#BANG PD

[lilly-chou-chou]

The whole NewJeans thing just made me realize that in a homogenous, conservative and sexist country being a man is your only way out for literally anything.

It really sickens me to see how people went from hating NewJeans to full on supporting them just because Jungkook posted about them supporting silently, while I do think that it's such a great thing for other artists to support each other during these trying times but what also sets me off is that fact that before Jungkook other many female artists were also showing their full support to NewJeans but they were called "company pleasers" or "they have no idea how much Min Heejin manipulated those girls" and there was only really few support from them but the moment Jungkook talked about it everyone switched their flip and started praising him instead of talking about the mistreatment of NewJeans.

Now, i'm not saying praising him is wrong but when you put all of your energy to praise him on how "great" of a man he is then that defeats the whole purpose of him and millions of other artists even speaking OUT about their mistreatment.

I am happy that because Jungkook spoke up about this, many more people are supporting NewJeans but i'd also like to say to NOT forget the real purpose of why he spoke out. On X app all i could see was Jungkook trending but the news about NewJeans was no where to be found and that kind of bumped me out because whole reason Jungkook even spoke out about this was to bring some light towards mistreatment of NewJeans.

I am most certainly not hating on Jungkook instead I am so happy he spoke about it but I'm kind of sad to see that it took a man to bring change in Netizen's views on NewJeans instead of many other important women in the industry who have been very vocal about this whole situation since the news of girls no longer being allowed to work with Ditto's MV director.

[eleni-cherie]

[sscarletvenus]

stanning kpop companies is so crazy like imagine if someone said they stanned amazon google apple and microsoft??? absolutely insane

[thehaniverse]

HYBE vs Min Hee Jin - The Full Timeline

[Last updates: June 1st 2024]

Hi guys, Han here, and LORD, this has been one of the hardest things I've ever had to do, but I hope this is helpful to all those who are trying to follow this mess in its entirety.

Important notes:

I've included the pre-audit timeline to help you understand the history and context of everything that's happened

I will be updating periodically with new information

I will try to keep entries to the point, and highlight the main points given by each side without adding too much of my own opinion - so make your own conclusions!

Credits to TMIKpop on Twitter for most of the translated news articles as I'm far too lazy, busy (and dyslexic) to read all those Korean articles myself.

I tried to include sources as much as possible in the more recent news, but honestly, I'm going to be a little lazy with this as I don't have enough free time to go back and find sources for things that happened way in the past or are already well-known up to this point. Feel free to send me sources in my ask box though!

Green text indicates the latest updates for those following!

Also for reference, here are the key involved characters (and name abbreviations that will be used throughout this post.)

Bang PD (Bang Shihyuk, HYBE Chairman & BigHit CEO)

PJW (Park Jiwon, HYBE CEO, ex-CEO of NEXON Games)

MHJ (Min Hee Jin, ADOR CEO, ex-SM employee)

VP L (Lee Sangwoo, VP of ADOR, ex-financial division at HYBE)

VP S (Shin ??, VP of ADOR)

NJs (NewJeans), LS (Le Sserafim), IL (ILLIT), GFRIEND & BTS

BHM (BigHit Music), SouMu (Source Music), BELIFT & ADOR

Items with * are accusations by either ADOR or HYBE, but that haven't been 100% verified as true or false. Things that have been verified won't have any *.

Similarly, (RUMORS) that seem to have some basis in reality based on existing evidence but have not been explicitly stated by either side are also included. Also disclaimer: I am not pro-HYBE nor pro-MHJ, I have my personal opinion but I've tried to keep this as impartial and unbiased as possible. I've just presented the news that has been released, if it tills one way, that's just how it is.

Without further ado(r LOL), let's begin!

2019~2021

MHJ joins BigHit Ent as Chief Branding Officer for all labels - this is in preparation for Bighit Ent becoming HYBE.

*Between then and 2021, MHJ suggests making a girl group to Bang PD, and they agree to make the group under SouMu rather than BHM. However, MHJ is never officially employed at SouMu.

*Bang PD promises that MHJ's group will be HYBE's first girl group.

