’ve sorta been there, okay? And I’m gonna be kind of pissed off if you don’t come talk to me about it. Anyway, thank you for coming today. It means a lot. I know you didn’t know Quentin, but it doesn’t surprise me that you’re thinking of other people when all this stuff is going on with you. That’s not bad for a girl who never had a chance. Come here. [Nathan and Brooke hug]

Haley: I need to know that you’re going to let me in, Nathan. I mean, all the way. Nathan: I will, okay. I’ll – I’ll let you in if that’s what it takes, I’ll let you in. It’s just… sometimes I’m afraid that if I do, you’ll see the real me. The guy I was before you. And I’m not proud of that person, okay; the one that I used to be. But if I have to be that guy to keep you safe, then that’s who I’m going to be. Look, if you want me to apologize for defending you, or for fighting back when somebody hurts you, then I can’t do that – I won’t do that, okay because the truth is: that’s a guy I’ll never be; a guy that just stands by and watches while the world hurts you. Can you understand that?

Nathan: It’s the oldest story inn the world. One day you’re planning for someday. And then quietly and without you ever really noticing someday is today and then someday is yesterday and this is your life.

Nathan: Every choice you make shapes your future.

Nathan: People just go through things, challenges that make them stronger.

Nathan: I am the kid, Hales and I’m sick of dealing with my parents’ problems. If it’s not my dad with a restraining order, it’s my mom with a glock. They’re unbelievable. My one saving grace. My one way out is if I play halfway decent in these playoffs, I can get a scholarship and I can get the hell away from both of these lunatics. Should my mom have a gun? No! But am I going to let her stupidity or anything else stand in the way of my dreams? Not a chance.

Nathan Scott (One Tree Hill): ESTP was originally published on MBTI Zone

[captain-fanattic]

All of the oc asks with Mack!

DEEP BREATH

1. What’s their full name? Why was that chosen? Does it mean anything?

Mack Walker! it was just a name that seemed to fit him.

2. Do they have any titles? How did they get them?

cowboy?? uh. i mean he works on a mechanical bull ranch, talks pretty southern, and dresses like he was raised in a barn so. Cowboy is about the best title he has.

3. Did they have a good childhood? What are fond memories they have of it? What’s a bad memory?

it was pretty good yeah! nothing too awful happened to him, he’s on great terms with his family and he loves them, he lived a pretty average childhood for someone in this era. bad memory is him probably almost getting trampled by an angry bull as a child. fond memories are eating good food and celebrating holidays with family members!

4. What is their relationship with their parents? What’s a good and bad memory with them? Did they know both parents?

kind of accidentally answered this one in the question before lol

5. Do they have any siblings? What’s their names? What is their relationship with them? Has their relationship changed since they were kids to adults?

hmm he might have like 2-3 sisters but i havent mapped them out yet so shrugs im sure their relationship is pretty good though! and theyre all much younger than him.

6. What were they like at school? Did they enjoy it? Did they finish? What level of higher education did they reach? What subjects did they enjoy? Which did they hate?

didn’t really care much about school, just kind of got through it. don’t think he went to college, barely managed to get through high school. he’s good a good enough education and understands how the world works for the most part, at least. he liked art, math, and science. wasn’t a big fan of history or english.

7. Did they have lots of friends as a child? Did they keep any of their childhood friends into adulthood?

he had a few close friends, not a huge friend circle. he’s pretty good at making friends in general though and he’s friendly like nearly 24/7 so im sure he probably would have kept in touch with them into adulthood unless something happened to them or he somehow lost a way to contact them.

8. Did they have pets as a child? Do they have pets as an adult? Do they like animals?

he grew up on a farm and then got his own farm so he’s always had animals around him. standard farm animals for the most part except many of them were robotic. his few real animal companions were probably a dog and a cat and maybe a couple chickens.

9. Do animals like them? Do they get on well with animals?

loves them! tends to be very good with them and rarely has a problem with them.

10. Do they like children? Do children like them? Do they have or want any children? What would they be like as a parent? Or as a godparent/babysitter/ect?

he can deal with them but he doesn’t necessarily want any himself. he doesnt mind his younger siblings and loves them to death, but anyone else he’s just kind of like “meh”.

11. Do they have any special diet requirements? Are they a vegetarian? Vegan? Have any allergies?

don’t think so! he loves to eat and will eat almost anything.

12. What is their favourite food?

probably some form of dessert tbh

13. What is their least favourite food?

shrugs

14. Do they have any specific memories of food/a restaurant/meal?

mostly all the great food his parents would make around the holidays!

15. Are they good at cooking? Do they enjoy it? What do others think of their cooking?

very good at it + enjoys doing it! most others tend to enjoy it as well.

16. Do they collect anything? What do they do with it? Where do they keep it?

i feel like he would collect old coins. probably keeps them in a box somewhere in his room

17. Do they like to take photos? What do they like to take photos of? Selfies? What do they do with their photos?

he takes selfies with his bulls a lot but that’s about it for photography. he’s not on his phone a lot but when he is he’s either chatting with someone thru call or taking pictures of his bulls

18. What’s their favourite genre of: books, music, tv shows, films, video games and anything else

he doesn’t read a lot and doesnt have a favorite, he likes country music obvs, dunno what kind of T.V. he would watch, maybe the cooking channel or like cartoons LOL, he likes vintage video games but doesn’t play them a lot

19. What’s their least favourite genres?

he doesn’t like rap or pop songs generally but will listen to them if someone puts them on, dunno about anything else. probably wouldn’t enjoy love stories if he read books tbh

20. Do they like musicals? Music in general? What do they do when they’re favourite song comes?

he’d probably have a noticeable spring in his step if some good country music was on but otherwise not much. isn’t too interested in musicals.

21. Do they have a temper? Are they patient? What are they like when they do lose their temper?

definitely patient! rarely ever loses his temper. if he does you probably did something god awful and he’s probably terrifying when angry. like it would shock everyone to see how we gets when he’s mad

22. What are their favourite insults to use? What do they insult people for? Or do they prefer to bitch behind someone’s back?

probably some old sayings that nobody understands tbh. would probably insult someone to their face but doesn’t often if at all; he’s generally very nice.

23. Do they have a good memory? Short term or long term? Are they good with names? Or faces?

it’s pretty good yeah! he’s better with faces than he is with names.

24. What is their sleeping pattern like? Do they snore? What do they like to sleep on? A soft or hard mattress?

he goes to sleep pretty late and gets up pretty early; people wonder how he functions but it’s just how he is. his bed is pretty hard but it doesn’t bother him. it probably would bother someone if they ever came over and sat on it though.

25. What do they find funny? Do they have a good sense of humour? Are they funny themselves?

he thinks a lot of the antics his bulls get up to are hysterical and he also thinks it’s funny when they spook people, though he always does apologize for it. his sense of humor is pretty good and he’s always joking tbh, which really annoys some people *cough* easton *cough* but he tends to know when to stop.

26. How do they act when they’re happy? Do they sing? Dance? Hum? Or do they hide their emotions?

he generally hums or whistles but otherwise hides his emotions.

27. What makes them sad? Do they cry regularly? Do they cry openly or hide it? What are they like they are sad?

bad things happening to his ranch/animals :( he might cry openly if he’s around someone he really trusts but otherwise he kinda keeps it to himself until he’s alone.

28. What is their biggest fear? What in general scares them? How do they act when they’re scared?

losing people he loves, losing animals he loves; he’s not very easy to spook honestly. no one is really sure what he’s like when he’s scared until he has a reason to be afriad.

29. What do they do when they find out someone else’s fear? Do they tease them? Or get very over protective?

super protective! he doesn’t want to be a jerk who holds peoples real fears over their heads just for a laugh >:( he’ll tease easton but not about fears. never about fears.

30. Do they exercise? Regularly? Or only when forced? What do they act like pre-work out and post-work out?

he gets a pretty good workout from running his ranch and taking care of his animals. he enjoys it a lot.

31. Do they drink? What are they like drunk? What are they like hungover? How do they act when other people are drunk or hungover? Kind or teasing?

on and off yeah, he doesn’t get super drunk too often bc he has a Job to do. he’s probably grumbly and sleepy when hungover, just wants to cuddle and lay in bed for 18 hours. he probably takes care of people when they’re hungover and is generally pretty kind unless there’s a little something to tease them about.

32. What do they dress like? What sorta shops do they buy clothes from? Do they wear the fashion that they like? What do they wear to sleep? Do they wear makeup? What’s their hair like?

he dresses……… well,,, his jeans are generally dirty and have holes in them and he’s always got on a plaid shirt or something. he doesn’t buy new clothes often. he probably just wears boxers to sleep. his hair is usually pretty messy.

33. What underwear do they wear? Boxers or briefs? Lacey? Comfy granny panties?

boxers

34. What is their body type? How tall are they? Do they like their body?

he’s like 6 ft maybe? he pretty stronk and built kinda like a wall in some sense. he’s pretty happy with his body, yeah.

35. What’s their guilty pleasure? What is their totally unguilty pleasure?

dunno if he has one! he doesn’t really care what people think of him and will kind of just do whatever. doesn’t have a reason to hide things, i guess.

36. What are they good at? What hobbies do they like? Can they sing?

he probably has a good singing voice! he doesn’t have too many hobbies bc a lot of his time is taken up by working his ranch. he’s good at doodling and will scribble some stuff sometimes when he feels like it.

37. Do they like to read? Are they a fast or slow reader? Do they like poetry? Fictional or non fiction?

no

38. What do they admire in others? What talents do they wish they had?

he admires things like sense of humor, wit, storytelling, and any sort of musical talent; he probably wants to have some weird talent that wouldn’t be useful in his situation - like juggling.

39. Do they like letters? Or prefer emails/messaging?

he likes to write letters even though its considered super old-fashioned.

40. Do they like energy drinks? Coffee? Sugary food? Or can they naturally stay awake and alert?

he loves sugary food but doesn’t eat it too often. he’s pretty naturally awake and alert but will drink coffee or tea in the morning.

41. What’s their sexuality? What do they find attractive? Physically and mentally? What do they like/need in a relationship?

uhhhh gay probably. he likes the traits i mentioned before, i don’t think he’s that picky otherwise. if u need a good example just *points at easton*

42. What are their goals? What would they sacrifice anything for? What is their secret ambition?

he kinda already achieved his goals but i guess his new goals aside from his ranch are like, helping easton and his crew with their problems. he doesn’t have any secret ambitions and he would sacrifice a lot of a lot of different things, he’s a very giving person.

43. Are they religious? What do they think of religion? What do they think of religious people? What do they think of non religious people?

he’s religious but not like suuuper into it; like he’s still got beliefs and prays and stuff but otherwise nobody really knows that about him unless they ask him about his cross tattoo.

44. What is their favourite season? Type of weather? Are they good in the cold or the heat? What weather do they complain in the most?

summer! he likes the weather to be bright and sunny; he tolerates the cold but prefers it to be warm.

45. How do other people see them? Is it similar to how they see themselves?

it’s generally pretty similar

46. Do they make a good first impression? Does their first impression reflect them accurately? How do they introduce themselves?

he’s not the best at first impressions and might say something stupid tbh but he Tries at least.

47. How do they act in a formal occasion? What do they think of black tie wear? Do they enjoy fancy parties and love to chit chat or loathe the whole event?

he’s not a big fan of formal stuff. he’d wear a suit if he really had to but he doesn’t really enjoy it. he’ll chat with people are fancy parties just because it’s in his nature.

48. Do they enjoy any parties? If so what kind? Do they organise the party or just turn up? How do they act? What if they didn’t want to go but were dragged along by a friend?

he likes small parties with friends! at-home stuff where people just talk and laugh and drink and eat, y’know

49. What is their most valued object? Are they sentimental? Is there something they have to take everywhere with them?

he’s very sentimental but he doesn’t take much with him anywhere. i’m not sure what his most valued object would be, maybe some old gun or statuette his family gave him a long times ago or something.

50. If they could only take one bag of stuff somewhere with them: what would they pack? What do they consider their essentials?

food and a map or smth, he’s not very good at travel stuff

[rjhg53ji-blog]

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[annaxkeating]

8 Incredible App Landing Pages (and How You Can Create Your Own)

Have you looked at your iPhone’s App Store lately? How about Google Play?

I’ve seen landfills with better curation.

With more than two million apps available on each store, people have a much better chance of finding a pearl in an oyster than randomly stumbling upon your app. No matter how appealing it is—no matter how entertaining or even life-changing—most people won’t discover it without a robust marketing campaign.

(And, to paraphrase Contently’s Bradley Little, going viral is not a strategy.)

The first step in marketing your iPhone or Android app is finding the right channels to promote it. Using Google Ads’ Universal App Campaigns (UAC) is a strong starting point, but many marketers get extra mileage from traditional PPC campaign, social media marketing, app cross-promotion, or even email blasts to newsletter subscribers.

In these cases, you’ll need a stellar landing page to overcome that hesitance we all feel about installing yet another piece of software onto our phones. For this reason, ensuring a buttery-smooth post-click experience is fundamental to the app marketer’s toolbox.

Hence this post. These are some of the best app landing page examples out there, all of ’em built with Unbounce. We want to highlight how you can create a page to promote your own mobile app and, as importantly, why a well-designed landing page can make all the difference. Along the way, we’ll throw in our two cents about what sets them apart.

So hop right into the examples below, or keep reading for a handful of best practices to get you started.

How to build app landing pages

If you’ve created a landing page for any ol’ purpose, you may have encountered some of this advice before. But it’s worth revisiting in the context of app marketing since some elements gain increased importance when you’re hoping to score some downloads. Let’s get started:

Establish your conversion goal first. As you’ll see from the examples below, an app landing page can be a lot of things. It can be a simple download page with links directly to the Android and iOS app stores. Or you might want your customers to subscribe to your service first. Or they might need to purchase a physical product for the app to work. Regardless, your conversion goal will have a significant impact on your calls-to-action, your copy, and even your design. So start there.

Start with mobile. If you’re like me, you default to desktop when building a new landing page. (Our builder kinda sorta encourages it, to be fair.) But since apps are designed primarily for phones, it usually makes sense to create your mobile version first. That way, you’ll better set yourself up for those visitors who’re most likely to download your app.

Keep their attention. This is true of all landing pages, but app pages that encourage a direct download in particular benefit from a 1:1 attention ratio. So don’t give ’em the world. Instead, hit your visitors with the essential information they need to convert.

Show the device. Ideally, you want to show your app running on a device that’s as similar as possible to what customers are using. Sometimes that’s an iPhone. Sometimes it’s an Android phone. It’ll differ depending on use cases, the campaign you’re running, and the kinds of customers you court.

EDITOR’S NOTE. Designing a great landing page is a challenge of its own. If you want some pro tips, check out this post featuring great examples of high-converting landing pages (and the secrets to swipe from ’em).

The best app landing page examples

Aaptiv (Industry: Fitness)

Image courtesy of Aaptiv. Click the image to access the desktop version. (Click here for the mobile one.)

How Aaptiv nails it: Design your app landing page differently for desktop versus mobile devices.

Aaptiv is a name that ensures this app will appear at the top of any alphabetical list. (Ahem, like this one.) But abecedarian branding is not enough to guarantee discovery. Instead, having a powerful marketing campaign, complemented by carefully targeted app landing pages like this one, can help a lot. This particular page focuses on employers who might want to include an Aaptiv account as part of their company’s wellness plan.

Why it works:

Include big-name clients. The testimonial from an existing Aaptiv member speaks to the flexibility of the app as well as the motivation it provides. I love it. But for employers, logos from prestigious brands like Starbucks and Amazon might be even more significant. If I want my employees to feel like they work for a first-class company, I really can’t do better than matching my wellness offerings with some big names.

Design for the device. We’ve included screenshots of both versions of the landing page here to highlight the differences between them. For instance, the desktop version has a handy breakdown of some of the app’s features. It also includes a few extra visuals that the mobile version tosses in favor of speedier loads. This ensures both versions are lightning-fast—and both still look like a million bucks—no matter the device that visitors are using.

Clarity shows confidence. When you’ve got something genuinely hot to show off, as Aaptiv does, it’s best to let your product speak for itself. That’s why the copy here is so straightforward. In the desktop version, Aaptiv’s pitch includes screenshots and copy that show off unique programs, expert trainers, and custom tracking in action. And that’s way more effective than flouncy language.

