#Prospection

[thelaurenshippen]

watching bridgerton and obviously there were a lot of things wrong with the way socializing has worked in the past, but honestly the idea of a "calling hour" is so appealing. office hours for friendship. you can show up unannounced at my home between 1 and 3pm. you must leave by 3pm. I may give you a pastry. lets bring that back

[etgroupfr]

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[formationonline]

𝐏𝐨𝐮𝐫𝐪𝐮𝐨𝐢 𝐥’𝐢𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 𝐚𝐫𝐭𝐢𝐟𝐢𝐜𝐢𝐞𝐥𝐥𝐞 (𝐈𝐀) 𝐞𝐬𝐭-𝐞𝐥𝐥𝐞 𝐮𝐧 𝐚𝐭𝐨𝐮𝐭 𝐢𝐧𝐜𝐨𝐧𝐭𝐨𝐮𝐫𝐧𝐚𝐛𝐥𝐞 𝐩𝐨𝐮𝐫 𝐥𝐞𝐬 𝐞𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬 ? 𝐂𝐚𝐬 𝐝𝐞 𝐊𝐫𝐞𝐚𝐩𝐫𝐨

L’intelligence artificielle (IA) transforme le paysage entrepreneurial en offrant des outils et des solutions qui optimisent les opérations, augmentent l’efficacité et ouvrent de nouvelles opportunités. Voici pourquoi l’IA est devenue un atout essentiel pour les entrepreneurs :

𝟏. 𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐚𝐭𝐢𝐨𝐧 𝐝𝐮 𝐓𝐞𝐦𝐩𝐬

L’IA permet d’automatiser de nombreuses tâches répétitives et chronophages. Des outils comme KREAPRO, par exemple, peuvent automatiser la gestion des réseaux sociaux, la réponse aux e-mails et la collecte de données. Cette automatisation libère du temps précieux pour les entrepreneurs, leur permettant de se concentrer sur des activités stratégiques telles que l’innovation et la croissance de leur entreprise.

𝟐. 𝐀𝐮𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐝𝐞 𝐥𝐚 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐞́

L’IA analyse en continu les tendances du marché et les comportements des consommateurs pour aider les entrepreneurs à créer du contenu pertinent et engageant. KREAPRO, par exemple, utilise l’IA pour optimiser la présence en ligne sur des plateformes comme Instagram. Grâce à ces analyses, les entrepreneurs peuvent adapter leur stratégie de contenu pour maximiser leur visibilité et atteindre un public plus large sans nécessiter une expertise technique approfondie.

𝟑. 𝐀𝐦𝐞́𝐥𝐢𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐝𝐞 𝐥’𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭

Les outils d’IA permettent une interaction plus efficace avec l’audience. Ils peuvent aider à répondre rapidement aux commentaires et messages, améliorant ainsi l’expérience utilisateur et la rétention d’abonnés. Une réponse rapide et personnalisée montre que l’entreprise valorise ses clients, ce qui renforce la fidélité et l’engagement.

𝟒. 𝐒𝐭𝐫𝐚𝐭𝐞́𝐠𝐢𝐞𝐬 𝐝𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐮 𝐏𝐞𝐫𝐬𝐨𝐧𝐧𝐚𝐥𝐢𝐬𝐞́𝐞𝐬

Grâce à une analyse approfondie des données, l’IA propose des idées de contenu adaptées spécifiquement à votre audience. KREAPRO utilise ces analyses pour fournir des recommandations de contenu qui augmentent le taux d’engagement et d’acquisition de clients. Cette personnalisation est essentielle dans un environnement numérique où la pertinence du contenu est clé pour capter l’attention des consommateurs.

𝟓. 𝐑𝐞́𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐝𝐞𝐬 𝐂𝐨𝐮̂𝐭𝐬

L’IA permet de réduire les coûts associés à la gestion des opérations quotidiennes. En automatisant des tâches qui seraient autrement réalisées manuellement, les entrepreneurs peuvent économiser sur les frais de personnel. KREAPRO offre une solution abordable et tout-en-un pour gérer efficacement la présence en ligne, évitant ainsi des dépenses exorbitantes pour des community managers ou des consultants.

𝐄𝐱𝐞𝐦𝐩𝐥𝐞 𝐏𝐫𝐚𝐭𝐢𝐪𝐮𝐞 : 𝐊𝐑𝐄𝐀𝐏𝐑𝐎 𝐞𝐭 𝐥𝐞 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐈𝐦𝐩𝐚𝐜𝐭

Pour les entrepreneurs qui cherchent à optimiser leur utilisation d’Instagram, le Challenge Impact de 4 jours proposé par KREAPRO est une opportunité à ne pas manquer. Ce programme enseigne comment prendre en main Instagram, optimiser votre compte, booster votre visibilité, attirer de nouveaux clients et augmenter votre nombre de followers en un temps record.

