#content quality algorithms

[optidan]

Algorithm Updates and Their Impact on Your eCommerce Store

Algorithm updates have a profound impact on eCommerce stores, shaping how they rank in search engine results. These changes can significantly affect visibility and traffic, making SEO strategies crucial for survival and growth in the competitive online retail landscape. Search engines like Google continually update their algorithms to enhance user experience and relevance of search results. For…

[secretmellowblog]

A tiktok video based on @psalm22-6’s bold research into deranged 19th century reviews of Les Mis! Made for the tiktok account of @barricadescon, the online Les Mis convention.

It’s fascinating how conservatives were trying so hard to Own Victor Hugo’s progressive politics with Facts and Logic. You just know that if these people were alive today they’d be YouTubers making 4-hour videos about the how new Ghostbusters movie is bad because it has women in it. The only one in this video who has a point in the San Francisco reviewer, because they’re both not a weird conservative (afaict) and they’re also very right that the Wraxall translation is of deeply questionable quality.

[balletthebestphotographs]

Natalia Osipova Наталья Осипова

Natalia Osipova Наталья Осипова as “Laurencia”, “Laurencia Лау��енсия”, choreo by Vakhtang Chabukiani revised by Mikhail Messerer Михаил Мессерер, costume by Vyacheslav Okunev Вячеслав Окунев, music by Aleksandr Krein Александр Крейн. Based on the play “Fuente Ovejuna” (1619, Madrid, Spain) by Félix Lope de Vega y Carpio, Mikhailovsky Ballet Михайловский театр, Saint Petersburg, Russia.

Source and more info at: Photographer Stas Levshin on Facebook Photographer Stas Levshin on Instagram

Note I: This blog is open to receiving and considering any suggestions, contributions, and/or criticisms that may help correct mistakes or improve its content. Comments are available to any visitor.

Note II: Original quality of photographs might be affected by compression algorithm of the website where they are hosted.

[kazuyummy]

ahhh, nothing like tumblr live appearing on top of my dash to remind me that a week has gone by!

(and that i have to mute it again lol)

[imarketer4udma-blog]

TOP SEO TRENDS TO RANK YOUR WEBSITE

In today’s digital age, having a website is essential for any business to establish an online presence. However, creating a website alone is not enough to attract potential customers to your site. Search engine optimization (SEO) is crucial to improve your website’s visibility in search engine results pages (SERPs). As search algorithms and user behavior continue to evolve, staying updated with the latest SEO trends is vital to ensure that your website ranks well in search engines. In this article, we will discuss the top SEO trends that you need to know to improve your website’s ranking. By implementing these trends in your SEO strategy, you can enhance your website’s online visibility and drive more organic traffic to your site.

WHAT ARE SEO TRENDS AND WHY DO YOU NEED TO KNOW THEM?

SEO trends refer to the latest techniques and strategies that website owners, digital marketers, and SEO professionals follow to improve their website’s ranking in search engine results pages (SERPs). These trends are constantly evolving as search algorithms and user behavior changes, so it’s crucial to stay updated with the latest trends to ensure that your website remains relevant and visible to potential customers.

By following SEO trends, you can improve your website’s online visibility, attract more organic traffic to your site, and ultimately increase your business’s revenue. For example, if you implement multimedia content promotion, such as adding videos with transcripts to your website, it can significantly increase traffic to your site. This can result in more people discovering your brand and potentially becoming customers.

An example of how following SEO trends can affect website traffic is the Almco project we are currently working on. By adding a video with a transcript as a blog post, the page began to show up in Google Discovery, which significantly increased the website’s traffic.

This is an example of how following SEO trends, such as multimedia content promotion, can positively impact a website’s traffic and ultimately the success of the business.

HOW TO KEEP UP WITH SEO TRENDS?

Staying up-to-date with SEO trends is essential to ensure that your website remains visible and competitive in search engine results pages (SERPs). Here are some ways to keep up with SEO trends:

Hire an SEO specialist: an experienced SEO specialist can help you stay up-to-date with the latest trends and techniques in search engine optimization.