EDITOR’S NOTE. The Unbounce Builder lets you hide elements depending on which version your visitors see. You can go for maximum visual impact on the desktop while targeting better performance (and more engagement) on smartphones.

Advanced Producer (Industry: Real Estate)

Image courtesy of Advanced Commission. Click the image to access the full version.

How Advanced Producer nails it: Cut down on frustration by texting your desktop visitors a download link.

The Advanced Producer Mobile App by Advanced Commission doubles as an educational tool and a time-saver for REALTORS® using the company’s commission lending service. Though they have other pages for mobile campaigns, this one’s designed specifically for desktop viewing. Let’s take a look at some of the smart choices they’ve made in creating it.

Why it works:

Use texting to get them downloading. How do you ensure a download if you’re putting a landing page together for desktop viewing? After all, if visitors don’t have remote app install set up—and not many do—clicking a link to either app store from a desktop leads to an error message. That’s… not good. Advanced Producer cleverly gets around this problem by sending an SMS directly to their phone.

Use powerful language. REALTORS® are a competitive bunch, and they don’t have time to waste on namby-pamby apps. Both copy and design here respect that. It’s not just a matter of using forceful words (“dominate your market,” “devour pages of pro-level tips”) but also of being direct and to the point.

Say what platforms you support. For a while, it seemed app developers were all about Apple. But since Android phones outnumber iPhones in the US, it’s a good idea to let your visitors know that your app is downloadable on Google Play as well as in the iTunes app store (assuming, y’know, that’s actually true).

Cameo (Industry: Talent)

Image courtesy of Cameo and KlientBoost. Click the image to access the full version.

How Cameo nails it: Show your app in action.

Cameo’s unique service: personalized shoutouts from celebrities, athletes, and influencers that you can send to your friends, family, or coworkers. Talent earn money for a minute of their time, and customers get the thrill of a lifetime. It’s a charming idea, and an easy-to-use app lies at the heart of it. Trust me, your mom will love those birthday wishes from RiFF RAFF.

According to Tyler Mabery, the designer from KlientBoost who created this page, the challenge was letting users know how to use Cameo:

I made a section that explains the three steps in getting a Cameo so that users know exactly how the service works. I decided to have it peeking above the fold so that users would scroll down more to read about the service. It worked and this page is getting an 85% click-through rate.

Why it works:

Keep-it-simple steps. As Mabery says, the page isn’t shy about letting users know exactly how it works. In Cameo’s case, you don’t need a degree in rocket science to understand the app—browse talent, book talent, get yer video from talent. 1-2-3. But that’s the point. It’s easy. Listing steps when it’s effortless reinforces simplicity.

Show them how it works. It’s not always possible to highlight everything your app does. But clever use of animation or video can show off either functionality or results. Here, for instance, Cameo provides a sample from “Mr. Wonderful” himself, Shark Tank’s Kevin O’Leary. Another video, showing a fan’s reaction to a message from Cody Ko, is even more powerful. (And, yeah, I had to look him up too.)

“What’s it good for?”That’s the kind of question that a lot of marketers forget to answer about their products. Cameo’s app landing page uses a lot of space to communicate its many uses. They even provide lively, humorous examples—“Have Chris Harrison give a gift better than ‘the Final Rose’”—that inspire creativity and fun.

Carly (Industry: Automotive)

Image courtesy of Carly. Click the image to access the full version.

How Carly nails it: Design a landing page that actually fits your offering.

Some apps just install and go. In those cases, just providing a download link can be the best choice. (Though you should take care that your app landing page doesn’t end up looking generic.) But like many sophisticated tools, Carly’s “connected car” needs a little something extra to unlock your car’s hidden features. For this reason, they’ve designed a page that funnels potential customers into the right checkout flow for their needs.

Why it works:

Offer options (if you have to). Now, usually Unbounce recommends keeping your landing pages focused on a single call to action. But here’s another approach. Since it can be a challenge to accurately target prospects based on the car they drive, Carly’s page features seven buttons. Clicking on one takes you to a shop page that matches your needs. (Hitting a store page right away might be jarring, though, so it’d be worth testing what might happen if visitors are funneled to a second-stage landing page tailored to each manufacturer.)

Keep the eye moving down. Ideally, a visitor would immediately check to see if Carly supports their automobile. Then they’d buy the device. But conversions rarely work out that way. (We wish they did!) For the unconvinced, an animated arrow keeps them scrolling to a more detailed rundown of the product, its benefits, and some crystal clear illustrations of what it can do.

Under the influence. I don’t know the first thing about Beemers. (I take the bus to work most days.) But Justin Buice does. He’s an influencer who runs a successful channel dedicated to customizing and upgrading BMWs, and his YouTube video is featured in place of a testimonial on this page. If I were to tell you that Carly rocks, you’d likely scoff. (“Take a hike, bus boy!”) But the same claim from someone like Justin will convince you.

Crash Detech (Industry: Automotive Safety)

Image courtesy of Crash Detech. Click the image to access the full version.

How Crash Detech nails it: Provide free alternatives to paid services.

South Africa has some of the most dangerous roads in the world, and Crash Detech helps keep drivers safe by alerting emergency responders. But even a life-saving idea needs a brilliant marketing campaign behind it. That’s where this app landing page comes in. It’s actually the second step of a “free medical id” campaign that’s designed to encourage subscriptions to the service.

The company’s CEO, Jaco Gerrits, provides a little context about how it works:

Our main aim is to convert users on our paid subscription, but we also offer an alternative where they could ‘try the app for free.’ Once the user clicks the CTA, a welcome SMS/Text is sent with a link to our app, encouraging users to download and sign-in. We then use automation techniques to retarget users who have not downloaded and signed in to the app, to further improve our conversion rates.

Why it works:

Offer a free alternative. There are two buttons here, allowing visitors to either sign up for the paid subscription now or to get a free version of the service. Onboarding people into your app with limited functionality (or using a free trial) does two things. First, it lets them try before they buy. And, second, it begins a lead nurturing strategy that’ll eventually convert many unpaid users into paying customers.

The promise of safety. Safety and security can be powerful motivators, as they are throughout this page. According to Gerrits, the copy here immediately establishes “a strong connection with the visitor using emotive header text. Our sub-header summarises our benefits, providing a solution to keep you both safe and secure.”

Use media coverage as a source of credibility. If you’ve been lucky enough to be featured on local or international news—for good reasons, I hope—including it on your landing page, as Crash Detech does, can lend you legitimacy and overcome skepticism. (In an age of ‘fake news,’ it’s best to go with the most reliable sources you can.)

Hearth (Industry: Home Renovation/Financing)

Image courtesy of Hearth. Click the image to access the full version.

How Hearth nails it: Keep it simple to keep visitors focused.

Hearth offers quick, affordable financing for home renovations. They also work in partnership with contractors to help connect potential customers to lenders and close more sales. That’s where this app comes in: it allows people to pre-qualify for a renovation loan during an on-site visit (or at any other time, really).

Why it works:

Just the essentials. If you’re a creative, it can be easy to get carried away adding bells and whistles to your landing pages. The truth is, Hearth has other pages on their site that do a lot of the persuading. This landing page has one purpose—encouraging existing subscribers to download their app—and it does that cleanly and directly.

Buttons above the fold. It’s very common to see an app landing page that forces users to scroll to find a download link. Hearth smartly chooses to put them both near the top. They also keep them large and spaced apart to overcome the “big hands, small device” issue that plagues contractors.

Lighten the load. At Unbounce, we have a lot to say about the importance of speed. But speed is doubly important for mobile app landing pages. When you access this page on a phone, you notice how snappy it loads (in about 2 seconds). That’s because Hearth keeps it light for smartphone users by resisting the urge to include unnecessary content (like, for instance, an animated .gif showing the app in motion).

If you want to run the fastest mobile landing pages possible, Accelerated Mobile Pages deliver near-instant speeds and can be created in the Unbounce Builder. Read more about Unbounce and AMP landing pages.

Ibotta (Industry: Retail Rewards)

Image courtesy of Ibotta. Click the image to access the full version.

How Ibotta nails it: Use a simple page as a gateway to more mobile engagement.

Ibotta promises real cash back when you make purchases at participating retail stores. The app allows shoppers to scan receipts, link their loyalty cards, and even make purchases directly from their phones. Because there’s a fair bit of onboarding involved, however, they use simple app landing pages like this one as gateways to a more detailed sign-up. (Also, say their name aloud for today’s ‘aha!’ moment.)

Why it works:

Simple doesn’t mean silent. Like the example from Hearth above, Ibotta’s app landing page looks pretty basic. But just think about how much they’re saying on this page with a couple dozen words. First, their promise is crystal clear: “Earn Cash Back on Everyday Purchases.” Then, they sweeten the deal with the promise of a bonus for signing up. Even the button reminds you that the app is free to use.

Cut it short. If you look at the whole page, then you’ll notice that Ibotta only bother to include the top third of the phone here. Beyond what you can see when the page loads, in fact, there’s nothing but the footer. This keeps the page light and focused. It also means that the option to download Ibotta—whether you click the button or on the footer link—is never not on the screen. Genius!

Downloading the app is just the start. For Ibotta to succeed, they need users to get aboard that sweet mobile engagement loop and start using their app on the regular. For this reason, clicking brings visitors to a more detailed sign-up page (where they can create an account using Facebook or Google) that also serves to better onboard subscribers.

EDITOR’S NOTE. A mobile engagement loop is what happens when a customer is continually re-engaged after converting. It keeps people using your app long after they’ve downloaded it, which can be essential depending on your business model.

Overwolf (Industry: Gaming/esports)

Image courtesy of Overwolf. Click the image to access the full version.

Considering the size of the gaming industry, ‘niche’ is definitely not the right word to describe Overwolf’s target market. But this landing page is a killer example of just how engaging a specific demographic goes beyond witty copy and sharp design. As part of a cross-promotion with 20th Century Fox’s The Kid Who Would Be King, Overwolf has crafted an experience that speaks directly to younger gamers who make up the audience of this film.

Overwolf’s Communications and Content Manager, Shay Zeldis, lays out the strategy in detail:

It’s a page built for players of CS:GO, League of Legends, and Rocket League, with strong incentives and gaming hardware prizes, in a tested layout that increases conversions. To drive traffic and gamers who are ready to participate, we focused on community, social and video channels, with relevant materials hyping up gamers even before they land in the page.

Why it works:

Gamify your app download. This isn’t just a landing page, it’s a challenge. How do you get started on your path to glory? You download Overwolf’s Game Summary app, win a match of one of three popular games, then share the results on Twitter. It’s a brilliant way to incentivize downloading and reflects the competitive spirit of esports.

Lean into cross-promotion. The tie-in with The Kid Who Would Be King goes beyond just using a logo. The copy here blends Arthurian legend (“Set out on a magical adventure”) with how gamers speak to one another (missions, custom games, eliminations, goals) to create a sense of fun.

Pick the right social channels. As CEO Uri Marchand put it in a recent Medium post, “brands trying to reach gamers in the same ways they approach random website visitors quickly learn their mistake.” Overwolf, for instance, has learned to hit the community and social channels where young gamers actually congregate. For example, they created these awesome promo and reaction videos on YouTube that hype before they ever see the landing page itself.

Don’t wait for your app to be discovered

You’re a SaaS company looking for subscriptions to grow your business? Cool. An indie game designer hoping to release the next Flappy Bird? Great. Just generating ad revenue by providing a free tool? That’s terrific. In any case, creating a mobile-responsive app landing page is a great way to introduce yourself to an app-hungry public.

These days, there’s an impressive variety to businesses that are out there promoting an app of some sort. Sometimes it’s the very core of what they do. Other times, it’s an add-on that enhances an existing service. For some apps, a clean download page and a tightly run PPC campaign are all that’s needed to strike digital gold. But others require incredibly nuanced design, whip-smart workarounds, or Gary Kasparov levels of strategy.

(I’d venture to say you’ve seen all three in the examples above.)

Whatever your approach, and whatever your app is promising, you’ll need to stand out from the competition. An app marketing campaign that includes a few spiffy landing pages is your best bet in kickin’ off that mobile engagement loop.

Best landing pages for apps: related content

I just blasted you with a ton of information, but there’s more to learn! If you want your landing page to perform like Queen at LIVE AID in ‘85—sorry, just watched that movie—then you need a kick-butt conversion system. The pieces below should help with that:

Before you convert people on your page, you gotta get them to your page: Read Brad Smith on how you can move beyond PPC best practices.

Haven’t built a page yet? Unbounce and Skillshare have you covered: A Free Video Crash Course from Unbounce and Skillshare

Finally, this is for those of us who just want a little more inspiration in our lives: Here are the best landing page examples for your swipe file.

from Digital https://unbounce.com/landing-page-examples/app-landing-pages/ via http://www.rssmix.com/

[samanthasmeyers]

8 Incredible App Landing Pages (and How You Can Create Your Own)

Have you looked at your iPhone’s App Store lately? How about Google Play?

I’ve seen landfills with better curation.

With more than two million apps available on each store, people have a much better chance of finding a pearl in an oyster than randomly stumbling upon your app. No matter how appealing it is—no matter how entertaining or even life-changing—most people won’t discover it without a robust marketing campaign.

(And, to paraphrase Contently’s Bradley Little, going viral is not a strategy.)

The first step in marketing your iPhone or Android app is finding the right channels to promote it. Using Google Ads’ Universal App Campaigns (UAC) is a strong starting point, but many marketers get extra mileage from traditional PPC campaign, social media marketing, app cross-promotion, or even email blasts to newsletter subscribers.

In these cases, you’ll need a stellar landing page to overcome that hesitance we all feel about installing yet another piece of software onto our phones. For this reason, ensuring a buttery-smooth post-click experience is fundamental to the app marketer’s toolbox.

Hence this post. These are some of the best app landing page examples out there, all of ’em built with Unbounce. We want to highlight how you can create a page to promote your own mobile app and, as importantly, why a well-designed landing page can make all the difference. Along the way, we’ll throw in our two cents about what sets them apart.

So hop right into the examples below, or keep reading for a handful of best practices to get you started.

How to build app landing pages

If you’ve created a landing page for any ol’ purpose, you may have encountered some of this advice before. But it’s worth revisiting in the context of app marketing since some elements gain increased importance when you’re hoping to score some downloads. Let’s get started:

Establish your conversion goal first. As you’ll see from the examples below, an app landing page can be a lot of things. It can be a simple download page with links directly to the Android and iOS app stores. Or you might want your customers to subscribe to your service first. Or they might need to purchase a physical product for the app to work. Regardless, your conversion goal will have a significant impact on your calls-to-action, your copy, and even your design. So start there.

Start with mobile. If you’re like me, you default to desktop when building a new landing page. (Our builder kinda sorta encourages it, to be fair.) But since apps are designed primarily for phones, it usually makes sense to create your mobile version first. That way, you’ll better set yourself up for those visitors who’re most likely to download your app.

Keep their attention. This is true of all landing pages, but app pages that encourage a direct download in particular benefit from a 1:1 attention ratio. So don’t give ’em the world. Instead, hit your visitors with the essential information they need to convert.

Show the device. Ideally, you want to show your app running on a device that’s as similar as possible to what customers are using. Sometimes that’s an iPhone. Sometimes it’s an Android phone. It’ll differ depending on use cases, the campaign you’re running, and the kinds of customers you court.

EDITOR’S NOTE. Designing a great landing page is a challenge of its own. If you want some pro tips, check out this post featuring great examples of high-converting landing pages (and the secrets to swipe from ’em).

The best app landing page examples

Aaptiv (Industry: Fitness)

Image courtesy of Aaptiv. Click the image to access the desktop version. (Click here for the mobile one.)

How Aaptiv nails it: Design your app landing page differently for desktop versus mobile devices.

Aaptiv is a name that ensures this app will appear at the top of any alphabetical list. (Ahem, like this one.) But abecedarian branding is not enough to guarantee discovery. Instead, having a powerful marketing campaign, complemented by carefully targeted app landing pages like this one, can help a lot. This particular page focuses on employers who might want to include an Aaptiv account as part of their company’s wellness plan.

Why it works:

Include big-name clients. The testimonial from an existing Aaptiv member speaks to the flexibility of the app as well as the motivation it provides. I love it. But for employers, logos from prestigious brands like Starbucks and Amazon might be even more significant. If I want my employees to feel like they work for a first-class company, I really can’t do better than matching my wellness offerings with some big names.

