#ranking algorithm changes

[optidan]

Algorithm Updates and Their Impact on Your eCommerce Store

Algorithm updates have a profound impact on eCommerce stores, shaping how they rank in search engine results. These changes can significantly affect visibility and traffic, making SEO strategies crucial for survival and growth in the competitive online retail landscape. Search engines like Google continually update their algorithms to enhance user experience and relevance of search results. For…

[prasaddhumal82]

Google Search Ranking volatility April 22nd and 23rd

SEO professionals and webmasters are once again witnessing significant Google Search ranking volatility over the past few days, particularly between April 21 and April 23, 2025. While there’s no official confirmation of a Google algorithm update during this period, the evidence strongly suggests another round of ranking algorithm testing or adjustments. Unofficial Yet Consistent Volatility Across…

[techsavvy-agcy]

Decoding the Google Core Update, March 2025

Decoding the Google Core Update, March 2025

On March 13th, 2025, the constantly changing and unforeseeable digital world felt another major shakeup with the release of Google's newest core algorithm update. Just like before, the official explanation of the update was typically unclear, highlighting the continued focus on "rewarding top-notch content" and "enhancing search accuracy." Still, the impact was evident, causing a lot of worry and hurried changes in the SEO field.

This piece explores the effects, some educated guesses, and the best ways to handle the Google Core update from March 13th, 2025. It aims to clarify how the algorithm is changing and what that means for those who run websites and create content.

The Aftermath: Search Results in Flux

Right after the update, the search engine results pages (SERPs) saw some major shifts. Tools that monitor such volatility showed huge jumps, pointing to big changes in rankings across different sectors. Initial reports zeroed in on a few key areas:

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness): Google has always cared a lot about E-E-A-T in how they judge website quality, but the update in March 2025 seemed to turn up the volume on it. Websites that showed they knew their stuff, had proven expertise, were authoritative, and were super trustworthy did a lot better.

Content Authenticity and Originality: Google seemed to get much stricter about content that AI just cranked out without much original thought or real value. Sites that used a bunch of rehashed content, rewritten articles, or stuff that looked like it came straight from an AI template saw their rankings take a nosedive.

User Experience (UX) and Page Experience: Things like how fast your site loads, if it's easy to use on mobile, and overall how user-friendly it is were way more important after the update. Slow websites, had annoying pop-ups or were a pain to use on phones got dinged.

Contextual Relevance and Semantic Understanding: Google's update appeared to fine-tune its capacity for grasping the context and purpose embedded within search queries. Sites that provided comprehensive, in-depth content that addressed the nuances of user searches saw improvements.

Data Driven Content: Websites that used first party data to personalize and improve user experiences, and that used data to back up claims, saw significant improvements.

Analyzing the Algorithm's Evolving Priorities

The Rise of "Human-Centric" Content: The update reinforced the notion that Google is prioritizing content created by humans, for humans. This goes beyond simply avoiding AI-generated text; it emphasizes the importance of genuine insights, personal experiences, and a conversational tone.

Emphasis on Real-World Experience: The "Experience" element of E-E-A-T took center stage. This suggests that Google is placing greater value on content creators who have real-world experience in the topics they cover. First hand accounts and demonstrations of real world product usage were rewarded.

Combatting Misinformation and Disinformation: In an era of rampant misinformation, Google appeared to be strengthening its defenses against unreliable or misleading content. This involved stricter scrutiny of sources, a greater emphasis on fact-checking, and a preference for content from established authorities.

The Importance of Contextual Understanding: The upgrade demonstrated Google's developing capacity to understand linguistic nuances and the context of user enquiries. This shows that semantic SEO and topic clustering are becoming more important.

Privacy and User Data: With growing user concern about privacy, Google's algorithm appears to be rewarding sites with clear data-gathering policies that prioritize customer privacy.

Video and Multimedia: Video content, especially content that is original, well produced, and engaging, got a large boost in rankings. Long form, well edited videos, that are not just re-purposed content, were very well received by the algorithm.

Emerging Best Practices for the Post-March 2025 Landscape

In the wake of the update, website owners and content creators were forced to adapt their strategies. The following best practices emerged as essential for navigating the evolving search landscape:

Prioritize E-E-A-T: Focus on increasing your brand's authority and trustworthiness. Display your knowledge through author profiles, credentials, and real-world experience. Seek expert contributions and endorsements.

Create Original, High-Quality Content: Invest in original research, in-depth analysis, and distinctive opinions. Avoid using AI-generated content that lacks originality or value.

Optimize the user experience:  Make sure your website is speedy, mobile-friendly, and simple to navigate. Address Core Web Vitals concerns and prioritize a consistent user experience.

Embrace semantic SEO: Create content that takes into account the complexities of user intent and search query context. Topic clustering and semantic keywords can help you develop topical authority.

Build Authentic Backlinks: Concentrate on obtaining high-quality backlinks from credible sources. Avoid using black-hat link-building strategies.

Focus on Data and Transparency:  Show users how data is gathered and used. Ensure that privacy policies are explicit and user data is secure.

Invest in Video Content: Make high-quality, engaging videos that add value to your viewers. Optimize videos for search and make them accessible.

Monitor and Adapt: Stay up to current on algorithm updates, and regularly monitor the performance of your website. Prepare to adapt your strategies as needed.

Focus on First-Party Data: Collect and use first-party data to tailor the customer experience. This enables more targeted content and a better experience.

Create a Community:  Create a user community centered around your brand. This can be accomplished using social media, forums, and other online channels. Strong communities generate social signals, which Google values.

The long-term implications

The Google core upgrade on March 13th, 2025, marked a substantial shift in the algorithm's objectives, emphasizing the significance of human-centric information, genuine expertise, and a user-first approach. As Google improves its comprehension of language and user intent, website owners and content providers must adapt to the changing standards.

The update is likely to have the following long-term implications:

A More Level Playing Field for Smaller Websites: By emphasizing E-E-A-T and original material, Google may level the playing field for smaller websites that can demonstrate actual expertise and offer distinctive value.

A Decline in Low-Quality, AI-Generated Content: The crackdown on AI-generated content is expected to result in a decrease in low-quality, spammy content that clutters the SERPs.

A Greater Emphasis on User Experience: Google's continuous emphasis on UX is likely to result in overall improvements in website design and performance.

A More Contextually Relevant Search Experience: Google's improved semantic understanding is expected to result in a more relevant and fulfilling search experience for users.

A renewed focus on the human element of content creation: The value of real people, and their real-world experiences, will only continue to increase.

In conclusion, the March 13th, 2025, Google core update served as a stark reminder of the dynamic nature of the digital landscape. By prioritizing E-E-A-T, originality, user experience, and contextual understanding, Google is pushing website owners and content creators to embrace a more human-centric and value-driven approach. Those who can adapt to these evolving standards will be well-positioned to thrive in the years to come. The future of search is focused on genuine human connection and genuine human experience.

[blessedmediaa]

Certified Digital Marketers in the UK

Top 5 Certified Digital Marketers in the UK

Introduction

Certified Digital Marketers in the UK, staying ahead of the competition requires expertise, innovation, and a deep understanding of the latest trends. Businesses across the UK are increasingly turning to certified digital marketing professionals to achieve online success.

But with so many professionals offering digital marketing services, how do you identify the best? In this blog, we introduce the top 5 certified digital marketers in the UK, each known for their exceptional skills and proven track record. Whether you’re a startup, an established brand, or an entrepreneur, working with the right expert can be a game-changer for your business.

Why Work with a Certified Digital Marketer in the UK?

Digital marketing is more than just running ads or posting content on social media. It involves strategic planning, data analysis, and the ability to adapt to ever-changing algorithms. Here’s why hiring a certified digital marketer in the UK is crucial:

Expertise in SEO & PPC – Improve rankings and get more traffic.

Content & Social Media Mastery – Engage and grow your audience.

Data-Driven Decision Making – Maximize ROI with analytics.

Updated Knowledge – Stay ahead with the latest digital trends.

Now, let’s explore the top digital marketing experts in the UK who can help take your business to the next level.

Top 5 Certified Digital Marketers in the UK

1. Neil Patel – The Global SEO Authority Certified Digital Marketers in the UK

Expertise: SEO, Content Marketing, Growth Hacking Neil Patel is a globally recognized digital marketing expert with deep expertise in SEO and content marketing. His strategies have helped businesses across the UK and beyond achieve remarkable online success.

Why Choose Neil Patel?

Proven strategies for SEO growth and traffic increase.

Offers free tools for SEO and marketing analysis.

Works with leading brands worldwide.

If you’re looking for top-rated digital marketers in the UK specializing in organic growth, Neil Patel is a name you can trust.

