#data driven segment

[philomathresearch]

How Quantitative Research Strengthens Brand Positioning

Quantitative research boosts brand positioning by providing data-driven insights into customer preferences, trends and competitive advantage. For more details visit here : https://www.philomathresearch.com/blog/2025/04/30/numbers-dont-lie-how-quantitative-research-strengthens-brand-positioning/

[cementcornfield]

I don't know that I've seen a quarterback exerting that kind of pressure on the organization....Joe Burrow has been incredibly consistent and vocal about wanting to keep Tee Higgins around...

Burrow's contract has already forced Cincinnati to start doing some things that they don't normally do. He has already broken rules that the Bengals have typically had in terms of how they handle their contracts. Like his deal is the type of deal that they don't sign previously. So they've already made exceptions...started to modernize...started to act the way the rest of the NFL does, because Burrow is so special...so if he was able to make them do that for his own contract, is he able to make them do that to keep Tee Higgins in the building? To go in a different direction than they would normally do?

[analyticsliv]

Discover the top performance marketing trends set to shape 2025. Stay ahead with expert insights from a leading performance marketing agency AnalyticsLiv and boost your ROI with data-driven strategies.

[technologyequality]

AI-Powered Business Analytics: Make Smarter Decisions, Faster

AI-Powered Business Analytics Make Smarter Decisions, Faster 💡 AI-powered analytics give you instant insights into what’s working and what’s not. Learn how to use AI to optimize business decisions. The Problem: Are You Guessing or Growing? Let’s be real—making business decisions based on gut feelings is like throwing darts blindfolded. Sure, you might hit the target occasionally, but most of…

[roboticsysinfo]

The Premier Email Marketing Company in Haryana: Robotic Sysinfo Leads the Way

In digital marketing, email marketing is one of the most effective methods. It has direct access to a business' audience and gives an excellent opportunity to engage with prospects as well as growth for any business. With the numerous companies offering email marketing solutions, how do you know which company to believe and hand over your brand's email campaigns? There is always the case of robotic Sysinfo, an email marketing company in Haryana. Let's talk about why it is one of the leading companies that every business puts its faith into its effective email marketing strategy.

1. The Power of Email Marketing in Today's Digital World

Email marketing is one of the oldest and most trusted practices of business correspondence with customers, generating sales, and developing long-term relationships. With more than 4 billion email users worldwide, as recently reported by Statista, it's no surprise that companies resort to email campaigns to enhance their reach. In Haryana, Robotic Sysinfo has capitalized on this trend to assist businesses in increasing their marketing ROI. They create tailored email marketing campaigns that strike a chord with the receiver and are measurable in their outcome.

2. Why Robotic Sysinfo Is Different

Robotic Sysinfo, a Premier Email Marketing Company in Haryana has established a niche by offering customised email marketing solutions to clients belonging to various sectors. The company has over ten years of experience in email marketing and has mastered its art through time, always staying ahead of the curve when it comes to changing technologies.

One of the essential features that differentiate Robotic Sysinfo from other companies is that they are choosy about details. From email list segmentation to creating excellent content, the tactics that this company has to offer will be specific to the client's requirement. The company takes care to create messages that will effectively reach the target audience and not send the same old general emails. This kind of personalization is what generates a higher open rate, better engagement, and ultimately more conversions.

3. High Technology and Innovation

Robotic Sysinfo is not just an email sender. They know that data and analytics are important. Advanced tools track and analyze email campaign performance for the company. It is all data-driven, ensuring optimization of designs, subject lines, and timing in each email campaign.

More than that, though, Robotic Sysinfo also included automation into their email marketing. It saves time but will still communicate with the audience on a consistent basis. For example, an automated email sequence lets businesses nurture leads with the right messages at the right times, all without sending each one of those emails individually.

4. Results-Driven Approach

At Robotic Sysinfo, they focus on the results. They do not send out e-mails and sit back to hope that everything will go well. Rather, they keep track of open rate, click-through rate, and all other KPIs, which prove that each campaign brings some value. There is a specific team that tracks each campaign, learns from mistakes made in previous campaigns, and enhances strategy for future ones.

