#AI-powered email
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clevertalelover · 10 months ago
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SendValid Review: The Game-Changer for Email Campaign Success!
Welcome to my SendValid review. In the ever-evolving email marketing landscape, one tool promises to transform how you interact with your audience: SendValid. Dubbed the world’s first AI-powered email list cleaner and optimizer, SendValid claims to guarantee an impressive 99.99% deliverability rate.
With promises to significantly enhance open rates and engagement, this revolutionary app is set to redefine email marketing standards. But does it truly live up to the hype?
In this review, we delve into the features, benefits, and potential drawbacks of SendValid to determine whether it’s a worthy addition to your marketing toolkit. Dive in to explore how SendValid is positioned to become a game-changer for businesses reliant on email marketing.
Read the full review here>>>
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moderndayamymarch · 10 months ago
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i’m not sure where this idea that dumbledore is the reason tom riddle became wizard hitler came from but i don’t buy it. i know the cool kid thing to do is blame dumbledore for every bad thing that happens in those books, but dumbledore isn’t the reason riddle was like that™️.
by the time dumbledore first meets riddle- he’s already traumatized those two kids in the cave so badly that they’ll never recover, killed some girl’s rabbit and hanged it from the rafters, and is a klepto. the kid literally meets the all childhood behavior indicators of a serial killer.
dumbledore in the meeting with riddle only displays concern for riddle and the other childrens’ well-being. he offers to help riddle and tells riddle that stealing/intimidating other students isn’t permitted at hogwarts. and he’s valid for pointing that out!! riddle admits to intimidating/stealing from the other kids. that’s something dumbledore kinda can’t let slide.
ppl cite dumbledore making a snide comment to harry about riddle wanting to be special as evidence he was out to get tom. current dumbledore made that comment as the result of knowing who tom riddle became. past dumbledore only vows to keep a close eye on him. present dumbledore even says he had no idea he’d just met wizard hitler. and past dumbledore’s not wrong for keeping an eye on riddle. also that’s common practice in the education system. when a child is noted to have behavioral issues (esp when those behaviors concern other students), admin will have a school counselor keep an eye on them or assign them a para. dumbledore also obv didn’t turn anyone against tom. everyone else loved him! so dumbledore’s watchful eye obv didn’t impact riddle’s school career really at all. all of the teachers believed he was a good role model student and he was even named head boy.
also even if, a teacher not liking or trusting you does not mean you get to become a neo-nazi. harry put up with snape’s bs and it didn’t lead to him declaring himself a “lord” and splitting his soul into pieces.
it was also the 1940s/30s and muggles did not have the psychological abilities/knowledge that we do today. wizards 1000% didn’t. if he’d been sent to a psychiatrist then, they just would’ve said some freudian bs about his mother and not actually helped with his problem of lack of empathy/guilt
the reason that riddle’s like that™️ is actually pretty understandable and makes sense psychologically. we know now (and actually by the 50s) that children who are starved of physical contact/emotional connection/and stability in early childhood can struggle to develop empathy, feel guilt, form connections, and that can lead to deviant immoral behavior. riddle grew up in an orphanage in the 40s during wwii with no familial connection. having abilities would make him feel “special” and better than the other orphans bc his abilities are the only thing he has going for him. add that to the above issues, and you’ve got someone that would abuse their powers for their own gain, especially to feel “special”. like tbh riddle’s prob not that different psychologically to like charles manson or jim jones (which is peak irony that a therapist in the muggle world could actually easily be able to explain his psyche while the wizarding world struggles)
my final point is this: dumbledore, while extremely flawed, isn’t the reason tom riddle became voldemort. if anything, slughorn and the old headmaster drove him to that end through their enabling far more than dumbledore did by keeping an eye on him. we even saw in riddle’s diary that “keeping an eye on him” consisted of dumbledore basically asking tom “you good?” when seeing him in the corridor. a behavior that reminds harry of dumbledore’s own interactions with him. and yeah eventually dumbledore called riddle out and was like “i heard you’re a fascist now” but that was after riddle had killed his own father, set a giant snake loose in the school, started calling himself “lord voldemort”, and started the wizard hitler youth
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bigtiddygandalf · 10 months ago
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i just had to take this ai personality test to submit a job application (to be a bartender).