Communication among other specialists: network with other SEO professionals and attend industry events to stay informed about the latest trends.

Read industry sources: read blogs and websites such as Search Engine Journal, Moz, and Search Engine Land to keep up with the latest news and trends in SEO.

Subscribe to industry newsletters: subscribe to newsletters from industry experts and publications to receive the latest updates on SEO trends and techniques.

Monitor search algorithm updates: keep an eye on major search algorithm updates, such as Google’s MUM and Penguin updates, to understand how they may impact your website’s ranking.

By staying informed and implementing the latest SEO trends and techniques, you can improve your website’s visibility, attract more organic traffic to your site, and ultimately grow your business.

To learn more about our SEO services, visit the SEO Promotion Services page.

NEW SEO TRENDS IN 2023

As the digital landscape continues to evolve, new SEO trends are emerging in 2023 that businesses should be aware of. In the following paragraphs, we will explore some of these emerging trends and discuss how they are shaping the future of SEO.

AI becomes an important SEO tool

Artificial intelligence (AI) has become an increasingly important tool for SEO specialists in recent years, as it offers many benefits for content creation and optimization. ChatGPT is just one example of an AI-powered tool that can write text, generate unique product descriptions, and develop effective link-building strategies, among other things. Other AI tools available for SEO include Bing from Microsoft, Jasper, Anyword, and Rytr.

Companies such as CNN and Ukrainian retailer Epicentr have already started using AI-generated content to improve their productivity and create unique content faster. However, it’s important to note that AI has its limitations and cannot yet fully replace human SEO specialists. While AI can improve productivity and make SEO optimization faster and easier, it still requires human oversight and editing to ensure quality and accuracy. Overall, AI is a valuable tool for SEO specialists, but it should be used in conjunction with human expertise for optimal results.

One example of how AI-generated content can be effective is a case in which we used ChatGPT to create an article for a website. The article was indexed immediately, within one day, and began to bring traffic to the site. What’s particularly interesting about this case is that when we used an OpenAI tool for detecting AI-written articles, it showed that the article was generated by a human, despite the fact that it was actually written by ChatGPT. This demonstrates the high quality and authenticity of the content generated by AI tools like ChatGPT, and how it can seamlessly integrate into a website’s SEO strategy.

You may be interested: The impact of ChatGPT on marketing, advertising, SMM, and SEO

Showing Experience to comply with new EEAT requirements

In 2022, Google updated its Quality Rater Guidelines to emphasize the importance of expertise, authoritativeness, and trustworthiness (EAT) in website content. They added an additional “E” to EAT, making it EEAT. This means that now, in addition to expertise, authoritativeness, and trustworthiness, Google also considers first-hand experience to be a crucial aspect of a website’s content. To comply with this new requirement, it’s important for websites to have reviews, author bios, an “about us” page, and a privacy policy page. These elements can help demonstrate a website’s expertise, authoritativeness, trustworthiness, and first-hand experience. This is particularly important for sites in the YMYL (Your Money or Your Life) niche, but it’s important for all websites to take EEAT into consideration, as it can affect their traffic after a core update. To learn more about EEAT and how to demonstrate first-hand experience, check out the Google Search Central Blog and a very informative article from Search Engine Journal.

Importance of multimedia content

Adding multimedia content such as images to a website is crucial for a positive user experience and can also have a positive impact on SEO. It is important to use unique images and optimize them properly, including adding a title when saving the image, adding title and alt text in the admin panel, using images in the proper context, and saving metadata. This is especially important for local businesses to ensure that their images are properly indexed and appear in relevant local searches.

One option for creating unique images is to take your own photos, but there are also AI-powered tools available such as Midjourney, Stable Diffusion, and DALL-E. Out of these options, Midjourney we recommend as the best.

By incorporating video content on the website, you can also enhance the user experience and potentially improve SEO. Google has even included a separate tab for pages with video content, indicating its importance. It is recommended to create your own videos, even if they are simple, to make them unique. Tools such as Invideo, Synthesia, Elai, and Steve AI can help create and edit videos. Don’t forget to optimize videos by adding descriptions.