All NJs members join SouMu (Minji joined in 2017 / Hani 2019 / Haerin & Danielle 2020 / Hyein 2021)

*NJs' debut is pushed back initially because of COVID, then again due to contract issues, resulting in LS being ready to debut first and PJW telling MHJ that NJs will no longer be the first gg from HYBE. MHJ claims the reason for NJs' debut delay is because they didn't like her creative vision though.

2021

Q1 (Exact Timing Unknown)

Bang PD starts developing LS with SouMu as he wants to create a group featuring known members, Chaewon and Sakura from Iz*one.

*NJs' debut is pushed back initially because of COVID, then again due to contract issues, resulting in LS being ready to debut first

PJW tells MHJ that NJs will no longer be the first gg from HYBE.

*MHJ is upset that another gg is being developed under Source and claims that it's because Bang PD didn't like the direction she was taking NJs and abandoned her to work on LS instead.

MHJ later agrees to the new debut schedule, with LS debuting just 2 months before NJs, and decides that is enough time for her to promote NJs.

Feb/Mar

HYBE is officially established as a company with Bang PD as CEO.

May

PJW is announced as the new CEO of HYBE.

Bang PD continues as CEO of only BGM but only the chairman of HYBE. This means he has no say in the daily operations of HYBE, but can make big decisions that go to the Board of Directors (BOD). Note: Each label under HYBE has its own individual CEO.

GFRIEND is officially disbanded without any notice from SouMu.

*MHJ is accused (by HYBE staff) of taking almost all of the SouMu staff to ADOR resulting in SouMu not having enough staff to manage GFRIEND and LS. SouMu also had a lot of debt from the training of NJs that they would no longer see a return on as the profits would go to ADOR so they needed to take dramatic measures. (RUMOR) SouMu had already sunk a lot of money into LS (and NJs) and expected LS to be more popular as they were debuting under HYBE, so they decided to terminate GFRIEND at the end of their contracts without warning.

November

ADOR is officially established so that MHJ can have full control over her group's image and development, rather than answering to SouMu CEO and Bang PD.

HYBE gives 16.1B won investment for the establishment of ADOR

Bang PD gives MHJ 2B won to buy 2.8B won worth of ADOR stocks (amounting to 20%, 2% of which she later shared out to her two VPS.) He also gave her 2.9B of HYBE stocks as part of her official recruitment package as CEO of ADOR at only 23% of the actual share value (aka she got a 77% discount). However, MHJ sold 1,000 shares in mid-Nov and another 1000 shares on 8 Dec 2022, earning 760M, and walked away with an additional 120M in cash just 15 days after her investment. // Source: Silsa Journal

2022

May

LS debuts from SouMu

*HYBE claims they shortened their promotional period in order to give MHJ enough time to promote NJs ahead of their debut, but MHJ shows Kakao messages of PJW specifying that NJs should not be promoted ahead of LS' debut so they can benefit from the speculation of them being MHJ's group.

LS' debut is overshadowed by the Garam scandal.

(RUMOR) While Garam was later found to be innocent and misrepresented in the media (ie she was protecting a friend from a bully, not actively bullying someone), many believe MHJ was the one who leaked the information to the press to jeopardize LS' debut. This comes from the statements from HYBE that they have evidence of her collecting and leaking artists' private information.

July

NJs debuts with ZERO pre-debut promotion, instead dropping an incredible amount of content for the debut promotions. Note: While MHJ claims HYBE tried to stop her promoting at all before their debut, she has not provided any evidence. It is the responsibility of each individual label to plan and execute their artist's promotions.

End of Year

Thanks to NJs' successful debut, ADOR has paid off a majority of their debt to HYBE, and now only owes 4B won.

2023

Dec // Source: Donga Ilbo

Bang PD lends MHJ money to buy cheap stock options (intentionally discounted by HYBE for her to buy) and MHJ uses the loan to buy a 20% stake in ADOR. This means she gets paid her shares on top of her 1M USD annual salary as CEO. Note: I couldn't confirm this, but it's believed she is the only CEO of any HYBE label that has stocks in her company. BHM is private so there are no stocks and it is owned completely by Bang PD, while the other labels' stocks are owned 100% by HYBE.

