I finally watched breaking bad (all within the past week or so while I worked, finished it and watched el camino last night) and I'm confident this isn't a new thought I'm expressing or anything but genuinely how DID an entire generation of dudes convince themselves Walter White was cool and admirable and intended to be sympathetic. I know ppl just lack media literacy sometimes but I'm still so confused
I don't think I've EVER watched a piece of media that so blatantly depicts a guy making the worst possible decisions at every turn and having his life ruined for it and not being redeemed or made sympathetic in any significant or lasting way. the kinds of justifications villains USUALLY give that make people consider them "morally grey" or "tragic" or whatever (everything I did was for my loved ones, I did what I had to to survive, once I was in this I couldn't get out, I just needed you to trust me so I could keep you safe, etc etc) is ALWAYS framed as complete self-serving bullshit when Walt says it, and one of the only shreds of personal growth he ever exhibits in the whole series is when he finally fucking admits that. every time he does something even remotely cool or drops a quotable one-liner, something terrible immediately happens that makes everything worse and makes him look like an unreasonable idiot asshole again. by the end of the series the ONLY characters they can still contrast as being morally "worse" than him are literally a bunch of bloodthirsty neonazis who kept a guy in a cage for several months. this show is practically SCREAMING at you the entire time not to admire Walt. why did every dude I knew in highschool have his face on tshirts and Facebook pfps.
I just don't get it. at least with The Dark Knight's Joker it was like, a feature-length movie and that's it. you spend a lot less time with the Joker and it has a lot less time to delve into his motivations, so there's way more room for flanderization and misinterpretation as people extrapolate the few cool/interesting/sad things they saw into a whole nuanced misunderstood guy in their heads and online. Walter White has 5 seasons' worth of 45min episodes to convince you beyond a shadow of a doubt that he is a miserable fucking loser who ruins everything he touches because of greed and selfishness. if you weren't watching it for that, what WERE you getting out of this. what DID you think this show was about. am I just missing some key piece of context from 2012 or whatever that would help me understand this
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Taking the current topic as an excuse to ask you to tell me all the reasons you love Rarijack. Your art for the ship is so sweet and intimate I'd love to hear any in depth thoughts you have.
Breathes in.
I think what makes their dynamic really strong is that they have opposing personalities but aligned values. It's deeper than just "opposites attract." Rarity's fancy, prissy, and femme while Applejack's modest, rough, and "masculine." But both value hard work (to the point of being workaholics), their families (both have guardianship over their little sisters), running successful businesses, and eventually each other. Their relationship can be boiled down to, "Despite our differences/disagreements, I still like you because we value the same things."
We see their relationship develop so much. In the first season, they can't stop bickering about surface-level differences. By season four, they still bicker, but will mend their relationship because they can't help but do nice things for each other. In Trade Ya, they start off arguing over personality differences (Applejack likes old junk and Rarity likes useless crap). Then they pivot and start arguing that they value their relationship more than the other. In the end, they mend things by sacrificing their needs and buying each other a gift. Even if they don't understand it, they know it'd make the other happy. And that's all that really matters. It's a genuinely sweet moment that shows how arguing can be healthy and necessary for relationships to strengthen.
We even see them dropping their hang-ups about each others' personalities. In Made in Manehattan, when Rarity runs off in dramatics about someone's fashion, AJ doesn't roll her eyes or scoff, she smiles. Oftentimes, their conflicts are very common domestic conflicts romantic couples face. Applejack's Day Off is about a woman's inability to balance work and life and find time to properly spend with her partner, causing her partner to feel neglected.
By season seven, they're actively participating in each others' interests. Any problems or conflicts that arise are dealt with, and they come out the other end stronger and closer. In Honest Apple, AJ pretty much spells out why their relationship works so well: even though she doesn't understand fashion, she can recognize and appreciate how much work it takes and wants to respect that. When she realizes her mistake in the episode, AJ goes above and beyond to fix things and apologize to Rarity. They care about each other so much.
The two go out of their way, sacrificing their personal desires and beliefs and doing things they normally wouldn't, to make the other happy. That's just love.
There's Simple Ways, where AJ gets stuck in an unwanted love triangle between Rarity and her hipster crush. And her frustration and anger can be so easily interpreted as AJ finding herself in a terrible position; the girl she loves wants another man, and that man wants her.
I dunno. I've always had a preference for opposites attract ships, but Rarijack's stuck with me like a brain worm because they have the perfect chemistry. The way they show they care, or do things for each other, I've always read it as the truest representation of romance in the show.
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Let's talk about Jump GIGA
Jump GIGA covers, 2016-2024. Volumes are published (left to right per row) as Winter, Spring, Summer, and Autumn releases, with 2018 and 2019 briefly breaking the pattern by having three Winter and three Summer volumes each. 2023 has an Early Spring volume in addition to the standard four.
So, people have pointed out that the 2024 Spring cover is, uh, not like other covers.
But I've only seen comparisons to other MHA GIGA covers and MHA Weekly Shonen Jump covers. Out of curiosity for what GIGA's typical marketing aesthetics might be, I put together a comparison between all of Jump GIGA's covers to date.
