Jersey's GROOVY Shares Sad Club Anthem "KNO ME," Announces Upcoming EP
GROOVY uses his singular hybrid of Jersey club and R&B to explore the highs, lows, and complications of young love. Today, the rising artist announces his upcoming EP, Crying In The Club, coming May 24th via Defiant Records/Warner Records. With the announcement comes the heart-wrenching single and video "KNO ME."
The upcoming EP refines GROOVY's blend of R&B and Jersey club: GROOVY slows down the club tempo, but keeps the genre's five-beat pattern and signature sound effects, while applying silky smooth vocals and relatable lyrics on top. Home to "jersey luv" ft. B Jack$, GROOVY's 2023 viral hit single, Crying In The Club follows a loose narrative about heartbreak and GROOVY's transition from hopeless romantic to regretful lothario. The EP features guest appearances from Kanii, Vayda, and R2R Moe.
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Produced by GROOVY's frequent collaborator Alejandro, "KNO ME" is an aching confection, layering a mournful string melody and piano arpeggios atop slow-mo club production. Using a screwed-up filter on his ultra-smooth vocals, GROOVY tells the story of a crumbling relationship built on a bed of lies in which nobody truly knew the other until it was too late. Directed by Keats, the video dramatizes the story, using striking imagery as GROOVY and his lover, Mariah, try and fail to work through their differences, and GROOVY responds the only way he knows how: with a sneaky link.
The son of a respected Jersey club DJ who finished optometry school before pursuing his musical career, GROOVY is the latest artist to join Steve "Steve-O" Carless's Defiant Records, full of artists who build bridges between sounds that resonate on either side of the Hudson River. The Union County native first made noise last year with "jersey luv" ft. B Jack$, which became a viral sensation behind a hip-shaking trend that highlights the song's dramatic tempo change. Named one of the Best Songs of 2023 by Complex, song has over 450k creations on TikTok, along with over 1 billion views on the platform, and has generated over 49 million Spotify streams and nearly 500k units sold since its release in Spring 2023.
With the Crying In The Club EP, GROOVY continues to build a devoted fanbase by blending vastly different sonic traditions into an emotionally arresting package. Stay tuned for more.
"Philly Club," also known as Philadelphia Club, is a subgenre of club music that originated in the city of Philadelphia. It emerged from the local underground club scene, gaining popularity for its energetic and rhythmic sound. Characterized by its fast tempo, repetitive loops, and unique vocal samples, Philly Club often incorporates elements of hip-hop, house, and electronic dance music.
The genre is closely associated with specific dance styles, with its beats and breaks tailored to encourage energetic and creative dance moves. Philly Club music has a distinctive sound, and its influence has reached beyond Philadelphia, contributing to the broader landscape of electronic dance music.
Philadelphia Tamagotchi Club Established & First Meetup Scheduled!
If you’re near the city of brotherly love, there’s a new Tamagotchi club in town! The Philadelphia Tamagotchi Club is now established! With a mission to build a community for those who have a passion and love for Tamagotchi’s. The first meetup is scheduled for Sunday, July 28th, 2024 from 1:00PM to 3:00PM in the Fashion District, the location will be shared upon registration. Please be sure to register for the event here.
Lay Bankz Radiates Boss B*tch Energy in "Good Look" Single
Known for her danceable club tracks and infectious spirit, Lay Bankz can flat out spit when she wants to. The Philly-born 19-year-old shows off her emcee skills on "Good Look," her latest single. Weaving between detuned woodwinds and insstent percussion, Lay Bankz takes a moment to flex, methodically addressing the many reasons why she can't be messed with: "Can't nobody check me less it's coming with some commas/I'm a top 10, you ain't not, Iguodala/I'm a boss b*tch, raw b*tch without that condom/I got all this ass and I get it from my momma," stresses Lay Bankz. Luckily for her fans, the versatile artist promises good things to anyone wise enough to join her team: "F*ck with me, that's a good look." "Good Look" arrives after Lay turned the clock back with her R&B banger"Tell Ur Girlfriend" (3 million streams to date), the subject of a popular and infectious From The Block video.
"Good Look" and "Tell Ur Girlfriend" continue the momentum from Lay Bankz's breakout 2023, marked by several viral singles and an acclaimed debut EP. She kicked off the year with the frenetic club-rap anthem "Na Na Na," a viral smash that generated over 127k video creations on TikTok and over 41 million global streams. Lay tapped into the zeitgeist once again with her single "ICK!," a ferocious club-rap song about the moment sparks stop flying, which became one of the biggest viral hits of 2023, peaking at #8 on Billboard x TikTok's Viral Chart behind more than 1 million video creations, and generating over 81 million streams across platforms. Both "Na Na Na" and "ICK!" are highlights from Now You See Me, Lay's debut EP, which shows her range across 7 memorable tracks, and racked up over 127 million streams. To close out 2023, Lay released "Sloppy Seconds (Ick Pt. 2)," the equally-cheeky follow-up single to "ICK!," generating 14 million streams since its release in December.
Most recently, Lay Bankz made her first appearance at Rolling Loud, when she shut it down on the main stage during last week's Rolling Loud California 2024. Earlier this year, she was named one of Spotify's Most Necessary Artists To Watch for 2024, placed on Complex's list of Rappers To Watch in 2024 and YouTube's Fifty Deep Music Class of 2024, joined fellow club-influenced artist Skaiwater on "choosin u," and walked the Red Carpet at the 2024 Grammy Awards.
Lay Bankz is on a mission to bring Philly to the masses. Stay tuned for much more from the rapidly rising artist as the year continues.'
God today was amazing. Started out by meeting Sean Astin, then went to my first photo op with Joe. Apparently I blinked when they took the photo so I had to do a retake. I apologized to him because he’s already so busy and he was like “no don’t be sorry love, come on back over” and I EXPIRED 😭
Then I went to the panel with Joe & Grace which was very cute. Then met Steve from Blue’s Clues. Then was my second photo op WITH LEATHER JACKET JOE
Then finally the autograph. I had him sign some art my friend Jay drew of me & Eddie then used my second autograph to get a print signed for her and thanked him for still coming despite everything. What a beautiful day 😭
5.20.23: almost a month later and i’m still thinking about my solo day trip to philly. the genesis of my trip was a tattoo appointment with one of my fave stick n poke artists. i got a lil bunny 🐇
the train trip was lovely and i read my book & drank my coffee during the ride over. i also found that the neighborhoods in philly are a lot like d.c. [photos from 4.27.23]
This time I present you a fabulous underground sound of Philadelphia
⬛ Similar to Baltimore club, the genre is based around a staccato and syncopated beat indebted to Miami Bass along with the occasional use of Breakbeat drum patterns and repetitive, chopped vocal samples. However, Philly club is typically faster, reaching up