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Master the art of email automation with tips on creating effective welcome, product delivery, and nurturing sequences. Discover how to balance engagement frequency, minimize unsubscribes, and build lasting client relationships through email marketing.
#avoiding email drop-offs#balancing email engagement#building email sequences#client engagement emails#client relationship emails#creating email workflows#CRM email automation#email automation strategies#email automation tips#email campaign strategies#email frequency best practices#email list management tips#email marketing best practices#email marketing for entrepreneurs#email marketing success#email sequence optimization#Google Postmaster metrics#lead nurturing emails#minimizing email unsubscribes#nurturing email campaigns#product delivery emails#reducing unsubscribes#segmenting email audiences#unsubscribe rate calculation#welcome email sequence
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â˘â˝âââââ§ËÂ°Ë BROKEN INSTINCT ˰Ëâ§âââââžâ˘
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Summary: A Compilation of Headcanons Featuring Yandere Salesperson ENA X Reader
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Character(s): Salesperson ENA (ENA: Dream BBQ)
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Genre: Headcanons, SFW
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Warning(s): Abusive Behaviour
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Image Credits: @JoelG
â At first, you think itâs just her sales pitch. The obsessive greetings, the questions that repeat like an eternal voicemail: âWhat are your emotional price points? What keeps you awake at night?â You laugh, say sheâs funny, and her eyes gleam like broken calculators. Thatâs when she decides. You will be the one she closes the deal with. The one contract sheâll never let expire.
â She sends you business emails. Dozens. Hundreds. No return address, no unsubscribe link. They all say the same thing in different fonts: âThank you for attending our private seminar on undying devotion. Please confirm attendance with your heart. Bring only your soul.â She thinks this is romantic. You tell her itâs weird. She replies, âIn what font? Is that Arial or betrayal?â
â Salesperson side coos in your ear while she brushes your hair, gently, like sheâs trying to prepare you for a board meeting with the divine. Meanwhile, the Meanie side interrupts mid-stroke, yanking a strand and hissing, âYOU THINK ANYONE ELSE COULD LOVE YOU THIS WAY?! THEYâD LET YOU DIE IN A BATHROOM STALL!!â You flinch. She apologizes. They both blame the lighting.
â She knows your schedule better than you do. She keeps tabs on your social circle and preemptively ârestructuresâ any threatening relationships. âInvestments are meant to be protected,â she says sweetly, walking you past a hollow mannequin that vaguely resembles your best friend. You donât ask questions. You donât want the answer spreadsheet.
â She draws hearts on your wrists with her sharp red claws. âPermanent marker of interest,â she calls it. You think itâs endearing until the ink bleeds into your skin like a brand. âNow youâre part of the company,â she whispers with a shuddering sigh. Her eyes glitch between triangles. You pretend not to notice the blood on her suspenders.
â Her duality makes her a perfect wreck. Salesperson side tells you sheâll love you forever, bake you pie graphs and marry you in a warehouse of velvet spreadsheets. Meanie side threatens to delete the universe if you look at anyone else. âI HAVE LEARNED TAX EVASION FOR YOU! I HAVE STUDIED VIOLENCE!!â
â When youâre sick, she brings you soup. And also surveillance footage of the pharmacy clerk who smiled too long at you. âThey were offering a competitorâs product,â she says, voice tight with jealousy. You assure her you only want her brand of love. She smiles too wide, then cradles your head like sheâs afraid youâll roll off the shelf.
â The green version of her shows up when she feels the most insecure. When youâre late. When you donât reply fast enough. Her face fractures into empathy. She curls up on the cold floor and says, âIâm⌠not enough value. I know. I know. Refund me. Please.â You hold her and whisper that sheâs priceless. She shudders and says, âIâm raising your interest rate, darling.â
â If anyone else flirts with you, ENA doesnât yell. Not at first. She offers the interloper a âdivestment opportunityâ â a severance package of broken teeth and digital erasure. You never see them again. When you ask, she just says, âThey missed a critical deadline. You, however⌠youâre still under contract.â
â She dreams of your wedding every night. Itâs a PowerPoint presentation with 500 slides, each one another way she promises to protect you from the market of heartbreak. But the slides glitch midway through, replaced with static and purple blood dripping down the screen. She leans in close, eyes flickering with mania and devotion. âYouâre the only customer Iâll ever take. Letâs merge. Forever.â
#imagine blog#imagine#writers on tumblr#ask blog#headcanon#imagines#headcanons#webcore#weirdcore#dreamcore#ena#ena fandom#ena x reader#ena game#ena dream bbq#ena oc#joel g ena#ena joel g#ena fanart#dream bbq#joel g#writeblr#writerblr#writeblogging#writing tumblr#writing community#writer community#writblr#writing#writerscommunity
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How can you measure the success of a digital marketing strategy?
Measuring the success of a digital marketing strategy involves tracking key performance indicators (KPIs) that align with your campaign objectives. Here are some common metrics: Â
Website Metrics
Website Traffic: Monitor the number of visitors, page views, and bounce rate. Â
Time on Site: Measure how long visitors stay on your website. Â
Conversions: Track the number of conversions, such as purchases, sign-ups, or lead generation. Â
Conversion Rate: Calculate the percentage of website visitors who take a desired action. Â
Social Media Metrics
Engagement: Measure likes, shares, comments, and mentions. Â
Followers: Track the growth of your follower base. Â
Click-Through Rate (CTR): Calculate the percentage of users who click on links in your social media posts. Â
Email Marketing Metrics
Open Rate: Measure the percentage of emails that are opened. Â
Click-Through Rate (CTR): Calculate the percentage of recipients who click on links in your emails. Â
Bounce Rate: Track the percentage of emails that are undeliverable. Â
Unsubscribe Rate: Monitor the percentage of subscribers who opt out of your email list. Â
Paid Advertising Metrics
Cost Per Click (CPC): Measure the cost of each click on your ads. Â
Cost Per Acquisition (CPA): Calculate the cost of acquiring a new customer or lead. Â
Return on Investment (ROI): Determine the profitability of your advertising campaigns. Â
Analytics Tools
Google Analytics: A powerful tool for tracking website traffic and user behavior. Â
Social Media Analytics: Platforms like Facebook Insights, Twitter Analytics, and Instagram Insights offer detailed data on your social media performance. Â
Email Marketing Platforms: Most email marketing platforms provide analytics tools to track email performance. Â
Additional Considerations
Set Clear Goals: Define specific, measurable, achievable, relevant, and time-bound (SMART) goals for your digital marketing campaigns. Â
Track Multiple Metrics: Don't rely on a single metric to assess success. Monitor a combination of metrics to get a comprehensive view of your performance.
Compare to Benchmarks: Compare your metrics to industry benchmarks or historical data to identify areas for improvement.
Analyze and Adjust: Regularly analyze your data and make adjustments to your strategy as needed. Â
By tracking these metrics and analyzing your data, you can effectively measure the success of your digital marketing strategy and make data-driven decisions to improve your results.
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How to Measure the Success of Your Digital Marketing Agency
Hiring a digital marketing agency can be a game-changer for your business, helping you drive traffic, engage customers, and boost sales. However, to ensure your investment is paying off, itâs essential to have clear metrics to measure the success of your agency's efforts. Hereâs a guide on key metrics and tools to track, plus some tips on setting realistic expectations when working with a digital marketing agency.
Why Measuring Agency Performance Matters
Tracking the performance of your digital marketing agency is crucial to:
Ensure your budget is spent effectively: No business wants to invest in marketing that doesnât deliver results.
Adjust strategies as needed: Knowing whatâs working (and whatâs not) lets you adapt faster.
Hold the agency accountable: Clear metrics help keep your agency aligned with your goals.
In a digital world where results can be tracked in real-time, measuring performance isnât just an optionâitâs a necessity.
Key Metrics to Measure Success
1. Website Traffic
Why it matters: Increased website traffic is often one of the first signs that your digital marketing is working. It shows that your brand is getting more exposure.
What to look for: Focus on organic traffic, referral traffic, and social media traffic. Tools like Google Analytics help track the source of your traffic so you can see which channels are performing best.
2. Conversion Rate
Why it matters: Traffic alone isnât enough. You want visitors to take action, whether thatâs signing up for a newsletter, making a purchase, or filling out a contact form.
What to look for: Look at conversion rates from different sources to see where your agency is most effective. If your agency is handling multiple channels (social media, email, paid ads), tracking conversions across these areas will show where the ROI is strongest.
3. Return on Investment (ROI)
Why it matters: Ultimately, ROI tells you if your digital marketing agency is bringing in more money than youâre spending. Itâs a direct measure of value.
What to look for: Calculate ROI by dividing your profit from digital marketing efforts by the cost. If your ROI is consistently positive, thatâs a great sign. However, keep in mind that certain marketing tactics (like SEO) may take a few months to show results.
4. Engagement on Social Media
Why it matters: A strong social media presence is a major asset for brand building and customer loyalty. High engagement means people are resonating with your content.
What to look for: Track likes, shares, comments, and mentions. Platforms like Facebook, Instagram, and LinkedIn offer built-in insights to help you see engagement rates. The higher the engagement, the more people are connecting with your brand.