The track record speaks for itself. Hundreds of clients have witnessed a huge surge in conversions and customer retention after working with Robotic Sysinfo. With this expertise, businesses in Haryana can be assured that they are working with a firm that delivers real, measurable results.

5. Customer-Centric Philosophy

But what actually makes Robotic Sysinfo a top-class email marketing agency is their commitment towards their clients. They take out the time to know each client's goals and problems and then customise their approach to meet them. Whether a small business in a city or a huge enterprise, at Robotic Sysinfo, all its clients are dealt with the same amount of passion and care.

Read More:

Conclusion

If you’re looking for an email marketing company in Haryana that delivers results, look no further than Robotic Sysinfo. With a unique blend of technology, data-driven strategies, and a customer-first mentality, they have proven time and time again that they are the premier choice for businesses looking to thrive in today’s digital landscape. By choosing Robotic Sysinfo, you’re not just investing in an email campaign; you’re investing in the growth and success of your business.

[theseoblogspace]

Improving Website Personalisation for Small Businesses

Did you know 91% of consumers like shopping with brands that offer personalized tips1? But, only 13% of marketers feel their personalization is good enough1. For small businesses in Australia, making your website more personal can really help. It can lead to a 6% increase in sales for those who offer unique experiences1. In today’s world, people see between 4,000 and 10,000 ads every day2. So,…

[isubhamdas]

Customer Insights: Unravelling Data

Ever wondered how to turn customer data into true understanding? What insights lie hidden in the numbers? Join me on a journey to unravel the mysteries, gaining actionable wisdom for customer-centric success. Your pathway to profound insights begins here! The Pitfall of Relying Solely on DataCracking the Code of Consumer BehaviorThe Human Element in Marketing StrategyStories Over Statistics:…

[muxtape]

Transforming Customer Insights into Actionable Marketing Strategies

In today's digital age, the goldmine of customer insights we sit on is staggering. But here's the kicker: having data is one thing; using it to turbocharge your marketing strategy is another ball game entirely. And for those not yet converting these insights into action, let's just say you're missing a trick, big time.

Customer insights are like the secret sauce to your marketing strategy, offering a direct line to what your audience wants, needs, and expects from your brand. But it’s not just about collecting data; it’s about decoding it, understanding the story it tells, and then crafting marketing strategies that hit right at the heart of your target audience. It's this bespoke approach, tailored to the unique preferences and behaviours of your audience, that can elevate your brand from background noise to centre stage in the highly competitive UK market.

Now, I hear you ask, "How do we make this leap from insights to action?" First off, it’s about getting under the skin of your data. Use advanced analytics to segment your audience, predict behaviours, and identify trends. Then, it’s about agility; taking those insights and rapidly turning them into personalised marketing campaigns that speak directly to the consumer. In essence, it’s about being as dynamic and fluid as the market itself, always ready to pivot based on fresh insights.

But beware, complacency is the enemy. The digital landscape is evolving at breakneck speed, and today's groundbreaking insight could be tomorrow's old news. This is where the urgency kicks in; staying ahead of the curve is not just advisable, it's essential. If you're not continuously iterating and optimising your strategies based on the latest customer insights, you're not just standing still, you're moving backwards, while more data-savvy competitors sprint ahead.

So, here’s the bottom line: transforming customer insights into actionable marketing strategies isn't just an advantage; it's a necessity in the modern digital age. Fail to do so, and you risk being left in the digital dust by competitors who understand the value of listening to, and acting on, what their data is telling them. The future belongs to those who can not only gather insights but who can turn these insights into action swiftly and smartly. Don't let FOMO be your wake-up call. Get ahead, stay ahead, and let your customer insights guide you to marketing glory.

[marketxcel]

The Ultimate Customer Value Optimization Guide

Unlock the secrets to maximizing customer value with our comprehensive guide. Learn proven strategies to enhance customer satisfaction, boost retention, and drive business growth. Discover the key to long-term success in the competitive market.