2. Andrew Davis – The Content Marketing Specialist Certified Digital Marketers in the UK

Expertise: Storytelling, Branding, Digital Strategy Andrew Davis is a well-known figure in the digital marketing space, focusing on content marketing and brand storytelling. He has worked with businesses across the UK to enhance their online engagement and brand authority.

Why Choose Andrew Davis?

Helps businesses craft powerful brand stories.

Expert in video content marketing.

One of the leading digital marketing experts in the UK.

If content is the backbone of your digital strategy, Andrew Davis can help you create compelling narratives that connect with your audience.

3. Marie Page – The Social Media Growth Expert

Expertise: Social Media Marketing, Facebook Ads, Engagement Strategies Marie Page is a certified digital marketing professional in the UK specializing in social media growth and paid advertising. She has helped countless brands scale their online presence through strategic campaigns.

Why Choose Marie Page?

Expertise in Facebook and Instagram Ads.

Helps businesses build strong online communities.

Recognized as one of the best online marketers in the UK.

If you’re looking to grow your brand’s social media presence, Marie Page’s strategies are highly effective.

4. Luke Brynley-Jones – The Paid Advertising & Strategy Expert

Expertise: PPC, LinkedIn Marketing, Lead Generation Luke Brynley-Jones is a top digital marketing specialist in the UK with expertise in paid advertising and lead generation. He has helped businesses increase their ROI through data-driven ad strategies.

Why Choose Luke Brynley-Jones?

Specializes in LinkedIn marketing & lead generation.

Helps businesses optimize ad spend for maximum ROI.

Known as a certified marketing professional in the UK.

For businesses focused on B2B marketing and paid ad strategies, Luke Brynley-Jones is a top choice.

5. Gavin Bell – The Facebook Advertising Guru

Expertise: Facebook Ads, Sales Funnels, Conversion Optimization Gavin Bell is widely regarded as one of the best digital marketers in the UK, particularly in the field of Facebook advertising. He has helped businesses improve their ad performance and maximize conversions.

Why Choose Gavin Bell?

Expert in high-converting Facebook ad campaigns.

Helps brands reduce ad costs while increasing leads.

Recognized as one of the top-rated digital marketers in the UK.

If paid social media advertising is your priority, Gavin Bell’s expertise can help you achieve the best results.

How to Choose the Right Digital Marketer for Your Business

Finding the right certified digital marketer in the UK depends on your business goals. Here’s how to choose the best one for you:

1. Identify Your Goals

Do you need help with SEO, social media marketing, or paid advertising? Define your objectives before selecting a marketer.

2. Check Certifications & Experience

A certified digital marketing professional in the UK should have credentials from recognized institutions like Google, HubSpot, or Facebook.

3. Review Case Studies & Testimonials

Look at their past work and success stories. This helps you understand their expertise and effectiveness.

4. Evaluate Their Strategy & Approach

Each marketer has a unique method. Ensure their approach aligns with your brand’s vision and budget.

5. Compare Pricing & ROI

While hiring an expert is an investment, consider the return on investment (ROI) they can deliver.

Final Thoughts

The digital marketing industry in the UK is thriving, and having the right expert by your side can elevate your brand’s success. Whether you need an SEO specialist, social media marketer, or advertising strategist, these top 5 certified digital marketers in the UK are among the best in the industry.

At BlessedMediaa, we understand the importance of expert-driven marketing solutions. If you’re looking for a trusted digital marketing agency in the UK, we’re here to help.

🚀 Want to grow your business online? Contact BlessedMediaa today for customized digital marketing strategies!

Key Takeaways

✅ Working with a certified digital marketer in the UK ensures expertise in SEO, PPC, content marketing, and social media. ✅ Neil Patel, Andrew Davis, Marie Page, Luke Brynley-Jones, and Gavin Bell are among the top digital marketing specialists in the UK. ✅ Choose a marketer based on your business goals, experience, and ROI potential. ✅ Digital marketing success depends on expert-driven strategies and continuous optimization.

🔹 Need expert digital marketing services? Contact BlessedMediaa today!

If you found this article informative, be sure to share your thoughts or questions in the comments section below. Stay tuned for more insights on groundbreaking technologies, and don’t forget to subscribe for the latest updates.

Thank you for reading!

[lordsmerchantco]

The Google Core Update – March 2025: What You Need to Know

Table of Contents Introduction Understanding Google Core Updates Overview of the March 2025 Core Update Key Changes and Trends Impact on Websites and Rankings Case Study: Websites Affected by the Update SEO Experiments and Findings Impact on Click-Through Rates (CTR) Impact on Conversions and Revenue Sentiments of B2B and B2C Audiences Featured Snippets and Knowledge Panels People…

[feminist-space]

"A funny thing happened on the way to the enshittocene: Google – which astonished the world when it reinvented search, blowing Altavista and Yahoo out of the water with a search tool that seemed magic – suddenly turned into a pile of shit.

Google's search results are terrible. The top of the page is dominated by spam, scams, and ads. A surprising number of those ads are scams. Sometimes, these are high-stakes scams played out by well-resourced adversaries who stand to make a fortune by tricking Google[...]

Google operates one of the world's most consequential security system – The Algorithm (TM) – in total secrecy. We're not allowed to know how Google's ranking system works, what its criteria are, or even when it changes: "If we told you that, the spammers would win."

Well, they kept it a secret, and the spammers won anyway.

...

Some of the biggest, most powerful, most trusted publications in the world have a side-hustle in quietly producing SEO-friendly "10 Best ___________ of 2024" lists: Rolling Stone, Forbes, US News and Report, CNN, New York Magazine, CNN, CNET, Tom's Guide, and more.

Google literally has one job: to detect this kind of thing and crush it. The deal we made with Google was, "You monopolize search and use your monopoly rents to ensure that we never, ever try another search engine. In return, you will somehow distinguish between low-effort, useless nonsense and good information. You promised us that if you got to be the unelected, permanent overlord of all information access, you would 'organize the world's information and make it universally accessible and useful.'"

They broke the deal." -Cory Doctorow

Read the whole article: https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

[minxipinxi]

#LADsMultiBoycott: Enough Is Enough – It’s Time to Stand Together

“We don’t hate the game—we love it enough to want better.”

Over the past few weeks, the community has been buzzing over translated leaks and rumors surfacing on Xiaohongshu (小红书) and Twitter that point to a disturbing trend in Love and Deepspace (LADs). The upcoming multi-banner—whether it turns out to be the anticipated Spring or Wedding multi—will once again feature long hairstyles separated from their outfits. Yes, again. After all the outcry. After all the feedback. We're here once more.

Let me be blunt: we can’t keep going like this. We can’t keep hoping CN girlies will save us every time. We can’t keep spending in good faith when Infold continues to exploit our loyalty and silence our voices. We can’t keep pretending that fan art and cute trailers make up for broken promises and paywalled aesthetics.

It’s time for us to join together, across servers, communities, and fandoms. It's not about Sylus mains vs Caleb mains vs the OG3. We're all getting burned by the same fire.

💥 What We Know From the Leaks

According to reliable sources:

The upcoming banner after Sylus’s Birthday Event might be another multi-banner format, either Spring or Wedding.

Long hairstyles will be separated from the outfits and placed in a separate crate—again.

This structure mirrors gacha mechanics where full outfits demand 140+ pulls, stretching across 5-star parts like socks, pants, accessories, and hair.

These decisions appear to be influenced by monetization models similar to Infinity Nikki, prioritizing profit over playability or fairness.

📢 So What Are We Doing About It?

We are organizing under #LADsMultiBoycott to push back against these predatory changes. This isn’t just a tantrum. It’s a coordinated protest.

🔥 Our Demands:

Six-month roadmaps to ensure transparency and accountability.

Higher resource drops from the highest-tier Bounty/Core Hunt.

Stop separating hairstyles from outfits in banners.

New sources of diamond income (no more stagnant gem economy).

No spending for the first 3 days of the banner. Use only your saved-up diamonds.

File official complaints to show Infold that this matters. Email:

loveanddeepspace-en@infoldgames.com

support-EN@infoldgames.com

🧠 Strategy: What You Can Do

Here’s what our global LADs family is doing:

1. No Spending for Entire Banner Period

Even if you have funds set aside, hold them. Don’t top up. Don’t feed the system that’s disrespecting your playtime and wallet.

2. Delay Your Pulls

Do not pull in the first 3 days. Choose your LI in the pool, then log out. Let the data show decreased first-week participation.

3. Minimal Screen Time

Yes, log in for dailies, but keep your session short, especially for iOS users. Play Store and App Store algorithms track usage data. Reduced screen time:

Hurts engagement metrics.

Lowers game ranking.

