#algorithm transparency

[optidan]

Algorithm Updates and Their Impact on Your eCommerce Store

Algorithm updates have a profound impact on eCommerce stores, shaping how they rank in search engine results. These changes can significantly affect visibility and traffic, making SEO strategies crucial for survival and growth in the competitive online retail landscape. Search engines like Google continually update their algorithms to enhance user experience and relevance of search results. For…

[mostlysignssomeportents]

Google’s enshittification memos

[Note, 9 October 2023: Google disputes the veracity of this claim, but has declined to provide the exhibits and testimony to support its claims. Read more about this here.]

When I think about how the old, good internet turned into the enshitternet, I imagine a series of small compromises, each seemingly reasonable at the time, each contributing to a cultural norm of making good things worse, and worse, and worse.

Think about Unity President Marc Whitten's nonpology for his company's disastrous rug-pull, in which they declared that everyone who had paid good money to use their tool to make a game would have to keep paying, every time someone downloaded that game:

The most fundamental thing that we’re trying to do is we’re building a sustainable business for Unity. And for us, that means that we do need to have a model that includes some sort of balancing change, including shared success.

https://www.wired.com/story/unity-walks-back-policies-lost-trust/

"Shared success" is code for, "If you use our tool to make money, we should make money too." This is bullshit. It's like saying, "We just want to find a way to share the success of the painters who use our brushes, so every time you sell a painting, we want to tax that sale." Or "Every time you sell a house, the company that made the hammer gets to wet its beak."

And note that they're not talking about shared risk here – no one at Unity is saying, "If you try to make a game with our tools and you lose a million bucks, we're on the hook for ten percent of your losses." This isn't partnership, it's extortion.

How did a company like Unity – which became a market leader by making a tool that understood the needs of game developers and filled them – turn into a protection racket? One bad decision at a time. One rationalization and then another. Slowly, and then all at once.

When I think about this enshittification curve, I often think of Google, a company that had its users' backs for years, which created a genuinely innovative search engine that worked so well it seemed like *magic, a company whose employees often had their pick of jobs, but chose the "don't be evil" gig because that mattered to them.

People make fun of that "don't be evil" motto, but if your key employees took the gig because they didn't want to be evil, and then you ask them to be evil, they might just quit. Hell, they might make a stink on the way out the door, too:

https://theintercept.com/2018/09/13/google-china-search-engine-employee-resigns/

Google is a company whose founders started out by publishing a scientific paper describing their search methodology, in which they said, "Oh, and by the way, ads will inevitably turn your search engine into a pile of shit, so we're gonna stay the fuck away from them":

http://infolab.stanford.edu/pub/papers/google.pdf

Those same founders retained a controlling interest in the company after it went IPO, explaining to investors that they were going to run the business without having their elbows jostled by shortsighted Wall Street assholes, so they could keep it from turning into a pile of shit:

https://abc.xyz/investor/founders-letters/ipo-letter/

And yet, it's turned into a pile of shit. Google search is so bad you might as well ask Jeeves. The company's big plan to fix it? Replace links to webpages with florid paragraphs of chatbot nonsense filled with a supremely confident lies:

https://pluralistic.net/2023/05/14/googles-ai-hype-circle/

How did the company get this bad? In part, this is the "curse of bigness." The company can't grow by attracting new users. When you have 90%+ of the market, there are no new customers to sign up. Hypothetically, they could grow by going into new lines of business, but Google is incapable of making a successful product in-house and also kills most of the products it buys from other, more innovative companies:

https://killedbygoogle.com/

Theoretically, the company could pursue new lines of business in-house, and indeed, the current leaders of companies like Amazon, Microsoft and Apple are all execs who figured out how to get the whole company to do something new, and were elevated to the CEO's office, making each one a billionaire and sealing their place in history.

It is for this very reason that any exec at a large firm who tries to make a business-wide improvement gets immediately and repeatedly knifed by all their colleagues, who correctly reason that if someone else becomes CEO, then they won't become CEO. Machiavelli was an optimist:

https://pluralistic.net/2023/07/28/microincentives-and-enshittification/

With no growth from new customers, and no growth from new businesses, "growth" has to come from squeezing workers (say, laying off 12,000 engineers after a stock buyback that would have paid their salaries for the next 27 years), or business customers (say, by colluding with Facebook to rig the ad market with the Jedi Blue conspiracy), or end-users.