[ventesb2b]

Empowering Success: The Role of B2B Marketing Research Unveiled

Introduction

In the dynamic world of commerce, businesses thrive on the exchange of goods and services. In the intricate dance of transactions between companies, Business-to-Business (B2B) interactions take center stage. Unlike the familiar terrain of Business-to-Consumer (B2C) marketing, B2B marketing operates in a distinct ecosystem, where informed decisions are pivotal. Enter B2B Marketing Research – the compass that guides businesses through this intricate landscape, revealing insights that shape strategies and pave the way for success.

Understanding B2B Marketing Research: A Prelude

B2B marketing is not a one-size-fits-all endeavor. It’s about tailoring strategies to meet the unique needs and preferences of other businesses. This is where B2B marketing research emerges as the cornerstone. The process of B2B marketing research involves meticulously gathering and deciphering information about competitors, customers, industry trends, and the business environment at large. This data-driven approach equips businesses with a deeper understanding of the market, fostering strategic decisions that lead to growth.

Let’s connect for more insight:  https://ventesb2b.com/contact-2/

The Blueprint of B2B Marketing Research

1. Setting the Stage with Clear Objectives:

Every journey has a specific endpoint in mind. Similarly, effective B2B marketing research commences with crystal-clear objectives. Whether it's understanding customer needs, assessing competition, or evaluating current strategies – defining goals shapes the research direction.

2. Unearthing Insights through Data Collection:

Primary and secondary research form the pillars of data collection. Primary research entails direct engagement with businesses through surveys, interviews, and focus groups. Secondary research involves analyzing existing market reports, academic research, and industry publications. Both methods work in tandem to paint a comprehensive picture.

3. Peering into the Business Psyche: Target Audience Analysis:

Knowing your audience is non-negotiable. B2B marketing research delves deep into understanding the demographics, behaviors, preferences, and challenges of your business customers. This insight fuels targeted marketing efforts that resonate.

4. Decoding the Competition: Competitor Analysis:

In a B2B landscape, competition is fierce. Researching and analyzing competitors' strategies, strengths, and weaknesses is akin to navigating through a labyrinth. Armed with this information, businesses can carve out their unique positioning, differentiating themselves in a crowded marketplace.

5. Navigating the Industry Seas: Industry Analysis:

The currents of industry trends, regulatory changes, and technological advancements are relentless. B2B marketing research equips businesses with the knowledge to navigate these waters, capitalizing on emerging opportunities and mitigating threats.

6. Slicing the Market: Market Segmentation:

Blanket marketing is passé. Segmentation allows for laser-focused targeting. Whether based on industry type, company size, or geographic location, slicing the market enables tailor-made strategies that resonate with specific business needs.

7. The SWOT Symphony: Strengths, Weaknesses, Opportunities, Threats:

A SWOT analysis illuminates a business’s internal strengths and weaknesses, alongside external opportunities and threats. This introspective exercise fuels strategic choices and arms businesses with the insights to chart a course toward success.

8. Crafting a Unique Identity: Brand Positioning:

Just as fingerprints are unique, so should a business's brand identity be. B2B marketing research guides the crafting of a compelling value proposition, establishing a brand that stands apart from the crowd.

9. Fueling Engagement through Content Creation:

In B2B marketing, content isn’t just king – it's the kingdom. From whitepapers and case studies to blog posts and videos, high-quality content addresses pain points, educates, and positions businesses as industry thought leaders.

10. Choosing the Right Avenues: Distribution Channels:

While the destination matters, so does the path taken. Identifying the most effective channels for reaching the B2B audience – be it trade shows, online platforms, or direct sales – ensures that the message is delivered with precision.

11. Decoding the Data: Data Analysis:

Data, when transformed into insights, becomes a powerful ally. Advanced tools and techniques unravel patterns, trends, and actionable insights. Data analysis is the compass that guides marketing decisions.

12. Constructing the Strategy: Strategy Development:

Armed with insights, businesses can draft a comprehensive marketing strategy. From messaging and tactics to goals and timelines, this blueprint paves the way for impactful B2B marketing.

13. Measuring the Expedition: Measurement and Evaluation:

Numbers speak volumes. Defining key performance indicators (KPIs) and regularly evaluating results allow businesses to fine-tune strategies, optimize efforts, and achieve measurable success.

