#still experimenting with different types of citations
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Sometimes Baby Clops is very relatable.
(All-New X-Men v2 #14)
#scott summers#cyclops#maybe if someone found this child a hobby and some ACTUAL therapy (XAVIER) things might have gone differently#still experimenting with different types of citations#back when I was first a cyclops blog we didn't have like sixteen versions of Adjectiveless X-Men#we did walk uphill both ways in the snow though
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Hello! I’ve been interested in park ranger work for awhile— but since researching the institution a little deeper, I’m worried that park rangers are essentially forest cops. I noticed on one of your posts that you mentioned that you were a a park ranger law enforcement officer— and I was wondering if you could go into a little detail about park ranger work and it’s connection to law enforcement? Another reason I feel weird about pursuing park ranger work is I feel that national parks have a non-ignorable history of stripping land from indigenous people. If you have any thoughts or experiences related to the career— it would be extremely helpful for me to hear since I am trying to sort out what I would like to do after college. Thank you for reading. If you don’t want to answer this question either, I completely understand.
There's no singular institution. There are rangers who work for the National Park Service, for State governments, for local governments, or for cities and towns. And there are many different types of rangers: enforcement, interpretive, wilderness rescue, the list goes on. Different sites have different needs, and different positions will have different duties. Many rangers have zero law enforcement authority, and most I've spoken to prefer it that way: they prefer to focus on education and conservation.
I was an enforcement ranger, but never a law enforcement officer--the primary authority I had was the ability to issue fairly cheap citations for animal-related violations (fishing, poaching, off-leash dogs, harm to wildlife, etc.) through local Animal Control. Though some rangers elsewhere carry weapons and receive law enforcement training, my department never did (the latter, frankly, was often to our detriment).
Certainly the NPS has a history loaded with racism, land theft, land desecration, even genocide. The very inception of the NPS was predicated on the myth that the lands to be designated as National Parks were uninhabited wilderness. But don't assume the problem lies solely with NPS: any institution with even a small amount of power has the potential to abuse it, and smaller parks are no exception. I've never even worked for the NPS (my state doesn't even have any national parks), but local agencies often have histories of segregating parks or enforcing segregation within them.
I've heard people say that park rangers are the "only good" law enforcement, and that's a generalization I absolutely wouldn't make. Yes, there are laws and regulations that are necessary for the sake of conservation and our ability to safely access natural areas. That doesn't mean those laws are always universally fair or fairly enforced.
If this leaves you feeling dismayed, well, yeah. Me, too. But there are also quite a lot of positions within parks that are not rangers at all, and quite a lot of jobs within conservation and nature education that are not parks jobs. I've found both park maintenance and trail crew to be just as rewarding in many ways, and if you can live with the low salary they typically offer, I do recommend giving those positions a try. The salary was ultimately a dealbreaker for me.
I haven't been a ranger for several years. I left because the agency I was working for was undeniably a toxic work environment. This isn't intended to put you off working for parks: it's a valuable, rewarding career to educate the public about the natural world and to help maintain wild spaces. I'm grateful to still be involved with parks in other ways. But even the small agency I'm currently working for struggles to right itself. It can be rough out there.
I've already discussed a few of the above points before in my #park ranger tag, so I encourage interested folks to read there if they're interested in more of the mundane, day-to-day stuff.
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I would say just using lexicanim for research and not reading the novels is bad too. First it's your job read the books you all get audible sponsors come one. Second of all the lexicanim gets some stuff wrong. I'm a fantasy fan and god it's a bit of a mess. Some End times stuff is missing, this
The character has nothing to do with the von carsteins. He's just happen to have the same first name.
Some of the roleplay books aren't there
Somehow the fandom wiki is better than it. Links to the book and pages. Includes the different timelines, the roleplay books, warning for stuff that are offensive. Well for the major elephant in the room. No warning for Araby page (the lore can be yikes sometimes espically from older books) or the forest goblins (the offensiveness of the forest goblins is because of their design)
That a have books emotions. Little parts that you can think about.
This is true! And is one of the major reasons why lexicanum is often derided, legitimately so, to repeat. However said critcism should also acknowledge that the Lexicanum bases itself off wikipedia and suffers the same faults because of it. There is a saying, I believe it is 80% make submissions only 20% check and correct, something to that effect. This just a problem of sourcing and I, myself, got a lexi account so I could help clear up some the clutter because I try to base myself off Subsourian, the "acclaimed" lore master for starcraft 2 who is hopelessly dedicated. Its also why I have this!
