kopfconsulting

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Google Domains has officially been acquired by Squarespace, and domain migrations are underway. Understand your options, why choosing the right registrar matters, and how to ensure a smooth domain transfer process without downtime.

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Learn the power of saying “No, but” in your business to set boundaries, protect your mental health, and preserve your passion. Discover how this simple phrase can help you maintain control, provide excellent service, and avoid burnout.

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Running Facebook ads can be a game-changer, but beware of the phishing scams that come with it. Learn how to identify fraudulent emails, protect your account, and avoid falling victim to deception. These tips will ensure your ad journey stays safe and secure.

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In today’s saturated digital marketplace, building a strong online presence is essential for small businesses. Learn how a professional website, social media presence, and strategic efforts can elevate your brand visibility and help you stand out from the competition.

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As entrepreneurs, our words and actions can make or break connections with our audience. A simple slip can do more harm than we intend. Learn how to navigate interactions with mindfulness and inclusivity to foster positive relationships and avoid Foot in Mouth Syndrome.

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"Stop doing this." You’ve heard it before, but is it really the right advice for YOUR business? What if following it means losing touch with your audience - or worse, your identity? It might be time to rethink what advice you take and why.

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Your Words, Your Brand: The Risks of Emotionally Charged Messages for Entrepreneurs

Communication is key to building strong relationships, both personally and professionally. But what happens when it’s used as a weapon instead? I recently witnessed an angry email that led to an epic fallout.

As a former corporate hamster, one thing I’ve noticed more and more in the freelancer world is the rise in unprofessional correspondence. In corporate America (or most jobs where you’re an employee and handle client or consumer communication), accountability is everything. What you send, say, or do can easily be your undoing. Pulling from the basic concept of an agency/principal relationship,…

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Navigating Business Like a Boston Driver: 5 Key Lessons from the Road

Insight, inspiration, and fresh perspectives can come from the most unexpected places. For me, a Friday drive in Boston revealed how road challenges offer unique lessons in entrepreneurship.

First and foremost, I love living in Massachusetts. Yes, I’ve heard the nicknames given to the residents, and while I’m not from here, I appreciate that Bostonians and Massachusettsans (or Massachusites) are some of the most down-to-earth, shoot from the hip people I’ve ever met. The nickname (which begins with “Mass” and ends with “hole”) may seem derogatory, but it’s earned because what you see…

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Imposter Syndrome: Overcoming Self-Doubt in Your Business Journey

Imposter syndrome is that nagging voice waiting to crush your self-esteem and confidence. But before you let out a frustrated "ugh," here's the good news: you can overcome it.

I want to preface this by saying that anyone is susceptible to Imposter Syndrome; however, I believe in writing what I know, so this post specifically addresses fellow women entrepreneurs. The takeaways are not gender-specific, just the empathy – for this reason, I encourage anyone to please continue reading and take from it what you can. Have you ever felt like a fraud in your own business? Do…

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Starting a Virtual Assistance Business on a Budget: A Practical Guide

Discover how to start a successful virtual assistant business with minimal costs. Learn how to leverage free and affordable resources, gain essential skills, and find clients to build your brand and grow your business from home.

With the endless possibilities the internet offers, starting a business without blowing your savings, taking out a loan, or searching for investors is easier than ever, especially with virtual assistance. A VA business, which can provide administrative, technical, and/or creative support to clients worldwide, is arguably one of the best at home business to take on, as you can mold it to fit your…

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Coffee Chat Request: An Introvert Perspective

Explore the nuanced art of networking for introverts, focusing on virtual events and coffee chats. Learn to navigate these with less stress and more authenticity, discovering your own networking "sweet spot" that respects your introverted nature.

If you had me choose between accepting a coffee chat request from a stranger and a root canal without Novocain, I would jump in that dentist chair so fast it would make your head spin. The words “1 on 1” literally make me break out in a cold sweat; however, this has become the new tactic in networking events to build relationships. While I cannot deny it is effective when you connect with people…

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Upgrade Your Tech IQ: Why YouTube Falls Short for Business Owners

YouTube can be a resource maze with outdated content for learning tech. Discover why structured, personalized training services offer a superior approach for entrepreneurs to master their tech stack and drive business growth.

In the hustle and bustle of running your business, it’s tempting to look for quick fixes. And when it comes to brushing up on your tech skills, YouTube is the place to be. It’s got videos for everything, right? Well, hold your horses—or should I say, your clicks. As much as one can appreciate YouTube for its SNL Weekend Update videos and repair hacks (game changers!), when it comes to the ins…

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Failing Forward: Navigating the Ups and Downs of the Entrepreneurial Rollercoaster

Facing failure is an entrepreneur's rite of passage. Learn to navigate the grief, reframe setbacks as growth opportunities, and leverage support to rebound from failures, turning them into strategic stepping stones for future success.

Let’s have a heart-to-heart, entrepreneur to entrepreneur. Sometimes, despite the pep talks and the late-night grind, failure creeps in. It’s the uninvited guest at the party, leaving a mess in its wake, and there you are—left with clean up duty. It’s rough. Forget that – it’s brutal; but here’s the thing – feeling the full weight of that disappointment? It’s not just okay; it’s…

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Inbox Guardians: Unlocking the Mysteries of SPF, DKIM, and DMARC

Dive into the essentials of email security with SPF, DKIM, and DMARC, the trio vital for safeguarding your email deliverability and maintaining your online reputation.

Oh, the joy of acronyms in the digital world—so many ABCs but not as easy as 123. While a headache within itself, if you’re an entrepreneur incorporating email marketing into your business strategy, these acronyms—SPF, DKIM, and DMARC—are your secret weapons of your email deliverability. What is SPF? SPF stands for Sender Policy Framework. Imagine you are in possession of the afterparty VIP…

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From Bottlenecks to Breakthroughs: Harnessing Business Support for Entrepreneurs

Explore small business support services that act as entrepreneurial lifelines. From specialized freelancers to essential backend tasks, connect with the experts you need to seal the cracks and lead your business towards seamless success.

Property of QuoteFancy Can we take a moment and give a round of applause to the unsung heroes in the life of an entrepreneur: small business support services. These are the backstage crew, the behind-the-scenes wizards, the ones who make sure the show goes on while you take your well-deserved bow in the spotlight. Don’t know who we are talking about…you are missing out! What Are Small Business…

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Don't Go It Alone: The Savvy Entrepreneur's Guide to Hiring a Virtual Sidekick

Discover how finding the right virtual assistant can turn business chaos into order, prevent missed opportunities, and restore your focus on growth. Our guide lays out the 'where' and 'how' to secure your ideal VA partnership.

Cheers to the entrepreneurial life where you’re the jack-of-all-trades and the master of… well, trying to be the master of everything, and yet, sometimes feeling like you’re playing catch-up with your own shadow. Sound familiar? When your to-do list resembles more of the never-ending story, and you find yourself juggling tasks faster than a circus performer, it might be time to admit that you…

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Work/Life Balance vs Work/Life Integration for Small Business Owners

I have been trying to make more of an effort to be active in social media. I will admit, a trip to the dentist to have a root canal is more appealing but we all know social media is a necessary evil. During one of my attempts to be more engaging, I posted a survey on LinkedIn: *Yes, I am aware it should say believe is, not believe in. Despite the compelling argument by UC Berkeley’s Haas…