5. Email Marketing Metrics
Why it matters: Email remains a powerful tool for conversions, and itâs often managed by digital marketing agencies.
What to look for: Track open rates, click-through rates, and unsubscribe rates. High open rates and click-through rates are signs of effective email marketing. Your agency should also be A/B testing subject lines and content to see what drives better results.
6. Keyword Rankings (for SEO)
Why it matters: If your agency is providing SEO services, tracking keyword rankings will show how well your site is doing in search engine results.
What to look for: Google Analytics and SEO tools like SEMrush and Ahrefs provide insight into your keyword rankings. Keep an eye on high-priority keywords related to your industry and see if they improve over time.
7. Cost Per Click (CPC) and Cost Per Acquisition (CPA)
Why it matters: If your agency manages paid ads, CPC and CPA are crucial for evaluating ad spend efficiency. Lowering these costs while increasing conversions is the goal.
What to look for: CPC shows how much youâre spending per click, while CPA measures the cost per lead or sale. Regularly monitoring these metrics can help optimize budget allocations for better results.
8. Customer Retention and Lifetime Value
Why it matters: Getting new customers is only part of the battleâkeeping them around and building loyalty is where long-term value is.
What to look for: Track repeat customers and average purchase value. If your agency is creating engaging content, email marketing, and social media strategies, you should see an increase in customer retention over time.
Importance of Regular Reporting and Clear Communication
To effectively measure these metrics, your digital marketing agency should provide you with regular, detailed reports. Hereâs what to look for in these reports:
Monthly Traffic and Conversion Reports: These should break down where your traffic is coming from and how itâs converting.
Campaign Performance Reviews: For agencies handling paid ads, campaign performance should be reviewed at least monthly to see whatâs working and what can be improved.
SEO Progress Reports: For SEO-focused agencies, monthly keyword ranking and backlink reports are essential.
Transparent communication is essential. A good digital marketing agency will not only share reports but also explain what they mean and how they plan to improve results. If something isnât working, a strong agency will have ideas on how to pivot strategies.
Setting Realistic Expectations for Results
Digital marketing is a long-term investment, so itâs important to set realistic expectations. Hereâs a basic timeline:
Short-term (1-3 months): In this phase, expect an increase in website traffic, social media engagement, and email subscribers. Conversions might improve, but ROI may not yet be significant.
Medium-term (4-6 months): SEO and organic traffic should start to show noticeable improvements. Conversion rates are likely to increase, and youâll start seeing better ROI.
Long-term (6-12 months): By now, you should see strong results across all channels, with positive ROI. Brand awareness and customer retention should also show improvements.
Red Flags to Watch Out For
When evaluating your digital marketing agency, itâs important to look out for signs that they might not be delivering:
Vague or Inconsistent Reporting: If your agencyâs reports arenât clear, detailed, or consistent, it may be a sign of a lack of transparency.
Unexplained Budget Increases: Sudden changes in ad budgets without clear explanations could indicate inefficiencies.
No Strategy Adjustments: If performance is poor and your agency isnât suggesting changes, it may be a sign theyâre not actively managing your account.
Wrapping Up: Evaluating Your Digital Marketing Agencyâs Success
Regularly evaluating the success of your digital marketing agency is critical to getting the most out of your marketing investment. By focusing on key metricsâlike traffic, conversions, and engagementâand ensuring clear, regular communication, you can track the impact of your agencyâs work effectively.
To maximize success, look for a digital marketing agency that provides transparent reporting, communicates openly, and adapts strategies based on your business goals. Remember, achieving long-term success takes time, but with the right agency, you can make meaningful progress month after month.
Whether youâre seeing early wins or working through adjustments, consistent measurement and open communication will help you get the best results from your partnership with a digital marketing agency.
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Marketing Analytics and Insights
Marketing Analytics and Insights play a critical role in the success of any modern marketing strategy. They help businesses understand consumer behavior, measure campaign effectiveness, optimize marketing efforts, and make data-driven decisions. Here's an overview of key concepts and strategies related to marketing analytics and insights:
1. What is Marketing Analytics?
Marketing Analytics involves the collection, measurement, and analysis of data to evaluate marketing performance. It includes tools and techniques to track customer interactions, campaign outcomes, and ROI across various channels.
The main goal is to gain actionable insights that can guide decision-making, improve customer engagement, and boost sales.
2. Types of Marketing Analytics
Descriptive Analytics: Focuses on understanding past marketing activities. This type answers the question: "What happened?" (e.g., tracking website traffic, campaign click-through rates, and customer demographics).
Predictive Analytics: Uses historical data to predict future outcomes. It answers, "What is likely to happen?" (e.g., forecasting future sales based on current customer trends).
Prescriptive Analytics: Suggests the best course of action based on data analysis. This type answers, "What should be done next?" (e.g., optimizing ad spend across channels).
3. Key Metrics in Marketing Analytics
Customer Acquisition Cost (CAC): Measures how much it costs to acquire a new customer. Itâs calculated by dividing total marketing expenses by the number of new customers gained during a period.
Customer Lifetime Value (CLV): The total revenue a company can expect from a customer throughout their relationship. Understanding CLV helps in determining how much to invest in acquiring and retaining customers.
Return on Marketing Investment (ROMI): Measures the profitability of marketing efforts by comparing the revenue generated to the amount spent on marketing.
Conversion Rate: The percentage of visitors who take a desired action (e.g., making a purchase, signing up for a newsletter). Itâs a critical metric for evaluating the success of a marketing campaign.
Churn Rate: The percentage of customers who stop doing business with a company during a given time period. Monitoring churn helps with retention strategies.
4. Data Sources for Marketing Analytics
Website Analytics: Tools like Google Analytics, HubSpot, or Adobe Analytics track user behavior on websites, including page views, session duration, and bounce rates.
Social Media Analytics: Platforms like Facebook, Instagram, and LinkedIn provide insights on engagement metrics such as likes, shares, comments, and follower growth.
Email Marketing Analytics: Tools like Mailchimp or Constant Contact offer data on open rates, click-through rates, and unsubscribe rates.
CRM Systems: Customer Relationship Management (CRM) tools, like Salesforce or Zoho CRM, track customer interactions, lead sources, and sales conversions.
Paid Advertising Platforms: Google Ads, Facebook Ads Manager, and other ad platforms offer detailed performance data on click-through rates (CTR), cost per click (CPC), and conversions.
5. Benefits of Marketing Analytics
Enhanced Decision-Making: With clear data and insights, marketers can make informed decisions about where to allocate budgets and resources.
Improved Campaign Performance: By analyzing what works and what doesnât, marketing efforts can be optimized for higher efficiency and better results.
Better Customer Understanding: Analytics provide insights into customer behavior, preferences, and pain points, enabling businesses to tailor their marketing strategies accordingly.
Personalization: Using data, companies can personalize customer experiences, making marketing more relevant and engaging.
Increased ROI: Marketing analytics helps in optimizing spending, reducing wastage, and increasing returns on investment.
6. Tools for Marketing Analytics
Google Analytics: Tracks and reports website traffic, user demographics, and conversion data.
HubSpot: An all-in-one inbound marketing, sales, and CRM tool that tracks everything from customer interactions to email campaign performance.
Tableau: A data visualization tool that helps marketers see trends and insights from raw data.
Power BI: Microsoftâs business analytics service that provides interactive visualizations and business intelligence capabilities.
Google Data Studio: A free tool to turn data into customizable dashboards and reports for easy sharing with team members or stakeholders.
SEMrush: A powerful marketing tool that offers insights on SEO, PPC, social media, and content marketing performance.
7. Steps to Implement Marketing Analytics
Define Objectives: Establish what you want to achieve with your analytics, such as increasing website traffic, improving lead quality, or boosting sales conversions.
Identify KPIs: Determine the key performance indicators (KPIs) that align with your business goals, such as CAC, CLV, or conversion rate.
Collect Data: Use tools like Google Analytics, CRM systems, and social media platforms to gather the necessary data from various marketing channels.
Analyze Data: Use analytical tools to process and interpret the data, identifying trends and areas for improvement.
Generate Insights: Translate data findings into actionable insights that will inform marketing strategies and decision-making.
Take Action: Adjust your marketing tactics based on insightsâthis could mean reallocating budgets, changing content strategies, or tweaking ad targeting.
Monitor and Optimize: Continuously monitor your campaigns, refine your strategies, and optimize based on ongoing data analysis.
8. Challenges in Marketing Analytics
Data Overload: With so much data available, it can be difficult to focus on the most relevant metrics. Marketers need to prioritize data that directly ties to business objectives.
Data Integration: Combining data from various sources (e.g., social media, website analytics, CRM) can be a challenge, requiring proper tools and expertise to ensure smooth integration.
Attribution Modeling: Understanding which marketing efforts are responsible for conversions can be complex. Multi-touch attribution models can help, but they require accurate data tracking and analysis.
Privacy Concerns: With growing data privacy regulations like GDPR and CCPA, marketers must ensure they comply with legal requirements while using customer data ethically.