Voice search and the growing importance of low-frequency queries

Voice search is becoming increasingly popular and has changed the way people search for information. This means that SEO strategies should consider how people speak and formulate questions when using voice search, which may differ from how they would type the same query. As an instance, someone may use voice search to ask, “What are the latest SEO trends for 2022?” whereas typing in the words “2022 SEO trends.”

As for low-frequency queries, these are longer and more specific search terms that are not as commonly used but are highly relevant to the user’s search intent. SEO specialists should focus on these types of queries as they can have a higher conversion rate than generic, high-frequency keywords.

To optimize for voice search and long-tailed queries, SEO specialists should focus on creating high-quality content that directly answers the user’s question, using natural language that reflects how people speak in everyday conversations, and including structured data to help search engines better understand the content.

To learn more about our SEO services, visit the Free SEO Audit page.

Increasing the importance of your own research and publishing your own unique content

In today’s digital landscape, it is essential for companies to invest in conducting their own research, surveys, and experiments. Simply writing unique content is no longer enough to stand out from the competition. Rather, companies must provide their own unique information that cannot be found elsewhere on the internet. This means that articles should not only provide comprehensive information, but also offer insights and perspectives that are exclusive to the company. As a result, longer articles that go into greater depth are becoming increasingly valued in the industry.

In the case of Decks Toronto , we added an article with detailed information comparing two popular brands. The article contained a lot of unique criteria, technical information, and tables that were not readily available on the internet. This approach of conducting research and providing unique information in their content helped Decks Toronto stand out from their competitors and establish themselves as a credible source of information in their industry.

Learn more about SEO strategy for local e-commerce businesses in our article “SEO  case study: strategy to overcome seasonality, PPC competition and niche crisis for local ecommerce business”

Optimizing for user’s intent

Optimizing for user intent involves analyzing the target audience and understanding their needs, questions, and problems, rather than simply optimizing for one keyword. This approach ensures that the article provides valuable and relevant information that meets the user’s search intent. By understanding the user’s intent, content creators can optimize their articles by using relevant keywords, structuring the content to answer specific questions, and providing valuable insights that address the user’s needs. This approach not only improves the user experience but also increases the chances of the article ranking higher in search engine results pages.

Semantic SEO optimization: knowledge graphs & entities

Semantic SEO optimization focuses on using contextual information and understanding the relationships between different entities to improve the relevance of search results. This involves optimizing for knowledge graphs and entities, which are the building blocks of information that search engines use to understand the meaning behind queries and content. By structuring your content in a way that aligns with the way search engines interpret and present information, you can improve the visibility and relevance of your website in search results. For example, you can use schema markup to define the relationships between entities and provide additional context for search engines. This can help search engines understand the meaning behind queries and present more relevant results to users. Additionally, you can optimize your content for featured snippets and other rich snippets, which are designed to provide users with quick answers to their queries.

SEO TRENDS THAT ARE KEEPING THEIR IMPORTANCE IN 2023

While there are always new SEO trends emerging, it’s important to remember that the foundational elements of SEO are still critical to success. Further we will explore some of the common SEO trends that have been relevant in the past, are currently relevant, and are expected to continue to be relevant in the future.

Site loading speed and Core Web Vitals

In 2023, site loading speed and Core Web Vitals will continue to be important SEO trends. Core Web Vitals, which consist of three metrics – Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) – are used to measure the user experience of a website. Improving these metrics can lead to a better user experience, which can result in better search engine rankings. Additionally, site loading speed plays a crucial role in both user experience and search engine rankings. Slow loading times can lead to increased bounce rates and lower rankings. Tools like PageSpeed Insights can help website owners identify areas for improvement and optimize their site for faster loading times. By prioritizing site speed and Core Web Vitals, website owners can improve their SEO and provide a better user experience for their visitors.

