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How AI-Powered Automation Transforms Customer Feedback Collection Before the Product Launch?
Are you planning to launch your product? Do you want to ensure your product is optimized and ready for the market? Involving your early adopters or existing customers through automated, driven AI customer feedback systems can be your secret weapon. While putting your time and efforts into testing technical aspects, there’s no better way to get insights from the audience your product is designed for. We know you must be wondering how we can gather these insights. Thankfully, plenty of consumers are ready to share their reviews, utilizing Antrika’s AI customer feedback software.
As a product manager, you must seek AI customer feedback in the early stages of product development. AI Customer feedback through a review collection platform will help you identify factors that can be enhanced to deliver a better end product that seamlessly meets consumer needs. While collecting this feedback may take time, it can be a game-changer in successfully delivering a robust end product.
These tools can help you gather valuable insights and experiences, allowing you to refine your product before its big debut.
Leveraging AI and automation for feedback collection saves time and provides precise, real-time insights from the audience your product is designed for. Curious about how this works? Let’s dive into how automated feedback solutions can revolutionize your product development process.
Why is it important to Gather AI Customer feedback Before Product Launch?
With AI-powered tools like automated feedback software, you can streamline the collection of user reviews, identify patterns, and optimize your product’s features. Let’s explore how automated customer feedback systems can enhance your product before its launch:
Identify loopholes with Early Adopters
Using an AI customer feedback system to collect insights from your early adopters can automatically identify common pain points like bugs, design flaws, and usability issues. Automation ensures that real-time insights flow seamlessly into your system, highlighting what needs improvement. Minor tweaks based on automated analysis could drastically improve product appeal and usability, setting you up for a successful launch.
Additionally, AI can help you discover trends and consumer preferences that may have gone unnoticed, giving you a strategic edge over your competition. Automated feedback systems can even predict market opportunities, allowing you to tweak your product and marketing strategies effectively.
Discover What Your Team Couldn’t Identify
Beyond technical tests, AI can analyze user-generated data to highlight hidden problems your development team may not have anticipated. Machine learning algorithms can sift through customer interactions to provide an unbiased perspective on the product’s performance, flagging areas that need improvement. This way, AI serves as your extra set of eyes, helping you catch potential issues before they become deal-breakers.
Understand Users’ Perspectives Automatically
By enabling users to access a sample version of your software or product before launching it, AI customer feedback can track how people interact with it or use your product and at what action they face inconvenience. These systems can categorize feedback into meaningful data points, such as which features are most and least useful, and identify friction points in the user experience. AI automation streamlines this entire process, turning raw feedback into actionable insights that improve the user journey.
Read to know more: Feedback Management Tools: Your Secret to Understanding User Persona
Enables to Position Your Product — The Better Way
The product development team can test and validate the potential assumption by aligning with customer reviews collected through a feedback management tool.
Let’s say you have developed software for corporate businesses to manage attendance. You assumed that offering features like automated attendance records through log-in actions would simplify consumers’ jobs and reduce the time and effort for data management.
However, it is essential to check if consumers are able to access details from log-in actions and maintain the database seamlessly, or else your product is likely to fail. Hence, asking customers to review this area is essential; they can suggest more ideas to add value to their lives.
Top 3 Ways To Gather Feedback Before Launch
After determining the importance of collecting feedback before the product launch, we’re sure you’re wondering how we can collect these reviews. Don’t worry; we’ve got you covered!
Offer Free Sample
Whether you have a physical, virtual product, or software, you can offer a free sample to your existing customers. If you have a physical product, you can consider connecting with consumers via mail and requesting them to use it in real time and share their reviews. In the case of software and other products, you can share a link virtually, ask them to take specific actions, ask your users to share their reviews, identify potential issues, and more.
In the case of a physical product, contacting and sending samples to each consumer may consume time. Still, it is worth investing every minute as this approach will get realistic, practical suggestions from your loyal users directly.
Represent consumer reviews as Marketing Action
This approach is ideal for targeting new customers and explaining why your product benefits them. Showcasing videos, tweets, email threads or AI customer feedback software of you accepting existing consumers’ reviews will likely build trust in the long term for new arrivals.
Leverage AI for In-App Feedback Collection
In-app AI customer feedback solutions enable you to gather insights during the development phase. With real-time data analysis, these platforms collect, categorize, and present customer feedback through intuitive dashboards. Features like upvotes, comments, and automated surveys help teams pinpoint areas for improvement effortlessly.