Now, in theory, we might never know exactly what led to the enshittification of Google. In theory, all of compromises, debates and plots could be lost to history. But tech is not an oral culture, it's a written one, and techies write everything down and nothing is ever truly deleted.

Time and again, Big Tech tells on itself. Think of FTX's main conspirators all hanging out in a group chat called "Wirefraud." Amazon naming its program targeting weak, small publishers the "Gazelle Project" ("approach these small publishers the way a cheetah would pursue a sickly gazelle”). Amazon documenting the fact that users were unknowingly signing up for Prime and getting pissed; then figuring out how to reduce accidental signups, then deciding not to do it because it liked the money too much. Think of Zuck emailing his CFO in the middle of the night to defend his outsized offer to buy Instagram on the basis that users like Insta better and Facebook couldn't compete with them on quality.

It's like every Big Tech schemer has a folder on their desktop called "Mens Rea" filled with files like "Copy_of_Premeditated_Murder.docx":

https://doctorow.medium.com/big-tech-cant-stop-telling-on-itself-f7f0eb6d215a?sk=351f8a54ab8e02d7340620e5eec5024d

Right now, Google's on trial for its sins against antitrust law. It's a hard case to make. To secure a win, the prosecutors at the DoJ Antitrust Division are going to have to prove what was going on in Google execs' minds when the took the actions that led to the company's dominance. They're going to have to show that the company deliberately undertook to harm its users and customers.

Of course, it helps that Google put it all in writing.

Last week, there was a huge kerfuffile over the DoJ's practice of posting its exhibits from the trial to a website each night. This is a totally normal thing to do – a practice that dates back to the Microsoft antitrust trial. But Google pitched a tantrum over this and said that the docs the DoJ were posting would be turned into "clickbait." Which is another way of saying, "the public would find these documents very interesting, and they would be damning to us and our case":

https://www.bigtechontrial.com/p/secrecy-is-systemic

After initially deferring to Google, Judge Amit Mehta finally gave the Justice Department the greenlight to post the document. It's up. It's wild:

https://www.justice.gov/d9/2023-09/416692.pdf

The document is described as "notes for a course on communication" that Google VP for Finance Michael Roszak prepared. Roszak says he can't remember whether he ever gave the presentation, but insists that the remit for the course required him to tell students "things I didn't believe," and that's why the document is "full of hyperbole and exaggeration."

OK.

But here's what the document says: "search advertising is one of the world's greatest business models ever created…illicit businesses (cigarettes or drugs) could rival these economics…[W]e can mostly ignore the demand side…(users and queries) and only focus on the supply side of advertisers, ad formats and sales."

It goes on to say that this might be changing, and proposes a way to balance the interests of the search and ads teams, which are at odds, with search worrying that ads are pushing them to produce "unnatural search experiences to chase revenue."

"Unnatural search experiences to chase revenue" is a thinly veiled euphemism for the prophetic warnings in that 1998 Pagerank paper: "The goals of the advertising business model do not always correspond to providing quality search to users." Or, more plainly, "ads will turn our search engine into a pile of shit."

And, as Roszak writes, Google is "able to ignore one of the fundamental laws of economics…supply and demand." That is, the company has become so dominant and cemented its position so thoroughly as the default search engine across every platforms and system that even if it makes its search terrible to goose revenues, users won't leave. As Lily Tomlin put it on SNL: "We don't have to care, we're the phone company."

In the enshittification cycle, companies first lure in users with surpluses – like providing the best search results rather than the most profitable ones – with an eye to locking them in. In Google's case, that lock-in has multiple facets, but the big one is spending billions of dollars – enough to buy a whole Twitter, every single year – to be the default search everywhere.

Google doesn't buy its way to dominance because it has the very best search results and it wants to shield you from inferior competitors. The economically rational case for buying default position is that preventing competition is more profitable than succeeding by outperforming competitors. The best reason to buy the default everywhere is that it lets you lower quality without losing business. You can "ignore the demand side, and only focus on advertisers."

For a lot of people, the analysis stops here. "If you're not paying for the product, you're the product." Google locks in users and sells them to advertisers, who are their co-conspirators in a scheme to screw the rest of us.