𝐄𝐧 𝐩𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐧𝐭 𝐚̀ 𝐜𝐞 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞, 𝐯𝐨𝐮𝐬 𝐩𝐨𝐮𝐫𝐫𝐞𝐳 𝐭𝐞𝐬𝐭𝐞𝐫 𝐠𝐫𝐚𝐭𝐮𝐢𝐭𝐞𝐦𝐞𝐧𝐭 𝐊𝐑𝐄𝐀𝐏𝐑𝐎 𝐩𝐞𝐧𝐝𝐚𝐧𝐭 𝟏𝟒 𝐣𝐨𝐮𝐫𝐬 𝐬𝐚𝐧𝐬 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭. Cette période d’essai vous permettra de découvrir les avantages de l’IA pour votre stratégie de contenu et de constater par vous-même l’impact positif sur votre entreprise.

Cliquez ici et 𝐈𝐧𝐬𝐜𝐫𝐢𝐯𝐞𝐳-𝐯𝐨𝐮𝐬 𝐝𝐞̀𝐬 𝐦𝐚𝐢𝐧𝐭𝐞𝐧𝐚𝐧𝐭 𝐚𝐮 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐈𝐦𝐩𝐚𝐜𝐭 𝐝𝐞 𝐊𝐑𝐄𝐀𝐏𝐑𝐎 et découvrez comment l’IA peut transformer votre présence en ligne et booster votre business !

[bloglop]

“Wandering child, so lost, so helpless…”

Girl run

Anyway here’s a really sloppy animatic of my book characters, Isla and Daniel, set to “wandering child” from phantom of the opera

[podtodigital]

Besoin d'un centre d'appel et relation client a Madagascar ? https://vm.tiktok.com/ZGeDdSHQg/

[jeanmarcfraiche]

Que feriez-vous si votre meilleure source de prospects se tarissait ?

Que feriez-vous si votre meilleure source de prospects se tarissait ? Par exemple, imaginez que vous essayiez de vous connecter à Facebook et que vous réalisiez qu’ils ont fermé votre compte ou que YouTube suspend votre compte pour violation de leurs conditions d’utilisation. Que feriez-vous ? Honnêtement ? La plupart des gens lèveraient les bras au ciel, jetteraient l’éponge et…

[mostlysignssomeportents]

The one weird monopoly trick that gave us Walmart and Amazon and killed Main Street

I'm coming to BURNING MAN! On TUESDAY (Aug 27) at 1PM, I'm giving a talk called "DISENSHITTIFY OR DIE!" at PALENQUE NORTE (7&E). On WEDNESDAY (Aug 28) at NOON, I'm doing a "Talking Caterpillar" Q&A at LIMINAL LABS (830&C).

Walmart didn't just happen. The rise of Walmart – and Amazon, its online successor – was the result of a specific policy choice, the decision by the Reagan administration not to enforce a key antitrust law. Walmart may have been founded by Sam Walton, but its success (and the demise of the American Main Street) are down to Reaganomics.

The law that Reagan neutered? The Robinson-Patman Act, a very boring-sounding law that makes it illegal for powerful companies (like Walmart) to demand preferential pricing from their suppliers (farmers, packaged goods makers, meat producers, etc). The idea here is straightforward. A company like Walmart is a powerful buyer (a "monopsonist" – compare with "monopolist," a powerful seller). That means that they can demand deep discounts from suppliers. Smaller stores – the mom and pop store on your Main Street – don't have the clout to demand those discounts. Worse, because those buyers are weak, the sellers – packaged goods companies, agribusiness cartels, Big Meat – can actually charge them more to make up for the losses they're taking in selling below cost to Walmart.

Reagan ordered his antitrust cops to stop enforcing Robinson-Patman, which was a huge giveaway to big business. Of course, that's not how Reagan framed it: He called Robinson-Patman a declaration of "war on low prices," because it prevented big companies from using their buying power to squeeze huge discounts. Reagan's court sorcerers/economists asserted that if Walmart could get goods at lower prices, they would sell goods at lower prices.

Which was true…up to a point. Because preferential discounting (offering better discounts to bigger customers) creates a structural advantage over smaller businesses, it meant that big box stores would eventually eliminate virtually all of their smaller competitors. That's exactly what happened: downtowns withered, suburban big boxes grew. Spending that would have formerly stayed in the community was whisked away to corporate headquarters. These corporate HQs were inevitably located in "onshore-offshore" tax haven states, meaning they were barely taxed at the state level. That left plenty of money in these big companies' coffers to spend on funny accountants who'd help them avoid federal taxes, too. That's another structural advantage the big box stores had over the mom-and-pops: not only did they get their inventory at below-cost discounts, they didn't have to pay tax on the profits, either.