AI customer feedback-based systems can also identify recurring themes, flagging critical issues before they snowball into larger problems. This streamlined approach makes the feedback process smoother for both users and product development teams.
How to Collect AI-Driven Customer Feedback Before Product Launch?
Do you still have concerns about the accurate path to getting feedback insights? How do we successfully gather feedback from existing customers? Don’t worry, it is simple and manageable. Below, we list a few methods for improving your comprehension.
1. Encourage Users to Share Feedback
Whether you are in the early stages of the development process or have already completed developing a product or software, consider offering a product demo or sample to consumers and asking them to share their suggestions right away!
This method can help you understand how your users are utilizing products to solve their problems. You can also closely examine their suggestions and try to align with market trends to enhance success rates. In addition, you can ask a few sets of questions during or after a demo. It can be via video, personal interviews, feedback management tools, or mail.
2. Leverage the Centralized AI Feedback Platform
Use AI customer feedback platforms like Antrika’s feedback software to ensure a seamless, concise, and accessible review process. These platforms allow consumers to share feedback in real-time, which is then automatically analyzed and categorized for your convenience.
By having this tool on your side, you can be assured that your customers will seamlessly share inputs without any disturbance. It allows users to interact with each other through votes and comments features. Organizations can save time by accessing insights with one tool.
3. Craft a Public Forum for Your Consumers
Whether it is a communication-based channel or another public forum, invite your customers through links shared on emails, websites, or more and focus on engaging with customers most intrinsically, getting to know them, and gathering feedback. This approach won’t feel like just another marketing campaign to consumers, and organizations will get a chance to access more insights from consumers in real time, which aids in building stronger relationships.
Additionally, when your customers see others sharing their inputs, it will encourage them to examine their experience closely, analyze factors, and share valuable feedback seamlessly. By adopting this method, you are positioning your brand focused on maintaining transparency and building great customer relationships, so it has multiple benefits with one action!
4. Conduct Quick Calls with Existing Customers
You may observe that a few pieces of AI collected through AI customer feedback software highlight features you didn’t consider or add changes that are different from your current product development theme.
In such scenarios, you can consider scheduling short calls with consumers with different reviews and understand their perspectives for in-depth analysis. However, make sure that you are prepared for each call and set a couple of questions dedicated to the feedback provided by the consumer to make the most of this meeting.
The key aspect of this method is listening to your customer and carrying out valuable conversations to make them feel that your brand values their thought process.
Boost Product Launch Success with AI Customer Feedback Automation- Antrika
Using AI customer feedback automation tools can help you launch your product with confidence. You can bypass the weeks or months traditionally spent identifying potential product issues. Instead, let AI do the heavy lifting by analyzing AI customer feedback and flagging critical areas for improvement.
By sharing product demos with targeted customer groups and automating feedback collection, you’ll gain the insights needed to make impactful changes before launch. Automation and AI provide a solid foundation to ensure your product meets customer needs from day one.
Looking for more strategies on how AI customer feedback can enhance your product development and feedback processes?
We hope the varied aspects discussed in this blog turn out to help enhance your product development cycle. If you want to know more about product development tactics or AI customer feedback software, get in touch with us today!
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How to Analyze User Feedback Following Product Enhancement?
Have you launched your product successfully on the market? If yes, it’s a moment of pride for the team, but remember, your job doesn’t end here. In a culture of continuous product development, companies need to evaluate the results or effectiveness of their end product in the market and customers’ lives and, based on this feedback and insights, consider restructuring further improvements. While this sounds like a nerve-wracking process, you can seamlessly evaluate varied aspects using features of the user feedback analysis software
Evaluating varied aspects after making product improvements or launching solutions is yet the beginning of another phase in the product development funnel. Product managers must focus on assessing a product’s performance in the real world and its value with real people, for which you need to consider collecting feedback through product feedback software. You can make informed decisions to improve further in another feedback loop based on the feedback received.
In addition, launching a product isn’t an end goal for your marketing and product development success. Evaluating varied KPIs includes listening to consumers, identifying and iterating potential aspects from user feedback, and implementing robust solutions through customer analytics software.
Do you want to know more about the evaluation process after a product launch? This blog will walk you through essential aspects to simplify your analyzing process through a customer feedback analysis platform.
Why Must You Evaluate User Feedback After Launching a Product?