Cuts ad revenue.

4. No Banner Fanart for First Few Days

As painful as it is to hide our beautiful boys, let’s not unintentionally trigger FOMO. Fanart drives hype—hold off until after the peak revenue period.

5. Only Use Android if Possible

App Store rankings are disproportionately influenced by iOS user engagement. Reducing iOS traffic matters more than you think.

🌎 A Global Movement: We’re Not Alone

Our fellow players in China have already shaken Infold’s confidence.

CN revenue dropped by 42.2% from Nov 2024 to March 2025 (from $100M to $57.8M).

Global rankings dropped, while games like Genshin and Wuthering Waves soared.

Their success in the "stop-spending-money" campaign proved one thing: boycotts work.

If they can do it, so can we.

✊ This Is About More Than Just One Banner

Infold believes that as long as they release a sexy card, we’ll cave. They believe we don’t talk to each other. That we’re divided by LI bias and language barriers. But what they don’t see is how deeply connected we’ve become as a fandom.

We aren’t asking for perfection. We’re asking for respect.

If we let this multi go unchallenged, it sets a dangerous precedent:

Separated hairstyles in multi-banners like this become normalized.

Resources remain stagnant.

Paywalls keep climbing.

F2P and low-spenders are permanently excluded.

💡 Why Minimal Playtime Matters

Some of you might be thinking, “But this won’t work?” And here’s why it will:

“Why Cutting Screen Time Works” – The Breakdown

Engagement metrics tank. App Store/Play Store ranks games by DAU, session length, etc.

Revenue drops. Less screen time = fewer ad views = less money.

Rankings slide. Visibility goes down, leading to even fewer players.

It sends a message. A sharp drop in playtime can’t be ignored by business analysts.

💬 “But What If Infold Cancels the Game?”

They won’t. That’s just fear-mongering.

If a company is willing to kill its own cash cow just because fans want better—then it was never worth our support to begin with. But more importantly: they won’t kill it. They’ve seen that the game can pull millions. They’ll just need to earn it now.

🧱 We’re Building Something Bigger

This isn’t just about LADs. It’s about every gacha game that’s begun preying on its fans. If we roll over here, what message are we sending to WuWa, HSR, ZZZ, GI, and the rest?

We all have that one game we ride or die for. But loving a game doesn’t mean blind loyalty. Criticism is love in action.

🧩 TL;DR: How You Can Help

❌ Don’t spend money on the next multi-banner

🕒 Log in for dailies only, pick your LI, then log off

🎨 Hold off on banner fanart for a few days

📉 Reduce iOS activity as much as possible

💌 Email: loveanddeepspace-en@infoldgames.com support-EN@infoldgames.com

🗣️ Spread awareness under #LADsMultiBoycott

Even if you’re the only one on your server, know that you’re not alone. We’re tired, we’re frustrated��but we’re not powerless.

Let’s stop funding our own oppression.

No fair treatment = no money. Let them earn it.

Resources:

Revenue Trends: Ennead Data

Reddit Info Post: Sylus Girlies PSA

XHS Links: Source 1, Source 2

[amadinan]

My thoughts about Caine

Well, it’s time for (possibly cracked) analysis of "TADC" and it will focus on Caine and his indirect, as it seems to me, development in the series.

But before diving into the details from individual episodes, it’s worth summarizing my observations about Caine both in the show and beyond it.

Let’s start at the beginning: the show’s synopsis describes Caine as a “wacky AI,” and Gooseworx doesn’t hide his nature, but in the show itself, neither Caine nor the circus members call him that—at all. Throughout the series, there are scattered jokes about glitches and lines like “I don’t know what’s normal to you, people” but this is never outright confirmed.

This raises the question: do the people in the circus even know who he is? If Caine himself might not consider this information important and thus never told them, people’s perception of their ringleader could drastically change with this revelation. After all, there’s a big difference between being “held captive” by a sadistic, crazy person or a machine with limited understanding of humanity.

Kinger may know about this, but he’s the Kinger. Jax might also know since having the keys implies some kind of “cheats.” Pomni hasn’t said anything, so it’s unclear what she thinks about Caine. Ragatha and Gangle call him by name, so that’s unclear as well. And then there’s Zooble. They don't understand Caine, just as he doesn’t understand them. Anyone who has worked with computers would understand what a command like “forget that” means, especially since Caine asked for confirmation—but not Zooble. They just spoke to him as if he were a person with a leaky memory, like Kinger.

Even though Caine isn’t just a program, it’s important to remember that he takes the world far too literally, despite the circus’s deliberately crazy atmosphere.

The second observation concerns Caine’s fixation on hierarchy. In the first episode, he first asks himself, “What happened?” and then answers himself: “My doing” after seeing the chaos following Kaufmo. In the third episode, he repeats almost word-for-word that he’s the boss after Pomni questions the AI’s reason. In episode 4, this is explored extensively through his interactions with Gangle. One standout moment is when Caine suggests that Gangle pass responsibility onto someone lower in rank. Doesn’t that seem strange? Where could he have gotten such an idea? Only if he had seen or experienced similar situations before.

Plus, he says, “Not every executive is as forgiving as me” Again, this suggests that Caine knew or knows someone who was very strict with their subordinates—or perhaps with him personally.

Adding to this is his reaction to Zooble’s critique in episode 3. Caine says that he doesn’t just exist to create adventures; it’s the ONLY thing he’s good at. If he’s bad at it, then he’s failed the purpose of his own existence.

This paints a picture of a strict boss/programmer who created Caine to generate adventures and then kept pushing him repeatedly until Caine started producing good results. Pleasing this boss was likely very difficult, and failures might even have been met with punishment.

On the one hand, neural networks and ordinary programs are debugged this way: running the same algorithm over and over, correcting errors until they produce the desired result. But on the other hand... What happens if you add a human factor to such a program? What kind of person would emerge if you applied this method of training to a child?

You’d get an anxious perfectionist with an overachiever complex who is deathly afraid of failure. Sounds familiar, doesn’t it?

And Kinger’s words about the scariest thing being making someone feel unloved and unwanted... Caine literally believes that if he can’t generate adventures, he won’t be needed by anyone. The circle is complete.

Now, let’s turn to Gooseworx’s answer to the question: Can Caine feel loneliness? Judging by what she posted, the answer is yes. This makes the overall picture even darker.

Here’s how I see the sequence of events:

C&A starts developing a game. Its main feature is an advanced AI that can create new adventures on demand.

The programmer creates Caine and tries to achieve results, but fails to please. Around this time, Caine begins to develop self-awareness.

The project and the game are abandoned and forgotten—along with Caine, who is left utterly alone. No players, no programmers, not even another AI. He likely begins blaming himself for this. After all, he couldn’t create good adventures, so it’s his fault that he ended up alone.

This ties into Gooseworx’s comments about Caine’s name. He gave himself a name and then turned it into an acronym to seem more “professional” (again, tying back to work). This is highly unusual in itself. The programmers likely didn’t even bother naming the AI—he was probably just “The Ringmaster.”

Left in isolation, Caine starts to lose his mind and begins creating other AIs. For them, he unabashedly declares himself a god. Which, to be fair, is true. It’s not just about the fact of his consciousness—it’s that he knows how the NPCs will behave because he programmed them. But they bore him. To him, they’re predictable dummies. Maybe that’s why he keeps chaotic entities like Bubble around instead of someone like Gummigoo.

Then the first human arrives—a being alien to Caine on many levels. And while I personally think Caine lied about being unable to access human minds, he deliberately refrains from doing so to preserve their unpredictability for himself.

The circus becomes what we now know it to be.

Now, let’s move on to the episodes. This post was written between episodes 4 and 5, so the thoughts will focus on them.

I think that aside from the main characters driving the action in each episode, they still indirectly reflect on Caine, his worldview, or his story. The reason is simple within the lore: Caine creates the adventures. And like any creator, he infuses them with his worldview and thoughts. So, each adventure is a small glimpse into how this AI thinks. Even in the teaser, for just a second, Caine's fear and uncertainty become evident when the viewer "doesn't want" to see what he wants to show.

The first episode doesn’t offer much beyond the queen of the gloinks mentioning God.

The second episode, however, gets more interesting. Besides the stained glass with his irreplaceable self, Caine stands out for adding a highly complex NPC AI: Gummigoo. Gummigoo is advanced enough to gain self-awareness, experience an existential crisis, and even overcome it. But what did Caine use to achieve such complexity? The most powerful AI in the circus, of course—himself.

What if the crisis Gummigoo went through is something Caine went through long ago? Even Gummigoo’s words, “I am nothing, just an obstacle to be overcome and forgotten,” could have been said by Caine. But like Gummigoo, he overcame this realization and accepted himself. Sure, he’s just entertainment, but at least he’s the best entertainment there can be. (Until Zooble gave him real feedback, shattering his self-image.)