MBA programs actually teach this as a strategy to pursue: they usually refer to Amazon's "flywheel" where lower prices bring in more customers which allows them to demand even lower prices:

https://www.youtube.com/watch?v=BaSwWYemLek

You might have heard about rural and inner-city "food deserts," where all the independent grocery stores have shuttered, leaving behind nothing but dollar stores? These are the direct product of the decision not to enforce Robinson-Patman. Dollar stores target working class neighborhoods with functional, beloved local grocers. They open multiple dollar stores nearby (nearly all the dollar stores you see are owned by one of two conglomerates, no matter what the sign over the door says). They price goods below cost and pay for high levels of staffing, draining business off the community grocery store until it collapses. Then, all the dollar stores except one close and the remaining store fires most of its staff (working at a dollar store is incredibly dangerous, thanks to low staffing levels that make them easy targets for armed robbers). Then, they jack up prices, selling goods in "cheater" sizes that are smaller than the normal retail packaging, and which are only made available to large dollar store conglomerates:

https://pluralistic.net/2023/03/27/walmarts-jackals/#cheater-sizes

Writing in The American Prospect, Max M Miller and Bryce Tuttle1 – a current and a former staffer for FTC Commissioner Alvaro Bedoya – write about the long shadow cast by Reagan's decision to put Robinson-Patman in mothballs:

https://prospect.org/economy/2024-08-13-stopping-excessive-market-power-monopoly/

They tell the story of Robinson-Patman's origins in 1936, when A&P was using preferential discounts to destroy the independent grocery sector and endanger the American food system. A&P didn't just demand preferential discounts from its suppliers; it also charged them a fortune to be displayed on its shelves, an early version of Amazon's $38b/year payola system:

https://pluralistic.net/2022/11/28/enshittification/#relentless-payola

They point out that Robinson-Patman didn't really need to be enacted; America already had an antitrust law that banned this conduct: section 2 of the the Clayton Act, which was passed in 1914. But for decades, the US courts refused to interpret the Clayton Act according to its plain meaning, with judges tying themselves in knots to insist that the law couldn't possibly mean what it said. Robinson-Patman was one of a series of antitrust laws that Congress passed in a bid to explain in words so small even federal judges could understand them that the purpose of American antitrust law was to keep corporations weak:

https://pluralistic.net/2023/04/14/aiming-at-dollars/#not-men

Both the Clayton Act and Robinson-Patman reject the argument that it's OK to let monopolies form and come to dominate critical sectors of the American economy based on the theoretical possibility that this will lead to lower prices. They reject this idea first as a legal matter. We don't let giant corporations victimize small businesses and their suppliers just because that might help someone else.

Beyond this, there's the realpolitik of monopoly. Yes, companies could pass lower costs on to customers, but will they? Look at Amazon: the company takes $0.45-$0.51 out of every dollar that its sellers earn, and requires them to offer their lowest price on Amazon. No one has a 45-51% margin, so every seller jacks up their prices on Amazon, but you don't notice it, because Amazon forces them to jack up prices everywhere else:

https://pluralistic.net/2024/03/01/managerial-discretion/#junk-fees

The Robinson-Patman Act did important work, and its absence led to many of the horribles we're living through today. This week on his Peoples & Things podcast, Lee Vinsel talked with Benjamin Waterhouse about his new book, One Day I’ll Work for Myself: The Dream and Delusion That Conquered America:

https://athenaeum.vt.domains/peoplesandthings/2024/08/12/78-benjamin-c-waterhouse-on-one-day-ill-work-for-myself-the-dream-and-delusion-that-conquered-america/

Towards the end of the discussion, Vinsel and Waterhouse turn to Robinson-Patman, its author, Wright Patman, and the politics of small business in America. They point out – correctly – that Wright Patman was something of a creep, a "Dixiecrat" (southern Democrat) who was either an ideological segregationist or someone who didn't mind supporting segregation irrespective of his beliefs.

That's a valid critique of Wright Patman, but it's got little bearing on the substance and history of the law that bears his name, the Robinson-Patman Act. Vinsel and Waterhouse get into that as well, and while they made some good points that I wholeheartedly agreed with, I fiercely disagree with the conclusion they drew from these points.

Vinsel and Waterhouse point out (again, correctly) that small businesses have a long history of supporting reactionary causes and attacking workers' rights – associations of small businesses, small women-owned business, and small minority-owned businesses were all in on opposition to minimum wages and other key labor causes.