This is 50 gigabytes worth of warhammer stuff from just the rulebooks, codices etc. I have other novels and such collected in an seperate folder and as I type this I am busy going through the Horus Heresy and have reached book 13. But I'm re-reading 11-12 because someone asked for citations from them. The issue is a lot more complicated than just "Read more" because you'd be shocked how much info conflicts and what may potentially sound plausible but is in fact bogus. I ask you kindly re-read before asking a question because I'm a bit confused on what you mean and a comma or two could help me better understand. STILL! it is a valid concern to have and one of the many hurdles of teaching Warhammer lore regardless of fantasy or 40K. Like any source one must be skeptical of the information within it and fact check it. My primary issue with fandom is that it doesn't have what I refer to as "citation" markers. Because a picture from a book will have its citation listed next to a excerpt from a book and there is no indication of which is which. This makes research more painful and I've had, in my experience mind you, some pages have fanon spouted as fact and it does near-irreversable damage. Most people read the wiki wholesale because what I'm doing is uh... to say the least going through things with a fine toothed comb and trying to simplify it down for people to get a better understanding. There will be some errors, I try to avoid them and keep as up to date as possible, but GW doesn't help because certain books are no longer in print or physical only. Imperial Munitorum Manual comes to mind as a loathed source because it was released as a joint background book alongside the infantry's uplifting primer to which their is only resellers... I am not paying 750$ for it. I think thats understandable. This is also a reason why I show citations in my video, and though I wanted to do a hierachy of sources, that idea crumpled. I give page numbers, and work off what I gather. Lexi and Fandom are both "Good" sources it more so matters how one goes about their research. And I do agree Lexicanum could have some form of warning system but given a look at their backgrounds... I don't think they believe in having such a thing for one reason or another which is another nail in their coffin. Regardless, thank you for the question, I suppose criticism? Its a bit difficult to tell, and stick around because I'm trying my best to unfuck 37 years worth of spaghetti lore and make it digestable in a fun and interesting way. I'll keep it in mind and triple-check everything.
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CSA survivor here about the post on censorship- I just want you to know that no survivor is perfect and that sometimes their message may not be what you expect. The line for what glorification is lies in a different place person to person. To limit how we express ourselves would be silencing us. If I wrote about my abuse and then fictionalize it then how I chose to write it would be read differently by every person who choses to interact with it. There are people still think Lolita glorifies pedophillia but many people have said that it was through that book they recognized what happened to them. Policing language makes victims less likely to come forward and less likely to connect with others like us.
None of this is meant to be chiding btw. I just figured you the type to actually want to learn and understand and felt you could use someone giving you benefit of the doubt.
I know anon sent this ask to me by mistake (they sent a follow up saying they’d clicked the wrong account by mistake on a post with several reblogs, and meant to send it to someone else), but I think what you’re saying here is important and wanted to post it (hope that’s OK).
I have fictionalized my own abusive experiences into fiction, along with my struggle with mental illness, most prominently in my OW In/Exhale. I wrestled a lot with how dark and real to make it and finally took the plunge. I lost some readers who felt it was “too much,” but I had several others mention how much the story had helped them.
For some, it made them realize they’d been abused. Others were able to find the strength to seek help. Others found the story alone helped them.
I have to say being told that was a giant reason I kept sharing that work and others that also delve deep. Because they help me and obviously sharing them can help others as well.
I completely agree with your point also that by silencing (or attempting to) stories about abuse, even if you’re focusing on “fiction,” means survivors are silenced as well. I won’t ever forget how tumblr banned people for writing about their own abusive experiences. 😡
When you ban that topic, it means even for educational reasons you can’t discuss it. And abuse thrives on silence. If we don’t talk about it, if we don’t tell and warn people how to spot it and extricate yourself from it, then it will only be more pervasive.
Ironic that pro-censorship folk think by fiction with abusive topics existing, you’ll create more abusers when in fact the reverse is true. If people can’t recognize abuse, it’s far easier to be abused.
It’s true that for some people reading or writing about their experiences can make them even worse—i know i have a citation on that in another post on the topic somewhere—but the wonderful thing about fiction is you can always close the book, turn off the TV, and walk away.
#poi answers#anon#anti censorship#not kuro#ask was sent in error to me but it’s a good topic imo#it’s part of why i am so angry at pinterest#they banned so much mental health stuff even helpful guides#bc they’re so worried about being sued i guess#mental illness#pro survivor
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2024-11-23: Vacuum Ray Colony (Rim 5)
A single blob-like structure almost 4km in size seems to undulate and ripple as it moves through the void. The blob is a massive colony made up of tiny creatures known as vacuum rays. A haze of gas and very small particulate matter covers the colony and lightly obscures the colony within. This area is well-patrolled for research purposes, and access to this area is restricted. Each time the party enters this hex, roll 1d6 to determine what sort of traffic is encountered.
Vehicular Traffic (1d6)
Open channel comms overhear a law enforcement vessel issuing a citation with a hefty fine to an unauthorized vessel in the area.
Several (1d6+3) research vessels are arranged a safe distance away from the colony and conducting an experiment about variable gravitational readings.
A vessel reprimanded for entering the restricted area is now leaving the secured perimeter, and the vessel’s captain will advise anyone who will listen to not repeat the same mistake.
Two enforcement vessels are pursuing an intruder, structuring their paths in such a way to leave a wide berth around the vacuum ray colony.
One of the research vessels chastises an enforcement ship for patrolling too close to the colony and potentially impacting the sustainability of the colony.
No radio chatter or patrolling vehicles seem to be in the area, though that is likely to change any moment.
About Vacuum Rays
Vacuum Rays are a type of colonial animal that is apparently endemic to the Tengri-IV system. The individual creatures/zooids that make up the colony resemble a flat olive-colored lichen about the size of a human fingernail. However, the body of each creature is incredibly thin, approximately the same width of a human hair. It is this pancake shape that gives the individual creatures its name, as they resemble the stingrays that used to swim in the waters of old Earth, though these creatures survive manage to survive in the cold vacuum of space. The underside of each tiny creature is covered with fine cilia that are believed to help with repositioning on its shared exoskeleton and distributing particles from its “atmosphere” to elsewhere in the organism.