Design for the device. We’ve included screenshots of both versions of the landing page here to highlight the differences between them. For instance, the desktop version has a handy breakdown of some of the app’s features. It also includes a few extra visuals that the mobile version tosses in favor of speedier loads. This ensures both versions are lightning-fast—and both still look like a million bucks—no matter the device that visitors are using.

Clarity shows confidence. When you’ve got something genuinely hot to show off, as Aaptiv does, it’s best to let your product speak for itself. That’s why the copy here is so straightforward. In the desktop version, Aaptiv’s pitch includes screenshots and copy that show off unique programs, expert trainers, and custom tracking in action. And that’s way more effective than flouncy language.

EDITOR’S NOTE. The Unbounce Builder lets you hide elements depending on which version your visitors see. You can go for maximum visual impact on the desktop while targeting better performance (and more engagement) on smartphones.

Advanced Producer (Industry: Real Estate)

Image courtesy of Advanced Commission. Click the image to access the full version.

How Advanced Producer nails it: Cut down on frustration by texting your desktop visitors a download link.

The Advanced Producer Mobile App by Advanced Commission doubles as an educational tool and a time-saver for REALTORS® using the company’s commission lending service. Though they have other pages for mobile campaigns, this one’s designed specifically for desktop viewing. Let’s take a look at some of the smart choices they’ve made in creating it.

Why it works:

Use texting to get them downloading. How do you ensure a download if you’re putting a landing page together for desktop viewing? After all, if visitors don’t have remote app install set up—and not many do—clicking a link to either app store from a desktop leads to an error message. That’s… not good. Advanced Producer cleverly gets around this problem by sending an SMS directly to their phone.

Use powerful language. REALTORS® are a competitive bunch, and they don’t have time to waste on namby-pamby apps. Both copy and design here respect that. It’s not just a matter of using forceful words (“dominate your market,” “devour pages of pro-level tips”) but also of being direct and to the point.

Say what platforms you support. For a while, it seemed app developers were all about Apple. But since Android phones outnumber iPhones in the US, it’s a good idea to let your visitors know that your app is downloadable on Google Play as well as in the iTunes app store (assuming, y’know, that’s actually true).

Cameo (Industry: Talent)

Image courtesy of Cameo and KlientBoost. Click the image to access the full version.

How Cameo nails it: Show your app in action.

Cameo’s unique service: personalized shoutouts from celebrities, athletes, and influencers that you can send to your friends, family, or coworkers. Talent earn money for a minute of their time, and customers get the thrill of a lifetime. It’s a charming idea, and an easy-to-use app lies at the heart of it. Trust me, your mom will love those birthday wishes from RiFF RAFF.

According to Tyler Mabery, the designer from KlientBoost who created this page, the challenge was letting users know how to use Cameo:

I made a section that explains the three steps in getting a Cameo so that users know exactly how the service works. I decided to have it peeking above the fold so that users would scroll down more to read about the service. It worked and this page is getting an 85% click-through rate.

Why it works:

Keep-it-simple steps. As Mabery says, the page isn’t shy about letting users know exactly how it works. In Cameo’s case, you don’t need a degree in rocket science to understand the app—browse talent, book talent, get yer video from talent. 1-2-3. But that’s the point. It’s easy. Listing steps when it’s effortless reinforces simplicity.

Show them how it works. It’s not always possible to highlight everything your app does. But clever use of animation or video can show off either functionality or results. Here, for instance, Cameo provides a sample from “Mr. Wonderful” himself, Shark Tank’s Kevin O’Leary. Another video, showing a fan’s reaction to a message from Cody Ko, is even more powerful. (And, yeah, I had to look him up too.)

“What’s it good for?”That’s the kind of question that a lot of marketers forget to answer about their products. Cameo’s app landing page uses a lot of space to communicate its many uses. They even provide lively, humorous examples—“Have Chris Harrison give a gift better than ‘the Final Rose’”—that inspire creativity and fun.

Carly (Industry: Automotive)

Image courtesy of Carly. Click the image to access the full version.

How Carly nails it: Design a landing page that actually fits your offering.

Some apps just install and go. In those cases, just providing a download link can be the best choice. (Though you should take care that your app landing page doesn’t end up looking generic.) But like many sophisticated tools, Carly’s “connected car” needs a little something extra to unlock your car’s hidden features. For this reason, they’ve designed a page that funnels potential customers into the right checkout flow for their needs.

Why it works:

Offer options (if you have to). Now, usually Unbounce recommends keeping your landing pages focused on a single call to action. But here’s another approach. Since it can be a challenge to accurately target prospects based on the car they drive, Carly’s page features seven buttons. Clicking on one takes you to a shop page that matches your needs. (Hitting a store page right away might be jarring, though, so it’d be worth testing what might happen if visitors are funneled to a second-stage landing page tailored to each manufacturer.)

Keep the eye moving down. Ideally, a visitor would immediately check to see if Carly supports their automobile. Then they’d buy the device. But conversions rarely work out that way. (We wish they did!) For the unconvinced, an animated arrow keeps them scrolling to a more detailed rundown of the product, its benefits, and some crystal clear illustrations of what it can do.

Under the influence. I don’t know the first thing about Beemers. (I take the bus to work most days.) But Justin Buice does. He’s an influencer who runs a successful channel dedicated to customizing and upgrading BMWs, and his YouTube video is featured in place of a testimonial on this page. If I were to tell you that Carly rocks, you’d likely scoff. (“Take a hike, bus boy!”) But the same claim from someone like Justin will convince you.

Crash Detech (Industry: Automotive Safety)

Image courtesy of Crash Detech. Click the image to access the full version.

How Crash Detech nails it: Provide free alternatives to paid services.

South Africa has some of the most dangerous roads in the world, and Crash Detech helps keep drivers safe by alerting emergency responders. But even a life-saving idea needs a brilliant marketing campaign behind it. That’s where this app landing page comes in. It’s actually the second step of a “free medical id” campaign that’s designed to encourage subscriptions to the service.

The company’s CEO, Jaco Gerrits, provides a little context about how it works:

Our main aim is to convert users on our paid subscription, but we also offer an alternative where they could ‘try the app for free.’ Once the user clicks the CTA, a welcome SMS/Text is sent with a link to our app, encouraging users to download and sign-in. We then use automation techniques to retarget users who have not downloaded and signed in to the app, to further improve our conversion rates.

Why it works:

Offer a free alternative. There are two buttons here, allowing visitors to either sign up for the paid subscription now or to get a free version of the service. Onboarding people into your app with limited functionality (or using a free trial) does two things. First, it lets them try before they buy. And, second, it begins a lead nurturing strategy that’ll eventually convert many unpaid users into paying customers.

The promise of safety. Safety and security can be powerful motivators, as they are throughout this page. According to Gerrits, the copy here immediately establishes “a strong connection with the visitor using emotive header text. Our sub-header summarises our benefits, providing a solution to keep you both safe and secure.”

Use media coverage as a source of credibility. If you’ve been lucky enough to be featured on local or international news—for good reasons, I hope—including it on your landing page, as Crash Detech does, can lend you legitimacy and overcome skepticism. (In an age of ‘fake news,’ it’s best to go with the most reliable sources you can.)

Hearth (Industry: Home Renovation/Financing)

Image courtesy of Hearth. Click the image to access the full version.

How Hearth nails it: Keep it simple to keep visitors focused.

Hearth offers quick, affordable financing for home renovations. They also work in partnership with contractors to help connect potential customers to lenders and close more sales. That’s where this app comes in: it allows people to pre-qualify for a renovation loan during an on-site visit (or at any other time, really).

Why it works:

Just the essentials. If you’re a creative, it can be easy to get carried away adding bells and whistles to your landing pages. The truth is, Hearth has other pages on their site that do a lot of the persuading. This landing page has one purpose—encouraging existing subscribers to download their app—and it does that cleanly and directly.

Buttons above the fold. It’s very common to see an app landing page that forces users to scroll to find a download link. Hearth smartly chooses to put them both near the top. They also keep them large and spaced apart to overcome the “big hands, small device” issue that plagues contractors.

Lighten the load. At Unbounce, we have a lot to say about the importance of speed. But speed is doubly important for mobile app landing pages. When you access this page on a phone, you notice how snappy it loads (in about 2 seconds). That’s because Hearth keeps it light for smartphone users by resisting the urge to include unnecessary content (like, for instance, an animated .gif showing the app in motion).

If you want to run the fastest mobile landing pages possible, Accelerated Mobile Pages deliver near-instant speeds and can be created in the Unbounce Builder. Read more about Unbounce and AMP landing pages.

Ibotta (Industry: Retail Rewards)

Image courtesy of Ibotta. Click the image to access the full version.

How Ibotta nails it: Use a simple page as a gateway to more mobile engagement.

Ibotta promises real cash back when you make purchases at participating retail stores. The app allows shoppers to scan receipts, link their loyalty cards, and even make purchases directly from their phones. Because there’s a fair bit of onboarding involved, however, they use simple app landing pages like this one as gateways to a more detailed sign-up. (Also, say their name aloud for today’s ‘aha!’ moment.)

Why it works:

Simple doesn’t mean silent. Like the example from Hearth above, Ibotta’s app landing page looks pretty basic. But just think about how much they’re saying on this page with a couple dozen words. First, their promise is crystal clear: “Earn Cash Back on Everyday Purchases.” Then, they sweeten the deal with the promise of a bonus for signing up. Even the button reminds you that the app is free to use.

Cut it short. If you look at the whole page, then you’ll notice that Ibotta only bother to include the top third of the phone here. Beyond what you can see when the page loads, in fact, there’s nothing but the footer. This keeps the page light and focused. It also means that the option to download Ibotta—whether you click the button or on the footer link—is never not on the screen. Genius!

Downloading the app is just the start. For Ibotta to succeed, they need users to get aboard that sweet mobile engagement loop and start using their app on the regular. For this reason, clicking brings visitors to a more detailed sign-up page (where they can create an account using Facebook or Google) that also serves to better onboard subscribers.

EDITOR’S NOTE. A mobile engagement loop is what happens when a customer is continually re-engaged after converting. It keeps people using your app long after they’ve downloaded it, which can be essential depending on your business model.

Overwolf (Industry: Gaming/esports)

Image courtesy of Overwolf. Click the image to access the full version.

Considering the size of the gaming industry, ‘niche’ is definitely not the right word to describe Overwolf’s target market. But this landing page is a killer example of just how engaging a specific demographic goes beyond witty copy and sharp design. As part of a cross-promotion with 20th Century Fox’s The Kid Who Would Be King, Overwolf has crafted an experience that speaks directly to younger gamers who make up the audience of this film.

Overwolf’s Communications and Content Manager, Shay Zeldis, lays out the strategy in detail:

It’s a page built for players of CS:GO, League of Legends, and Rocket League, with strong incentives and gaming hardware prizes, in a tested layout that increases conversions. To drive traffic and gamers who are ready to participate, we focused on community, social and video channels, with relevant materials hyping up gamers even before they land in the page.

Why it works:

Gamify your app download. This isn’t just a landing page, it’s a challenge. How do you get started on your path to glory? You download Overwolf’s Game Summary app, win a match of one of three popular games, then share the results on Twitter. It’s a brilliant way to incentivize downloading and reflects the competitive spirit of esports.

Lean into cross-promotion. The tie-in with The Kid Who Would Be King goes beyond just using a logo. The copy here blends Arthurian legend (“Set out on a magical adventure”) with how gamers speak to one another (missions, custom games, eliminations, goals) to create a sense of fun.

Pick the right social channels. As CEO Uri Marchand put it in a recent Medium post, “brands trying to reach gamers in the same ways they approach random website visitors quickly learn their mistake.” Overwolf, for instance, has learned to hit the community and social channels where young gamers actually congregate. For example, they created these awesome promo and reaction videos on YouTube that hype before they ever see the landing page itself.

Don’t wait for your app to be discovered

You’re a SaaS company looking for subscriptions to grow your business? Cool. An indie game designer hoping to release the next Flappy Bird? Great. Just generating ad revenue by providing a free tool? That’s terrific. In any case, creating a mobile-responsive app landing page is a great way to introduce yourself to an app-hungry public.

These days, there’s an impressive variety to businesses that are out there promoting an app of some sort. Sometimes it’s the very core of what they do. Other times, it’s an add-on that enhances an existing service. For some apps, a clean download page and a tightly run PPC campaign are all that’s needed to strike digital gold. But others require incredibly nuanced design, whip-smart workarounds, or Gary Kasparov levels of strategy.

(I’d venture to say you’ve seen all three in the examples above.)

Whatever your approach, and whatever your app is promising, you’ll need to stand out from the competition. An app marketing campaign that includes a few spiffy landing pages is your best bet in kickin’ off that mobile engagement loop.

Best landing pages for apps: related content

I just blasted you with a ton of information, but there’s more to learn! If you want your landing page to perform like Queen at LIVE AID in ‘85—sorry, just watched that movie—then you need a kick-butt conversion system. The pieces below should help with that:

Before you convert people on your page, you gotta get them to your page: Read Brad Smith on how you can move beyond PPC best practices.

Haven’t built a page yet? Unbounce and Skillshare have you covered: A Free Video Crash Course from Unbounce and Skillshare

Finally, this is for those of us who just want a little more inspiration in our lives: Here are the best landing page examples for your swipe file.

from Marketing https://unbounce.com/landing-page-examples/app-landing-pages/ via http://www.rssmix.com/

[kennethmontiveros]

8 Incredible App Landing Pages (and How You Can Create Your Own)

Have you looked at your iPhone’s App Store lately? How about Google Play?

I’ve seen landfills with better curation.

With more than two million apps available on each store, people have a much better chance of finding a pearl in an oyster than randomly stumbling upon your app. No matter how appealing it is—no matter how entertaining or even life-changing—most people won’t discover it without a robust marketing campaign.

(And, to paraphrase Contently’s Bradley Little, going viral is not a strategy.)

The first step in marketing your iPhone or Android app is finding the right channels to promote it. Using Google Ads’ Universal App Campaigns (UAC) is a strong starting point, but many marketers get extra mileage from traditional PPC campaign, social media marketing, app cross-promotion, or even email blasts to newsletter subscribers.

In these cases, you’ll need a stellar landing page to overcome that hesitance we all feel about installing yet another piece of software onto our phones. For this reason, ensuring a buttery-smooth post-click experience is fundamental to the app marketer’s toolbox.

Hence this post. These are some of the best app landing page examples out there, all of ’em built with Unbounce. We want to highlight how you can create a page to promote your own mobile app and, as importantly, why a well-designed landing page can make all the difference. Along the way, we’ll throw in our two cents about what sets them apart.

So hop right into the examples below, or keep reading for a handful of best practices to get you started.

How to build app landing pages

If you’ve created a landing page for any ol’ purpose, you may have encountered some of this advice before. But it’s worth revisiting in the context of app marketing since some elements gain increased importance when you’re hoping to score some downloads. Let’s get started:

Establish your conversion goal first. As you’ll see from the examples below, an app landing page can be a lot of things. It can be a simple download page with links directly to the Android and iOS app stores. Or you might want your customers to subscribe to your service first. Or they might need to purchase a physical product for the app to work. Regardless, your conversion goal will have a significant impact on your calls-to-action, your copy, and even your design. So start there.

Start with mobile. If you’re like me, you default to desktop when building a new landing page. (Our builder kinda sorta encourages it, to be fair.) But since apps are designed primarily for phones, it usually makes sense to create your mobile version first. That way, you’ll better set yourself up for those visitors who’re most likely to download your app.

Keep their attention. This is true of all landing pages, but app pages that encourage a direct download in particular benefit from a 1:1 attention ratio. So don’t give ’em the world. Instead, hit your visitors with the essential information they need to convert.

Show the device. Ideally, you want to show your app running on a device that’s as similar as possible to what customers are using. Sometimes that’s an iPhone. Sometimes it’s an Android phone. It’ll differ depending on use cases, the campaign you’re running, and the kinds of customers you court.

EDITOR’S NOTE. Designing a great landing page is a challenge of its own. If you want some pro tips, check out this post featuring great examples of high-converting landing pages (and the secrets to swipe from ’em).

The best app landing page examples

Aaptiv (Industry: Fitness)

Image courtesy of Aaptiv. Click the image to access the desktop version. (Click here for the mobile one.)

How Aaptiv nails it: Design your app landing page differently for desktop versus mobile devices.