But that's not right. For one thing, paying for a product doesn't mean you won't be the product. Apple charges a thousand bucks for an iPhone and then nonconsensually spies on every iOS user in order to target ads to them (and lies about it):

https://pluralistic.net/2022/11/14/luxury-surveillance/#liar-liar

John Deere charges six figures for its tractors, then runs a grift that blocks farmers from fixing their own machines, and then uses their control over repair to silence farmers who complain about it:

https://pluralistic.net/2022/05/31/dealers-choice/#be-a-shame-if-something-were-to-happen-to-it

Fair treatment from a corporation isn't a loyalty program that you earn by through sufficient spending. Companies that can sell you out, will sell you out, and then cry victim, insisting that they were only doing their fiduciary duty for their sacred shareholders. Companies are disciplined by fear of competition, regulation or – in the case of tech platforms – customers seizing the means of computation and installing ad-blockers, alternative clients, multiprotocol readers, etc:

https://doctorow.medium.com/an-audacious-plan-to-halt-the-internets-enshittification-and-throw-it-into-reverse-3cc01e7e4604?sk=85b3f5f7d051804521c3411711f0b554

Which is where the next stage of enshittification comes in: when the platform withdraws the surplus it had allocated to lure in – and then lock in – business customers (like advertisers) and reallocate it to the platform's shareholders.

For Google, there are several rackets that let it screw over advertisers as well as searchers (the advertisers are paying for the product, and they're also the product). Some of those rackets are well-known, like Jedi Blue, the market-rigging conspiracy that Google and Facebook colluded on:

https://en.wikipedia.org/wiki/Jedi_Blue

But thanks to the antitrust trial, we're learning about more of these. Megan Gray – ex-FTC, ex-DuckDuckGo – was in the courtroom last week when evidence was presented on Google execs' panic over a decline in "ad generating searches" and the sleazy gimmick they came up with to address it: manipulating the "semantic matching" on user queries:

https://www.wired.com/story/google-antitrust-lawsuit-search-results/

When you send a query to Google, it expands that query with terms that are similar – for example, if you search on "Weds" it might also search for "Wednesday." In the slides shown in the Google trial, we learned about another kind of semantic matching that Google performed, this one intended to turn your search results into "a twisted shopping mall you can’t escape."

Here's how that worked: when you ran a query like "children's clothing," Google secretly appended the brand name of a kids' clothing manufacturer to the query. This, in turn, triggered a ton of ads – because rival brands will have bought ads against their competitors' name (like Pepsi buying ads that are shown over queries for Coke).

Here we see surpluses being taken away from both end-users and business customers – that is, searchers and advertisers. For searchers, it doesn't matter how much you refine your query, you're still going to get crummy search results because there's an unkillable, hidden search term stuck to your query, like a piece of shit that Google keeps sticking to the sole of your shoe.

But for advertisers, this is also a scam. They're paying to be matched to users who search on a brand name, and you didn't search on that brand name. It's especially bad for the company whose name has been appended to your search, because Google has a protection racket where the company that matches your search has to pay extra in order to show up overtop of rivals who are worse matches. Both the matching company and those rivals have given Google a credit-card that Google gets to bill every time a user searches on the company's name, and Google is just running fraudulent charges through those cards.

And, of course, Google put this in writing. I mean, of course they did. As we learned from the documentary The Incredibles, supervillains can't stop themselves from monologuing, and in big, sprawling monopolists, these monologues have to transmitted electronically – and often indelibly – to far-flung co-cabalists.

As Gray points out, this is an incredibly blunt enshittification technique: "it hadn’t even occurred to me that Google just flat out deletes queries and replaces them with ones that monetize better." We don't know how long Google did this for or how frequently this bait-and-switch was deployed.

But if this is a blunt way of Google smashing its fist down on the scales that balance search quality against ad revenues, there's plenty of subtler ways the company could sneak a thumb on there. A Google exec at the trial rhapsodized about his company's "contract with the user" to deliver an "honest results policy," but given how bad Google search is these days, we're left to either believe he's lying or that Google sucks at search.

The paper trail offers a tantalizing look at how a company went from doing something that was so good it felt like a magic trick to being "able to ignore one of the fundamental laws of economics…supply and demand," able to "ignore the demand side…(users and queries) and only focus on the supply side of advertisers."

What's more, this is a system where everyone loses (except for Google): this isn't a grift run by Google and advertisers on users – it's a grift Google runs on everyone.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2023/10/03/not-feeling-lucky/#fundamental-laws-of-economics

My next novel is The Lost Cause, a hopeful novel of the climate emergency. Amazon won't sell the audiobook, so I made my own and I'm pre-selling it on Kickstarter!