9. Emerging Trends in Marketing Analytics
Artificial Intelligence and Machine Learning: AI can process vast amounts of data, enabling predictive analytics, customer segmentation, and even content creation.
Real-Time Analytics: Tools that provide real-time insights allow marketers to make immediate adjustments to campaigns based on performance.
Customer Journey Analytics: Focus on understanding the entire customer journey across multiple touchpoints, rather than just individual interactions.
Voice and Visual Search Analytics: As voice search (e.g., through Siri, Alexa) and visual search (e.g., Pinterest Lens) grow in popularity, understanding how customers use these channels is becoming a new frontier.
#digital marketing services#digital marketing agency#digital marketing#online marketing#search engine optimization
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How to Measure the Success of Your Online Marketing Campaign in Gurgaon
In the bustling business hub of Gurgaon, effective online marketing can make all the difference for your companyâs success. But how do you measure the impact of your efforts? Whether you're working with a Digital Marketing Agency, a Digital Marketing Agency Gurgaon, or handling things in-house, understanding the metrics that define success is crucial.
Setting Clear Objectives
Before diving into metrics, itâs essential to establish clear, measurable goals for your online marketing campaign. Objectives might include increasing website traffic, generating leads, boosting sales, or improving brand awareness. These goals will guide the metrics you need to monitor.
Key Performance Indicators (KPIs)
KPIs are vital in measuring the success of your marketing efforts. Common KPIs include:
Website Traffic: Number of visitors to your site.
Conversion Rates: Percentage of visitors who take a desired action.
Bounce Rates: Percentage of visitors who leave your site after viewing only one page.
Customer Acquisition Cost: Cost to acquire a new customer.
Return on Investment (ROI): Overall profitability of your campaign.
Tools and Analytics
Using the right tools is essential for tracking and analyzing your marketing efforts. Google Analytics, SEMrush, Ahrefs, and HubSpot are popular choices. These tools help measure various metrics, providing insights into your campaign's performance.
Website Traffic Analysis
Monitoring website traffic is a fundamental aspect of online marketing. Analyze traffic sources such as organic search, paid ads, social media, and referrals. A Digital Marketing Agency Gurgaon can optimize these sources to enhance your campaign.
Conversion Tracking
Conversion tracking is crucial for understanding how effectively your website turns visitors into customers. Set up conversion tracking using tools like Google Analytics and Facebook Pixel. Online Marketing Agency in Gurgaon often showcase successful conversion tracking strategies to help businesses maximize their potential.
ROI Calculation
Calculating ROI helps determine the profitability of your campaigns. Compare ROI across different channels such as SEO, PPC, and social media to identify the most effective strategies. Digital Marketing Services in Gurgaon can provide detailed ROI calculations to ensure your investment is worthwhile.
Customer Engagement Metrics
Measuring customer engagement is vital for understanding user interaction. Track metrics such as time on site, pages per session, social media engagement, and email open rates. Online Advertising Agency in Gurgaon use these metrics to refine engagement strategies and improve results.
Social Media Metrics
Social media plays a significant role in online marketing. Key metrics include likes, shares, comments, and follower growth. Analyzing these metrics helps assess the impact of your social media efforts. Digital Marketing Agencies in Gurgaon often have case studies showcasing success through social media analytics.
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Search Engine Optimization (SEO) Metrics
SEO is crucial for increasing organic traffic. Key metrics include organic traffic, keyword rankings, backlink profile, and domain authority. Digital Marketing Agency can implement SEO strategies to boost these metrics, enhancing your online presence.
Pay-Per-Click (PPC) Metrics
PPC advertising provides quick results. Key metrics include click-through rate (CTR), cost per click (CPC), conversion rate, and quality score. Online Advertising Agency in Gurgaon can manage PPC campaigns effectively to maximize these metrics.
Email Marketing Metrics
Email marketing remains a powerful tool. Track metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates to gauge your email campaignâs success. Digital Marketing Services in Gurgaon use these metrics to refine email marketing strategies.
Customer Feedback and Surveys
Customer feedback is invaluable for measuring campaign success. Conduct surveys and analyze feedback to gain insights into customer satisfaction and areas for improvement. Online Marketing Agency in Gurgaon can help design effective surveys to collect valuable data.
Competitor Analysis
Monitoring competitorsâ online marketing efforts provides a competitive edge. Use tools and techniques to conduct thorough competitor analysis. Digital Marketing Agency Gurgaon leverages competitor insights to optimize your marketing strategies.
Reporting and Continuous Improvement
Regular reporting and analysis are essential for continuous improvement. Create comprehensive marketing reports to track progress and identify areas for enhancement. Digital Marketing Services in Gurgaon emphasize the importance of ongoing optimization based on performance data.
Conclusion
Measuring the success of your online marketing campaign in Gurgaon involves a comprehensive approach, from setting clear objectives to analyzing detailed metrics. Partnering with a Digital Marketing Agency, a Digital Marketing Agency Gurgaon, or an Online Advertising Agency in Gurgaon can provide the expertise and tools needed to achieve and surpass your marketing goals.
Ready to elevate your online marketing efforts? Contact a Digital Marketing Agency Gurgaon today for a consultation and take the first step towards achieving unparalleled success.
#Digital Marketing Agency#Digital Marketing Agency Gurgaon#Online Marketing Agency in Gurgaon#Online Advertising Agency in Gurgaon#Digital Marketing Services
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Measuring Success: KPIs and Analytics for Digital Marketing in Pune
Measuring the success of digital marketing campaigns is crucial for businesses in Pune to ensure they are effectively reaching their target audience and achieving their marketing goals. Key Performance Indicators (KPIs) and analytics tools help in tracking and evaluating the performance of digital marketing efforts. Here are some important KPIs and analytics to consider:
Key Performance Indicators (KPIs)
Website Traffic
Total Visits: Measures the total number of visitors to your website.
Unique Visitors: Tracks the number of distinct individuals visiting your site.
Page Views: Counts the total number of pages viewed on your website.
Bounce Rate: Indicates the percentage of visitors who leave the site after viewing only one page.
Conversion Metrics
Conversion Rate: The percentage of visitors who complete a desired action (e.g., making a purchase, filling out a form).
Cost Per Conversion (CPC): The cost associated with acquiring a single conversion.
Lead Generation: The number of new leads generated through your digital marketing efforts.
Engagement Metrics
Average Session Duration: The average amount of time visitors spend on your website.
Pages Per Session: The average number of pages viewed during a session.
Click-Through Rate (CTR): The percentage of people who click on a link or ad out of the total number of users who view it.
Social Media Metrics
Likes, Shares, and Comments: Measures engagement on social media posts.
Follower Growth: Tracks the increase in followers or subscribers over time.
Social Media Reach: The total number of people who see your content on social media platforms.
Email Marketing Metrics
Open Rate: The percentage of recipients who open your email.
Click-Through Rate (CTR): The percentage of email recipients who click on links within the email.
Unsubscribe Rate: The percentage of recipients who unsubscribe from your email list.
Mobile Metrics
Mobile Traffic: The percentage of website traffic coming from mobile devices.
App Downloads: The number of times your mobile app is downloaded.
In-App Engagement: Measures user interaction within your mobile app.
Return on Investment (ROI)
Revenue: The total revenue generated from digital marketing activities.
ROI: The return on investment from your digital marketing campaigns, calculated by dividing the net profit by the cost of the marketing campaign.
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29 Tips For Living On A Tight Budget

With the inflation rate growing high, it's high time you reevaluate your spending habits and look for ways to live on a more tight budget. But to live on a tight budget, you must develop good money habits, learn how to cut down on expenses, and spend wisely. If you're clueless about this, this article provides twenty-nine ways that help. Here are great finance tips on how to cut down on costs, spend wisely, and save more money.