As a colony, it appears to practice something resembling filter feeding, though still noticeably different. The individual rays exhibit a degree of telekinesis (or perhaps some sort of currently unexplained quantum movement), able to manipulate mass up to 1,000 times their individual (miniscule) body weight. Each member seems to be responsible for helping move its neighbors and exoskeleton forward so that it can collect any nearby matter into its atmosphere. The telekinetic abilities are what allows the collective organism to retain its atmosphere, as it does not otherwise have the gravitational mass to maintain it at the gas densities observed. It is believed that the individual rays grow through a process that is part photosynthesis and part direct incorporation of captured particles into its collective structure, though such growth takes an unimaginably long time (at least on human time scales).
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Mysterium in my Trials and Errors Niniago AU!
Truly a realm worthy of its mystery and majesty, Mysterium is where many seemingly more "fantastical" tales originated across the seventeen realms. Here, magic comes to those as easily as breathing, provided one can learn via teacher or has the aptitude for it. Some chose to take more... immediate shortcuts.
While magic spans across all the realms and is accessible to all, Mysterium is one of only three realms that has it as a focal point. The other two are the long fallen sister worlds; the Cursed Realm, and Djinnjago. Yet, where those two were primarily based on "Wish Magic" and "Cursed Magic" Mysterium is largely indifferent to the types its inhabitants use – that is, if its rules for magic are met accordingly and not abused.
Something that must be learned very quickly about these rules is that there are two baseline types of magic: dark and light. Consumption and Preservation.
Dark magic focuses on high risk, high reward - there have been many cases of sorcers and mages who have fallen into disaster and met an unforunate demise for failing to meet the trade. Consumed by the corruption, if not scarred for life and living in discomfort. Yet there are those who have managed to withstand the ordeal and have unlocked necromancy – the cruelest practice of dark magic there is, as it tears the soul of the undead in half. Producing a twisted abomination that is stuck between life and death.
Light magic, or rather, preservation magic, isn't a much, much longer process. Where dark magic allows for the sacrifice of oneself or an outside source to hasten the process for power, light magic often revolves around the well-being of others and oneself in the journey. While it sounds simple, many a mage or sorcerer have gone years and years until they've gained the knowledge to use it safely. Many go under tutelage and learn from more experience. There is no clear-cut way to short-cut light magic.
Additionally, to understand magic here, one must acknowledge that they can not force it to stay within a singular medium. Differing magics use many, many kinds of items, such as crystal balls, hexes, gemstones, potions, sacrifice – yet some require no items at all, instead, they are preformed by the caster themself via vocal citation or motions. Many have even engraved symbols on themselves to ease the casting process, too. Whether it be on skin, scales,or feathers.
While there is only one currently known region that houses Mysterium, that being the south-eastern portion of Ninjago's continent, a sorceress who resides there has claimed she has seen versions of Munce and Geckles there before The Merge, yet compared to Ninjago. It appears that Mysterium's Munce are visibly bigger, yet they prefer living in family groups compared to mass tribes. The Geckles, she said, are still about the same level of social, if not a bit more energetic, compared to Ninjago's given that they do not reside in caves but in forests.
According to her, many types of mythical animals from other stories in the realms do exist, and as far as she is aware, only within Mysterium, however. She has tales of witnessing unicorn migrations and kelpie territorial disputes. She's even seen basilisk and cockatrices being hunted by lung dragons. Which, on the note of rarer animals, seems to have a more recent known as a qilin that have become more common with the Merged Worlds.
As for for her name, she boldly yet kindly said:
"Gandalaria, the High Sorceress!"
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Forgive my poor citations for this one :[ I’m currently sitting in the nicest amphitheater I've ever been in getting ready to sing a holiday concert! Feeling a little nervous, a little silly, here’s some Freudian Analysis:
Freudian Defenses in The Main Character
“The Main Character” by Will Wood is a satirical song from the perspective of a modern self-obsessed, trope-defined egomaniac. This character is meant to embody someone who speaks without the use of their Freudian superego (see: “Look in the sky, it’s a bird! It’s a plane! No, it’s superego!” as the character watches their superego leave them behind). This speaker utilizes several of the Freudian defense mechanisms to justify their egoic actions and attitudes towards other people. One such example is the speaker’s use of regression. When speaking about being disliked, the narrator becomes incredibly uncomfortable, saying, “Don’t come at me; I’m the main character, and you have to like me.” After this, the narrator regresses into childish villain personas to hide from their actions. One such example is Snidely Whiplash, the villain from the cartoon Rocky and Bulwinkle. This villain is a caricature of evil and is known for tying people to train tracks and twirling his mustache. The speaker is hiding behind this immature cardboard character to hide from the more severe accusations they are being confronted by. Some other such villains are Boris Badenov and “Daleks in high collars,” more foolish villain types.
Another favorite defense mechanism of our narrator is rationalization. The chorus repeats the lines, “So God forbid I’m seen just as an average human being… Don’t come at me; I’m the main character, and you have to like me.” The word “like” here can refer to both “likes” on social media and liking someone as a genuine person. Our narrator easily conflates the two. The phrase “main character energy” is famous on a lot of social media platforms as a way to announce one’s self-importance in one’s life. You are living your life; ergo, you are the main character in your own story. The narrator in this song does not have the superego to recognize that they are not the main character in everyone else’s life, and so lives deluded into thinking that they are. This is exemplified in verse two, stating, “I loot plot armor from NPC’s; Well, they are to me. Trite tropes, traits, traumas, trinkets, and treats; it’s all XP.” To translate some of the slang here, the speaker is calling other people’ Non-Playable Characters’ and deeming them worthless to his endeavors. Plot armor is a film device that describes protagonists who have to stay alive, even in dangerous situations, for the sake of the story. Stripping someone of their plot armor means that they would be expendable to the narrator if they need to gain the ‘XP’ or experience. Because the narrator believes themselves to be the main character of this larger story, mistreating other people is acceptable for the sake of “the plot.”
