So I'm reading for an art history class, and Baudrillard is talking about the trends in colour usage from generation to generation (mostly in interior design, but there's definite spillover into fashion, architecture, etc.), and how every new colour movement is a direct rebellion against the previous one, like how the bright colours of the 60s/70s were a direct response to the austerity and seriousness of the WWII/postwar era, and how a shift back to organized, moralistic neutrals were a direct rejection of 60s/70s gaudiness, etc., and that all makes sense, people find their parent's style tacky, sure
But he goes on to observe how we've now been stuck in a lull of pasty tones and naturalistic finishes for some time, and I'm thinking yes, he's so right, but that's weird, because its been hanging around for so long, like what is it rebelling against anymore? What is it answering to? Well all I had to do was be patient because lo and behold, Baudrillard provides the following sentence, which caused me to completely wig out:
"...except of course, for the spheres of advertising and commerce, where colour's power to corrupt enjoys full
rein"
And I'm like ooohhhhHHHHHH, so this colourless minimalist wasteland of a design principle:
Is maybe hanging on so stubbornly because this corporate hellscape:
is assaulting all of our eyes, inside and outside of our homes, every waking second, and is tainting the very concept of colour into something we can't relax around in our living spaces.
EDIT: The reading was The System of Objects by Jean Baudrillard, 1996 Ed., Part A, Section II, Subheading "Atmospheric Values: Colour" (p. 30-36 in my copy). Even if this was a passionate spur-of-the-moment post, omitting this was pretty silly; my bad.
EDIT 2: I was trying to be chill and leave this one alone, cuz I know most people in the notes are talking to themselves and their followers and not actually me, but 11,000 notes in it's starting to get to me - yes, I am aware that decreased homeownerhship/increased renting/landlord specials/hyperfocus on resale values, are all very direct causes of this too. I totally agree. For me, those were the obvious answers; I think we all get why the owning class is serving this to us. My epiphany moment was about understanding the flip side, the psychology of the consumers who keep accepting it, and even seem to enjoy it. That's what I couldn't understand before, but now I suddenly do. (And for those of you saying such people don't exist, no one actually wants to live without colour - check the notes, bb, they're everywhere. Not everyone has the same brain as you. We all deal with the horrors of capitalism differently.)
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"it's so embarrassing you like that popular thing" "oh ew that geeky/strange thing is so cringe lol" "oh it's kind of weird you get excited about that harmless shit"
dude i love how ironic and jaded you are and that's so cool and sexy of you. and i am so so glad to tell you - you won!! we all had a meeting and we decided that you won, and we are writing your name on the inside of a burger king crown. the marker smeared, sorry, but we knew any form of real effort is ugly to you. but anyway. congrats! you are officially the coolest, most ironic, most jaded person in-the-world-right-now. we would throw you a party but you would think it was totally boring - and besides, we're weird so we wouldn't have been coming. we would have brought our love of beetles and of baking and of little canapes. we would have brought our artsy videogames and pages of writing. we would have written a poem with you, our hands covered in ink, and spread out a canvas to dance on, the night so lurid and pink.
but do not worry. we will not throw the party. we will just get you a ringlight and that crown i mentioned. it is a nice crown, except for where one of us dropped it.
the vote was a really hard one because we had so many cool ironic people to pick off the shelves. all of you have hands that rot fruit, how strange is that - you can't look at something without destroying it for other people. you like it when you can squeeze a person into a pinpoint - all us small ones scampering our little feet around our ugly joys. the vote was also a hard one because we kept our voices down because you don't like it when we talk too loud. you were on your phone at the time, talking to people other than us. you are a ghoul of every moment - half in, half out, you resent us for being here without shame or embarrassment.
so good news! we have invented an island for people like you. you get to go there and speak into the air things like if you still like watching harmless twitch streamers in 2023 you're fucking boring. you will say things like liveplay podcasts are fucking ugly and it's kind of awkward they try to make everything gay. on the island we made you, all of your words will have weight. they will form in the air like icicles, large white behemoth letters that will crumple in anvils around your feet. maybe we will send someone there once in a while to sweep, but honestly you might be there for a while, alone, waiting. we are busy being outside looking for mushrooms and flapping our hands and humming. we are busy kicking our little heels while we watch cringey tv. we are busy - sorry! as an apology, we have pre-filled the island with every bland, mediocre, unscented thing we could find. the island has the texture of american cheese. the island has an ocean that never gets angry. the island is perfect for you, trust me. you will be so happy there - as happy as you can be, ironically.
we want to say we are sorry for doing harmless things that you find annoying, childish, or unappealing - but we are not sorry. we thought we could help you, because we don't mind laughing at ourselves, but it turns out you are allergic to color and noise and atmosphere, so this is the best that we can do for now. we are all making a big shirt that says i voted in the ironic monarchy. we got you one that is just a fast fashion buttondown. i am so excited for you and this island and the big life you have won. you have a cool jaded grey life and miles of irony to roam. i love you! be well.
now leave us alone.
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Just to clarify my thoughts (since I've had a number of people ask me about it) re: Job and cursing God. There's a big difference between cursing God as used in Scripture and how we generally would think of cursing at God today.
Cursing someone, in the Bible, has a lot of depth to it. It's not just saying "screw you " in anger, it's got a sense of forsakenness to it. It's the opposite of a blessing, a removal of blessing. If the blessing is presence, your face shining on the person you're blessing, then a curse is absence. In some translations, Job's wife tells him to "renounce God and die," which I honestly think makes a lot more sense to modern ears.