How To Cut Down On Costs
To live on a tight budget, you must first get rid of or cut down on expenses that handicap your income. Here are a few ways to cut down on expenses. 1. Track Your Expenses In order to cut down on costs and live on a tight budget, you first need to understand the expenses that cause you to spend beyond your budget. And one of the ways to know this is by tracking your expenses. Review expenses made between 30 to 60 days to get a good insight into your spending habits. Once you do this, you'll be surprised at how much you spend on certain things. One good way to track expenses is by listing out all the things you spend monthly. However, this can be long and tiring. So it is often recommended to request an account statement from your bank. If you often use cash, review your receipts. 2. Make A Budget During the process of creating a budget, you'll gain consciousness of your financial situation and will be less likely to engage in overspending. Thus, a budget acts as an eyeopener and a guide Creating a budget is very easy. All you have to do is make a detailed plan on where your money should go. The budgeting rule you use to accomplish this does not matter. All that matters is that you control your finances wisely. Budgeting is a crucial way to cut down on costs and live on a tight budget. Once you make a detailed plan on how to spend your money, you'll naturally be forced to cut off certain expenses. And by doing so, you will be able to live on a small budget. Here's a simple guide on how to make a budget: - Calculate your net income - List out all your expenses - Categorize your expenses into necessities, non-necessities, savings, and debts. From this, you can know what expenses to cut out. - Set realistic goals - Allocate finances to expenses in a way that aligns with your goals - Adjust and review your budget regularly If you need a simplified way on how to budget your finances, use budgeting apps. 3. Eat At Home

Eating at a restaurant once or twice a month is fine and may not put a strain on your finances. However, if you depend on eating out all the time, your tight budget may not be enough to accommodate the weight of expenses. So one way to cut down on expenses and live on a tight budget is by preparing your meals. Contrary to what you think, preparing meals at home is cheaper and healthy. Make a weekly plan on what you want to eat, and go grocery shopping. There are tons of discounts available for groceries so take advantage of them. Do not waste food. If you cannot finish a portion, save it for later. Another Interesting Article: How Much Should I Budget For Food? 4. Cancel Unnecessary Subscriptions Subscriptions to cable TVs and streaming services are secret consumers of your income. The cost of subscribing to a service may seem cheap, but when the cost is added to other services you subscribe to, it turns into a huge amount that could be used to finance important expenses. Review your bank statement to get a list of services you subscribe to. Then ask yourself the following questions as you review each subscription. - Do I really need this service? - Is there a cheaper plan for this service? - Are there platforms/businesses that offer this service for free without a subscription? - How much do I use this? - Can I live without this? Once you decide to unsubscribe from a service, go through your email and unsubscribe from their newsletters and ads. Some paid services to unsubscribe from include: - Cable TV - Streaming services - Publications - Cell plan - Internet - Weight loss programs 5. Check Eligibility For Food Assistance Program If you cannot afford to buy food items and groceries, you can apply for the federal SNAP program to get an EBT card that can be used to purchase groceries - this lessens your financial burden and enables you to cope with the tight budget you have. To qualify for the SNAP program, you must meet certain requirements which include resource and income limits. To get started, apply for the SNAP program in the state you reside in since different states have different requirements 0for qualification. Once you qualify for the program, you'll be notified of how long the benefits last. 6. Cut Down On Housing Costs According to research, an average American spends about 30% of their income on rent or mortgage which leaves you with 70% for necessities, debt repayment, non-necessities, and emergencies - this is not enough if you live on a tight budget. So first, cut down on your housing costs. Here are some ways to do that: - Find a roommate - Rent out your free space - Move to a cheaper place - Appeal for reduction of property tax - Lower your monthly mortgage payments 7. Shop With A List Being mindful of your grocery list can help you cut down on costs and live on a tight budget. So avoid buying unnecessary items and stick to what's important. However, it's often difficult to stick to what you need. During grocery shopping, you can be tempted to add items that are not on your budget. One way to go around this problem is by shopping with a list. Make an initial shopping list of everything you need. Then review it and remove items that you cannot afford. Calculate the total amount of items on the list, and take the exact amount with you as you go shopping - this prevents impulse buying. Here are additional tips to help you during grocery shopping: - Compare prices in two to three stores before making a purchase - Make a running list and review it frequently to spot items that disguise themselves as a necessity - Keep an eye out for reward programs by stores, coupons, and discounts 8. Review Your Electricity Bills

Utility bills are one of the reasons why you live on a tight budget. Oftentimes, they take up 10% to 15% of your income. However, you can reduce this bill by reviewing your electricity usage. Here are some ways to cut down on electricity bills: - Hang out your clothes instead of using dryers - Insulate your walls - Wash clothes with cold water - Reduce your water heater - Be mindful of the light bulbs you use - Switch off computers when not in use - Turn off light bulbs when not in use - Turn down your thermostat 9. Freeze Your Credit Card If your tight budget forces you to use your credit card often, it's time you stopped. Credit card debts are scary. They have the power to drag you into a financial hole. So, the earlier you put an end to it, the better for you. One of the best ways to avoid spending with a credit card is to freeze the card. A credit freeze places restrictions on your account and prevents it from being used. To freeze a credit card, log into your issuer's app and find the 'freeze menu' to activate. 10. Use Coupons Coupons are great for cutting costs, so take advantage of them. With coupons, you pay less for items you intend to purchase.
Tips For Spending Money Wisely
If you live on a tight budget, you need to learn how to spend your money wisely. Here are great tips to help you: 11. Stop Trying To Impress Most people have problems living on a tight budget due to pressure and influence from the media they consume and the people around them. If you're trying to survive on your little income, you need to learn how to spend money wisely. To do this, stop being influenced by celebrity lifestyle. Purchase things you need and not things that you think you need. Go for generic brands, do not get pressured into buying an item, and live on your own terms. 12. Control Of Your Impulse

If you're irrational in the way you spend money, you'll find it difficult to live on a tight budget. So work on your impulse to buy things. Here are ways to avoid impulse buying: A. Make a shopping list before any purchase. If you shop without a purpose, you'll end up buying things you do not need. A shopping list lays out a clear plan and gives you insight into the amount you have and the items you need. B. Reflect before buying: Oftentimes, it is advisable to take two to three days to reflect on things you want to buy. During the reflection period, here are questions to ask yourself: - Do I need this item or do I want it? - Can I afford it without putting a strain on my income - What benefit does this item bring to me C. Wait at least 24 hours before making a purchase. If you give yourself enough time to think about a purchase, you'll lose the urge to spend your money. 13. Set Financial Goals Having a financial goal can help you live through a tight budget. It keeps you focused and free from distractions. Regardless of your financial situation, it is important to make a financial goal. This is because the process of creating a goal gives you insight into your priorities. And once you realize your priorities, you'll tend to spend less. 14. Adopt A Budgeting Rule A budgeting rule is a rule that directs you on how to properly manage any inflow of money. If you're on a tight budget, find a rule that works well in your situation. There are tons of budgeting rules to consider, here are a few of them: - 50-30-20 Budgeting Rule: This rule recommends allocating 50% of your income to necessities, 30% to non-necessities, and 20% to debt or savings. - 30-30-30-10 Budgeting Rule: This is a strict budgeting rule and is suitable for people with a strict and tight budget. It allocates 30% of income to housing costs, 30% to needs, 30% to - Zero-based budgeting: This is a budgeting method where you allocate a role to every dollar in your income until the last zero. In other words, every expense you make has to be justified. - Envelope Method: Get different envelopes for different spending categories, and put money into them. 15. Give Your Money A Purpose Most people who overspend lack purpose and financial awareness. When you create a purpose for a sum of money, you're less likely to spend it on unnecessary things. So if you want to spend money wisely due to your tight budget, give your money a purpose. Once you receive your income and pay off bills and debts, specify the leftover income. Afterward, write out what you want to do with the leftover income. Doing this enables you to stay within your budget. 16. Limit Payment Options

Having multiple payment options makes spending effortless which is good for sellers who want to prey on the recklessness of customers. But as someone on a tight budget, do not fall victim to this. Stick to using one or two bank cards for all your purchases and transactions - this also enables you to keep track of your spending. Additionally, remove your payment methods from apps and shopping sites that you frequently use. Also avoid 'buy now, pay later' as it is one of the ways sellers trick you into spending. 17. Figure Out Habits and Change Them Your living and spending habits determine how well you live on a certain budget. If you're all about the celebrity lifestyle and love to keep tabs on the latest brand items, there's a high chance you'll spend your money on those things. Similarly, if you keep up with financial experts, you'll be more focused on elevating your financial position. In other words, understand what your habits and hobbies are, and change them if they put a strain on your finances. Rather than buy the latest fashion item, go for a secondhand. If you love eating out, consider home meals, and conduct exercises at home rather than pay for gym membership. 18. Avoid Credit Cards Credit cards offer convenience. They allow you to pay for things you cannot afford at the moment. But while this is good, it can easily backfire on you. Once you use a credit card, you'll get tempted into using it frequently which can lead to overspending and increased debt amount. As someone on a tight budget, you cannot afford to be in debt. So overall, it is advisable to avoid using credit cards. Only use a credit card when you can afford to pay it off each month.
How To Save Money
Your financial situation is precarious if you're always on a tight budget. To provide a safety net in the case of emergencies, you must know how to save.