Recently, on the 24th of April, Google announced that they will no longer support some ranking signals, including Page Speed Insights. However, this does not mean that site speed is no longer important for SEO. Google’s intention is to encourage a holistic approach to website optimization and not to focus solely on numbers. Instead of Page Speed Insights, developers can use Google Lighthouse to measure the speed and performance of their sites. Additionally, SEO professionals can continue to use GTmetrix, which provides website speed test results and detailed performance reports.

High-quality content

High-quality content is an essential element of SEO, as it ensures that users find what they are looking for when they land on a website. Google’s “helpful content update” emphasizes the importance of creating content that is genuinely useful to users, answering their queries and providing helpful information. To create high-quality content, it’s important to research your topic thoroughly and use reputable sources. A clear and engaging writing style is also essential, as well as incorporating multimedia elements such as images and videos. Google provides guidelines for creating helpful content, which include prioritizing the user’s needs, ensuring accuracy and expertise, and creating content that is easy to understand and access. By creating high-quality content, websites can improve their rankings in search results and attract more traffic.

Linkbuilding

Link building is an important part of any SEO strategy and involves acquiring links from other websites to your own site. One effective way to start link building is by analyzing your competitors’ pages and identifying the websites that are linking to them. You can use tools like Ahrefs to check your domain rating and the number of referring domains pointing to your site.

In a case where we invested in low-budget link building, the results might not be immediately noticeable. However, after a few months, we started seeing an increase in traffic. This is because links from high-quality, relevant websites can help improve your website’s authority and search engine rankings.

It’s important to note that link building should be done carefully and with a focus on quality over quantity. Low-quality or spammy links can actually harm your website’s rankings and reputation. Instead, aim to build relationships with other website owners in your industry and create valuable content that others will want to link to naturally.

Mobile friendliness

Mobile friendliness is a critical aspect of website optimization, as more and more users access the internet from their mobile devices. To ensure that your website is mobile-friendly, you can use Google’s Mobile-Friendly Test tool, which analyzes your website’s pages and reports if they are designed to be viewed on mobile devices. The tool evaluates factors such as the text size, page loading speed, and responsiveness of your website on different mobile devices. By making your website mobile-friendly, you can improve the user experience for your mobile audience, boost your search engine rankings, and drive more traffic to your site.

On the 24th of April, Google announced that it will retire its Mobile-Friendly test tool. This tool has been used by many SEO professionals to check if their website is mobile-friendly. However, this announcement does not mean that responsible design is not important. Developers from Google want SEO to focus on a more holistic approach rather than just numbers. They recommend using other tools, such as the Mobile Usability report in Search Console, to ensure your website is mobile-friendly. This change is in line with Google’s focus on improving user experience on the web.

Targeting the audience and its needs, not bots

In the world of SEO, it’s important to remember that we write for people, not just for search engine bots. In the past, there was a tendency to focus too much on keyword density and stuffing pages with exact-match keywords in order to rank higher. However, with Google’s implementation of the BERT algorithm, the focus has shifted to understanding the context of the content and providing value to the reader. This means that you can focus on creating high-quality content that addresses the needs of your target audience, rather than worrying about exact keyword matches. By crafting content that is relevant, engaging, and informative to your audience, you’ll be able to build trust and credibility, ultimately leading to higher rankings and better engagement.

IM4U DIGITAL MARKETING AGENCY WILL HELP YOU TO STAY UP-DO-DATE ON SEO TRENDS

Don’t let your website fall behind in search engine rankings. Trust IM4U Digital Marketing Agency to keep you up-to-date with the latest SEO trends and strategies. Book our SEO website audit now and watch your website climb to the top of the search results. Contact us to learn more!

[leeki]

my fyp on this blog has been corrupted beyond recovery so i made a brand new account only to have it deleted for reblogging an art (?????). the support's been silent. then i made a third acc but it's invisible and i can't interact with anyone so i might have to stick with this ancient empty blog and pray to the gods of this hellsite that eventually my fyp will become palatable.

i hate every other social media so much that i'm willing to spend hours upon hours PONDERING how to fix the issue because tumblr was made for people like me and nothing compares, nothing even comes close.