Aaptiv is a name that ensures this app will appear at the top of any alphabetical list. (Ahem, like this one.) But abecedarian branding is not enough to guarantee discovery. Instead, having a powerful marketing campaign, complemented by carefully targeted app landing pages like this one, can help a lot. This particular page focuses on employers who might want to include an Aaptiv account as part of their company’s wellness plan.

Why it works:

Include big-name clients. The testimonial from an existing Aaptiv member speaks to the flexibility of the app as well as the motivation it provides. I love it. But for employers, logos from prestigious brands like Starbucks and Amazon might be even more significant. If I want my employees to feel like they work for a first-class company, I really can’t do better than matching my wellness offerings with some big names.

Design for the device. We’ve included screenshots of both versions of the landing page here to highlight the differences between them. For instance, the desktop version has a handy breakdown of some of the app’s features. It also includes a few extra visuals that the mobile version tosses in favor of speedier loads. This ensures both versions are lightning-fast—and both still look like a million bucks—no matter the device that visitors are using.

Clarity shows confidence. When you’ve got something genuinely hot to show off, as Aaptiv does, it’s best to let your product speak for itself. That’s why the copy here is so straightforward. In the desktop version, Aaptiv’s pitch includes screenshots and copy that show off unique programs, expert trainers, and custom tracking in action. And that’s way more effective than flouncy language.

EDITOR’S NOTE. The Unbounce Builder lets you hide elements depending on which version your visitors see. You can go for maximum visual impact on the desktop while targeting better performance (and more engagement) on smartphones.

Advanced Producer (Industry: Real Estate)

Image courtesy of Advanced Commission. Click the image to access the full version.

How Advanced Producer nails it: Cut down on frustration by texting your desktop visitors a download link.

The Advanced Producer Mobile App by Advanced Commission doubles as an educational tool and a time-saver for REALTORS® using the company’s commission lending service. Though they have other pages for mobile campaigns, this one’s designed specifically for desktop viewing. Let’s take a look at some of the smart choices they’ve made in creating it.

Why it works:

Use texting to get them downloading. How do you ensure a download if you’re putting a landing page together for desktop viewing? After all, if visitors don’t have remote app install set up—and not many do—clicking a link to either app store from a desktop leads to an error message. That’s… not good. Advanced Producer cleverly gets around this problem by sending an SMS directly to their phone.

Use powerful language. REALTORS® are a competitive bunch, and they don’t have time to waste on namby-pamby apps. Both copy and design here respect that. It’s not just a matter of using forceful words (“dominate your market,” “devour pages of pro-level tips”) but also of being direct and to the point.

Say what platforms you support. For a while, it seemed app developers were all about Apple. But since Android phones outnumber iPhones in the US, it’s a good idea to let your visitors know that your app is downloadable on Google Play as well as in the iTunes app store (assuming, y’know, that’s actually true).

Cameo (Industry: Talent)

Image courtesy of Cameo and KlientBoost. Click the image to access the full version.

How Cameo nails it: Show your app in action.

Cameo’s unique service: personalized shoutouts from celebrities, athletes, and influencers that you can send to your friends, family, or coworkers. Talent earn money for a minute of their time, and customers get the thrill of a lifetime. It’s a charming idea, and an easy-to-use app lies at the heart of it. Trust me, your mom will love those birthday wishes from RiFF RAFF.

According to Tyler Mabery, the designer from KlientBoost who created this page, the challenge was letting users know how to use Cameo:

I made a section that explains the three steps in getting a Cameo so that users know exactly how the service works. I decided to have it peeking above the fold so that users would scroll down more to read about the service. It worked and this page is getting an 85% click-through rate.

Why it works:

Keep-it-simple steps. As Mabery says, the page isn’t shy about letting users know exactly how it works. In Cameo’s case, you don’t need a degree in rocket science to understand the app—browse talent, book talent, get yer video from talent. 1-2-3. But that’s the point. It’s easy. Listing steps when it’s effortless reinforces simplicity.

Show them how it works. It’s not always possible to highlight everything your app does. But clever use of animation or video can show off either functionality or results. Here, for instance, Cameo provides a sample from “Mr. Wonderful” himself, Shark Tank’s Kevin O’Leary. Another video, showing a fan’s reaction to a message from Cody Ko, is even more powerful. (And, yeah, I had to look him up too.)

“What’s it good for?”That’s the kind of question that a lot of marketers forget to answer about their products. Cameo���s app landing page uses a lot of space to communicate its many uses. They even provide lively, humorous examples—“Have Chris Harrison give a gift better than ‘the Final Rose’”—that inspire creativity and fun.

Carly (Industry: Automotive)

Image courtesy of Carly. Click the image to access the full version.

How Carly nails it: Design a landing page that actually fits your offering.

Some apps just install and go. In those cases, just providing a download link can be the best choice. (Though you should take care that your app landing page doesn’t end up looking generic.) But like many sophisticated tools, Carly’s “connected car” needs a little something extra to unlock your car’s hidden features. For this reason, they’ve designed a page that funnels potential customers into the right checkout flow for their needs.

Why it works:

Offer options (if you have to). Now, usually Unbounce recommends keeping your landing pages focused on a single call to action. But here’s another approach. Since it can be a challenge to accurately target prospects based on the car they drive, Carly’s page features seven buttons. Clicking on one takes you to a shop page that matches your needs. (Hitting a store page right away might be jarring, though, so it’d be worth testing what might happen if visitors are funneled to a second-stage landing page tailored to each manufacturer.)

Keep the eye moving down. Ideally, a visitor would immediately check to see if Carly supports their automobile. Then they’d buy the device. But conversions rarely work out that way. (We wish they did!) For the unconvinced, an animated arrow keeps them scrolling to a more detailed rundown of the product, its benefits, and some crystal clear illustrations of what it can do.

Under the influence. I don’t know the first thing about Beemers. (I take the bus to work most days.) But Justin Buice does. He’s an influencer who runs a successful channel dedicated to customizing and upgrading BMWs, and his YouTube video is featured in place of a testimonial on this page. If I were to tell you that Carly rocks, you’d likely scoff. (“Take a hike, bus boy!”) But the same claim from someone like Justin will convince you.

Crash Detech (Industry: Automotive Safety)

Image courtesy of Crash Detech. Click the image to access the full version.

How Crash Detech nails it: Provide free alternatives to paid services.

South Africa has some of the most dangerous roads in the world, and Crash Detech helps keep drivers safe by alerting emergency responders. But even a life-saving idea needs a brilliant marketing campaign behind it. That’s where this app landing page comes in. It’s actually the second step of a “free medical id” campaign that’s designed to encourage subscriptions to the service.

The company’s CEO, Jaco Gerrits, provides a little context about how it works:

Our main aim is to convert users on our paid subscription, but we also offer an alternative where they could ‘try the app for free.’ Once the user clicks the CTA, a welcome SMS/Text is sent with a link to our app, encouraging users to download and sign-in. We then use automation techniques to retarget users who have not downloaded and signed in to the app, to further improve our conversion rates.

Why it works:

Offer a free alternative. There are two buttons here, allowing visitors to either sign up for the paid subscription now or to get a free version of the service. Onboarding people into your app with limited functionality (or using a free trial) does two things. First, it lets them try before they buy. And, second, it begins a lead nurturing strategy that’ll eventually convert many unpaid users into paying customers.

The promise of safety. Safety and security can be powerful motivators, as they are throughout this page. According to Gerrits, the copy here immediately establishes “a strong connection with the visitor using emotive header text. Our sub-header summarises our benefits, providing a solution to keep you both safe and secure.”

Use media coverage as a source of credibility. If you’ve been lucky enough to be featured on local or international news—for good reasons, I hope—including it on your landing page, as Crash Detech does, can lend you legitimacy and overcome skepticism. (In an age of ‘fake news,’ it’s best to go with the most reliable sources you can.)

Hearth (Industry: Home Renovation/Financing)

Image courtesy of Hearth. Click the image to access the full version.

How Hearth nails it: Keep it simple to keep visitors focused.

Hearth offers quick, affordable financing for home renovations. They also work in partnership with contractors to help connect potential customers to lenders and close more sales. That’s where this app comes in: it allows people to pre-qualify for a renovation loan during an on-site visit (or at any other time, really).

Why it works:

Just the essentials. If you’re a creative, it can be easy to get carried away adding bells and whistles to your landing pages. The truth is, Hearth has other pages on their site that do a lot of the persuading. This landing page has one purpose—encouraging existing subscribers to download their app—and it does that cleanly and directly.

Buttons above the fold. It’s very common to see an app landing page that forces users to scroll to find a download link. Hearth smartly chooses to put them both near the top. They also keep them large and spaced apart to overcome the “big hands, small device” issue that plagues contractors.

Lighten the load. At Unbounce, we have a lot to say about the importance of speed. But speed is doubly important for mobile app landing pages. When you access this page on a phone, you notice how snappy it loads (in about 2 seconds). That’s because Hearth keeps it light for smartphone users by resisting the urge to include unnecessary content (like, for instance, an animated .gif showing the app in motion).

If you want to run the fastest mobile landing pages possible, Accelerated Mobile Pages deliver near-instant speeds and can be created in the Unbounce Builder. Read more about Unbounce and AMP landing pages.

Ibotta (Industry: Retail Rewards)

Image courtesy of Ibotta. Click the image to access the full version.

How Ibotta nails it: Use a simple page as a gateway to more mobile engagement.

Ibotta promises real cash back when you make purchases at participating retail stores. The app allows shoppers to scan receipts, link their loyalty cards, and even make purchases directly from their phones. Because there’s a fair bit of onboarding involved, however, they use simple app landing pages like this one as gateways to a more detailed sign-up. (Also, say their name aloud for today’s ‘aha!’ moment.)

Why it works:

Simple doesn’t mean silent. Like the example from Hearth above, Ibotta’s app landing page looks pretty basic. But just think about how much they’re saying on this page with a couple dozen words. First, their promise is crystal clear: “Earn Cash Back on Everyday Purchases.” Then, they sweeten the deal with the promise of a bonus for signing up. Even the button reminds you that the app is free to use.

Cut it short. If you look at the whole page, then you’ll notice that Ibotta only bother to include the top third of the phone here. Beyond what you can see when the page loads, in fact, there’s nothing but the footer. This keeps the page light and focused. It also means that the option to download Ibotta—whether you click the button or on the footer link—is never not on the screen. Genius!

Downloading the app is just the start. For Ibotta to succeed, they need users to get aboard that sweet mobile engagement loop and start using their app on the regular. For this reason, clicking brings visitors to a more detailed sign-up page (where they can create an account using Facebook or Google) that also serves to better onboard subscribers.

EDITOR’S NOTE. A mobile engagement loop is what happens when a customer is continually re-engaged after converting. It keeps people using your app long after they’ve downloaded it, which can be essential depending on your business model.

Overwolf (Industry: Gaming/esports)

Image courtesy of Overwolf. Click the image to access the full version.

Considering the size of the gaming industry, ‘niche’ is definitely not the right word to describe Overwolf’s target market. But this landing page is a killer example of just how engaging a specific demographic goes beyond witty copy and sharp design. As part of a cross-promotion with 20th Century Fox’s The Kid Who Would Be King, Overwolf has crafted an experience that speaks directly to younger gamers who make up the audience of this film.

Overwolf’s Communications and Content Manager, Shay Zeldis, lays out the strategy in detail:

It’s a page built for players of CS:GO, League of Legends, and Rocket League, with strong incentives and gaming hardware prizes, in a tested layout that increases conversions. To drive traffic and gamers who are ready to participate, we focused on community, social and video channels, with relevant materials hyping up gamers even before they land in the page.

Why it works:

Gamify your app download. This isn’t just a landing page, it’s a challenge. How do you get started on your path to glory? You download Overwolf’s Game Summary app, win a match of one of three popular games, then share the results on Twitter. It’s a brilliant way to incentivize downloading and reflects the competitive spirit of esports.

Lean into cross-promotion. The tie-in with The Kid Who Would Be King goes beyond just using a logo. The copy here blends Arthurian legend (“Set out on a magical adventure”) with how gamers speak to one another (missions, custom games, eliminations, goals) to create a sense of fun.

Pick the right social channels. As CEO Uri Marchand put it in a recent Medium post, “brands trying to reach gamers in the same ways they approach random website visitors quickly learn their mistake.” Overwolf, for instance, has learned to hit the community and social channels where young gamers actually congregate. For example, they created these awesome promo and reaction videos on YouTube that hype before they ever see the landing page itself.

Don’t wait for your app to be discovered

You’re a SaaS company looking for subscriptions to grow your business? Cool. An indie game designer hoping to release the next Flappy Bird? Great. Just generating ad revenue by providing a free tool? That’s terrific. In any case, creating a mobile-responsive app landing page is a great way to introduce yourself to an app-hungry public.

These days, there’s an impressive variety to businesses that are out there promoting an app of some sort. Sometimes it’s the very core of what they do. Other times, it’s an add-on that enhances an existing service. For some apps, a clean download page and a tightly run PPC campaign are all that’s needed to strike digital gold. But others require incredibly nuanced design, whip-smart workarounds, or Gary Kasparov levels of strategy.

(I’d venture to say you’ve seen all three in the examples above.)

Whatever your approach, and whatever your app is promising, you’ll need to stand out from the competition. An app marketing campaign that includes a few spiffy landing pages is your best bet in kickin’ off that mobile engagement loop.

Best landing pages for apps: related content

I just blasted you with a ton of information, but there’s more to learn! If you want your landing page to perform like Queen at LIVE AID in ‘85—sorry, just watched that movie—then you need a kick-butt conversion system. The pieces below should help with that:

Before you convert people on your page, you gotta get them to your page: Read Brad Smith on how you can move beyond PPC best practices.

Haven’t built a page yet? Unbounce and Skillshare have you covered: A Free Video Crash Course from Unbounce and Skillshare

Finally, this is for those of us who just want a little more inspiration in our lives: Here are the best landing page examples for your swipe file.

8 Incredible App Landing Pages (and How You Can Create Your Own) published first on http://nickpontemktg.blogspot.com/

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8 Incredible App Landing Pages (and How You Can Create Your Own)

Have you looked at your iPhone’s App Store lately? How about Google Play?

I’ve seen landfills with better curation.

With more than two million apps available on each store, people have a much better chance of finding a pearl in an oyster than randomly stumbling upon your app. No matter how appealing it is—no matter how entertaining or even life-changing—most people won’t discover it without a robust marketing campaign.

(And, to paraphrase Contently’s Bradley Little, going viral is not a strategy.)

The first step in marketing your iPhone or Android app is finding the right channels to promote it. Using Google Ads’ Universal App Campaigns (UAC) is a strong starting point, but many marketers get extra mileage from traditional PPC campaign, social media marketing, app cross-promotion, or even email blasts to newsletter subscribers.

In these cases, you’ll need a stellar landing page to overcome that hesitance we all feel about installing yet another piece of software onto our phones. For this reason, ensuring a buttery-smooth post-click experience is fundamental to the app marketer’s toolbox.

Hence this post. These are some of the best app landing page examples out there, all of ’em built with Unbounce. We want to highlight how you can create a page to promote your own mobile app and, as importantly, why a well-designed landing page can make all the difference. Along the way, we’ll throw in our two cents about what sets them apart.

So hop right into the examples below, or keep reading for a handful of best practices to get you started.

How to build app landing pages

If you’ve created a landing page for any ol’ purpose, you may have encountered some of this advice before. But it’s worth revisiting in the context of app marketing since some elements gain increased importance when you’re hoping to score some downloads. Let’s get started:

Establish your conversion goal first. As you’ll see from the examples below, an app landing page can be a lot of things. It can be a simple download page with links directly to the Android and iOS app stores. Or you might want your customers to subscribe to your service first. Or they might need to purchase a physical product for the app to work. Regardless, your conversion goal will have a significant impact on your calls-to-action, your copy, and even your design. So start there.

Start with mobile. If you’re like me, you default to desktop when building a new landing page. (Our builder kinda sorta encourages it, to be fair.) But since apps are designed primarily for phones, it usually makes sense to create your mobile version first. That way, you’ll better set yourself up for those visitors who’re most likely to download your app.

Keep their attention. This is true of all landing pages, but app pages that encourage a direct download in particular benefit from a 1:1 attention ratio. So don’t give ’em the world. Instead, hit your visitors with the essential information they need to convert.

