#Google App Engine

[decadence-divination]

does anybody else feel like the internet as a whole has become entirely unusable in the last year or two?

[chujo-hime]

Things I have learned about myself this week now that my computer is dead: I am incapable of writing anything longer than a text on my phone.

[theydreamtheydream]

.

[the-real-google]

🦌

- @chaos-in-gv-anon =3

I was watching an episode of bigtop burger (it's my therapy show) when I opened this and seeing steve fighting a deer on the screen then looking down and seeing this was so weird

[scarefox]

Finding out Finch Care are hiring for different jobs as remote jobs 🤩

Seeing it's only remote for america 😔 (also jobs that are too high leveled for me atm)

[stellartechdesign]

At Stellar Tech Design, we provide outstanding custom web development services aimed at empowering businesses to establish a robust online presence. Our approach to web development is customized to cater to the individual needs and objectives of every client.

[atcuality1]

Create Impactful Digital Experiences with Augmented Reality Development Services

At Atcuality, we believe in the power of augmented reality to transform how users interact with brands. Our augmented reality development services provide businesses with innovative solutions that captivate audiences by blending digital and real-world elements. This immersive technology enables users to visualize products, explore environments, and experience services in a whole new way. Our experienced team of developers and designers work collaboratively with clients to deliver custom AR applications that align with specific business goals. By adopting AR, businesses can enhance customer engagement, increase interaction, and differentiate themselves in a crowded market. With Atcuality’s augmented reality development services, you can create digital experiences that leave a lasting impression, building stronger connections with your audience. Discover how AR can benefit your brand and redefine customer interaction with Atcuality's expertise at your service.

[techthanos]

TeaTV Alternatives -2024

[comsci-technologies]

Website or Mobile App for business? The Million-Dollar Question Dive deep into the pros and cons, cost considerations, and audience preferences that will shape your digital future.

https://link.medium.com/8hYuZGZK7Jb

[moreaujeans]

my beloved c programming has returned from the war 🫶🏻

[xiaokuer-schmetterling]

be gay do crimes

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and while we're on the topic of education, here's tools i used in college to help my audhd self succeed when the instructors failed me

cloudconvert.com--https://cloudconvert.com

openstax.org--https://openstax.org

professor leonard--math professor with many online courses FREEEEEEE in entirety. and he's really good at it

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refseek.com

www.worldcat.org/

link.springer.com

http://bioline.org.br/

repec.org

science.gov

pdfdrive.com

[insightfultake]

When Trusted Tools Turn Rogue: Hackers Exploit Salesforce App to Breach Global Firms

In a chilling revelation, Google has exposed a sophisticated cyber campaign where hackers are manipulating a Salesforce-related app to steal sensitive corporate data and extort companies. The attackers have successfully targeted organizations across Europe and the Americas by convincing employees to install a tampered version of Salesforce's Data Loader. This attack, tracked by Google's Threat Intelligence Group under the identifier UNC6040, underscores the growing vulnerabilities in enterprise software environments and the alarming ease with which cybercriminals can infiltrate even the most trusted digital infrastructures.

[futureworkzca]

FutureWorkz is a leading Web Design & Development Company in Edmonton, we specialize in creating custom websites, eCommerce solutions, and responsive designs that drive results. Our team of Web Designers and Developer are well expert, they use the unique content to make unique and seo-friendly websites.

[the-real-google]

do you know your ABCs

i feel you don’t know basic multiplication for some reason /lh

Yeah of course yeah a b c um um hold on I got this um

[mademoisellesarcasme]

hey @staff honestly you'd fix basically problems 1-5 with a functional search feature. Pump the algorithm into a logged-out search bar and use that to convince people there's stuff worth seeing here. Logged-in users would love to opt OUT of algorithms, since for pretty much all of us the reverse-chronological feature is actually a FEATURE and not a bug. Fix the search. You'll fix a lot of other things.

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are. 

Improve our algorithmic ranking capabilities across all feeds. 

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs. 

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread. 

Remove clutter in the conversation by collapsing reblog threads. 

Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it. 

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  

Most importantly, our messages should be thoughtful and should never come across as spammy.  

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  

Identify opportunities for personalization within our email messages. 

Test what the right daily push notification limit is. 

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users. 

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.

[jcmarchi]

AWISEE.com Analyzes Gmail's AI-Powered Search Update and Its Impact on Influencer Marketing

New Post has been published on https://thedigitalinsider.com/awisee-com-analyzes-gmails-ai-powered-search-update-and-its-impact-on-influencer-marketing/

AWISEE.com Analyzes Gmail's AI-Powered Search Update and Its Impact on Influencer Marketing

Google has recently released an AI-powered update to Gmail’s search functionality. The update sees the email app move away from the chronological display of search results to a new relevance-based ordering of results.