14. The Cycle of Learning: Continuous Evolution:

In the fast-paced realm of B2B marketing, standing still is akin to moving backward. B2B marketing research is an ongoing endeavor. Staying attuned to industry dynamics and evolving customer preferences ensures that strategies remain relevant and effective.

Conclusion

In the intricate symphony of B2B marketing, research plays the conductor, orchestrating harmonious strategies that resonate with businesses across industries. With each data point collected, analyzed, and transformed into actionable insights, companies inch closer to success. B2B marketing research isn't just a process; it's the lantern that illuminates the path to excellence in the intricate realm of business-to-business interactions.

Aniket Deshpanade

Sr.Digital Marketink Associate

adeshpande185@gmail.com

www.ventesb2b.com/ New York, USA

[philomathresearch]

How Quantitative Research Strengthens Brand Positioning

What makes Apple so unmistakably premium? Why do people associate Coca-Cola with happiness or Nike with victory? Is it just marketing? Or something deeper?

The answer lies in the data. More specifically — quantitative market research.

In an age where brand identity isn’t just about having a catchy slogan or sleek logo, businesses that want to stay ahead are turning to numbers for clarity. At Philomath Research, we’ve seen it firsthand — brands that understand their audience through quantifiable insights don’t just grow; they dominate their space.

Let’s unpack how quantitative research — the science of structured, numerical data — becomes a brand’s secret weapon for effective positioning, smarter strategy, and market leadership.

What Is Quantitative Market Research?

At its core, quantitative market research involves collecting and analyzing data in numerical form. Think: surveys, polls, questionnaires, and observational data translated into measurable metrics.

It answers questions like:

How many customers prefer your brand over competitors?

What percentage of your audience finds your messaging relatable?

How does satisfaction differ across demographics?

While qualitative research captures the “why” and “how,” quantitative research focuses on the “how many,” “how often,” and “how much.”

Why Brand Positioning Needs Numbers

Brand positioning is about owning a distinct space in your customers’ minds. But how do you know what that space is — or if you even have one?

Here’s where quantitative research shines. It:

Measures perceptions objectively

Identifies gaps between current and desired brand identity

Benchmarks against competitors

Tracks change in brand sentiment over time

Think of it as turning customer sentiment into data you can act on.

“If you can’t measure it, you can’t manage it.” — Peter Drucker

Let’s now look at exactly how quantitative market research helps refine, validate, and supercharge brand positioning.

1. Understand Who You Really Are (In the Eyes of the Customer)

You might believe your brand stands for innovation and trust. But what if your audience doesn’t see it that way?

Through brand perception surveys, you can quantify exactly how customers view your brand versus competitors. You can ask:

On a scale of 1-10, how trustworthy do you find our brand?

How likely are you to associate our brand with innovation?

Real-World Example:

A leading US-based fintech startup assumed its audience perceived it as “modern and tech-forward.” But quantitative brand tracking surveys revealed that over 62% of its target Gen Z audience viewed it as “corporate and outdated.” After repositioning with new branding and messaging, the perception flipped in six months, with a 35% increase in brand relatability scores.

2. Benchmark Against Competitors with Confidence

Quantitative research gives you a crystal-clear picture of where you stand in the competitive landscape.

By running brand tracking studies and competitive benchmarking, companies can measure:

Brand recall

Top-of-mind awareness

Purchase intent

Net Promoter Score (NPS)

Real-World Example:

According to a recent North American Brand Equity Study conducted across 500 companies, 78% of brands that tracked competitors quarterly outperformed those that didn’t in brand lift by over 22%.

At Philomath Research, we often run competitive perception audits to help our clients position themselves with data-backed clarity, not guesswork.

3. Identify Gaps in Brand Messaging

If your brand messaging isn’t resonating, you need to know why, how often, and with whom.

Quantitative surveys can pinpoint:

Which taglines/messages resonate most

What features customers associate with your brand

How your messaging performs across age, gender, or income groups

This is crucial when launching a new campaign or rebranding.

Real-World Example:

When a well-known US apparel brand tested three versions of its new sustainability messaging using A/B split testing with 2,000 survey participants, they found that Version B (which used community-focused language) outperformed the others by 47% in emotional connection and 32% in purchase intent.