Show the device. Ideally, you want to show your app running on a device that’s as similar as possible to what customers are using. Sometimes that’s an iPhone. Sometimes it’s an Android phone. It’ll differ depending on use cases, the campaign you’re running, and the kinds of customers you court.

EDITOR’S NOTE. Designing a great landing page is a challenge of its own. If you want some pro tips, check out this post featuring great examples of high-converting landing pages (and the secrets to swipe from ’em).

The best app landing page examples

Aaptiv (Industry: Fitness)

Image courtesy of Aaptiv. Click the image to access the desktop version. (Click here for the mobile one.)

How Aaptiv nails it: Design your app landing page differently for desktop versus mobile devices.

Aaptiv is a name that ensures this app will appear at the top of any alphabetical list. (Ahem, like this one.) But abecedarian branding is not enough to guarantee discovery. Instead, having a powerful marketing campaign, complemented by carefully targeted app landing pages like this one, can help a lot. This particular page focuses on employers who might want to include an Aaptiv account as part of their company’s wellness plan.

Why it works:

Include big-name clients. The testimonial from an existing Aaptiv member speaks to the flexibility of the app as well as the motivation it provides. I love it. But for employers, logos from prestigious brands like Starbucks and Amazon might be even more significant. If I want my employees to feel like they work for a first-class company, I really can’t do better than matching my wellness offerings with some big names.

Design for the device. We’ve included screenshots of both versions of the landing page here to highlight the differences between them. For instance, the desktop version has a handy breakdown of some of the app’s features. It also includes a few extra visuals that the mobile version tosses in favor of speedier loads. This ensures both versions are lightning-fast—and both still look like a million bucks—no matter the device that visitors are using.

Clarity shows confidence. When you’ve got something genuinely hot to show off, as Aaptiv does, it’s best to let your product speak for itself. That’s why the copy here is so straightforward. In the desktop version, Aaptiv’s pitch includes screenshots and copy that show off unique programs, expert trainers, and custom tracking in action. And that’s way more effective than flouncy language.

EDITOR’S NOTE. The Unbounce Builder lets you hide elements depending on which version your visitors see. You can go for maximum visual impact on the desktop while targeting better performance (and more engagement) on smartphones.

Advanced Producer (Industry: Real Estate)

Image courtesy of Advanced Commission. Click the image to access the full version.

How Advanced Producer nails it: Cut down on frustration by texting your desktop visitors a download link.

The Advanced Producer Mobile App by Advanced Commission doubles as an educational tool and a time-saver for REALTORS® using the company’s commission lending service. Though they have other pages for mobile campaigns, this one’s designed specifically for desktop viewing. Let’s take a look at some of the smart choices they’ve made in creating it.

Why it works:

Use texting to get them downloading. How do you ensure a download if you’re putting a landing page together for desktop viewing? After all, if visitors don’t have remote app install set up—and not many do—clicking a link to either app store from a desktop leads to an error message. That’s… not good. Advanced Producer cleverly gets around this problem by sending an SMS directly to their phone.

Use powerful language. REALTORS® are a competitive bunch, and they don’t have time to waste on namby-pamby apps. Both copy and design here respect that. It’s not just a matter of using forceful words (“dominate your market,” “devour pages of pro-level tips”) but also of being direct and to the point.

Say what platforms you support. For a while, it seemed app developers were all about Apple. But since Android phones outnumber iPhones in the US, it’s a good idea to let your visitors know that your app is downloadable on Google Play as well as in the iTunes app store (assuming, y’know, that’s actually true).

Cameo (Industry: Talent)

Image courtesy of Cameo and KlientBoost. Click the image to access the full version.

How Cameo nails it: Show your app in action.

Cameo’s unique service: personalized shoutouts from celebrities, athletes, and influencers that you can send to your friends, family, or coworkers. Talent earn money for a minute of their time, and customers get the thrill of a lifetime. It’s a charming idea, and an easy-to-use app lies at the heart of it. Trust me, your mom will love those birthday wishes from RiFF RAFF.

According to Tyler Mabery, the designer from KlientBoost who created this page, the challenge was letting users know how to use Cameo:

I made a section that explains the three steps in getting a Cameo so that users know exactly how the service works. I decided to have it peeking above the fold so that users would scroll down more to read about the service. It worked and this page is getting an 85% click-through rate.

Why it works:

Keep-it-simple steps. As Mabery says, the page isn’t shy about letting users know exactly how it works. In Cameo’s case, you don’t need a degree in rocket science to understand the app—browse talent, book talent, get yer video from talent. 1-2-3. But that’s the point. It’s easy. Listing steps when it’s effortless reinforces simplicity.

Show them how it works. It’s not always possible to highlight everything your app does. But clever use of animation or video can show off either functionality or results. Here, for instance, Cameo provides a sample from “Mr. Wonderful” himself, Shark Tank’s Kevin O’Leary. Another video, showing a fan’s reaction to a message from Cody Ko, is even more powerful. (And, yeah, I had to look him up too.)

“What’s it good for?”That’s the kind of question that a lot of marketers forget to answer about their products. Cameo’s app landing page uses a lot of space to communicate its many uses. They even provide lively, humorous examples—“Have Chris Harrison give a gift better than ‘the Final Rose’”—that inspire creativity and fun.

Carly (Industry: Automotive)

Image courtesy of Carly. Click the image to access the full version.

How Carly nails it: Design a landing page that actually fits your offering.

Some apps just install and go. In those cases, just providing a download link can be the best choice. (Though you should take care that your app landing page doesn’t end up looking generic.) But like many sophisticated tools, Carly’s “connected car” needs a little something extra to unlock your car’s hidden features. For this reason, they’ve designed a page that funnels potential customers into the right checkout flow for their needs.

Why it works:

Offer options (if you have to). Now, usually Unbounce recommends keeping your landing pages focused on a single call to action. But here’s another approach. Since it can be a challenge to accurately target prospects based on the car they drive, Carly’s page features seven buttons. Clicking on one takes you to a shop page that matches your needs. (Hitting a store page right away might be jarring, though, so it’d be worth testing what might happen if visitors are funneled to a second-stage landing page tailored to each manufacturer.)

Keep the eye moving down. Ideally, a visitor would immediately check to see if Carly supports their automobile. Then they’d buy the device. But conversions rarely work out that way. (We wish they did!) For the unconvinced, an animated arrow keeps them scrolling to a more detailed rundown of the product, its benefits, and some crystal clear illustrations of what it can do.

Under the influence. I don’t know the first thing about Beemers. (I take the bus to work most days.) But Justin Buice does. He’s an influencer who runs a successful channel dedicated to customizing and upgrading BMWs, and his YouTube video is featured in place of a testimonial on this page. If I were to tell you that Carly rocks, you’d likely scoff. (“Take a hike, bus boy!”) But the same claim from someone like Justin will convince you.

Crash Detech (Industry: Automotive Safety)

Image courtesy of Crash Detech. Click the image to access the full version.

How Crash Detech nails it: Provide free alternatives to paid services.

South Africa has some of the most dangerous roads in the world, and Crash Detech helps keep drivers safe by alerting emergency responders. But even a life-saving idea needs a brilliant marketing campaign behind it. That’s where this app landing page comes in. It’s actually the second step of a “free medical id” campaign that’s designed to encourage subscriptions to the service.

The company’s CEO, Jaco Gerrits, provides a little context about how it works:

Our main aim is to convert users on our paid subscription, but we also offer an alternative where they could ‘try the app for free.’ Once the user clicks the CTA, a welcome SMS/Text is sent with a link to our app, encouraging users to download and sign-in. We then use automation techniques to retarget users who have not downloaded and signed in to the app, to further improve our conversion rates.

Why it works:

Offer a free alternative. There are two buttons here, allowing visitors to either sign up for the paid subscription now or to get a free version of the service. Onboarding people into your app with limited functionality (or using a free trial) does two things. First, it lets them try before they buy. And, second, it begins a lead nurturing strategy that’ll eventually convert many unpaid users into paying customers.

The promise of safety. Safety and security can be powerful motivators, as they are throughout this page. According to Gerrits, the copy here immediately establishes “a strong connection with the visitor using emotive header text. Our sub-header summarises our benefits, providing a solution to keep you both safe and secure.”

Use media coverage as a source of credibility. If you’ve been lucky enough to be featured on local or international news—for good reasons, I hope—including it on your landing page, as Crash Detech does, can lend you legitimacy and overcome skepticism. (In an age of ‘fake news,’ it’s best to go with the most reliable sources you can.)

Hearth (Industry: Home Renovation/Financing)

Image courtesy of Hearth. Click the image to access the full version.

How Hearth nails it: Keep it simple to keep visitors focused.

Hearth offers quick, affordable financing for home renovations. They also work in partnership with contractors to help connect potential customers to lenders and close more sales. That’s where this app comes in: it allows people to pre-qualify for a renovation loan during an on-site visit (or at any other time, really).

Why it works:

Just the essentials. If you’re a creative, it can be easy to get carried away adding bells and whistles to your landing pages. The truth is, Hearth has other pages on their site that do a lot of the persuading. This landing page has one purpose—encouraging existing subscribers to download their app—and it does that cleanly and directly.

Buttons above the fold. It’s very common to see an app landing page that forces users to scroll to find a download link. Hearth smartly chooses to put them both near the top. They also keep them large and spaced apart to overcome the “big hands, small device” issue that plagues contractors.

Lighten the load. At Unbounce, we have a lot to say about the importance of speed. But speed is doubly important for mobile app landing pages. When you access this page on a phone, you notice how snappy it loads (in about 2 seconds). That’s because Hearth keeps it light for smartphone users by resisting the urge to include unnecessary content (like, for instance, an animated .gif showing the app in motion).

If you want to run the fastest mobile landing pages possible, Accelerated Mobile Pages deliver near-instant speeds and can be created in the Unbounce Builder. Read more about Unbounce and AMP landing pages.

Ibotta (Industry: Retail Rewards)

Image courtesy of Ibotta. Click the image to access the full version.

How Ibotta nails it: Use a simple page as a gateway to more mobile engagement.

Ibotta promises real cash back when you make purchases at participating retail stores. The app allows shoppers to scan receipts, link their loyalty cards, and even make purchases directly from their phones. Because there’s a fair bit of onboarding involved, however, they use simple app landing pages like this one as gateways to a more detailed sign-up. (Also, say their name aloud for today’s ‘aha!’ moment.)

Why it works:

Simple doesn’t mean silent. Like the example from Hearth above, Ibotta’s app landing page looks pretty basic. But just think about how much they’re saying on this page with a couple dozen words. First, their promise is crystal clear: “Earn Cash Back on Everyday Purchases.” Then, they sweeten the deal with the promise of a bonus for signing up. Even the button reminds you that the app is free to use.

Cut it short. If you look at the whole page, then you’ll notice that Ibotta only bother to include the top third of the phone here. Beyond what you can see when the page loads, in fact, there’s nothing but the footer. This keeps the page light and focused. It also means that the option to download Ibotta—whether you click the button or on the footer link—is never not on the screen. Genius!

Downloading the app is just the start. For Ibotta to succeed, they need users to get aboard that sweet mobile engagement loop and start using their app on the regular. For this reason, clicking brings visitors to a more detailed sign-up page (where they can create an account using Facebook or Google) that also serves to better onboard subscribers.

EDITOR’S NOTE. A mobile engagement loop is what happens when a customer is continually re-engaged after converting. It keeps people using your app long after they’ve downloaded it, which can be essential depending on your business model.

Overwolf (Industry: Gaming/esports)

Image courtesy of Overwolf. Click the image to access the full version.

Considering the size of the gaming industry, ‘niche’ is definitely not the right word to describe Overwolf’s target market. But this landing page is a killer example of just how engaging a specific demographic goes beyond witty copy and sharp design. As part of a cross-promotion with 20th Century Fox’s The Kid Who Would Be King, Overwolf has crafted an experience that speaks directly to younger gamers who make up the audience of this film.

Overwolf’s Communications and Content Manager, Shay Zeldis, lays out the strategy in detail:

It’s a page built for players of CS:GO, League of Legends, and Rocket League, with strong incentives and gaming hardware prizes, in a tested layout that increases conversions. To drive traffic and gamers who are ready to participate, we focused on community, social and video channels, with relevant materials hyping up gamers even before they land in the page.

Why it works:

Gamify your app download. This isn’t just a landing page, it’s a challenge. How do you get started on your path to glory? You download Overwolf’s Game Summary app, win a match of one of three popular games, then share the results on Twitter. It’s a brilliant way to incentivize downloading and reflects the competitive spirit of esports.

Lean into cross-promotion. The tie-in with The Kid Who Would Be King goes beyond just using a logo. The copy here blends Arthurian legend (“Set out on a magical adventure”) with how gamers speak to one another (missions, custom games, eliminations, goals) to create a sense of fun.

Pick the right social channels. As CEO Uri Marchand put it in a recent Medium post, “brands trying to reach gamers in the same ways they approach random website visitors quickly learn their mistake.” Overwolf, for instance, has learned to hit the community and social channels where young gamers actually congregate. For example, they created these awesome promo and reaction videos on YouTube that hype before they ever see the landing page itself.

Don’t wait for your app to be discovered

You’re a SaaS company looking for subscriptions to grow your business? Cool. An indie game designer hoping to release the next Flappy Bird? Great. Just generating ad revenue by providing a free tool? That’s terrific. In any case, creating a mobile-responsive app landing page is a great way to introduce yourself to an app-hungry public.

These days, there’s an impressive variety to businesses that are out there promoting an app of some sort. Sometimes it’s the very core of what they do. Other times, it’s an add-on that enhances an existing service. For some apps, a clean download page and a tightly run PPC campaign are all that’s needed to strike digital gold. But others require incredibly nuanced design, whip-smart workarounds, or Gary Kasparov levels of strategy.

(I’d venture to say you’ve seen all three in the examples above.)

Whatever your approach, and whatever your app is promising, you’ll need to stand out from the competition. An app marketing campaign that includes a few spiffy landing pages is your best bet in kickin’ off that mobile engagement loop.

Best landing pages for apps: related content

I just blasted you with a ton of information, but there’s more to learn! If you want your landing page to perform like Queen at LIVE AID in ‘85—sorry, just watched that movie—then you need a kick-butt conversion system. The pieces below should help with that:

Before you convert people on your page, you gotta get them to your page: Read Brad Smith on how you can move beyond PPC best practices.

Haven’t built a page yet? Unbounce and Skillshare have you covered: A Free Video Crash Course from Unbounce and Skillshare

Finally, this is for those of us who just want a little more inspiration in our lives: Here are the best landing page examples for your swipe file.

from Marketing https://unbounce.com/landing-page-examples/app-landing-pages/ via http://www.rssmix.com/

[jjonassevilla]

8 Incredible App Landing Pages (and How You Can Create Your Own)

Have you looked at your iPhone’s App Store lately? How about Google Play?

I’ve seen landfills with better curation.

With more than two million apps available on each store, people have a much better chance of finding a pearl in an oyster than randomly stumbling upon your app. No matter how appealing it is—no matter how entertaining or even life-changing—most people won’t discover it without a robust marketing campaign.

(And, to paraphrase Contently’s Bradley Little, going viral is not a strategy.)

The first step in marketing your iPhone or Android app is finding the right channels to promote it. Using Google Ads’ Universal App Campaigns (UAC) is a strong starting point, but many marketers get extra mileage from traditional PPC campaign, social media marketing, app cross-promotion, or even email blasts to newsletter subscribers.

In these cases, you’ll need a stellar landing page to overcome that hesitance we all feel about installing yet another piece of software onto our phones. For this reason, ensuring a buttery-smooth post-click experience is fundamental to the app marketer’s toolbox.

Hence this post. These are some of the best app landing page examples out there, all of ’em built with Unbounce. We want to highlight how you can create a page to promote your own mobile app and, as importantly, why a well-designed landing page can make all the difference. Along the way, we’ll throw in our two cents about what sets them apart.

So hop right into the examples below, or keep reading for a handful of best practices to get you started.

How to build app landing pages

If you’ve created a landing page for any ol’ purpose, you may have encountered some of this advice before. But it’s worth revisiting in the context of app marketing since some elements gain increased importance when you’re hoping to score some downloads. Let’s get started:

Establish your conversion goal first. As you’ll see from the examples below, an app landing page can be a lot of things. It can be a simple download page with links directly to the Android and iOS app stores. Or you might want your customers to subscribe to your service first. Or they might need to purchase a physical product for the app to work. Regardless, your conversion goal will have a significant impact on your calls-to-action, your copy, and even your design. So start there.

