seeing people's takes about the whole watcher situation is just a bit.... mind-boggling.
i think the apology they posted was good in the sense that they admitted to fucking up and walked back on their decision, and i think the model they've settled on now is a lot more reasonable (having content be released earlier for those who choose to subscribe), but like.... that doesn't mean that no one should've ever been mad at them in the first place???
like seriously, why does it seem like people are looking at a "good" apology and thinking "huh! they sure did apologize well! i guess that means that it was ridiculous for people to be mad in the first place! no one should have ever complained!!". if no one complained, they wouldnt have walked back their decision! they would've kept going with their dumb completely paywalled option!
and thats not even getting into the fact that their financial woes seem to come from completely mismanaging their money - hiring people when they can not afford to and spending more money on "high quality productions" when they cant afford to.... these are core issues that im not sure will be completely fixed by this? but idk.
also, this situation i think has really helped my own self come to terms with the fact that i do not enjoy many aspects of their content. i sorta already knew that considering i can not remember the last ghost files video i watched because i find that shit incredibly boring and overproduced, and even things like too many spirits have become a chore to watch bc they decided to extend the Not That Funny drink making portion when i just wanna hear some funny spooky stories.
anyway i guess my ultimate point here is: im glad they acknowledged they fucked up, but i also am not sure how interested i am in their content anymore in the first place. oh well
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Imma do this final vent and then I’ll shut up about it.
This was a dumb move, from every possible perspective.
In the og goodbye video, they really made it sound like they were doing the streaming service because they wanted to go bigger, make cooler videos, really see what they could do and let their creative vision take the lead.
Growing as an artist is what you do when you Already Have The Money To Do So. You don’t tell your audience “give me money and then I will use to it to make cooler bigger things”. That’s not a streaming service, that’s a kickstarter.
They didn’t have the numbers to pull a streaming service off either. “We think we’re ready for television quality content” no you don’t. Sorry, no you do not. Television quality content means 30-50 crew per project, means at least 4-5 production being worked on at the same time, and at least 4-5 productions being broadcast at the same time. Watcher has maybe 2 series they upload simultaneously and they have 25 employees TOTAL. Not even CLOSE to tv levels of content, who the fuck do you think you are???
Did they really think all 3 million of their subscribers were going to follow them on this? Including kids, whose spending is dependent on their parents? Including the casuals, who only subscribed for the occasional video? Including people for whom $6 dollars on another streaming service just isn’t an option? Why DIDN’T they poll this, was this being a surprise really that important??
AND why would you completely cut off another revenue? Even if YouTube is restrictive, it’s still another source of income. Cutting that off completely is… bold.
Especially since in the apology, they let it slip that no, actually, it’s because Watcher is on the brink of having to close up shop because they’re not making enough money with just the patreon, the merch sales, the ad reads, etc.
So… one of those is a lie. Or at least part of the truth.
But let’s assume they are in financial trouble, then this was still the dumbest they could’ve done.
Welcome to the entertainment industry where we follow 1 giant fucking rule: Kill Your Darlings.
Fellas, pals, amigos, bros, dudes. If your projects spend more than what they make, it’s time to downsize. Not upscale. Cut the shit that’s spending the most money, start concentrating on how you can conserve without having to fire your crew. Put the projects where you have to fly out and buy new stuff all the time on the back burner, you can get back to them once you actually have the money for them. Work with what you already have. You have a MASSIVE studio space, fuckin use it. You HAVE sets, you HAVE props, you HAVE talent and you have ideas.
Start workshopping all the crazy and shit ideas you thought weren’t gonna work and start thinking how you could make them work with the lowest possible budget you can have. Your audience is there, they’ll watch whatever you throw at them. Now is the time to go crazy and see what sticks. You HAVE viewership.
Collab. CONSTANTLY. Get it the fuck out there that you exist. A lot of people had no idea a patreon existed, mention it ALL THE TIME. To the point that it becomes annoying. Do it!
If your studio is becoming too expensive, get rid of it. Sorry, kill your darlings. Move some shit around in Steven Lim’s tesla garage, put up some green screens, this is where you work now until you can afford a studio in LA again, you dipshits. Editors can work from home, sound designers can work from home, writers and researchers can work from home, meetings can happen in someone’s kitchen or living room.
And finally: be transparent. Be honest to your audience and communicate. “We’re sorry to put Ghost Files on hiatus, however we can no longer justify the cost of traveling to locations.” The majority of your audience will understand and show patience. The part of your audience that matters will wait and enjoy your other wacky shit in the meantime. Hell, they might spontaneously start their own kickstarter because those who can, will want to support you financially, if you’re just hONEST WITH THEM.
As a business, you constantly have to choose between your financial stability and that of your employees, your vision and the future of your company and what you Want to do with it, and your integrity, the trust between you and your audience. (Especially that last one, businesses can’t pretend they don’t have a relationship with their audience, that’s not how business works, guys.)
When you’re in financial straits, one of those has to go. Watcher chose the latter, they should’ve picked the middle. Their grand television quality ideas can fucking wait, if money is a problem.
Look, I’m an artist too. I had a vision too. But it was either my creative vision or being able to afford food and rent. Creativity can wait, creativity will always be there once I can support it. Living comes ALWAYS first. Asking my audience to fund my huge artistic dreams though, with only the promise of something cool, NEVER even crossed my fucking mind. That’s what donations are for, that’s what the patreon is for.
They apologised. And good. But this was a dumb decision from the goddamn start. There were like 500 steps in between and they skipped all of it. And for what? For money? For grand ideas? For greed or for hubris? How many of their original subscribers are actually gonna come back? How much money did they lose with this stunt? If they really are in financial trouble, this MASSIVE risk -which is what it has always been- might just be their downfall. And it’d be 100% their own fucking fault.
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