Launching a product is a significant achievement for every business, but ensuring how impactful it has turned out for customers and understanding its value in the market is equally important. To help you understand the significance of evaluation post-product launch, we have listed a few reasons why you need to measure effectiveness through user feedback analysis software.
1. Fosters User-driven Improvements
Evaluating results or collecting user feedback through product feedback software after launching the end product enables product managers to get insights and reactions from consumers in real-time. This approach aids in identifying loopholes in your product and usability issues and determining how users utilize your product to better position it in further strategies.
2. Benefit from Competitive Edge
In the fast-paced and constantly evolving business landscape, staying competitive and standing out from competitors is essential. Evaluating user feedback post-launch allows managers to stay ahead of the curve, as it provides insightful data to address issues and enhance products immediately by using customer analytics software.
3. Make Data-driven Decisions
Eliminate the guesswork in your product development process. Instead, analyze thoroughly the profit value of your product in the market, and improve products by assessing the reviews, complaints, and opinions shared by your customers across diverse platforms. This approach aids in making informed decisions, allocating resources to make improvements within the time frame, enhancing varied features, and more.
4. Enables Crafting Innovative Solutions
As the market evolves, the preferences, needs, expectations, and likes of customers also change over time. Along with identifying issues, evaluating feedback post-launch through product feedback software aids in adapting varied changes and re-aligning strategies when required. Based on these factors, businesses can stay innovative and deliver top-notch solutions to seamlessly satisfy consumers’ expectations.
5. Enhances Customer Loyalty and Retention Rates
By constantly listening to and validating customers’ suggestions and user feedback and addressing their complaints or needs, product managers can seamlessly build stronger relationships with customers in the long term. This approach aids in customer loyalty, maximizes satisfaction, and boosts customer retention rates.
You May also Like: Capture, Analyze, and Implement With Customer Feedback
How to Evaluate Feedback and More Aspects Post-Product Launch?
Analyzing certain aspects after launching the product is important for product managers to identify potential issues with technical factors or usability errors or to determine whether consumers are satisfied with the end product. To help you optimize this process via a customer feedback analysis platform, we are listing a few methods that you must consider.
1. Collect and Listen to Unbiased Feedback
When you begin developing a product, the product development team often assumes certain factors, such as why there is a need for specific solutions in the market, outlining the target audience, and more. After launching the same product, the product manager’s job is to evaluate these assumptions. Collecting and analyzing user feedback may seem complicated, primarily once your product is published publicly. However, a centralized platform like user feedback analysis software can help.
You can consider collecting feedback by using these steps:
Inviting customers to a centralized user feedback platform and asking them to leave feedback
Integrating varied communication platforms to feedback management tools to analyze varied factors into one software
Utilize data received on social media and review platforms and collaborate with customer support teams to understand potential issues.
Collect quantitative feedback through surveys, 1:1 interviews, online forums, and more to identify where you are lacking behind.
2. Incorporate Cross-functional Collaboration
A product manager alone cannot identify all the issues. Collaborating with cross teams like the product development team, quality assurance team, UI/UX design team, customer support team, and more can help uncover certain insights or identify varied areas for improvement in minimal time. This process sounds very obvious, but it is essential. Collecting feedback through user feedback analysis software can be beneficial, but there are chances that even with feedback, you may miss out on certain aspects. Team members from different teams can help in analyzing the product seamlessly.
3. Categorize and Prioritize Practical Feedback
As a next step, consider categorizing or grouping varied user feedback based on specific factors like customer support-based issues, usability issues, technical issues of the product, pricing-related issues, conversion issues, customer churn, and more. Sometimes, you realize the reason behind the lack in your project ROI isn’t the product errors but other factors that can affect your profit-based goals and brand identity. However, leveraging features of the customer feedback analysis platform can simplify categorizing varied feedback based on the aspects mentioned above and using custom templates. Product managers can analyze the effectiveness of the project through live statistics or in-depth reports.
4. Conduct Competitor’s Analysis
While collecting feedback through user feedback analysis platform is essential throughout varied stages of product development, don’t overlook the strategies implied by your competitors and assess their products. Remember, along with user needs, determining market demand and trends to maximize your revenue is equally important in implementing accurate strategies and pricing aspects. Furthermore, after launching your product, consider evaluating your product in comparison with your competitors with specific factors like product features, user satisfaction, usability aspects, performance, and more. Conduct a SWOT analysis based on this assessment to enhance your USP and address weak factors.