4. Segment Your Audience Like a Pro

Not every customer thinks the same. Quantitative research helps you break your audience into data-driven segments based on:

Demographics

Behavioral patterns

Psychographic traits

Usage frequency

This enables precision positioning — different messaging for different segments.

5. Validate Branding Decisions Before Going Live

Every rebrand, ad campaign, or product launch comes with risk. With pre-testing via surveys and choice modeling, you can:

Test new logos or taglines

Validate packaging designs

Forecast customer response before spending millions on media

6. Track Brand Health Over Time

Brand positioning isn’t a one-time job. You need to know if your efforts are working.

Use ongoing quantitative brand tracking to monitor:

Awareness

Consideration

Usage

Preference

Advocacy

This real-time feedback helps refine campaigns and keep your positioning sharp.

Real-World Example:

A recent US CMO Pulse Survey found that brands with real-time tracking dashboards were 54% more likely to report improved brand health year-over-year.

Why This Matters More in 2025

Consumer expectations are shifting fast. Brand loyalty is no longer guaranteed.

According to a 2024 PwC Global Consumer Insights Pulse, 42% of North American consumers tried at least one new brand in the last six months — and 68% said they’d switch again if the new one didn’t meet expectations.

In this volatile landscape, gut instinct isn’t enough. You need quantitative proof to earn and keep customer loyalty.

At Philomath Research, We Don’t Just Deliver Data — We Deliver Direction

As a leading primary market research company, we work closely with clients across the US, Canada, and Latin America to uncover the metrics that matter.

From multi-market surveys and advanced data modeling to custom brand health trackers, our research solutions are built to strengthen your brand from the inside out.

Whether you’re launching a new product, rebranding, or battling for market share — we make sure you’re not flying blind.

Final Thoughts: Numbers That Power Brands

When it comes to building a lasting, memorable brand, data is your edge.

Quantitative research helps you:

Measure perception

Benchmark performance

Understand audiences

Test before you invest

Track what truly matters

So the next time you’re brainstorming a new tagline or preparing to enter a new market, ask yourself this:

“Do I have the numbers to back this up?” If not — it’s time to get serious about quantitative research.

And that’s where Philomath Research comes in.

Let’s work together to transform numbers into narrative — and narrative into competitive advantage.

Ready to position your brand where it truly belongs?

Connect with Philomath Research today.

FAQs

1. What is the difference between quantitative and qualitative research in branding? Quantitative research focuses on measurable data — such as percentages, ratings, and statistical patterns — to understand customer behavior at scale. Qualitative research, on the other hand, explores deeper insights, motivations, and emotional drivers behind customer perceptions through interviews or focus groups. Both play a role in brand strategy, but quantitative research is key for data-backed decisions.

2. Why is quantitative research crucial for brand positioning? It provides objective, numerical insights into how your brand is perceived, how it compares to competitors, and what areas need improvement. This helps businesses position themselves more strategically and confidently in the market.

3. How can surveys help in understanding brand perception? Surveys allow you to directly ask your target audience how they feel about your brand, products, or messaging. Questions like “How likely are you to recommend our brand?” or “What words best describe us?” can be quantified to guide branding efforts.

4. What types of quantitative tools are used for brand research? Common tools include brand perception surveys, Net Promoter Score (NPS), A/B testing, brand tracking studies, competitive benchmarking, and segmentation analysis.

5. How often should a brand conduct quantitative research? Ideally, brand tracking should be continuous or conducted quarterly to measure changes in perception and performance. Campaign-specific surveys or product testing can be done as needed before major decisions.

6. Can quantitative research help with rebranding or launching a new product? Absolutely. It allows you to test logos, taglines, packaging, and messaging before launch to reduce risk and ensure alignment with your target audience.

7. How does quantitative research support competitive benchmarking? It provides a data-driven comparison of your brand’s performance against competitors in areas like brand recall, purchase intent, and emotional resonance, helping you identify strengths and opportunities.

8. Is quantitative research suitable for small businesses and startups? Yes, even on a smaller scale, quantitative research provides valuable direction. Understanding how a niche audience perceives your brand can help small businesses make informed strategic decisions early on.