[cubicalseo]

Google’s search algorithm is consistently modifying, but 2024 marked a significant turning point. With major core updates and the introduction of AI-driven features, these changes affected millions of websites across the web.

[thisisntwaterstones]

This isn't a "buh buh change is bad" response -- but a plea to recognise what actually makes this platform something people have wanted to keep using for so long. The customisation, the curation and the conversations are this platform's greatest assets.

Tumblr has retained its userbase despite change and upheaval because it has always been different from mainstream platforms. Stripping it of its best features will send people away.

In the read more there's reference to the unique content on Tumblr, such as witty takes, and remixes of events -- these are a product of the way this site functions. Change the user experience and you'll change the kind of content produced on this platform. So, if Tumblr follows the trend for less customisation, less choice and less curation, there will soon be very little content that's actually unique; you'll have lost your main selling point.

There is a reason people on tiktok have inboxes full of stuff sent by friends -- that app is missing the dashboard.

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are. 

Improve our algorithmic ranking capabilities across all feeds. 

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs. 

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread. 

Remove clutter in the conversation by collapsing reblog threads. 

Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it. 

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  

Most importantly, our messages should be thoughtful and should never come across as spammy.  

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  

Identify opportunities for personalization within our email messages. 

Test what the right daily push notification limit is. 

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users. 

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.

[techsavvy-agcy]

Decoding the Google Core Update, March 2025

Decoding the Google Core Update, March 2025

On March 13th, 2025, the constantly changing and unforeseeable digital world felt another major shakeup with the release of Google's newest core algorithm update. Just like before, the official explanation of the update was typically unclear, highlighting the continued focus on "rewarding top-notch content" and "enhancing search accuracy." Still, the impact was evident, causing a lot of worry and hurried changes in the SEO field.

This piece explores the effects, some educated guesses, and the best ways to handle the Google Core update from March 13th, 2025. It aims to clarify how the algorithm is changing and what that means for those who run websites and create content.

The Aftermath: Search Results in Flux

Right after the update, the search engine results pages (SERPs) saw some major shifts. Tools that monitor such volatility showed huge jumps, pointing to big changes in rankings across different sectors. Initial reports zeroed in on a few key areas:

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness): Google has always cared a lot about E-E-A-T in how they judge website quality, but the update in March 2025 seemed to turn up the volume on it. Websites that showed they knew their stuff, had proven expertise, were authoritative, and were super trustworthy did a lot better.

Content Authenticity and Originality: Google seemed to get much stricter about content that AI just cranked out without much original thought or real value. Sites that used a bunch of rehashed content, rewritten articles, or stuff that looked like it came straight from an AI template saw their rankings take a nosedive.

User Experience (UX) and Page Experience: Things like how fast your site loads, if it's easy to use on mobile, and overall how user-friendly it is were way more important after the update. Slow websites, had annoying pop-ups or were a pain to use on phones got dinged.

Contextual Relevance and Semantic Understanding: Google's update appeared to fine-tune its capacity for grasping the context and purpose embedded within search queries. Sites that provided comprehensive, in-depth content that addressed the nuances of user searches saw improvements.

Data Driven Content: Websites that used first party data to personalize and improve user experiences, and that used data to back up claims, saw significant improvements.

Analyzing the Algorithm's Evolving Priorities

The Rise of "Human-Centric" Content: The update reinforced the notion that Google is prioritizing content created by humans, for humans. This goes beyond simply avoiding AI-generated text; it emphasizes the importance of genuine insights, personal experiences, and a conversational tone.

Emphasis on Real-World Experience: The "Experience" element of E-E-A-T took center stage. This suggests that Google is placing greater value on content creators who have real-world experience in the topics they cover. First hand accounts and demonstrations of real world product usage were rewarded.

Combatting Misinformation and Disinformation: In an era of rampant misinformation, Google appeared to be strengthening its defenses against unreliable or misleading content. This involved stricter scrutiny of sources, a greater emphasis on fact-checking, and a preference for content from established authorities.