5. Review the Performance of your Product
After the product launch, consider reviewing its performance. You can analyze it through the A/B testing method, which can segregate varied features, the color theme of the software, device compatibility, and more factors. Your focus should be on recognizing the factors where your product excels and highlighting factors for improvement. You can align your user’s feedback with these test results to make informed and data-driven decisions for the next feedback loop.
6. Evaluate Feedback Data
Based on the User feedback received, look for repetitive patterns, trends, and sentiments in consumer complaints, suggestions, and reviews. While categorizing these feedbacks can help you outline specific issues, utilizing robust features of Antrika like Feedback evaluation, product managers can get customized analysis, separate boards or layouts, and user statistics.
These features enable businesses to evaluate diverse factors and dig deeper to measure the project’s effectiveness. Plus, product managers can customize reports based on the diverse teams, share them with them to conduct open discussions, and strategize for implementing further improvements.
Analyze Project Success with Antrika
Analyzing varied aspects after launching a product is very important. To maintain brand identity, satisfy consumer needs, and maintain customer loyalty, businesses need to work on constant improvements. This can be done only by collecting feedback on a regular basis and evaluating market and competition trends to foster overall business growth.
If you want to explore the features of user feedback analysis software, then get in touch with us today!
#User feedback#User feedback analysis software#Customer feedback analysis platform#Product feedback software#Customer analytics software
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Big Data Security: Problems, Challenges, Concerns
In the digital age, Big Data is the backbone of innovation. From healthcare and finance to retail and logistics, organizations heavily rely on data to spur Data analysis and BI (Business Intelligence) strategies that add value, efficiency, and competitiveness.
However, managing such vast amounts of data demands a strong commitment to information security.
Due to the sheer volume of data and Big Data complexities, they pose very particular security challenges. As the data ecosystem keeps evolving, risks creep in.
This blog explores the problems, challenges, and concerns related to Big Data security. So, let’s dive in!
Why Is Big Data Security So Important?
Big Data encompasses massive amounts of structured, unstructured, and semi-structured data produced at rapid speeds from diverse sources such as IoT devices, mobile apps, and social media channels.
The power of Big Data is to enable real-time data analysis that brings businesses an edge in foreseeing trends, understanding customer behavior, and making informed decisions.
Without strong information security policies, information containing sensitive business insights and personal data lures criminals who steal, vandalize, or misuse it. With industries using Big Data toward digital transformation, protecting this asset is an absolute must.
Common Problems in Big Data Security
Here are some commonly known problems in Big Data security. Let’s discuss them briefly:
Data Breach
Big Data platforms are responsible for managing large-scale collections of confidential and personally identifiable information. One vulnerability, one entry, and the scope of exposure can attain colossal proportions. Anything about financial records, health data, or even tracking behavior breaches trust and attracts heavy legal penalties. The likes of Equifax and Facebook have big consequences, recorded at the association level due to lax data protection.
Poor Data Governance
Without governance on how data is collected, stored, and accessed, one creates a free-for-all environment. Data distributed all over the place in various departments without structured access control increases the chances of an unauthorized party accessing it or an insider threat aggravating it. Secondly, poor governance tends to violate information security regulations like GDPR or HIPAA.
Distributed Systems Vulnerabilities
Big Data runs over distributed computing frameworks such as Hadoop and Spark. Although powerful, most of these frameworks do not possess built-in information security features. At best, insecure communication between nodes, default and poor configurations, and weak authentication protocols make such a system highly vulnerable to attacks.
Cloud Security Deficiencies
Given that most Big Data infrastructures are cloud-hosted, the usual threats of insecure API, shared resources, and misconfigured settings come into play. The public cloud environment is especially vulnerable if not secured using techniques like encryption, firewalling, and periodic audits.
Key Challenges in Securing Big Data
The barriers that pose the greatest risk to security in Big Data environments are five:
Massive Data Volume and Speed
The huge speed at which Big Data is created makes traditional security mechanisms almost impossible to enforce. Scanning terabytes of data for possible threats in real-time without slowing down the data analysis and BI operation is a technical hurdle in itself.
Different and Unstructured Data Sources
Big Data basically is an integration of information from multiple standpoints: CRM systems, social networks, streaming online events, RFID, and wearable devices. Securing such diverse and often unstructured data requires cycle-specific information security principles, thereby adding complexity.
Real-Time Processing Emphasis
To turn data into actionable insights, businesses must often perform data analysis and BI in real-time. Security is often compromised in favor of achieving faster data processing. Under any such circumstance in which encryption is bypassed or verification steps are skipped for performance gains, an ephemeral and risky trade-off has just been made.