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jcmarchi · 6 days ago
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Unlock the other 99% of your data - now ready for AI
New Post has been published on https://thedigitalinsider.com/unlock-the-other-99-of-your-data-now-ready-for-ai/
Unlock the other 99% of your data - now ready for AI
For decades, companies of all sizes have recognized that the data available to them holds significant value, for improving user and customer experiences and for developing strategic plans based on empirical evidence.
As AI becomes increasingly accessible and practical for real-world business applications, the potential value of available data has grown exponentially. Successfully adopting AI requires significant effort in data collection, curation, and preprocessing. Moreover, important aspects such as data governance, privacy, anonymization, regulatory compliance, and security must be addressed carefully from the outset.
In a conversation with Henrique Lemes, Americas Data Platform Leader at IBM, we explored the challenges enterprises face in implementing practical AI in a range of use cases. We began by examining the nature of data itself, its various types, and its role in enabling effective AI-powered applications.
Henrique highlighted that referring to all enterprise information simply as ‘data’ understates its complexity. The modern enterprise navigates a fragmented landscape of diverse data types and inconsistent quality, particularly between structured and unstructured sources.
In simple terms, structured data refers to information that is organized in a standardized and easily searchable format, one that enables efficient processing and analysis by software systems.
Unstructured data is information that does not follow a predefined format nor organizational model, making it more complex to process and analyze. Unlike structured data, it includes diverse formats like emails, social media posts, videos, images, documents, and audio files. While it lacks the clear organization of structured data, unstructured data holds valuable insights that, when effectively managed through advanced analytics and AI, can drive innovation and inform strategic business decisions.
Henrique stated, “Currently, less than 1% of enterprise data is utilized by generative AI, and over 90% of that data is unstructured, which directly affects trust and quality”.
The element of trust in terms of data is an important one. Decision-makers in an organization need firm belief (trust) that the information at their fingertips is complete, reliable, and properly obtained. But there is evidence that states less than half of data available to businesses is used for AI, with unstructured data often going ignored or sidelined due to the complexity of processing it and examining it for compliance – especially at scale.
To open the way to better decisions that are based on a fuller set of empirical data, the trickle of easily consumed information needs to be turned into a firehose. Automated ingestion is the answer in this respect, Henrique said, but the governance rules and data policies still must be applied – to unstructured and structured data alike.
Henrique set out the three processes that let enterprises leverage the inherent value of their data. “Firstly, ingestion at scale. It’s important to automate this process. Second, curation and data governance. And the third [is when] you make this available for generative AI. We achieve over 40% of ROI over any conventional RAG use-case.”
IBM provides a unified strategy, rooted in a deep understanding of the enterprise’s AI journey, combined with advanced software solutions and domain expertise. This enables organizations to efficiently and securely transform both structured and unstructured data into AI-ready assets, all within the boundaries of existing governance and compliance frameworks.
“We bring together the people, processes, and tools. It’s not inherently simple, but we simplify it by aligning all the essential resources,” he said.
As businesses scale and transform, the diversity and volume of their data increase. To keep up, AI data ingestion process must be both scalable and flexible.
“[Companies] encounter difficulties when scaling because their AI solutions were initially built for specific tasks. When they attempt to broaden their scope, they often aren’t ready, the data pipelines grow more complex, and managing unstructured data becomes essential. This drives an increased demand for effective data governance,” he said.
IBM’s approach is to thoroughly understand each client’s AI journey, creating a clear roadmap to achieve ROI through effective AI implementation. “We prioritize data accuracy, whether structured or unstructured, along with data ingestion, lineage, governance, compliance with industry-specific regulations, and the necessary observability. These capabilities enable our clients to scale across multiple use cases and fully capitalize on the value of their data,” Henrique said.
Like anything worthwhile in technology implementation, it takes time to put the right processes in place, gravitate to the right tools, and have the necessary vision of how any data solution might need to evolve.