The built-in AI engine analyses emails based on factors like recency, most-clicked emails, and frequent contacts, to display conversations users are likely to be looking for. This isn’t just a convenience update but an improvement that professionals, including influencer marketers, who manage high volumes of correspondence, will appreciate. A fast-growing influencer marketing agency based in Europe, AWISEE.com, has taken a closer look at how the new Gmail update could help enhance influencer marketing.

How Gmail’s AI search update enhances influencer outreach

Source: Google blog

Gmail’s AI-powered update helps ensure effective communication and strengthens relationships for brands and agencies using influencer marketing.

Prioritising important responses

Influencer marketing relies heavily on engagement, and prompt responses are important to create and maintain partnerships. Gmail’s AI-driven search ensures that emails from influencers and other collaborators you’ve interacted with are displayed first.

Andrea Noureddine, AWISEE’s Influencer Marketing Coordinator, said, “New relationships are also given a priority as the AI can analyse content in emails and understand its relevance in future communications. If you are in a critical stage like negotiation with an influencer, you’ll see the communication at the top of the results.”

This makes it easier to find important emails and reduces the risk of delays in communication.

Streamlining follow-ups

Maintaining partnerships and ensuring that a brand’s marketing goals are met needs timely follow-ups. Before Google released Gmail’s latest update, marketers had to sift through pages of emails to find the latest correspondence with a specific influencer. Now, the email interface brings up the most relevant conversations.

Andrea said, “If a marketer needs to reach out to an influencer to enquire about various deliverables, they’ll have an easier time as Gmail will give priority to conversations that need a follow-up.”

Enhanced organisation for large-scale outreach

Part of influencer marketing is reaching out to many brands, agencies, and dozens – if not hundreds – of influencers. This can easily become challenging when an organisation isn’t efficient, and Gmail’s traditional chronological search order certainly didn’t help. An important conversation could be buried under tens of others that aren’t relevant.

Now that message sorting is based on AI, marketers have an easier time focusing on priority interactions. “What this means is that outreach emails that received a response, ongoing collaborations, and messages from the influencers you often work with are easier to locate,” Andrea said.

Using AI for data-driven influencer strategies

According to AWISEE, marketing relies on data, which makes AI an integral part of all strategies. Data focus goes beyond email management and requires that marketing agencies adopt advanced AI tools for analysing influencer profiles, assessing engagement authenticity, and refining campaign targeting.

Gmail’s AI search integration aligns perfectly with this data-driven approach to ensure a more streamlined and efficient workflow.

Andrea expanded how AWISEE.com is taking advantage of the update, and the AI tools that seem to come out every other day:

“At AWISEE.com, we are committed to enhancing our influencer outreach by integrating Google’s recent AI enhancements to Gmail’s search functionality. The technology allows us to prioritise emails based on relevance, considering factors like recency and user interaction frequency, thereby facilitating more efficient and effective collaborations.

“On top of that, we use advanced AI tools to improve our influencer outreach. By analysing influencer profiles and assessing engagement authenticity, we ensure our communications resonate with each influencer’s unique style. The approach strengthens our partnerships and aligns our strategies with the dynamic nature of digital marketing, delivering exceptional value to our clients.”

The future of influencer marketing in the age of AI

Gmail’s latest search update is just one example of the increasingly important role that AI plays in influencer marketing. As the technology evolves, it will become increasingly more influential in how brands and agencies identify, engage, and collaborate with influencers.

Hyper-personalised influencer outreach

AI can analyse huge amounts of data about a brand, influencer, and customers, so we can expect outreach strategies to become more tailored. Instead of sending generic pitch emails, brands and agencies can use AI to create personalised messages based on an influencer’s past collaboration, content style, demographics, and engagement trends.

Predictive analytics for campaign performance

Beyond improving outreach, AI plays an important role in marketing decision-making. It can analyse historical campaign data to help predict which influencers can drive the highest engagement and conversions for a particular brand. Agencies and brands can use this information to create more impactful campaigns by reducing guesswork.

Smarter campaign optimisation

AI can track the performance of different influencer campaigns in real-time, offering actionable insights into what’s working and what’s not. This gives brands and agencies metrics like engagement rates, audience sentiment, and conversation rates, which can be used to know whether a campaign needs tweaking.

Gmail’s recent update aligns with this goal, as all parties involved can look up past correspondence easily, quickly identifying strategies that aren’t working.

AWISEE.com‘s Andrea summarises:

“At AWISEE, we see AI as a game-changer in influencer marketing and a tool that we can take advantage of to maximise the chances of meeting our clients’ campaign goals. Gmail’s AI-driven search will go a long way in ensuring we prioritise conversations that matter and act on various insights in real time. And when you combine this with the advanced AI analytics we already have access to, we’ll be able to create data-driven influencer strategies that work well in today’s dynamic digital landscape.”

(Image source: Unsplash)