Job says a lot of unpleasant things to and about God in his anger and grief. So do the Psalmists. A number of the Prophets. So can we. God can take it if we come to him with honest expressions of our emotion, including those not-so-nice ones directed at him. I don't think there's anything wrong with getting mad at God and saying, "How dare you, you bastard" when you suffer unjustly. You can say much worse, I think, without sinning, though I don't feel particularly inclined to give examples. But as long as it's an honest expression of your heart, I think you're doing exactly what prayer is for. You're presenting him your heart with an open hand. He can use that. Opposite of love is not hate but indifference, etc.
Job doesn't renounce God. Neither should we. But I think when you're truly suffering, you're gonna have those feelings toward God either way. He'd rather you address them with him directly than try to avoid them. Cursing at God in the modern sense is actually a great way to keep the relationship strong and not end up cursing/renouncing him in the Biblical sense.
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Hmmm... very interesting to me that Taylor Swift is trending rn and yet for some reason no one in that tag is complaining that her trending is taking away from what's going on in Palestine and what's happening in Rafah. And yet for some reason, people couldn't seem to shut up in the Kendrick Lamar tag when he was trending about how the whole beef was just two celebrities beef (it's much deeper than that) and were making up theories abt how the whole thing was taking attention away from Palestine and everyone talking about it should feel ashamed of themselves (every single account I saw in that tag was posting about Palestine too).
And the thing that's really getting me is that Taylor is trending bc of a change to the Eras tour. An objectively unimportant change to make, especially when compared to what's going on in Rafah. But that's not what gets hate, no, it's the predator getting called out in an industry known for exploitation by one of the biggest artists in said industry. The racism isn't even implicit atp...
Edit: ok so just to clarify no this wasn't meant to insinuate that Taylor trending was some setup of Israel (that's just... like objectively wrong lmao), it was to point out that when it comes to a black artist in hip hop (a predominantly non-white genre) people wouldn't let fans of said genre just enjoy the music and shenanigans happening in that genre and that's it's hypocritical to act like people can't care abt two things at once, but they can enjoy their white "feminist icon" pop star (a much whiter genre) without anyone bringing hate into that tag. like i put in the tags, the anti taylor tag is for filtering bc i honestly don't see this post as particularly negative for taylor swift, it's a critique of the fans. and i'm calling out swifties particularly bc the ones who were saying that the beef was manufactured to take eyes off of rafah were swifties, and the ones being racist in the kendrick tag were swifties. i'm not exaggerating like almost every hate post i saw mentioning the beef being manufactured was a swiftie account. it is weird to act like people caring about very serious allegations happening in a genre of music isn't reason enough to make a big deal of the situation and go INTO THE TAG and complain, but it is especially hypocritical and frankly quite infuriating to see the same people who complained about a big deal of a situation being a "distraction" from gaza and then blog abt taylor swift . it's fine if u want to blog abt music u like, honestly idc abt that, if that's all u do then this legit isn't targeted at u, this is targeted at the swifties who came into the kendrick tag to complain and then went back to talking abt swift two seconds later like they weren't doing the same thing they were complaining abt two minutes before. (sry for the long explanation, but i just don't want ppl taking my words out of context and i rlly tried to word this all clearly, but idk man sometimes u think u word something well and then nobody undrestands wtf u were on abt so i wanted to make sure it was clear) also, if you're a zionist or israel supporter, i will be blocking u if u interact with this post. ok ty bye bye
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it is all chaos and entropy. the thing is that the chaos and entropy make it beautiful and lovely.
yes, it's true that nature and the universe are uncaring and unspecific, and that is terrifying. i have lived through some of the unfairness - i got born like this, with my body caving into itself, with this ironic love of dance when i sometimes can't stand up for longer than 15 minutes. i am a poet with hands that are slowly shutting down - i can't hold a pen some days. recently i found a dead bird on our front porch. she had no visible injuries. she had just died, the way things die sometimes.
it is also true that nature and the universe are uncaring and unspecific, and that is wonderful. the sheer happenstance that makes rain turn into a rainbow. the impossible coincidence of finding your best friend. i have made so many mistakes and i have let myself down and i have harmed other people by accident. nature moves anyway. on the worst day of my life she delivers me an orange juice sunset, as if she is saying try again tomorrow.
how vast and unknowing the universe! how small we are! isn't that lovely. the universe has given us flowers and harp strings and the shape of clouds. how massive our lives are in comparison to a grasshopper. the world so bright, still undiscovered. even after 30 years of being on this earth, i learned about a new type of animal today: the dhole.
chance echoing in my life like a harmony between two people talking. do you think you and i, living in different worlds but connected through the internet - do you think we've ever seen the same butterfly? they migrate thousands of miles. it's possible, right?
how beautiful the ways we fill the vastness of space. i love that when large amounts of people are applauding in a room, they all start clapping at the same time. i love that the ocean reminds us of our mother's heartbeat. i love that out of all the colors, chlorophyll chose green. i love the coincidences. i love the places where science says i don't know, but it just happens.
"the universe doesn't care about you!" oh, i know. that's okay. i care about the universe. i will put my big stupid heart out into it and watch the universe feast on it. it is not painful. it is strange - the more love you pour into the unfeeling world, the more it feels the world loves you in return. i know it's confirmation bias. i think i'm okay if my proof of kindness is just my own body and my own spirit.
i buried the bird from our porch deep in the woods. that same day, an old friend reaches out to me and says i miss you. wherever you go, no matter how bad it gets - you try to do good.
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woops, you're pathologizing a normal human behaviour again
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