MHJ buys the shares on the following conditions: + If she decides to quit, HYBE is obliged to buy the stocks back and pay MHJ 13 times [ADOR's profit from the last 2 years x her % of shares] + She can quit from Nov 2024 and has a non-compete clause for 2 years where she must maintain a 4.5% stake in ADOR. Note: This means as a stakeholder she can not establish her own company or work for a company that will directly compete with ADOR for those 2 years, as she can not do work that can potentially devalue her shares. This is standard in many industries.

MHJ later shares 2% of her shares to executives of ADOR: VP S and VP L. Note: It is unclear if she sold them or gifted them.

Q4 (Exact Timing Unknown)

VP L leaves their position in HYBE's financial team and starts to work at ADOR under MHJ.

*HYBE accuses VP L of downloading a bunch of HYBE's private financial data that he should no longer have access to, and giving it to MHJ to later use to try and blackmail HYBE into selling their ADOR stocks with the investors she is colluding with. This would mean the majority of ADOR stocks would be controlled by people who support MHJ's decisions.

2024

Feb // Source: Donga Ilbo

MHJ tries to negotiate the terms of her contract with HYBE. She requests the following: + The 13x valuation of her shares be increased to 30x. Taking their value from approximately 100B won to 270B won. (This would be 5.5x the amount of profit she actually made with ADOR in 2023.) + The complete removal of the non-compete clause, allowing her to cash out all of her stocks and start/work for a competitor company immediately after leaving the company.

Additionally, she asks for the ability to make decisions regarding outside investors by herself as the CEO without HYBE's input.

HYBE rejects all of her requests because they would be complete financial losses and risks to HYBE. Negotiations stop as neither side will budge.

It is also around this time that HYBE gets the tips that MHJ is planning a management takeover with outside investors.

Mar

HYBE received a tip that MHJ is planning to try and make ADOR independent by gathering investors who support MHJ to buy up the majority of ADOR shares.

[23rd~29th] MHJ and VP L share messages about selling ADOR after 'emptying it like a shell', how to make ADOR independent, and how they should blackmail HYBE and ruin HYBE's reputation. *HYBE believes the 'empty shell' comment means terminating NJs' contracts with the majority shareholder power from the investors MHJ was meeting. Note: MHJ has confirmed the existence of these messages but insists they were just jokes between disgruntled employees. HYBE retorts that these plans are too specific and detailed, and they found additional evidence to prove they were more than just empty words.

[25th] ILLIT debuts with 'Magnetic'

April

[3rd] MHJ submits an internal complaint to HYBE and BELIFT that IL's concept is copyright infringement of NJs and that HYBE has the obligation to protect them. She requests they respond by April 23rd or 24th (not clear.)

MHJ also complains to the parents of NJs that HYBE is trying to sideline NJs with IL.

[22nd] HYBE and BELIFT submit a 6-page response to MHJ. Note: She later claims that she didn't receive any response, but HYBE provides proof that she received it, so she changed that they replied last minute so she couldn't prepare for the audit, but the response doesn't mention the audit because they are separate issues. However, MHJ believes the audit is all because of the IL situation.

HYBE carries out and publically announces the ADOR audit. This results in an 8% drop in HYBE stocks. (Whistleblower will be revealed later!) *They claim to find evidence of her plans, the illegally obtained company and artist information, and more.

[23rd] MHJ holds a 2.5 hour press conference in retaliation. *She doubles down that she believes this is all because of the complaint she filed and that HYBE (and particularly Bang PD) has hated her and NJs from the beginning. Conference Transcript Here:

[24th] This was also the deadline for which all company devices needed to be returned for the audit but MHJ refused to return her work laptop (and still hasn't as far as I know.) *MHJ claims the timing of the audit was intentional to jeopardize NJs' comeback, however, HYBE provided copied devices to all the employees. She has since not given any justification for not returning her laptop and NJs comeback is continuing as scheduled.

[26th] While HYBE initially stated they wouldn't respond on the day of the conference, they later released a full statement addressing the key points of MHJ's argument. HYBE's full response in English:

NJs's fans (Bunnies) sent trucks to HYBE requesting that MHJ stop using NJs and their parents to protect herself and that NJs stay within HYBE.