IBM offers enterprises a range of options and tooling to enable AI workloads in even the most regulated industries, at any scale. With international banks, finance houses, and global multinationals among its client roster, there are few substitutes for Big Blue in this context.
To find out more about enabling data pipelines for AI that drive business and offer fast, significant ROI, head over to this page.
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The Australian Digital Marketing Strategy Guide 2025: Navigating the Evolving Landscape
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The digital marketing landscape in Australia is more dynamic than ever. As we step into 2025, businesses are facing a rapidly evolving environment driven by technological advancements, shifting consumer behaviours, and increased competition. To thrive, a robust Digital Marketing Strategy is no longer a luxury but a necessity.
This guide will help you navigate the complexities of 2025, highlighting key trends and offering actionable insights to ensure your brand stands out in the Australian market.
1. The AI Revolution: A Game-Changer for Digital Marketing
Artificial Intelligence (AI in marketing) is undoubtedly the most impactful trend for 2025. From content creation to customer service, AI is streamlining workflows, offering unparalleled personalization, and providing real-time data insights. Australian businesses are increasingly adopting AI-driven tools for:
Smarter Advertising: AI optimizes ad spend, identifies target audiences with precision, and even generates ad copy, leading to higher ROI for paid advertising campaigns.
Hyper-Personalization: Leveraging AI and machine learning, marketers can deliver incredibly tailored content, product recommendations, and omnichannel experiences, significantly enhancing customer experience.
Automated Content Creation: AI-powered tools are assisting with drafting emails, articles, and social media posts, freeing up valuable time for strategic thinking. However, the human touch remains crucial for authenticity and brand voice.
Enhanced Customer Service: AI chatbots provide 24/7 support, answer FAQs, and even process bookings, improving efficiency and customer satisfaction.
2. Search Engine Optimization (SEO) in 2025: Beyond Keywords
While SEO remains foundational, its nuances are changing. Google continues to dominate the Australian search market (93% market share!), but how users search is evolving.
Voice Search Optimization: With the rise of smart speakers and voice assistants, optimizing content for conversational, question-based queries is paramount.
Visual Search Growth: Platforms like Google Lens are making visual search more mainstream. High-quality, well-described images will be critical for discoverability.
Generative Engine Optimization (GEO): Search engines are increasingly using AI to provide direct answers and summaries. Structuring your content to be easily digestible by AI will be key to appearing in these "position zero" snippets.
Local SEO: For Australian businesses, especially small and home-based operations, local SEO continues to be vital. Optimizing Google Business Profiles, managing reviews, and targeting local keywords can significantly boost visibility and leads.
3. Content Marketing: Quality and Purpose Reign Supreme
Content marketing is still king, but in 2025, it's all about quality, purpose, and impact. Australian consumers demand authentic storytelling and value-driven content.
Video Marketing Dominance: Short-form video content (TikTok, Instagram Reels, YouTube Shorts) continues to reign supreme for engagement. Long-form educational videos also hold strong value. Brands are using video for testimonials, behind-the-scenes glimpses, and simplifying complex services.
Interactive Content: Quizzes, calculators, and immersive AR/VR experiences are seeing higher engagement rates.
Authenticity and Values: Consumers are drawn to brands that demonstrate ethical practices, sustainability, and inclusivity. Transparent communication about sourcing and production builds trust.
4. Social Commerce and Community Building
Social media is no longer just for brand awareness; it's a primary sales channel.
Social Commerce Expansion: Platforms like Instagram Shop, YouTube's shoppable videos, and TikTok Shop are making in-platform purchasing seamless. Businesses need to integrate their e-commerce strategy with their social media presence.
Influencer Marketing Maturity: Influencer marketing, particularly with micro and nano influencers, offers niche reach and high engagement, fostering trust-based marketing.
Community-Based Marketing: Niche online communities (Reddit, Discord, private groups) are becoming goldmines for engagement and loyalty, especially as traditional platforms like Facebook see shifts in user behaviour.
5. Data-Driven Decisions with a Human Touch
While data and analytics are crucial for refining your digital marketing strategy, 2025 emphasizes a balanced approach.