Start with mobile. If you’re like me, you default to desktop when building a new landing page. (Our builder kinda sorta encourages it, to be fair.) But since apps are designed primarily for phones, it usually makes sense to create your mobile version first. That way, you’ll better set yourself up for those visitors who’re most likely to download your app.

Keep their attention. This is true of all landing pages, but app pages that encourage a direct download in particular benefit from a 1:1 attention ratio. So don’t give ’em the world. Instead, hit your visitors with the essential information they need to convert.

Show the device. Ideally, you want to show your app running on a device that’s as similar as possible to what customers are using. Sometimes that’s an iPhone. Sometimes it’s an Android phone. It’ll differ depending on use cases, the campaign you’re running, and the kinds of customers you court.

EDITOR’S NOTE. Designing a great landing page is a challenge of its own. If you want some pro tips, check out this post featuring great examples of high-converting landing pages (and the secrets to swipe from ’em).

The best app landing page examples

Aaptiv (Industry: Fitness)

Image courtesy of Aaptiv. Click the image to access the desktop version. (Click here for the mobile one.)

How Aaptiv nails it: Design your app landing page differently for desktop versus mobile devices.

Aaptiv is a name that ensures this app will appear at the top of any alphabetical list. (Ahem, like this one.) But abecedarian branding is not enough to guarantee discovery. Instead, having a powerful marketing campaign, complemented by carefully targeted app landing pages like this one, can help a lot. This particular page focuses on employers who might want to include an Aaptiv account as part of their company’s wellness plan.

Why it works:

Include big-name clients. The testimonial from an existing Aaptiv member speaks to the flexibility of the app as well as the motivation it provides. I love it. But for employers, logos from prestigious brands like Starbucks and Amazon might be even more significant. If I want my employees to feel like they work for a first-class company, I really can’t do better than matching my wellness offerings with some big names.

Design for the device. We’ve included screenshots of both versions of the landing page here to highlight the differences between them. For instance, the desktop version has a handy breakdown of some of the app’s features. It also includes a few extra visuals that the mobile version tosses in favor of speedier loads. This ensures both versions are lightning-fast—and both still look like a million bucks—no matter the device that visitors are using.

Clarity shows confidence. When you’ve got something genuinely hot to show off, as Aaptiv does, it’s best to let your product speak for itself. That’s why the copy here is so straightforward. In the desktop version, Aaptiv’s pitch includes screenshots and copy that show off unique programs, expert trainers, and custom tracking in action. And that’s way more effective than flouncy language.

EDITOR’S NOTE. The Unbounce Builder lets you hide elements depending on which version your visitors see. You can go for maximum visual impact on the desktop while targeting better performance (and more engagement) on smartphones.

Advanced Producer (Industry: Real Estate)

Image courtesy of Advanced Commission. Click the image to access the full version.

How Advanced Producer nails it: Cut down on frustration by texting your desktop visitors a download link.

The Advanced Producer Mobile App by Advanced Commission doubles as an educational tool and a time-saver for REALTORS® using the company’s commission lending service. Though they have other pages for mobile campaigns, this one’s designed specifically for desktop viewing. Let’s take a look at some of the smart choices they’ve made in creating it.

Why it works:

Use texting to get them downloading. How do you ensure a download if you’re putting a landing page together for desktop viewing? After all, if visitors don’t have remote app install set up—and not many do—clicking a link to either app store from a desktop leads to an error message. That’s… not good. Advanced Producer cleverly gets around this problem by sending an SMS directly to their phone.

Use powerful language. REALTORS® are a competitive bunch, and they don’t have time to waste on namby-pamby apps. Both copy and design here respect that. It’s not just a matter of using forceful words (“dominate your market,” “devour pages of pro-level tips”) but also of being direct and to the point.

Say what platforms you support. For a while, it seemed app developers were all about Apple. But since Android phones outnumber iPhones in the US, it’s a good idea to let your visitors know that your app is downloadable on Google Play as well as in the iTunes app store (assuming, y’know, that’s actually true).

Cameo (Industry: Talent)

Image courtesy of Cameo and KlientBoost. Click the image to access the full version.

How Cameo nails it: Show your app in action.

Cameo’s unique service: personalized shoutouts from celebrities, athletes, and influencers that you can send to your friends, family, or coworkers. Talent earn money for a minute of their time, and customers get the thrill of a lifetime. It’s a charming idea, and an easy-to-use app lies at the heart of it. Trust me, your mom will love those birthday wishes from RiFF RAFF.

According to Tyler Mabery, the designer from KlientBoost who created this page, the challenge was letting users know how to use Cameo:

I made a section that explains the three steps in getting a Cameo so that users know exactly how the service works. I decided to have it peeking above the fold so that users would scroll down more to read about the service. It worked and this page is getting an 85% click-through rate.

Why it works:

Keep-it-simple steps. As Mabery says, the page isn’t shy about letting users know exactly how it works. In Cameo’s case, you don’t need a degree in rocket science to understand the app—browse talent, book talent, get yer video from talent. 1-2-3. But that’s the point. It’s easy. Listing steps when it’s effortless reinforces simplicity.

Show them how it works. It’s not always possible to highlight everything your app does. But clever use of animation or video can show off either functionality or results. Here, for instance, Cameo provides a sample from “Mr. Wonderful” himself, Shark Tank’s Kevin O’Leary. Another video, showing a fan’s reaction to a message from Cody Ko, is even more powerful. (And, yeah, I had to look him up too.)

“What’s it good for?”That’s the kind of question that a lot of marketers forget to answer about their products. Cameo’s app landing page uses a lot of space to communicate its many uses. They even provide lively, humorous examples—“Have Chris Harrison give a gift better than ‘the Final Rose’”—that inspire creativity and fun.

Carly (Industry: Automotive)

Image courtesy of Carly. Click the image to access the full version.

How Carly nails it: Design a landing page that actually fits your offering.

Some apps just install and go. In those cases, just providing a download link can be the best choice. (Though you should take care that your app landing page doesn’t end up looking generic.) But like many sophisticated tools, Carly’s “connected car” needs a little something extra to unlock your car’s hidden features. For this reason, they’ve designed a page that funnels potential customers into the right checkout flow for their needs.

Why it works:

Offer options (if you have to). Now, usually Unbounce recommends keeping your landing pages focused on a single call to action. But here’s another approach. Since it can be a challenge to accurately target prospects based on the car they drive, Carly’s page features seven buttons. Clicking on one takes you to a shop page that matches your needs. (Hitting a store page right away might be jarring, though, so it’d be worth testing what might happen if visitors are funneled to a second-stage landing page tailored to each manufacturer.)

Keep the eye moving down. Ideally, a visitor would immediately check to see if Carly supports their automobile. Then they’d buy the device. But conversions rarely work out that way. (We wish they did!) For the unconvinced, an animated arrow keeps them scrolling to a more detailed rundown of the product, its benefits, and some crystal clear illustrations of what it can do.

Under the influence. I don’t know the first thing about Beemers. (I take the bus to work most days.) But Justin Buice does. He’s an influencer who runs a successful channel dedicated to customizing and upgrading BMWs, and his YouTube video is featured in place of a testimonial on this page. If I were to tell you that Carly rocks, you’d likely scoff. (“Take a hike, bus boy!”) But the same claim from someone like Justin will convince you.

Crash Detech (Industry: Automotive Safety)

Image courtesy of Crash Detech. Click the image to access the full version.

How Crash Detech nails it: Provide free alternatives to paid services.

South Africa has some of the most dangerous roads in the world, and Crash Detech helps keep drivers safe by alerting emergency responders. But even a life-saving idea needs a brilliant marketing campaign behind it. That’s where this app landing page comes in. It’s actually the second step of a “free medical id” campaign that’s designed to encourage subscriptions to the service.

The company’s CEO, Jaco Gerrits, provides a little context about how it works:

Our main aim is to convert users on our paid subscription, but we also offer an alternative where they could ‘try the app for free.’ Once the user clicks the CTA, a welcome SMS/Text is sent with a link to our app, encouraging users to download and sign-in. We then use automation techniques to retarget users who have not downloaded and signed in to the app, to further improve our conversion rates.

Why it works:

Offer a free alternative. There are two buttons here, allowing visitors to either sign up for the paid subscription now or to get a free version of the service. Onboarding people into your app with limited functionality (or using a free trial) does two things. First, it lets them try before they buy. And, second, it begins a lead nurturing strategy that’ll eventually convert many unpaid users into paying customers.

The promise of safety. Safety and security can be powerful motivators, as they are throughout this page. According to Gerrits, the copy here immediately establishes “a strong connection with the visitor using emotive header text. Our sub-header summarises our benefits, providing a solution to keep you both safe and secure.”

Use media coverage as a source of credibility. If you’ve been lucky enough to be featured on local or international news—for good reasons, I hope—including it on your landing page, as Crash Detech does, can lend you legitimacy and overcome skepticism. (In an age of ‘fake news,’ it’s best to go with the most reliable sources you can.)

Hearth (Industry: Home Renovation/Financing)

Image courtesy of Hearth. Click the image to access the full version.

How Hearth nails it: Keep it simple to keep visitors focused.

Hearth offers quick, affordable financing for home renovations. They also work in partnership with contractors to help connect potential customers to lenders and close more sales. That’s where this app comes in: it allows people to pre-qualify for a renovation loan during an on-site visit (or at any other time, really).

Why it works:

Just the essentials. If you’re a creative, it can be easy to get carried away adding bells and whistles to your landing pages. The truth is, Hearth has other pages on their site that do a lot of the persuading. This landing page has one purpose—encouraging existing subscribers to download their app—and it does that cleanly and directly.

Buttons above the fold. It’s very common to see an app landing page that forces users to scroll to find a download link. Hearth smartly chooses to put them both near the top. They also keep them large and spaced apart to overcome the “big hands, small device” issue that plagues contractors.

Lighten the load. At Unbounce, we have a lot to say about the importance of speed. But speed is doubly important for mobile app landing pages. When you access this page on a phone, you notice how snappy it loads (in about 2 seconds). That’s because Hearth keeps it light for smartphone users by resisting the urge to include unnecessary content (like, for instance, an animated .gif showing the app in motion).

If you want to run the fastest mobile landing pages possible, Accelerated Mobile Pages deliver near-instant speeds and can be created in the Unbounce Builder. Read more about Unbounce and AMP landing pages.

Ibotta (Industry: Retail Rewards)

Image courtesy of Ibotta. Click the image to access the full version.

How Ibotta nails it: Use a simple page as a gateway to more mobile engagement.

Ibotta promises real cash back when you make purchases at participating retail stores. The app allows shoppers to scan receipts, link their loyalty cards, and even make purchases directly from their phones. Because there’s a fair bit of onboarding involved, however, they use simple app landing pages like this one as gateways to a more detailed sign-up. (Also, say their name aloud for today’s ‘aha!’ moment.)

Why it works:

Simple doesn’t mean silent. Like the example from Hearth above, Ibotta’s app landing page looks pretty basic. But just think about how much they’re saying on this page with a couple dozen words. First, their promise is crystal clear: “Earn Cash Back on Everyday Purchases.” Then, they sweeten the deal with the promise of a bonus for signing up. Even the button reminds you that the app is free to use.

Cut it short. If you look at the whole page, then you’ll notice that Ibotta only bother to include the top third of the phone here. Beyond what you can see when the page loads, in fact, there’s nothing but the footer. This keeps the page light and focused. It also means that the option to download Ibotta—whether you click the button or on the footer link—is never not on the screen. Genius!

Downloading the app is just the start. For Ibotta to succeed, they need users to get aboard that sweet mobile engagement loop and start using their app on the regular. For this reason, clicking brings visitors to a more detailed sign-up page (where they can create an account using Facebook or Google) that also serves to better onboard subscribers.

EDITOR’S NOTE. A mobile engagement loop is what happens when a customer is continually re-engaged after converting. It keeps people using your app long after they’ve downloaded it, which can be essential depending on your business model.

Overwolf (Industry: Gaming/esports)

Image courtesy of Overwolf. Click the image to access the full version.

Considering the size of the gaming industry, ‘niche’ is definitely not the right word to describe Overwolf’s target market. But this landing page is a killer example of just how engaging a specific demographic goes beyond witty copy and sharp design. As part of a cross-promotion with 20th Century Fox’s The Kid Who Would Be King, Overwolf has crafted an experience that speaks directly to younger gamers who make up the audience of this film.

Overwolf’s Communications and Content Manager, Shay Zeldis, lays out the strategy in detail:

It’s a page built for players of CS:GO, League of Legends, and Rocket League, with strong incentives and gaming hardware prizes, in a tested layout that increases conversions. To drive traffic and gamers who are ready to participate, we focused on community, social and video channels, with relevant materials hyping up gamers even before they land in the page.

Why it works:

Gamify your app download. This isn’t just a landing page, it’s a challenge. How do you get started on your path to glory? You download Overwolf’s Game Summary app, win a match of one of three popular games, then share the results on Twitter. It’s a brilliant way to incentivize downloading and reflects the competitive spirit of esports.

Lean into cross-promotion. The tie-in with The Kid Who Would Be King goes beyond just using a logo. The copy here blends Arthurian legend (“Set out on a magical adventure”) with how gamers speak to one another (missions, custom games, eliminations, goals) to create a sense of fun.

Pick the right social channels. As CEO Uri Marchand put it in a recent Medium post, “brands trying to reach gamers in the same ways they approach random website visitors quickly learn their mistake.” Overwolf, for instance, has learned to hit the community and social channels where young gamers actually congregate. For example, they created these awesome promo and reaction videos on YouTube that hype before they ever see the landing page itself.

Don’t wait for your app to be discovered

You’re a SaaS company looking for subscriptions to grow your business? Cool. An indie game designer hoping to release the next Flappy Bird? Great. Just generating ad revenue by providing a free tool? That’s terrific. In any case, creating a mobile-responsive app landing page is a great way to introduce yourself to an app-hungry public.

These days, there’s an impressive variety to businesses that are out there promoting an app of some sort. Sometimes it’s the very core of what they do. Other times, it’s an add-on that enhances an existing service. For some apps, a clean download page and a tightly run PPC campaign are all that’s needed to strike digital gold. But others require incredibly nuanced design, whip-smart workarounds, or Gary Kasparov levels of strategy.

(I’d venture to say you’ve seen all three in the examples above.)

Whatever your approach, and whatever your app is promising, you’ll need to stand out from the competition. An app marketing campaign that includes a few spiffy landing pages is your best bet in kickin’ off that mobile engagement loop.

Best landing pages for apps: related content

I just blasted you with a ton of information, but there’s more to learn! If you want your landing page to perform like Queen at LIVE AID in ‘85—sorry, just watched that movie—then you need a kick-butt conversion system. The pieces below should help with that:

Before you convert people on your page, you gotta get them to your page: Read Brad Smith on how you can move beyond PPC best practices.

Haven’t built a page yet? Unbounce and Skillshare have you covered: A Free Video Crash Course from Unbounce and Skillshare

Finally, this is for those of us who just want a little more inspiration in our lives: Here are the best landing page examples for your swipe file.

from Marketing https://unbounce.com/landing-page-examples/app-landing-pages/ via http://www.rssmix.com/

[roypstickney]

8 Incredible App Landing Pages (and How You Can Create Your Own)

Have you looked at your iPhone’s App Store lately? How about Google Play?

I’ve seen landfills with better curation.

With more than two million apps available on each store, people have a much better chance of finding a pearl in an oyster than randomly stumbling upon your app. No matter how appealing it is—no matter how entertaining or even life-changing—most people won’t discover it without a robust marketing campaign.

(And, to paraphrase Contently’s Bradley Little, going viral is not a strategy.)

The first step in marketing your iPhone or Android app is finding the right channels to promote it. Using Google Ads’ Universal App Campaigns (UAC) is a strong starting point, but many marketers get extra mileage from traditional PPC campaign, social media marketing, app cross-promotion, or even email blasts to newsletter subscribers.

In these cases, you’ll need a stellar landing page to overcome that hesitance we all feel about installing yet another piece of software onto our phones. For this reason, ensuring a buttery-smooth post-click experience is fundamental to the app marketer’s toolbox.

Hence this post. These are some of the best app landing page examples out there, all of ’em built with Unbounce. We want to highlight how you can create a page to promote your own mobile app and, as importantly, why a well-designed landing page can make all the difference. Along the way, we’ll throw in our two cents about what sets them apart.

