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manuhigueras · 3 days
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Tap, tap, My 7E App.
Buy 6, free 1.
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manuhigueras · 3 days
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When limits on gaming went into effect in China, Asian hotel chain ARTOTEL and Ogilvy Singapore saw an opportunity to attract young travelers.
The campaign turned hotel rooms at the Artotel Bali into “Gaming Asylums”. Concept rooms boasted high-speed Wi-Fi, a fully equipped gaming computer, gaming chair, headset, and preloaded games.
Let’s start packing, so you don't have to stop playing.
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manuhigueras · 3 days
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Shops for shopless.
A campaign that aims to support street hawkers who have no permanent stores by creating virtual stores for them.
Ogilvy partnered with DeltaX to develop a tech platform which can help connect buyers to hawkers near them.
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manuhigueras · 4 days
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It´s everything and a bank.
The hit song that was actually a bank.
To get Gen Z interested in banking again, Maya disguised itself as an unbranded hit song. With the help of the “Kendrick Lamar of the country”, Shanti Dope, we created a hip hop song about this generation’s hustle culture. It was released with an epic music video that fueled people’s passion for earning and saving money.
Soon after, the bank behind the song was revealed through a hidden cash code treasure hunt. Whenever you spotted a code hidden within the video, you could convert it into actual cash, which could be redeemed through the Maya app.
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manuhigueras · 4 days
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In-game healer characters heal gamers in real life.
The high rate of mental health conditions in the Philippines is often misunderstood and stigmatized, leaving many Filipinos without the help they need.
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manuhigueras · 4 days
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In many parts of Japan, 65% of elementary school kids don’t receive the recommended nutritional balance because they’re not finishing their daily bottle of milk.
Leveraging kids’ love of manga, a 4-frame design was painted on the bottle in white, revealing more of the comic story as kids drank up.
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manuhigueras · 4 days
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In Hong Kong, gender-based violence is considered a family affair and often goes unreported due to a lack of evidence.
To combat this, we created Undercover, the first app designed to recognize these insults in any situation or context.
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manuhigueras · 4 days
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1982 Sprite, no longer a joke.
Heat happens, stay cool.
Conceptualized by Ogilvy Shanghai, in partnership with EssenceMediacom, VMLY&R Commerce, Design Bridge and Partners, and Landor & Fitch, Sprite’s latest brand act has been welcomed as a hilarious reaction to a staple in Chinese youth culture.
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manuhigueras · 10 days
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Les biches, 1968
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manuhigueras · 13 days
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manuhigueras · 13 days
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manuhigueras · 13 days
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us in a alternate universe
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manuhigueras · 17 days
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manuhigueras · 17 days
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A prostate check isn´t what you think. It´s just a blood test taken from your arm.
The message is something every man should know, and this work has the impact and humour to change lives.
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manuhigueras · 18 days
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The salary of a female soccer player is ten times lower than a man´s.
That´s why they decided to play ten times more.
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manuhigueras · 18 days
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25 años, siempre listos.
Con él busca reflejar no sólo cómo ha cambiado la tecnología cotidiana si no su propio negocio y oferta de productos y servicios.
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manuhigueras · 19 days
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Wigs, iconic looks from the Loewe archive, and wrong answers—from 1971 to present day.
Creative direction Jonathan Anderson. Written by Dan Levy. Directed by Ally Pankiw.
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