First-Party Data: With the impending deprecation of third-party cookies, expanding first-party data collection through loyalty programs, newsletters, and on-site surveys will be critical.
Integrated Strategies: Successful marketing in 2025 is integrated across platforms – blending SEO, content marketing, paid advertising, social media, and email marketing into a unified customer journey.
Ethical Data Handling: As privacy concerns grow, transparent and responsible data practices are essential for building consumer trust.
Key Takeaways for Your 2025 Digital Marketing Strategy
Embrace AI: Integrate AI tools for efficiency, personalization, and data analysis.
Optimize for Evolving Search: Prioritize voice and visual search, and understand GEO.
Focus on Quality Content: Create valuable, authentic, and platform-specific content, with a strong emphasis on video.
Leverage Social Commerce: Turn your social media channels into direct sales points.
Prioritize First-Party Data: Build stronger customer relationships through owned channels.
Adaptability is Key: The digital landscape is constantly shifting. Be prepared to test, learn, and adjust your strategy.
Conclusion 
By proactively adapting to these trends and investing in a comprehensive digital marketing strategy, Australian businesses can not only survive but thrive in the dynamic digital environment of 2025.
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vague-humanoid · 7 months ago
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At the California Institute of the Arts, it all started with a videoconference between the registrar’s office and a nonprofit.
One of the nonprofit’s representatives had enabled an AI note-taking tool from Read AI. At the end of the meeting, it emailed a summary to all attendees, said Allan Chen, the institute’s chief technology officer. They could have a copy of the notes, if they wanted — they just needed to create their own account.
Next thing Chen knew, Read AI’s bot had popped up inabout a dozen of his meetings over a one-week span. It was in one-on-one check-ins. Project meetings. “Everything.”
The spread “was very aggressive,” recalled Chen, who also serves as vice president for institute technology. And it “took us by surprise.”
The scenariounderscores a growing challenge for colleges: Tech adoption and experimentation among students, faculty, and staff — especially as it pertains to AI — are outpacing institutions’ governance of these technologies and may even violate their data-privacy and security policies.
That has been the case with note-taking tools from companies including Read AI, Otter.ai, and Fireflies.ai.They can integrate with platforms like Zoom, Google Meet, and Microsoft Teamsto provide live transcriptions, meeting summaries, audio and video recordings, and other services.
Higher-ed interest in these products isn’t surprising.For those bogged down with virtual rendezvouses, a tool that can ingest long, winding conversations and spit outkey takeaways and action items is alluring. These services can also aid people with disabilities, including those who are deaf.
But the tools can quickly propagate unchecked across a university. They can auto-join any virtual meetings on a user’s calendar — even if that person is not in attendance. And that’s a concern, administrators say, if it means third-party productsthat an institution hasn’t reviewedmay be capturing and analyzing personal information, proprietary material, or confidential communications.
“What keeps me up at night is the ability for individual users to do things that are very powerful, but they don’t realize what they’re doing,” Chen said. “You may not realize you’re opening a can of worms.“
The Chronicle documented both individual and universitywide instances of this trend. At Tidewater Community College, in Virginia, Heather Brown, an instructional designer, unwittingly gave Otter.ai’s tool access to her calendar, and it joined a Faculty Senate meeting she didn’t end up attending. “One of our [associate vice presidents] reached out to inform me,” she wrote in a message. “I was mortified!”
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enterprise-cloud-services · 16 days ago
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Discover how generative AI creates personalized e-commerce journeys that keep shoppers clicking, buying, and coming back for more.
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techie-treasures · 17 days ago
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AI Sellers Bundle Review: A Powerful Tool for Fast
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AI Sellers Bundle is an online platform that uses artificial intelligence (AI) to help you promote anything you want. It can be your own product, your service, or even something you're selling for a client. The tool creates many marketing assets for you. These include videos, landing pages, blog articles, ads, emails, graphics, and more.
You do not need to be a designer or a marketer to use it. Everything is done by AI. You just give it some information about your product, and the system takes care of the rest.