NJ's parents refuse to accept calls from HYBE but express their support through newspaper interviews.

Both NJs and BTS RM announce their comebacks set for May 24th. (HYBE's stocks recover thanks to this.) MHJ paints this as HYBE trying to crush NJs with their biggest group because NJs surpassed BTS - HYBE retorts that BHM picked the date first and advised her to change the date, but she insisted on having NJs' comeback on the same day.

[30th] HYBE calls an extraordinary general meeting with the BODs, but the ADOR executives and MHJ do not attend, meaning they have to file a legal suit requiring the MHJ, VP S and VP L to attend the ADOR BODs extraordinary general meeting on May 31st instead.

Other things of note that happened between the 22nd to 30th:

News reports broke that a petition for re-investigation regarding a 2017 allegation against BTS for Sagaeji was passed to the KFTC & Ministry of Culture, Sports & Tourism. Days later the organizations responded by clearing the charges and asking that all musicians be as honest and forthcoming as BTS. It was later discovered at the hearing that MHJ was behind this situation, and ordered her VPs to create a buzz around the issue to distract attention from her. // Sources: Link / Yonhap News

Similarly, following the accusation from HYBE that MHJ was talking to her 'shaman friend', a rumor broke that BTS were members of a cult that the chairman of their university (Cyber Global University) is rumored to be part of. The Chairman denied being part of a cult, and HYBE/BHM released statements denying the allegations too.

(RUMOR) "K-ARMYs" sent trucks and funeral wreaths to HYBE dissing the company and pleading allegiance only to BTS until May 7th. The following day, these were replaced by trucks from "Bunnies" showing support for MHJ - contradicting the prior trucks sent criticising her. The suspicious timing, the unusually fast fundraising, the contradictory message, the hiring of bodyguards to protect the wreaths, and other strange coincidences cast doubt on if any of these trucks are actually from fans. Many believe MHJ is funding these herself to paint the image that fans are on her side, or at least hate HYBE, justifying her own discontent with HYBE.

May // Source: Biz Chosun

[7th] MHJ files an injunction to Seoul District Court to block HYBE from using their 80% share of ADOR to vote her out (fire her.)

[10th] ADOR BOD agreed to HYBE's request to hold the extraordinary general meeting to discuss the dismissal of MHj (and the two VPs.)

*The same day, prior to the BOD announcement, MHJ's side said a styling team leader was subject to improper coercion during the audit. // Source: Lee Daily HYBE later retaliated explaining how the audit was conducted and that when the staff wanted to stop, they respected her wishes. Furthermore, HYBE said they found evidence of embezzlement and improper payment receipts for ADOR staff. // Source: Newsen ADOR denied that the payment methods were normal and legal, but definitely they are not. // Source: Newsis However, the staff did come forward to say she felt pressured and blackmailed with the embezzlement claims if she didn't comply with the audit. // Source: Ilgan Sports

[12th] An email from "NJs Parents" to HYBE is released to a newspaper, the contents of the email describing how Bang PD did not greet the girls in the elevator, and how they are their parents were upset by it. HYBE retorted that this was not true, and that the email was fabricated by VP L and MHJ and they had proof of this. // Source: YTN A parent of NJs later gave an interview with Ilgan Sports revealing the email was in fact written by MHJ, based on conversations she had with the parents. She also claimed PJW had said the girls would take a break for 1.5 years in order to find a Grammy worthy producer for NJs and that the parents were worried about their careers. // Source: Ilgan Sports HYBE denies any such statement and that they plan to continue NJs schedules as planned. //Source: Seoul Newspaper

[13th] YTN reports HYBE has selected a new CEO for ADOR to replace MHJ once she's voted out, and that they will reveal all of the results of the audit at the court hearing.