9. What is brand tracking, and why is it important? Brand tracking involves continuously measuring key brand metrics such as awareness, preference, and loyalty over time. It helps you monitor the impact of marketing activities and adjust strategies in real-time.

10. How can Philomath Research help with quantitative brand research? Philomath Research specializes in primary market research, offering customized surveys, advanced analytics, competitive audits, and brand health trackers. We help brands turn data into actionable insights that drive growth and sharpen positioning.

[analyticsliv]

Customer Segmentation Services in India | AnalyticsLiv

Get expert customer segmentation services in India with AnalyticsLiv. Leverage audience segmentation and first-party data to optimize targeting and boost engagement.

[phoenixblaze1412]

Helloooo

How are you?

I love your stories.

Can I lose one?

What would Dottore be like as a father and his segments, a reader who is about to turn 15?

Thank you and goodbye 💜🖤

Dottore would be emotionally constipated but weirdly good at this situation

Acts like he’s completely unfazed by your teenage moods, sass, silence, or outbursts.

When you slam the door? He takes notes on decibel levels.

When you say “I hate you”? He mutters, “Fascinating… hormone-driven emotional volatility peaking at 14.8 years old.”

But secretly? He notices everything. Your late-night pacing. The way your eyes dull when you’re sad. The way you act too strong sometimes.

Leaves your favorite snacks on your desk without a word. Fixes your projects in the background. Lectures the Segments when they overwhelm you.

Dottore is the calm eye of the storm, and whether you’re having a panic attack or threatening to run away, he’s always there, arms crossed, asking:

“Are you finished? Good. Now come sit. I’m teaching you how to identify venomous toxins.”

Beta is the overprotective big brother-dad

Treats you like a fragile little egg no matter how old you get.

Constantly checking if you ate, if you slept, if someone bullied you in town (he will find them).

Once punched a wall because you cried during a movie. The wall was a government facility.

Gets flustered when you yell, “It’s not a phase, Beta!” because he doesn’t understand what phase it is.

Genuinely loves you to pieces. His way of bonding? Sparring practice, sword safety, and long lectures about self-defense.

If you’re ever crying quietly in your room, he’ll knock, sit outside the door, and wait you out, even if it takes hours.

Sigma is the confused but helpful one

Doesn’t get teens but tries really hard to.

Buys you books he thinks you’ll like based on your moods. "You scowled at the sun yesterday, so I assumed you wanted something dark. Here. It’s a murder mystery."

Is constantly trying to apply psychology to you like a lab rat—you don’t let him.

But he's also the one who builds you cool tech, fixes your headphones, and quietly covers for you when you sneak out.

Once helped you fake a sick day and distracted Prime with fake lab data.

Theta is your chaos twin

Loves that you’re a dramatic, intense teenager. Treats you like an equal and stirs up mischief with you.

Encourages you to dye your hair blue. Helps you pierce your ear (badly).

Always down for rebellion but panics when Prime finds out.

“Yes, let's run away to Fontaine! Let’s fake our deaths! Wait—shit, he's coming—hide in the vents!!”

Despite being reckless, he’s the one who can pull you out of a spiral with dumb jokes and chaos energy. He’ll make you laugh when you’ve been crying for hours.

Omega is emotionally intelligent, quiet anchor

Notices the things no one else sees. Like the way you space out when memories get too heavy.

Never pushes you to talk, but always makes space for you to exist quietly.

Teaches you how to meditate, how to stitch wounds, how to regulate your breathing.

Your calmest confidant. You once told him something you never told anyone else.

Omega kept it secret. Never told Prime. Just hugged you, said,

“You’re not broken, kid. You’re just healing with the volume up.”

———

Theta runs into the lab, hair singed and eyes wide.

“She just said she wants to ‘feel something’ so she drank the acid sample! Not the fake one! The real one!”

“WHAT?!” Beta yelled out in panic.

“Don’t worry. I switched the bottles after she glared at me yesterday. She's fine.” Sigma calmy stated.

“She knew it was swapped. She wanted to see if you’d panic.” Omega commented as he took a sip of his tea.

Dottore, calmly adjusting your medical file, finally speaks. “She’s fourteen. Her brain is soup. This is standard.”

You? You’re in the background, holding your stomach, giggling while coughing.