[pngblog]

could you perhaps png-ify some shots from the triple baka tf2 (team fortress 2) video on youtube..

im just now realizing how weird this sounds

[bitchfitch]

it is once again that time of the month where I go through the sysiphean torture maze that is Walgreens and my insurances war on me getting my meds consistently.

I just got out of my pill shrink appointment and she, the best doctor on the planet, had the brilliant idea to send off the refill request at the beginning of the appointment, and then call them while on the line with me at the end of it to make sure it gets through

And. It's so funny listening to a doctor chew out the poor insurance guy. "So this medication, which is not controlled, has no significant side effects, and is covered under your policy is being denied why?" "Bc he hasn't taken Adderall -" "he had a heart attack last month and has a history of strokes." "I see that note. I'm pushing it through for approval... it should only take a few days before it's sent off to the pharmacy" "And the Prozac? (a controlled substance that is known to cause addiction)" "Oh yeah the pharmacy is showing that'll be ready tomorrow." "Do you see the disconnect here?"

Anyways we're now trying to see if ordering the qelbree in 3 month supplys reduces the number of times I have to do the sysiphean torture maze that is trying to get my fucking adhd meds.

I don't even take any of the fun ones.

[oatm3al-c00kies]

just saw an edit of CAPTAIN VON TRAPP to a hozier song and i have to say, it felt like a targeted attack.

[bahadurislam011444]

Unveiling the Best SEO Worker in Bangladesh: Driving Digital Success

[stitches-and-icecream]

i personally just fucking hate how any AI generated text results i receive can be copypasted into the search engine to find a multitude of sources and often definitive

they just reworded the text through a complex algorithm that makes it enough to trick your college professor into thinking you didnt plagiarize your essay (which isnt how academic fraud typically occurs anyways but thats for another post or something)

this is just an information accountability barrier is how it reads to me

i already had issues with the text pulls from websites based on some mythical internal algorithmic ranking that i can never know how its made but at least those clearly posted "verywellhealth" or whatever as the source of it for me to clearly examine as being a webpage with *checks webpage* no clear citations of its own

[knuckleduster]

like the presence of algorithmically curated pages on tumblr probably is gonna improve its usability for new users, who then eventually will probably switch to a more self-curated way of engaging with tumblr like we all do, because it is true that tumblr is very hard to engage with as a new user. what is important here with how tumblr has historically handled the addition of algorithmically curated pages is that users have always been able to choose not to interact with these pages in some ways in choosing less algorithm heavy options instead (top posts vs latest posts in search and tag, following feed vs for you feed, etc). as a product strategy it makes a lot of sense to switch which one of these is the default where previously it was the algorithm-low pages, as the algorithm-heavy pages are much more friendly for people who don't already follow a ton of people

[rich4a1]

Spotify’s Discovery Mode: The New Payola Hurting Indie Artists

Making a Scene Presents – Spotify’s Discovery Mode: The New Payola Hurting Indie Artists In the early days of the music industry, the word “payola” was practically a scandal. It referred to the shady practice of record labels secretly paying radio DJs to play their artists’ songs, manipulating what listeners heard and artificially inflating a track’s popularity. It was unethical, it was illegal,…

[firstoccupier]

AI Revolution: Balancing Benefits and Dangers

Not too long ago, I was conversing with one of our readers about artificial intelligence. They found it humorous that I believe we are more productive using ChatGPT and other generic AI solutions. Another reader expressed confidence that AI would not take over the music industry because it could never replace live performances. I also spoke with someone who embraced a deep fear of all things AI,…

[jcmarchi]

AI Explainability and Its Immediate Impact on Legal Tech – Insights from Expert Discussion   - AI News

New Post has been published on https://thedigitalinsider.com/ai-explainability-and-its-immediate-impact-on-legal-tech-insights-from-expert-discussion-ai-news/

AI Explainability and Its Immediate Impact on Legal Tech – Insights from Expert Discussion   - AI News

Last week, leading experts from academia, industry, and regulatory backgrounds gathered to discuss the legal and commercial implications of AI explainability, with a particular focus on its impact in retail. Hosted by Professor Shlomit Yaniski Ravid of Yale Law and Fordham Law, the panel brought together thought leaders to address the growing need for transparency in AI-driven decision-making, emphasising the importance of ensuring AI operates in ethical and legal parameters and the need to ‘open the black box’ of AI decision-making.