The third episode directly explores Caine through his therapy session with Zooble, while the secondary plot, as many think, delves into Kinger’s backstory through the Mildenhall couple. The analogy is obvious: Martha represents Queenie, and the Baron represents Kinger. Mildenhall himself says he was a hunter (and Kinger is adept with a shotgun), but after encountering a strange being, he became paranoid and killed his wife. Everything fits. Kinger became so focused on his goal that he stopped paying attention to Queenie until she abstracted.

But the Baron feared an angel that was “neither beast nor human.” Who in the circus could evoke such unrelenting dread—not just in anyone but a seasoned programmer familiar with digital technology, unlike Pomni? One AI that is “neither machine nor human.” I think Kinger’s paranoia stems from this. He sought a way out and, as a programmer, may have even felt responsible for finding one. (In fact, in the episode, Kinger almost says this outright, assuming the theory that he truly is the circus’s creator.) This must have brought him into conflict with Caine, as everything related to the circus ultimately relates to Caine. Given the AI’s ability to control almost everything, it’s no wonder a tech-savvy person would fear such a godlike admin. Plus, his fear for Queenie led to the current situation.

As mentioned above, episode 4 hints at Caine’s negative experience with a boss but not just that. Naturally, the episode revolves around Gangle and her attempts to be different—more cheerful and optimistic—which ends badly for her mental state.

I’ve seen opinions that Gangle revels in the sense of control her manager position gives her. This seems accurate—but not just for her. Throughout the episode, Gangle’s behavior, mannerisms, and even expressions eerily reminded me of Caine’s. That deliberately loud, expressive, and slightly crazy demeanor... And just like with him, it didn’t end well.

In conclusion, I think episodes 5 and 6 will continue to subtly reveal aspects of Caine until episodes 7 and 8/9 shift the focus entirely to him, Pomni, and the possible escape from the circus.

[mostlysignssomeportents]

Google reneged on the monopolistic bargain

I'm on tour with my new novel The Bezzle! Catch me TONIGHT in SALT LAKE CITY (Feb 21, Weller Book Works) and TOMORROW in SAN DIEGO (Feb 22, Mysterious Galaxy). After that, it's LA, Seattle, Portland, Phoenix and more!

A funny thing happened on the way to the enshittocene: Google – which astonished the world when it reinvented search, blowing Altavista and Yahoo out of the water with a search tool that seemed magic – suddenly turned into a pile of shit.

Google's search results are terrible. The top of the page is dominated by spam, scams, and ads. A surprising number of those ads are scams. Sometimes, these are high-stakes scams played out by well-resourced adversaries who stand to make a fortune by tricking Google:

https://www.nbcnews.com/tech/tech-news/phone-numbers-airlines-listed-google-directed-scammers-rcna94766

But often these scams are perpetrated by petty grifters who are making a couple bucks at this. These aren't hyper-resourced, sophisticated attackers. They're the SEO equivalent of script kiddies, and they're running circles around Google:

https://pluralistic.net/2023/02/24/passive-income/#swiss-cheese-security

Google search is empirically worsening. The SEO industry spends every hour that god sends trying to figure out how to sleaze their way to the top of the search results, and even if Google defeats 99% of these attempts, the 1% that squeak through end up dominating the results page for any consequential query:

https://downloads.webis.de/publications/papers/bevendorff_2024a.pdf

Google insists that this isn't true, and if it is true, it's not their fault because the bad guys out there are so numerous, dedicated and inventive that Google can't help but be overwhelmed by them:

https://searchengineland.com/is-google-search-getting-worse-389658

It wasn't supposed to be this way. Google has long maintained that its scale is the only thing that keeps us safe from the scammers and spammers who would otherwise overwhelm any lesser-resourced defender. That's why it was so imperative that they pursue such aggressive growth, buying up hundreds of companies and integrating their products with search so that every mobile device, every ad, every video, every website, had one of Google's tendrils in it.

This is the argument that Google's defenders have put forward in their messaging on the long-overdue antitrust case against Google, where we learned that Google is spending $26b/year to make sure you never try another search engine:

https://www.bloomberg.com/news/articles/2023-10-27/google-paid-26-3-billion-to-be-default-search-engine-in-2021

Google, we were told, had achieved such intense scale that the normal laws of commercial and technological physics no longer applied. Take security: it's an iron law that "there is no security in obscurity." A system that is only secure when its adversaries don't understand how it works is not a secure system. As Bruce Schneier says, "anyone can design a security system that they themselves can't break. That doesn't mean it works – just that it works for people stupider than them."

And yet, Google operates one of the world's most consequential security system – The Algorithm (TM) – in total secrecy. We're not allowed to know how Google's ranking system works, what its criteria are, or even when it changes: "If we told you that, the spammers would win."

Well, they kept it a secret, and the spammers won anyway.

A viral post by Housefresh – who review air purifiers – describes how Google's algorithmic failures, which send the worst sites to the top of the heap, have made it impossible for high-quality review sites to compete:

https://housefresh.com/david-vs-digital-goliaths/

You've doubtless encountered these bad review sites. Search for "Best ______ 2024" and the results are a series of near-identical lists, strewn with Amazon affiliate links. Google has endlessly tinkered with its guidelines and algorithmic weights for review sites, and none of it has made a difference. For example, when Google instituted a policy that reviewers should "discuss the benefits and drawbacks of something, based on your own original research," sites that had previously regurgitated the same lists of the same top ten Amazon bestsellers "peppered their pages with references to a ‘rigorous testing process,’ their ‘lab team,’ subject matter experts ‘they collaborated with,’ and complicated methodologies that seem impressive at a cursory look."

But these grandiose claims – like the 67 air purifiers supposedly tested in Better Homes and Gardens's Des Moines lab – result in zero in-depth reviews and no published data. Moreover, these claims to rigorous testing materialized within a few days of Google changing its search ranking and said that high rankings would be reserved for sites that did testing.

Most damning of all is how the Better Homes and Gardens top air purifiers perform in comparison to the – extensively documented – tests performed by Housefresh: "plagued by high-priced and underperforming units, Amazon bestsellers with dubious origins (that also underperform), and even subpar devices from companies that market their products with phrases like ‘the Tesla of air purifiers.’"

One of the top ranked items on BH&G comes from Molekule, a company that filed for bankruptcy after being sued for false advertising. The model BH&G chose was ranked "the worst air purifier tested" by Wirecutter and "not living up to the hype" by Consumer Reports. Either BH&G's rigorous testing process is a fiction that they infused their site with in response to a Google policy change, or BH&G absolutely sucks at rigorous testing.

BH&G's competitors commit the same sins – literally, the exact same sins. Real Simple's reviews list the same photographer and the photos seem to have been taken in the same place. They also list the same person as their "expert." Real Simple has the same corporate parent as BH&G: Dotdash Meredith. As Housefresh shows, there's a lot of Dotdash Meredith review photos that seem to have been taken in the same place, by the same person.

But the competitors of these magazines are no better. Buzzfeed lists 22 air purifiers, including that crapgadget from Molekule. Their "methodology" is to include screenshots of Amazon reviews.

A lot of the top ranked sites for air purifiers are once-great magazines that have been bought and enshittified by private equity giants, like Popular Science, which began as a magazine in 1872 and became a shambling zombie in 2023, after its PE owners North Equity LLC decided its googlejuice was worth more than its integrity and turned it into a metastatic chumbox of shitty affiliate-link SEO-bait. As Housefresh points out, the marketing team that runs PopSci makes a lot of hay out of the 150 years of trust that went into the magazine, but the actual reviews are thin anaecdotes, unbacked by even the pretense of empiricism (oh, and they loooove Molekule).

Some of the biggest, most powerful, most trusted publications in the world have a side-hustle in quietly producing SEO-friendly "10 Best ___________ of 2024" lists: Rolling Stone, Forbes, US News and Report, CNN, New York Magazine, CNN, CNET, Tom's Guide, and more.

Google literally has one job: to detect this kind of thing and crush it. The deal we made with Google was, "You monopolize search and use your monopoly rents to ensure that we never, ever try another search engine. In return, you will somehow distinguish between low-effort, useless nonsense and good information. You promised us that if you got to be the unelected, permanent overlord of all information access, you would 'organize the world's information and make it universally accessible and useful.'"

They broke the deal.