The final commonly used defense mechanism is denial. The narrator can comfortably live this lifestyle as long as they don’t wake up to the reality that other people are more relevant than themself. The post bridge says, “The court fool got the guillotine, the witches the stake, you the dopamine. And Siemens made the Zyklon B, but we all still get the flu.” These lines all refer to some kind of scapegoat, different groups of people who were blamed for the sake of denying more significant issues. The court fool is executed as an example, witches are burned to defend the church and deny other ideas, and a person takes dopamine to deny their depression. This narrator is a self-aggrandizing, deluded narcissist and can only continue to be this way with the use of defense mechanisms.
(Word Count: 590)
“Will Wood – the Main Character.” Genius, 29 July 2022, genius.com/Will-wood-the-main-character-lyrics.
#will wood#writeblr#writing#Freudian psychoanalysis#in case i make it#song analysis#the main character
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Image created using Canva Magic Media.
Prompt "a teacher running away from an iPhone and computer"
Week 1 Blog Post
10 Things Teachers Should Know About Technology
Technology can feel intimidating and that's okay. You don't have to be an expert to get started or try something new. I am a great example of this. Sometimes my fear of not knowing how to do something holds me back and I am not the fastest learner. I often try to "test" my own assignments with examples and my examples are NEVER as incredible as what the kids come up with!
Technology can save you time. This week I used ChatGPT to help me generate sample citations for students to look at instead of creating them myself as I have in the past!
It is always changing! Change is hard and keeping up with the changes can feel even harder... I love being a librarian because my hope is to get more time to explore these changes and yet this still feels like there's never time!
There are resources and people who want to support your learning, your students' learning, and use of technology! Ask for help! For example, I am one of those people!
Learn from your students! I learn from them every day and will even ask them for help trouble shooting something when I get stuck.
Having a new idea and finding your personal connections can help drive your own passion to learn a new technology. Make it personal! The same goes for the kids!
Resource sharing and observing colleagues can spark new ideas for how to use technology in the classroom. My best tips and tricks come from other teachers!
Technology can have both advantages and disadvantages.
Consider the student experience and how experience translates depending on device. It is always good to double check and have a back up plan. This happens to me all the time!
Access to technology is increasing and different groups may have unequal access to different types of technologies. This is important to consider.
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Dovian Digital’s 2025 SEO Framework: A Digital Marketing Agency in New York Transforming Organic Discovery
SEO Isn’t Just Digital Real Estate—It’s Your Brand’s Front Door
In today’s crowded digital world, ranking on Google isn’t enough. At Dovian Digital, a top-tier digital marketing agency in New York, we craft SEO strategies that do more than generate clicks—they create meaningful brand experiences that convert. This is how we do SEO differently in 2025.
1. Search in 2025: Experience > Keywords
Search is now about intent, experience, and trust.
What’s Changed:
Google now ranks based on user signals more than ever
AI-generated responses are replacing traditional listings
Mobile and voice searches continue to grow
Featured snippets and zero-click searches dominate
We don’t chase traffic—we engineer discovery that aligns with behavior.
2. Infrastructure That Fuels SEO Performance
Search engines rank what they can understand and trust.
Our Technical Playbook:
Optimized site speed and mobile performance
Core Web Vitals perfection (LCP, FID, CLS)
Secure, schema-enabled HTML structure
Advanced internal linking for indexation
Our technical audits ensure your foundation is future-proof and frictionless.
3. User-Centric Keyword Strategies
Keywords still matter—but it’s about why people search, not just what they type.
We Focus On:
Intent-driven keyword segmentation
Content mapping to awareness, consideration, decision stages
Long-tail and semantic keywords for niche reach
Competitor audit and gap-fill strategy
Each keyword becomes a strategic entry point into your funnel.
4. On-Page UX Meets Algorithm Science
Google sees what your users experience.
We Optimize:
Hierarchical heading structure for readability
Meta titles and descriptions written for CTR
Media-rich content for retention and engagement
Alt-text and image compression for fast accessibility
At Dovian Digital, on-page SEO isn’t mechanical—it’s behavioral.
5. Content as a Conversion Ecosystem
We don’t write blog posts. We build thought leadership funnels.
Our Editorial Method:
Authority-driven pillar content
Supportive blog clusters interlinked with strategy
Infographics, explainer videos, audio embeds
Evergreen + trending topic mix
Our content generates not just rankings, but reputation.
6. Backlink Strategies for Modern Authority
Trust is earned, not bought.
Our Link Earning Tactics:
HARO and editorial PR submissions
Outreach to niche bloggers and journalists
Unlinked brand mention tracking and conversion
Strategic anchor text diversity and pacing
Backlinks with purpose, not just placement.
7. Geo-Focused SEO for Local Wins
Local doesn’t mean small—it means strategic.
Our Local Framework:
Review and listing optimization on Google Business
Structured data for geographic targeting
City-specific content and FAQ schema
Geo-tagged citations across key directories
We make sure you own your region—block by block.
8. Reporting that Makes You Smarter
We track more than traffic—we track business outcomes.
We Deliver:
Custom dashboards tied to KPIs
Monthly ranking movement and gap insights
UX and behavioral analysis overlays
Goal completion tracking by page and campaign
No fluff, no filler—just actionable data.
