Look Good, Feel Good, Play Strong: Nike Apparel Honors the Power of Women's Sportswear
Nike is thrilled to announce the upcoming release of “Look Good, Feel Good, Play Good: Nike Apparel,” a visually stunning book that explores the history and impact of women’s sportswear. Published in collaboration with Phaidon Press, this groundbreaking volume highlights the evolution of women’s sports apparel and its empowering effect on athletes throughout the years.
With over 350 pages and more than 575 images, “Look Good, Feel Good, Play Good” delves into the connection between women and the sportswear they wear, featuring five iconic design archetypes from sports history: warm-ups, jerseys, leggings, sports bras, and shorts.
To amplify the voices of athletes, each chapter includes interviews with Nike stars such as Sha’Carri Richardson, Shelly-Ann Fraser-Pryce, Caster Semenya, Joan Benoit Samuelson, Dina Asher-Smith, Sue Bird, Megan Rapinoe, Scout Bassett, and Naomi Osaka. These personal conversations reveal the athletes' favorite sportswear, cherished items, and unique style philosophies. Additionally, newly commissioned essays place Nike's role in the broader context of sportswear history and culture.
The book is authored by writer and editor Maisie Skidmore, with contributions from an esteemed group of writers, including Dal Chodha, Michelle Millar Fisher, Heather Radke, Samantha N. Sheppard, and Natalie E. Wright. Together, they provide a rich narrative that intertwines history, fashion, and sports.
The imagery within the book is as diverse as its contributors, drawing from Nike’s extensive archives and showcasing everything from vintage trade catalogues and advertisements to contemporary photography, design sketches, and fabric swatches. This visual journey not only celebrates Nike's past but also illustrates the brand’s ongoing dedication to innovation in women’s sportswear.
As Amy Montagne, VP/GM of Nike Women, notes, “Whether you’ve followed these athletes' journeys or are interested in the trends shaping women’s sports, ‘Look Good, Feel Good, Play Good’ highlights the incredible work Nike has done over the past 50 years to advance women’s sportswear.”
The book's design reflects its content, with pattern lines and notch markers subtly reminding readers of sportswear's cultural significance. The innovative packaging, featuring an exposed spine and a translucent jacket, further emphasizes the book's archival inspiration.
“Look Good, Feel Good, Play Good” is now available for pre-order at Phaidon.com/NikeApparel and will be widely available in December. This volume is a must-have for anyone interested in the intersection of fashion, sports, and culture, showcasing Nike’s commitment to empowering women through thoughtful design and relentless innovation.
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