Regulatory challenges and the new AI standard ISO 42001

Tony Porter, former Surveillance Camera Commissioner for the UK Home Office, provided insights into regulatory challenges surrounding AI transparency. He highlighted the significance of ISO 42001, the international standard for AI management systems which offers a framework for responsible AI governance. “Regulations are evolving rapidly, but standards like ISO 42001 provide organisations with a structured approach to balancing innovation with accountability,” Porter said. The panel dissociation led by Prof. Yaniski Ravid featured representatives from leading AI companies, who shared how their organisations implement transparency in AI systems, particularly in retail and legal applications.

Chamelio: Transforming legal decision-making with explainable AI

Alex Zilberman from Chamelio, a legal intelligence platform exclusively built for in-house legal teams, addressed the role of AI in corporate legal operations. Chamelio changes how in-house legal teams operate through an AI agent that learns and uses the legal knowledge stored in its repository of contracts, policies, compliance documents, corporate records, regulatory filings, and other business-important legal documents.

Chamelio’s AI agent performs core legal tasks like extracting important obligations, streamlines contract reviews, monitors compliance, and delivers actionable insights that would otherwise remain buried in thousands of pages of documents. The platform integrates with existing tools and adapts to a team’s legal knowledge.

“Trust is the number one requirement to build a system that professionals can use,” Zilberman said. “This trust is achieved by providing as much transparency as possible. Our solution allows users to understand where each recommendation comes from, ensuring they can confirm and verify every insight.”

Chamelio avoids the ‘black box’ model by letting legal professionals trace the reasoning behind AI-generated recommendations. For example, when the system encounters areas of a contract that it doesn’t recognise, instead of guessing, it flags the uncertainty and requests human input. This approach helps legal professionals control important decisions, particularly in unprecedented scenarios like clauses with no precedent or conflicting legal terms.

Buffers.ai: Changing inventory optimisation

Pini Usha from Buffers.ai shared insights on AI-driven inventory optimisation, an important application in retail. Buffers.ai serves medium to large retail and manufacturing brands, including H&M, P&G, and Toshiba, helping retailers – particularly in the fashion industry – tackle inventory optimisation challenges like forecasting, replenishment, and assortment planning. The company helps ensure the right product quantities are delivered to the correct locations, reducing instances of stockouts and excess inventory.

Buffers.ai offers a full-SaaS ERP plugin that integrates with systems like SAP and Priority, providing ROI in months. “Transparency is key. If businesses cannot understand how AI predicts demand fluctuations or supply chain risks, they will be hesitant to rely on it,” Usha said.

Buffers.ai integrates explainability tools that allow clients to visualise and adjust AI-driven forecasts, helping ensure alignment with real-time business operations and market trends. For example, when placing a new product with no historical data, the system analyses similar product trends, store characteristics, and local demand signals. If a branch has historically shown strong demand for comparable items, the system might recommend a higher quantity without any existing data for the new product. Similarly, when allocating inventory between branches and online stores, the system details factors like regional sales performance, customer traffic patterns, and online conversion rates to explain its recommendations.

Corsight AI: Facial recognition in retail and law enforcement

Matan Noga from Corsight AI discussed the role of explainability in facial recognition technology, which is used increasingly for security and customer experience enhancement in retail. Corsight AI specialises in real-world facial recognition, and provides its solutions to law enforcement, airports, malls, and retailers.

The company’s technology is used for applications like watchlist alerting, locating missing persons, and forensic investigations. Corsight AI differentiates itself by focusing on high-speed, and real-time recognition in ways compliant with evolving privacy laws and ethical AI guidelines. The company works with government and its commercial clients to promote responsible AI adoption, emphasising the importance of explainability in building trust and ensuring ethical use.

ImiSight: AI-powered image intelligence

Daphne Tapia from ImiSight highlighted the importance of explainability in AI-powered image intelligence, particularly in high-stakes applications like border security and environmental monitoring. ImiSight specialises in multi-sensor integration and analysis, utilising AI/ML algorithms to detect changes, anomalies, and objects in sectors like land encroachment, environmental monitoring, and infrastructure maintenance. “AI explainability means understanding why a specific object or change was detected. We prioritise traceability and transparency to ensure users can trust our system’s outputs,” Tapia said. ImiSight continuously refines its models based on real-world data and user feedback. The company collaborates with regulatory agencies to ensure its AI meets international compliance standards.