Shortage of Skilled Professionals
Cybersecurity professionals with deep knowledge of Big Data platforms are scarce. That skill gap results in misconfigured environments, delayed threat responses, and difficulty applying advanced security measures.
Integration Risks and Legacy Systems
Many organizations still run legacy systems not built with modern information security standards. Integrating such antiquated systems into Big Data platforms may open hidden backdoors for exploitation by cybercriminals.
Concerns for Business & Consumers
Businesses and consumers alike face critical security concerns related to Big Data. Let’s discuss them briefly:
Legal and Regulatory Compliance
With major data privacy laws tightening their grip upon the movement of data, companies that do so illegally with Big Data will face drastic fines and sanctions. Being illegal to hoard any personal information, even according to the GDPR, CCPA, or HIPAA, would put a halt to a company’s operations and degrade its reputation.
Customer Trust and Brand Image
Today’s consumers are more vigilant and concerned about the misuse of their personal information. A few strikes would break years of brand loyalty. Transparency and proper use of Data analysis and BI should cement a company’s credibility and trustworthiness in the long run.
Ethical Considerations of Data Usage
Besides legal concerns, ethical ones come into play. Companies need to reflect on how their data practices encroach on individual privacy, introduce fairness in AI models, and build up an acceptable notion of consent. Just because data is available, it does not mean it ought to be used.
Best Practices to Improve Big Data Security
There are some ways through which the security of Big Data can be improved. Let’s discuss them briefly:
Encryption and Masking
The data-style of encryption techniques needs: in transit or at rest, Silver being the only one able to view it. A masking technique, however, may be a solution to anonymize sensitive BI information in operations and testing.
Role-Based Access Control (RBAC)
RBAC needs to be implemented based on job roles, where access to data must be limited so that only authorized users can view or manipulate sensitive datasets.
Real-Time Monitoring and Threat Detection
Use AI-enabled anomaly detection and monitoring continuously to flag suspicious activities within your Big Data pipelines and systems before they become threats.
API and Endpoint Security
Since APIs are normally the interface to data analysis and BI tools, they must be adequately protected through token-based validation, encryption, and access logging to stay away from threats.
Attestation and Compliance Checks to Cover Security Basis
Being able to run frequent attestation on your security setup will let you recognize errors and keep up with changing information security standards and legal requirements.
Future of Big Data Security
As we move into a data-centric world, the Big Data axis will continue to expand, accompanied by advanced security technologies like homomorphic encryption, federated learning, and zero-trust architectures. Meanwhile, the integration of AI with cybersecurity is improving real-time threat detection. Companies prioritizing security in their data analysis and BI strategies will not only protect themselves but also gain a competitive edge.
Conclusion
The world of Big Data is full of opportunities, provided that strong information security supports it; without this, it becomes a liability. Data security includes all measures necessary for preventing breaches, ensuring regulatory compliance, and building consumer trust, which are all essential elements.
You can secure the big data of your organization by contacting IT companies like BestPeers. They will help you structure the data and help you make informed decisions.
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How Sales Tracking Software Can Skyrocket Your Business Success
In today’s fast-paced business environment, managing sales and inventory effectively is both a challenge and an opportunity. To stay competitive, businesses must monitor sales, optimize stock levels, and streamline operations. A powerful sales tracking software and sales tracking system, such as Commence CRM, can transform these processes, delivering efficiency and growth. By integrating a robust sales tracking solution, businesses can overcome obstacles and unlock remarkable benefits.
Simplify Operations with a Sales Tracking System
Running a business requires juggling multiple responsibilities, from tracking inventory to monitoring sales. Manual methods are time-consuming, error-prone, and inefficient, often resulting in missed opportunities. A comprehensive sales tracking software automates these tasks, simplifying workflows and ensuring accuracy. Commence CRM’s sales tracking system empowers businesses to manage stock, track sales, and enhance productivity with ease.
Real-Time Inventory Management
Effective inventory control is essential for meeting customer needs. Commence’s sales tracking system provides real-time insights into stock levels, helping businesses avoid stockouts or excess inventory. By automating inventory tracking, setting alerts for low stock, and optimizing reordering, this system maintains ideal inventory levels and reduces costs. This ensures products are always available, boosting customer satisfaction and operational efficiency.