19. Automate Your Finances Finance automation prevents overspending and allows you to save money even on a tight budget. One of the reasons most people struggle to live on a tight budget is that they lack knowledge of finance management. If you manage your finances properly by automating your bill withdrawal and savings deposit, you are less likely to fall into debt. Before automating your finances, study your budget and be clear on how much can be saved each month. Another Interesting Article: How to Set Up Automatic Savings and Put Your Savings Money on Autopilot 20. Buy In Bulk When you buy items in large quantities, the cost per unit of the item is reduced. Thus, bulk buying is a good way to save money and stay on budget. It also reduces your number of trips to the store. Here are some tips to adopt if you intend to engage in bulk buying: - Compare prices of bulk items in different online and physical stores to get the best deals - If you're a big eater and lack self-control, avoid buying food items in bulk Note, that if you can't afford to buy items in bulk, find a friend or family member to split costs. 21. Buy Generic Brands Most brand or celebrity-endorsed items are expensive. And as someone on a tight budget, do well to avoid them. If you plan on getting new clothing items, go for quality generic brands since they're way cheaper. This also applies to food and grocery items. For example, generic grocery items like milk, baking soda, cooking oil, spices, and flour are cheaper than their name-brand counterparts. Also, consider buying secondhand products. Most used appliance or furniture allows you to save over 50% per item. 22. Use Cashback On All Items Individual cashback rewards may seem small and insignificant, but when summed up can help you settle a bill or two. Here are a few tips on how to get cashback on almost all items: - Use a credit card. Most credit cards allow you to enjoy cashback on all items. - Use cashback websites like Quidco or TopCashBack for UK residents and Swagbucks or Checkout 51 for U.S. - Register for a retailer's reward credit card for cashback. E.g. Kohl, BestBuy, Amazon, Macy's, and more. 23. Lower Car Costs If you're on a tight budget and need to save money, pay attention to your transportation expenses - it takes up a good percentage of your monthly income. So find ways to reduce the amount you spend on transportation. If you own a personal car, you can reduce expenses on gas with carpooling. Consider splitting the cost of fuel with friends, family members, or neighbors. You can also register on ride-sharing apps. Keeping your car in good condition also optimizes your fuel usage and reduces the amount spent on maintenance. Read the full article
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Maximizing roi how to measure the success of your digital marketing packages
In the ever-evolving realm of digital marketing, measuring the success of your digital marketing strategies is crucial for maximizing return on investment (ROI). Website Depot understands the importance of quantifying the impact of your online strategies. In this article, we delve into effective methods for measuring and optimizing the ROI of your digital marketing packages.
Setting Clear Objectives and Key Performance Indicators (KPIs) Before delving into ROI measurement, itâs essential to establish clear objectives and key performance indicators (KPIs) for your digital marketing packages. Clearly defined goals provide a roadmap for success, and relevant KPIs help quantify progress. Whether itâs increased website traffic, lead generation, or conversion rates, aligning your objectives with measurable KPIs sets the stage for effective ROI evaluation.
Tracking Website Traffic and User Behavior One of the fundamental metrics for measuring digital marketing success is website traffic. Tools like Google Analytics provide valuable insights into the number of visitors, their demographics, and their behavior on your site. Analyzing metrics such as page views, time spent on site, and bounce rates helps gauge the effectiveness of your digital marketing efforts in driving relevant traffic.
Conversion Rate Optimization (CRO) Analysis Conversion rate optimization is a key focus in digital marketing. Tracking and analyzing conversion rates provide insights into how well your website turns visitors into customers. Whether the desired action is making a purchase, filling out a form, or subscribing to a newsletter, monitoring and optimizing conversion rates are integral to maximizing ROI.
Social Media Engagement Metrics For businesses leveraging social media in their digital marketing packages, measuring engagement metrics is essential. Monitor likes, shares, comments, and click-through rates on social media platforms. Social media engagement metrics indicate the resonance of your content with the audience, helping you refine your social media strategy for optimal ROI.
Email Marketing Performance Metrics Email marketing remains a powerful tool, and analyzing performance metrics is crucial for maximizing ROI. Track metrics such as open rates, click-through rates, and conversion rates for email campaigns. Additionally, monitor subscriber growth and unsubscribe rates to gauge the overall impact of your email marketing efforts on the target audience.
Cost-per-acquisition (CPA) and Return on Ad Spend (ROAS) For businesses investing in digital advertising, measuring the cost-per-acquisition (CPA) and return on ad spend (ROAS) are vital for ROI evaluation. Calculate the cost incurred to acquire a customer and the revenue generated through advertising. Optimizing campaigns based on these metrics ensures efficient use of resources and maximizes the return on advertising investment.
Customer Lifetime Value (CLV) Analysis Understanding the long-term value of a customer is integral to measuring overall ROI. Customer lifetime value (CLV) analysis considers the revenue generated by a customer throughout their relationship with your business. By optimizing digital marketing strategies to enhance CLV, businesses can focus on attracting and retaining high-value customers for sustained profitability.
Utilizing Marketing Automation Analytics Marketing automation tools provide a wealth of analytics that streamline the measurement of digital marketing success. Track the performance of automated campaigns, customer journeys, and personalized content delivery. Marketing automation analytics enable businesses to refine their strategies, enhance customer experiences, and maximize ROI through targeted and efficient campaigns.
A/B Testing for Continuous Improvement A/B testing, also known as split testing, is a powerful method for optimizing digital marketing strategies. Experiment with variations in content, design, or calls to action to identify what resonates best with your audience. By analyzing A/B test results, businesses can make data-driven decisions for continuous improvement, ensuring that digital marketing packages evolve to maximize ROI.
Regular Review and Adaptation of Strategies The digital landscape is dynamic, and strategies that worked yesterday may not be as effective tomorrow. Regularly review the performance of your digital marketing packages and adapt strategies based on evolving trends, industry changes, and customer behavior. The ability to pivot and optimize ensures that your digital marketing efforts remain aligned with ROI goals.
Measuring the success of your digital marketing packages is not only about tracking metrics but also about optimizing strategies for maximum ROI. Website Depot emphasizes the importance of setting clear objectives, leveraging analytics tools, and continuously refining strategies based on performance data. By implementing these methods, businesses can not only measure the success of their digital marketing efforts but also maximize the return on investment in the ever-evolving digital landscape.
For tailored digital marketing packages and expert guidance on maximizing ROI, contact Website Depot today. Our team is dedicated to helping businesses achieve measurable success through strategic and data-driven digital marketing solutions.
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Measuring Digital Marketing ROI: Key Metrics to Track
In the ever-evolving landscape of digital marketing, measuring return on investment (ROI) is essential. Businesses are increasingly relying on digital channels to reach their target audience, and understanding the impact of their efforts is critical. At Digital Orix, the leading digital marketing course in Jaipur, , we recognize the significance of ROI measurement in digital marketing. In this blog post, we'll delve into the key metrics you should track to measure your digital marketing ROI effectively, and how our course can empower you with the skills to become a data-driven digital marketer.
1. Website Traffic
Website traffic is often the starting point for measuring ROI. By monitoring the number of visitors to your website, you can assess the effectiveness of your digital marketing campaigns in driving initial interest.
2. Conversion Rate
Conversion rate measures the percentage of website visitors who take a desired action, such as making a purchase, filling out a contact form, or signing up for a newsletter. A high conversion rate indicates that your digital marketing efforts are resonating with your audience.
3. Cost Per Acquisition (CPA)
CPA calculates the average cost of acquiring a new customer through your digital marketing efforts. It helps you understand how efficiently you're converting leads into paying customers.
4. Click-Through Rate (CTR)
CTR is crucial for assessing the performance of online ads and email campaigns. It measures the percentage of users who clicked on a specific link, providing insights into the effectiveness of your call-to-action (CTA) and ad copy.
5. Return on Ad Spend (ROAS)
ROAS measures the revenue generated for every dollar spent on advertising. A ROAS greater than 1 indicates a positive return, while a ROAS less than 1 suggests a negative return.
6. Customer Lifetime Value (CLV)
CLV estimates the total revenue a customer is expected to generate over their lifetime as a customer. It helps you assess the long-term value of your digital marketing efforts.
7. Email Marketing Metrics
For email campaigns, track metrics such as open rates, click-through rates, unsubscribe rates, and conversion rates. Email marketing metrics provide insights into the effectiveness of your email content and strategies.
8. Social Media Engagement
On social media platforms, monitor engagement metrics like likes, shares, comments, and follows. These metrics indicate how well your content resonates with your social media audience.
9. Organic Search Traffic
Measure the amount of organic (non-paid) traffic your website receives from search engines. Increasing organic search traffic through SEO efforts can lead to improved ROI.
10. Customer Acquisition Cost (CAC)
CAC calculates the average cost of acquiring a new customer across all marketing channels. It helps you allocate your marketing budget effectively.
Digital Orix: Your Path to Data-Driven Marketing
To become proficient in measuring digital marketing ROI and making data-driven decisions, enroll in Digital Orix's digital marketing course in Jaipur , Our course provides comprehensive training in ROI measurement and analytics, empowering you with the skills needed to succeed in the data-driven digital marketing landscape.
What You'll Learn:
Setting up tracking and a nalytics tools
Interpreting and analyzing key digital marketing metrics
Developing strategies to optimize ROI
Creating data-driven reports and presentations
Implementing marketing attribution models
Why Choose Digital Orix?
Industry-experienced instructors with expertise in ROI measurement
Hands-on, practical ROI measurement projects
Personalized mentorship and guidance
Access to industry-standard analytics tools
Career support and placement assistance
Don't miss the opportunity to unlock the full potential of ROI measurement in digital marketing. Contact us today and join Digital Orix's digital marketing course in Jaipur to gain the skills and knowledge to become a data-driven digital marketer.
In conclusion, measuring digital marketing ROI is essential for optimizing your marketing strategies and achieving a positive impact on your business's bottom line. With Digital Orix as your guide, you can master the art of ROI measurement and drive success in the digital marketing landscape.