Controversy about NJs new song 'Bubble Gum' being plagiarised from a 1982 song called 'Easier Said Than Done' by British Rock Band ShakaTak. // Source: Biz Chosun

[14th] HYBE filed a complaint with the FSS due to insider trading carried out thanks to a tip from MHJ's side about the upcoming public scandal. Note: It's complicated and is about additional people not mentioned until now, so I will link the thread explaining it. It is relevant however, as it backs HYBE's claim that MHJ had planned to ruin their company image as part of her management takeover plan even before the audit. LINK

[17th] The hearing for MHJ's injunction takes place. Each side has 30 minutes to present their arguments and evidence. The below tweets summarize the main points.

HYBE's Side:

ADOR's Side:

Although MHJ requested her Kakao messages not to be shared publically (despite her already showing some), a reporter did recreate the messages. (He copied them word for word but recreated the image so it doesn't break the rules.) The messages show her hatred for women in general, particularly a female employee who was reported assaulted by one of the VPs. Messages Translation: LINK Message Source: LINK LINK

[17th] NJs members and their parents all submitted petitions to oppose the dismissal of MHJ and request that MHJ and NJs continue to stay under HYBE - these petitions were submitted before the hearing where MHJ's disparaging comments against NJs were revealed. // Source: Hankook Ilbo

A petition signed by 10,000 NJs' fans, and various petitions from ADOR staff members was also submitted to the court in favor of MHJ.

Various staff from HYBE (Pdogg (BTS producer), CEO Han Seongsoo (Pledis founder and producer of Seventeen), CEO So Seongjin (Source Music), Son Seongduk (BigHit performance director), Kim Seonghyun (BTS and Le Sserafim’s creative director), and Slow Rabbit (TXT producer)) filed petitions in favor of HYBE showing strong loyalty from various labels and artists. //Source: News 1

[17th] HYBE's Q1 results were released and showcased how NJs/ADOR is not as valuable an asset as MHJ is painting them out to be. This goes against MHJ's argument that HYBE is trying to crush her because NJs are getting 'too big'. LINK

[17th] The whistleblower who tipped HYBE off to make them do the audit is revealed. Long story short it was one of the associates of the investors MHJ had been trying to get to buy shares of ADOR who reached out to HYBE. MHJ has claimed during her conference she never met any investors and that HYBE should prove who they are. Now that they've been named, she's still deflecting because it was VP L who met with the investors rather than MHJ herself. // Source: LINK / Biz Chosun

[17th - yeah, a lot happened this day] MHJ accuses HYBE of trying to make her commit 'Albun Pushing', as well as complaining about the distribution deal with UMG - HYBE retaliates denying the allegations and provides evidence of MHJ doing the exact thing she accused them of, and also explains how the UMG benefits all artists and has already benefit NJs. // Source: LINK Note: This is NOT Sajaegi, but it is still a tactic to inflate sales. The difference is Sajaegi is the company buying the albums themselves, whereas this album pushing is forcing distributors to preorder more stock and then hold events (like fansigns) to help them sell out after.

[22nd] BELIFT also filed an official defamation suit against MHJ. // Source: Hangkook Finance // Note: In Korea, you can sued for defamation even if what you said is proven true if it is deemed not beneficial to the general public and detrimental to the person/entity who was defamed. If found guilty, this would be grounds for MHJ's injunction to be canceled.

[24th] This day is the deadline by which both sides can submit additional evidence before the courts make their decision on whether to pass MHJ's injunction (stopping HYBE from voting her out) or not. // Source: YNA

[24th~19th] Various text messages, supposedly from HYBE's legal argument are leaked to the public. They contain damning messages that show that MHJ was planning (in detail) the takeover of ADOR/NJs prior to the debut of ILLIT. As the messages are 'leaked' it is hard to prove their validity, but MHJ later states (on the 30th] that the messages were taken out of context (not that they were lies/edited.) // Source: KBS

KakaoTalk Message Translations are available here: PannKpop

[25th] PJW met with 3/5 NJs' mothers and guaranteed that they would be able to carry out their Tokyo Dome performance plans regardless of MHJ's status after the injunction - despite MHJ refusing to share the files/information related to the concert plans. // Source: Ilgan Sports

[30th] The court rules in favor of Min Hee Jin. They admit that while she did plan a management takeover and take action that could be harmful/disadvantageous to HYBE, she did not do anything that would be detrimental to ADOR which is her prime responsibility, and that the loss of MHJ to ADOR could be harmful. // Source: Hankook Ilbo

This injunction temporarily stops HYBE from firing MHJ unless they can prove she is bad for ADOR or that she has committed some sort of criminal offense against HYBE. // Source: Kyunghyang Newspaper

HYBE says they will respect the court's decision and act accordingly (likely file an appeal.) MHJ announces she will do a press conference the following day. She also claims that the dismissal of her two VPs will be against the court's decision, but technically they aren't covered by the injunction. // Source: Seoul Newspaper

[31st] The ADOR extraordinary general meeting takes place.