Effortless Order Fulfillment
Accurate and timely order fulfillment is critical for customer loyalty. Commence’s sales tracking system integrates seamlessly with order processing, minimizing manual data entry and errors. When a customer places an order, the system updates inventory, generates pick lists, and triggers shipping notifications. This streamlined process enhances order accuracy, speeds up fulfillment, and elevates the customer experience.
Actionable Sales Insights
Staying ahead requires a clear understanding of sales trends and customer demand. Commence’s sales tracking software delivers detailed insights into sales performance and inventory status. By analyzing seasonal trends and customer preferences, businesses can make informed decisions about inventory and marketing strategies. These insights drive increased sales, higher revenue, and a competitive advantage.
Boosted Business Efficiency
Manual sales tracking and inventory reconciliation are labor-intensive and error-prone. Commence’s sales tracking software eliminates duplicate data entry, manual reconciliations, and discrepancies, saving time and improving accuracy. By automating routine tasks, employees can focus on strategic priorities, streamlining operations and reducing administrative costs. This enhances overall productivity and optimizes resource allocation.
Seamless Integration with Business Systems
A standout feature of Commence’s sales tracking system is its ability to integrate effortlessly with other business applications. This ensures smooth data flow across platforms, eliminating manual transfers and reducing errors. By creating a unified ecosystem, businesses can support comprehensive processes, from sales to customer management, fostering collaboration and informed decision-making.
ConclusionIntegrating Commence’s sales tracking software and sales tracking system is a game-changer for businesses of all sizes. These tools streamline inventory management, enhance order fulfillment, and provide valuable insights to fuel growth. By leveraging the power of Commence CRM, businesses can optimize operations, boost efficiency, and achieve unparalleled success. Contact Commence CRM today to explore how a sales tracking system can propel your business to new heights.
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Integrating AI Call Transcription into Your VoIP or CRM System
In today’s hyper-connected business environment, customer communication is one of the most valuable assets a company possesses. Every sales call, support ticket, or service request contains rich data that can improve business processes—if captured and analyzed properly. This is where AI call transcription becomes a game changer. By converting voice conversations into searchable, structured text, businesses can unlock powerful insights. The real value, however, comes when these capabilities are integrated directly into VoIP and CRM systems, streamlining operations and enhancing customer experiences.
Why AI Call Transcription Matters
AI call transcription leverages advanced technologies such as Automatic Speech Recognition (ASR) and Natural Language Processing (NLP) to convert real-time or recorded voice conversations into text. These transcripts can then be used for:
Compliance and auditing
Agent performance evaluation
Customer sentiment analysis
CRM data enrichment
Automated note-taking
Keyword tracking and lead scoring
Traditionally, analyzing calls was a manual and time-consuming task. AI makes this process scalable and real-time.
Key Components of AI Call Transcription Systems
Before diving into integration, it’s essential to understand the key components of an AI transcription pipeline:
Speech-to-Text Engine (ASR): Converts audio to raw text.
Speaker Diarization: Identifies and separates different speakers.
Timestamping: Tags text with time information for playback syncing.
Language Modeling: Uses NLP to enhance context, punctuation, and accuracy.
Post-processing Modules: Cleans up the transcript for readability.
APIs/SDKs: Interface for integration with external systems like CRMs or VoIP platforms.
Common Use Cases for VoIP + CRM + AI Transcription
The integration of AI transcription with VoIP and CRM platforms opens up a wide range of operational enhancements:
Sales teams: Automatically log conversations, extract deal-related data, and trigger follow-up tasks.
Customer support: Analyze tone, keywords, and escalation patterns for better agent training.
Compliance teams: Use searchable transcripts to verify adherence to legal and regulatory requirements.
Marketing teams: Mine conversation data for campaign insights, objections, and buying signals.
Step-by-Step: Integrating AI Call Transcription into VoIP Systems
Step 1: Capture the Audio Stream
Most modern VoIP systems like Twilio, RingCentral, Zoom Phone, or Aircall provide APIs or webhooks that allow you to:
Record calls in real time
Access audio streams post-call
Configure cloud storage for call files (MP3, WAV)
Ensure that you're adhering to legal and privacy regulations such as GDPR or HIPAA when capturing and storing call data.