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Unlocking Wellness: The Home Depot Health Check Guide
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Ecommerce Customer Retention Strategies You Need To Know To Protect Your Bottom Line
Any successful eCommerce business relies on its loyal customers. You worked hard to get new customers, and now you want to focus on keeping them. You realise the importance of customer experience and value; you just don't know how to capitalise on it.
One of the most effective ways to convert new customers into repeat customers is through ecommerce customer retention strategies.
You can increase the value of each person who purchases from your ecommerce store by providing new opportunities for them. According to studies, increasing ecommerce customer retention by 5% can result in a 25% increase in profits. Omniconvert also reports that the average ecommerce customer retention rate is around 30%.
Customer Retention Rate
Customer retention rate is the proportion of current customers who stay on after a specific amount of time. Your ecommerce customer retention rate can offer you more insight into the factors that keep customers coming back to your business and can also highlight areas where customer service could be enhanced.
You can work to raise your customer retention rate once you understand how well or poorly your company retains customers. Customer retention in ecommerce is quickly becoming one of the most important issues for businesses to address.
Acquisition costs are rising, and as competition grows, they will only rise further. If your ecommerce brand is retaining customers, you will notice a lot of positive results.
How To Calculate Customer Retention Rate in E-commerce
Customer retention starts with the first interaction. Customers can "like" your Facebook page or join your email list. Unless the customer takes specific actions, such as unfollowing your page or unsubscribing from your email list, the relationship will continue.
To calculate your overall customer retention rate for ecommerce you first need to attain the following values:
â Number of customers at the beginning of a given period
â Number of customers at the end of that time frame
â During the time period above, how many new customers were acquired.
To calculate your customer retention rate in ecommerce, subtract the number of new customers acquired during the period from the number of customers you have at the end of the period. Then divide that total by the number of customers you started with.
Your customer retention rate would be 70%, for instance, if you have 100 customers at the beginning of the month and 70 of them are still with you at the end. Here's a quick formula:
(Customers you end up with - new customers)/customers you begin with Simply multiply your answer by 100 to express it as a percentage.)
Assume you have 107 customers at the beginning of a month. During that time, you lost eight customers but gained 21. At the end of that period, you will have 99 of your original customers and 21 new customers. At the end of that time period, you have 120 customers.
Put these figures into the formula:
A customer retention rate of 100% indicates that you did not lose a single customer. A retention rate of zero indicates that you lost them all. Whatever number you start with, customer-centric best practices can help you improve it.
Average Customer Retention Rate For Ecommerce Brands.
According to many surveys, the average customer retention rate for ecommerce. stores is between 25 and 30 percent overall however the retention rate averages do change overtime. The average retention rate for ecommerce is 42 percent after 30 days and 25 percent after 90 days.
For various other industries, the retention rate ranges from 27 to 43 percent and it can even be between 32 and 66 percent for higher-performing companies.
Why Acquisition Directly Effects Retention
Here's a little-known fact about customer retention: it all begins with customer acquisition.
Success is determined by the promise you make at the top of the funnel, as well as the products, price, and offer you win with.
The 5 Most Effective Customer Retention Strategies For Ecommerce Businesses
Here are five effective ecommerce customer retention strategies:
1. Customer Satisfaction
As part of your customer retention strategies, having well-defined customer service communications aids in increased profitability and business growth. Always be proactive with your customers and listen to what they have to say. It will not only keep your customers happy, but it will also inform you of areas to improve your products and services.
2. Launch a Loyalty Programme
Customers love having freebies, and guess what? When you reward them, they stay much longer. Creating a loyalty programme is an excellent way to keep customers interested.
In order to retain customers, the majority of ecommerce merchants design customer loyalty and reward programmes. These programmes offer customers benefits like points, discounts, cashback, and more, but it also has reward tiers that tempt them to spend more.
You can use exclusive discounts, subscription services, gift vouchers, a point-based system, or hold an exclusive contest to not only increase existing customer engagement but also attract a large number of new customers.
3.Providing Personalised Experience
Adopting this strategy can eventually cause your customers to be willing to pay a premium for both your excellent customer service and your products. You should focus on making product recommendations based on their previous purchases and search history.
Alternatively, you can send them free resources such as blog posts, product videos, testimonials, and so on to learn more about your brand.
4.Boost Digital Marketing Campaigns
Customer retention strategies are an essential component of an ecommerce companies' digital marketing campaign. To achieve the best results, your digital marketing campaigns should be properly optimised so that they reach the right customer.
Creating mobile-friendly digital campaigns, sending appropriate campaigns to customers via their preferred communication channel, and posting the campaign at the right time to get the most traffic are all part of the optimization process.
5. Create an Innovative Social Media Marketing Strategy
Social media platforms are the best way for any ecommerce business to connect with customers. Online retailers should implement a creative social media marketing strategy as part of their customer retention plans so that they can target a particular group of customers or a wide variety of customers and boost customer engagement and loyalty.
If you are successful in enticing and retaining your social media followers through your posts and contests, they will eventually visit your website.
How to Build an Ecommerce Customer Retention Strategy
The most effective customer retention strategies are based on business objectives and insights. For example, one of your business goals could be to increase customer loyalty, in which case you should select strategies that focus on this.
You might want to demonstrate that your service is consistent and dependable, with strong brand awareness. You might want to prioritise developing a more personal relationship with your current customers.
Alternatively, if your customers come to you because you have the best prices, then your customer retention strategy should revolve around reminding them of this and getting right to the costs! Whatever niche your company falls into should be reflected in your customer retention strategy and knowing your goals will help you choose the best strategy for your company.
Surprise Gifts and Discounts
The exact wording of the message will depend on your company's brand and style, but it should be clear that they are receiving this discount because they are loyal customers.
Conduct Surveys
A good survey should include both multiple-choice questions and free text answer fields to allow customers to express themselves more thoroughly where necessary. Create a plan for when you'll send out a survey - will it be every six months or once a year?
Engage with Your Community
There are simpler ways to demonstrate your concern for the community than having an elaborate Corporate Social Responsibility (CSR) plan or donating to charity. For example, if you work in technology, you could offer to visit a local school and give advice to the next generation of technologists.
Even easier, you could write blogs about how to break into the industry or record a short podcast about it. The key is to use your brand creatively.
Onboarding of Customers
Depending on your company's niche, onboarding will differ, but the goal is to educate a customer about your products and brand. A wall of text outlining your company's guiding principles is not what you want to do, but remaining too silent may cause the client to feel ignored.
When a customer purchases your products, you can send them an email with a brief guide on how to use it and the contact information for the customer service team so they will know whom to contact in any problems.
By all the ecommerce customer retention strategies you can improve customer retention in ecommerce. Increase your ecommerce customer retention rate to increase your sales.
Why is Customer Retention Important?
It is simpler and less expensive to keep existing customers than to find new ones, and loyal customers spend more and purchase more often as well as recommend businesses to others. A 5% increase in customer retention can boost company revenue by 25-95 percent.
The numbers don't lie: Retaining customers generates significant ROI for businesses.
Customer retention is critical to a company's growth and success for several reasons:
â Affordability:
Acquiring a new customer is 6 to 7 times more expensive than retaining an existing customer
â ROI:
A 5% increase in customer retention can increase company revenue by 25% to 95%
â Loyalty:
Repeat customers buy more frequently and spend more money than new customers. They recognise the worth of a product or service and return again and again
â Referrals:
Happy, loyal customers are more likely to sing a company's praises and refer their friends and family, bringing in free new customers.
It may seem obvious â of course, businesses should want to keep their customers â but when businesses begin to grow quickly and struggle to implement a solid customer support programme, proactive customer support for existing customers can fall through the cracks.
Conclusion
Customer retention in ecommerce is one of the most efficient ways to boost profitability, raise brand awareness, and create brand advocates. By using the tactics outlined in this guide, you will be able to significantly improve your customer retention rate.
Remember that focusing solely on one of these strategies will not produce the best results. When you start working on multiple techniques at the same time, you'll notice a significant improvement in all of your metrics.
Why not try Billsby today and start taking advantage of our proactive retention features, such as dynamic email advertisements and automated dunning management.
Source- Ecommerce Customer Retention Strategies You Need To Know To Protect Your Bottom Line
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Measuring the Success of Attorney Marketing Campaigns: Key Metrics to Track
As law firm SEO experts at Attorney Marketing Online in Los Angeles, we understand that every successful marketing strategy requires meticulous measurement and analysis. Determining the effectiveness of marketing campaigns is essential to make data-driven decisions and optimize future efforts. In this article, we explore the key metrics law firms should track to gauge the success of their marketing initiatives and achieve sustainable growth.
Understanding the Importance of Metrics
Measuring the impact of marketing campaigns is not merely about crunching numbers; itâs about gaining valuable insights into what resonates with potential clients. By tracking relevant metrics, law firms can identify which marketing channels, tactics, and messages generate the most engagement, leads, and conversions. This data-driven approach empowers firms to refine their strategies, allocate resources effectively, and ultimately drive business growth.