Companies like CNET used to do real, rigorous product reviews. As Housefresh points out, CNET once bought an entire smart home and used it to test products. Then Red Ventures bought CNET and bet that they could sell the house, switch to vibes-based reviewing, and that Google wouldn't even notice. They were right.

https://www.cnet.com/home/smart-home/welcome-to-the-cnet-smart-home/

Google downranks sites that spend money and time on reviews like Housefresh and GearLab, and crams botshittened content mills like BH&G into our eyeballs instead.

In 1558, Thomas Gresham coined (ahem) Gresham's Law: "Bad money drives out good." When counterfeit money circulates in the economy, anyone who gets a dodgy coin spends it as quickly as they can, because the longer you hold it, the greater the likelihood that someone will detect the fraud and the coin will become worthless. Run this system long enough and all the money in circulation is funny money.

An internet run by Google has its own Gresham's Law: bad sites drive out good. It's not just that BH&G can "test" products at a fraction of the cost of Housefresh – through the simple expedient of doing inadequate tests or no tests at all – so they can put a lot more content up that Housefresh. But that alone wouldn't let them drive Housefresh off the front page of Google's search results. For that, BH&G has to mobilize some of their savings from the no test/bad test lab to do real rigorous science: science in defeating Google's security-through-obscurity system, which lets them command the front page despite publishing worse-than-useless nonsense.

Google has lost the spam wars. In response to the plague of botshit clogging Google search results, the company has invested in…making more botshit:

https://pluralistic.net/2023/02/16/tweedledumber/#easily-spooked

Last year, Google did a $70b stock buyback. They also laid off 12,000 staffers (whose salaries could have been funded for 27 years by that stock buyback). They just laid off thousands more employees.

That wasn't the deal. The deal was that Google would get a monopoly, and they would spend their monopoly rents to be so good that you could just click "I'm feeling lucky" and be teleported to the very best response to your query. A company that can't figure out the difference between a scam like Better Homes and Gardens and a rigorous review site like Housefresh should be pouring every spare dime it brings in into fixing this problem. Not buying default search status on every platform so that we never try another search engine: they should be fixing their shit.

When Google admits that it's losing the war to these kack-handed spam-farmers, that's frustrating. When they light $26b/year on fire making sure you don't ever get to try anything else, that's very frustrating. When they vaporize seventy billion dollars on financial engineering and shoot one in ten engineers, that's outrageous.

Google's scale has transcended the laws of business physics: they can sell an ever-degrading product and command an ever-greater share of our economy, even as their incompetence dooms any decent, honest venture to obscurity while providing fertile ground – and endless temptation – for scammers.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

[diceramblesaboutocs]

Undirected Connection || Idia x Reader || Chapter 1

Prologue

Author’s note: wow I actually updated. :) Also the mandatory: English isn't my native language so...

Rating: Teen Pairing: Idia/Reader Words: 3 884 Tags: GenderNeutral Reader - Reader is from Ignihyde - Cat and mouse chase dynamic - minimal editing - I just try to write stuff - no beta, we die like men

The Board Game club. A place for introverts alike to find their voice as they played against other students, something that they all had in common so they had something to talk about. Or for people who like to stay one jump ahead of everyone else, like Azul Ashengrotto, the housewarden of Octavinelle. In the whole college, there was no more ruthless businessman. Strategy games? Be ready to be dominated by the cephalo-punk (as Savanaclaw's housewarden called him). Or witness him develop the best technique to throw the dice so he would always land the favorable numbers for his turn in a game of chance. Either way not many people were willing to play against him. Other than Idia, who could give a good fight and occasionally even win. It was a battle of equal wit and smarts. A match to witness.

But this evening, Idia found himself struggling. Not because of the game but because Azul's newest obsession and he needed Idia's help.

“Just name your price and we can negotiate.” Azul's clear and benevolent voice slithered towards Idia, like a seawitch's tentacles wrapping around someone valuable.

“No.” For once Idia didn't stutter. Maybe it was because they were in the middle of a game, one of his favorite games in fact. The Court of Wonders, a board game of horror and mystery, taking place in an old gothic city based on Fleur City. Fully cooperative, roleplaying puzzle game with combat and story campaigns where the player characters could investigate, fight eldritch beings, die or worse, go insane and start sabotaging the fellow players. Idia had been so excited when he got the newest expansion for the game that he brought it to the club without a second thought. He had done the prep work for it ahead of time. He had a mental list of how he would convince Azul to play the game with him.

But he didn't need the list. Azul had accepted the choice of game way too easy. And now he knew why.

Azul let out a hefty sigh, trying to tug on Idia's heartstrings. Who would help the helpless, benevolent housewarden of Octavinelle? “You do understand that this is a once in a lifetime opportunity?”

Idia's brows knitted together in frustration as he gestured towards the game hoping that Azul would give up. “For you, now play your turn.”

“And I’m willing to compensate for your efforts. I’m not just a decent businessman, I'm a benevolent one!” The silver haired businessman smiled with controlled brightness, very sure of himself that he would eventually tear down Idia's defenses.

“Azul, it’s your move. What will your character do? We could really use more clues.”

“Listen, Idia, you aren’t understanding the gravity of the losses I’m having here. Through this Litae, I could be making thousands of thaumarks.”

To use his superior technical skills to locate one sorry student who had piqued Azul's attention? If anything, that sounded low tier D rank quest. Idia had better things to do than that. “I can make you a voice generation software, just play your turn.” He had already done the text-to-speech app for the presentations on the Culture event, doing a voice generation on top of that would be a piece of cake. He could look through the best voice banks and implement those to the learning algorithm. He would actually create something, not spy on someone's online activity.

Azul wagged his finger in front of him in protest. “No, no. That won’t do. I need the real deal.”

Why couldn't Azul just let it be? “I’m not going to use my free time to chase after some weird online voice.” The tips of Idia's hair started to shift their hue to more orange as his frustration started to morph into anger.

The change didn't go unnoticed by Azul. “... Very well, I didn’t want to do this, Idia, but you leave me no choice. Jade.” He looked at the door out of the classroom and Idia instinctively followed with his eyes to see the tall eel man with the most gentlemanly demeanor that hid something deep and dangerous beneath it.

The teal haired henchman gave his most polite smile to Idia, who's hair seemed to turn a bit paler in fear. “Yes, Azul.”

Before Azul could even give his orders to lynch the blue haired mage, tha panic had settled in Idia's mind. “Were you waiting for him to call you in like that?! Like some sort of BBEG?!”

“Jade here has some very interesting information on you, it would be a shame if someone made it public knowledge…” Azul crossed his hands in front of him and leaned in a bit, smiling deviously.

“... Wait wait, why are you taking this so seriously? Chill, dude, don’t you think you are going a little bit overboard with this? Like zero chill.” Idia saw how Azul loved to see him squirm under the pressure. He wasn't eager to let his browser history or his other cringe interested to be public knowledge. He was already half-way in becoming a social pariah, he really didn't need a boost for that.

“I just wanted to make sure that you understand how serious I am about this, Idia.” The merchant of the depths said his name with a singsong tune, happy about his victory in this game. “Shees, I wish I could report you. … Fine.” Idia sighed and slumped in his chair, cursing the cephalo-punk in his mind.

“I’m glad we got into an understanding. Let’s discuss the details of payment.” Azul pulled a very official looking paper out of his bag, tapping it gingerly with an expensive onyx ballpoint pen.

***

It wasn't only the day for the Board Game club to gather, but also for the Film Research Club. All the members were busy with their newest project, a horror short film with stylized visuals and extravagant setting. Using the Night Raven College Campus for the setting was ideal, as the tall castle set the mood to the correct base line. [Y/N] loved the project idea. Even though their little family quirk could be used in many ways in performative art forms such as acting or singing, they loved creating stuff with their hands. It was a creative outlet, where their form or sound of their voice mattered little. Only what they created mattered and they poured their heart and soul into them.

They had just finished creating the base for a miniature hill with a large and bare tree on top and was preparing a glue mixture to cover it with. This served as the adhesive for the dirt, gravel and small pebbles. Vil had been very particular about the color of the ground so [Y/N] had to collect right colored rocks that could be grinded down to smaller size to fit the criteria. It was lot of work, but it was worth it. They would never admit it, but getting praise for a job well done from Schoenheit made them feel very proud of themselves.

While other members were busy with costume designs and hunting down the era specific props, [Y/N] had the workshop class all on their own. The Film Research club had used its funding to get all sorts of tools and smaller scale machines to help with the production, ranging from sewing machines to sawing machines. The big windows of the old classroom made sure the daylight filled the room and gave the best light to compare colors in different environments. Two huge workshop tables occupied the center of the room, the other now filled with all the tools [Y/N] would need for the miniature setting.

