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A place to make friends with Amoeba and Salmonella

Microbiology

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Still experimenting stuff

The Periodic Table

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It was fun getting back to this.

Chemical Bonds

Instagram @studygrammersamantha

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Will deleting WhatsApp make social media safer? Think out of the box; this is not just about WhatsApp and Facebook. Google, Instagram, Facebook Messenger and other concentrated social media apps are in the picture as well. User data is a treasure because it improves algorithms and builds a profile about every user. A complete profile of users shows likes and dislikes of those using the app. Such details help advertise products that users would likely purchase, and customize the app so that more people enjoy using them.

It is impossible to delete your data from WhatsApp. The safest way to keep your data private is to turn off cloud backups as backups allow WhatsApp and Google to store your data. Be careful with the information you share online. Regardless of the app you use, it is necessary to think through before allowing an app to all the access it requests.

Should you delete your WhatsApp account? The simple answer would be yes. Deleting WhatsApp accounts is far from a big step in protecting all the previous data you shared. Nonetheless, doing so will surely help avoid more personal data from leaking out. Are we ready to delete our Google and Instagram accounts that also collect user data? If we delete WhatsApp for safety, we should also give thought to our Instagram accounts. Instagram is a family app of Facebook, and just like WhatsApp, it shares user data with Facebook. Be careful with the information you share online.

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The alarm goes off at 7:00 am, waking you up to start a new day. You hop out and start making your bed. The first thing you do is remove the blue comforter and pillows from the bed because you need to adjust the bedsheet well. Have you ever questioned yourself if the comforter was blue? What if it wasn’t blue, but only we saw it that way? What if the colour blue wasn’t blue but just light waves with a different frequency? At this point, the only question left would be: is colour real? Check this out!

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Colour are attractive, and most foods are irresistible. Did you know that different colours influence the choice of food people purchase? As much bizarre as it sounds, colour psychology in food marketing is very impressive. Marketers have used colours to grab customers’ attention to their product for many years and continue to do so. How can you use colour psychology to your advantage in your food business? What is a food company aiming to portray when they use brown packages instead of white? Read this Wordly article to find out.

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“Food Marketing is an intricate process that involves a diverse set of talents due to various demanded skills and is one of the largest employers in the world. It is a field that allows consumers to know more about food products made and gains their interest in buying them. Food marketing methods are different around the world, and colours are significant as they play a pivotal role in speaking to consumers if or not the food they see meets their requirements.

Historically speaking, humans began colouring food since 1500 BC; and natural food colourants were expensive during the Middle Ages. Therefore, foods with brighter colours were thought as more nutritious, simply because only the rich could afford them. However, in today's time, colours are not only meant to add colour to food but also to design food packages, restaurant signboards and food franchise logos. So, how exactly do colours influence food marketing?”

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Ever thought of starting a business? What was the first thing that came to your mind? How long did you spend thinking about the theme colour of your business? Is it worth investing a lot of time into theme colours? What if the Snapchat logo was blue and not yellow? How would it be if Facebook set its theme colour as black and red instead of blue and white? Would you still like Subway if they stopped using green? You have no idea what colours could mean in the world of business. They play a huge role.

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“Most people focus more on the main picture in business, like marketing and delivering, as they are the main areas that reap a profit. With that, it is common to invest less in trivial elements that also play a significant role; the colour of brands being an example. The preceding decades have proven colour to be a unique asset in the success of many brands. For one, brands are effortlessly recognisable at the appearance of the colour of their logo, and some hold a colour trademark, where it would be illegal for others investing in the same niche to use the brands’ colour tones. So, how does colour psychology work in businesses?

Red is a colour that stimulates hunger, thus making it a common choice in the food industry. During clearance sales, stores use red in displays because it is enthusiastic and draws more people. The bold trait of red also makes it perfect to indicate urgency.”

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Visual perception is when the mind understands situations through the light that enters the eye. The mind does visual perception in a timespan of 13 milliseconds, the ability to see colour is just one of the outcomes. Colour does not exist, it's in your head.

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Visual perception is the potential of the mind to discern situations around us through the light that enters the eye. According to research done at Massachusetts Institute of Technology (MIT) in 2017, the mind does visual perception in a timespan of 13 milliseconds, and the ability to see colour is just one of the outcomes of it.

Light travels in different wavelengths, and each colour possesses its respective wavelength. As wavelengths of light enter the eye, photoreceptors sense them and respond by forming electrochemical signals to be sent to the brain. The signals travel through the optic nerve in the back of the eye, followed by the thalamus, to reach the cerebral cortex, a thin layer of the brain. Through this, the brain interprets wavelengths of light as colour to ensure we distinguish features of the environment better.