Discover More:
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rubylogan15 · 18 days ago
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Discover how generative AI creates personalized e-commerce journeys that keep shoppers clicking, buying, and coming back for more.
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instantedownloads · 1 month ago
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How to Use n8n and AI to Build an Automation System
Automation is changing how we work every day. It helps save time, reduce mistakes, and get more done with less effort. If you want to automate your tasks but don’t know where to start, this guide is for you. In this post, you will learn how to use n8n — a free, open-source automation tool — combined with AI to build smart workflows that do work for you. What Is n8n? n8n (pronounced…
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inkskinned · 5 months ago
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it's easier to apply for jobs than ever! so what if you lost your insurance, anyone can get a job these days, even without meds. everyone is hiring! there's a "good employee" shortage!
well you just need to revamp your resume, here's a paid app subscription that can read it for you. rewrite the cover letter they won't read. google jobs in my area and then scrawl through Monster/Indeed/worbly. did you want to save the search? this was posted 98 days ago. over 1 billion applicants! this position is trending.
jobs i actively like doing and get paid for. your search returned no results. easy-apply with HireSpin! easy apply with SparkFire! easy apply with PenisFlash! with a few short clicks, get your information stolen.
watch out! the first 98 links on google are actually scams! they're false postings. oopsie. that business isn't even hiring. that other one is closed permanently. find one that looks halfway legit, google the company and the word "careers". go to their page. scroll past brightly-lit diversity stock photo JOIN US white sans serif. we are a unique, fresh, client-focused stock value capitalism. we are committed to excellence and selling your soul on ebay. we are DRIVEN with POWER to INNOVATE our greed. yippee! our company has big values of divisive decision making, sucking our dicks, and hating work-life balances. our values are to piss in your mouth. sign here and tell us if you have gender issues so we can get ahead of the sexual harassment claim. are you hispanic although let's be real we threw out the resume when we saw your last name.
sign up to LinkHub to access updates from this company. make a HirePlus account to apply. download the PoundLink app. your account has been created, click the link we sent you in 15 minutes. upload that resume. we didn't read the resume, manually fill in the lines now. what is your expected pay grade. oh actually we want hungry people, not people driven by a salary. cut a zero off that number, buddy, this is about opportunity, and we need to be thrifty. highest level of education. autofill is glitching. here is an AI generated set of questions. what is your favorite part of our sexy, sexy company. how do you resolve conflict. will you get our company logo tattooed on your person. warning: while our CEO is guilty of wage theft, we will absolutely refuse to hire a nonviolent felon.
thank you for your interest at WEEBLIX. we actually already filled this position internally. we actually never had that posting. we actually needed you to have 9 years of experience and since you have 10 years we think it might be too many? we'll be texting you. we'll email you. we'll keep your resume. definitely absolutely we won't just completely ignore you. look at your phone, there's already a spam text from Bethany@stealyouridentity. they're hiring!
wait, did you get an interview? well that's special, aren't you lucky. out of 910 jobs you applied to, one answered, finally. and funny story! actually the position isn't exactly as advertised, we are looking for someone curious and dedicated. it's sort of more managerial. no, the pay doesn't change - you won't have any leadership title. now take this 90 minute assessment. in order to be a dog groomer, we need you to explain cell biology. in order to be a copyeditor, write a tiny dissertation about the dwindling supply of helium on the planet. answer our riddles three. great job! we just need to push this up to Tracy in HR who will send it to Rodney who is actually in charge. and then of course it's jay's decision and then greg will need to see you naked and if you survive you'll be given a drug test and a full anal examination.
and of course you'll be hungry this whole time, aren't you, months and months of the same shit. months of no insurance, no meds, no funding, barely able to afford the internet and the phone and the rent - all things you need in order to even apply for our thing. but do it again! do it again and again and again, until you flip inside out and turn into a being of pure dread!
you're not hired yet because you're lazy. there's over one million AI-generated hallucinated jobs in your area. don't worry. with zipruiter, hiring and firing is easier than ever. sign up. stay on-call.
in the meantime, little peon - why don't you just fucking suffer.