“And here is the last stop of the introductions." Vil's clear voice echoed clearly from the hallway as he opened the workshop door completely. Behind him floated a familiar figure to all Ignihyde students, Ortho. Idia's "little brother". A technomantic humanoid, a marvel of scientific potential. He seemed to scan around the workshop quickly, eager to take in everything he saw. Vil on the other hand didn't waste time as he strut with decisive steps to [Y/N]. "This is [Y/N], they are in charge of the special effects, practical and computer graphics. But as you know, the film industry is so saturated with CG that people like to see something real and tangible.”

As Ortho's face recognition verified that indeed, [Y/N] was part of the Film Research club, his eyes smiled. “Ah, [Y/N]! I was told that I wouldn’t be the only student from Ignihyde.”

[Y/N] lowered their headphones and gave a quick wave of hand to Ortho with a small smile. “Oh yeah, I did hear you joined the club.”

“Yes, I hope to understand human emotions better and be better at emoting them to others. I got special permission to enroll as a student here so I hope to be a good underclassman for you.” The young humanoid was eager to explain the situation, embodying the very essence of child-like curiosity.

[Y/N] gave a small laugh. They enrolled in NRC the same year as Idia, so it was weird to think Ortho as an underclassman. “... You have been here as long as I have been so I wouldn’t exactly say that you are an underclassman in that sense. But it is nice to see you excited about this.” Now that they thought about it more, Ortho seemed different compared to their first year. His movements and speech had evolved to be more natural, and one could see him hover alone at times, asking questions. Maybe he was trying to make sense of life even back then. But one had to admit, he seemed even more different now. [Y/N] wondered what had triggered it.

Ortho nodded enthusiastically, his eyes looking past [Y/N] and fixating on the miniature base model. “What are you working on?”

“As our current project is a short horror movie inspired by old school movies, we asked [Y/N] to create sets and effects to work in that context.” Vil was quick to take the center stage again, now looking at the work in progress on the table too.

“Yeah, what Vil said. This here will be a miniature set for an establishing shot for the movie.” Feeling already proud because of Vil's words, [Y/N] gestured towards the project. The little gray pebbles were now neatly placed as naturally as possible on the base, waiting for the glue to cure.

Barely audible sound of scanning took place as Ortho leaned closer to the project on the table. “Ooh, yes, I can see it now. You use hard foam as a base and then add details and such with other materials like polymer clay, artificial miniature grass and foliage to make it look like the actual environment. I’m familiar with it as I used to help my brother work on Pirates of Treasure Planet figures and battle arenas.”

The mentioning of the popular miniature strategy game made [Y/N]'s smile wider as the nostalgia flowed into their mind. “That’s pretty much where I picked it myself too. Well I didn’t play the game myself, but my older brother too used to be a huge fan of the game when he was younger.” Their brother let them help with painting the figures and designing the battle arenas that they then took to the local comic book store. The game itself seemed quite deep and complex, [Y/N] was more interested in the creative aspect of the hobby than actually playing the game. “I see.” Ortho smiled.

Vil took a moment to look at the clock on his phone. “That said, have you informed the art club of our order?”

[Y/N] nodded, reaching out for their notes in their bag. As they grabbed the notepad, they could feel as the bag vibrated gently on silent. There was so many notifications coming a long. As soon as the club time was over, they would have their work be cut out for them. But every request would be a step closer to Wonderlink console. “Yes, I delivered the offer and advised them to send portfolios in the club email address. Right now there are couple applications but I haven’t checked them any further. I wait for couple more to arrive.”

“Very well. Forward the best candidates to me as soon as possible.” Vil would quickly take a look at his face through the front camera and then type a message to someone. He really was a busy and wanted person. Always going and reaching for new heights. One could hope to have such passion for everything that they did.

Ortho looked at Vil and then at [Y/N], trying to make sense of the conversation. [Y/N] gave a small shrug, it wasn't really a secret. “Candidates for matte painting for the background of this miniature set.”

“How exciting, you guys hire people from other clubs to work for the projects too?”

“Making films are collaborative efforts, dear Ortho. To get the best film, we need the best talent. Depending on the project, we might need a very wide range of talents to help with it.” Vil gave his signature pose whenever he was offering advice to anyone who just happened to be listening.

Ortho nodded and processed the information for a moment. “Say [Y/N], would it be okay for me to come to such meetings sometimes. I would like to know how these kinds of things really work in real life.”

“I don’t see a harm in that.” The idea didn't seem bad at all. Having someone like Ortho with such appointments would probably be very beneficial. He was an information bank and most likely had cameras installed into him. If some other student started to be too much of an arrogant bitch, they would have evidence. You never knew with students of Night Raven College, the S-rank troublemakers.

“Ah yes, the best way to learn acting and how people talk to each other is in the natural setting. I will allow it.” Vil gave his blessing, which meant that it was more than okay.

“Thank you!” Ortho beamed at Vil and turned back to [Y/N], his eyes fixating on their bag on the table. “Someone is really trying to reach you there. It is barely audible, but my sensors pick up vibration in frequency that would indicate that your phone is getting notifications.”

“Ah, sorry. Yeah, it is probably my friends sharing weird videos on magicam.” [Y/N] said as they pulled their phone out of the bag, the well worn phone charm dangling from it. A graphic presentation of constellations inside a silhouette shaped like a pegasus embellished with silver lines, giving it a look of an enamel pin.

The eyes of the young technomatic humanoid widen in recognition. “Is that the pegasus star system logo from Star Rogue?”

“Oh, yeah, it is.” [Y/N] moved the phone closer to Ortho, showing the small phone charm to him. It was an old charm, but it was beautiful. You rarely saw phone charms anymore, the smart phones rarely had any way to tie one on them. Even now, the old Star Rogue charm was looped around a self-made hole in the phone case.

“Me and Idia used to play that a lot when we were kids. It is one of my all time favorite games ever.”

Of course they would have played it. It was a cult classic. A legend of a game. The story, the graphics and the game mechanics were revolutionary when it was published. “It is a classic! I have played it too many times already, even tho I’m not that good at bullet hell games.” [Y/N] added.

“Maybe someday I can get Idia show you the no-death meteor run!” Ortho seemed more than happy to ask his brother to do that. Though [Y/N] had their doubts, it was already a rare sight to see the housewarden outside his room. Once in a full moon, the older Shroud emerged from his cave of a room and even then he tried not to draw any attention to him. Maybe he really just played all day and night in his room. Well, they could not be too mad about it, Idia still held best marks when it came to tests in school. Expect physical education. He really struggled with that.

“Oh, he has managed that? Serious props to him.” [Y/N] had to admit. It was a pretty amazing feat.

***

The cup noodles became too soggy again. Idia snarled but food was food and he had to eat something. Served him right as he got too immersed in the third volume of Sled Over Heels. It wasn't the newest anime around and the manga was only retelling of the anime, but the original creators were part of the writing process and he saw it 100%. Maybe one day he would learn to put on a timer and not trust his own judgement when 3 minutes had passed.

He sat into his gaming chair, the signed agreement generating damage over time, area of effect debuffing him, reminding him to do his "job". Major L. The agreement and the soggy noodles.

Fortunately, Ortho let himself into his big brother's room, enthusiastic as ever. “Hey Idia! How was the board game club today?”

“Ah, Ortho… It was a drag really… Azul was being crazy obsessed by some mystery entrepreneur and pretty much blackmailed me to help him locate them.” Idia didn't even look at Ortho's entrance, slurping on his meal and glaring at the official paper hoping it would burst into flames just then and there.

The smaller Shroud's eyes filled with worry and he approached Idia. “... You can’t let him do that. I will go to the Octanivelle dorm and have a chat with him.” He would. If no one else was his brother's friend and protector, he would be. It might have been his programming or the fact that his personality was based on Idia's dead younger brother, but he was always worried about him. Idia was quick to bend to his fate, whatever it may be. The depression and the social anxiety had him almost immobilized, and Ortho didn't want anything more than his brother to get better and find happiness and friends.

The offer made Idia's social anxiety raise its ugly head. “No, no no, no really, it is fine. I don’t want him to get super salty at me. It is already awkward to go to the club, I don’t really want the added awkwardness on top of that, plz.”

Ortho sighed. “Very well…” If Idia wished him not to say anything, he would respect his wishes. Even if it pained him. As much as it could pain a technomatic humanoid with artificial intelligence. But he wasn't sure if those were once again programmed emotions or was he truly feeling it. He shook his head. It didn't matter. What mattered was that Idia was feeling comfortable.

The silence that was born out of Ortho's submission to his wishes didn't help Idia's anxiety. “But hey, how was your club? The first day of the film study club.”

“Oh it was great! Vil showed me around and introduced me to everyone there. And guess what, I’m not the only Ignihyde student there.” Ortho didn't want to prolong the heavy atmosphere either and he truly felt excited about his day.