“You guys are so easy to mess with.”

They all stare at you in horror.

“That’s my girl.” Dottore smiled proudly.

———

The others know you don’t show emotions easily—but when you do, they hit hard.

Sometimes you lash out. Sometimes you isolate. Sometimes you cry at 3 AM under a desk.

The Segments fight over how to help. Dottore just walks in, lifts you into his coat, and lets you cry on his shoulder without a word.

Even when you yell “You don’t care!” he never flinches.

He does. In his own strange, quiet way.

“You’ll be fifteen soon,” he says one day, brushing hair from your face.

“You’re allowed to struggle. Just don’t ever forget—you're my child. And I'll do anything I can to ensure you are safe."

[isubhamdas]

Data-Driven Marketing-Maturing Businesses

In today’s digital age, data-driven marketing is crucial for boosting ROI and personalizing campaigns. By leveraging customer data, you can create targeted, effective marketing strategies. Continue reading to discover expert tips, real-life examples, and actionable steps to implement a data-driven approach in your business. The Power of Data-Driven MarketingPersonalization: The Key to…

[beardedmrbean]

Blue-collar workers have seen real wage growth of almost two percent in the first five months of President Donald Trump’s second term, the largest increase for any administration in nearly 60 years. 

The 1.7% pay bump is in stark contrast to negative growth under Joe Biden, according to new data from the US Department of the Treasury. 

Since Richard Nixon in 1969, Trump has been the only president to record positive growth for blue-collar workers in his first five months. He also achieved 1.3% in his first term.

The recovery from a 1.7% decline recorded in Biden’s first five months, as inflation outpaced earnings, suggests a shift in economic conditions for this financially stressed segment of the workforce.

“The only other time it’s been this high was… during President Trump’s first term,” Treasury Secretary Scott Bessent told me on the latest episode of the “Pod Force One” podcast, out Wednesday. 

“We’ve seen real wages for hourly workers, non-supervisory workers, rise almost 2% in the first five months. … No president has done that before.”

Falling inflation has driven the significant improvement in blue-collar wages, lifting workers’ take-home pay and living standards. 

Bessent says wage growth is also fueled by the president’s “emphasis on manufacturing” and commitment to remove illegal migrants from the workforce.

“Biden opened the border, and it was flooded,” said Bessent. “And for working Americans, that’s a disaster because it’s pressure on their wages.”

The latest year-to-date gain in real blue-collar wage growth, from December 2024 to May 2025, is more than twice the rate of 0.8% growth in the Nixon administration.

Every other administration since has seen wage growth fall in comparable periods for blue-collar workers (defined by the Bureau of Labor Statistics as nonsupervisory and production workers). 

Barack Obama presided over a decline of 0.3% in real blue-collar wage growth in 2009, Bill Clinton (1993) and George W. Bush (2001) each saw a 0.6% decline, Ronald Reagan (1981) saw the sector’s wage growth fall 0.9%, and George H.W. Bush (1989) registered a 3.0% drop. Under Carter (1977), blue-collar wages stagnated with zero growth. 

Trump’s team claims that once the “One Big Beautiful Bill” passes the Senate, as early as July, the economy will get a “double whammy” boon of lower inflation and accelerating wages, a feature of his first term. 

The budget reconciliation bill includes targeted relief for unskilled or blue-collar workers promised by Trump during last year’s presidential campaign, including “no tax on tips.”

The bill would also eliminate federal income taxes on overtime pay for over 80 million hourly workers in industries like manufacturing, construction, and first responders who often rely on overtime for income.

Tax incentives for manufacturers to build US factories are also intended to create up to 6 million blue-collar jobs in construction and manufacturing, reversing decades of offshoring. 

[seriouslycromulent]

The Math Ain't Mathing

So I'm sure people are going to accuse me of being a conspiracy theorist, but the more I think about the results of this US election, the more it's clear that things aren't adding up.

Now don't get me wrong. I'm well aware of the US's long history of racism and misogyny, and it is totally possible -- in theory -- that more people voted for a moronic straight, white male who is an ajudicated grapist and convicted felon over a more-than-qualified, intelligent, results-driven woman of color for a position as leader of the wealthiest nation on earth.