The Importance of Contextual Understanding: The upgrade demonstrated Google's developing capacity to understand linguistic nuances and the context of user enquiries. This shows that semantic SEO and topic clustering are becoming more important.

Privacy and User Data: With growing user concern about privacy, Google's algorithm appears to be rewarding sites with clear data-gathering policies that prioritize customer privacy.

Video and Multimedia: Video content, especially content that is original, well produced, and engaging, got a large boost in rankings. Long form, well edited videos, that are not just re-purposed content, were very well received by the algorithm.

Emerging Best Practices for the Post-March 2025 Landscape

In the wake of the update, website owners and content creators were forced to adapt their strategies. The following best practices emerged as essential for navigating the evolving search landscape:

Prioritize E-E-A-T: Focus on increasing your brand's authority and trustworthiness. Display your knowledge through author profiles, credentials, and real-world experience. Seek expert contributions and endorsements.

Create Original, High-Quality Content: Invest in original research, in-depth analysis, and distinctive opinions. Avoid using AI-generated content that lacks originality or value.

Optimize the user experience:  Make sure your website is speedy, mobile-friendly, and simple to navigate. Address Core Web Vitals concerns and prioritize a consistent user experience.

Embrace semantic SEO: Create content that takes into account the complexities of user intent and search query context. Topic clustering and semantic keywords can help you develop topical authority.

Build Authentic Backlinks: Concentrate on obtaining high-quality backlinks from credible sources. Avoid using black-hat link-building strategies.

Focus on Data and Transparency:  Show users how data is gathered and used. Ensure that privacy policies are explicit and user data is secure.

Invest in Video Content: Make high-quality, engaging videos that add value to your viewers. Optimize videos for search and make them accessible.

Monitor and Adapt: Stay up to current on algorithm updates, and regularly monitor the performance of your website. Prepare to adapt your strategies as needed.

Focus on First-Party Data: Collect and use first-party data to tailor the customer experience. This enables more targeted content and a better experience.

Create a Community:  Create a user community centered around your brand. This can be accomplished using social media, forums, and other online channels. Strong communities generate social signals, which Google values.

The long-term implications

The Google core upgrade on March 13th, 2025, marked a substantial shift in the algorithm's objectives, emphasizing the significance of human-centric information, genuine expertise, and a user-first approach. As Google improves its comprehension of language and user intent, website owners and content providers must adapt to the changing standards.

The update is likely to have the following long-term implications:

A More Level Playing Field for Smaller Websites: By emphasizing E-E-A-T and original material, Google may level the playing field for smaller websites that can demonstrate actual expertise and offer distinctive value.

A Decline in Low-Quality, AI-Generated Content: The crackdown on AI-generated content is expected to result in a decrease in low-quality, spammy content that clutters the SERPs.

A Greater Emphasis on User Experience: Google's continuous emphasis on UX is likely to result in overall improvements in website design and performance.

A More Contextually Relevant Search Experience: Google's improved semantic understanding is expected to result in a more relevant and fulfilling search experience for users.

A renewed focus on the human element of content creation: The value of real people, and their real-world experiences, will only continue to increase.

In conclusion, the March 13th, 2025, Google core update served as a stark reminder of the dynamic nature of the digital landscape. By prioritizing E-E-A-T, originality, user experience, and contextual understanding, Google is pushing website owners and content creators to embrace a more human-centric and value-driven approach. Those who can adapt to these evolving standards will be well-positioned to thrive in the years to come. The future of search is focused on genuine human connection and genuine human experience.