The panel underscored the important role of AI explainability in fostering trust, accountability, and ethical use of AI technologies, particularly in retail and other high-stakes industries. By prioritising transparency and human oversight, organisations can ensure AI systems are both effective and trustworthy, aligning with evolving regulatory standards and public expectations.

Watch the full session here

[mehmetyildizmelbourne-blog]

A Deep Dive into the Challenges at Medium

Lessons for Writers and Digital Platforms Transcript of an an interactive audio by Dr Michael Broadly Today, we’re navigating some murky waters as we examine the evolving dynamics of Medium.com. Our guide for this journey is a recent newsletter by Dr. Michael Broadly, a seasoned writer, editor, and advocate for Medium. Longtime listeners will recognize him from previous episodes where his…

[read-online]

This video explores how Artificial Intelligence (AI) is creating new job opportunities and income streams for young people. It details several ways AI can be used to generate income, such as developing AI-powered apps, creating content using AI tools, and providing AI consulting services.

The video also provides real-world examples of young entrepreneurs who are successfully using AI to earn money. The best way to get started is to get today the “10 Ways To Make Money With AI for Teens and Young Adults”

[millenari]

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are. 

Improve our algorithmic ranking capabilities across all feeds. 

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs. 

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread. 

Remove clutter in the conversation by collapsing reblog threads. 

Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it. 

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  

Most importantly, our messages should be thoughtful and should never come across as spammy.  

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  

Identify opportunities for personalization within our email messages. 

Test what the right daily push notification limit is. 

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users. 

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.

[lackadaisycats]

Video essay by Jellybox about what's good and bad about indie animation!

Wanted to share this in case it's helpful to anyone wanting to pursue making animation independently. It's also for fans of indie animation who may want some insight into how an indie studio works, why indie cartoons are always selling merch, why release schedules are often erratic, etc.

I also wanted to clarify the video's context, because it seems to have been somewhat misconstrued in some circles. Not long ago, WGA and SAG strikes, followed by TAG negotiations were very much in the news, shining light on the struggles the artists, writers, and actors in the Hollywood studio system are facing. In response, the words 'just go indie' have been tossed around quite a bit lately.

Gene and Sean at Jellybox approached us a few months back explaining that they were planning to make a video about the realities of running an indie studio/producing indie animation, largely in response to that 'just go indie' attitude. They were curious if we'd be willing to share our experience, including information about actual costs and the various difficulties and complications we've encountered. We said yes! We'd like for people to know what it's like. As much as it might look appealing next to the currently very broken studio system, indie has its own set of problems, and we think it's a good idea to be transparent about that because talking about problems is how you begin to address them.

Of course, while you get creative freedom and you have no shareholders to appease with indie production, the primary struggle you're always going to face is funding…and funding avenues are limited. Banks aren't eager to hand out business loans to freelance artists making cartoons, for instance. Social media algorithms reward frequent updates you can't swing with hand-drawn animated content, so you can't rely much on things like AdSense. You can't really insert sponsored ads into your animated videos without being too obtrusive. You can take on client work, but that interferes with your ability to focus on own animated project. Crowdfunds can be great for seed money, but they're also a ton of work to fulfill, and fulfillment itself will tend to eat up a considerable amount of the funds you've raised. Once your animation is produced, there is no well established way to sell the animated episode itself like there is for, say indie games sold on Steam. So, while we consider ways to try to make the terrain a bit more hospitable to indie creations, if nothing else, let this explain why productions rely a lot on merch drops!

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And hey, if you're an animation fan, consider supporting the independent productions you enjoy, whether you're tossing a few dollars their way, buying their merch, or just mentioning them to friends:

The Far-Fetched team is launching a crowdfund very soon to help them complete their pilot!

The Monkey Wrench team is killing it lately, and they deserve so much more fanfare than they've gotten!

And of course, thank you to the excellent folks at Jellybox for starting an important conversation!

[airwavesdotblog]

The Geopolitical Chessboard: NATO’s Reinforcement and Russia’s Countermove

May 28, 2024 Summary: Poland has unveiled an ambitious defense strategy called the “east shield” to fortify its eastern border with Russia and Belarus. This plan includes a multi-layered defensive line featuring barriers, anti-tank ditches, and surveillance systems. It represents the largest defense effort on NATO’s eastern flank since World War II. The initiative is part of a broader response…