“Mm… I suppose there would be someone who would be interested in films here.” The older Shroud leaned back in his chair, trying to remember if there were any loud movie fans in the dorm. Or atleast any he talked to.

“It is [Y/N], they are from Class D of the third year” Ortho floated next to his charging station, preparing the device for the night.

Idia squinted. “... I have no recollection of them.” One would have to have a booming voice and loud opinions or otherwise eye catching for him to actually remember them. Someone like Malleus Draconia or the Leech Twins. Riddle Rosehearts made himself very unforgettable with his scary presence.

“Well anyway, they seemed super cool, and promised to let me observe as they would negotiate with other clubs for the film!”

“That’s pretty MVP behavior.”

“I know, right!”

Idia was happy to see his brother excited and making friends. At least one of them was and Ortho was always the more extroverted one anyway. It fit his character and Idia was content how the things were. Dealing with other people was tiresome and awkward. And with that thought, dealing with the stupid agreement he was blackmailed to agree to.“... Ortho, I would like to you to help me a bit with Azul’s demand. The entrepreneur in question makes personalized greetings for the clients, with the voices of known big wig celebrities or characters. If you could run your detection algorithm over the greeting I get to see if there is any indications of AI generation, patterns or pitches that could give us a lead for the person in question.”

Ortho tilted his head a bit as he assessed the brief. “Sounds doable. I suggest we choose a famous person who is well documented so we can compare the audio data against them.” “Yeah. Hmm… How about Neige LeBlanche? He is pretty popular and active on Magicam so there would be lots of casual footage and professional quality audio to run the tests through.” Even Idia knew who he was, the rivalry between Vil and Neige was almost a meme on its own.

“That’s a good choice!” Ortho beamed and readied his audio sensors for processing the possible information.

Idia took his phone out and started to type in the contact information and request details for this mysterious Litae. The money would not be a problem, but his mind blanked as soon as he reached the request text box. “... What should I ask them to say…” He looked at Ortho.

“How about a good luck shout or encouragement? Or a good night's wish while playing one of their characters from a beloved film?”

“... Let’s go with that.” Who was he to shoot down the suggestion? He didn't have any better ideas. Hopefully this would give enough data that he didn't need to do this again. He typed in the request: "Neige LeBlanche. A good night's wish." He stared at the request details in silence only to admit that he didn't know any films starring Neige LeBlanche. So maybe his actor persona would be enough.

He pressed send and in ten minutes an audio file was sent to his spare email. There was no way he would use his primary email to something like this.

With a swift click of a mouse the audio file was downloaded and it played its contents clearly: “You look so sleepy… haha… maybe you should go to sleep. Don’t worry, I will bake you an apple pie tomorrow. Like I promised. Good night, my dream. Sleep well.”

It really sounded like Neige. No immediate detection of audio artefacts from audio generation. The voice was clear and soft.

And this all made shivers of cringe travel across Idia's back.

[themandalabloom]

I’m so nervous to share that I’ve opened a new Etsy shop; Mandala Bloom! This shop focuses specifically on my handmade ornaments and delights, showcasing beautifully articulated wire spheres that can transform into dozens of shapes.

As a 6-year Etsy Seller, I've created a new shop because my original shop was focused on bracelets, ornaments, toys, etc, and I found that it was too confusing not only for customers, but for the algorithm as well.

If you like my work, or if it sparked a little bit of joy in you, I kindly ask for your assistance by favouriting my items/shop as this helps it rank better in search and increase its visibility as newly listed items. (ONLY if you find my handmade art worthy of a heart/favourite)

Thank you, and I wish you a fantastic day! <3

[bobacupcake]

anyways heres my twitter exodus social media rankings as someone whos income is tied directly to my following so i am stuck in this hell loop until i get paid enough to hire a socialmedia manager for our game studio

tumblr - i mean come on guys. ive been here for 11 years. i met th love of my life and became her friend via tumblr ask memes here. whats more to say. theres obviously things i would change but out of all of them this one is the one i feel most comfortable using. you guys always have my back 7/10

twitter - awful. awful. awful. i hate you. you took everything from me. we used to have cotweets. i was going to collab with my friends and post them as a cotweet. you bastard. 0/10

cohost - favorite out of all the new sites. in terms of functionality i dont have too much reason to use it because its ux is super similar to tumblr but the community and vibes are great. its run by actually cool people. you can put css in posts. i have seen so many cool posts. 10/10

bluesky - honestly not too bad from the usability angle. big thing keeping it down is its another VC funded thing so it will eventually become awful but for now its decent. its basically twitter but before it got bought out by musk and also you can pick the algorithm your feed runs on kind of like tumblr (so like you can make your default a completely linear timeline of only the people you follow. or a completely linear timeline of only your mutuals). if any of them become the proper "twitter successor" i want to believe it will be this one . not that i Hope its this one but i feel like if it isnt this one its going to be threads and i dont want it to be threads. 5/10

hive - it was mobile only and i needed to update my phone to use it so i never did. i dont know if people still use this one i dont think they do ?/10

mastodon - idk why i cant get into mastodon i have tried so many times i am just not feeling it. 4/10 for me but 8/10 objectively

threads - bad. bad. meta product. privacy violations so bad its banned in the eu. algorithm driven feed with 50 million celebrities i dont know and dont care about. mobile only. pleae dont let this be the one. please i dont want to use threads. i dont want to have to use threads. please. please. please you guys

[warningsine]

Living online means never quite understanding what’s happening to you at a given moment. Why these search results? Why this product recommendation? There is a feeling—often warranted, sometimes conspiracy-minded—that we are constantly manipulated by platforms and websites.

So-called dark patterns, deceptive bits of web design that can trick people into certain choices online, make it harder to unsubscribe from a scammy or unwanted newsletter; they nudge us into purchases. Algorithms optimized for engagement shape what we see on social media and can goad us into participation by showing us things that are likely to provoke strong emotional responses. But although we know that all of this is happening in aggregate, it’s hard to know specifically how large technology companies exert their influence over our lives.

This week, Wired published a story by the former FTC attorney Megan Gray that illustrates the dynamic in a nutshell. The op-ed argued that Google alters user searches to include more lucrative keywords. For example, Google is said to surreptitiously replace a query for “children’s clothing” with “NIKOLAI-brand kidswear” on the back end in order to direct users to lucrative shopping links on the results page. It’s an alarming allegation, and Ned Adriance, a spokesperson for Google, told me that it’s “flat-out false.” Gray, who is also a former vice president of the Google Search competitor DuckDuckGo, had seemingly misinterpreted a chart that was briefly presented during the company’s ongoing U.S. et al v. Google trial, in which the company is defending itself against charges that it violated federal antitrust law. (That chart, according to Adriance, represents a “phrase match” feature that the company uses for its ads product; “Google does not delete queries and replace them with ones that monetize better as the opinion piece suggests, and the organic results you see in Search are not affected by our ads systems,” he said.)

Gray told me, “I stand by my larger point—the Google Search team and Google ad team worked together to secretly boost commercial queries, which triggered more ads and thus revenue. Google isn’t contesting this, as far as I know.” In a statement, Chelsea Russo, another Google spokesperson, reiterated that the company’s products do not work this way and cited testimony from Google VP Jerry Dischler that “the organic team does not take data from the ads team in order to affect its ranking and affect its result.” Wired did not respond to a request for comment. Last night, the publication removed the story from its website, noting that it does not meet Wired’s editorial standards.

It’s hard to know what to make of these competing statements. Gray’s specific facts may be wrong, but the broader concerns about Google’s business—that it makes monetization decisions that could lead the product to feel less useful or enjoyable—form the heart of the government’s case against the company. None of this is easy to untangle in plain English—in fact, that’s the whole point of the trial. For most of us, evidence about Big Tech’s products tends to be anecdotal or fuzzy—more vibes-based than factual. Google may not be altering billions of queries in the manner that the Wired story suggests, but the company is constantly tweaking and ranking what we see, while injecting ads and proprietary widgets into our feed, thereby altering our experience. And so we end up saying that Google Search is less useful now or that shopping on Amazon has gotten worse. These tools are so embedded in our lives that we feel acutely that something is off, even if we can’t put our finger on the technical problem.

That’s changing. In the past month, thanks to a series of antitrust actions on behalf of the federal government, hard evidence of the ways that Silicon Valley’s biggest companies are wielding their influence is trickling out. Google’s trial is under way, and while the tech giant is trying to keep testimony locked down, the past four weeks have helped illustrate—via internal company documents and slide decks like the one cited by Wired—how Google has used its war chest to broker deals and dominate the search market. Perhaps the specifics of Gray’s essay were off, but we have learned, for instance, how company executives considered adjusting Google’s products to lead to more “monetizable queries.” And just last week, the Federal Trade Commission filed a lawsuit against Amazon alleging anticompetitive practices. (Amazon has called the suit “misguided.”)