9. Future-Ready SEO: What’s Around the Corner
Dovian Digital stays on the cutting edge so our clients never fall behind.
What We’re Testing:
SGE readiness and search response optimization
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Our labs are your long-term edge.
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Trusted by enterprise brands, startups, and scale-ups alike
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If you want your brand to be seen, heard, and chosen—consistently—partner with Dovian Digital. Let’s build an SEO strategy that adapts, scales, and delivers.
📞 Call us: +1 (212) 555-0198 📧 Email: [email protected] 🌐 Visit: www.doviandigital.com
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Why Every Mumbai Business Needs SEO Today
Mumbai is home to thousands of businesses — from long-standing local shops to tech startups, real estate firms, healthcare providers, and fast-growing e-commerce brands. The common thread among all of them? They need visibility. In a city where competition is high and attention spans are short, search engine optimization (SEO) has become an essential part of any serious marketing plan.
If you're running a business in Mumbai and still relying solely on word-of-mouth, referrals, or offline ads, you're leaving a massive opportunity untouched. Here’s a detailed look at why SEO is no longer a “nice-to-have,” but a business essential — no matter your industry or size.
1. Your Customers Are Searching Online — Constantly
People in Mumbai turn to Google for everything: restaurants near Juhu, architects in Bandra, bridal lehenga shops in Dadar, or emergency plumbers in Andheri. If your business doesn’t appear when they search, someone else’s will.
SEO ensures your website appears when potential customers are actively looking for what you offer. This is not passive marketing — it’s showing up exactly when someone needs you.
Example: If you run a bakery in Powai and someone types “custom birthday cakes Powai,” a well-optimized site can bring that customer straight to your doorstep.
2. It Levels the Playing Field
In traditional advertising, large brands with big budgets often dominate. But SEO is different. It rewards relevance, structure, and user experience — not just spend.
A small boutique in Malad can rank above a national chain if its website loads faster, answers customer queries better, and is more relevant to the local search intent.
With SEO, smart strategy often beats big budgets.
3. Local SEO Drives Foot Traffic
Whether you run a café in Lower Parel or a dental clinic in Navi Mumbai, local SEO helps nearby customers find you. Google Maps listings, reviews, local citations, and “near me” search results all play into this.
By optimizing your Google Business Profile, adding location-specific keywords, and encouraging reviews, you increase your chances of showing up in local packs — the top 3 map results shown on most mobile searches.
Impact: A strong local SEO presence not only drives footfall but also builds trust through visibility and customer feedback.
4. Organic Traffic is Long-Term and Cost-Effective
Unlike paid ads that disappear when your budget runs out, SEO builds organic visibility that lasts. A well-ranked page can bring consistent traffic for months — sometimes years — with minimal upkeep.
Yes, it takes time and effort to rank well. But once your pages are optimized and start climbing up search results, the return on investment (ROI) is often much higher than one-time ad campaigns.
SEO is an asset, not an expense.
5. Mumbai’s Market is Competitive — You Need an Edge
Whether you’re in real estate, education, fashion, or food delivery — Mumbai is crowded with competitors. Everyone is offering something similar, often at similar prices.
What makes one brand stand out from the next? Often, it’s visibility.
If you’re not actively improving your SEO, you’re giving your competitors a free pass to outrank you.
6. Mobile Search is Driving Conversions
Mumbai’s population is heavily mobile-first. People are constantly searching while commuting, shopping, or walking down the street. They don’t have time to dig deep — they pick from the top few results.
Google prioritizes mobile-optimized websites, especially when the user is searching on a phone. If your site isn’t fast, responsive, and clear on mobile, your rankings will suffer — and so will conversions.
Mobile SEO is not optional in Mumbai’s market — it’s the norm.
7. Your Reputation Relies on Search Visibility
Customers today don’t just look for services — they look for proof. Reviews, ratings, blogs, FAQs, and recent updates — these all form part of your business reputation online.
SEO plays a role in managing that reputation. From how your brand appears on Google to which reviews show first, to how trustworthy your website looks — it’s all connected to your search presence.
First impressions often happen in search results — not in person.
8. SEO Supports Every Other Marketing Channel
SEO isn’t isolated. It helps your entire marketing ecosystem perform better:
It improves landing page performance for paid ads.
It increases brand trust and recall for social campaigns.
It enhances the reach of email newsletters by attracting more users to subscribe.
If you’re already spending on digital campaigns, SEO ensures those efforts deliver long-term value.
9. Search Behaviour is Evolving — SEO Adapts With It
Voice searches, image searches, “near me” queries, and question-based searches are increasing every year. People are using more natural, conversational language when they search.
SEO practices in 2025 are built around this reality. It’s not about stuffing keywords anymore — it’s about relevance, clarity, and structure.
By keeping your website aligned with how people actually search, you stay ahead of the curve.
10. Your Competitors Are Already Investing in SEO
This might be the simplest but most overlooked reason.
If your competitors are optimizing their websites and you aren’t, they will continue to show up where you don’t. Over time, this means:
They get the leads.
They get the sales.
They build brand loyalty.
They widen the gap.
SEO is not just about gaining ground — it’s about not losing it.
Final Thought: SEO Isn’t Just for Big Brands — It’s for Every Mumbai Business That Wants to Grow
Whether you’re a family-owned business in Girgaon or a rising tech brand in BKC, SEO gives you a chance to be seen, trusted, and chosen. It’s not about trends or tricks — it’s about showing up when your customers are looking for you.
