#QuickContent

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Classic 50s beauty inspired by Douglas Sirk’s “All That Heaven Allows”. (Jane Wyman with score by Elmer Bernstein.) 

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Behind the scenes tonight with Parisian playing cards for our next “Shoe Magic” stop motion so.mo 

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“Snake Eyez” is our second episode of #KarKitsch with Hula and Moze.  The series follows the ongoing adventures of these two VW Westy van dashboard ornaments. 

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Happy Birthday International Space Station! And don’t release space age mylar balloons into the atmosphere -- they don’t decompose! 

(Music: “Kabir” by Snakecharm)

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Our first Halloween stop motion animation. Alas poor Newt -- a Witches’ Brew will spell the end for you!

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Behind the scenes making “Witches Brew” our first Halloween stop motion animation so.mo! Our stop motion studio is now fully operational and we’ve got more animations in the works. 

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Climb The Vine

A solid article from UK's DMA --  a data driven digital community that’s leading the business sector in creativity and innovation.  It focuses on why Millennials are climbing aboard Vine and its quickly consumed short-form video content that engages 100 million users globally.

These young digital natives are lit up technological pinball machines in costly kicks. They utilize a rapid instinct and awareness like no other generation before; micro-attention spans sifting through oceans of content to extract what he or she deems to be relevant or not.

In response to this, Vine provided a beautifully uncomplicated solution -- limit their options. By ensuring every video cannot exceed 6 seconds in length (or 6 1/2 for the purists among us), Vine managed to reduce the sense of commitment one may feel when pressing play. The risk associated to investing six seconds of time on a video is not a scary one. A decision is easier when there are less choices. A six second video gets a green light from Millennials and by-passes their filtering system, thus a social media ‘King of the Jungle’ is born. Now that’s somethin’ to swing about.

http://www.dma.org.uk/article/the-explosion-of-short-form-video-explained

(M. Pepe, Clickwork7 - October 2015)

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Brands Ignoring Short-Form Video = Left Behind

No longer can brands brush these new age video platforms under the digital rug. As time passes, competition is rising fast and brands across the globe are missing their opportunity to engage their ever-growing mobile video audiences.

https://unruly.co/blog/article/2015/01/06/brands-ignoring-short-form-video-will-spend-big-playing-catch-2015/

Source: Unruly, An Ad Tech & Tracking Co. - June 2015

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“I Want To” Moments

Four New Social Media Moments Every Marketer Should Know:

Google has identified that digital marketing must move to “mobile” devices with these user statistics: 

https://think.storage.googleapis.com/docs/4-new-moments-every-marketer-should-know.pdf

Source: Think With Google - 2015

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Does the future look like this? Over half of what we could recycle still ends up in landfills. (Music: “Love in Vain” by Pk Jazz Collective)

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Watch “Car Sick?” the first episode of #karkitsch with Hula and Moze on Instagram http:///instagram.com/social.motion.media/

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#KarKitsch is a new Instagram comedy series we’re launching on Instagram! Follow the VW dashboard adventures of Hula and Moze. 

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Why We Should Talk

There are more mobile screens in use today than brands or creators making quality content for those screens. The ubiquitousness of mobile screens is only going to increase over the next few years along with the need for compelling ways to connect to the individuals behind those devices. Social Motion Media makes short-form video (we lovingly call them so.mo’s) as quick content for social media channels over mobile screens. We create engagement and moving content that tell stories and generates conversation in a way that gives your brand a personality and presence that both fits and innovates on that platform. 

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Here’s to Wednesday!

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Social Video On The Rise

New stats from Adweek:  25% of consumers now watch original digital video programming. The potential scope of digital video is considered “unprecedented” by tech sector leaders. 

Source: Adweek - October 2015