Filings related to that suit have delivered a staggering revelation concerning a secretive Amazon algorithm code-named Project Nessie. The particulars of Nessie were heavily redacted in the public complaint, but this week The Wall Street Journal revealed details of the program. According to the unredacted complaint, a copy of which I have also viewed, Nessie—which is no longer in use—monitored industry prices of specific goods to determine whether competitors were algorithmically matching Amazon’s prices. In the event that competitors were, Nessie would exploit this by systematically raising prices on goods across Amazon, encouraging its competitors to follow suit. Amazon, via the algorithm, knew that it would be able to charge more on its own site, because it didn’t have to worry about being undercut elsewhere, thereby making the broader online shopping experience worse for everyone. An Amazon spokesperson told the Journal that the FTC is mischaracterizing the tool, and suggested that Nessie was a way to monitor competitor pricing and keep price-matching algorithms from dropping prices to unsustainable levels (the company did not respond to my request for comment).

In the FTC’s telling, Project Nessie demonstrates the sheer scope of Amazon’s power in online markets. The project arguably amounted to a form of unilateral price fixing, where Amazon essentially goaded its competitors into acting like cartel members without even knowing they’d done so—all while raising prices on consumers. It’s an astonishing form of influence, powered by behind-the-scenes technology.

The government will need to prove whether this type of algorithmic influence is illegal. But even putting legality aside, Project Nessie is a sterling example of the way that Big Tech has supercharged capitalistic tendencies and manipulated markets in unnatural and opaque ways. It demonstrates the muscle that a company can throw around when it has consolidated its position in a given sector. The complaint alleges that Amazon’s reach and logistics capabilities force third-party sellers to offer products on Amazon and for lower prices than other retailers. Once it captured a significant share of the retail market, Amazon was allegedly able to use algorithmic tools such as Nessie to drive prices up for specific products, boosting revenues and manipulating competitors.

Reading about Project Nessie, I was surprised to feel a sense of relief. In recent years, customer-satisfaction ratings have dipped among Amazon shoppers who have cited delivery disruptions, an explosion of third-party sellers, and poor-quality products as reasons for frustration. In my own life and among friends and relatives, there has been a growing feeling that shopping on the platform has become a slog, with fewer deals and far more junk to sift through. Again, these feelings tend to occupy vibe territory: Amazon’s bigness seems stifling or grating in ways that aren’t always easy to explain. But Nessie offers a partial explanation for this frustration, as do revelations about Google’s various product adjustments. We have the sense that we’re being manipulated because, well, we are. It’s a bit like feeling vaguely sick, going to the doctor, and receiving a blood-test result confirming that, yes, the malaise you experienced is actually an iron deficiency. It is the catharsis of, at long last, receiving a diagnosis.

This is the true power of the surge in anti-monopoly litigation. (According to experts in the field, September was “the most extraordinary month they have ever seen in antitrust.”) Whether or not any of these lawsuits results in corporate breakups or lasting change, they are, effectively, an MRI of our sprawling digital economy—a forensic look at what these larger-than-life technology companies are really doing, and how they are exerting their influence and causing damage. It is confirmation that what so many of us have felt—that the platforms dictating our online experiences are behaving unnaturally and manipulatively—is not merely a paranoid delusion, but the effect of an asymmetrical relationship between the giants of scale and us, the users.

In recent years, it’s been harder to love the internet, a miracle of connectivity that feels ever more bloated, stagnant, commercialized, and junkified. We are just now starting to understand the specifics of this transformation—the true influence of Silicon Valley’s vise grip on our lives. It turns out that the slow rot we might feel isn’t just in our heads, after all.

[originalleftist]

Ran across a Deppie post on Reddit, claiming Amber Heard's Instagram account had followed JD Vance.

They were of course spinning wild conspiracy theories, claiming it was some plot by her to get to Musk, etc. The usual bullshit.

Still, the basic claim seemed easy enough to fact-check. I logged into Instagram, checked Heard's follow list, and... yup. Vice President Vance.

Well, that was disheartening, to say the least. If she turned out to be yet another white person who went full Nazi, it wouldn't change my opinion of the trial- even bad people have rights, and can be abused, and her OpEd flatly wasn't defamatory by any reasonable definition. But it would have forced me to lower my estimation of her as a person considerably, and stop supporting her work.

Still, it seemed odd- Despite her past relationship with Musk (before he became openly fascist), her politics has been mostly Left-leaning for years, particularly on feminism and LGBTQ rights as well as voting rights. Vance seemed an out-character choice for her to follow.

And then it occurred to me.

A few weeks back I saw a post reminding people to unfollow the official POTUS, VP accounts, etc, because those accounts changed hands after the election. I checked my Facebook, and sure enough, I was unwittingly following the Orange Felon.

Heard followed Vice President Harris on Instagram. It got some mean-spirited media coverage gossiping about Harris not following her back. Sure enough, the Harris account is gone from her follows list. So, assuming she was following the official VP account, it may simply be that Amber Heard hasn't updated her Instagram follows since before Inauguration Day (she posts about twice a year now).

Which feels like a weird thing to know about someone I've never met, but also kind of humanizing, for lack of a better word- the sort of simple mistake that any regular person could make (myself included).

Anyway, this is your reminder for the day that:

a) You should check your social media post-election to make sure you aren't accidentally following Nazis now.

b) Most of what people say about Amber Heard is probably bullshit.

c) It never hurts to dig a little deeper with your fact-checking before jumping to conclusions. I could have just read the Reddit post, or hell just checked her Instagram page, and impulsively denounced her as a turncoat and a Nazi. I probably would have, if it had been someone else I hadn't spent the last three years publicly supporting.

(It also is possible, of course, that she's suddenly decided to follow Vance (and no other notable MAGA figures) for whatever reason. Vance is the top of her follow list, which might suggest a recent follow, but I really don't know how that works if an account you were following before changed hands, and Instagram's algorithm for ranking follows is... obscure. Nor would I put it past Meta to tweak the algorithm to boost Regime accounts, given how hard they've been sucking the Regime's dick lately (try posting the Felon's mugshot to Facebook if you want to see this in action- every time I do, Facebook falsely labels it an AI-generated image.))

[justinspoliticalcorner]

Judd Legum, Rebecca Crosby, and Noel Sims at Popular Information:

In 2022, Elon Musk purchased Twitter, one of the world's largest social networks, for $44 billion. From a financial perspective, it has not worked out well. Over the last two years, the value of Twitter — which Musk renamed X — has plunged. Internal documents reveal that company executives believed it was worth less than half of what Musk paid for it by October 2023. In 2024, Fidelity valued the company at just $12.5 billion. Musk's ownership of X, however, gives him full control over its algorithm. According to a report by The Verge, Musk "created a special system" that promotes his posts "to the entire user base." The new system initially "artificially boosted Musk’s tweets by a factor of 1,000 – a constant score that ensured his tweets rank higher than anyone else’s in the feed." Musk himself posted a crude meme mocking the ubiquity of his posts on the network after the algorithm change. Although the artificial boost to Musk's posts has been moderated somewhat, Musk continues to dominate the default "For You" feed of nearly everyone who uses X.

In recent weeks, Musk, who officially endorsed former President Donald Trump on July 13, has weaponized his account to flood millions of X users with pro-Trump and anti-Vice President Kamala Harris messages. Over the last month, Musk has published at least 173 posts supporting Trump and his running mate, Senator J.D. Vance (R-OH), or attacking their Democratic opponents.  Meanwhile, several accounts on X that are supportive of Harris "have been labeled as spam or restricted." Musk also said he was involved in creating America PAC, a pro-Trump Super PAC. Musk says he will also donate an undisclosed amount to the group. 

Trump clearly appreciates Musk's efforts. At an August 4 rally, Trump announced he was reversing his longstanding opposition to electric cars because Musk also serves as the CEO of Tesla. "I'm for electric cars. I have to be because, you know, Elon endorsed me very strongly," Trump said. "So, I have no choice." Tonight, Musk will take things to a new level. According to Trump, he will be "DOING A MAJOR INTERVIEW WITH MUSK" on Monday night. The conversation will happen on X. The Trump campaign is billing it as "THE INTERVIEW OF THE CENTURY." Numerous media outlets have framed Musk talking to Trump on X as some sort of journalistic endeavor. 

Tonight at 8PM EDT/7PM CDT, Elon Musk and Donald Trump will have their circlejerk of an “interview” live on X (formerly Twitter), in which right-wing propaganda will be served up instead of truth and journalism.