HYBE fires the two VPs who worked under MHJ and replace them with with three Hybe officers. Kim Joo-young, Chief Human Resources Officer (CHRO), Lee Jae-sang, Chief Strategy Office (CSO), and Lee Kyung-joon, Chief Financial Officer (CFO) were appointed at the EGM. //Note: The CHRO is a woman, which is interesting due to MHJ's disparaging comments about working with women according to the messages allegedly leaked by HYBE. // Source: Yeonhap News

This new BoD line-up for ADOR means MHJ is outnumbered 3:1 in any decision and is seen as a way for HYBE to keep her in check.

Note: I haven't included notes from MHJ's conference yet as I haven't watched it for myself yet! I also don't know what parts will be relevant to the main timeline later, so I will update again a bit later.

This is all the information so far, I've skipped some of the common knowledge things like the details of the IL plagiarism or cult accusations because I think they just muddle the whole timeline and are very inconsequential.

I will continue to update this page as things continue to happen. And I want to show out TMIKPOP from Twitter one more time as I wouldn't have been able to put this together without their tweets.

[sugas6thtooth]

And that includes streaming <3

[mysmorgasbordoffantabulosa]

Suga and Bang PD: Is anyone else confused?

let's start with Suga, reputable initial reports stated his alcohol level was 0.08% yes there was confusion over the scooter too. But for nearly 24hrs the reports seem to more or less corroborate HYBE and Yoongi's statements. Then suddenly, the level was over 0.227% and Suga could face jail time.

I find it very strange... until you factor into the possibility that HYBE and Yoongi are taking the hit because of this...

A big political scandal nothing in the main headlines other than Yoongi.

In the end though I predict Yoongi will get a bug find and along term ban from driving.

Now if the Yoongi stuff is weird, what about Bang PD and two very racy and controversial social media influencers hanging out and being photographed. It just seems odd. I wonder if something might be about to drop about Bang PD in the ongoing Min Heejin drama, something that being seen with some 'sexy' young women might help his image with.

I just find it all so odd.

[random-incorrect-things]

Bang PD: You're gonna win a Grammy next time, right?

Jungkook: Well, the chances are slim, unlike my thighs! *slaps thigh* So...

Bang PD, shaking his head and muttering to himself: Fucking hell, we're gonna lose again.

[beautifulpersonpeach]

What do you think is gonna happen with BTS after military? Group longevity, I mean. Will they last? Because I get the feeling that after the mandatory comeback and tour things will get… tricky.

***

The members say they want to last until they're all well past retirement age, so who am I to say otherwise?

It's not like it's not possible, after all. Bands like U2, Coldplay, and Radiohead are still together and touring 20+ years later with most/all of the original line-up. Within k-pop, Shinhwa is technically still active 26 years later even if their performances have long downtime intervals these days.

Think I've said this before, but again, Chapter 3 will be everything we've seen in Chapter 2, supercharged. I assume the first thing on the agenda when BTS returns is an OT7 tour plus one or two OT7 albums. Concurrently or subsequently, solo projects (features, singles, EPs) for the members will continue within two years of BTS returning so they build on the momentum set up in Chap 2. I think its fair to assume a few years dedicated to group work, interspersed with solo projects in music, acting, design, producing etc, every seven years or so. I see things being intense for ~4 years immediately after their military service, before a more sustainable rhythm is set by the company/group.

Reading between the lines in HYBE's quarterly investor calls, the company (1) is desperate for cash and BTS is their primary cash cow; (2) intends to ruthlessly destroy their competition while they still have BTS locked up in exclusive contracts for the next 7 years.