Step 2: Choose an AI Transcription Provider
Several commercial and open-source options exist, including:
Google Speech-to-Text
AWS Transcribe
Microsoft Azure Speech
AssemblyAI
Deepgram
Whisper by OpenAI (open-source)
When selecting a provider, evaluate:
Language support
Real-time vs. batch processing capabilities
Accuracy in noisy environments
Speaker diarization support
API response latency
Security/compliance features
Step 3: Transcribe the Audio
Using the API of your chosen ASR provider, submit the call recording. Many platforms allow streaming input for real-time use cases, or you can upload an audio file for asynchronous transcription.
Here’s a basic flow using an API:
python
CopyEdit
import requests
response = requests.post(
"https://api.transcriptionprovider.com/v1/transcribe",
headers={"Authorization": "Bearer YOUR_API_KEY"},
json={"audio_url": "https://storage.yourvoip.com/call123.wav"}
)
transcript = response.json()
The returned transcript typically includes speaker turns, timestamps, and a confidence score.
Step-by-Step: Integrating Transcription with CRM Systems
Once you’ve obtained the transcription, you can inject it into your CRM platform (e.g., Salesforce, HubSpot, Zoho, GoHighLevel) using their APIs.
Step 4: Map Transcripts to CRM Records
You’ll need to determine where and how transcripts should appear in your CRM:
Contact record timeline
Activity or task notes
Custom transcription field
Opportunity or deal notes
For example, in HubSpot:
python
CopyEdit
requests.post(
"https://api.hubapi.com/engagements/v1/engagements",
headers={"Authorization": "Bearer YOUR_HUBSPOT_TOKEN"},
json={
"engagement": {"active": True, "type": "NOTE"},
"associations": {"contactIds": [contact_id]},
"metadata": {"body": transcript_text}
}
)
Step 5: Automate Trigger-Based Actions
You can automate workflows based on keywords or intent in the transcript, such as:
Create follow-up tasks if "schedule demo" is mentioned
Alert a manager if "cancel account" is detected
Move deal stage if certain intent phrases are spoken
This is where NLP tagging or intent classification models can add value.
Advanced Features and Enhancements
1. Sentiment Analysis
Apply sentiment models to gauge caller mood and flag negative experiences for review.
2. Custom Vocabulary
Teach the transcription engine brand-specific terms, product names, or industry jargon for better accuracy.
3. Voice Biometrics
Authenticate speakers based on voiceprints for added security.
4. Real-Time Transcription
Show live captions during calls or video meetings for accessibility and note-taking.
Challenges to Consider
Privacy & Consent: Ensure callers are aware that calls are recorded and transcribed.
Data Storage: Securely store transcripts, especially when handling sensitive data.
Accuracy Limitations: Background noise, accents, or low-quality audio can degrade results.
System Compatibility: Some CRMs may require custom middleware or third-party plugins for integration.
Tools That Make It Easy
Zapier/Integromat: For non-developers to connect transcription services with CRMs.
Webhooks: Trigger events based on call status or new transcriptions.
CRM Plugins: Some platforms offer native transcription integrations.
Final Thoughts
Integrating AI call transcription into your VoIP and CRM systems can significantly boost your team’s productivity, improve customer relationships, and offer new layers of business intelligence. As the technology matures and becomes more accessible, now is the right time to embrace it.
With the right strategy and tools in place, what used to be fleeting conversations can now become a core part of your data-driven decision-making process.

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Miscommunication kills great projects — silently, but effectively.
When clients say “simple dashboard” and business analysts interpret it five different ways, chaos isn’t far behind. From vague requirements to jargon overload and shifting expectations, even the best teams can lose alignment fast.
In our latest blog post, we explore why miscommunication happens between clients and BAs — and more importantly, how to prevent it. Think: clear requirements, visual aids, real-time feedback loops, and building a culture of clarity from day one.
👉 If your project success depends on people truly understanding each other, this one’s for you.
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Drive business growth with CPQ software that automates quoting, pricing, and configurations. Additionally, learn to reduce errors, streamline sales cycles, and stay competitive in this dynamic environment. Also, explore how industries like manufacturing, retail, and SaaS benefit from CPQ automation.
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Conquer the iGaming Arena: Mastering CRM for Player Engagement and Retention
The iGaming industry is a high-stakes battleground. Attracting players is a costly endeavor, but truly winning the war lies in retention and maximizing player lifetime value. Your secret weapon? A powerful and strategically implemented iGaming CRM (Customer Relationship Management) system. This isn't just about storing data; it's about transforming that data into personalized experiences that drive engagement, loyalty, and ultimately, revenue. This blog post dives deep into the art of iGaming CRM, exploring essential strategies to conquer the arena.
iGaming CRM: More Than Just a Database
Traditional CRM systems fall short in the dynamic world of iGaming. You need a solution built for the specific challenges and opportunities of the industry, including:
Real-Time Data Symphony: Seamless integration with gaming platforms, payment gateways, and other systems is paramount. Capturing player activity in real-time allows for immediate, personalized responses, turning fleeting moments of interest into lasting engagement.