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The Pillars of SEO Content Creation: A Deep Dive into Winning Strategies

Table of Contents Introduction to SEO Content Creation The Four Pillars of SEO Content Relevance Quality Authority User Experience (UX) Featured Snippets and Structured Data Knowledge Panel and People Also Ask (PAA) Case Study: How SEO Content Transformed a Business Creating SEO Content that Resonates with B2B and B2C Audiences The Impact of SEO Content on Click-Through Rate (CTR) and…

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Kiyoka Hashimoto and Brendan Saye

Kiyoka Hashimoto and Brendan Saye, “In the Middle, Somewhat Elevated”, choreo, scenic, costume and original lighting design by William Forsythe, music by Thom Willems, As part of the program “Shifting Symmetries” (“Concertante”, “In the Middle, Somewhat Elevated” by William Forsythe and “Brahms-Schönberg Quartet” by George Balanchine), Wiener Staatsballett Vienna State Ballet, Wiener Staatsoper, Vienna, Austria (January 2, 4 & 5, 2024).

Source and more info at: Vienna State Ballet Website Vienna State Ballet on Twitter Vienna State Ballet on You Tube Vienna State Ballet on Facebook Vienna State Ballet on Instagram

Photographer Ashley Taylor Website Photographer Ashley Taylor on Instagram

Note I: This blog is open to receiving and considering any suggestions, contributions, and/or criticisms that may help correct mistakes or improve its content. Comments are available to any visitor.

Note II: Original quality of photographs might be affected by compression algorithm of the website where they are hosted.

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Revolutionize Content with Fliki AI's Advanced Algorithms

Fliki AI is a cutting-edge tool revolutionizing the AI industry by offering a seamless platform for generating high-quality content efficiently.

With the increasing demand for AI-generated content, Fliki AI stands out as a game-changer in the field. Generating AI content efficiently is crucial for businesses and content creators looking to streamline their workflow and produce engaging articles quickly. Fliki AI simplifies the content creation process, saving time and resources while maintaining top-notch quality. By using Fliki AI, you can unlock a plethora of benefits such as improved productivity, enhanced creativity, and access to a wide range of article ideas tailored to your specific needs. Stay tuned to discover how Fliki AI can elevate your content creation!

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Unlock AI-Powered Topic Recommendations for Targeted Traffic

The Role of Data in AI-Powered Recommendations Harnessing the Power of Data for Personalized Suggestions In the era of digital transformation, data serves as the cornerstone for driving AI-powered recommendations. Through the analysis of user behavior, preferences, and historical data, businesses can derive invaluable insights to offer personalized suggestions. This not only enriches the user…

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Don't make yourself feel small, Make them feel small.

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Decoding Google's Algorithm: How to Create AI Content That Ranks

Welcome to our guide where we demystify the complexities of SEO and unveil the transformative potential of AI-driven content creation. In today's digital realm, mastering search engine optimization (SEO) is paramount for online success. With the ever-evolving landscape of search algorithms, understanding their nuances is key to staying competitive. Let's embark on a journey to decode SEO strategies and harness the power of AI for crafting content that captivates both users and search engines.

Understanding SEO Fundamentals: SEO encompasses a multitude of factors that influence a website's visibility and ranking in search engine results pages (SERPs). While the algorithms governing search engines are intricate, certain fundamental principles remain constant.

Content Quality: Compelling, informative, and relevant content is the cornerstone of effective SEO. Search engines prioritize content that meets user intent and provides value. AI-driven content creation tools empower businesses to produce high-quality content at scale, ensuring consistency and relevance across platforms.

Keyword Optimization: Keywords are the building blocks of SEO, guiding search engines to understand the context and relevance of content. Strategic keyword research and optimization are essential for aligning content with user queries. AI-powered keyword analysis tools offer insights into trending keywords and search patterns, facilitating targeted content creation.

Technical Optimization: Technical aspects such as website speed, mobile responsiveness, and site architecture significantly impact SEO performance. AI-driven analytics tools can identify areas for improvement and provide recommendations for optimizing website infrastructure, enhancing user experience and search engine visibility.

Leveraging AI for Content Creation: AI technologies have revolutionized content creation, offering innovative solutions to streamline processes and enhance productivity.

Natural Language Generation (NLG): NLG algorithms generate human-like text from structured data, enabling businesses to produce personalized content tailored to their audience's preferences. From product descriptions to blog posts, NLG empowers brands to engage customers with relevant and compelling content.