So hop right into the examples below, or keep reading for a handful of best practices to get you started.

How to build app landing pages

If you’ve created a landing page for any ol’ purpose, you may have encountered some of this advice before. But it’s worth revisiting in the context of app marketing since some elements gain increased importance when you’re hoping to score some downloads. Let’s get started:

Establish your conversion goal first. As you’ll see from the examples below, an app landing page can be a lot of things. It can be a simple download page with links directly to the Android and iOS app stores. Or you might want your customers to subscribe to your service first. Or they might need to purchase a physical product for the app to work. Regardless, your conversion goal will have a significant impact on your calls-to-action, your copy, and even your design. So start there.

Start with mobile. If you’re like me, you default to desktop when building a new landing page. (Our builder kinda sorta encourages it, to be fair.) But since apps are designed primarily for phones, it usually makes sense to create your mobile version first. That way, you’ll better set yourself up for those visitors who’re most likely to download your app.

Keep their attention. This is true of all landing pages, but app pages that encourage a direct download in particular benefit from a 1:1 attention ratio. So don’t give ’em the world. Instead, hit your visitors with the essential information they need to convert.

Show the device. Ideally, you want to show your app running on a device that’s as similar as possible to what customers are using. Sometimes that’s an iPhone. Sometimes it’s an Android phone. It’ll differ depending on use cases, the campaign you’re running, and the kinds of customers you court.

EDITOR’S NOTE. Designing a great landing page is a challenge of its own. If you want some pro tips, check out this post featuring great examples of high-converting landing pages (and the secrets to swipe from ’em).

The best app landing page examples

Aaptiv (Industry: Fitness)

Image courtesy of Aaptiv. Click the image to access the desktop version. (Click here for the mobile one.)

How Aaptiv nails it: Design your app landing page differently for desktop versus mobile devices.

Aaptiv is a name that ensures this app will appear at the top of any alphabetical list. (Ahem, like this one.) But abecedarian branding is not enough to guarantee discovery. Instead, having a powerful marketing campaign, complemented by carefully targeted app landing pages like this one, can help a lot. This particular page focuses on employers who might want to include an Aaptiv account as part of their company’s wellness plan.

Why it works:

Include big-name clients. The testimonial from an existing Aaptiv member speaks to the flexibility of the app as well as the motivation it provides. I love it. But for employers, logos from prestigious brands like Starbucks and Amazon might be even more significant. If I want my employees to feel like they work for a first-class company, I really can’t do better than matching my wellness offerings with some big names.

Design for the device. We’ve included screenshots of both versions of the landing page here to highlight the differences between them. For instance, the desktop version has a handy breakdown of some of the app’s features. It also includes a few extra visuals that the mobile version tosses in favor of speedier loads. This ensures both versions are lightning-fast—and both still look like a million bucks—no matter the device that visitors are using.

Clarity shows confidence. When you’ve got something genuinely hot to show off, as Aaptiv does, it’s best to let your product speak for itself. That’s why the copy here is so straightforward. In the desktop version, Aaptiv’s pitch includes screenshots and copy that show off unique programs, expert trainers, and custom tracking in action. And that’s way more effective than flouncy language.

EDITOR’S NOTE. The Unbounce Builder lets you hide elements depending on which version your visitors see. You can go for maximum visual impact on the desktop while targeting better performance (and more engagement) on smartphones.

Advanced Producer (Industry: Real Estate)

Image courtesy of Advanced Commission. Click the image to access the full version.

How Advanced Producer nails it: Cut down on frustration by texting your desktop visitors a download link.

The Advanced Producer Mobile App by Advanced Commission doubles as an educational tool and a time-saver for REALTORS® using the company’s commission lending service. Though they have other pages for mobile campaigns, this one’s designed specifically for desktop viewing. Let’s take a look at some of the smart choices they’ve made in creating it.

Why it works:

Use texting to get them downloading. How do you ensure a download if you’re putting a landing page together for desktop viewing? After all, if visitors don’t have remote app install set up—and not many do—clicking a link to either app store from a desktop leads to an error message. That’s… not good. Advanced Producer cleverly gets around this problem by sending an SMS directly to their phone.

Use powerful language. REALTORS® are a competitive bunch, and they don’t have time to waste on namby-pamby apps. Both copy and design here respect that. It’s not just a matter of using forceful words (“dominate your market,” “devour pages of pro-level tips”) but also of being direct and to the point.

Say what platforms you support. For a while, it seemed app developers were all about Apple. But since Android phones outnumber iPhones in the US, it’s a good idea to let your visitors know that your app is downloadable on Google Play as well as in the iTunes app store (assuming, y’know, that’s actually true).

Cameo (Industry: Talent)

Image courtesy of Cameo and KlientBoost. Click the image to access the full version.

How Cameo nails it: Show your app in action.

Cameo’s unique service: personalized shoutouts from celebrities, athletes, and influencers that you can send to your friends, family, or coworkers. Talent earn money for a minute of their time, and customers get the thrill of a lifetime. It’s a charming idea, and an easy-to-use app lies at the heart of it. Trust me, your mom will love those birthday wishes from RiFF RAFF.

According to Tyler Mabery, the designer from KlientBoost who created this page, the challenge was letting users know how to use Cameo:

I made a section that explains the three steps in getting a Cameo so that users know exactly how the service works. I decided to have it peeking above the fold so that users would scroll down more to read about the service. It worked and this page is getting an 85% click-through rate.

Why it works:

Keep-it-simple steps. As Mabery says, the page isn’t shy about letting users know exactly how it works. In Cameo’s case, you don’t need a degree in rocket science to understand the app—browse talent, book talent, get yer video from talent. 1-2-3. But that’s the point. It’s easy. Listing steps when it’s effortless reinforces simplicity.

Show them how it works. It’s not always possible to highlight everything your app does. But clever use of animation or video can show off either functionality or results. Here, for instance, Cameo provides a sample from “Mr. Wonderful” himself, Shark Tank’s Kevin O’Leary. Another video, showing a fan’s reaction to a message from Cody Ko, is even more powerful. (And, yeah, I had to look him up too.)

“What’s it good for?”That’s the kind of question that a lot of marketers forget to answer about their products. Cameo’s app landing page uses a lot of space to communicate its many uses. They even provide lively, humorous examples—“Have Chris Harrison give a gift better than ‘the Final Rose’”—that inspire creativity and fun.

Carly (Industry: Automotive)

Image courtesy of Carly. Click the image to access the full version.

How Carly nails it: Design a landing page that actually fits your offering.

Some apps just install and go. In those cases, just providing a download link can be the best choice. (Though you should take care that your app landing page doesn’t end up looking generic.) But like many sophisticated tools, Carly’s “connected car” needs a little something extra to unlock your car’s hidden features. For this reason, they’ve designed a page that funnels potential customers into the right checkout flow for their needs.

Why it works:

Offer options (if you have to). Now, usually Unbounce recommends keeping your landing pages focused on a single call to action. But here’s another approach. Since it can be a challenge to accurately target prospects based on the car they drive, Carly’s page features seven buttons. Clicking on one takes you to a shop page that matches your needs. (Hitting a store page right away might be jarring, though, so it’d be worth testing what might happen if visitors are funneled to a second-stage landing page tailored to each manufacturer.)

Keep the eye moving down. Ideally, a visitor would immediately check to see if Carly supports their automobile. Then they’d buy the device. But conversions rarely work out that way. (We wish they did!) For the unconvinced, an animated arrow keeps them scrolling to a more detailed rundown of the product, its benefits, and some crystal clear illustrations of what it can do.

Under the influence. I don’t know the first thing about Beemers. (I take the bus to work most days.) But Justin Buice does. He’s an influencer who runs a successful channel dedicated to customizing and upgrading BMWs, and his YouTube video is featured in place of a testimonial on this page. If I were to tell you that Carly rocks, you’d likely scoff. (“Take a hike, bus boy!”) But the same claim from someone like Justin will convince you.

Crash Detech (Industry: Automotive Safety)

Image courtesy of Crash Detech. Click the image to access the full version.

How Crash Detech nails it: Provide free alternatives to paid services.

South Africa has some of the most dangerous roads in the world, and Crash Detech helps keep drivers safe by alerting emergency responders. But even a life-saving idea needs a brilliant marketing campaign behind it. That’s where this app landing page comes in. It’s actually the second step of a “free medical id” campaign that’s designed to encourage subscriptions to the service.

The company’s CEO, Jaco Gerrits, provides a little context about how it works:

Our main aim is to convert users on our paid subscription, but we also offer an alternative where they could ‘try the app for free.’ Once the user clicks the CTA, a welcome SMS/Text is sent with a link to our app, encouraging users to download and sign-in. We then use automation techniques to retarget users who have not downloaded and signed in to the app, to further improve our conversion rates.

Why it works:

Offer a free alternative. There are two buttons here, allowing visitors to either sign up for the paid subscription now or to get a free version of the service. Onboarding people into your app with limited functionality (or using a free trial) does two things. First, it lets them try before they buy. And, second, it begins a lead nurturing strategy that’ll eventually convert many unpaid users into paying customers.

The promise of safety. Safety and security can be powerful motivators, as they are throughout this page. According to Gerrits, the copy here immediately establishes “a strong connection with the visitor using emotive header text. Our sub-header summarises our benefits, providing a solution to keep you both safe and secure.”

Use media coverage as a source of credibility. If you’ve been lucky enough to be featured on local or international news—for good reasons, I hope—including it on your landing page, as Crash Detech does, can lend you legitimacy and overcome skepticism. (In an age of ‘fake news,’ it’s best to go with the most reliable sources you can.)

Hearth (Industry: Home Renovation/Financing)

Image courtesy of Hearth. Click the image to access the full version.

How Hearth nails it: Keep it simple to keep visitors focused.

Hearth offers quick, affordable financing for home renovations. They also work in partnership with contractors to help connect potential customers to lenders and close more sales. That’s where this app comes in: it allows people to pre-qualify for a renovation loan during an on-site visit (or at any other time, really).

Why it works:

Just the essentials. If you’re a creative, it can be easy to get carried away adding bells and whistles to your landing pages. The truth is, Hearth has other pages on their site that do a lot of the persuading. This landing page has one purpose—encouraging existing subscribers to download their app—and it does that cleanly and directly.

Buttons above the fold. It’s very common to see an app landing page that forces users to scroll to find a download link. Hearth smartly chooses to put them both near the top. They also keep them large and spaced apart to overcome the “big hands, small device” issue that plagues contractors.

Lighten the load. At Unbounce, we have a lot to say about the importance of speed. But speed is doubly important for mobile app landing pages. When you access this page on a phone, you notice how snappy it loads (in about 2 seconds). That’s because Hearth keeps it light for smartphone users by resisting the urge to include unnecessary content (like, for instance, an animated .gif showing the app in motion).

If you want to run the fastest mobile landing pages possible, Accelerated Mobile Pages deliver near-instant speeds and can be created in the Unbounce Builder. Read more about Unbounce and AMP landing pages.

Ibotta (Industry: Retail Rewards)

Image courtesy of Ibotta. Click the image to access the full version.

How Ibotta nails it: Use a simple page as a gateway to more mobile engagement.

Ibotta promises real cash back when you make purchases at participating retail stores. The app allows shoppers to scan receipts, link their loyalty cards, and even make purchases directly from their phones. Because there’s a fair bit of onboarding involved, however, they use simple app landing pages like this one as gateways to a more detailed sign-up. (Also, say their name aloud for today’s ‘aha!’ moment.)

Why it works:

Simple doesn’t mean silent. Like the example from Hearth above, Ibotta’s app landing page looks pretty basic. But just think about how much they’re saying on this page with a couple dozen words. First, their promise is crystal clear: “Earn Cash Back on Everyday Purchases.” Then, they sweeten the deal with the promise of a bonus for signing up. Even the button reminds you that the app is free to use.

Cut it short. If you look at the whole page, then you’ll notice that Ibotta only bother to include the top third of the phone here. Beyond what you can see when the page loads, in fact, there’s nothing but the footer. This keeps the page light and focused. It also means that the option to download Ibotta—whether you click the button or on the footer link—is never not on the screen. Genius!

Downloading the app is just the start. For Ibotta to succeed, they need users to get aboard that sweet mobile engagement loop and start using their app on the regular. For this reason, clicking brings visitors to a more detailed sign-up page (where they can create an account using Facebook or Google) that also serves to better onboard subscribers.

EDITOR’S NOTE. A mobile engagement loop is what happens when a customer is continually re-engaged after converting. It keeps people using your app long after they’ve downloaded it, which can be essential depending on your business model.

Overwolf (Industry: Gaming/esports)

Image courtesy of Overwolf. Click the image to access the full version.

Considering the size of the gaming industry, ‘niche’ is definitely not the right word to describe Overwolf’s target market. But this landing page is a killer example of just how engaging a specific demographic goes beyond witty copy and sharp design. As part of a cross-promotion with 20th Century Fox’s The Kid Who Would Be King, Overwolf has crafted an experience that speaks directly to younger gamers who make up the audience of this film.

Overwolf’s Communications and Content Manager, Shay Zeldis, lays out the strategy in detail:

It’s a page built for players of CS:GO, League of Legends, and Rocket League, with strong incentives and gaming hardware prizes, in a tested layout that increases conversions. To drive traffic and gamers who are ready to participate, we focused on community, social and video channels, with relevant materials hyping up gamers even before they land in the page.

Why it works:

Gamify your app download. This isn’t just a landing page, it’s a challenge. How do you get started on your path to glory? You download Overwolf’s Game Summary app, win a match of one of three popular games, then share the results on Twitter. It’s a brilliant way to incentivize downloading and reflects the competitive spirit of esports.

Lean into cross-promotion. The tie-in with The Kid Who Would Be King goes beyond just using a logo. The copy here blends Arthurian legend (“Set out on a magical adventure”) with how gamers speak to one another (missions, custom games, eliminations, goals) to create a sense of fun.

Pick the right social channels. As CEO Uri Marchand put it in a recent Medium post, “brands trying to reach gamers in the same ways they approach random website visitors quickly learn their mistake.” Overwolf, for instance, has learned to hit the community and social channels where young gamers actually congregate. For example, they created these awesome promo and reaction videos on YouTube that hype before they ever see the landing page itself.

Don’t wait for your app to be discovered

You’re a SaaS company looking for subscriptions to grow your business? Cool. An indie game designer hoping to release the next Flappy Bird? Great. Just generating ad revenue by providing a free tool? That’s terrific. In any case, creating a mobile-responsive app landing page is a great way to introduce yourself to an app-hungry public.

These days, there’s an impressive variety to businesses that are out there promoting an app of some sort. Sometimes it’s the very core of what they do. Other times, it’s an add-on that enhances an existing service. For some apps, a clean download page and a tightly run PPC campaign are all that’s needed to strike digital gold. But others require incredibly nuanced design, whip-smart workarounds, or Gary Kasparov levels of strategy.

(I’d venture to say you’ve seen all three in the examples above.)

Whatever your approach, and whatever your app is promising, you’ll need to stand out from the competition. An app marketing campaign that includes a few spiffy landing pages is your best bet in kickin’ off that mobile engagement loop.

Best landing pages for apps: related content

I just blasted you with a ton of information, but there’s more to learn! If you want your landing page to perform like Queen at LIVE AID in ‘85—sorry, just watched that movie—then you need a kick-butt conversion system. The pieces below should help with that:

Before you convert people on your page, you gotta get them to your page: Read Brad Smith on how you can move beyond PPC best practices.

Haven’t built a page yet? Unbounce and Skillshare have you covered: A Free Video Crash Course from Unbounce and Skillshare

Finally, this is for those of us who just want a little more inspiration in our lives: Here are the best landing page examples for your swipe file.

[josephkchoi]

8 Incredible App Landing Pages (and How You Can Create Your Own)

Have you looked at your iPhone’s App Store lately? How about Google Play?

I’ve seen landfills with better curation.

With more than two million apps available on each store, people have a much better chance of finding a pearl in an oyster than randomly stumbling upon your app. No matter how appealing it is—no matter how entertaining or even life-changing—most people won’t discover it without a robust marketing campaign.

(And, to paraphrase Contently’s Bradley Little, going viral is not a strategy.)

The first step in marketing your iPhone or Android app is finding the right channels to promote it. Using Google Ads’ Universal App Campaigns (UAC) is a strong starting point, but many marketers get extra mileage from traditional PPC campaign, social media marketing, app cross-promotion, or even email blasts to newsletter subscribers.