It's anybody's guess on if BTS renews their contracts with HYBE in 2030. I'd imagine HYBE will offer any concession to keep the members so we'll see. There's also been some chatter about one or two members starting sub-labels in HYBE, and while that's an interesting possibility, it's still just chatter for now.

In the meantime, the fandom will only become more crazy so buckle up if you intend to be active in fandom spaces.

[bts-trans]

231103 V's Instagram Story

V: 잎으로 삼촌… 인가요? Picture Translation: JYP: 뭐라 해야 되나, 조카…?

V: From now on, are you going to be… my uncle?

Picture Translation: JYP: What should I call them, nephew…?

Trans cr; Eisha @ bts-trans © TAKE OUT WITH FULL CREDITS

[myobsessionsspace]

Kim Namjoon is so unserious 😂

[blamebrett]

MHJ v HYBE: A Tyler Perry Production

That's right, y'all! From the studio that brought you the Madea series and Testimony, we now have

Diary of a Mad Hype Girl!

Let’s first put that into perspective. Min Hee Jin has had 2 press conferences to HYBE’s ZERO press conferences. And yet she wants HYBE to stop the media play…moving along.  She calls two national emergency conferences and did an exclusive KBS interview. Fortunately, she kept this one brief, less than 2 hours. There are a few things I want to discuss about the first and second press conference: 

Presentation is the Key to Manipulation 

Min Hee Jin showed up to the first preference channeling her inner Felicia from Friday wearing a oversize shirt and hid under a Dodgers hat. She did this to remind everyone that like Gwen Stefani, she’s just the only girl in the world. Which was smart in a way, no one would ever sympathize with two power hungry people vying for power. She knew what she had to do to gain the public, or so she thought. Even though she went to the Tyler Perry school of acting, most people did not feel empathetic to her cause. So she switched tactics and came dressed modestly, and pretty simple, if I must say.  She dressed like a modern woman, but not too elegant, and her demeanor shifted from frantic to polite. 

The Two Faces of Min Hee Jin 

This woman to ramble and rave without a clear thought pattern in her first. I mean, she was only two seconds from channeling R. Kelly and screaming “I’M FIGHTING FOR MY FUCKING LIFE.” This time, she was so polite, but her arrogance was also in full display.  As she stated during the press conference, she felt vindicated by the courts. Even Korea is feeling whiplashed from her changes in personality. She’s so weird and manipulative, and it leaves many question “who are you.”

Well, here’s what I think about her. 

Apple Music currently playing “I’m just a girl” next song, “Human nature” by Michael Jackson

Let’s make a drinking game out of every time she said she was human. 

Reporter: “How do you feel about how Le Sserafim is being treated?”

MHJ: “I’m getting targeted to!”

Reporter: “What about New Jeans”

MHJ: “I love them…they checked on me and comforted me because I’m human and I have emotions”

Reporter: “What about BTS now being questioned about their album sales”

MHJ: “I didn’t want to tarnish their names, but I’m human”

Somehow, this grown ass woman has found a way to always make herself the center of the conversation, and no other victim can exist outside of her. It’s maddening. And while I’m not an Army, those men have worked hard to keep their brand rather clean, the girl groups are just starting out so they need to build their brand to be as clean, and yet, here comes MHJ like a racking ball, not giving a fuck. 

I’m so over her. I’m so over this drama, and quite frankly, she’s not even getting more than half of my hanger in the situation. 

BIG BACK ASS BANG YOU’RE NEXT~

Overall, Tyler Perry did a great job with this production. MHJ surely learned from his acting and has manifested into a great actress. I find Jigsaw to be the next best role for her. Tell me what y'all think.

[run2yujin]

this random ass moodboard ijbol

[reflections-in-a-critical-eye]

I feel like this conversation is a bit played out, but I’m curious: do you think JK’s banking on winning a Grammy and potentially getting out of his military service? I’ve tried to take their words for what they are and I know everyone’s said that they’re all going to the military, will be back in 2025, yadda yadda, whatever. I can’t understand why, if that’s the case, they’re banking so much on his solo career if he’s just going to disappear from the scene (physically) for almost 2 years. Do you get what I mean?