Content Optimization: AI-powered content optimization tools analyze vast amounts of data to identify optimization opportunities and improve content performance. From keyword density to readability scores, these tools offer actionable insights for enhancing content relevance and search engine visibility.

Personalization: AI-driven personalization algorithms analyze user behavior and preferences to deliver customized content experiences. By segmenting audiences and tailoring content based on individual interests, businesses can maximize engagement and conversion rates.

Crafting an AI-Powered Content Strategy: Now that we've explored the synergy between AI and SEO, let's outline a framework for integrating AI-driven content creation into your digital strategy.

Define Objectives: Identify your business goals and target audience to inform your content strategy. Determine key performance indicators (KPIs) to measure the success of your AI-driven initiatives, such as increased organic traffic or higher conversion rates.

Implement AI Tools: Select AI-powered tools that align with your content objectives and budget. Whether it's NLG platforms, content optimization software, or personalization algorithms, invest in solutions that streamline your content creation process and deliver measurable results.

Monitor and Iterate: Regularly monitor the performance of your AI-driven content using analytics dashboards and reporting tools. Analyze key metrics to identify areas for improvement and refine your content strategy iteratively.

Conclusion:

Mastering Google's algorithm is essential for achieving top rankings and driving organic traffic to your website. By leveraging AI technologies for content creation and optimization, you can stay ahead of the competition and deliver valuable experiences to your audience. Start implementing these strategies today to boost your SEO efforts and unlock the full potential of AI-driven content for Google's algorithm. Looking for the best SEO services provider in India and the US? We've got you covered.

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Demystifying the Instagram Algorithm: A Comprehensive Guide for 2024

In the ever-evolving landscape of social media, understanding the algorithms that dictate what content users see is crucial for anyone looking to build a successful presence. With Instagram being one of the most popular platforms for content creators and businesses alike, mastering its algorithm is essential for maximizing visibility and engagement. In this comprehensive guide, we'll delve into the intricacies of the Instagram algorithm and provide actionable tips for optimizing your content strategy.

Understanding How the Algorithm Works:

First and foremost, it's essential to understand the core principles that underpin the Instagram algorithm. At its core, the algorithm is designed to prioritize content that is likely to resonate with users based on their past behavior and interactions. This means that posts with higher levels of engagement, such as likes, comments, and shares, are more likely to appear prominently in users' feeds.

Key Factors Influencing the Algorithm:

Two primary factors influence the Instagram algorithm: user behavior and post engagement. User behavior encompasses actions such as likes, comments, and shares, while post engagement refers to the interactions a post receives. By analyzing these factors, the algorithm determines the relevance and quality of content, ultimately shaping users' feed experiences.

Optimizing Your Content Strategy:

To leverage the Instagram algorithm effectively, content creators and businesses must optimize their content strategy. Here are some key tips for maximizing visibility and engagement on the platform:

Create Engaging Content: Focus on creating high-quality, visually appealing content that resonates with your target audience. Use compelling visuals, captivating captions, and relevant hashtags to grab users' attention and encourage engagement.

Post Consistently: Consistency is key on Instagram. Develop a posting schedule and stick to it to keep your audience engaged and ensure your content remains visible in users' feeds.

Use Relevant Hashtags: Hashtags are a powerful tool for increasing the discoverability of your posts. Research relevant hashtags in your niche and incorporate them strategically into your captions to expand your reach and attract new followers.

Encourage Engagement: Actively engage with your audience by responding to comments, liking and sharing user-generated content, and initiating conversations. The more engagement your posts receive, the more likely they are to be prioritized by the algorithm.

Analyze Performance Metrics: Monitor the performance of your posts using Instagram Insights to gain insights into what content resonates most with your audience. Use this data to refine your content strategy and optimize future posts for maximum impact.

By understanding the intricacies of the Instagram algorithm and implementing a strategic approach to content creation, you can enhance your visibility, attract new followers, and drive engagement on the platform. With these insights and tips, you'll be well-equipped to navigate the ever-changing landscape of social media and build a thriving presence on Instagram.

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