But while this is all true, that doesn't make Robinson-Patman a reactionary law, or bad for workers. The point of protecting small businesses from the predatory practices of large firms is to maintain an American economy where business can't trump workers or government. Large companies are literally ungovernable: they have gigantic war-chests they can spend lobbying governments and corrupting the political process, and concentrated sectors find it comparatively easy to come together to decide on a single lobbying position and then make it reality.

As Vinsel and Waterhouse discuss, US big business has traditionally hated small business. They recount a notorious and telling anaecdote about the editor of the Chamber of Commerce magazine asking his boss if he could include coverage of small businesses, given the many small business owners who belonged to the Chamber, only to be told, "Over my dead body." Why did – why does – big business hate small business so much? Because small businesses wreck the game. If they are included in hearings, notices of inquiry, or just given a vote on what the Chamber of Commerce will lobby for with their membership dollars, they will ask for things that break with the big business lobbying consensus.

That's why we should like small business. Not because small business owners are incapable of being petty tyrants, but because whatever else, they will be petty. They won't be able to hire million-dollar-a-month union-busting law-firms, they won't be able to bribe Congress to pass favorable laws, they can't capture their regulators with juicy offers of sweet jobs after their government service ends.

Vinsel and Waterhouse point out that many large firms emerged during the era in which Robinson-Patman was in force, but that misunderstands the purpose of Robinson-Patman: it wasn't designed to prevent any large businesses from emerging. There are some capital-intensive sectors (say, chip fabrication) where the minimum size for doing anything is pretty damned big.

As Miller and Tuttle write:

The goal of RPA was not to create a permanent Jeffersonian agrarian republic of exclusively small businesses. It was to preserve a diverse economy of big and small businesses. Congress recognized that the needs of communities and people—whether in their role as consumers, business owners, or workers—are varied and diverse. A handful of large chains would never be able to meet all those needs in every community, especially if they are granted pricing power.

The fight against monopoly is only secondarily a fight between small businesses and giant ones. It's foundationally a fight about whether corporations should have so much power that they are too big to fail, too big to jail, and too big to care.

Community voting for SXSW is live! If you wanna hear RIDA QADRI and me talk about how GIG WORKERS can DISENSHITTIFY their jobs with INTEROPERABILITY, VOTE FOR THIS ONE!

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/08/14/the-price-is-wright/#enforcement-priorities

[sgt-tombstone]

nothing makes me happier than the idea that Simon has a little old lady that lives next door to his flat in Manchester who doesn’t know who he is so she dotes on him with all of the force and determination usually reserved for USAmerican southern grandmothers

and of course he’s powerless to stop it, even if he knew how, so he just submits to being forcefully taken care of and worried about every time he goes on leave (to his great embarrassment the first time Johnny comes home with him and sees the fearsome lieutenant getting coddled by a random 93 year old woman who treats him like her grandson)

[rcmclachlan]

When I tell you I hollered

[etgroupfr]

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[pixiesnooze]

[podtodigital]

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[twentyfivemiceinatrenchcoat]

thinking about an estranged childhood friends to lovers story with gojo……

you’re a rowdy kid. during one of your adventures, you end up at the gojo estate; sneaking your way into a vast, beautiful garden, pretty pink roses as far as the eye can see. little gojo is crouched down, watching tiny sprouts grow, and you’re too captivated to look away. bright snowy hair, striking blue eyes, all dolled up in a fancy yukata. he turns to meet your gaze — and all you give him is a sheepish laugh, before strolling over to introduce yourself. he doesn’t seem to mind the company, so you keep coming over to play with him. you bring cool rocks, pretty cicadas you caught, a dusty gameboy. he listens to you speak. he watches the way you move, wave your hands when you’re excited. he grows so, so fond of you.

one day, you stop coming by to see him — and he doesn’t need confirmation to know that one of the maids must have chased you off.

twenty years later, you meet him again, in a crowded little café. he calls out for you by name and you have no idea who you’re looking at. a tall, handsome, cheery man… wearing a blindfold? and shooting you a charming grin. you have no idea who he is, but he remembers you. he remembers you a lot more than he should. he chides you for forgetting your very best friend, but there’s nothing but humour in his voice. you watch as he speaks, as he moves, as he taps his feet under the table after insisting you order something — his treat. you still don’t remember him.

but you’re captivated, all the same.

(from underneath his blindfold, gojo watches you smile. he thinks to himself that some things must truly never change; because he still feels that familiar swarm of butterflies, with every move you make.)

[prospection]

I knew I'd curse you for the longest time.

- Taylor Swift

[brigid-faye]

Sirius Black would watch the Pride and Prejudice 2005 hand flex on loop and Remus Lupin would notice and do it some random day walking away from breakfast and Sirius would fall out of his chair