My thoughts are that they are actually hoping for a Grammy and subsequent deferment of mandatory service, but then again, nobody knows so I guess we’ll have to wait and see how it all plays out.

As this is only speculation and might as well not happen, let me bring my own contribution. I don't think this is about Jungkook and I'll explain why.

If you look at this entire issue from the perspective of the artist/idol, you'll realize soon that you're stuck, that you can't explain why he's doing this or that. But looking at it as a business deal will shine another light on it.

Yes, Jungkook is leaving to do his military service soon and everything he said up until now points to that so why are they investing so much into making him a "global pop star"? Because Hybe and Hybe America need to show that they can do that. That their strategy is one that works for future business. Why do you think they tried it first on the most versatile of the BTS members, the one that can do any song because he has the voice needed for that? This wouldn't have worked with Taehyung or Jimin. God, I'm so happy it didn't work with Jimin because it would have been horrible to see all that unfoulding. Besides, they had projects on their own and without making any contribution to the song writing, Tae's album was still something that matched his personality, it was him with the help of MHJ.

With Jungkook, the situation is different. I wouldn't know the details, but when they announced their hiatus, it looked like everyone was set on releasing an album, including JK. And then, most likely, life happened. Because you can't plan your state of mind. And when you're under a contract, you do need to listen to other people. I know army always uses the shares in Hybe argument, but the value allocated for the members is insignificant on a larger scale. Yes, they are rich and they can do what they want and sleep on a wlive, but I don't think for one second the company would have let Jungkook do nothing and be a couch potato.

So they found this opportunity. You also have to keep in mind that Hybe paid a lot of money for Scooter's company and then what happened to him? Most of his artists left? So where is this big opportunity for collaboration and projects and all that?

This is just business. That's it. They chose the idol capable of being a blank slate and stuck the concept of global pop star on him. Because that's what it is which is incredibly funny (not). Usually that accolade comes after some time, when the results can be seen over a prolonged period of time, but in this case, that was the starting point. As much as Bang wants to get rid of the k in kpop, they're still using a kpop strategy, that of making an album based on a concept or creating a specific image for an idol.

And now they are pushing it hard. They are investing a ton of money into this in a way that makes them look desperate and I think that in the industry at large, people see it. Not the fans because they either choose to turn a blind eye or their mind doesn't go that far. There are voices which have said a thing or two lately among army, but it's an insignificant minority. The company can rely on the fandom to buy all those 284836521 versions and remixes and they will eat it up. And voila, look at how Hybe produced a global pop star in less than half a year. Quick, open the catalog for some songs that sound mediocre enough for a top 40, make the singer record them asap, fast, done in less than one week. Quickly come up with some generic argument of how this is just to show the artist's vocal range (good job PR for that one, jesus) and then also openly admit that it was made for a Western market, aka US cause the world stops there.

Jungkook had the possibility to show more personality of his own when he was with a group of six other people than with his solo album, which is so ironic. But that is because it is not his album. He's merely a vessel through which Bang and Scooter can show investors that they can invent a global pop star and fast while their pockets grow bigger and bigger.

[monvante]

people who are choosing sides between ador versus hybe are completely losing the point. this isn't about your faves, your idols, groups and whatnot. this is about corporate greed, lies and capitalism. there are only wrongs here - far too many, if i may. and if this means hybe or ador's downfall, i will not complain. this is their punishment for associating with zionist scooter braun and helping fund a genocide.

[wegonbealright-09]

Wow I am now more than ever convinced that the only thing that's holding jimin back from leaving Hybe/ Big Hit is the group. I am now more than ever convinced that as a solo artist he's cut ties with the company. Because how do you write an article about the ground breaking success of your company on the BB 100 and not mention the first ever Korean soloist, second Asian soloist in 60 years to top the chart. Second korean act/artist after his own group. How do you not mention that. Instead you give praises to a man who is well known for paying his way in anything

Wow just... wow. The recent article Bang PD posted on his IG is mad nigga ain't even hiding it at this point. Couldn't be more obvious.

[lacroixqueen]

I AM CLINICALLY OBSESSED