In these cases, you’ll need a stellar landing page to overcome that hesitance we all feel about installing yet another piece of software onto our phones. For this reason, ensuring a buttery-smooth post-click experience is fundamental to the app marketer’s toolbox.

Hence this post. These are some of the best app landing page examples out there, all of ’em built with Unbounce. We want to highlight how you can create a page to promote your own mobile app and, as importantly, why a well-designed landing page can make all the difference. Along the way, we’ll throw in our two cents about what sets them apart.

So hop right into the examples below, or keep reading for a handful of best practices to get you started.

How to build app landing pages

If you’ve created a landing page for any ol’ purpose, you may have encountered some of this advice before. But it’s worth revisiting in the context of app marketing since some elements gain increased importance when you’re hoping to score some downloads. Let’s get started:

Establish your conversion goal first. As you’ll see from the examples below, an app landing page can be a lot of things. It can be a simple download page with links directly to the Android and iOS app stores. Or you might want your customers to subscribe to your service first. Or they might need to purchase a physical product for the app to work. Regardless, your conversion goal will have a significant impact on your calls-to-action, your copy, and even your design. So start there.

Start with mobile. If you’re like me, you default to desktop when building a new landing page. (Our builder kinda sorta encourages it, to be fair.) But since apps are designed primarily for phones, it usually makes sense to create your mobile version first. That way, you’ll better set yourself up for those visitors who’re most likely to download your app.

Keep their attention. This is true of all landing pages, but app pages that encourage a direct download in particular benefit from a 1:1 attention ratio. So don’t give ’em the world. Instead, hit your visitors with the essential information they need to convert.

Show the device. Ideally, you want to show your app running on a device that’s as similar as possible to what customers are using. Sometimes that’s an iPhone. Sometimes it’s an Android phone. It’ll differ depending on use cases, the campaign you’re running, and the kinds of customers you court.

EDITOR’S NOTE. Designing a great landing page is a challenge of its own. If you want some pro tips, check out this post featuring great examples of high-converting landing pages (and the secrets to swipe from ’em).

The best app landing page examples

Aaptiv (Industry: Fitness)

Image courtesy of Aaptiv. Click the image to access the desktop version. (Click here for the mobile one.)

How Aaptiv nails it: Design your app landing page differently for desktop versus mobile devices.

Aaptiv is a name that ensures this app will appear at the top of any alphabetical list. (Ahem, like this one.) But abecedarian branding is not enough to guarantee discovery. Instead, having a powerful marketing campaign, complemented by carefully targeted app landing pages like this one, can help a lot. This particular page focuses on employers who might want to include an Aaptiv account as part of their company’s wellness plan.

Why it works:

Include big-name clients. The testimonial from an existing Aaptiv member speaks to the flexibility of the app as well as the motivation it provides. I love it. But for employers, logos from prestigious brands like Starbucks and Amazon might be even more significant. If I want my employees to feel like they work for a first-class company, I really can’t do better than matching my wellness offerings with some big names.

Design for the device. We’ve included screenshots of both versions of the landing page here to highlight the differences between them. For instance, the desktop version has a handy breakdown of some of the app’s features. It also includes a few extra visuals that the mobile version tosses in favor of speedier loads. This ensures both versions are lightning-fast—and both still look like a million bucks—no matter the device that visitors are using.

Clarity shows confidence. When you’ve got something genuinely hot to show off, as Aaptiv does, it’s best to let your product speak for itself. That’s why the copy here is so straightforward. In the desktop version, Aaptiv’s pitch includes screenshots and copy that show off unique programs, expert trainers, and custom tracking in action. And that’s way more effective than flouncy language.

EDITOR’S NOTE. The Unbounce Builder lets you hide elements depending on which version your visitors see. You can go for maximum visual impact on the desktop while targeting better performance (and more engagement) on smartphones.

Advanced Producer (Industry: Real Estate)

Image courtesy of Advanced Commission. Click the image to access the full version.

How Advanced Producer nails it: Cut down on frustration by texting your desktop visitors a download link.

The Advanced Producer Mobile App by Advanced Commission doubles as an educational tool and a time-saver for REALTORS® using the company’s commission lending service. Though they have other pages for mobile campaigns, this one’s designed specifically for desktop viewing. Let’s take a look at some of the smart choices they’ve made in creating it.

Why it works:

Use texting to get them downloading. How do you ensure a download if you’re putting a landing page together for desktop viewing? After all, if visitors don’t have remote app install set up—and not many do—clicking a link to either app store from a desktop leads to an error message. That’s… not good. Advanced Producer cleverly gets around this problem by sending an SMS directly to their phone.

Use powerful language. REALTORS® are a competitive bunch, and they don’t have time to waste on namby-pamby apps. Both copy and design here respect that. It’s not just a matter of using forceful words (“dominate your market,” “devour pages of pro-level tips”) but also of being direct and to the point.

Say what platforms you support. For a while, it seemed app developers were all about Apple. But since Android phones outnumber iPhones in the US, it’s a good idea to let your visitors know that your app is downloadable on Google Play as well as in the iTunes app store (assuming, y’know, that’s actually true).

Cameo (Industry: Talent)

Image courtesy of Cameo and KlientBoost. Click the image to access the full version.

How Cameo nails it: Show your app in action.

Cameo’s unique service: personalized shoutouts from celebrities, athletes, and influencers that you can send to your friends, family, or coworkers. Talent earn money for a minute of their time, and customers get the thrill of a lifetime. It’s a charming idea, and an easy-to-use app lies at the heart of it. Trust me, your mom will love those birthday wishes from RiFF RAFF.

According to Tyler Mabery, the designer from KlientBoost who created this page, the challenge was letting users know how to use Cameo:

I made a section that explains the three steps in getting a Cameo so that users know exactly how the service works. I decided to have it peeking above the fold so that users would scroll down more to read about the service. It worked and this page is getting an 85% click-through rate.

Why it works:

Keep-it-simple steps. As Mabery says, the page isn’t shy about letting users know exactly how it works. In Cameo’s case, you don’t need a degree in rocket science to understand the app—browse talent, book talent, get yer video from talent. 1-2-3. But that’s the point. It’s easy. Listing steps when it’s effortless reinforces simplicity.

Show them how it works. It’s not always possible to highlight everything your app does. But clever use of animation or video can show off either functionality or results. Here, for instance, Cameo provides a sample from “Mr. Wonderful” himself, Shark Tank’s Kevin O’Leary. Another video, showing a fan’s reaction to a message from Cody Ko, is even more powerful. (And, yeah, I had to look him up too.)

“What’s it good for?”That’s the kind of question that a lot of marketers forget to answer about their products. Cameo’s app landing page uses a lot of space to communicate its many uses. They even provide lively, humorous examples—“Have Chris Harrison give a gift better than ‘the Final Rose’”—that inspire creativity and fun.

Carly (Industry: Automotive)

Image courtesy of Carly. Click the image to access the full version.

How Carly nails it: Design a landing page that actually fits your offering.

Some apps just install and go. In those cases, just providing a download link can be the best choice. (Though you should take care that your app landing page doesn’t end up looking generic.) But like many sophisticated tools, Carly’s “connected car” needs a little something extra to unlock your car’s hidden features. For this reason, they’ve designed a page that funnels potential customers into the right checkout flow for their needs.

Why it works:

Offer options (if you have to). Now, usually Unbounce recommends keeping your landing pages focused on a single call to action. But here’s another approach. Since it can be a challenge to accurately target prospects based on the car they drive, Carly’s page features seven buttons. Clicking on one takes you to a shop page that matches your needs. (Hitting a store page right away might be jarring, though, so it’d be worth testing what might happen if visitors are funneled to a second-stage landing page tailored to each manufacturer.)

Keep the eye moving down. Ideally, a visitor would immediately check to see if Carly supports their automobile. Then they’d buy the device. But conversions rarely work out that way. (We wish they did!) For the unconvinced, an animated arrow keeps them scrolling to a more detailed rundown of the product, its benefits, and some crystal clear illustrations of what it can do.

Under the influence. I don’t know the first thing about Beemers. (I take the bus to work most days.) But Justin Buice does. He’s an influencer who runs a successful channel dedicated to customizing and upgrading BMWs, and his YouTube video is featured in place of a testimonial on this page. If I were to tell you that Carly rocks, you’d likely scoff. (“Take a hike, bus boy!”) But the same claim from someone like Justin will convince you.

Crash Detech (Industry: Automotive Safety)

Image courtesy of Crash Detech. Click the image to access the full version.

How Crash Detech nails it: Provide free alternatives to paid services.

South Africa has some of the most dangerous roads in the world, and Crash Detech helps keep drivers safe by alerting emergency responders. But even a life-saving idea needs a brilliant marketing campaign behind it. That’s where this app landing page comes in. It’s actually the second step of a “free medical id” campaign that’s designed to encourage subscriptions to the service.

The company’s CEO, Jaco Gerrits, provides a little context about how it works:

Our main aim is to convert users on our paid subscription, but we also offer an alternative where they could ‘try the app for free.’ Once the user clicks the CTA, a welcome SMS/Text is sent with a link to our app, encouraging users to download and sign-in. We then use automation techniques to retarget users who have not downloaded and signed in to the app, to further improve our conversion rates.

Why it works:

Offer a free alternative. There are two buttons here, allowing visitors to either sign up for the paid subscription now or to get a free version of the service. Onboarding people into your app with limited functionality (or using a free trial) does two things. First, it lets them try before they buy. And, second, it begins a lead nurturing strategy that’ll eventually convert many unpaid users into paying customers.

The promise of safety. Safety and security can be powerful motivators, as they are throughout this page. According to Gerrits, the copy here immediately establishes “a strong connection with the visitor using emotive header text. Our sub-header summarises our benefits, providing a solution to keep you both safe and secure.”

Use media coverage as a source of credibility. If you’ve been lucky enough to be featured on local or international news—for good reasons, I hope—including it on your landing page, as Crash Detech does, can lend you legitimacy and overcome skepticism. (In an age of ‘fake news,’ it’s best to go with the most reliable sources you can.)

Hearth (Industry: Home Renovation/Financing)

Image courtesy of Hearth. Click the image to access the full version.

How Hearth nails it: Keep it simple to keep visitors focused.

Hearth offers quick, affordable financing for home renovations. They also work in partnership with contractors to help connect potential customers to lenders and close more sales. That’s where this app comes in: it allows people to pre-qualify for a renovation loan during an on-site visit (or at any other time, really).

Why it works:

Just the essentials. If you’re a creative, it can be easy to get carried away adding bells and whistles to your landing pages. The truth is, Hearth has other pages on their site that do a lot of the persuading. This landing page has one purpose—encouraging existing subscribers to download their app—and it does that cleanly and directly.

Buttons above the fold. It’s very common to see an app landing page that forces users to scroll to find a download link. Hearth smartly chooses to put them both near the top. They also keep them large and spaced apart to overcome the “big hands, small device” issue that plagues contractors.

Lighten the load. At Unbounce, we have a lot to say about the importance of speed. But speed is doubly important for mobile app landing pages. When you access this page on a phone, you notice how snappy it loads (in about 2 seconds). That’s because Hearth keeps it light for smartphone users by resisting the urge to include unnecessary content (like, for instance, an animated .gif showing the app in motion).

If you want to run the fastest mobile landing pages possible, Accelerated Mobile Pages deliver near-instant speeds and can be created in the Unbounce Builder. Read more about Unbounce and AMP landing pages.

Ibotta (Industry: Retail Rewards)

Image courtesy of Ibotta. Click the image to access the full version.

How Ibotta nails it: Use a simple page as a gateway to more mobile engagement.

Ibotta promises real cash back when you make purchases at participating retail stores. The app allows shoppers to scan receipts, link their loyalty cards, and even make purchases directly from their phones. Because there’s a fair bit of onboarding involved, however, they use simple app landing pages like this one as gateways to a more detailed sign-up. (Also, say their name aloud for today’s ‘aha!’ moment.)

Why it works:

Simple doesn’t mean silent. Like the example from Hearth above, Ibotta’s app landing page looks pretty basic. But just think about how much they’re saying on this page with a couple dozen words. First, their promise is crystal clear: “Earn Cash Back on Everyday Purchases.” Then, they sweeten the deal with the promise of a bonus for signing up. Even the button reminds you that the app is free to use.

Cut it short. If you look at the whole page, then you’ll notice that Ibotta only bother to include the top third of the phone here. Beyond what you can see when the page loads, in fact, there’s nothing but the footer. This keeps the page light and focused. It also means that the option to download Ibotta—whether you click the button or on the footer link—is never not on the screen. Genius!

Downloading the app is just the start. For Ibotta to succeed, they need users to get aboard that sweet mobile engagement loop and start using their app on the regular. For this reason, clicking brings visitors to a more detailed sign-up page (where they can create an account using Facebook or Google) that also serves to better onboard subscribers.

EDITOR’S NOTE. A mobile engagement loop is what happens when a customer is continually re-engaged after converting. It keeps people using your app long after they’ve downloaded it, which can be essential depending on your business model.

Overwolf (Industry: Gaming/esports)

Image courtesy of Overwolf. Click the image to access the full version.

Considering the size of the gaming industry, ‘niche’ is definitely not the right word to describe Overwolf’s target market. But this landing page is a killer example of just how engaging a specific demographic goes beyond witty copy and sharp design. As part of a cross-promotion with 20th Century Fox’s The Kid Who Would Be King, Overwolf has crafted an experience that speaks directly to younger gamers who make up the audience of this film.

Overwolf’s Communications and Content Manager, Shay Zeldis, lays out the strategy in detail:

It’s a page built for players of CS:GO, League of Legends, and Rocket League, with strong incentives and gaming hardware prizes, in a tested layout that increases conversions. To drive traffic and gamers who are ready to participate, we focused on community, social and video channels, with relevant materials hyping up gamers even before they land in the page.

Why it works:

Gamify your app download. This isn’t just a landing page, it’s a challenge. How do you get started on your path to glory? You download Overwolf’s Game Summary app, win a match of one of three popular games, then share the results on Twitter. It’s a brilliant way to incentivize downloading and reflects the competitive spirit of esports.

Lean into cross-promotion. The tie-in with The Kid Who Would Be King goes beyond just using a logo. The copy here blends Arthurian legend (“Set out on a magical adventure”) with how gamers speak to one another (missions, custom games, eliminations, goals) to create a sense of fun.

Pick the right social channels. As CEO Uri Marchand put it in a recent Medium post, “brands trying to reach gamers in the same ways they approach random website visitors quickly learn their mistake.” Overwolf, for instance, has learned to hit the community and social channels where young gamers actually congregate. For example, they created these awesome promo and reaction videos on YouTube that hype before they ever see the landing page itself.

Don’t wait for your app to be discovered

You’re a SaaS company looking for subscriptions to grow your business? Cool. An indie game designer hoping to release the next Flappy Bird? Great. Just generating ad revenue by providing a free tool? That’s terrific. In any case, creating a mobile-responsive app landing page is a great way to introduce yourself to an app-hungry public.

These days, there’s an impressive variety to businesses that are out there promoting an app of some sort. Sometimes it’s the very core of what they do. Other times, it’s an add-on that enhances an existing service. For some apps, a clean download page and a tightly run PPC campaign are all that’s needed to strike digital gold. But others require incredibly nuanced design, whip-smart workarounds, or Gary Kasparov levels of strategy.

(I’d venture to say you’ve seen all three in the examples above.)

Whatever your approach, and whatever your app is promising, you’ll need to stand out from the competition. An app marketing campaign that includes a few spiffy landing pages is your best bet in kickin’ off that mobile engagement loop.

Best landing pages for apps: related content

I just blasted you with a ton of information, but there’s more to learn! If you want your landing page to perform like Queen at LIVE AID in ‘85—sorry, just watched that movie—then you need a kick-butt conversion system. The pieces below should help with that:

Before you convert people on your page, you gotta get them to your page: Read Brad Smith on how you can move beyond PPC best practices.

Haven’t built a page yet? Unbounce and Skillshare have you covered: A Free Video Crash Course from Unbounce and Skillshare

Finally, this is for those of us who just want a little more inspiration in our lives: Here are the best landing page examples for your swipe file.

8 Incredible App Landing Pages (and How You Can Create Your Own) published first on https://nickpontemrktg.wordpress.com/