Done right, SEO delivers long-term results, builds stronger customer relationships, and increases your share of the digital market. And in a city like Mumbai, that share is worth fighting for.
Looking for expert guidance? If you’re ready to invest in long-term online growth, working with a trusted SEO agency like Vayutech can help you get there. With proven expertise in optimizing websites for businesses across Mumbai, Vayutech helps brands move from page 5 to page 1 — and stay there.
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The Ultimate Guide to Google Off-Page SEO: Boost Your Rankings with These Proven Strategies
Off-page SEO is a critical component of any successful search engine optimization strategy. Unlike on-page SEO, which focuses on optimizing your website's content and structure, off-page SEO involves activities that happen outside your site. This includes building backlinks, social media engagement, and other external factors that influence how Google perceives your website's authority and relevance.
Why Is Off-Page SEO Important?
Google uses over 200 ranking factors to determine where a website appears in its search results. While on-page factors like keyword optimization and meta tags are important, off-page signals such as backlinks play a significant role in determining a site's overall authority. High-quality backlinks from reputable sites can significantly boost your rankings, while low-quality or spammy links can harm your site's performance.
Key Components of Effective Off-Page SEO
1. Backlink Building
Backlinks are one of the most powerful off-page SEO factors. They act as votes of confidence from other websites, signaling to Google that your content is valuable and trustworthy. Focus on acquiring high-quality backlinks from authoritative sources within your niche. Techniques include guest blogging, broken link building, and creating shareable content that naturally attracts links.
2. Social Media Engagement
While social media shares don't directly impact your rankings, they can indirectly boost your SEO efforts by increasing brand awareness and driving traffic to your site. Engage with your audience on platforms like Facebook, Twitter, and LinkedIn, and encourage them to share your content.
3. Local SEO
If you have a physical business location, local SEO can be a game-changer. Claim and optimize your Google My Business listing, get listed on local directories, and acquire citations and reviews from local customers. This not only helps with local search visibility but also builds trust and credibility.
4. Brand Mentions
Even if a website doesn’t link back to yours, a mention of your brand can still have a positive impact on your SEO. Monitor brand mentions using tools like Google Alerts and engage with those who mention you to potentially turn these into backlinks.
Tips for Success
Quality Over Quantity: Always prioritize quality when it comes to backlinks. A few high-quality links are far more valuable than many low-quality ones.
Diversify Your Link Profile: Don’t rely on just one type of backlink. Mix it up with different types of links from various sources to create a natural-looking profile.
Stay Updated: SEO practices evolve constantly. Stay informed about the latest trends and algorithm updates to ensure your strategies remain effective.
Conclusion
Off-page SEO is a complex but essential part of any comprehensive SEO strategy. By focusing on high-quality backlinks, engaging with your audience on social media, optimizing for local searches, and monitoring brand mentions, you can significantly improve your website’s authority and search engine rankings. What strategies have you found most effective for off-page SEO? Share your thoughts and experiences in the comments below!
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This markdown-formatted article covers the key aspects of off-page SEO, provides actionable tips, and encourages reader engagement through a thought-provoking question at the end.
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The ancient civilizations of Egypt, Greece, China, India, and Persia all engaged in the philosophical study of psychology. In Ancient Egypt the Ebers Papyrus mentioned depression and thought disorders. Historians note that Greek philosophers, including Thales, Plato, and Aristotle (especially in his De Anima treatise), addressed the workings of the mind. As early as the 4th century BC, the Greek physician Hippocrates theorized that mental disorders had physical rather than supernatural causes. In 387 BCE, Plato suggested that the brain is where mental processes take place, and in 335 BCE Aristotle suggested that it was the heart.
In China, psychological understanding grew from the philosophical works of Laozi and Confucius, and later from the doctrines of Buddhism. This body of knowledge involves insights drawn from introspection and observation, as well as techniques for focused thinking and acting. It frames the universe in term of a division of physical reality and mental reality as well as the interaction between the physical and the mental.[citation needed] Chinese philosophy also emphasized purifying the mind in order to increase virtue and power. An ancient text known as The Yellow Emperor's Classic of Internal Medicine identifies the brain as the nexus of wisdom and sensation, includes theories of personality based on yin–yang balance, and analyzes mental disorder in terms of physiological and social disequilibria. Chinese scholarship that focused on the brain advanced during the Qing dynasty with the work of Western-educated Fang Yizhi (1611–1671), Liu Zhi (1660–1730), and Wang Qingren (1768–1831). Wang Qingren emphasized the importance of the brain as the center of the nervous system, linked mental disorder with brain diseases, investigated the causes of dreams and insomnia, and advanced a theory of hemispheric lateralization in brain function.
Influenced by Hinduism, Indian philosophy explored distinctions in types of awareness. A central idea of the Upanishads and other Vedic texts that formed the foundations of Hinduism was the distinction between a person's transient mundane self and their eternal, unchanging soul. Divergent Hindu doctrines and Buddhism have challenged this hierarchy of selves, but have all emphasized the importance of reaching higher awareness. Yoga encompasses a range of techniques used in pursuit of this goal. Theosophy, a religion established by Russian-American philosopher Helena Blavatsky, drew inspiration from these doctrines during her time in British India.