And, um. Some things stand out, to say the least.
First, let me clarify what Jump GIGA even is: it is a seasonal magazine from Shonen Jump, published separate from Weekly Shonen Jump. SJ is an absolutely massive brand and they have a number of magazines serialized outside of the most well-known weekly magazine.
The content of Jump GIGA is primarily made up of one-shots and spin-offs. From the beginning, a lot of the appeal has been the cool cover illustrations which showcase special merchandise that comes with the purchase of GIGA. Usually the cover also promotes big things going on related to the WSJ series, like movie events, new games, or special figurines for sale.
The marketing aesthetic has been clear from the start: the cover consists of one core illustration and a number of ads surrounding it. Most often you get a cover illustration of a protagonist, and then ads and merch for other series, e.g. Food Wars protagonist cover with One Piece film promotion and Haikyuu!! merch.
The purpose of this marketing direction is pretty obvious. Spin-offs and one-shots are not likely to generate a ton of interest consistently, so they lure people in with the cool covers and tempting limited edition merchandise of the series they already know and love. In this way, highlighting one series with the cover and different series with the merch makes sense, because maybe somebody doesn't care about Food Wars, but they definitely want those Haikyuu!! stickers, stuff like that.
Starting from 2020's Autumn volume, you can see a shift. For the first time, basically all of the merchandise is for the cover series. The Demon Slayer manga had already ended five months earlier in May, but a two-chapter spin-off was scheduled for release in WSJ during October. This GIGA was released exactly one day before the second chapter was published and it capitalizes on the hype.
After this point, only MHA and Jujutsu Kaisen dominate the cover and the merch in quite this way, with Black Clover getting attention last volume as a way to highlight the fact that it actually switched syndication from WSJ to GIGA.
Anyway, most commonly the cover illustration is a solo shot of a core cast member (usually but not always the protagonist), and if it's not a solo, it's a big cast illustration.
Only a few covers focus on two characters, and usually it's a crossover as opposed to characters from same series sharing the limelight.
Here we've got Food Wars' protagonist with the main characters from Dr. Stone and Act-Age.
The two covers most similar to the Izuku & Kacchan cover are 2022 Winter and 2023 Autumn.
Winter depicts the main trio of Blue Box in a seasonally-appropriate aesthetic. Not gonna lie, this one kinda makes me laugh--Blue Box is a romance and sports manga, and even though Christmas has a romantic air to it in Japan, instead of depicting any sort of like, hesitant but hopeful romantic energy between the heterosexual couple that actually get together later in the series, they focus primarily on the two girls being cute with the guy is a wee footnote? I mean, all right.
Meanwhile, Autumn depicts one of the protagonists with the series antagonist with a typical cool action style. I'm not very familiar with JJK, but I hear these two have got Some Drama going on, so, there's that.
The merch itself has also evolved over the years. Stickers and posters were present early on, but they have since expanded to decorative folders and now acrylic stands and coasters. 2021 Summer sees the first time the cover illustration is marketed as merch, with the Jujutsu Kaisen cover included as a decorative folder.
Right after that, the Kacchan cover of 2021 Autumn is included as a poster alongside earlier covers featuring Todoroki and Izuku.
2023 Summer's cover is a huge, wrap-around MHA cast illustration and it was published three days after chapter 396 came out, strategically timed to highlight the big shift in the final battle as Ochako vs Toga ends and All Might vs. AFO begins. Merch includes a decorative folder of the wrap-around cover and character motif stickers.
And then we get this!?
A duo cover illustration where the cover art itself has been merchandised to hell and back!?!?
Acrylic stand and pin set!?
Double-sided coaster showing bkdk greatest hits!? With volume 29's river scene cover!?
There's also a double-sided poster featuring the Spring cover with the ninth popularity poll art and a decorative bag with the anniversary art. The cover art itself is plastered all over the volume, front, back, and spine, apparently a total of 19 times.
I honestly don't know what to say about this. It feels wild that this is actually what the cover is. Obviously it is a huge marketing push in anticipation of season 7, and Izuku and Katsuki are the most popular characters, but. it just feels... unique.
In the course of Jump GIGA's publication, this direction is kind of unprecedented. Genuinely no one could have expected this. This seems to be the first time there's been this much merch for a cover. And it was a solid fucking move, marketing-wise--it's sold out basically everywhere, everyone is talking about it. And even people who don't follow the series or ship these two can't help but comment on how strikingly romantic it looks!?
I don't know how much say Horikoshi had in what the cover was, but damn it sure feels like he drew this with immense affection. I kind of wonder if he personally pushed for it to be these two, rather than the typical solo shot, cast shot, or even a protagonist vs. antagonist shot.
I'm KO'd, man. idek if this post is useful to anybody I'm just on my hands and knees here.
Everybody knows what we're all here for, and it's these cute boys finally getting their happy ending.
EDIT NOTE: I gathered much of the information and many, many of the images in this post from a fan-made Jump Database. I neglected to say it properly when I first posted this, but special thanks to the very dedicated people who maintain that website!
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