If there's one take-away I want to make clear about ruining your career by pettily review-bombing other writers, it's that traditional publishing is not a competition you can win. You have no control over how well your sales do versus someone else's sales. No amount self-promotion, hard work, and social media is going to guarantee a viral tweet, a Booktok sensation, or rave reviews. Those are beyond your control.
In this, your fellow authors are not your rivals, but your peers. If you are not super rich or well-connected, you will be reliant on connections you have to communities that know and trust you, and this is far more important than anything you do on your own. The publishing world is quite small, and these relationships will be a boon in building your future opportunities as well as helping other writers. The industry, in fact, relies on selling books with similar themes at the same time, because they know readers who like one Greek-inspired fantasy will likely pick up another one. That's how publishing trends work!
Publishing is never going to be free from drama or interpersonal-driven conflict. Review-bombing is going to continue, driven by political or ideological agendas. But treating what should be a professional career as some sort of winner-takes-all Squid Game is going to blow up in your face the moment you're caught out, and it will ruin your career before it even begins.
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A Comprehensive Look at Traditional and Direct Selling: Benefits and Drawbacks
In the ever-evolving world of business, companies employ various strategies to reach their customers and sell their products. Traditional selling and direct selling are two popular approaches that have stood the test of time. Both methods have their own distinct characteristics, advantages, and challenges. In this blog post, we will take a comprehensive look at traditional and direct selling, examining their benefits and drawbacks.
Traditional Selling: Traditional selling refers to the conventional method of selling products through physical retail stores. It involves customers visiting a store to make a purchase, where they can physically interact with the product and receive immediate assistance from sales representatives.
Benefits of Traditional Selling:
Tangible Experience: Traditional selling allows customers to physically see, touch, and try products before making a purchase decision. This hands-on experience can enhance customer satisfaction and build trust.
Personal Interaction: Customers can directly interact with knowledgeable sales staff who can provide guidance, answer questions, and offer personalized recommendations. This personalized approach can create a positive buying experience and foster customer loyalty.
Instant Gratification: With traditional selling, customers can immediately acquire the product, avoiding delays associated with shipping or delivery. This instant gratification can be particularly appealing to those who value convenience and urgency.
Drawbacks of Traditional Selling:
Limited Reach: Traditional selling relies on physical store locations, limiting the geographical reach of businesses. Companies must invest in multiple stores or rely on distribution networks to expand their market presence, which can be costly and time-consuming.
Higher Overhead Costs: Maintaining physical stores involves expenses such as rent, utilities, and staff wages. These overhead costs can significantly impact the profitability of businesses, especially during periods of low sales or economic downturns.
Direct Selling: Direct selling involves selling products directly to consumers outside of a traditional retail environment. It typically involves independent sales representatives or consultants who build personal relationships with customers, often through one-on-one interactions or home parties.
Benefits of Direct Selling:
Flexibility and Entrepreneurship: Direct selling offers individuals the opportunity to become independent entrepreneurs and run their own businesses. It allows for flexible work schedules, the ability to work from home, and potential income growth based on personal efforts.
Personalized Customer Service: Direct selling emphasizes building personal relationships with customers. Sales representatives can provide tailored product recommendations, offer demonstrations, and address specific customer needs, enhancing the overall customer experience.
Market Expansion: Direct selling can reach customers in remote or underserved areas, expanding market reach beyond traditional retail locations. This approach enables companies to tap into new markets and target specific customer segments that may not have easy access to physical stores.
Drawbacks of Direct Selling:
Limited Brand Control: Since direct selling often involves independent representatives, companies may have less control over how their brand is presented and perceived. Inconsistent messaging or poor representation by salespeople can potentially harm brand's reputation.
Recruitment and Training Challenges: Building and maintaining a successful direct-selling team can be challenging. Companies need to invest time and resources in recruiting, training, and supporting their sales representatives to ensure they have the necessary skills and knowledge to effectively sell products.
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