I'm not saying that couldn't happen. But did it? Legitimately?

The more I think about Trump's campaign, the more fishy this result seems.

So here was a man with ...

virtually no policies (that he could talk about openly),

no ground game,

no door knocking apparatus to urge folks to get out the vote,

no phone banking,

he was constantly running out of money and had to shill products to raise more,

stole money from down ballot candidates, putting their marketing strategies at risk,

found liable for SA,

found guilty of millions of dollars in fraud,

constantly rambles and shows clear signs of being mentally unwell,

invokes violent and hateful language against specific communities as well as individuals,

bragged about being a dictator on Day 1,

had over 40 former cabinet members declare him unfit for office,

was called a fascist by his own former chief of staff,

was not endorsed by any reputable economists,

saw a flood of lifelong Republicans -- literally millions of them -- abandon their party to vote for his opponent,

has been impeached twice,

has seen sharply, dwindling crowd sizes at his rallies for the last 6 weeks,

... and somehow he won the popular vote by 5 million?

Even though he never won the popular vote in 2016? Or 2020?

Suddenly he "found" a bunch of votes from people who liked him?

Um, no.

Just no.

One of Trump's biggest failings is that he and his team tell lies like children. That is, they've never learned how to keep things believable. Like a misguided 10-year-old who is desperate to impress someone with his whopper of a tale, he always exaggerates to the point of hyperbole and insults our intelligence.

For example, he told us his rally at Wildwood, NJ, this past summer had 108,000 even though the town itself only has 80,000 residents and the venue he held the rally in only held 20,000 people.

Or how he kept insisting that American kids are going to school and somehow receiving gender reassignment surgery over a couple of days and without parental consent before being sent home.

Each lie is so over the top and grandiose it makes him look infantile while at the same time insults our knowledge of reality.

And that's exactly what this feels like.

There is no way this man won the majority of the votes and the popular vote after only winning due to the electoral college the first time and not at all the second time. More people vilify him now than they did in 2016 and 2020, and that's saying something.

There just aren't enough voters in the US to give him a clear path to victory here no matter how committed his sycophants are to white supremacy. MAGA voters are not the majority of the voting electorate.

Also the fact that the exit polling data is suspiciously similar to the same tall tales Trump's been selling for the past year about how he had a ton of support in the Latino and Black communities, despite there being no data to support it at all. He was polling damn near 0% in some majority black communities like Detroit and Atlanta.

Yeah ... no.

This math ain't mathing.

I'm not a conspiracy theorist, but I know when something isn't adding up. And nothing about these results add up at all.

On top of that, they ran their entire campaign like they didn't care about people getting out to vote. They kept insulting different segments of the electorate over and over again, as if they didn't need the votes of single people or people without children.

Plus, we saw record voter registration leading up to the election. More people voting early in state after state, and millions of people voting for the first time in their lives. But somehow there were fewer votes cast in this 2024 election than in the 2020 election?

Hell, Georgia alone tripled its early voter turnout. So how is this election getting fewer votes than 4 years ago?!

There were historically longer lines than ever before in parts of the country that never saw long lines, and yet there were millions fewer votes counted so far this year? Are we really to believe that all those long lines and so many new voters managed to only add up to 136M versus 158M who voted in 2020?

I call bullshit!

Also, a number of folks are commenting on how quickly the states were called. In all my years of voting, I've never seen a US election turning around so fast.

Yeah, the math ain't mathing.

Sure, he could've eeked out a win via the Electoral College without the popular vote like he did in 2016, but given her momentum and the majority of the polls either favoring her or having had them tied, none of these results pass the smell test.

Meanwhile, Harris had a multigenerational, multiracial, multiethnic, multigendered coalition of enthusiastic supporters who volunteered, phone banked, door knocked, and fundraised in every state plus D.C. Her media strategy was savvy, her interviews were sharp and intelligible, and her demeanor was inclusive and congenial. Again, not putting anything past good ole American racism and misogyny, but all the data showed that her supporters were clearly larger in number and more enthusiastic than his.

Long story short --

I do believe we are witnessing the American government being hijacked and a dictator installed right before our very eyes.