In regards to this excellent post, I’d also like to make a post on how I designed my own logo. Zenith’s post gives an excellent breakdown of what elements go into a VTuber logo and things to keep in mind, but not so much how one gets from an idea to a finished logo. So I wanted to share my process, which goes through most of the basic process I learned while studying graphic design in community college.
Before doing anything else, I had to do research. I knew the general style I was going for; I wanted to evoke the y2k aesthetic, or at least somewhere in the late 90s/early 2000s. In particular I wanted to evoke the bright, optimistic aesthetic of certain games I played as a kid (DDR, late 90s to early 2000s Sonic games, Kirby Air Ride, etc.), as well as the Eurobeat music genre, which I’m a big fan of and is part of my overall “theme”.
(Granted, I mostly find myself streaming gothic horror-esque games, but... A bitch can contain multitudes)
So with these ideas in mind, I spent a lot of time looking at y2k graphic design, researching different logos (for example, I looked at some racing logos as well), and eventually I put together an inspiration sheet with logos I wanted to evoke. Not all of these are from the same period, but they have a lot of similar vibes
Do you see some of the common elements? Text in dense blocks, lots of bold outlines, often a sense of motion, blobby geometric shapes, sans-serif fonts, bright colors. These were some of the things I wanted to keep in mind for my logo.
With my research done, it was time to design the emblem. I really like motorcycles, and they’re... technically supposed to be part of my theme even though I always forget to post about them... So I wanted my emblem to be a motorcycle helmet. (This also fits in with the eurobeat theme, since racing and driving fast is a common theme of eurobeat lyrics, albeit usually about cars and not motorcycles lol.) I sketched out a few variations on what I had in mind.
I incorporated my horns into the design, since they’re a big part of yknow, me. I also tried a few different decorative elements; The shooting stars are a motif sometimes seen in y2k graphic design, and the fangs are meant to emphasize the demon thing. As for the triangle stripe with the star, it’s meant to evoke the flag of Puerto Rico, but also has a classic racing flair.
After examining the various options and getting input from my friends and family, I settled on the design on the lower right. Next step was doing the black and white lineart.
This is a really important step. A good logo should, ideally, work in plain black and white. Even if you’re limited to just one color, your logo should be readable; This can be useful for things such as printing, stickers and T-shirts, things like that. Ideally you should be able to slap your logo on anything regardless of technical limitations. Am I, or you, necessarily going to do these things? No, but it’s good to be prepared anyway. You never know! So it’s always good to have a black and white variant of your logo.
This is the design I ended up with. In keeping with the y2k/late 90s/early 2000s style, I used bold lines with heavy weight variation, rounded corners, and a double outline. Now if I were really trying to be professional about it, I would have done it in a vector program rather than Medibang Paint, but I fucking hate vector programs and the only person who needs the files here is me, so I can afford to be sloppy. There’s programs out there that’ll let you vectorize black and white images anyway, so eh.
Next, it was time to add color to the emblem. Again, I had a bunch of different options, so I made several variations and asked for input from my friends and family. (I also put the BW version in the corner for reference.)
I already had some standard colors I use in my model and my graphics, so it was really just a matter of deciding how to arrange them. By the way, you can really see in the shading just how much inspiration I took from 2000s Sonic the Hedgehog art! Don’t be afraid to take inspiration from things that mean a lot to you, or... Well, inspire you, lol.
Once again, I ended up choosing the last variation as my winning design. With the emblem done, the next step was choosing a font. Zenith’s post already has some great notes on choosing fonts, so I won’t go into too much detail there, but once again I chose several options and asked for input. Getting feedback from others is a really important part of the graphic design process. It helps you to learn what works and what doesn’t, especially when other people may have different backgrounds than you (Is one of your friends colorblind? Does your art effectively convey its message to someone who doesn’t have the same knowledge of design history? Etc).
I actually chose 15 different font options, but for the sake of brevity I’ll just show four of them.
In general it’s good practice to do variants in regular caps, no caps, and all caps, but I didn’t do that because uh... I don’t remember why. Anyway, I largely looked for y2k or racing fonts. Admittedly Excelorate is super cute, but I ended up going with Hemi Head, because it’s nice and readable. I believe it’s a popular font in the Eurobeat world as well? I know Odyssey uses it in her graphics sometimes, at least. In any case, it looks nice, it’s not too generic, and it’s really easy to read.
After choosing both an emblem and a typeface, it was time to combine them both into a logo. Again, I started with black and white, both because it’s useful to have and it’s also just easiest to add color later on.
I spent quite a lot of time fiddling with spacing and such to get it to look neat and tidy. I added a line at the bottom to add balance to an empty space, as well as a sense of motion. To tie it all together, I encapsulated it all in that big chunky outline we’ve seen so much of.
Finally, color. Since I already had a colored version of the emblem, it was pretty easy to build the rest of the logo’s colors from there. I incorporated the purple and pink gradient I’ve used for header text in a lot of my existing graphics, and again I added a fun outline, and... That was it! The logo was finally finished!
Now, I’m not claiming it’s the most perfect logo in the world. I’m sure there’s things to criticize about it, and plenty of people who just won’t find it appealing. But I think it looks alright, and above all else, I hope this breakdown of how I went from square one to a finished logo is helpful to those of you who may be looking to design your own. I encourage you to do other research as well, and again, to check out Zenith’s excellent post on VTuber logos. (It’s worth noting as well that VTuber logos often have a particular look to them that I personally chose not to go for, but Zenith’s tutorial does a good job of explaining how to achieve that look.)
As a bonus, here’s this thing I made while messing around and trying out different techniques that ended up looking hilariously like the iCarly logo, lmao.
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