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technologyequality · 3 months ago
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AI-Powered Email Templates That Write Themselves: Because You Have Better Things to Do
AI-Powered Email Templates That Write Themselves Because You Have Better Things to Do Ah, email, the necessary evil of modern business. If you’re anything like most entrepreneurs, you’ve spent way too much time staring at a blinking cursor, trying to craft the perfect subject line that won’t get ignored faster than a “Hey girl” DM from an old high school acquaintance selling essential oils. We…
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manmishra · 3 months ago
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Google's Gemini AI has introduced groundbreaking features that are set to revolutionize the way we search, communicate, and create content. 🌐📲 🔹 1 Million Words Processing: Handle massive documents effortlessly. 📜 🔹 Faster Responses: Real-time problem-solving and virtual assistance. ⚡💬 🔹 Circle to Search: Instantly find information by circling anything on your screen. 🔎📱 🔹 AI-Powered Video Creation: High-quality videos with ai magic #GeminiAI #GoogleAI #SmartTechnology #ArtificialInte
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jcmarchi · 24 days ago
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How AI-Powered Image Personalization Can Help Small Businesses Get Ahead
New Post has been published on https://thedigitalinsider.com/how-ai-powered-image-personalization-can-help-small-businesses-get-ahead/
How AI-Powered Image Personalization Can Help Small Businesses Get Ahead
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Personalization – the process of tailoring campaign content to audiences’ specific needs and aspirations – has ascended from a marketing buzzword to a best practice, with 86% of organizations globally delivering some form of personalized marketing to create more relevant experiences.
Based on the results, it’s easy to see why so many organizations are doubling down on personalization. According to recent research from Deloitte, brands that excel at personalization are 48% more likely to achieve their revenue goals, and 71% more likely to report improved customer loyalty. This is because people want to engage with brands that recognize and understand them; they want authentic interactions that reinforce trust and elicit confidence in their purchasing decisions. Personalization, when done right, is a powerful way to build that vital trust and confidence.
Advancements in artificial intelligence have made it easier for brands to produce diverse campaigns and scale their personalization efforts to wider audiences. With these evolving technologies, we’ve reached the era of hyper-personalization, where marketers can create individualized content with unprecedented granularity and specificity.
While just 40% of small businesses have adopted AI tools into their operations, hyper-personalization with generative AI could be the key to getting ahead in a crowded market.
For small businesses, one of the most effective ways to personalize is to start with the visual experience. A consumer’s initial interaction with a company will likely be some form of image or video, whether that’s a product photo in a Google search, an advertisement, or a piece of social content. That first visual touchpoint should be something that feels relevant and local to consumers, aligns with their interests and/or identity, and holds their attention to compel them to explore the brand. With the help of AI, small businesses can meet audiences’ demands for personalized experiences by creating multiple versions of their marketing content at scale.
That said, a user’s success hinges on picking the right tool. Small businesses need AI programs that are cost-effective and save time, but also guarantee full commercial safety, so there’s no legal risk to the business. And perhaps most importantly, when consumers are increasingly conscious of ethics and wary of AI ‘slop,’ businesses should prioritize responsibly trained solutions that amplify human creativity.
How Generative AI Powers Hyper-Personalized Content
Hyper-personalization requires numerous variations of the same campaign content, which is then swapped and customized to appeal to certain users. Creating such a high volume of quality imagery may sound daunting, but with a firm foundation in human-created content and responsible generative AI tools, small businesses can supercharge their personalization efforts without compromising their brand identity and visual voice.
What does this look like in practice?
Say you have a product image – maybe it’s a new product, or an existing product that’s going on sale – and your goal is to create images that resonate with audience segments in different geographic regions. With generative AI tools, you can instantly swap out the backgrounds and adjust the visual tone of the product image to match the areas you’re trying to reach. The process happens in seconds, allowing users to quickly iterate to produce multiple image variations and get the exact look they want. Given how fast AI works, SMB marketers can target even more specific niches and audience segments across multiple campaigns. On a smaller scale, AI can also help users make detailed modifications to existing images, whether that’s a photo they’ve found in a stock library or their own content, for another personalized touch.