Psychology was of interest to Enlightenment thinkers in Europe. In Germany, Gottfried Wilhelm Leibniz (1646–1716) applied his principles of calculus to the mind, arguing that mental activity took place on an indivisible continuum. He suggested that the difference between conscious and unconscious awareness is only a matter of degree. Christian Wolff identified psychology as its own science, writing Psychologia Empirica in 1732 and Psychologia Rationalis in 1734. Immanuel Kant advanced the idea of anthropology as a discipline, with psychology an important subdivision. Kant, however, explicitly rejected the idea of an experimental psychology, writing that "the empirical doctrine of the soul can also never approach chemistry even as a systematic art of analysis or experimental doctrine, for in it the manifold of inner observation can be separated only by mere division in thought, and cannot then be held separate and recombined at will (but still less does another thinking subject suffer himself to be experimented upon to suit our purpose), and even observation by itself already changes and displaces the state of the observed object."
In 1783, Ferdinand Ueberwasser (1752–1812) designated himself Professor of Empirical Psychology and Logic and gave lectures on scientific psychology, though these developments were soon overshadowed by the Napoleonic Wars. At the end of the Napoleonic era, Prussian authorities discontinued the Old University of Münster. Having consulted philosophers Hegel and Herbart, however, in 1825 the Prussian state established psychology as a mandatory discipline in its rapidly expanding and highly influential educational system. However, this discipline did not yet embrace experimentation. In England, early psychology involved phrenology and the response to social problems including alcoholism, violence, and the country's crowded "lunatic" asylums.
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Blog 10 - Generative AI and photography.

Generative AI is all the rage since the last few years, predictions have ranged from utopia where everyone is suddenly engaged in creative work to dystopia's where corporate companies control how people create, some where people don't even create at all.
While the philosophical implications of generative AI is another discussion altogether, I want to discuss and explore the content that generative AI makes.
Is it really new? other than for corporate art does it really disrupt the art ecosystem as much as maybe photography did back in the day? I mainly use photography as the comparison since they are compared with each other for their disruptivity in online discussion forums.
In his essay "The ontology of the photographic image" Andre Bazin proclaimed that photography had freed the western arts from its insistence on realism, something that had started with the introduction of perspective during the Renaissance. This allowed painting to explore its aesthetic values and its medium specific qualities.
By producing an image through mechanical means, Bazin argues that photography has given us the avenue to capture reality without the subjectivity attached to it when reproduced as a painting. Photography embalms reality and time, the reproduced photograph free from any artistic intervention other than the subject that the artist chose to shoot.
Photography had opened up a new form of artistic expression, with its own set of laws and aesthetics which have constantly developed over time, separate to the other arts. Digital photography has helped images become the way we interact with and understand the world, as well as playing around with the reality captured in photographs using digital editing tools.
Lets take a look at how generative AI works in the first place.
"Generative AI models use neural networks to identify the patterns and structures within existing data to generate new and original content." (Nvidia). Diffusion models like stable diffusion use a two step process of forward and reverse diffusion, adding noise to the training data upon layers to get the highest quality of output.
The main benefits of this type content is touted as a democratization of arts, where everyone gets to make what they want to make instead of having to rely on companies, where companies wont need to rely on people to get their art done. Creatives can create ideations in an instant to see whether it is worth pursuing or not. but ignoring the fact that a lot of it is trained on copyrighted data lets focus on just the output.
What does stable diffusion make at the end of the day? an image. regardless of all the different technology advances, the final output is not something radically different like VR/AR technology or the multiple different immersive experiences that are slowly developing. It still creates images, that people who are skilled can already make albeit making it quicker and easier to get a work that mimics the highest levels of human made art.
This is my main gripe with generative AI, the fact that other than easiness it does not introduce a new avenue for creation, but rather brings out the possibility of excess. To me its akin to photoshop, a software that will be absorbed into the artists pipeline rather than become the main tool with which they express themselves. The case of companies and their use of it is completely different but i would like to keep it to a personal point of view for now.
Citations:
NVIDIA, n.d. Generative AI Glossary. [online] Available at: https://www.nvidia.com/en-us/glossary/generative-ai/
Wild Reflections Photography, n.d. The Ontology of the Photographic Image by André Bazin. [online] Available at: https://www.wildreflections.photography/uncategorised/the-ontology-of-the-photographic-image-by-andre-bazin
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True or False.....Yes.
There is an effect where you see a news item, or blog or some source of information and you believe it, and maybe you shouldn't. In Hi-Fi / audiophilia these are equipment reviews. This or that new product is better than what came before or "is worthy of consideration. "
The author Michael Crichton coined a term Gell-Mann Amnesia.
Wiki-doodle says it very well:
Gell-Mann amnesia effect to describe the phenomenon of experts reading articles within their fields of expertise and finding them to be error-ridden and full of misunderstanding, but seemingly forgetting those experiences when reading articles in the same publications written on topics outside of their fields of expertise, which they believe to be credible. He explained that he had chosen the name ironically, because he had once discussed the effect with physicist Murray Gell-Mann, "and by dropping a famous name I imply greater importance to myself, and to the effect, than it would otherwise have."
It is a lovely irony that you see something and think this is total rubbish, then believe something on the next page. The idea is people who write or speak with some authority are often wrong.
When I was new to this whole thing I read "The Absolute Sound Magazine." Up till then I knew almost nothing about equipment, but did have preferences for music, often loud. The main benefit of that magazine was to show me there was a world out there of better stuff.
TAS claimed to be better as it was more pure and free from conflict of interest compare to all the "other" mags that had to accept advertisements to survive. Advertisements from the companies they reviewed. Oh evil, oh corrupt!
