#Mobile Data Analytics

[thabisonjoko]

Strengthening Travel Data Collection in Eswatini: Global Insights and Local Action from ITC Day 2 Training

Introduction

On April 9, 2025, the International Trade Centre (ITC) hosted the second day of its specialized training in Eswatini, focusing on strengthening the collection and integration of travel service data. The training, part of a broader initiative to foster trade integration in Africa, emphasized the importance of accurate travel statistics in compiling a country’s Balance of Payments (BoP) and making informed policy decisions.

Understanding the Complexity of Travel Data

Travel services stand out from other services in international trade because they involve direct interactions between travelers and service providers. Capturing this data accurately is a challenge for many developing countries due to high costs, technical complexities, and fragmented data sources.

The ITC highlighted multiple data collection methods, including:

Personal and Household Surveys

Enterprise and Establishment Surveys

International Transactions Reporting Systems (ITRS)

Administrative Records (e.g., immigration, health, and education)

Operational Data from payment cards and mobile networks

Best Practices from Around the World

Participants explored successful case studies such as Algeria’s detailed ITRS classification system, which includes over 20 specific travel transaction categories. Italy’s visitor survey methodology was also presented, offering detailed expenditure breakdowns and capturing valuable insights into tourist behavior. Spain and Germany demonstrated how integrating mobile data and credit card transactions can enhance the granularity of travel statistics.

Local Contributions and Presentations

Three key national institutions shared valuable insights during the workshop:

Central Bank of Eswatini – Presented by Khetsiwe Dlamini-Maziya Highlighted legal frameworks, monthly travel service data from ITRS, and challenges such as misclassification. Emphasized cooperation with the Central Statistical Office (CSO) and the importance of seamless data sharing.

Eswatini Tourism Authority (ETA) – ETA Surveys & Stats Presentation Provided an overview of tourism-related surveys, including the Exit Survey, Day Visitor Survey, and Event Impact Surveys. These tools are central to measuring tourist behavior and destination performance.

Central Statistical Office (CSO) – Presented by Philile Mdluli Focused on hotel and accommodation statistics, data collection frequency, and challenges in working with tourism establishments. Noted issues like high staff turnover and lack of standardized data systems, proposing both short- and long-term digital solutions.

These presentations emphasized the critical role of local data collection and inter-agency cooperation in enhancing the quality and reliability of tourism statistics.

Challenges and Solutions

Key issues identified included the misclassification of travel expenses, timing mismatches between payment and service delivery, and low response rates in enterprise and household surveys.

Solutions discussed included:

Enhancing the granularity of ITRS codes

Leveraging mobile tracking and payment data

Improving survey designs and interviewer training

Strengthening confidentiality and legal frameworks

Encouraging inter-agency collaboration

Data Integration and Coordination

A strong focus was placed on integrating multiple data sources to avoid duplication and ensure completeness. The training encouraged structured cooperation between statistical offices, financial institutions, and telecom providers. Formal agreements and shared protocols were highlighted as essential tools.

Eswatini’s Path Forward

As Eswatini works to improve its travel data infrastructure, the ITC training provided practical tools and exposure to international best practices. The national presentations reinforced the country's existing strengths and pointed to opportunities for innovation in legal, technical, and operational areas.

Conclusion

Day 2 of the ITC training reinforced the critical role of accurate travel data in national statistics. Through better methodologies, inter-agency cooperation, and the integration of modern data technologies, Eswatini is well positioned to improve tourism intelligence and support sustainable growth in the sector.

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[vavuska]

I thought this one would be just another developer of mobile game that use The Sims 4 contents in its (fake) ads to fraud users by making people belive it is its game, when it has a completely different gameplay.

Unfortunately, Room Makover by FlyBird Casual Games is much more than this.

Room Makover has plenty of false ads. This time I actually tried the game, because the pictures and videos on Google Play were cute and I decided to give it a try.

I was so naive. Happens that the whole page on Google Play is full of fake contents.

It's just one of those mobile games in which you have to match and remove nails. Every time you pass a level, you will rewarded with bills that you can use to unlock part of a building under "makeover". You have just three option for every part of the building or the room to choose between.

There is nothing creative. Not actual building or cluttering rooms or decoring.

As, always, since I'm a curious little bitch, I decided to dig further into this FlyBird Casual Game and... Oh. God. Their site looks even less legit than LUCKY FORTUNE GAMES' one!

It is just a void page. There is nothing here. NOTHING. The only two working section are the privacy and conditions of use, in which they try to convince you that they didn't have any liability for damages or fraud committed.

The privacy one is curious, because mentions this Commissioner's Office in UK and a long list of partners. Both for ads and for data collection, which is hugely uncommon for this kind of games.

Sooooo... In this magical list of apps, I noticed a few tech nightmares, which I will explain briefly here:

Aarki is an AI company that builds advertising solutions to drive mobile revenue growth. Traslated from bullshit: they use AI to generate fake ads and sells it to shady corps.

Blind Ferret is the big deal here! Not only gave you digital marketing solutions, data collection and analytics, but also pays influencers and product placement on social media to promote the game and, hear me out, CREATE fake ads too! It's literally written in their site: "Our Creative Services don’t just make things look pretty. Our team uses data to guide us! How do we make brands shine? By turning the arts into a numbers game with top-performing creative content." This include: Graphic Design, Illustration, 2D Animation, Video Editing and Composition, Copywriting and conceptualizing.

InMobi is a big Corp that does native advertising, which means promoted contents, collabs with influencers, etc.

Ironsource. This one is a fucking cancer. IronSource Ltd. is an Israeli software company that focuses on developing technologies for app monetization and distribution, with its core production focused on the app economy. That would sound harmless, but Samsung use it in its budget and midrange smartphone to install multiple third-party apps during the set-up process. This platform slips bloatware on the pretext of recommended apps, leading to apps clutter and reduction in on-board storage space. The only purpose it exists on Samsung phones is to download games without your consent with no way to remove it (no app installed).

Mintegral is another fucking tech nightmare. Not only poses serious threats to your privacy and datas, but also uses malicious codes to spy your activity and when you seem intentioned to install a mobile app, Mintegral’s software would then fire off fake clicks on non-existent ads to claim credit for the install and essentially collect a bounty from app publishers who pay ad networks to promote their apps.

Mistplay is one of those "play to earn bucks" that I find very very dangerous. Because YOUR data are their revenue.

Tapjoy does monetization of ads and also surveys, that force users to download one from a long list of games, download it and playing for hours or since it is gained some in-game prize. This surveys are rewarded with credits and user can spend on the mobile game they actually want to play. Tapjoy has a huge market among IMVU users, who need credits to buy piece of clothing and accessories for their avi.

The other apps do mobile app marketing, using data collection that allow shady corps to target more gullable and naive people to scam. Plus they do also monetization surveys to earn money and at the same time forcefully grow the engagement of this shady corps.

Obviously, there is no user support mail listed in their Google Play page, but at least this has a contact mail listed on their website: flybirdgames2022@gmail.com

As always, stay safe and please tell me if you know more about everything above or know the person who create this build first.

Help people to stay safe.

Thank you.

<<< previous Coloring app uses design of The Sims 4 builds without the consent of the creators and other mobile developers steal TS4 speed build contents and claim it's the actual gameplay of their mobile game.

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