AI and Authenticity: Striking a Balance
Many consumers are still distrustful of AI, and by incorporating generative AI into the creative process, small businesses run the risk of making consumers feel duped or misled.
Fortunately, it’s a risk that can be mitigated.
According to iStock’s VisualGPS research, 98% of consumers consider authentic images pivotal in building brand trust, meaning people define authentic as ‘real/the real thing’, followed by ‘true/truthful’ and ‘original.’ AI-generated images don’t often fit this bill – which is why if businesses are going to use them in their marketing campaigns, they have to ensure they’re using a model trained on a diverse library of content that reflects real life. SMBs should also regularly measure how their audiences respond to AI-generated or modified visuals to determine if the content is resonating and improving over time.
SMB owners and marketers should know that while AI can be extremely useful, not every situation is right for AI image generation or modification. For example, if a business deals with highly sensitive fields like healthcare or science, where accurate representation has serious ethical implications, human-made, true-to-life visuals are often the best choice.
When SMBs want to build deep personal connections, human-created content should be front and center. User-generated visuals, for example, can be a powerful content localization tool that comes at little to no cost to the business. A survey found that 83% of consumers say they’re more inclined to purchase from brands that incorporate UGC into their campaigns. Another way to showcase authenticity is to give consumers a behind-the-scenes look at the business, whether it’s how products are made, who’s on the team, or how the company is involved in the local community.
Remember that AI is meant to be a complement to human creativity – not a replacement for it. With AI as a helper, small businesses should lean into their unique personality when crafting and personalizing visual content. At a time when anything can be faked, honesty resonates.
Choosing the Right Solution
Even the most AI-positive businesses will rightfully have concerns about bringing new generative AI tools into their operations. These may include legal and licensing concerns, as well as ethical concerns about the training practices and potential for harmful outputs, but for small businesses, the biggest concern is often cost. This could lead SMBs with limited resources towards free-to-use, experimental programs. However, these programs come with serious risks.
Any AI tool, but especially tools that produce creative content, should go through a rigorous vetting process to minimize business risk and ensure a fruitful investment. Some recommendations for vetting include:
Select from models trained only on licensed data. Models that scrape data off the internet or from other sources could lead to copyright infringement and other serious legal consequences.
Scrutinize the quality of outputs. Output quality is key to creating eye-catching content. Professional-looking, true-to-life outputs make it easier for businesses to target more specific audiences and achieve a more accurate visual representation of the world.
Prioritize ease of use. If tools are difficult to use or don’t work properly, teams won’t get the benefits of them.
Know your rights. A commercially safe tool ensures customers have full rights to use outputs commercially: in marketing campaigns, advertisements, email blasts, and even on social media. Rights ownership gives users more control over the outputs and what happens to them,
Invest in creativity. By choosing solutions that compensate the creators that train them, SMBs can contribute to a more sustainable future for human creatives.
Hyper-personalization is no longer exclusive to big brands. With the right generative AI tools, small businesses quickly produce unique creative imagery, modify existing content, and pivot visual tone to keep up with trends and build more authentic connections with consumers.
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olivergisttv · 4 months ago
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The Best AI Tools for Automating Your Daily Workflow
  In today’s fast-paced world, efficiency is key. Whether you’re managing a business, running a blog, or juggling multiple tasks, automation can save you time, reduce errors, and boost productivity. Enter Artificial Intelligence (AI) tools, which can handle a variety of tasks with minimal human intervention. From content creation to scheduling and even customer service, AI is transforming the way…
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ai4nonmarketers · 5 months ago
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Unlocking Predictive Analytics for Small Businesses
Unlock the future of small business success! Dive into our latest blog post to learn how predictive analytics can transform decision-making, boost customer retention, and optimize your marketing campaigns. Start leveraging data-driven insights today. Read now:
Predictive analytics is transforming how businesses make decisions, plan for the future, and connect with customers. For small business owners and non-marketers, this concept may seem intimidating, but it’s no longer the exclusive domain of data scientists or large corporations. Today, with user-friendly tools and accessible insights, even the smallest businesses can leverage predictive analytics…
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