Website Traffic and Source Attribution
Website traffic is a fundamental metric to monitor the overall performance of your marketing efforts. Analyzing the number of visitors, page views, and session duration provides a clear picture of your websiteâs performance. Additionally, source attribution helps determine which marketing channels are driving traffic to your site, such as organic search, social media, paid ads, or referral sources.
Conversion Rate and Lead Generation
The conversion rate is a critical metric that indicates how effectively your website and marketing campaigns turn visitors into leads or potential clients. Tracking conversion rates for specific landing pages, contact forms, or call-to-action buttons can help identify areas for improvement and optimize the user experience to increase lead generation.
Return on Investment (ROI)
Measuring the ROI of your attorney marketing campaigns is vital to ensure that your investment generates tangible results. Calculating the ROI involves comparing the revenue generated from your marketing efforts against the total cost of running the campaigns. It enables law firms to assess the profitability of each marketing channel and make informed decisions on budget allocation.
Cost Per Lead (CPL) and Cost Per Acquisition (CPA)
CPL and CPA are valuable metrics for evaluating the efficiency of your marketing initiatives. Cost Per Lead measures how much it costs to acquire a single lead, while Cost Per Acquisition calculates the expense of acquiring a new client. Tracking these metrics can help identify cost-effective marketing channels and campaigns and improve overall marketing efficiency.
Keyword Ranking and Organic Search Performance
For law firms implementing SEO strategies, monitoring keyword rankings and organic search performance is crucial. Analyzing keyword positions in search engine results pages (SERPs) and tracking organic search traffic helps gauge the impact of your SEO efforts and identify opportunities for improvement.
Social Media Engagement and Reach
Social media is an essential component of modern attorney marketing. Tracking metrics like engagement (likes, comments, shares) and reach (the number of users who see your content) helps assess the effectiveness of your social media campaigns. High engagement and reach indicate that your content is resonating with your target audience.
Email Marketing Metrics
For law firms utilizing email marketing, metrics like open rates, click-through rates (CTR), and unsubscribe rates are crucial. Open rates reflect how many recipients opened your email, while CTR measures the percentage of recipients who clicked on links within the email. Monitoring these metrics helps optimize email content and improve campaign performance.
Client Reviews and Testimonials
Positive client reviews and testimonials can significantly impact your law firmâs reputation. Track and analyze the number and quality of reviews and testimonials received across various platforms. Encouraging satisfied clients to leave reviews can strengthen your online credibility and attract new clients.
Geographic Reach and Local Visibility
For law firms serving specific geographic areas, tracking geographic reach and local visibility is essential. Analyzing website traffic and search rankings based on location can help identify opportunities to enhance local SEO efforts and better target potential clients in specific regions.
Continuously Improving Attorney Marketing Strategies
In conclusion, measuring the success of attorney marketing campaigns is essential for law firms aiming to stay ahead in a competitive landscape. By tracking key metrics related to website performance, lead generation, ROI, and social media engagement, law firms can make data-driven decisions to optimize their marketing strategies continually. Regularly evaluating and adjusting marketing efforts based on these metrics will enable law firms to achieve sustainable growth and attract a steady stream of qualified clients.
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How to measure the success of your Bulk Emailing campaigns?
As you are here, you must be looking for methods to track the success of your email marketing campaign. However, the end result of bulk email sending is highly competitive. So, you will need to analyze and evaluate the performance of your email campaigns. But the question is how?
We will get you there shortly.
Before that, you will need to ask a few questions to yourself. Starting with-
What is an email marketing campaign?
What email marketing does to the business?
How to create a compelling email marketing campaign?
Once you get answers to your queries thoroughly, we will dive into how to measure the success of your email marketing campaign.
Metrics to Check for Measuring the Success of Your Email Marketing Campaigns
The success of email marketing campaigns can be decided by various factors. There are so many things that you need to keep in check. And that too on a regular basis. So, let us explain them all in detail so that you can create a strategy for an effective bulk email marketing plan.Â
Open rate
The open rate percentage of the sent bulk email lists is necessary to measure the effectiveness. The basic logic of the open rate ratio is if your recipients do not open your emails, how will you draw the conversion to your business? The entire work plan will become futile with a lesser open rate.
CTR
The main goal of your email campaign will be the percentage of people who clicked on the link within your email. This is an im[portant metric to gain subscribers and a loyal audience for your business and email list.Â
Unsubscribe rate
Now, coming to the unsubscribe rate is the deciding factor in your email success. If the rate of unsubscribe is high after sending emails from your bulk email server, you have to find the disputes within your content. There can be a problem in your welcoming note, hooking part, or maybe a misleading subject line.Â
Complaint rate
Right after the unsubscribing rate, comes the complaint rate. Let's just pray that your emails don't get marked as spam in two digits. Basically, the complaint rate is the number of people who marked your emails as spam.Â
Conversion rate
Conversion rate means the percentage of people who became your customer or subscriber through your sent emails. A higher rate of conversion will decide the success of your email campaign as well as your business revenue.Â
Bounce rateÂ
It is your duty to keep the email bounce rate in check. The bounce rate is the deciding factor of the number of emails sent to your customers but they didn't reach their destined location.

Email bounce can happen due to an incorrect email address, overloading, or the recipientâs email is full. So, choose SMTP relay service providers with credible sending domains and delivery rates. Sometimes, the recipient email server has blocked the server for new emails as well.Â
Forward and share rate
Even though it is not an important metric but forward and share rate of your email means that they are liking your products or services so they are promoting you to their people. They act as an ambassador for your business.Â
Campaign ROI
Basically, this is the most important and tricky to calculate. However, you can choose the best SMTP service provider to gain an overall estimation of your Campaign ROI. An average ROI throughout a period of time will signify the campaign growth of your business.Â
List growth rate
The above metrics are important, but you also have to put your mind to growing your email list. So, if you see a gradual increase in your email list without losing the existing one, it means that your business and email campaign is on the right track.Â
As you go through all these parameters, you will come across a balanced position with steady growth in email campaigns. So, find the SMJTP provider that suits your needs and draws revenue to your business.Â
#emailmarketing#smtp#smtpservices#bulk email services#emails#send bulk emails#email campaign#bulk email send#SMTP relay service#SMTP provider
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The 60 Best Watches for Men 2020
The Esquire editors pick their favourite new and upcoming watches from big Swiss brands and under-the-radar newbies.The Esquire editors pick their favourite new and upcoming watches, including launches from Breitling, Audemars Piguet, Omega and Cartier.So named after the British explorer who discovered New Zealand, Rado's Captain Cook was first brought to life in the Sixties, and not aboard the ships of ponytailed colonists. And now, the archival piece is available in the enduring case material du jour â bronze â with a punchy forest green dial.
It's another set of features that sets the dive watch apart, and one that'll keep the Captain Cook in the good books: upon its release, Rado's dive watch was largely seen as one of the best in class. That hasn't changed much. And now, you can even get it on a Nato strap..It is a crying shame that Tag Heuer's Monaco â a watch that paid homage to the race track of Le Mans â was decommissioned for around 20 years. But following a re-release in 1998, it's slowly become one of the marque's marquee pieces. In 2020, they've managed to improve it still.
As part of a trio that made slight amendments to the current Monaco model, a black dial on black leather is as close to dress watch territory as a racing watch can park and better yet, the in-house Heuer 02 movement has enough juice for over 80 hours of action.Once upon a time, the industry wasn't centred in Switzerland. American manufacturing had a stake in the watch business too, rigging small town Main Street aesthetics with big impressive movements. Hamilton was at the forefront.
Now, it's re-released a 1968 archival piece for 2020. It's got impressive Swiss innards these days, yes, but in terms of what's on the outside, very little has changed. And that's a good thing. For all the opulence and extravagance of a diamond-laden automatic from the Jura, there's as much charm in an 'aw shucks' midwestern sensibility.A Rolex on the wrist is a serious investment. And thus, a serious watch. Though for all the commanding Wall Street presence of a big Day-Date, the industry's biggest marque is releasing watches that are a bit fun, a little bit more playful â watches just like the new Oyster Perpetual 36.
Quietly released just a few months ago, a tangerine dial on stainless steel is the off-duty Rolex collectors have long dreamt about, and better yet, it's no solo act: the Oyster Perpetual 36 sits within a larger collection of five watches in shades of candyfloss pink, forest green, sky blue and blood red.A Lange & SĂśhne is a connoisseur's watch brand. That's why it uses terms like 'rattrapante', confident that its clientele will know that it refers to a double chronograph that can record multiple time intervals at the same time. Taken from the French for 'catch up', it's a proper horologist's complication, the driving watch equivalent of a 600bhp V8 under the bonnet. And in the skilful hands of A Lange & SĂśhne, a piece of practical watchmaking becomes pure artistry, courtesy of a gold alloy that's said to be "considerably harder than platinum". We'll take their word for that.Without the deep blue sea, Oris wouldn't be able to make its big bold dive watches. And as such, the Swiss marque has a good habit of giving back to subaqueous charities. For its latest gesture: the Oris Hangang Limited Edition.