Granular Player Segmentation: Moving beyond basic demographics is crucial. Segment players based on their gaming preferences, betting patterns, deposit frequency, VIP status, and more. This granular approach enables laser-focused campaigns that resonate with each player segment.
Bonus and Promotion Orchestration: Managing and tracking bonuses, free spins, and promotions is a core function. Your CRM should automate personalized offers, track their effectiveness, and optimize future campaigns based on performance.
Responsible Gaming Integration: Integrating responsible gaming tools and monitoring player behavior related to problem gambling is not just a regulatory requirement; it's a moral imperative. Your CRM should facilitate responsible gaming practices and provide support to vulnerable players.
Omnichannel Communication: Reach players where they are. Whether it's email, SMS, push notifications, or in-game messages, your CRM should orchestrate seamless communication across all channels.
Strategies for iGaming CRM Mastery:
Precision Player Segmentation: Go beyond the surface. Analyze player behavior to create highly targeted segments. Consider:
Game Preferences: Tailor promotions and content to specific game interests. A slot enthusiast deserves a different offer than a poker player.
Betting Patterns: Identify high-rollers, casual players, and those at risk of churn. Craft strategies to maximize engagement within each segment.
Lifecycle Stage: Personalize onboarding for new players, offer reactivation incentives for lapsed players, and reward loyal players with exclusive benefits.
VIP Status: Roll out the red carpet for your VIPs with personalized service, exclusive rewards, and tailored experiences.
Personalized Player Journeys: Map out the ideal player journey and use your CRM to guide each player along a personalized path. Automate triggered messages and offers based on player actions:
Welcome Aboard: Greet new players with a personalized welcome bonus and introductory content.
Keep the Excitement Alive: Offer targeted promotions and challenges based on player activity and game preferences.
Win Back Lapsed Players: Implement automated reactivation campaigns with enticing offers to reignite their interest.
Reward Loyalty: Implement a robust loyalty program with tiered rewards and exclusive benefits to foster long-term engagement.
Real-Time Engagement Tactics: Capitalize on real-time player activity with dynamic responses:
In-Game Offers: Present personalized offers during gameplay based on performance, triggering excitement and encouraging continued play.
Dynamic Notifications: Send timely push notifications about upcoming tournaments, promotions, or personalized recommendations.
Live Chat Support: Provide immediate assistance and personalized support through live chat, enhancing player experience and building trust.
Bonus and Promotion Optimization: Treat your bonuses and promotions like strategic investments. Track their performance meticulously, analyze which offers resonate with different segments, and optimize future campaigns based on data-driven insights.
Elevated Responsible Gaming Practices: Utilize your CRM to identify players exhibiting potential signs of problem gambling. Trigger automated messages with responsible gaming resources and offer proactive support.
Data-Driven Insights: Harness the power of data analytics to uncover hidden patterns and trends. Use these insights to refine your marketing strategies, personalize player experiences, and continuously optimize your CRM strategy.
Seamless System Integration: Ensure seamless integration with your gaming platform, payment gateway, marketing automation tools, and other essential systems for a 360-degree view of your players.
OptiKPI: Your Partner in iGaming CRM Success
OptiKPI empowers you to unlock the full potential of your iGaming CRM. Our cutting-edge solutions help you:
Sharpen Player Segmentation: Create highly targeted segments based on granular data, maximizing the effectiveness of your campaigns.
Automate Personalized Campaigns: Orchestrate personalized player journeys with automated messages and offers, boosting engagement and retention.
Elevate Player Engagement: Deliver personalized experiences that resonate with each player, fostering loyalty and driving revenue.
Maximize Player Lifetime Value: Optimize player retention and loyalty to unlock the true potential of your player base.
Conclusion: The Future of iGaming is Personalized
In the competitive iGaming landscape, a well-implemented and optimized CRM is no longer a luxury—it's a necessity. By focusing on precision player segmentation, personalized journeys, real-time engagement, and data-driven insights, you can create a loyal player base and achieve sustainable growth. Contact OptiKPI today and let us help you transform your iGaming CRM into a winning machine.
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