They rapidly went down a rabbit hole of unobtainable things and black magic voodoo accessories. Oh and had to abandon the purity and accept ads from companies as you gotta pay the bills.
Later I came to realize the basis of their editorial position was total bullshit. Their reference was real live performance in front of you the audience. That being a concert hall, or jazz club, or recital hall or whatever. Bullshit because jazz clubs use PA systems of vastly varying quality, concert hall sound different from every seat, and even a violin sounds different depending on how it is facing relative to your ears. Several major venues had really bad acoustics back then.
Recordings sound different by the place they are done, the microphones used, the skill of the engineer. Then claiming you could make a recording studio sound like a concert hall depending on the equipment you use in your home is really silly. There are precious few recordings made in concert halls and if there is no audience the sound is very different. You are trying to nail ice cream to a wall.
As I got more experienced I found issues with almost every theory and approach to playing music from recordings. Everything was wrong in some way. I honed in on the idea of simple quality. Oh and simplicity. I liked Audio Research equipment, for example, as it is very well made and uses premium parts. The interiors were pretty.
Look under the cover of a Harmon Kardon Citation II some time.
I also learned from personal experience how something works and actually sounds. I heard the voice of a device. I heard sounds in my system that some reviewer could only hear with a particular type of wire in his system and mine did not have wires like that. Doubts became permanent.
But I still read reviews to see what the new things are out there. I am amazed that people can spend so much money on things that are not actually better, just different.
My opinion is basic equipment from the 80s and 90s is really as good as it ever was to be. The 50s and 60s were climbing a hill. New components like better transistors were being invented and used. Electric cars were not made practical by certain batteries, but by high power semi-conductors that make big motors easy to control. That happened in the 90s and trickled into cars from industrial power controls. Those things are actually huge low frequency amplifiers.
Now the hi-fi world is divided into tribes that adhere to one or more dogmas. It is good if it has a vacuum tube. It is good if it is pure analog. It is good if it is pure digital. It is good if it sounds the way I like it.
I just like good stuff.
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Gonna link to this version of the post which goes into a bit more detail about the hardline difference between migraines as a condition and just headaches.
There is a correlation between hypermobility spectrum disorders and hybermobile Ehlers Danlos Syndrome (HSD/hEDS) and migraines, though it's my understanding that formal knowledge about both of those are still fairly limited.
This study, which surveyed data from all prospective Israeli military recruits/conscripts age 16-19 between 1998-2020, indicates that individuals with hypermobile conditions may be twice as likely to experience active migraines (once a month). This study does get into its limitations, including that
"The 2017 international classification of EDS committee revised and updated the clinical criteria for the diagnosis and classification of EDS subtypes and HSD, with the aim of improving standardization for clinical and research purposes.1, 2 Although our registry largely predates the revision of criteria in 2017, adolescents who were diagnosed with generalized joint hypermobility, associated with chronic musculoskeletal symptoms or joint instability, who could be historically described as having joint hypermobility syndrome, have also met the current diagnostic criteria for HSD/hEDS."
among a variety of other things, including the limited demographics courtesy of the fact that the survey population was Israeli youth intended for military service. They do flag in their research a series of studies (citations 8-13) which offer sometimes contradictory data, as well as the fact that different surveys and studies have used different definitions and criteria for both hypermobility conditions and migraines.
This study, which predates the 2017 revisions of diagnostic and classifying criteria, and had a population size of 43 individuals, indicates that
"in JHS/EDS-HT: (1) migraine has an earlier onset (12.6 vs 17 years of age; p = 0.005); (2) the rate of migraine days/month is higher (15 vs 9.3 days/month; p = 0.01); (3) accompanying symptoms are usually more frequent; (4) HIT-6 and MIDAS scores are higher (p = 0.04 and p = 0.03); (5) efficacy of rescue medication is almost identical, although, total drug consumption is significantly lower (p < 0.04). Joint hypermobility syndrome and Ehlers–Danlos syndrome, hypermobility type patients have a more severe headache syndrome with respect to the MO group, therefore demonstrating that migraine has a very high impact on quality of life in this disease."
A third study from 2022 says (in its abstract) that out of a survey population of 18,
Four patients had migraine with aura, four had migraine without aura, four had tension headaches, four had a combination of migraine and tension headaches, and two had post-traumatic headaches. [...] Chronic recurrent headaches may constitute the neurologic presentation of EDS in the absence of structural, congenital, or acquired CNS lesions that correlate with their symptoms. Individuals with EDS may be prone to migraine due to an inherent disorder of cerebrovascular reactivity or cortical excitability. Additional studies are needed to elucidate the pathogenesis of headaches in EDS.
I want to be clear that I'm not a person with a science background, and this is just a cursory look at information. The changes to EDS criteria has made it a bit more complicated to assess research on HSD/hEDS, as it was previously generally categorized as JHS/EDS-HT, and additionally research is still quite limited. The first two studies are publicly available and I will see if I can find an available version of the third one. Data on the matter is still quite limited and you should not take my word for truth regarding any of the above, especially considering they have limited study populations (with the exception of the first one, which ranked in the thousands but was done using data the researchers were unable to follow up on with patients, for whatever that is worth--again, I do not have a background in science and so am not the person to assess the strengths and weaknesses of each of these).
But I don't think it's unreasonable to say that there's a potential association between the two things.
I welcome and support any feedback on this, including refutation.
Okay so I may have been struggling under a miscommunication issue
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