Released in tandem with the Korea Foundation for Environmental Movement, the Hangang Limited Edition siphons a section of its profits to a clean-up operation on the river of the same name â South Korea's second longest in fact. The piece is also as good as its intentions, with an automatic movement powering an emerald dial (inspired by the creeks of the Hangang's source) with an engraved caseback depicting the river's path across Korea.As one of the oldest watch marques in the whole wide world (if not the oldest, but that's up for debate), Vacheron Constantin is on the top shelf of Swiss watches. That's because they're known for wholly classic, hi-spec pieces. But that doesn't mean they're averse to New Things, though.
Case in point: the Overseas Self-Winding in pink gold. While previously gilding other models in rose gold, pink gold is defined by a smaller copper content, giving it a lighter blush and a subtle newness to the Overseas model. Factor in an impressive movement too (the splendid in-house caliber 5100) and here's a watch that plays to the well-worn strengths of Vacheron Constantin.
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Apple Cyber Week deals: MacBook, Apple Watch, AirPods, more
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Apple Watch May Gain Breakthrough Health Feature, Patent Hints
Apple Watch Series 6 measures blood oxygen levels - will a future model monitor blood pressure, too? ... [+]
Apple
Since the first Apple Watch was launched, health and fitness have been front-and-center. So, the latest patents suggest a whole new capability may be about to be added: continuous blood pressure monitoring.
MORE FROM FORBESApple Reveals Its Highly-Anticipated Apple Watch Upgrade Is Almost HereBy David Phelan
Two patents have just been made public, as seen on Patently Apple, which indicate that Apple is working on adding this to the raft of features already on its smartwatches. The latest model, Apple Watch Series 6, measures blood oxygen level and can look out for atrial fibrillation and take an ECG reading. Several Apple Watches alert users if their heart rate is unusually high or low, offer sleep tracking and have a neat stress-reduction app called Breathe.
So, blood pressure monitoring would be a great next step. It wouldnât quite be a first â Samsung has this feature in some of its smartwatches, but it has yet to be deployed conveniently or widely and requires calibration using a separate, standalone blood pressure monitor on a monthly basis.
The new arrivals are what are called continuation patents, which means the new ones are related to previous blood pressure monitoring patents which date as far back as 2014. In other words, Apple has been investigating this for quite some time.
The titles are, as is usual with this kind of thing, really catchy: "Electrical Coupling of Pulse Transit Time (PTT) Measurement System to Heart for Blood Pressure Measurement." Sounds like a real page-turner, no?
Some details of how the blood pressure monitoring might work on a future Apple Watch.
USPTO
The purpose of the patents is more interesting, including a focus on providing a continuous measurement in a non-invasive way, though the patents also suggest that two sensors will be required, only one of which would be the Apple Watch, with the other described merely as an electrode. The two together would be used so they are âprocessing the voltage levels to detect when a volume of blood is ejected from the left ventricle; processing output from a pulse arrival sensor coupled to the wrist-worn device to detect when a blood pressure pulse generated by ejection of the volume of blood from the left ventricle arrives at the wrist; calculating a pulse transit time (PTT) for transit of the blood pressure pulse from the left ventricle to the wrist; and determining one or more blood pressure values for the subject based on the PTT.â
All clear?
Well, thatâs the point of these patents, to reveal enough for Apple to own the innovation without pinning things down too much.
MORE FROM FORBESApple Watch Series 7 To Have Innovative Features, Upgraded Design, Insider SaysBy David Phelan
Will the final feature, if it ever comes to fruition, involve multiple sensors, or could it, like the ECG feature in the Apple Watch, simply require a circle to be completed by the user touching a sensor in the digital crown with one hand while the sensor on the back of the Watch makes contact with the opposite arm?
The fact that Apple is considering multiple sensors reveals that this is a more complex operation going on here.
When will we see blood pressure monitoring in the Apple Watch? As with all patent applications, itâs impossible to say when, or even if, it will develop into a Watch feature.
But the fact that Apple has been working on patents in this area since 2014 tells you itâs put considerable resources into making it happen and the time could indicate that it will be in an Apple Watch sooner rather than later. As soon as Apple Watch Series 7, expected next Fall? Watch this space.
Follow me on Instagram by clicking here: davidphelantech and Twitter: @davidphelan2009
MORE FROM FORBESApple MacBook Air 2020 Review: Really, Who Needs The Pro?By David Phelan
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The best Cyber Monday Apple Watch deals still available include $50 off the Series 6 and $20 off the SE
When you buy through our links, we may earn money from our affiliate partners. Learn more.
⢠Cyber Monday 2020 Apple deals are still live, bringing some of the best prices of the year for highly coveted tech products like Apple Watches and AirPods.
⢠The $400 Apple Watch Series 6, released in September 2020, is $50 off at Amazon, Best Buy, Walmart and Target, while the $280 Apple Watch SE is down $20.
⢠Stores are offering deals on older Apple Watches, too, including $100 to $200 off the Apple Watch Series 5 at Best Buy, and $50 off the Apple Watch Series 3 at Target.
⢠Here are the best Cyber Monday deals we're tracking across the internet, all-day, every day.
The Apple Watch is the top smartwatch for iPhone users, combining heath and fitness tracking features with style and design. The latest wearrable tech can be expensive, but Cyber Monday has delivered deals on the newly released Apple Watch Series 6, along with older Apple Watch models, at multiple retailers.
Amazon, Best Buy, Walmart, and Target have been offering discounts of $50 to $200 off the Apple Watch since Thanksgiving and Black Friday , and Cyber Monday might be the last chance to claim these deals during the 2020 holiday season.
If you're not sure which Apple Watch is best for you, we've broken down the features for each model in our Apple Watch buying guide, and reviewed each model separately. Business Insider's Apple reporter Lisa Eadiccio said the $280 Apple Watch SE is the best choice for most prospective buyers.
It's important to note that some color options and sizes have varying deals. We try to point out the best deals, but a color or size option you want may not be as low.
Apple's top $400 Series 6 model with all the bells and whistles is getting a $50 discount at the moment. It includes a fast processor inside and a new blood-oxygen sensor. This measures SpO2 levels to track your overall respiratory and cardiac health alongside the usual array of health and fitness tracking sensors and features.
You can read our full Apple Watch Series 6 review here.
If you're willing to buy a slightly older Apple Watch model for a deep discount, Best Buy is offering $100 off the standard Apple Watch Series 5 (now $329) and $200 off the version that uses mobile data (now $449).
The Series 5 is a model that Apple doesn't sell anymore, but it's still a great buy if you can get it for less than the Series 6. It's similar to the cheaper Apple Watch SE, but with an always-on display and advanced health capabilities like ECG monitoring that the SE doesn't.
But, you can easily argue that you don't really need the Series 5 or Series 4, as the more recent Apple Watch SE has similar specs and features, and its $280 retail price is already lower. Add in the $20 off deal we're seeing right now for Cyber Monday, and the SE becomes even more tempting.
You can read our full Apple Watch SE review here.
The Apple Watch SE is the perfect blend of features and affordability. This recently released Apple Watch is selling for $20 less than its usual price â which was already a bargain for all it offers.
And, if you're avoiding big price tags and looking for the core Apple Watch experience, the Apple Watch Series 3 will suit most people just fine. For a $200 retail price, it's already a good option for budget-conscious buyers. An extra $50 off sweetens the deal even further.
You can read our full Apple Watch Series 3 review here.
The Apple Watch Series 3 in aluminum is the perfect blend of style and functionality for an excellent price.
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THE ULTIMATE GUIDE TO MANAGING MONEY (IN UNDER 10 MINUTES)
âGo through your email and unsubscribe to newsletters from stores and online retailers. Stores send those emails for a reason: they know thereâs a chance youâll open them up and buy something. Unsubscribe and remove the temptation of making an impulse purchase.â -- Budget Kitty
âCreate a table of all your debts and calculate the weighted average cost of all your debt. Start repaying debts with the highest interest rate first to slowly reduce you weighted average cost of debt. Once that hits below 4.25%, then invest like crazy. Have urgency. Then, rinse and repeat until you are on a beach somewhere.â -- Millionaire Mob
âIf you arenât budgeting, sign up for a budgeting tool [Tori note: I like Charlie, and it's free!] that will pull financial data and tell you exactly how much youâre spending each month. Itâs secure, free, quick to sign up, and youâll know where your money goes. But knowing where it goes is just step one, step two is to make sure you adjust your spending so it goes to the right places!â -- Wallet HacksÂ
âA great way to improve your finances is to bump your 401k contributions by 1% and see if that really impacts your life. Youâll find that you can adjust to the lower paycheck pretty easily and it wonât be that much lower since itâs pre-tax money. If the impact continues to be pretty invisible, bump it up another % and see how that feels. Your future self will definitely thank you.â -- Time in the Market
âWhat gets measured, gets managed. Looking at your bank statements, connecting to Mint or Personal Capital [Tori note: I love Personal Capital and Status for net worth tracking], and doing a little spreadsheet work can identify weaknesses and inspire change.â -- The Mastermind Within
Read more here:Â https://www.herfirst100k.com/blog-posts/how-to-manage-money?rq=money
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